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FOR IMMEDIATE RELEASE May 5th, 2015 Contact: Allison Bennett, 212-445-6692 [email protected] HALLMARK MOVIES & MYSTERIES HITS A SWEET SPOT WITH WORLD PREMIERE OF ORIGINAL MOVIE, MURDER, SHE BAKED: A CHOCOLATE CHIP COOKIE MYSTERY, BECOMING THE NETWORK’S MOST-WATCHED FILM AMONG W25-54, HOUSEHOLDS, AND TOTAL VIEWERS Film Premiere Garners a 1.6 HH Rating and 1.1 Million Total Viewers Hallmark Movies & Mysteries hit a high note this weekend with the Saturday, May 2nd premiere of Murder, She Baked: A Chocolate Chip Cookie Mystery marking the network’s most-watched and highest- rated movie debut in network history, with a 1.6 HH rating and 1.1 million total viewers. The movie was also part of the network’s most-watched week of all time. Additionally, Murder, She Baked: A Chocolate Chip Cookie Mystery becomes Hallmark Movies & Mysteries’ most social movie premiere on Twitter, generating the highest unique audience of any new original in network history. These results come on the heels of a record breaking 4th quarter for the network across all key demos in Total Day and Primetime. Hallmark Movies & Mysteries has been on a winning streak since its September 29th rebrand from Hallmark Movie Channel, with the network registering increases in delivery of 18% among total viewers and 19% among households for 4th quarter 2014 – 1st quarter 2015 over the same period a year ago. “Since the network’s rebrand last fall, Hallmark Movies & Mysteries is resonating more strongly than ever with viewers, as evidenced by the runaway success of Murder, She Baked: A Chocolate Chip Cookie Mystery,” said Michelle Vicary, executive vice president, programming & network publicity. “With top notch talent like Alison Sweeney and Cameron Mathison as well as 14 more new originals premiering throughout the rest of the year -- including another installment in the Murder, She Baked movie franchise -- we anticipate that growing excitement and awareness around the network will continue to drive ratings and delivery.” Murder, She Baked: A Chocolate Chip Cookie Mystery centers on free spirited Hannah Swensen, an expert baker who becomes a culinary detective when her shop, the Cookie Jar, becomes the scene of a crime, just as she is caught in a romantic mystery of her own. “Murder She Baked: A Chocolate Chip Cookie Mystery,” is based on the New York Times bestselling book Chocolate Chip Cookie Murder by Joanne Fluke. The mouthwatering new mystery stars Daytime Emmy® nominated actress and TV host Alison Sweeney (“Days of Our Lives”), alongside Daytime Emmy® nominated star Cameron Mathison (“All My Children”) and “Debbie Macomber’s Cedar Cove” darling Barbara Niven. Source: Nielsen, April 27 – May 3, 2015. ABOUT HALLMARK MOVIES & MYSTERIES Recently rebranded from Hallmark Movie Channel, Hallmark Movies & Mysteries is a 24- hour digital cable network featuring a unique mix of content, including all new original movies that are dramatic, cinematic and thought-provoking; new original mystery movies that focus on the lighter side of the suspense genre, as well as classic acquired series such as Murder She Wrote, Matlock, and Perry Mason. The network is also home to annual holiday programming franchise, the Most Wonderful Movies of Christmas, as well as presentations from the award-winning Hallmark Hall of Fame library. One of television’s leading destinations for compelling family-friendly entertainment, Hallmark Movies & Mysteries can be seen in 56 million homes in SD (Standard Definition) and HD (High Definition) and remains one of the fastest-growing networks in cable. Along with sister network, Hallmark Channel, Hallmark Movies & Mysteries is the second linear channel from Crown Media Holdings, Inc. For more information, please visit www.crownmediapress.com Hallmark Movies & Mysteries on Social Media: Facebook, Twitter, Pinterest ###.

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Ashley Williams, Holly Robinson Peete, Barbara Niven and Teddy Sears Star in ‘Christmas in Evergreen’ Premiering December 2, on Hallmark Channel
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For Immediate Release
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