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Portfolio 2020 the Center of Esports Entertainment

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Portfolio 2020 the Center of Esports Entertainment PORTFOLIO 2020 THE CENTER OF ESPORTS ENTERTAINMENT Recognized by Fast Company in 2019 as one of the “World’s Most Innovative Companies”, Allied Esports is a global esports entertainment company positioned at the center of the $1.1 Billion esports industry. While our network of dedicated esports properties and trucks put us on the international map, our expertise at creating unique live experiences and entertainment content continues to turn the heads of fans, partners and investors. • Owner and operator of one of the world’s most recognized esports venue and production facility – HyperX Esports Arena Las Vegas • A global property network designed to create scalable proprietary and third-party events and content • Collaborate with game publishers, content creators, brands, media platforms and event organizers to create bespoke content through live experiences and broadcasts 2 THE ALLIED ESPORTS PORTFOLIO PROGRAMMING & CONTENT SNAPSHOT ALLIED ORIGINALS Ninja Vegas ‘18, Playtime with KittyPlays, Simon Cup, Odyssey, Allied Esports R6 Minor, Vie.gg CS:GO Legend Series COMMUNITY PROGRAMMING Friday Frags, Saturday Speedway, Wednesday Whiffs, Combustion Series ESPORTS CHANNEL PROGRAMMING TV Azteca, Azteca Esports, eLiga MX, Nation vs. Nation, Gears of War, LOL Liga Latinoamerica THIRD PARTY PRODUCTIONS Riot, Nintendo, Capcom, NHL, NBA2K, Twitch, Mountain Dew, NASCAR 3 EVENTS & CONTENT PORTFOLIO I. ORIGINALS III. CHANNEL PROGRAMING IV. 3RD PARTY EVENTS & CONTENT • Ninja Vegas ‘18 • AZE Circuit – Community tournament NA EU • Ninja #comesayhi programming • LOL All-Star 2018, 2019 • Mtn Dew Game Fuel League 2018 & 2019 • Esport Superstars Hearthstone I & II E-Liga MX – TV and Digital crossover • Capcom Cup 2018, 2019 3 Ireland EStars • Esport Superstars Paladins success • Super Smash Bros NA Open • Gamevention & DIGI1 • Legend Series Seasons 1-13 • Liga MOVISTAR Latinoamerica • NHL Gaming World Championship • HyperX Game Spotlight • Allied Esports Odyssey • Gears of War Latin American League • NBA 2K League “The Turn” • Intel Extreme Masters: HyperX • Allied Esports Rainbow Six Vegas Minor • Nation v Nation • NASCAR Heat Champions • Husum Congress Center • PlayTime with KittyPlays Ep1 & Ep2 • Glory Road • Dragon Ball Legends Showdown • Resonate Total Gaming Festival Scotland • Simon Cup • Tower of Death • Soulcalibur VI World Invitational • Holstein Kiel • Day One • Ninja Vegas '18 (4 episodes, Espanol) • Drone Racing League • Dokomi • Streamer Programs – Nina Rata, etc. • Newegg Triple Crown Royale • Twitchcon Berlin: Amazon Games II. COMMUNITY PROGRAMMING • Twitch Prime Day Crown Cup • Wacken Open Air Festival: HyperX • Friday Frags • World Poker Tour • Werner Rennen 2018 & 2019 • Saturday Night Speedway • The Clubhouse • Wednesday Whiffs • LAFC Online Tournaments • Champions of Vegas • NFL Alumni / ESTV Covid-19 Charity • Combustion Series Tournaments • AAF Quarterback Draft • BIG3 Draft • Big Buck Hunter World Championship 4 I. ORIGINALS Allied Esports has built a robust lineup of original content designing both entertainment content featuring some the top content creators and tournament content hosting some of the top competitive esports talent in their respective games. 5 NINJA Vegas ‘18 was a watershed moment in the world of professional esports. It was a high-production hybrid of world-class competitive gameplay enhanced by an experiential variety show format that was wholly Las Vegas and resulted in the most-watched entertainment/esports crossover event of all time featuring players from all over the country in a uniquely designed competitive format focused on a single personality: Tyler “Ninja” Blevins. “This event kind of defies classification, but EVENT STATISTICS RECORD BREAKING NIGHT what could have been somewhat cheesy AIRTIME: 7 hours 34 minutes HIGHEST CONCURRENT VIEWERS ON A TWITCH ended up being a lot of fun, and I watched the HOURS WATCHED: 3,158,979 STREAM BY AN INDIVIDUAL STREAMER entire thing from start to finish. It speaks to PEAK CONCURRENT VIEWERS: 668,522 the power of Ninja’s enduring appeal, and also the production value from Esports Arena TOTAL VIEWERS: 3,345,917 11th MOST WATCHED CONCURRENT VIEWERS Las Vegas, which put on a great show.” AVERAGE CONCURRENT VIEWERS: 417,486 ALL TIME ON A TWITCH STREAM 6 NINJA #COMESAYHI Ninja made his official return to HyperX Esports Arena in January 2020 streaming once again from the main stage during the launch of his personal skin in Fortnite. 7 Esport Superstars is Allied Esports’ first global entertainment brand and launched in 2016 designed to bring together top pros against top content creators over two days of competition in Blizzard’s digital collectible card game Hearthstone. HIGHLIGHTS PARTNERS 10 COUNTRIES 5 STREAMED LANGUAGES ON REGIONAL PLATFORMS VIEWERSHIP • Global Views: 4.27 Million • Twitch Views: 672,000 • Views on China’s Douyu.com: 3.3 Million 8 Legend Series launched in 2017 as Allied Esports’ first online tournament offering focused on driving mass participation. The series has covered 6 different game titles and hosted 12 seasons of events. HIGHLIGHTS • 7,500+ competitors since 2017 launch • CS:GO Legend Series has been played in NA, EU and China with a global competition in 2018 across the Allied Esports Property Network VIEWERSHIP • Over 270 hours streamed • 660K+ Total Twitch Views 9 The 13th Season of Legend Series and Season 6 of CS:GO Legend EVENT INFORMATION Series is partnered with online sports book Vie.gg. The event and DATES: August 31, 2020 – September 13, 2020 format, spearheaded by Allied Esports EU, has been designed to PRIZE POOL: 50,000 Euro organize the most amount of matches over a highly active 2-week PARTICIPATING TEAMS: 12 Teams period creating the highest amount of sports betting opportunities FORMAT: 6 matches per day for our partner. This was Allied's first direct monetization of sports betting and includes numerous features designed to enhance the 1 . 7 M 1 . 0 M 9 8 . 9 K broadcast experience for our partners. Unique Hours Peak Twitch Viewers Watched Viewers 10 EVENT INFORMATION DATES: August 11, 2020 – August 16, 2020 Allied Esports participated in Riot Games’ early stage official esports PARTICIPATING TEAMS: 6 teams; 4 invited, 2 qualified program for popular first-person shooter game VALORANT. The VALORANT Ignition Series has allowed a select global group of licensed tournament operators to organize exclusive VALORANT events and Allied Esports launched the newly created Odyssey FORMAT: 3 matches per day event format that pits the top teams in Europe against one another TWITCH STREAMS: 28 channels competing over 6 days. HOURS WATCHED: 843,760 hours UNIQUE VIEWERS: 2.7 Million over 6 days 11 Allied Esports was engaged by Ubisoft to host the first Tom Clancy’s Rainbow Six Siege Minor event of 2019 – one of four Rainbow Six minor events globally that year – at its flagship property, HyperX Esports Arena Las Vegas. The three-day event featured a total of 16 teams, including 12 Pro League or Challenger League teams and four winners from online qualifiers battling for a $75,000 prize pool. The Allied Esports Vegas Minor event was free to attend and open to the public and streamed in full on official Rainbow Six content channels as well as on Twitch at twitch.tv/AlliedEsports . VIEWERSHIP HIGHLIGHTS • 28,214 Peak Viewers • 843,239 Total Views • Simulcasted on Twitch, YouTube and Mixer 12 A live esports entertainment and variety show, featuring top influencers and celebrity guests; competitive gameplay across a range of game titles and genres; fan interaction and participation; and unique commentary on current news and esports issues all streamed in front of a live studio audience at HyperX Esports Arena Las Vegas. SHOW HIGHLIGHTS THE DROP-IN 2 EPISODES This was the first deployment of a unique feature designed to FEATURED GUESTS have talent from their homes interact with our hosts in- • Episode 1: TSM_Myth, NFL’s Baker Mayfield, Pokimane, Bizzle arena. This was used with Pokimane, Bizzle and DrLupo. • Episode 2: DrLupo, MLB’s Trevor May VIEWERSHIP PEAK VIEWERS: 19,066 Presented by Gamespot TOTAL VIEWS: 201,496 13 A nationwide amateur Fortnite tournament launched with partner Simon Malls including on-mall promotion, influencer marketing, online and on-mall qualifying competition and a Grand Final at HyperX Esports Arena Las Vegas. The event was designed to expand to additional Simon malls bringing esports experiences to all major properties. EVENT HIGHLIGHTS PARTNER OVERVIEW • Promotion at 13 malls in NY and CA including entry INFLUENCER PARTNER: FaZe Clan ticket distribution PROGRAM PARTNERS: Microsoft Store, Apple Pay • REGISTERED PLAYERS: 10,461 • EVENT ATTENDANCE: 5.6K • SOCIAL MEDIA IMPRESSIONS: 5.6M 14 Day One was a first of its kind esports entertainment concept celebrating the launch of Tom Clancy’s The Division 2 by Ubisoft in an innovative EVENT INFORMATION format that was a combination release party + movie premiere. The LIVE LAUNCH EVENT: March 19, 2019 program brought fans and streamers together on the day the game FEATURED GAME: Tom Clancy’s The Division 2 dropped, with campaign playthroughs by the streamers and team battles 13 STREAMERS: Broadcasted live from the arena with fans. The program was also notable for mobilizing participating streamers to create a pop-up network to cast the program from multiple points of view live to their audiences throughout the event. 15 II. COMMUNITY PROGRAMMING Allied Esports produces programming on a weekly basis specifically designed to draw local players to its properties
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