at TGIF January 11, 2018
N E X T B I L L I O N U S E R S Google for the Next Billion
“… to organize the world’s information and make it universally accessible and useful.” 5B Internet The next users billion users... Global internet access 4B Internet user s 3B Internet user s
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2017 … are largely located here … are mobile first, and mostly, mobile only They’re young, urbanizing fast, and aspirational
45% of people in these All these countries are Incomes much lower, but markets <25 years old growing more urban disposable income growing % of pop. in urban areas (+growth by GDP per capita PPP in $000s % of population under 25 2030) CAGR ‘14-’15 IN 47% 33% 10% 6 7%
ID 42% 46% 8% 11 5%
BR 40% 85% 3% 16 N/A
US 33% 81% 55 2%
Poverty level ~$1k / year; disposable income in IN will grow 80% by 2030 Source: World Bank, Euromonitor … and they face similar serious challenges
Low spec phones Connectivity Localized content Products for the Next Billion Users
Android Go Google Go YouTube Go Google Assistant Products for the Next Billion Users
Google Tez Station Datally Files Go Confidential + Proprietary Google Station in India Public Wi-Fi hotspots increase connectivity but are challenging to deploy
Core Challenges:
User Experience Operational Complexity Financially Unsustainable
For users, Wi-Fi can be an For ISPs and Venues, For providers, public Wi-Fi is unreliable and inconsistent networks are operationally expensive to provide and experience. No uniform complex. It can be difficult and hard to monetize. Few onboarding experience to set-up and operate the generate enough revenue across hotspots. network at scale. to cover operational costs. Google Station - a simple, cost-effective, & scalable way for partners to offer free & fast Wi-Fi
For users , Google Station means For partners , Google Station means
● Fast : high-quality internet for more HD ● More revenue : scalable, sustainable ads- videos and less buffering based monetization driven by Google’s world- class sales teams ● Safe: can trust that their data is safe and protected on our network ● Lower operational cost: Station architecture simplifies integration and can lower ongoing ● Easy, consistent experience: simple log-on costs flow, developed and enhanced through custom UXR ● Simple to operate: cloud-based; network monitored and maintained by Google Google Station Partnership Model
Partner provides Network Google provides free WiFi as a service
Access Gateway, DHCP DNS, AAA, WiFi Create, deploy and manage Network user onboarding and network (including hardware) network services management
Service Operations, OSS, reporting and Provide and maintain backhaul Backhaul operations analytics platform
Develop & manage ads program, Maintenance L1/L2 service, field service Monetization share revenue equally with partner
All supported by large, dedicated team of Google engineers, designers and network experts Google Station today 5 8.2M 662 countries monthly users Google Station hotspots
Indonesia Thank you!