2013 Update of the Corporate Social Responsibility
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TABLE OF CONTENTS Strategies for Success Product Innovation ......................................36 Nourishing Our Planet Overview ............................................................2 Ensuring Consumer Satisfaction ............38 Overview ......................................................... 72 CEO Letter .........................................................3 Food Safety and Quality ...........................39 Resource Stewardship ................................ 75 Corporate Profile and Impact .....................5 Advancing Social Impact with Water Resource Mapping ......................... 78 Consumers .......................................................41 Key Impacts and Opportunities ................6 Sustainability Scorecard ............................80 Locations and Facilities ................................8 Nourishing Our Neighbors Sustainable Packaging ............................... 82 Management Strategy and Analysis ........9 Overview .........................................................45 Sustainable Agriculture .............................84 Materiality Analysis ......................................10 Supporting Volunteerism ..........................46 Supply Chain, Logistics and Transportation ...............................................86 CSR and Sustainability Governance.......14 Dollars for Doers .......................................... 47 Managing Performance ............................... 15 Volunteering with Strategic Focus ........ 47 Resources Performance Scorecard ..............................16 Giving ................................................................49 About This Report ....................................... 92 Goals and Performance .............................. 18 Achieving Lasting Social Impact ............ 52 GRI Index .........................................................93 Corporate Governance and Ethics .........19 Healthy Communities ................................. 55 UNGC Index .................................................. 103 Public Policy and Engagement ...............20 Positive Impacts to Youth ......................... 57 Independent Review .................................104 Winning with Integrity ................................ 21 Feedback ....................................................... 106 Stakeholder Engagement ......................... 23 Nourishing Our Employees Recognition .................................................... 27 Overview .........................................................60 The Way We Work ........................................ 61 Nourishing Our Consumers Extraordinary Workplace ..........................63 Overview .........................................................30 Diversity & Inclusion ....................................66 Healthy and Nutritious Products ............. 31 Safety ................................................................69 Campbell Soup Company 2013 Performance Update of the Corporate Social Responsibility Report ii 04 / NOURISHING OUR EMPLOYEES Strategies for Success Campbell Soup Company 2013 Performance Update of the Corporate Social Responsibility Report 1 01 / STRATEGIES FOR SUCCESS Overview CSR at Campbell: Promoting global wellness and nutrition while building a sustainable environment and honoring our role in society from farm to the family The Significance of CSR Reporting This report is a critical testament to our overarching corporate social responsibility (CSR) strategy and commitment to honoring our role as sustainable producers. Communicating to our employees and external stakeholders is an ongoing process today that involves much more diligence and engagement than publishing a single annual report. However, the process of reporting forces a critical look at our actual performance and an accounting of our actions, which in turn ensures we remain accountable to our corporate, social and environmental stakeholders. This report is the latest segment of a conversation that began more than 140 years ago, when our Company’s founders first started canning quality vegetables and soups from a small warehouse in Camden, New Jersey. Today, reporting is but one element of a much richer conversation among our employees, customers, consumers — and everyone else connected with Campbell Soup Company and our family of brands — about the role of a food and beverage company in our society — its impact, contributions and obligations. We know not to be reactive, but strategically proactive. With multiple new trends emerging almost daily, at its core, responsible corporate behavior has focused on accountability, transparency and engagement. For companies in the food and beverage sector, however, there are a number of additional dynamics that contribute to the overall picture. Some issues unique to our sector, for example, include sustainable agriculture, responsible sourcing, promotion of human health and sound nutrition, and responsiveness to consumers’ ever-changing expectations of the foods they choose for themselves and their families. At Campbell, we strive to address each of these issues through a lifecycle lens — from start to end. Defining Context Because CSR and sustainability have different definitions among different stakeholders, it is important to provide some context on how we view these terms at Campbell. At the core, CSR and sustainability at Campbell Soup Company mean: – Advancing global wellness and nutrition; – Helping build a more sustainable environment; and – Honoring our role in society from the farm to the family. More broadly, we believe corporate social responsibility and sustainability are integrated business platforms that build long- term shareowner value. These platforms foster innovation, drive operational efficiency, improve environmental performance, reduce costs, and strengthen our employees’ relationships with our customers, and ultimately create business advantage. We expect our Company to be judged not only on its financial performance but also on its commitment to CSR and sustainability. We believe firmly that our consumers, customers, employees and investors expect no less from us as we head into a time of fewer resources and multiple challenges. We believe the importance of this commitment will only increase. As you peruse the next few pages, which will offer a quantified lens at our progress in FY2012, we invite you to join the conversation and become our partners in becoming responsible corporate citizens. Campbell Soup Company 2013 Performance Update of the Corporate Social Responsibility Report 2 01 / STRATEGIES FOR SUCCESS CEO Letter A CEO perspective on our commitments to our stakeholders, our journey toward being a more sustainable company and creating long-term value in society Dear Campbell Stakeholders, Welcome to Campbell’s latest Corporate Social Responsibility (CSR) report. I’m pleased to have this opportunity to update you on our progress and share my perspective with you. I’m encouraged to report that Campbell continues to strengthen its long-standing commitment to creating long- term value in society by becoming a more sustainable and socially responsible company. I believe two key elements are required to implement a successful CSR strategy, and Campbell is diligently advancing both fronts. The first is to actively integrate CSR into how we conduct our business and ensure that these concepts are not stand- alone initiatives. The other is to effectively engage our employees by making CSR a part of their performance expectations. By bringing these two important facets together, CSR becomes an integral part of our culture. “ To me, the professional and personal elements of our successful CSR work came together beautifully one day this past October at an elementary school in Camden, New Jersey. The experience brought to life my personal mission that leadership is service and reinforced the true power of giving back.” The Campbell Leadership Team and I served a healthy lunch to 150 students at Holy Name School, to help celebrate national Make a Difference Day. Our executive team and Campbell chefs created a lunch that was nutritious, delicious and, importantly, fun for the students — and for us. It featured turkey sandwiches on Pepperidge Farm Goldfish bread, Healthy Request Tomato soup and gelatin made with V8 V-Fusion juice. The lunch met the federal standards for both healthy and affordable lunches. It was a memorable day for everyone involved. I had the chance to see the excitement of so many kids. Their faces lit up as they ate — one child enthusiastically called it a “5-star lunch.” I also witnessed our leaders walking the talk, serving the children in Camden, New Jersey, the place we’ve called home for more than 140 years. The experience I had in Camden that day is not unusual. As I travel throughout the Campbell world, I hear from our employees about their pride — in our company and also for their communities. I believe it is part of Campbell DNA to be involved in the communities where we live and work. Our employees are generous with their time and expertise, and readily serve as active participants improving people’s lives in their hometowns. Whether as community group members, volunteer firefighters, school coaches, or Campbell Soup Company 2013 Performance Update of the Corporate Social Responsibility Report 3 01 / STRATEGIES FOR SUCCESS however they chose to get involved, our employees are truly making a difference. On a recent trip, I had the chance to visit our largest manufacturing