DEALER MARKETING NEWS • OCTOBER

BUY NOW AND % for up to 0 CASH Q4 CUE FINANCING OFFERS FINANCING 84 BONUSES START SAVING TODAY MONTHS* AGCO With the best pricing of the year, there’s never been a better 4205 River Green Parkway Duluth, GA 30096-2568 time to add a Massey Ferguson FOR MASSEY FERGUSON ® Stop in today to take advantage of payments to your as operation. low as $89 per month — and up to a $1,500 cash bonus AGGRESSIVE END-OF-YEAR VOLUME on these hardworking, versatile and proven machines. * — GOALS ON COMPACT EQUIPMENT

GET A $ PLUS 300 REBATE ON WOODS IMPLEMENTS WHEN With the release of fourth-quarter compact program YOU BUY A NEW MASSEY FERGUSON TRACTOR.NOW IS THE TIME OUR BEST PRICING ** CONTACT YOUR NEAREST MASSEY FERGUSON DEALER FOR SAVEDETAILS! BIG ON THE MACHINE YOU NEED.. updates, dealers have attractive financing and cash-back OF THE YEAR! masseyferguson.us

*Rates as low as 0% for 84 months in the U.S. Offer valid on select models and subject to credit review and approval through AGCO Finance LLC. Dealer participation may vary. Contact your participating dealer for more details. Offer subject to change without notice. **This offer is eligible through Woods dealers authorized to sell Woods Massey Ferguson Program Red Implements. Limit of one instant rebate per tractor. This offer will be instantly redeemed upon purchase through your local authorized Woods dealer. offerings for customers. ©2019 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. CASH BONUSES U.S. and Canadian dealers can offer financing as low as 0% for up to 0% for up to 84 months plus cash discounts on Massey FINANCING 84 MONTHS* Ferguson® compact models.

CONTACT YOUR NEAREST MASSEY FERGUSON DEALER FOR DETAILS! THESE OFFERS WON’T GET ANY BETTER! Knock out the competition with these deals before the close of 2019. Call AGCO Direct at 866-256-0025 or email [email protected] for more details.

AGRI-SERVICE EARLY BIRD CAMPAIGN GENERATES $1.3 MILLION NOW WITH THE BEST DEALS OF THE YEAR! Right now, take advantage of the best savings of the year — up to $8,000 ONE-TO-ONE APPROACH WAS KEY DRIVER OF SALES your 2019 spring order for Hesston by Massey Ferguson windrowers and headers. Only Hesston smartest, strongest and most advanced hay equipment on the market. ® * — when you place ® specializes in hay, large ensuring square you balers, get the self-propelled world’s ® Idaho dealer Agri-Service Inc. launched a one-to-one pre-order sale on Hesston 300 Agri-Service Way Kimberly, ID 83341 BUT HURRY, THESE EARLY BIRD DEALS WON’T LAST LONG, Agri-Service.com equipment with a big payback, due in large part to targeted marketing materials SO CONTACT YOUR AGRI-SERVICE LOCATION TODAY.

IDAHO Blackfoot Marsing that put customers in direct contact with their own individual sales rep: 208-643-9200 208-896-4000 OREGON Sugar City Buhl Nyssa WASHINGTON 208-543-8883 208-356-6900 541-372-3191 Eltopia Burley Terreton 509-297-4272 208-678-2258 208-663-4545 UTAH Hyde Park Pasco Æ Campaign included text messaging, direct mail, paid search and social media Caldwell Twin Falls 509-545-8833 Æ 208-734-7772 435-563-1020 208-454-0705 Roosevelt 435-725-3599

©2018 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. Hesston is a brand *Offer valid on select modelsof AGCO. and AGCO, subject Hesston to credit and review Massey and Ferguson approval areby AGCO trademarks Finance, of LLC.AGCO. Restrictions All rights reserved. may apply. Contact your ÆÆ21 sales reps included across 13 Agri-Service locations participating dealer for more details. Offer may be subject to change without notice. Offer expires December 31, 2018. WANT THE WORLD’S BEST HAY? ÆÆOf 2,500 targeted customers, over 250 responded with requests for demos GET THE WORLD’S BEST EQUIPMENT. or information $8 ,166 11 $1,303,732 OUT OF POCKET COST UNITS SOLD IN SALES SAVE UP TO $8,000 * WHEN YOU PRE-ORDER!

WANT TO RUN A SIMILAR CAMPAIGN? Contact your AGCO Direct rep at 866-256-0025 or [email protected] to get started. REFER A FRIEND, AND YOU BOTH GET A $300 GIFT CARD. CHECK YOUR EMAIL FOR DETAILS.

AGCO EQUIPMENT IN NATIONAL CATTLEMEN REACHING 56,000 BEEF PRODUCERS

New advertisements in National Cattlemen will highlight the Massey Ferguson® 4100V Series round baler and Hesston® 1300 Series disc mower conditioner. The ads will run in issues from October through December, featuring rugged machinery designed to support the cow-calf operations of the National Cattlemen’s Beef Association’s 56,000 monthly readers.

The new 4100V Series round baler includes offset tines that pick up more crop and features Massey Ferguson’s crop-flow-friendly HydroFlex Control™ system to reduce blockages. The Hesston 1300 Series disc mower conditioner features Massey Ferguson’s patented RazorEdge cutterbar and the option for a 3-point or drawbar-mounted swivel hitch.

PRODUCERS CAN SCHEDULE A DEMO OF EITHER PIECE OF EQUIPMENT AT MASSEYFERGUSON.US.

GET A SET OF WHEELS FOR AEM 125TH ANNIVERSARY YOUR FARMER-TO-BE INNOVATING OFF-ROAD EQUIPMENT GLOBAL PEDAL TRACTOR CAMPAIGN FOR MORE THAN A CENTURY

Fendt Global recently sponsored a new AGCO congratulates the Association campaign for farmers and farmers-to-be in of Equipment Manufacturers on its the Northeast region with a Pedal Tractor 125th anniversary. The Milwaukee- Campaign. Any customer purchasing a based association is one of the oldest new Fendt® tractor also received a Fendt in North America. AGCO has been pedal tractor for the rising young farmer a member since the association’s founding in 1894 as the Equipment HIGH-TECH SOLUTIONS in the household. FOR FARMERS FEEDING THE WORLD. Manufacturers Institute. For 125 years, AEM has worked diligently to advance the equipment industry. AGCO and its trusted brands thank AEM for its hard work and contributions that help drive transformative agriculture.

Congratulations, AEM! SEE MORE ABOUT THE PEDAL TRACTOR CAMPAIGN ON FACEBOOK.

©2019 AGCO Corporation. Challenger, Fendt, Massey Ferguson, RoGator, TerraGator, White Planters and Sunflower are worldwide brands of AGCO Corporation. Hesston and Gleaner are brands of AGCO. Challenger, Cat and Caterpillar are trademarks of Caterpillar Inc. and are used under license by AGCO. AGCO, Fendt, Massey Ferguson, RoGator, TerraGator, White Planters, Sunflower, Hesston and Gleaner are trademarks of AGCO. All rights reserved. AGCO DIRECT TEAM MEMBER SPOTLIGHT KRIS KERZMAN

Kris works with content for the AGCO Direct social media program and dealer social media ads. Each month, he writes copy for approximately 50 social posts and 30 ads. He also works closely with account managers to provide the best recommendations for dealers and their budgets.

Kris is passionate about solutions for dealers who don’t have a lot of time or personnel to devote to social media. Growing up in a farming community, Kris deeply understands the needs of dealers. His goal is for all AGCO dealers to stay relevant and reach new customers. SOCIAL MEDIA SPECIALIST When Kris is not at work, he is home being a dad to two great kids. He also enjoys board games, baseball and music.

PARTS CORNER

The end of the year is approaching, and it’s important to make sure you are utilizing your co-op to maximize end-of-year sales. Your AGCO Direct team is here to help you with custom campaigns built to your specific needs and goals. Drawing from experience working with other channel dealers, your rep can assist with building a smart plan that works.

A few things to remember: See some parts campaign samples below. Or watch the dealer 1 You must meet a minimum 30% usage of your parts co- samples webinar from earlier this month to see what has worked op funds by December 31 in order to achieve stock order for other dealers and spark your own unique ideas. Then contact discounts in 2020. us to get started or request an estimate. 2 All activity through AGCO Direct is at an enhanced 60/40 co-op rate.

3 Any dollars not used by the end of the year will be forfeited.

« CONTACT US » Please contact AGCO Direct at 866-256-0025 or email at [email protected].

©2019 AGCO Corporation. AGCO Parts is a worldwide brand of AGCO Corporation. AGCO and AGCO Parts are trademarks of AGCO. All rights reserved. | AGCO Direct programs are managed by Direct, Fargo, ND.