calling for the fullest and smartest sort of a selling campaign by the PGA. Neglect of that would be something for which we could not excuse ourselves. These coaching schools run from 2 days to about 3 weeks. In the majority of them the proceedings are mimeographed and distributed to those attending. Tuition ranges from $1 to members of the associ- ations conducting the schools up to $25 for a week's school. Non-members attending schools conducted by associations are charged higher tuition fees. Faculties of the schools include such football coaching celebrities as Dana Bible, PHILLIPS Adjustable GOLF SPIKES , Wallie Butts, Fritz Cris- For Easier Walking—firmer grip. Bearing at ler, , , , extreme outer edge. 7/s Disk Area. , , Bo McMillan, PHILLIPS , Howie Odell, , Carl Snavely and Harry Stulhdreher. The bas- Golf Spike ketball men include Clair Bee, Lou Alex- ander, Chick Davies, Bruce Drake, Bud WRENCH Foster, Hank Iba, Dave MacMillan, Lee Patton and Adolph Rupp.

EXTRA The whole picture of these established PINS and successful coaching schools is some- thing that pro golf must investigate for it's from this field that we are certain to get a pattern that will help us greatly in speed- LOCK NUT ing our own advancement and the service FOR REFILLS of professional golf. F. C. PHILLIPS, INC. STOUGHTON, MASS. Golf Architects1 Service Saves Money for Clubs By William B. Langford A newly organized golf club, having limited funds at its disposal, must be ex- tremely careful that nothing is wasted. Since the greatest possible cause of waste Quality tells! in the development of golf property is These famous faulty planning it is thrifty to retain the paper slip- best golf architect available, not judging pers, cush- him by the size of his fee, but by his repu- iony soft yet tation and experience. Money saved on the sturdily water architect's charges can easily be lost many repellent, are times over, not only in the excessive cost of found in the executing faulty plans, but also in the in- nation's finest tangible expense of playing for possibly clubs. The many years over a course which does not members' favorite . .. make the best use of the club's property, available in modern and the very real cost and inconvenience dispenser racks. of correcting its deficiencies. If an architect is to be retained, let him help select the property to be acquired. Do The Original not go off halfcocked and do any work be- Paper Bath fore plans are made and without his ap- Slipper proval. Such operations are usually badly timed, and may even injure future develop- Send for samples ment of the grounds by destroying natural and prices. beauty. SANI-TREAD While each golf site presents a different CO., INC. problem to the designer, an experienced 1722 Elmwood Ave. architect rarely encounters a question that Buffalo 7, N. Y. does not have its solution suggested by some past difficulty. This wealth of ex- perience gives him his principal advantage one as the travel of golfers increases and over those who have not specialized as he the opportunities for guest green fees at has. Golf, in a broad sense, comprises many the attractive small course increase. divergent activities: playing, instruction, course design, greenkeeping, clubhouse de- Fees Within Reach sign, engineering, conduct of competitions, The inexperienced organizers of the new landscaping, catering, etc. Proficiency in small town clubs may suspect, without any any one department does not imply com- investigation, that the fee for competent petence in any other. architectural service may be forbidding when, as a matter of fact, it probably would Architects Have the Answers be well within the limited means of the nevi club. As they are constantly working with problems of golf design golf architects However, the smaller club organizers ar ; should have most of the answers to ques- not alone in wasting funds that soun I tions of layout on their tongues' tips, and architectural advice would save for the be familiar with the many details which club. Many metropolitan district clubs pre- must be considered in planning the course sent glaring exhibits of costly and unsatis- and in taking care of the myriad interlock- factory revisions, especially in trapping, ing essentials to the development of a com- dictated by unqualified parties at the club. pletely usable, economical and beautiful Eventually these faults are corrected by country club. the employment of authoritative archi- tectural service, but only after needless ex- The golf architect is not only a craftsman pense, loss of time and loss of interest in or artist who takes pride in the completion playing the course. of a good job, but also one whose reputation But, in fairness, it must be said that pri- and livelihood depend on his ability to pro- marily the waste is the result of the com- duce courses which please all types of golf- petent architects' inability—or neglect—in ers, layouts which are tests of skill for the educating golf club officials to the wisdom expert and, at the same time, attractive, of securing the service of qualified golf enjoyable and possible recreation fields for course architects. The solution of that those who are less adept. His goal is the problem is made difficult by the shifting creation of courses which will develop the official personnel of golf clubs and the con- duffer, hold the interest of the rank and file, stant influx of enthusiastic men who are and challenge the expert; courses which are given the responsibility of experimenting fun to play, and economical to build and with the club's money. It is a responsibility operate. that not many of them regard as any high One of the most general errors in judg- favor to them after they've been on the job ment in golf club organization is that of and get an idea of the demands and pitfalls the smaller clubs which pass up or misuse in golf course design and construction. available land that an experienced archi- tect could see has superb natural possibili- ties as golf terrain. Topography as well as Textbooks on Golf soil condition facilitating economical main- Price tenance in first class condition at locations Standardized Golf Instruction $2.00 near smaller towns frequently are over- Golf Fundamentals 5.00 looked by inexpert eyes and sites of con- siderably inferior possibilities are chosen. Seymour Dunn This mistake will become a more serious Rockefeller Center New York City

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