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Brand Guidelines TABLE OF CONTENTS CANADIAN PARALYMPIC COMMITTEE BRAND GUIDELINES - 1 - TABLE OF CONTENTS The following brand guidelines are for usage by the Canadian Paralympic Committee, its members, partners, media and any TABLE OF CONTENTS authorized organization. It is imperative that members and partners adhere to the standards set forth in this brand book. Introduction 3 By upholding these guidelines, the Canadian Paralympic International Paralympic Committee 3 Committee can help strengthen and enhance the association International Paralympic Committee Symbol - The Agitos 3 to the Canadian Paralympic movement and its Teams as well Canadian Paralympic Committee 4 as ensuring an accurate representation of the Paralympic Brand Story 4 Brand Identity in Canada. Identities 5 The Canadian Paralympic Committee reserves the right, at its Canadian Paralympic Committee logo 5 discretion, to change, modify, add or remove portions of this Composite Logos 7 guide at any time. Such changes or revisions will be effective Colours 9 immediately upon notice to you, which could be given by any means. The acceptance of this guide does not grant rights Canadian Paralympic Committee Colours 9 of use. Please refer to your sponsorship and/or membership International Paralympic Committee Colours 9 agreement for specific rights granted to your organization. Clothing 10 Typography 11 Version 3.1, November 2020 Brand visuals and tone 12 Sport Photography and videography 12 Accessibility practices 13 Writing Style 14 Bilingual standards 15 Terminology 15 Marketing Guidelines 17 Advertising and Promotion 17 Press releases 17 Social media 18 Third Party Usage 19 Non-Paralympic Partners 19 Authenticating Notices 20 Marks Usage and Approval Requests 20 Reporting misuse of the Paralympic Brand 21 Download the logo package 21 - 2 - TABLE OF CONTENTS INTRODUCTION INTERNATIONAL PARALYMPIC COMMITTEE The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. Its purpose is to organize the summer and winter Paralympic Games and act as the International Federation for 10 sports (Para alpine skiing, Para athletics, Para biathlon, Para cross- country skiing, Para ice hockey, Para powerlifting, shooting Para sport, Para snowboard, Para swimming, Para dance sport), supervising and coordinating World Championships and other competitions. The vision of the IPC, run by 200 members, is ‘To enable Paralympic athletes to achieve sporting excellence and inspire and excite the world.’ Read More INTERNATIONAL PARALYMPIC COMMITTEE SYMBOL - THE AGITOS The Paralympic Symbol (three Agitos) consists of three elements in red, blue and green – the three colours that are most widely represented in national flags around the world. The three Agitos (from the Latin meaning “I move”) encircling a central point symbolize motion, emphasizing the role of the Paralympic Movement in bringing athletes together from all corners of the world to compete. - 3 - TABLE OF CONTENTS CANADIAN PARALYMPIC COMMITTEE The Canadian Paralympic Committee is a non-profit, private organization with 25 member sport organizations dedicated to leading and strengthening the Paralympic Movement. The Canadian Paralympic Committee’s vision is to be the world’s leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian high performance athletes with a disability and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. Canadians have participated in the modern Paralympic Games since 1968. The creation of the Canadian Federation of Sport Organizations for the Disabled in 1981, which later became the Canadian Paralympic Committee, enabled Canadian athletes to continue to officially participate as a team. At the Canadian Paralympic Committee, we are athlete-centered. Our values bring us together as an organization. We know them. We use them. We live them. We take pride in the work we do and how we do it. Excellence Integrity Focus Team BRAND STORY The Canadian Paralympic Committee is a powerful and vibrant reflection of our country. Our brand story revolves around our incredible athletes. Paralympic athletes train hard, compete with intensity and push the boundaries of human achievement. Their disability does not make them different. They are athletes first – they do it for the athletic achievement and competition. They are driven by their pursuit of excellence. The tools and information in this Brand Book will help those who communicate consistently, coherently, verbally and visually, on behalf of the Canadian Paralympic Committee to support its brand. This book is your source for information and will provide you with the tools you need to clearly define the Canadian Paralympic Committee, and its characteristics and present it to Canadians and the world. - 4 - TABLE OF CONTENTS IDENTITIES CANADIAN PARALYMPIC COMMITTEE LOGO OVERVIEW The Emblem of the Maple Leaf is the focal graphic element that comprises the brand image of the Canadian Paralympic Team Symbol. It is a combination of the most recognizable Canadian symbol - the maple leaf - and a stylized flame, representing the Paralympic Torch and the passion that unites all Canadian Paralympic Committee ambassadors. The International Paralympic Movement’s identity consists of three elements in red, blue and green, known as Agitos (from the latin word “agito”, meaning “I move”). The unification of these two identities enclosed in a circle symbolizes the Canadian Paralympic Committee’s proud commitment to Canadians with disabilities through sport. This overall identity is an expression of partnership, leadership and fairness, while promoting a strong and vibrant Paralympic Movement across the nation. CMYK Greyscale One Colour Reversed Colour on red - 5 - TABLE OF CONTENTS RECOMMENDED USAGE 300dpi for the print minimum requirements Keyline: 0.25% of red outline PROTECTION SPACE IMPROPER USAGE Stretched/Altered Graphics altered Colour changes Clear Space - 1x Paralympic Agitos - 6 - TABLE OF CONTENTS COMPOSITE LOGOS OVERVIEW Composite marks are available for use by Premier Partners, Official Suppliers, Members, Affiliates and Performance Partners. The “logo” box indicates the maxium area for the partner’s logo. Most logos should not fill this box and should be aligned left in a horizontal composite, and top in a vertical composite. Maintain visual equality between the Team mark, such as the Paralympic agitos or the maple leaf. The designations must be centered below the partner’s logo and set uppercase in Roboto. The composite template is available in CMYK, greyscale, one colour and reverse. OFFICIAL DESIGNATION DÉSIGNATION OFFICIELLE Clear space - 2x Paralympic Agitos OFFICIAL DESIGNATION OFFICIAL DESIGNATION DÉSIGNATION OFFICIELLE DÉSIGNATION OFFICIELLE - 7 - TABLE OF CONTENTS MINIMUM SIZE REQUIREMENTS 1 cm minimum 40 pixels wide at 72 dpi. Printed Materials OFFICIAL DESIGNATION OFFICIAL DESIGNATION DÉSIGNATION OFFICIELLE DÉSIGNATION OFFICIELLE OFFICIAL DESIGNATION DÉSIGNATION OFFICIELLE - 8 - TABLE OF CONTENTS COLOURS CANADIAN PARALYMPIC COMMITTEE COLOURS CANADIAN PARALYMPIC COMMITTEE PRIMARY COLOURS PANTONE WHITE PANTONE PANTONE PANTONE PANTONE 185C BLANC 426C 425C 423C 871C CMYK CMYK CMYK CMYK PANTONE C0 M0 Y0 K0 C0 M0 Y0 K100 C0 M0 Y5 K78 C0 M0 Y3 K47 Metallic Basic RGB RGB RGB RGB Colours R252 G252 R0 G0 B0 R93 G93 B91 R154 G155 B153 B252 HEX (HTML) HEX (HTML) HEX (HTML) CMYK HEX (HTML) 000000 50505B 9A9B99 C0 M100 Y75 K0 FFFFFF RGB R232 G17 B45 HEX (HTML) ED1941 INTERNATIONAL PARALYMPIC COMMITTEE COLOURS IPC PRIMARY COLOURS IPC SECONDARY COLOURS PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE 192 3005 355 7547 221 541 330 CMYK CMYK CMYK CMYK CMYK CMYK CMYK C0 M94 Y65 K0 C100 M37 Y0 K0 C100 M0 Y100 K0 C0 M0 Y0 K100 C9 M100 Y26 K38 C100 M58 Y9 K46 C90 M21 Y60 K65 RGB RGB RGB RGB RGB RGB RGB R238 G51 B78 R0 G129 B200 R0 G166 B81 R36 G46 B53 R145 G0 B72 R0 G60 B113 R0 G83 B76 HEX (HTML) HEX (HTML) HEX (HTML) HEX (HTML) HEX (HTML) HEX (HTML) HEX (HTML) EE334E 0081CB 00A651 242E35 910048 003C71 00534C - 9 - TABLE OF CONTENTS CLOTHING COLOUR OF THE THREAD: HIGH RISK RED - COLOUR MATCH PANTONE 186C On red use the keyline logo On black use the colour logo or white - 10 - TABLE OF CONTENTS TYPOGRAPHY PRIMARY TYPEFACE SECONDARY TYPEFACE Roboto is the primary typeface for display copy. For headline Liberator should be used for title and subtitle. and feature copy, use Bold. For statistics and technical Liberator comes in two variety of weights and styles. captions, use Regular or Medium. ABCDEFGHIJKLMN ABCDEFGHIJKLMN OPQRSTUVWXYZ OPQRSTUVWXYZ ÀÂÄÆÇÈÉÊËÎÏÔŒÙÛÜŸ 0123456789 0123456789 Light Medium Bold Ss Ss Ss Thin Light Regular Ss Ss Ss Medium Bold Ss Ss - 11 - TABLE OF CONTENTS BRAND VISUALS AND TONE SPORT PHOTOGRAPHY AND VIDEOGRAPHY Paralympic photography should be thematically consistent across all mediums. Images should exemplify one or more of the following brand attributes: Excellence Inspiration Emotion Motivation Pride and Heritage Disabilities should never be cropped out or edited out of frame. On a single, static communication, use one image whenever possible. When using multiple images, it is highly encouraged to balance athletes with different genders, ethnicities, disabilities, with a mix of summer and winter. When using multiple images in layout, use a variety
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