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Wednesday 24 October 2018 8.50Am- Introduction and Welcome 9.00Am Misha Schubert Director, Strategic Communications, Universities Australia

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Wednesday 24 October 2018 8.50Am- Introduction and Welcome 9.00Am Misha Schubert Director, Strategic Communications, Universities Australia UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE Wednesday 24 October 2018 8.50am- Introduction and Welcome 9.00am Misha Schubert Director, Strategic Communications, Universities Australia Acknowledgement of Country Gheran Steel Boon Wurrung representative Thanks and introduction of CatrionaJackson Julia Scott UAMCD 2018 Program Committee 9.00am- Setting the scene 9.15am Catriona Jackson Chief Executive, Universities Australia 9.15am- PLENARY 10.00am SPEAKER Julia Baird author, broadcaster and journalist, currently host of The Drum on ABC TV CHAIR Misha Schubert Director, Strategic Communications, Universities Australia 10.00am- PLENARY: HOW TO TELL THE STORY OF THE UNIVERSITY 10.45am SPEAKER Dan Dillon Chief Marketing Officer and Senior Vice President, Arizona State University CHAIR Julia Scott UAMCD 2018 Program Committee Chair and Director, Communications and Media, Swinburne University of Technology 10.45am MORNING TEA 11.15am- CONCURRENT STREAMS 12.00pm The Monash #ChangeIt campaign of 2018 Building a culture of giving SPEAKER SPEAKERS Fabian Marrone Chief Marketing Officer, Monash University Ross Coller Director, Advancement; Executive Officer, Victoria University Foundation CHAIR Callista Thillou Executive Director, Communication, Marketing Janne Rayner Director of Marketing and Communication, QUT and Engagement, Flinders University 12.00pm- CONCURRENT STREAMS 12.45pm The best of frenemies: how marketing Lessons from the newsroom: how to Not if, When: UQ’s campaign to create and comms can work together sharpen uni comms & structures to change match SPEAKER SPEAKERS Kirsten Andrews Director of Media & SPEAKER Mark Schroder Manager, Marketing & Govt Relation, The University of Sydney Darren Goodsir Chief Communications Communications (Advancement), The Johanna Lowe Director, Marketing and Officer, UNSW Sydney University of Queensland Communications, The University of Ben Thurlow Campaign Operations Sydney CHAIR Manager, The University of Queensland Erin Dale Associate Director, Strategic CHAIR Communication, The University of CHAIR Neil Cullingford Director, Marketing & Melbourne Kathy Vozella Director, Marketing and Communications, Monash University External Relations, Australian Catholic University 12.45pm LUNCH UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE 1.45pm- CONCURRENT STREAMS 2.30pm How to recruit academics to do How to keep large institutions ‘on Genius grant-writing: expert tips to marketing for your uni. ANU Science on message’ hone your craft Location: a case study SPEAKER SPEAKER SPEAKER Chris Wootton Philanthropic Services Skye Forster Ashlee Faletic Executive Director, Director of Marketing, Communications, RMIT University Manager, Philanthropy Australia Australian National University James Walsh Deputy Manager CHAIR (Communications), Joint Colleges Tim Mitchell Director, Media and CHAIR of Science, The Australian National Communications, La Trobe University Fiona Whittles Director, Office of University University Relations, The University of Notre Dame Australia CHAIR Shannon Holborn Director of Marketing, Charles Darwin University 2.30pm- CONCURRENT STREAMS 3.15pm Bits and Bots. Automation, data science Issues management The next wave: development trends for and AI in marketing: the next wave of the future tech that you need to know about SPEAKERS Shelley Brady Associate Director - External SPEAKERS SPEAKERS Communications, RMIT University Janosh Biczok Director, Donor Relations, TBC Julia Scott Director, Communications and Deakin University Media, Swinburne University of Technology Cameron Pegg Executive Officer, Deputy Vice Chancellor (Engagement), Griffith CHAIR University Tim Mitchell Director, Media and Lara Pickering Director, Philanthropy and Communications, La Trobe University Stakeholder Engagement St Margaret’s Anglican Girl School CHAIR Belinda Collins Director of Development Swinburne University of Technolgy 3.15pm AFTERNOON TEA 3.45pm- PLENARY: GREATER THAN THE SUM OF OUR PARTS 4.30pm SPEAKER Rebecca Hazell Advancement Director (Engagement and Fundraising), The University of Newcastle Tracy Chalk Chief Marketing Officer, The University of Newcastle CHAIR Lara McKay Master, Ormond College and Wade Institute 4.30pm - Refreshing Australia’s national brand: testing the key concepts 5.15pm SPEAKERS Fiona de Jong Head of Australia’s Nation Brand, Austrade CHAIR Dean Gould Chief Marketing Officer, Southern Cross University 5.15pm - Close 5.20pm 6.00pm - WELCOME RECEPTION 7.30pm Melbourne Museum and tour of the First Australians gallery Welcome SPEAKER Professor Linda Kristjanson Vice-Chancellor, Swinburne University of Technology UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE Thursday 25 October 2018 8.30am- PLENARY: STORYTELLING, SMARTS AND SKILLS IN A POLITICAL LANDSCAPE 9.15am SPEAKERS Peter Van Onselen broadcaster; columnist, media commentator and Professor of Politics at The University of Western Australia and Professor of Politics and Policy, Griffith University Fiona Nash former Deputy Leader of the Nationals, Strategic Adviser, Regional Development at Charles Sturt University IN CONVERSATION WITH Misha Schubert Director, Strategic Communications, Universities Australia 9.15am- PLENARY: EVERYTHING YOU WANTED TO KNOW ABOUT CONTENT STRATEGY 10.00am SPEAKER Sarah Richards Content Strategist, Content Design Centre, UK CHAIR Cameron Pegg Executive Officer, Deputy Vice Chancellor (Engagement), Griffith University 10.00am - Speedy spotlight: AIME goes global 10.30am SPEAKERS Bianca Hunt Co-CEO, AIME Ben Abbatangelo Deputy CEO, AIME 10.30am MORNING TEA 11.00am- CONCURRENT STREAMS 11.45am Leading-edge insights on how Student-centred: how uni policy, comms, Partners in possibilities: how The marketing can drive alumni and donor students and support services can work University of Adelaide and Santos are affinity, leveraging big data analytics together to prevent and address sexual growing Indigenous opportunity and predictive models assault SPEAKER SPEAKER SPEAKERS Leah Grantham Director Partnerships Dan Dillon Chief Marketing Officer, Catharine Pruscino Program Manager: and Corporate Relations, The University of Arizona State University Respect.Now.Always. Program, Equity and Adelaide CHAIR Diversity Unit, University of Technology Fiona McQueen Group Manager, Sydney - UTS ‘Wanna Spoon? Ask First’ Media, Social and Reputation Monash campaign University Isabel Fox program lead, Charles Sturt University - CSU ‘Hell Yes’ campaign CHAIR Bella Counihan Strategic Communications Manager, Universities Australia 11.45am- CONCURRENT STREAMS 12.30pm How to really nail your research and Prepping your public spokespeople to The data dance: driving development content brief to your creative agencies face the cameras success through data! SPEAKERS SPEAKER SPEAKER Kim Howells Director, Marketing & Assoc Prof Andrew Dodd Director of the Sue Birch Senior Consultant and Communication Strategy, The University Centre for Advancing Journalism, The Head of Operations (Australia), Global of Melbourne University of Melbourne and former ABC Philanthropic CHAIR and The Australian journalist Alan Brideson Chief Marketing and CHAIR Communications Officer, University of Imogen Corlette Director of Corporate South Australia Communications, Western Sydney University UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE 12.30pm– UAMCD AWARDS LUNCH 2.30pm AWARDS PRESENTER Catriona Jackson Chief Executive, Universities Australia 2.30pm- CONCURRENT STREAMS 3.15pm Content marketing: nine lessons for Tips and insights on wrangling the Senate Building lasting relationships with higher education crossbench donors SPEAKER SPEAKER SPEAKER Justin Laing Senior Manager, Strategic Former Senator Skye Kakoschke-Moore Margot Gould Development, Aurora Education Foundation Marketing & Communications, CHAIR Faculty of Medicine, The University of Meghan Weekes Manager - Philanthropy Hannah Wooller Senior Advisor, and Non-Profit Services Queensland Universities Australia CHAIR Russell Ousley Director, Development Office, University of the Sunshine Coast 3.15pm- CONCURRENT STREAMS 4.00pm Why marketing and comms teams Build your own uni publishing and Aligning gifts with your university’s need to tell Indigenous stories, content channels values and mission promote Indigenous voices and include Indigenous perspectives in marketing SPEAKERS SPEAKER and comms plans Phil Gardner Associate Director, Media & Nick Blinco Vice-Principal Publishing, Pursuit (Advancement), The University of SPEAKER Angie Kelly The University of Melbourne Melbourne Shannan Dodson Yawuru woman and Macquarie’s The Lighthouse Editor Communications Manager, Office of CHAIR the PVC Indigenous Leadership and CHAIR Cassandra Webeck Chief Operating Engagement, University of Techonolgy, James Giggacher Senior Communications Officer, Universities Australia Sydney Adviser, Universities Australia 4.00pm AFTERNOON TEA 4.15pm- PLENARY 5.00pm SPEAKER TBC 5.00pm– REVIEW AND CLOSE 5.05pm Misha Schubert Director, Strategic Communications, Universities Australia.
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