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The Red Bulletin Mediadaten Österreich, Stand: März 2020 Abseits des Alltäglichen Das Unerwartete liefern – so bringt das internationale Active-Lifestyle-Magazin The Red Bulletin Storys aus der Welt rund um Red Bull seinen Lesern näher. Sport, Abenteuer, Kultur, Musik, Nightlife, Innovation, Fitness und Lifestyle – abseits des Alltäglichen. Im Fokus stehen Menschen, die High-Performance-Leistungen vollbringen und leidenschaftlich das Abenteuer suchen. Inspirierende Menschen mit besonderen Ideen, die den The Red Bulletin-Lesern die Möglichkeit geben, von diesen Erfahrungen zu profitieren. The Red Bulletin und seine Line-Extensions bieten einzigartige Möglichkeiten, in das Netzwerk von Red Bull einzutauchen. RED BULL CONTENT POOL , DEAN TREML ZIELGRUPPE ZIELGRUPPE Das Active-Lifestyle-Magazin Interessen Kein anderes Magazin erreicht mehr Leserprofil Media-Analyse 2019 ∙ 12,3 % junge, kaufkräftige, sportaffine und Sportveranstaltungen gebildete Menschen in Österreich ∙ 11,2 % ∙ 96.000 ∙ 12,0 % der österreichischen Männer Österreicher lesen als The Red Bulletin. Sport Zielgruppe lesen The Red Bulletin exklusiv The Red Bulletin. ∙ Kernzielgruppe: 20 – 35 und machen es zum größten ∙ 12,0 % ∙ 12,0 % Auto/Motorrad Männermagazin in Österreich. ∙ erweiterte Zielgruppe: 18 – 49 der österreichischen A-Schicht ∙ 10,4 % aktiv ∙ 10,0 % gehören zu den Lesern. Geld-/Kapitalanlage Trendsetter der österreichischen Männer ∙ 10,3 % markentreu unter 39 Jahren können mit ∙ 9,9 % aller Österreicher mit einem kulturelle Veranstaltungen innovativ The Red Bulletin erreicht werden. HHNEK von 4.000+ Euro ∙ 10,8 % besserverdienend sind The Red Bulletin-Leser. ∙ 8,9 % Elektronik/Elektrotechnik weltoffen der österreichischen Frauen rasant ∙ 9,2 % (oberste Kaufkraftstufe) lesen Urlaub/Reisen zukunftsoptimistisch The Red Bulletin. technikaffin RED BULL CONTENT POOL, TYRONE BRADLEY ÖSTERREICH MAI 2019, € 3,50 Ob online oder offline ABSEITS DES ALLTÄGLICHEN – The Red Bulletin erzählt Storys IRON WOMAN Triathlon-Queen aus der Welt von Red Bull Daniela Ryf zieht aus Niederlagen die Kraft zum Siegen und bringt diese seinen Leserinnen WIEN 1140 RM 18A041541 K 18A041541 RM STERREICHISCHE AG POST Ö JETZT ABONNIEREN! JETZT GETREDBULLETIN.COM und Lesern näher. Magazin Das internationale Monatsmagazin The Red Bulletin erzählt von Menschen abseits des Alltäglichen – mit hochqualitativen Texten und preisgekrönter Fotografie. Egal ob Sportler, Künstler, Hollywood-Schauspieler, Abenteurer oder Start-up- Gründer: The Red Bulletin verrät deren Erfolgsgeheimnisse. Online Über die Onlineplattformen von Red Bull werden be eindruckende Geschichten in Kombination mit atem- beraubenden Bildern erzählt. RedBull.com, ein eigener YouTube-Channel und diverse Social-Media-Kanäle g eben einen direkten Einblick in die Welt von Red Bull. Content-Produktion Red Bull ist bekannt für hochwertige, innovative und kreative Content-Produktionen, die sich durch packende Bildsprache und emotionale Momente auszeichnen. Partner profitieren unter anderem durch authentische Integration. Athleten Red Bull-Athleten gehören zu den Besten ihres Fachs. Sie sind hochtalentierte Persönlichkeiten, die immer wieder die Grenzen des Möglichen austesten und dabei sportliche R ED BULL CONTENT POOL, LITTLE SHAO Höchstleistungen erbringen. Als Markenbotschafter stehen sie für hohe Glaubwürdigkeit und sorgen so für einen positiven Imagetransfer. Events Innovative Konzepte und noch nie dagewesene sport- liche Herausforderungen entwickeln sich zu unvergesslichen Events, die die Leidenschaft in den Bereichen Sport und Culture widerspiegeln. 7 MAGAZIN Leser/Reichweite Copypreis AT 633.000 / 8,4 %* AT EUR 3 ,50 Druckauflage AT 448.350 Stück** Anzeigen-/Druck- Ausgabe Erscheinungstermin Product Guide unterlagenschluss 11 × Februar 14. 01. 2020 09.12. 2019 Automotive März 11. 02. 2020 14. 01. 2020 Fashion Bikes: Motorbikes, Mountain, Downhill, April 10. 03. 2020 11. 02. 2020 Gravel, Road and E-Bikes Mai 14.04. 2020 10. 03. 2020 Running & Nutrition Juni 12. 05. 2020 07. 04. 2020 Power of Human Life August 14. 07. 2020 16. 06. 2020 City Life September 11. 08. 2020 14. 07. 2020 Outdoor: Hiking & Camping Oktober 08. 09. 2020 11. 08. 2020 Make the world a better place November 13. 10. 2020 15. 09. 2020 What’s New: Tech Gadgets Dezember 10.11. 2020 13. 10. 2020 Xmas Special RED BULL CONTENT POOL, WOLFGANG LIENBACHER Jänner 2021 10.12. 2020 10.11. 2020 Wintersports & Winter Tourism Quelle: *MA 2019 ** ÖAK 2. HJ / 2019 9 HEFTKONZEPT WERBETARIFE MAGAZIN Formate Preise in Euro Doppelseite 404 × 275 mm 42.200,– Zuzüglich 3 mm Beschnitt an allen Seiten; U2 / Seite 3 54.400,– über den Bund laufende Motive: 3 mm Seite 4/5 45.500,– Verdrängung im Kern, zwischen U2/U3 und Kern 6 mm Bundzugabe berücksichtigen. Advertorial zzgl. Gestaltungskosten ** 1.000,– Einzelseite 202 × 275 mm 24.400,– Zuzüglich 3 mm Beschnitt an allen Seiten; U4 32.500,– über den Bund laufende Motive: 3 mm U2 28.400,– Verdrängung im Kern, zwischen U2/U3 und U3 28.400,– Kern 6 mm Bundzugabe berücksichtigen. 1. rechte Seite 26.400,– Advertorial zzgl. Gestaltungskosten ** 2. rechte Seite 25.400,– 500,– Die Intro-Seiten sind der abwechslungsreiche Einstieg in das Magazin für einen Lifestyle abseits des Alltäglichen. Sie nutzen schnelle Erzählformate mit smarten Texten im speziellen One-Topic-Page-Design und widmen sich 96 × 275 mm (hoch) 15.400,– starken Themen und cleveren Storys, die den Leser fesseln und ermutigen, seinen eigenen Weg zu gehen. 1/2 Seite Intro 202 × 134 mm (quer) zzgl. Gestaltungskosten ** 300,– Zuzüglich 3 mm Beschnitt an allen Seiten ¹⁄³ Seite 66 × 275 mm (hoch) 11. 5 0 0,– 202 × 92 mm (quer) zzgl. Gestaltungskosten ** 300,– Zuzüglich 3 mm Beschnitt an allen Seiten 1/4 Seite 50,5 × 275 mm (hoch) 9.500,– 202 × 69 mm (quer) zzgl. Gestaltungskosten ** 300,– Zuzüglich 3 mm Beschnitt an allen Seiten MUST-HAVES Must-haves ¹⁄6 Seite 4.500,– Gestaltet im Look & Feel von The Red Bulletin. Zuzüglich 3 mm Beschnitt an allen Seiten Beihefter/ pro 1.000 80,– Beileimer* bis 20 g 120,– pro Tsd. Vollauflage/140,– pro Tsd. Teilauflage Die erstaunlichsten Geschichten aus aller Welt, präsentiert in Visual Storytelling. Eine faszinierende Mischung je weitere 10 g 15,– aus Sport & Abenteuer, Kultur & Lifestyle, Musik & Nightlife. The Red Bulletin wirft einen Blick hinter die Kulissen und erklärt die Gedankenwelt von Gründern, High-Performern und Athleten. Features Sachets auf Mindestformat 60 × 100 mm Gesamtauflage pro 1.000 80,– Trägerinserat Maximalstärke 2 mm Klebedifferenz ±10 mm (ab ¹⁄ Seite) ¹ Sachetform rechteckig oder quadratisch (andere auf Anfrage) Anlieferung stehend im Karton Platzierung Bogensprung Manuelle Klebung auf Anfrage TOC auf Mindestformat 60 × 80 mm Gesamtauflage pro 1.000 80,– Trägerinserat Maximalformat 125 × 240 mm Klebedifferenz ±10 mm (ab ¹⁄ Seite) ¹ Anlieferung endbeschnitten Platzierung Bogensprung Manuelle Klebung auf Anfrage Gate-Cover 68.400,– COVER Service-Journalismus für einen aktiven Lebensstil – bei Tag und in der Nacht. Get it, do it, see it: Hier lesen Sie, wo die besten Partys steigen und die spannendsten Reiseziele liegen. Guide Plus: in welche Gadgets Sie Ihr Geld investieren können. *Teilbelegung mit einem Beileger für die Geo-Marketing-Auflage möglich. **Nicht rabatt- und AE-fähig. Alle Preise sind in Euro ausgewiesen und verstehen sich + 5 % Werbeabgabe und + 20 % MwSt. 10 Sonder-/Mehrauflage sowie höhere Grammatur auf Anfrage. AGB und Datenanlieferung: theredbulletin.com/media 11 BEISPIELE MAGAZIN BEISPIELE MAGAZIN Präsentieren Sie Ihre Inhalte und Produkte zielgruppengerecht. Einzelseite Format MUST-HAVES 202 × 275 mm 1/2 Seite Must-haves Format Format 96 × 275 mm (hoch) ¹⁄6 Seite Doppelseite 202 × 134 mm (quer) Format 404 × 275 mm Für eine zusätzliche Aktivierungsmaßnahme bieten sich Advertorials besonders gut an. Druckstrecke Format 404 × 275 mm Bildstark im Look & Feel des Magazins gestaltet, ist Ihnen die Aufmerksamkeit unserer Leser gewiss. 12 13 DISTRIBUTION Österreich 448.350 Druckauflage ÖAK 2. HJ / 19 23 % 11 % Geo-Marketing Alternativ via Österreichische ∙ Red Bull & 3rd Party Events Post AG ∙ Hand to Hand Distribution ∙ B2B Sampling ∙ Abo ∙ Kiosk Zielgruppe ∙ Hochschulen ∙ 18-38 Jahre & Unis (inkl. SBM) ∙ 75% männlich ∙ Travel Lounges 25% weiblich ∙ Hotels & Bars ∙ im urbanen Bereich 66 % ∙ Partner-Outlets (Gemeinden >10.000 Einwohner) Carrier-Partner DACH DACH-Druckauflage: 1.021.817 PHILIPP LIPIARSKI PHILIPP RED BULL CONTENT POOL, KIN MARCIN Aktuelle Auflagenwerte: theredbulletin.com/media 15 INNOVATOR BY THE RED BULLETIN WERBETARIFE INNOVATOR Der INNOVATOR – das Magazin für eine bessere Zukunft – erzählt von innovativen Menschen und zukunftsträchtigen Ideen und inspiriert uns damit, die Welt von morgen mitzugestalten. AT Frequenz ∙ Carrier Partner 2 × ∙ Top 500 Unternehmen Copypreis ∙ Top-Start-up- und Top-Innovations-Events ∙ Coworking Spaces & Hubs AT EUR 3 , 5 0 ∙ Universitäten ∙ Opinion Leaders und Entrepreneurs der Innovationsszene ∙ Kiosk Bundeling mit The Red Bulletin ∙ Abo Formate* Preise Doppelseite 404 × 275 mm AT 12.200,– Zielgruppe Zuzüglich 3 mm Beschnitt an allen Seiten U2 + Seite 3 15.400,– Advertorial zzgl. Gestaltungskosten ** 1.000,– ∙ Corporate Executives ∙ Business Owners Druckauflage ∙ Graduates & Studenten Einzelseite 202 × 275 mm AT 7. 4 0 0 , – ∙ Start-ups & Investors Zuzüglich 3 mm Beschnitt an allen Seiten U4 9.400,– AT 50.000 Stück ∙ Social Entrepreneurs Advertorial zzgl. Gestaltungskosten ** 500,– ∙ Early Adopters ∙ Industry Leaders 1/2 Seite 202 × 134 mm (horizontal) AT 5.490,– Zuzüglich 3 mm Beschnitt an
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