Marketing Information Target Audience Overview

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Marketing Information Target Audience Overview

OVERVIEW ThunderCats is an epic fantasy of swords and sorcery, science fiction and spectacle. The new ThunderCats animated series is a sweeping tale that combines swords and science and boasts ferocious battles with the highest of stakes. The grand story of Lion-O’s ascension to the throne – TARGET AUDIENCE and of those who would Thwart his destiny at any cost – takes on epic • Primary: Boys 4-11 dimensions in this sharp new telling. • Secondary: Young Men, Collectors 25+ MARKETING INFORMATION MASTER TOY PARTNER – BANDAI Inc. • ThunderCats reignites the energy of the 80s hit TV series – revamped for • Bandai launched the iconic ThunderCats toy line back into action a new generation in a sophisticated anime art style in Fall 2011 with an all-new look • This evolution of the classic series features more complex characters • Action-packed Toys inspired by both the new animated series and and stories, better weapons and vehicles and new villains and species the classic 80s franchise feature: 4” Figures, 8” Collector Figures, TELEVISION Deluxe Playsets, Vehicles, Role Play and more! • 1.8 Million viewers per week. The highest rated program on Cartoon • Bandai’s 2012 advertising includes television, print and online Network with Boys 6-11 on Friday nights since its debut in July 2011 campaigns including homepage takeovers and game sponsorship • Rated one of the Top 50 Animated Series of all time by IGN Entertainment • DC Publishing is creating a ThunderCats Digital Comic Book as • The artists and writers behind the series will create two 3-minute bonus an added value for key SKUs from Bandai in 2012. Digital shorts for Fall 2012 to build brand awareness across target demographics. download information will be placed in-pack ONLINE • Over 1 Million Worldwide Fans on Facebook to date! We are expanding our international fan base with the Global Fan Grab in 2012 • ThunderCats.com Third Earth Online, in development for 2012, is a digital experience that allows fans to explore the world of the ThunderCats PROMOTIONS • WBTV and CN present The ThunderCats Hooo! Online Battle Cry Contest. The best battle cry wins a full line of Bandai ThunderCats toys! • QR Code technology goes to work on ThunderCats products and POP in 2012 with exclusive interactive content for Android and iOS mobile platforms • The Fan Boy Attack Plan is a year long trade show campaign targeting collectors and fan boys. .

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