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To Our Community

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To Our Community We’re building for the future. We envision a community that trusts public media to help people discover new ideas. TO OUR COMMUNITY This year, Detroit Public TV embarked on a new strategic plan to better connect us with our local community, sharpen our programming focus, and position us for success in a competitive, rapidly changing media environment. Our journey begins in Detroit. We are committed to telling the stories of Detroit, because we believe that what this City has experienced is a roadmap for other urban areas. From Detroit, we zoom out to document the people, places, and events that define life around the Great Lakes. In these pages, you’ll meet artists, educators, students, parents, caregivers, scientists, and many others who care, create and contribute. Our strategic plan also calls for a focus on pre-school education. Perhaps you know PBS is the most- trusted institution in America, especially when it comes to providing a safe haven for our youngest viewers. But did you know that PBS offers a wealth of resources for parents and educators? Count on Detroit Public TV to deliver those resources where they’re needed and unite people in helping children become ready to learn. We’re building for the future. We envision a community that trusts public media to help people discover new ideas, make informed decisions and enjoy enriched lives. One way we will get there is through our production business. In this report you’ll see how our state-of-the art video truck, documentary unit and Detroit connections combine to educate, entertain and achieve goals. We invite you along for the ride. In the past year, we’ve accelerated our “Engagement and Touchpoints” efforts. Whether it’s at a sneak preview of a new PBS program, our station events for children or donors, or through the latest social media channel, we’re listening to you, exchanging ideas, and delivering content that’s relevant and meaningful. As always, we only do this in partnership with you. Thank you for your support. Enjoy the ride. Tom Shafer Rich Homberg Chair President Board of Trustees and Chief Executive Officer Detroit Public TV is leading the way in showing the world how Detroit Performs. 2 ARTS AND CULTURE From the heart of Detroit to Pompeii, Italy, Detroit Public Television traveled the world in the pursuit of great performances, talented artists and inspiring authors. We celebrated New Year’s Eve with the Detroit Symphony, showcased the best of our city on Detroit Performs, and celebrated great books, great music and amazing stars—all in one year. New Year’s Eve with the Book View Now IL VOLO: DSO-December 31, 2014 More than ever, Detroit Public TV is using Live from Pompeii A new tradition was born as DPTV its production know-how to connect In 2013, Detroit Public TV introduced ushered in 2015 live from midtown people to special events through web- America to three amazing young Detroit with the Detroit Symphony casts. This year brought the launch Italian tenors, Il Volo, by producing Orchestra in a program of classical of BookViewNow.org with live online their first PBS special. That success and pop favorites. Streamed worldwide coverage from the Miami Book Fair in led to the DPTV crew traveling to on dptv.org, the first-ever-of-its-kind November 2014 and Book Expo America Pompeii, Italy, in June 2015 to capture broadcast was watched by more than and BookCon in New York City in the trio in concert for a nationwide 3,000 people in all 50 states and 82 May 2015. Thanks to DPTV, viewers American broadcast in August 2015. countries, truly showing the world how gleaned insights from best-selling The Il Volo specials have helped raise Detroit performs. authors like John Grisham, Diana thousands of dollars for PBS stations. Nyad, Dave Barry and many others, as well as introducing viewers to DPTV Media Specials Sphinx Stars up-and-coming authors of young adult In four 30-minute episodes in July, nine and fantasy fiction. Through its record label DPTV Media, young musicians from metro Detroit Detroit Public TV is a leading provider competed for a $10,000 cash prize Detroit Performs of fundraising specials for PBS. This before a panel of music industry year’s lineup of musical treats included: Every Tuesday at 7:30 p.m. Detroit professionals. Congratulations to grand The Music of Northern Ireland with native D.J. Oliver is your guide to prize winner jazz pianist Cameron – Winner of four artists who are collaborating in new Eamonn McCrystal Johnson. Emmy Awards from the Michigan ways, overcoming challenges and Chapter of National Television Arts inspiring others. With a robust online Sphinx Finals Concert and Sciences presence at DetroitPerforms.org and In February, DPTV again broadcasted video-on-demand, Detroit Public TV is Daniel O’Donnell Music and the Sphinx Organization’s Finals Concert, leading the way in showing the world Memories – The Irish singer shines in now in its 18th year, showcasing how Detroit performs. a special and weekly series the nation’s best young Black and Alfio Live – The Australian tenor’s Latino classical string players. Detroit first PBS special was recorded at The Recorded in Detroit’s Orchestra Hall, Remember When Berman Center in West Bloomfield. the concert also featured the renowned Sphinx Symphony. Motor City memories are fondly recalled in this popular series of specials Guardians of Music: from DPTV. December 2014 saw the A History of Armenian Music More than premiere of Houses of Worship, a in Detroit beautifully photographed tour of 70,000 people Detroit-area churches, synagogues, Filmmaker and musician Ara Topouzian enjoyed New Year’s and mosques. In March 2015, viewers used rare photos, film and interviews connected with Made in the Motor City, to take viewers to a time when Eve with the DSO on Armenian music was prominent in in which host Erik Smith explored the TV and online. history of Sanders Fudge, Better Made Detroit’s culturally diverse clubs and Potato Chips, Velvet Peanut Butter and dance halls. The documentary was a hit during DPTV’s Membership Drive other iconic Detroit brands. in March 2015. TOP: New Year’s Eve with the DSO; Book View Now in Miami; BOTTOM: Book View Now host Jeffery Brown & author Judy Blume BOTTTOM RIGHT: Detroit Performs host D.J. Oliver. 3 When it comes to helping parents and caregivers, and giving our youngest viewers a great start in life, you can trust Detroit Public TV and PBS. Pre-School Education is one of the cornerstones of DPTV’s new strategic plan. 4 CHILDREN AND EDUCATION From pre-school to middle school and beyond, Detroit Public Television is committed to providing our youngest viewers with resources and unique opportunities to engage their love of learning. Through our Be School Smart and Be Summer Smart initiatives, we reached thousands of parents and educators with important and relevant resources. We also launched our Connected Learning program that gives students of all ages the opportunity to visit local organizations, participate in hands-on learning activities, and earn digital badges. Pre-School U Connected Learning FIRST in Michigan Through a handy paperback book and Our Be Summer Smart campaign also Robotics State Championship video vignettes, DPTV’s Pre-School U included the launch of Connected Since 2011, DPTV has captured offers parents and caregivers simple Learning, a program for young peo- the excitement and drama of the ways to promote early learning and ple to document their learning outside FIRST Robotics state championship, literacy in children under the age of five. the classroom and apply their love of showcasing science and technology- Lessons show how to take advantage technology by collecting electronic savvy high school students. In 2014, of daily activities, chores and play- “badges” to store in an electronic more than 10,000 people watched our time – and many PBS online learning “backpack.” Joining us in the pilot April all-day webcast and more than resources – to make daily life a learning program were 16 Detroit-area non-profit 100,000 joined the conversation online. opportunity for a child. organizations. The program continues The action was edited into a 30-minute to expand to reach more organizations special which aired in May. Be Summer Smart and students through events and Be School Smart special on-air promotions. Career Labs II DPTV launched a bi-weekly electronic American Graduate Summer youth employment is more education newsletter, as well as a important to our economy than some new webpage and events designed to Since 2012, DPTV has been active in may think. This October special showed provide ideas and resources in learning public media’s long-term commitment to how kids are maximizing job opportunities for parents and educators all year- supporting community-based solutions to and contributing to a positive impact round. This is in addition to expanded the dropout crisis. This year we celebrated for Michigan. activities at various kids-related events, “champions” in greater Detroit through a such as Kids Club Live in June, which series of on-air spots; a six-hour American draws thousands of children and their Graduate Day broadcast in September parents over a two-day period. 2014; and a Pathways to Success special in June 2015. And, thanks to support from The Michigan Lottery, DPTV produced a series of Partners in Education spots, high- lighting the benefits of mentorship, such as Tom Izzo, Carmen Harlan, Meryl Davis, Charlie White and other notable Michiganians. 40% of on-air programming is geared towards preschool and early elementary students. TOP: Pre-School U hands-on learning; MIDDLE: American Graduate forum; FIRST in Michigan Robotics State Championship held at Wayne State University; BOTTOM LEFT: Participants in Career Labs II BOTTOM RIGHT: Students enjoy activities at a Connected Learning event.
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