FOR IMMEDIATE RELEASE May 5th, 2015 Contact: Allison Bennett, 212-445-6692
[email protected] HALLMARK MOVIES & MYSTERIES HITS A SWEET SPOT WITH WORLD PREMIERE OF ORIGINAL MOVIE, MURDER, SHE BAKED: A CHOCOLATE CHIP COOKIE MYSTERY, BECOMING THE NETWORK’S MOST-WATCHED FILM AMONG W25-54, HOUSEHOLDS, AND TOTAL VIEWERS Film Premiere Garners a 1.6 HH Rating and 1.1 Million Total Viewers Hallmark Movies & Mysteries hit a high note this weekend with the Saturday, May 2nd premiere of Murder, She Baked: A Chocolate Chip Cookie Mystery marking the network’s most-watched and highest- rated movie debut in network history, with a 1.6 HH rating and 1.1 million total viewers. The movie was also part of the network’s most-watched week of all time. Additionally, Murder, She Baked: A Chocolate Chip Cookie Mystery becomes Hallmark Movies & Mysteries’ most social movie premiere on Twitter, generating the highest unique audience of any new original in network history. These results come on the heels of a record breaking 4th quarter for the network across all key demos in Total Day and Primetime. Hallmark Movies & Mysteries has been on a winning streak since its September 29th rebrand from Hallmark Movie Channel, with the network registering increases in delivery of 18% among total viewers and 19% among households for 4th quarter 2014 – 1st quarter 2015 over the same period a year ago. “Since the network’s rebrand last fall, Hallmark Movies & Mysteries is resonating more strongly than ever with viewers, as evidenced by the runaway success of Murder, She Baked: A Chocolate Chip Cookie Mystery,” said Michelle Vicary, executive vice president, programming & network publicity.