(CBID) Agenda Wednesday, June 20, 2018, 12P – 2:30Pm Apple Farm ~ Harvest Room, 2015 Monterey Street, San Luis Obispo, CA 93401

Unincorporated San Luis Obispo County Tourism Business Improvement District Advisory Board (CBID) Agenda Wednesday, June 20, 2018, 12p – 2:30pm Apple Farm ~ Harvest Room, 2015 Monterey Street, San Luis Obispo, CA 93401

Call to Order

Public Comment (limited to 3 minutes per speaker)

Administrative Items (15 minutes)  Roll Call A-1  Consent Agenda - Minutes A-2, A-3, A-4  Financials|Balance Sheet, Administrator Report, and Partner Updates A-5 o H1 Caltrans letter o Privacy Policy o Carryforward  Upcoming Events|deadlines o Board Meetings: July 25 (Laila gone) and August 22

Discussion Items (20 minutes)  Strategy|Topic Discussion  Committee Reports & Recommendations B-1 o Strategic: Building a marketing team through disciplines o Governance: o Marketing & STP: B-2 . Rural Road Trip campaign results . History & Heritage Trail feedback

Action Items (each topic will allow for Board Discussion, followed by Public Comment) C-1  2018|2019 Officers  Thank you letter to CMT C-2, C-3, C-4  Contract renewal: Cheryl Rowe (support), Allison Palm (financials) and Katie Sturtevent (STP)  Scopes of work: Building a marketing team through disciplines C-5  Certified Folder Summer Distribution  LFA Board Applications C-6  Funding Applications o CTB: Managing Assistant 2-year renewal ($84,000) o LO|Baywood: Solve marketing contract ($20,000) o ABTA: TJA marketing contract ($141,80) and 2-year admin contract ($39,600)

Future Agenda Items  2018 | 2019 LFA Budgets  Updating the Bylaws

Closing Comments Adjournment

ADA Notice: To receive reasonable accommodation under the Americans with Disabilities Act during the meeting, please notify the local fund area administrator at least 48 hours in advance of the meeting.

San Luis Obispo County Tourism Business Improvement District Advisory Board (CBID)

Board Meeting Minutes

May 23, 2018

12:00 p.m.

Apple Farm ~ Harvest Room 2015 Monterey Street San Luis Obispo, CA 93401

DRAFT UNTIL APPROVED

SLO CBID Members Present: Board: Shirley Lyon, Mike Hanchett, Laila Kollmann, John King, Matt Masia, Lori Keller County Liaison: Nikki Schmidt; CAO Cheryl Cuming Absent: Bram Winter (excused) Guests:

Call to Order

At 12:09 p.m.

Public Comment

Mike Hanchett recapped the CalTrans meeting on 5/21. He said they will not agree to an early opening and are still confirming the final date for the soft opening. They shared that the temporary options are not a solution and not viable because of safety concerns. They are anticipating a Winter 2019 challenge at Paul’s slide. Mike also noted that rates are less than $100 at properties in both San Simeon and Cambria.

Shirley Lyon noted that the history museum is now reopened at the Vet’s Hall Annex near the pier.

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Administrative Items

Roll Call: Shirley Lyon, Mike Hanchett, Laila Kollmann, Lori Keller, John King and Matt Masia are present. Bram Winter is absent.

Consent Agenda: A motion was made by Shirley Lyon and seconded by Matt Masia to approve the April 25 minutes. With no further discussion, these minutes were approved by a voice vote of the Advisory Board.

Financials: CAO Cuming presented the reconciliation report and balance sheet.

Presentations: None

Action Items (moved up action items as John King needs to leave by 1pm)

Highway 1 CalTrans letter: Laila Kollmann shared a draft letter and CAO Cuming noted that stats will need to be provided; she will work with the County and attraction partners to confirm. Mike Hanchett said he feels that the letter echoes what they are supporting in San Simeon. Copies will be sent to Cunningham, Monning, Caballero and SLO County District 2 supervisor.

A motion was made by Shirley Lyon and seconded by Matt Masia to approve the CalTrans letter including the addition of the statistics discussed. Mike Hanchett said that there needs to be an emphasis on the messaging component and noted issues if they “sandbag” the timing, which will create rate and marketing timing issues. After discussion the motion was approved by a majority voice vote of the Advisory Board.

American Legion 4th of July: Laila Kollmann provided a draft letter for board review. Nikki Schmidt asked about the intent not to fund in the future and the board discussed the overall approach and tone.

A motion was made by Mike Hanchett and seconded by Lori Keller to approve the letter with changes as noted and subject to the chair’s final approval. The motion was approved by a voice vote of the Advisory Board.

Privacy Policy/Terms of Use: Laila Kollmann handed out the draft policy. Lori Keller suggested that CAO Cuming review with the County prior to CBID board approval. Nikki Schmidt will provide to County Council for review.

LFA Board Application: Laila Kollmann noted that the Edna Valley-Arroyo Grande Valley board did not have a quorum in order to approve the board application from Elise Carraway.

A motion was made by Lori Keller and seconded by John King to approve Elise Carraway. The motion was approved by a majority voice vote of the Advisory Board.

Local Fund and Matching Fund Applications

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Avila Beach Harvest on the Coast: A motion was made by John King and seconded by Shirley Lyon to approve $16,000 sponsorship. Lori Keller commented that the board should be careful about funding an 80-room night event so that we ensure that it does create incremental room nights. John King indicated he supports the effort and Lori expressed concern that funding the event at that this level as the rooms would typically be full on the weekend. Laila asked about ways to market Avila Beach once the event is over and how we can better understand if visitors plan to return. With no further discussion the motion was approved by a majority voice vote of the advisory board.

Oceano Nipomo marketing contract: A motion was made by Matt Masia and seconded by Mike Hanchett to approve $18,400 for the annual marketing contract with TJA. With no further discussion the motion was approved by a majority voice vote of the advisory board.

Oceano Nipomo Mid-State Fair Showcase of Cities: The board supports Laila Kollmann signing the proposed showcase display for a not to exceed of $2,000.

Cayucos July 4th Clean-up: Laila Kollmann discussed details with the board as she wanted input on the board’s interest in supporting this funding request for $2,500. CAO Cuming read the VAC minutes aloud and Mike Hanchett inquired as to who does the work. Shirley Lyon confirmed Negranti and Laila shared the areas that are cleaned. The board supports Laila Kollmann signing the clean-up application for a not to exceed of $2,500.

John King left the meeting at 1:02pm.

Administrative Items (resumed)

Administrator’s Report and Partner Update: CAO Cuming presented the year-end report and noted there was a 0% protest for 2017 and 2018 renewal. Nikki Schmidt commented that she did receive some phone calls.

CAO Cuming presented a recap of the SLO CAL Tourism Exchange. Nikki said that she liked the Resonance Consulting. Lori Keller noted ballot initiative of up to 10%. CAO Cuming noted the attendance for the Wine & Weed session.

Upcoming Events: Next board meetings will be June 20 (third Wednesday) and July 25.

Discussion Items

Committee Reports & Recommendations

Strategic: CAO Cuming presented an overview on building a marketing team through disciplines. Lori said that the evolution of the SLO CAL relationship could be driven by the reopening of Highway 1. Mike Hanchett mentioned that Dan Falat is a good resource, and that there may be an opportunity to partner with the Castle to market as Highway 1 re- opens.

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Marketing: CAO Cuming reviewed the recap from Vingage for the database project and confirming next steps. The Board continues to be supportive of this project and agrees with the suggested next steps. The Board asked CAO Cuming to draft a thank you letter to the Core Marketing Team for review at the June meeting.

Stewardship

CAO Cuming presented the STP History & Heritage Trail project recap and noted her interest in in pursuing this project based on the popularity of the Wildlife Viewing and Stewardship tips. The Board asked to provide history STAY locations as they are unsure if they should be included due to preference concerns. The board also asked for the STP Director to reach out to North Coast and South County historical societies to determine content they have available.

Closing Comments None

Future Agenda Items ● CMT Thank You letter ● Officers ● Scopes of work for contracted services ● Privacy policy

Adjournment The meeting was adjourned at 2:47 p.m.

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JAMES P ERB, CPA SAN LUIS OBISPO COUNTY AUDITOR- CONTROLLER- TREASURER - TAX COLLECTOR - PUBLIC ADMINISTRATOR

MONTHLY SLOCTBID RECONCILIATION FISCAL YEAR 2017-18 Month Ending: May 31, 2018 PREPARED BY : APPROVED BY : K Pauls J Edwards

DATE :June 05, 2018 DATE : June 05, 2018

SLOCTBID-Undistributed Account 3100500003-2601852 Balance : 1,625,308.47 Adj for May Activity Deposited in June 2018 7,336.20 Subtotal: 1,632,644.67

Prior FY Undistributed (1,584,479.93) Prior Periods Undistributed (107,785.43) Current Period Distributed 201,158.95

Adjusted SAP Balance 141,538.26

HdL TOT/BID System Summary Deposit Report Month Ending 5/31/18 141,538.26

$7,323.70 for May revenue revenue deposited in June. Difference $ - Corr DP 7-174645 -$936.99+ $338.87 JE 1-1862451; +$12.50 Reversal/Correction for TOT 0000413 on February 2, 2018 not deposited in SAP

Total: 0.00

HdL TOT/BID System Area Report Total BID 2% Admin Fee Dist to Vendor Dist to TC Interest Pd Undistributed Jul 2017 188,732.23 3,774.64 166,309.74 22,422.49 Aug 2017 246,605.24 4,932.10 239,148.46 3,774.64 3,682.14 Sep 2017 198,599.43 3,971.99 97,363.20 4,932.10 96,304.13 Oct 2017 206,628.07 4,132.56 145,291.69 3,971.99 57,364.39 Nov 2017 173,944.61 3,478.89 174,014.83 4,132.56 (4,202.78) Dec 2017 137,218.89 2,744.38 161,597.16 3,478.89 (27,857.16) Jan 2018 140,165.86 2,803.32 180,244.15 2,744.38 (42,822.67) Feb 2018 117,393.01 2,347.86 109,092.83 2,803.32 5,496.86 Mar 2018 118,200.12 2,364.00 121,055.58 2,347.86 (5,203.32) Apr 2018 144,468.03 2,889.36 139,502.68 2,364.00 2,601.35 May 2018 141,538.26 2,830.77 198,269.59 2,889.36 (59,620.69) Jun 2018 0.00 0.00

Totals 1,813,493.75 36,269.87 1,731,889.91 33,439.10 48,164.74

Diff SAP Bal less Undist $ (0.00)

L:\TAX\Reconciliations\Business License TOT BID Recon\Monthly Recon\SLOCTBID\2017-18\[Rec-BID May.xls]A Accrual Basis SLOCTBID Profit & Loss Budget vs. Actual - General Fund July 2017 through May 2018

Jul '17 - May 18 Budget $ Over Budget % of Budget Income BID Assessment Collection General Fund 868,076.55 912,335.00 -44,258.45 95.15% Total BID Assessment Collection 868,076.55 912,335.00 -44,258.45 95.15% Carryforward 275,335.56 275,335.56 0.00 100.0% Total Income 1,143,412.11 1,187,670.56 -44,258.45 96.27% Gross Profit 1,143,412.11 1,187,670.56 -44,258.45 96.27% Expense Administration Administration - Fin. Support 6,513.50 7,200.00 -686.50 90.47% Administrator - General Fund 52,785.23 78,300.00 -25,514.77 67.41% District Administration Fees 15,240.98 18,000.00 -2,759.02 84.67% Events 285.00 Meals 262.10 Mileage 3,334.80 Office Rent 3,571.16 Supplies 1,820.34 Telecommunications 1,579.92 Travel 1,445.40 Total Administration 86,838.43 103,500.00 -16,661.57 83.9% Marketing/Advertising Collateral / Brochure 62,467.11 63,300.00 -832.89 98.68% Creative Development 27,034.59 74,000.00 -46,965.41 36.53% Media RRT Campaign 70,555.73 70,000.00 555.73 100.79% CDSM Campaign 13,300.00 15,000.00 -1,700.00 88.67% Co-op 0.00 40,000.00 -40,000.00 0.0% Ordinance Renewal 0.00 1,200.00 -1,200.00 0.0% Shoulder Season 83,029.54 155,000.00 -71,970.46 53.57% Total Media 166,885.27 281,200.00 -114,314.73 59.35% Total Marketing/Advertising 256,386.97 418,500.00 -162,113.03 61.26% Memberships/Sponsorships Memberships Chamber 270.00 Total Memberships 270.00 Sponsorships / Events Event Focus/Matching Funds 5,000.00 VSLOC/VisitCA co-op 40,780.00 72,000.00 -31,220.00 56.64% Total Sponsorships / Events 45,780.00 72,000.00 -26,220.00 63.58% Total Memberships/Sponsorships 46,050.00 72,000.00 -25,950.00 63.96% Project Management Project Management 63,781.25 101,125.00 -37,343.75 63.07% Total Project Management 63,781.25 101,125.00 -37,343.75 63.07% Promotions 11,000.00 24,000.00 -13,000.00 45.83% Public Relations Group FAM Trip Expenses 3,000.00 Total Group FAM Trip 3,000.00 Individual FAM Trips 11,000.00 16,000.00 -5,000.00 68.75% Public Relations - Other 54,363.10 70,000.00 -15,636.90 77.66% Total Public Relations 68,363.10 86,000.00 -17,636.90 79.49% Research Strategic Plan 16,818.08 26,000.00 -9,181.92 64.69% Total Research 16,818.08 26,000.00 -9,181.92 64.69% Social Media Facebook, Blogging, etc. 45,875.00 72,000.00 -26,125.00 63.72% Monthly E-Newsletter 9,925.00 17,750.00 -7,825.00 55.92% Total Social Media 55,800.00 89,750.00 -33,950.00 62.17% Stewardship/Sustainability Kind Travel 9,000.00 9,000.00 0.00 100.0% CMT 6,917.56 12,000.00 -5,082.44 57.65% Management 23,738.59 25,000.00 -1,261.41 94.95% Miscellaneous 6,506.00 5,000.00 1,506.00 130.12% Total Stewardship/Sustainability 46,162.15 51,000.00 -4,837.85 90.51% Web Development Content Management 13,696.20 18,000.00 -4,303.80 76.09% Hosting & Maintenance 16,875.00 30,000.00 -13,125.00 56.25% SEO/Content/Links 14,285.32 28,000.00 -13,714.68 51.02% Total Web Development 44,856.52 76,000.00 -31,143.48 59.02%

Page 1 of 2 Accrual Basis SLOCTBID Profit & Loss Budget vs. Actual - General Fund July 2017 through May 2018

Jul '17 - May 18 Budget $ Over Budget % of Budget Encumbrances Getaway Giveaways 312.50 312.50 0.00 100.0% Total Encumbrances 312.50 312.50 0.00 100.0% Contingency Event Matching Funds 2,250.00 14,750.00 -12,500.00 15.25% Jamie Lewis NTE 174.75 7,500.00 -7,325.25 2.33% KindTraveler Getaway 0.00 3,000.00 -3,000.00 0.0% Strategic Marketing Plan 40,855.28 39,000.00 1,855.28 104.76% Trademark 0.00 1,250.00 -1,250.00 0.0% Vingage Audit 10,000.00 10,000.00 0.00 100.0% Vingage NTE 7,725.27 39,500.00 -31,774.73 19.56% VinVibe NTE 3,125.00 11,000.00 -7,875.00 28.41% Wildlife Tips Reprint 2,660.50 2,660.50 0.00 100.0% Contingency - Other 0.00 10,822.56 -10,822.56 0.0% Total Contingency 66,790.80 139,483.06 -72,692.26 47.89% Total Expense 763,159.80 1,187,670.56 -424,510.76 64.26% Net Income 380,252.31 0.00 380,252.31 100.0%

Excludes: Mental Marketing for May

Page 2 of 2 1:24 PM SLOCTBID

06/12/18 Balance Sheet

Accrual Basis As of May 31, 2018

Jul 31, 17 Aug 31, 17 Sep 30, 17 Oct 31, 17 Nov 30, 17 Dec 31, 17 Jan 31, 18 Feb 28, 18 Mar 31, 18 Apr 30, 18 May 31, 18

ASSETS Current Assets Checking/Savings CBID Checking Account 615,755.87 579,779.72 614,811.12 637,439.84 633,755.16 618,867.76 596,661.79 593,481.55 568,117.45 576,798.97 551,433.03 Local Fund Checking Accounts Avila Beach 103,171.74 121,525.23 129,040.67 132,319.32 136,495.78 140,597.70 143,987.22 145,769.76 152,811.35 159,361.92 141,876.26 Cambria 90,594.16 73,350.45 96,974.49 104,814.43 104,687.28 102,950.06 93,381.01 98,896.77 97,101.01 94,290.17 69,050.38 Cayucos 124,240.94 139,794.07 148,542.26 161,770.34 170,816.31 155,088.53 161,421.58 167,068.64 172,262.45 178,375.03 181,996.83 San Simeon 606,274.90 628,677.39 647,097.82 654,191.25 633,958.43 627,377.35 606,460.47 591,505.08 588,034.91 559,633.57 552,883.54 Los Osos/Morro Bay 17,256.07 19,374.29 21,384.25 23,395.68 22,798.33 22,543.67 18,335.71 16,926.88 15,844.01 15,586.81 15,570.86 Nipomo/Oceano 33,215.12 33,454.57 33,499.34 33,884.63 31,463.15 31,368.52 29,579.00 29,821.71 30,378.69 31,619.65 30,522.72 AG/SLO 17,961.81 16,155.51 17,876.59 18,775.44 19,670.97 19,918.73 18,687.73 17,522.38 17,020.19 14,715.30 12,984.28

Total Local Fund Checking Accounts 992,714.74 1,032,331.51 1,094,415.42 1,129,151.09 1,119,890.25 1,099,844.56 1,071,852.72 1,067,511.22 1,073,452.61 1,053,582.45 1,004,884.87

Checking -28,984.07 -28,299.42 -7,326.10 -6,879.66 -9,666.51 -7,487.92 -10,528.21 -5,714.85 -2,000.80 -31,914.71 -8,937.16

Total Checking/Savings 1,579,486.54 1,583,811.81 1,701,900.44 1,759,711.27 1,743,978.90 1,711,224.40 1,657,986.30 1,655,277.92 1,639,569.26 1,598,466.71 1,547,380.74

Accounts Receivable Accounts Receivable 27,370.61 26,685.96 5,712.64 5,266.20 8,053.05 5,874.46 8,914.75 4,101.39 387.34 30,301.25 7,323.70

Total Accounts Receivable 27,370.61 26,685.96 5,712.64 5,266.20 8,053.05 5,874.46 8,914.75 4,101.39 387.34 30,301.25 7,323.70

Total Current Assets 1,606,857.15 1,610,497.77 1,707,613.08 1,764,977.47 1,752,031.95 1,717,098.86 1,666,901.05 1,659,379.31 1,639,956.60 1,628,767.96 1,554,704.44

TOTAL ASSETS 1,606,857.15 1,610,497.77 1,707,613.08 1,764,977.47 1,752,031.95 1,717,098.86 1,666,901.05 1,659,379.31 1,639,956.60 1,628,767.96 1,554,704.44

LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable Accounts Payable 199,519.41 69,742.52 100,429.84 22,830.02 20,371.28 109,830.49 84,655.17 99,271.19 120,077.10 99,017.86 16,655.42

Total Accounts Payable 199,519.41 69,742.52 100,429.84 22,830.02 20,371.28 109,830.49 84,655.17 99,271.19 120,077.10 99,017.86 16,655.42

Total Current Liabilities 199,519.41 69,742.52 100,429.84 22,830.02 20,371.28 109,830.49 84,655.17 99,271.19 120,077.10 99,017.86 16,655.42

Total Liabilities 199,519.41 69,742.52 100,429.84 22,830.02 20,371.28 109,830.49 84,655.17 99,271.19 120,077.10 99,017.86 16,655.42

Equity CBID Unrestricted Net Assets 291,466.87 291,466.87 291,466.87 291,466.87 291,466.87 291,466.87 291,466.87 291,466.87 291,466.87 291,466.87 291,466.87 Unrestricted Net Assets - All 889,267.61 889,267.61 889,267.61 889,267.61 889,267.61 889,267.61 889,267.61 889,267.61 889,267.61 889,267.61 889,267.61 Net Income 226,603.26 360,020.77 426,448.76 561,412.97 550,926.19 426,533.89 401,511.40 379,373.64 339,145.02 349,015.62 357,314.54

Total Equity 1,407,337.74 1,540,755.25 1,607,183.24 1,742,147.45 1,731,660.67 1,607,268.37 1,582,245.88 1,560,108.12 1,519,879.50 1,529,750.10 1,538,049.02

TOTAL LIABILITIES & EQUITY 1,606,857.15 1,610,497.77 1,707,613.08 1,764,977.47 1,752,031.95 1,717,098.86 1,666,901.05 1,659,379.31 1,639,956.60 1,628,767.96 1,554,704.44

Page 1 Local Fund Summary – June 2018 Prior Month Website & Social Media Activity

Website Traffic Social Media & E-blast Destination Pages

Sessions: 10,751 (347/day) E-mail: 101,190 | +20.7% Destination/Lodging Page Views: Unique visitors/Users: 8,758 Open rate: 14% RP: 1,019/55 SS: 93/30 Y/Y: -50.6% sessions | -48.9% UV Facebook: 90,023 Impressions: 993,997 Cam: 57/28 Cay: 72/18 Video Views: 32,500 LO: 145/32 AB: 92/44 Other Stats Instagram: 15,810 | +1.9% Nip: 214/15 Oceano: 170/9 EV: 3,171/197 AGV: 1,889/152 Average session duration up 34% Y/Y Engagements: 4,947 Bounce rate down 25.3% Y/Y YouTube Views: 1,227 Facebook is top referral site Monthly Minutes: 1,664 TOT/Assessment TOT Monthly Activity by Area Local Fund Area (LFA) news & info February 2017 /2018 2018 LFA Approved Applications April 18 Diff Y/Y Avila Beach: Avila $142,048 +$48,245 +51.4% • $16,000 SLO Wine Harvest on the Coast sponsorship Edna/AG $10,557 +$1,598 +17.8% Cambria $228,093 +$21,798 +10.6% Cayucos: Cayucos $52,506 -$674 -1.3% • $2,500 July 4th beach clean-up Los Osos $18,347 +$2,745 +17.6% Oceano/ Nipomo: Oc/Ni $17,546 +$10,255 +140.6% SS/RP $83,054 +$32,043 +62.8% • $18,400 annual marketing contract CBID $552,150 +$116,011 +26.6%

CBID Presentations & Info Tools & Promotions May: 2017 Year End Report 2017 Lodging Count for CBID: 1,109 lodging businesses including: We encourage your attendance to CBID Board 65 hotels/motels meetings on 4th Wednesday (except Nov & Dec) 33 B&B starting at 12pm at the Apple Farm: 969 Vacation Rentals June 20 (3rd Wednesday) 42 home stays H1DR attraction profile on TripAdvisor recently was th July 25 (4 Wednesday) awarded a Certificate of Excellence based on Highway 1 Closure info: www.SLOCAL.com/highway-one consistently great reviews. www.VisitCalifornia.com/highway1 CBID Key Milestones/Partner Info Highway 1 Discovery U The CBID successfully renewed the Tourism district and for the first time since our inception in 2009, we • EU Policy & GDPR had O protests. Thank you to all of our volunteer • Instagram Story Highlights board members for all of the time and passion that you continue to dedicate to this effort.

We are here to help: email [email protected] Member Portal: www.Highway1DiscoveryRoute.com/member/

Film SLO CAL Semi-Annual Permitting Partners Meeting Tuesday, June 5, 2018 at 1:00pm Tolosa Winery, San Luis Obispo

I. Call to Order II. Introductions a. In attendance: Jordan Carson, Visit SLO CAL; Kylee Corliss, Visit SLO CAL; Cheryl Cuming, Highway 1 Discovery Route; Danna Stroud, Travel Paso Robles; Annie Bowsky, Travel Paso Robles; Devin Hyfield, City of San Luis Obispo; Edward Gallardo, City of Morro Bay; Kirk Carmichael, City of Morro Bay; Jennifer Little, City of Morro Bay, Kurry Wannagat, County of San Luis Obispo; Jeffrey Lambert, County of San Luis Obispo; Terrie Banish, City of Atascadero; Phil Dunsmore, City of Atascadero; Rob Colligan, CA State Parks; Jocelyn Brennan, Arroyo Grande Chamber of Commerce; Bryan Parker, Cal Trans; Elsa Perez, City of Pismo Beach.

III. Film SLO CAL Update a. Economic Impact for 2017 Review i. K. Corliss reviewed the economic impact data for 2017. Highlights included 262 filming days in 2017, 145 productions inquiries, 120 productions, $3.1M direct spend. More than 1200 room nights booked. ii. The group discussed the importance of having accurate economic impact numbers, and in a few years looking at placing more emphasis on economic impact formulas.

b. Film SLO CAL Website i. SLOCAL.com was launched in early 2018, along with new pages for the Film Commission. Please review all Film Commission pages and touch base with K. Corliss if you feel additional content could be useful to the site. c. Upcoming Projects and Initiatives for Film SLO CAL i. Film SLO CAL is finalizing a film commission 60 second video, that they would like to encourage all partners to share on their website filming pages. ii. K. Corliss also reviewed outreach projects including upcoming tradeshows, hosting location managers and producers, as well as next year’s in-kind sponsorship with the SLO International Film Festival. iii. Pismo Beach was also highlighted as the cover image for Locations Magazine 2018. d. Location Library i. Film SLO CAL is updating their location library, and requests photos in the categories of unique buildings, beautiful roads, scenic views, historical buildings and downtown city photos. Review and access the library from FilmSLOCAL.com and click on the Production Resources page. IV. Permitting a. The group discussed charging a fee for last minute or fast turnaround permit applications. The county is coming up with a fee schedule and will send to the group when they finalize. V. Tracking for 2018 a. Tracking info for Jan-May 2018 information is due to Film SLO CAL by June 15. VI. Next Meeting Topic? a. Please email ideas and topics to [email protected] VII. Questions and Comments a. The group discussed other opportunities for filming, like the opening of Highway 1 and the 100th anniversary of Hearst Castle. Cities and destinations are encouraged to reach out to the Film Commission with ideas for other anniversaries or special events that could potentially garner filming opportunities from National Geographic, Discovery Channel, etc. b. K. Corliss to send to fee schedule again, and include info on if the permit handles one day or week.

Next Meeting: November 2018, date TBD

June 15, 2018 Board of Directors Mr. Timothy Gubbins, CEA Director Caltrans District 5 Mike Hanchett Department of Transportation 50 Higuera Street Laila Fiege-Kollmann San Luis Obispo, California 93401-5413

John King Dear Mr. Gubbins,

Shirley Lyon SUBJECT: Impact of Highway 1 closure

Matt Masia The Unincorporated County Tourism Business Improvement District (CBID) Advisory Board continues to be concerned about the impact the Highway 1 closure has on our coastal communities of Northern San Luis Obispo Lori Keller County, including Ragged Point, San Simeon, Cambria and Cayucos with 718 lodging properties that represent over 73% of the tax and assessment contribution within our tourism district. Bram Winter In recent months we have seen a decline up to 30% in Transient Occupancy Tax/bed tax that is directly related to the Highway 1 closure. This impact is not only seen within our CBID lodging constituents; it affects many of our other local businesses that benefit from tourism: Cheryl Cuming Chief Administrative Hearst Castle is down 15.5% from 2017 to 2018, and down nearly 20% when we compare 2015 to 2017 Officer Elephant Seal Rookery is down 23.4% in the first 4 months of 2018, and is down 33% in the cumulative running 12 months

Coastal Discovery Center is down 21% from 2016 to 2017 Nikki Schmidt County Liaison We were excited with this week’s news confirming a July target date, and we ask that you continue to focus on expediting the opening of Highway 1. We are meeting with several stakeholders as we plan to deploy marketing and publicity efforts with VisitCA, Visit SLO CAL, Central Coast Tourism Council, CBID and our 4 coastal local fund areas.

Thank you to the Caltrans team and contractors who continue to work diligently to reopen Highway 1 after the longest closure in its history. We stand at the ready to help as needed.

Sincerely,

Laila Fiege-Kollmann, Advisory Board Chair Unincorporated San Luis Obispo County Tourism Business Improvement District

cc: Senator Bill Monning Assemblymember Jordan Cummingham Assemblymember Anna Caballero District Supervisor Bruce Gibson Mike Hanchett, board chair, San Simeon | Ragged Point Tourism Alliance Jim Bahringer, board chair, Cambria Tourism Alliance Toni Legras and Carol Kramer, board co-chairs, Visitor Alliance of Cayucos Chuck Davison, CEO, Visit SLO CAL

San Luis Obispo County Tourism Business Improvement District P.O. Box 1875 | San Luis Obispo, CA 93406 Phone (805) 547.CBID (2243) | Fax (805) 547.2248| [email protected] | Highway1DiscoveryRoute.com

Unincorporated San Luis Obispo County Tourism Business Improvement District Advisory Board (CBID) Building a marketing Team through Disciplines

Facts and Observations: CBID did not commit to Spring campaign ($80,000 savings) CBID did commit to retargeting campaign with SLO CAL ($20,000 investment) CBID did continue to run the Rural Road Trip campaigns by region ($10,000/month)

Sessions fell by 17% (12,790) for March and April, yet session duration increased, while PVs to the destination pages grew. Total estimated Click Per Activity for SLO CAL retargeting is 10,503 (investment of just under $35,000 with ½ matched from SLO CAL), with 3,104 clicking to H1DR Bucket List landing page (or 29.5%) from the digital ads and 5,845 pageviews with time on site at 3:44.

Strategic Marketing overview: $755,500 Evolved marketing with LFAs (15% of budget) $127,500 This area would focus on CAO’s time with LFA and LFA marketing partners to align strategies and educate  Develop process and tools for alignment and education (Coraggio Group and Harry/Travel Oregon)  Consider how CBID can become more directly involved with VR voice: County VR Task Force

Owned media investment (35% of budget) $203,000 CAO to lead team of contractors with a discipline focus in specific areas:  Leverage CBID Database: Brad (Vingage)  Social Strategies: Kaci (TJA)  Align Web Strategy: CBID and SLO CAL collaboration progress would help define which is needed: o Strategy A: Jeff (VinVibe) and Strategy B: SimpleView and SLO CAL

Increased ‘intent to visit’ (50% of budget) $425,000 CAO direct connection with SLO CAL and to lead team of contractors:  Partner with SLO CAL: Brooke as SLO CAL liaison  Pursue other partners: Brad (Vingage) focused on link-building strategy and shared content  Content development: Jaime Lewis curating content about Highway 1  Drive intent: o Increase H1 awareness through digital investment: SLO CAL retargeting; Brad (Vingage) . Level 1: Retargeting through SLO CAL . Level 2: Drive interest to LFAs . Level 3: Co-op with LFAs to fund digital buy to drive interest towards lodging leads o Evolve Rural Road Trip campaigns: Kaci (TJA) and Brad (Vingage) o PR/Earned media strategies: Hilary Townsend?? o Research: SMG/Carl Ribaudo

Challenges: Support looks different to each LFA – how to effectively manage this across the board? Progress with SLO CAL - SLO CAL shifts away from Goodway to another digital firm and shifts in personal Management of a group of contractors versus 1 agency contact Absence of daily marketing account management personal Creative resource PR/earned media partner Media support outside of digital buy (print, other) Next steps in development of a Strategic Marketing Plan – how and who?

Next Steps: Provide scope for each contractor (June CBID board meeting) Launch database segmentation program in June Short-term investment (June – Sept) in paid search to drive Highway 1 as an attraction Focus on Highway 1 content build and plan for reopening Draft Service Level Agreement with SLO CAL

Monthly Destination Promo: Rural Road Trips Starting in September 2017, the H1DR will invest $12,000/month and feature each destination supported by several content assets. These assets are available for your use – just email [email protected].

Featured Regions and Results: September: San Simeon & Ragged Point Video Views: 19,359; FB Clicks & Impressions: 3,026 & 307,041; PVs: 4,963; Emails: 3,629 March: Avila Beach & Valley October: Cambria Video Views: 124,765 FB Clicks & Impressions: Video Views: 29,296; FB Clicks & Impressions: 8,051 17,341 & 578,704; PVs: 9,619 Emails: 6,445 & 412,142; PVs: 8,642; Emails: 4,595 April: Oceano & Nipomo November: Cayucos Video Views: 26,723 FB Clicks & Impressions: Video Views: 84,400; FB Clicks & Impressions: 11,685 & 719,537; PVs: 5,951 Emails: 5,975 10,474 & 490,260; PVs: 11,103; Emails: 5,598 May: Edna Valley & Arroyo Grande Valley February: Los Osos & Baywood Park Video Views: 35,876 FB Clicks & Impressions: Video Views: 32,516 FB Clicks & Impressions: 16,893 & 440,863; PVs: 5,408 Emails: 3,097 13,012 & 648,323; PVs: 10,956; Emails: 7,353

 Bucket List landing page: http://highway1discoveryroute.com/highway-1-bucket-list/  Videos H1DR Overall: https://youtu.be/oFzwfjDQV_Q San Simeon: https://youtu.be/JYDHzwmvkg0 Cambria: https://youtu.be/51sCDkTdpCI Cayucos: https://www.youtube.com/watch?v=MLMho1Jydsk LOPB: https://www.youtube.com/watch?v=40HpqAA9fbM Avila: https://www.youtube.com/watch?v=s8tSi1uYTgQ Oceano/Nipomo: https://www.youtube.com/watch?v=1KfJXv4oc48 Edna Valley & Arroyo Grande Valley: https://www.youtube.com/watch?v=vRSAvJ-n_D8 *native video files available here: https://www.dropbox.com/sh/qowtp6o1imxonhx/AACzxmHxamkoxAFtzSWU3ZI4a?dl=0

 Press releases San Simeon: http://highway1discoveryroute.com/wp-content/uploads/2017/08/San-Simeon-and-Ragged-Point-Open.pdf Cambria: http://highway1discoveryroute.com/wp-content/uploads/2017/09/Cambria-Bucket-List-.pdf Cayucos: http://highway1discoveryroute.com/wp-content/uploads/2017/10/Cayucos-Bucket-List-0102517.pdf LOBP: https://www.dropbox.com/s/4it5kat8ily4hhx/Los%20Osos%20and%20Baywood%20Park%20Bucket%20List_011818.docx?dl=0 Avila: https://www.dropbox.com/s/ynamc9hh88b1wys/Avila%20Beach%20021318_final%20draft.docx?dl=0

Oceano/Nipomo: http://highway1discoveryroute.com/wp-content/uploads/2018/03/Oceano-and-Nipomo-Bucket-List-1.pdf

Edna Valley & Arroyo Grande Valley: http://highway1discoveryroute.com/wp-content/uploads/2018/04/SLO-Wine-Lodging-Bucket-List.pdf  Blogs San Simeon: http://highway1discoveryroute.com/open-san-simeon-ragged-point Cambria: http://highway1discoveryroute.com/cambria-spain-europe-southamerica/ Cayucos: http://highway1discoveryroute.com/cayucos-bucket-list/ LOBP: http://highway1discoveryroute.com/los-osos-baywood-bucket-list/ Avila: http://highway1discoveryroute.com/avila-beach-bucket-list/ Oceano/Nipomo: http://highway1discoveryroute.com/oceano-and-nipomo-bucket/ Edna Valley & Arroyo Grande Valley: http://highway1discoveryroute.com/slo-wine-bucket-list/  RoadTrippers: Website 2.5M UMV | Social 2.5M reach | email 550,000 Collections Page: https://roadtrippers.com/collections/78 Overall H1DR: https://roadtrippers.com/trips/19190237 Blog: http://highway1discoveryroute.com/cruising-highway-1/ San Simeon: https://roadtrippers.com/trips/19191185 Blog: http://highway1discoveryroute.com/san-simeon-the-mightiest-mile-in-california/ Ragged Point: https://roadtrippers.com/trips/19191006 Blog: http://highway1discoveryroute.com/rustic-adventure/ Cambria: https://roadtrippers.com/trips/19264408 Blog: http://highway1discoveryroute.com/cambria-where-the-pines-meet-the-sea/ Cayucos: https://roadtrippers.com/trips/19264763 Blog: http://highway1discoveryroute.com/cayucos-quintessential-beach-town/ Los Osos Baywood: https://roadtrippers.com/trips/19265871 Blog: http://highway1discoveryroute.com/los-osos-baywood-bucket-list-2/ Avila Beach: https://roadtrippers.com/trips/19271598 Blog: http://highway1discoveryroute.com/avila-beach-bucket-list-2/ Oceano: https://roadtrippers.com/trips/19272737 Blog: http://highway1discoveryroute.com/oceano-roadtrippers/ Nipomo: https://roadtrippers.com/trips/19275095 Blog: http://highway1discoveryroute.com/nipomo-roadtrippers/ Edna Valley: https://roadtrippers.com/trips/19280010 Blog: http://highway1discoveryroute.com/edna-valley-tuscany/ Arroyo Grande Valley: https://roadtrippers.com/trips/19280566 Blog: http://highway1discoveryroute.com/arroyo-grande-adventures/

 Other assets generated for month-long promo: o Social Media including Facebook | Instagram | YouTube o Bucket list E-blast with embedded video o $2,000 destination-specific getaway package

SLOCTBID ADVISORY BOARD and ADMINISTATIVE CONTACTS 2018-19 Mike Hanchett, VP Finance & Administration, Owner Appointed June 2, 2009 Cavalier Inn, Inc. 2 year term 9415 Hearst Drive Re-appointed July 12, 2011 San Simeon, CA 93452 Re-appointed September 22, 2015 (805) 927-4441 4 year term to September 2019 [email protected]

John King, Owner Appointed June 2, 2009 King Ventures (Sycamore Mineral Springs & Avila Hot Springs) 2 year term 285 Bridge Street Re-appointed July 12, 2011 San Luis Obispo, CA 93401 Re-appointed September 22, 2015 (805) 544-4444 4 year term to September 2019 [email protected]

Laila Fiege-Kollmann, Trustee Appointed June 2, 2009 Shoreline Inn, Inc. 2 year term P.O. Box 376 (mailing) Re-appointed July 12, 2011 1 North Ocean Avenue Re-appointed September 22, 2015 Cayucos, CA 93430 4 year term to September 2019 (805) 995-3681 [email protected]

Lori Keller Noreen Martin, Owner – resigned September 2012 Martin Resorts, Inc. John Fairweather – resigned P.O. Box 12060 Appointed June 2, 2009 1201 Palm Street 4 year term San Luis Obispo, CA 93406 Appointed October 16, 2012 to serve out Noreen’s term (805) 545-7900, ext. 102 Re-appointed May 14 2013 [email protected] 4 year term to May 2017 4 year term to May 2021

Shirley Lyon, Owner Appointed June 2, 2009 SeeLyon Beach Rentals 4 year term 48 South Ocean Avenue Re-appointed May 14 2013 Cayucos, CA 93430 4 year term to May 2017 (805) 995-3505 4 year term to May 2021 [email protected]

Bram Winter, Cambria Pines Lodge Marjorie Ott, Owner (resigned 2015) (805) 924-3351 Appointed June 2, 2009 Cell: (805) 909-0911 4 year term [email protected] Re-appointed May 14 2013 4 year term to May 2017 4 year term to May 2021 Matt Masia, Owner Appointed June 2, 2009 Sand Pebbles Inn, Blue Dolphin Inn, Moonstone Cottages 4 year term (Cambria Locations) Re-appointed May 14 2013 1215 Ysabel Avenue 4 year term to May 2017 Paso Robles, CA 93446 4 year term to May 2021 (805) 238-2770 [email protected]

Cheryl Cuming, Chief Administrative Officer Contracted through December 31, 2019 P.O. Box 1875 San Luis Obispo, CA 93406 (805) 547 – CBID (2243) or 471 – 0182 cell (805) 547 – 2238 (fax) [email protected] Nikki Schmidt, County Liaison 1055 Monterey Street, D430 San Luis Obispo, CA 93408 (805) 781-5496 (805) 781-5023 (fax) [email protected]

San Luis Obispo County Business Improvement District (CBID)

Scope of Work for Executive Assistant EXHIBIT A

The overall role of the contracted Executive Assistant will be to work in conjunction with the CBID CAO to implement support services. This will be a contract for specialized services to be performed by a professional Executive Assistant. The estimated commitment is 45 hours per month compensated at a rate of $27.00 per hour. Total costs of services shall not exceed $15,000 per year for the term of July 1, 2018 to June 30, 2020.

Scope of Work

● Maintain constituent master list, including all updates on current properties within the CBID (updated annually) and contact information (updated as needed).

● Assist CAO with researching and responding to consumer and constituent inquiries.

● Manage photo resizing needs to provide required photos to H1DR, VSLOC, Flickr and others, as well as maintaining the photo library.

● Assist CAO with the gathering of information to complete the monthly Stat Summary Report and compilation of the monthly board packet.

● Assist CAO with the preparation of the monthly CBID board meeting packet.

● Prepare seasonal event content for CDSC constituent eblasts.

● Proof print materials and generate forms as directed by the CAO.

Website Content Management Research, upload, review and release H1DR.com content, including: Events submitted via email and sourced independently Update Featured Events including creation of blogs Rollover of annual Events with updating as needed Review and release content submitted for EAT and PLAY

Maintain and upload Members site content, including: Current press/articles Current releases Current CBID agenda and minutes, reports and board packets Local area Agenda and Minutes Local Area rosters New tools instructions sheets and resources

San Luis Obispo County Business Improvement District (CBID)

Scope of Work for Financial Bookkeeper

The overall role of the contracted Financial Bookkeeper will be to work in conjunction with the CBID CAO to implement and review a financial audit system to adhere to our financial transparency requirements. The estimated commitment is 10 hours per month.

Scope of Work

 Provide monthly financial support  Develop and maintain budget reconciliation and expense tracking spreadsheets for both the CBID and local area funds  Utilize monthly deposit reports and monthly disbursement reports to complete accurate financials by the 3rd Tuesday of each month, upon receiving these reports from the County on the 2nd Thursday of each month

Payment

For all services and incidental costs required hereunder, the Contractor shall be compensated at the rate of $90.00 per hour with the total number of hours worked per month not to exceed 10 hours. The total cost of the services to be provided shall not exceed $10,800 during the term of the agreement.

Term of Agreement

The term of this agreement shall be from July 1, 2018 to June 30, 2020. The term may be extended by mutual written agreement of the parties herein.

Stewardship Travel Scope of Work Plan for 2018-2019

Purpose of Work Plan To maintain the current level of the Stewardship Traveler Program as a marketing strategy while continuing to leverage the 5 years of development investment with the Stewardship Travel brand for partners to use for marketing and promotion. Continue to assess and expand on any activities that continue to attract attention to the HWY1 Discovery Route website to maximize “heads in beds” results for CBID - the San Luis Obispo County Tourism Business Improvement District.

Contractor Description: Director (Katie Sturtevant) will lead and coordinate the program and will subcontract to development/training consultant (Di Strachan) on promotion and concept evolution, key messaging, writing, editing, community outreach training/education, and special projects like the Coastal Discovery & Stewardship Traveler Celebration, Kind Traveler, and The Stewardship Traveler History & Heritage Trail Map project development.

Director & Subcontractor Contract Dates July 1, 2018 –June 30, 2019

Director/Program Management Fee: $25,000 (12 months - July 1, 2018 to June 30, 2019)

Key Functions and Tasks of the Stewardship Traveler Program Overall the position provides pro-active coordination of efforts and responsive support to program partners to achieve CBID’s STP Strategic Goals:

1. Maintain the ongoing stability of STP activities and assets 2. Manage and support our strategic marketing partners effectively 3. Continue to maintain strong STP marketing & PR efforts 4. Continue to deepen and integrate STP in regions 5. Create more in-County awareness, education, and promotion around STP

Key Functions and Tasks of the Stewardship Traveler Program Director

Position Summary (Minimum Commitment): . Attend 2 CBID Board Meetings a year . Attend 2 CBID Marketing Committee meeting a year (STP Planning & Development) . Attend all regional fund board meetings 2 times a year (dates that are most effective for planning and information exchange tbd by Director & CAO) . All STP attraction dates and programs being marketed are kept up to date and accurate for year round program and Coastal Discovery and Stewardship promotion (Jan/Feb.) . Responsive and field all STP questions from STP Ambassadors, CBID Core Marketing Group, partners, and constituents while maintaining a lean budget approach. . Write short STP activity update for CBID Annual Report . Coordinate tasks and efforts for special STP projects and assistance with contractors, ie. Subcontractor Di Strachan and Cheryl Rowe Key Tasks: o Work closely with CBID’s Administrative Director CAO, Cheryl Cuming, and CBID Board Marketing Committee to update the STP priorities, provide pro-active ideas and STP strategy implementation. Attends one or two marketing committee meetings a year.

o Guide the effort to assess and update all existing STP attractions, tours, and events for each year. Work with administrative contractor, Cheryl Rowe to check on accuracy of schedules, etc. Begin in September/October (and year round) to prep for Coastal Discovery and Stewardship campaign (Jan- Feb).

o Work with regional STP Ambassadors, and their region’s marketing agencies when needed – provide program updates, education, assistance, and guidance.

o Kind Traveler sponsorship- work closely with Cheryl Cuming providing ideas and brainstorming on ways to intergrade Stewardship Traveler brand

o Reconnect with STP activity/attraction partners and constituents as needed to deepen, build and maintain relationships, inspire fresh ideas, and maintain the program offerings. (28 non-profit organizations and 8 businesses to date provide visitor STP attractions.)

o Continue to be responsive to requests and add to the program new attractions/events (with CAO sign off) that are newsworthy and content rich for use in all marketing tactics. (Media/PR, Ads, online social media, etc.) Uses existing STP Activity worksheets for all new activities. Coordinator uses work with partners as STP education and training opportunities and helps to make start-up of new STP attractions a success: this includes designing program elements, connecting with other co- partners to strengthen attraction, etc.

o Provide STP leadership for high profile realms of community relations when requested, i.e. County Coastal Discovery and Stewardship Month Proclamation updates on content, presentations to SLO Board of Supervisors, Resolutions for Parks, Marine Protected Areas Collaboration Group presentation, etc.

o Coordinate and/or provide and prepare STP marketing content on request. i.e. update online STP info., update Brochure/map, Family Stewardship attractions, Wildlife Viewing and Stewardship Tips, The Hwy 1 Discovery Route’s Stewardship Traveler History & Heritage Trail Map, etc.

o Coordinate and/or provide SLO County public educational meetings if needed/desired for CBID’s program sustainability. i.e. Cambria public meeting, regional trainings.

o Tasks with Core Marketing Team include; . Serve as the lead STP spokesperson and identify most effective interview contacts for media and CBID marketing partners (see regional STP media contact sheet) . Host media contacts for specific tours/attractions as needed . Provide Stewardship Travel content editing

o Regional Fund Boards . Show up and provide STP updates, ideas, inspiration for individual fund boards twice a year

o Be pro-active when possible in leveraging our existing STP promotion with our partners for increased promotional exposure by:

 Working closely with each interested partner that has a media list and successful online marketing and social media campaigns to highlight the Hwy 1 Discovery Route’s Stewardship Travel Program throughout each region – for example: Marine Protected Areas collaboration, Monterey Bay National Marine Sanctuary, Coastal Commission, Association of Central Coast State Parks, California State Parks, etc. when possible.

o Assist in efforts when requested for Award applications.

o Director will sub contract with STP development and training consultant, Di Strachan, as needed to help fulfill program goals in 2018-2019 and beyond.

Key Functions and Tasks of STP Special Projects & Support Sub Contractor (Di Strachan)

Key Task Options: July 1, 2018 & Beyond . Developing and deepening training, education, and special promotional presentations on CBID’s Stewardship Travel for all and any audience. Includes media, partners, regional communities, etc. . Stewardship Travel writing and editing . STP special project/program development (may include planning and development, content creation, campaign facilitation and training, i.e. Guest Services Training Program & Packet, Wildlife Viewing and Stewardship Tips expansion campaign, coordinate planning and create content for the Stewardship Traveler Heritage Trail Map along Hwy 1 Discovery Route online and offline material. . Itinerary for media and visitors’ development and support

Key Functions CBID Administrator Role CAO (relative to STP): Cheryl Cuming  Provide ST program oversight and provides integration ideas for Stewardship Travel Program Director.  Focuses priority setting for ST Program, including Coastal Discovery and Stewardship Celebration, with CBID Marketing Committee, and CMT with the STP Director input.  Is lead on working with marketing firms/contractors. Makes timely recommendations and requests of STP Director to be used for CBID marketing needs.  Keeps Director informed of marketing committee and CBID board needs, desires, feedback and concerns so that needs can best be met for the success of program. CORPORATE OFFICE: 1120 Joshua Way, Vista, CA 92081 • (760) 727-5100 fax (760) 727-1583 (800) 799-7373 www.certifiedfolder.com

DISTRIBUTION SERVICE AGREEMENT SALESPERSON: 021100 - Victoria Tackett FEDERAL TAX ID: 95-6000939 REF: 17-0103736 RENEWAL ADVERTISER ID: 126519 PO NUMBER: DATE: 06/13/2018 SHIP TO: BILL TO: CONTRACT: 18-0109362 REV: 00001 ADVERTISER: County BID - San Luis Obispo ADVERTISER: County of San Luis Obispo START DATE: 07/01/2018 CONTACT: Ms, Nikki Schmidt, Administrative Office CONTACT: Nikki L. Schmidt END DATE: 09/30/2018 EMAIL: [email protected] WEB SITE: NAME OF BROCHURE / PUBLICATION: ADDRESS1: 1055 Monterey Street, NEW ADDRESS: ADDRESS1: 1055 Monterey NEW ADDRESS: Highway One Discovery Route ADDRESS2: Suite D430 ADDRESS2: St., D430 X INVENTORY ID NUMBER: 008397 CITY: San Luis Obispo CITY: San Luis Obispo We will distribute the above named item in the area or STATE: STATE: CA ZIP: 93408 CA ZIP: 93408 areas set forth below. Display shall be on a single pocket basis. Minimum distribution period is 3 consecutive PHONE: (805) 781-5496 FAX: PHONE: (805) 781-5496 FAX: (805) 781-5023 months.

CODE DISTRIBUTION PROGRAM AREA #SITES START DATE END DATE MONTHLY FEE #MONTHS GROSS FEE NONPROF OVER2M CWCBUY5 NET FEE 1-VM-1-SC/SLO San Luis Obispo County Area 208 07/01/18 09/30/18 363.60 3 1,090.80 -54.54 -155.44 0.00 880.82 1-VM-2-SC/BH Santa Barbara/Ventura (Super Cities) 150 07/01/18 09/30/18 300.70 3 902.10 -45.11 -128.55 0.00 728.45 1-VM-2-NC/MC Monterey Bay Area (Super Cities) 203 07/01/18 09/30/18 380.80 3 1,142.40 -57.12 -162.79 0.00 922.49 1-VM-2-NC/SC San Jose/Santa Clara (Super Cities) 200 07/01/18 09/30/18 500.00 3 1,500.00 -75.00 -213.75 0.00 1,211.25 3-BR-11-CWC01 CA Welcome Center San Francisco 1 07/01/18 09/30/18 25.00 3 75.00 -3.75 0.00 -17.81 53.44 3-BR-11-CWC08 CA Welcome Center Merced 1 07/01/18 09/30/18 25.00 3 75.00 -3.75 0.00 -17.81 53.44 3-BR-11-CWC23 CA Welcome Center Salinas 1 07/01/18 09/30/18 25.00 3 75.00 -3.75 0.00 -17.81 53.44 3-BR-11-CWC13 CA Welcome Center Pismo Beach 1 07/01/18 09/30/18 25.00 3 75.00 -3.75 0.00 -17.81 53.44 3-BR-11-CWC14 CA Welcome Center Oxnard 1 07/01/18 09/30/18 25.00 3 75.00 -3.75 0.00 -17.81 53.44 3-BR-11-CWC05 CA Welcome Center Santa Rosa 1 07/01/18 09/30/18 25.00 3 75.00 -3.75 0.00 -17.81 53.44 1-VM-2-SC/LAX LA Airport/Long Beach Area (Super Cities) 201 07/01/18 09/30/18 441.90 3 1,325.70 -66.29 -188.91 0.00 1,070.50 1-VM-2-SC/LA Los Angeles Area (Super Cities) 204 07/01/18 09/30/18 478.20 3 1,434.60 -71.73 -204.43 0.00 1,158.44 1-VM-2-SC/SFV San Fernando Valley (Super Cities) 106 07/01/18 09/30/18 206.10 3 618.30 -30.92 -88.11 0.00 499.28 1-VM-2-NC/SF San Francisco (Super Cities) 231 07/01/18 09/30/18 487.35 3 1,462.05 -73.10 -208.34 0.00 1,180.61 1-VM-1-NC/WI Marin/Sonoma Counties 95 07/01/18 09/30/18 214.25 3 642.75 -32.14 -91.59 0.00 519.02 1-VM-1-NC/NV Napa Valley 64 07/01/18 09/30/18 134.80 3 404.40 -20.22 -57.63 0.00 326.55

Print Date: June 13, 2018 at 9:16 AM All fees billed 30 days in advance of service Page: 1 of 2 CF070DIS rev. 10/29/16 CORPORATE OFFICE: 1120 Joshua Way, Vista, CA 92081 • (760) 727-5100 fax (760) 727-1583 (800) 799-7373 www.certifiedfolder.com

CODE DISTRIBUTION PROGRAM AREA #SITES START DATE END DATE MONTHLY FEE #MONTHS GROSS FEE NONPROF OVER2M CWCBUY5 NET FEE

COMMENTS/SPECIAL INSTRUCTIONS: TOTAL NET FEE: 8,818.05 APPLICABLE SALES TAX: 0.00 TOTAL FEE: 8,818.05 APPROVED BY ADVERTISER MONTHLY BILLING SCHEDULE (Including applicable sales tax)

AGREEMENT TO TERMS. Advertiser hereby acknowledges that Advertiser has read all the terms and Fees are normally billed 30 days in advance of service. Monthly Billing Schedule details actual billing TERMS. The agreed payment is provisions set forth on the front and backside of this Agreement, and agrees that all such terms and for the month indicated, not for the month service is provided. NET CASH. Payment shall be made provisions are a part of this Agreement. not later than 30 days from invoice date. If unpaid, a late charge of 1 Jun Jul Aug Sept Oct Nov 1/2% per month or 18% annually Your Signature: 2,939.35 2,939.35 2,939.35 0.00 0.00 0.00 will be added on the unpaid balance and monthly thereafter until Dec Jan Feb Mar Apr May paid. Advertiser agrees to pay all Name (print): collection costs including 0.00 0.00 0.00 0.00 0.00 0.00 reasonable attorney's fees. Title: Date:

PREPAYMENT OPTION TOTAL NET FEE: 8,818.05

APPROVED BY (Certified Folder Display corporate office) PREPAYMENT DISCOUNT (Please check one) Yes No (0.00% on all applicable programs) 0.00 Signature: SUBTOTAL: 8,818.05

Name (print): APPLICABLE SALES TAX: 0.00 :

TOTAL PREPAID FEE Title: Date: 8,818.05 Print Date: June 13, 2018 at 9:16 AM All fees billed 30 days in advance of service Page: 2 of 2 CF070DIS rev. 10/29/16 CORPORATE OFFICE: 1120 Joshua Way, Vista, CA 92081 • (760) 727-5100 fax (760) 727-1583 (800) 799-7373 www.certifiedfolder.com

DISTRIBUTION SERVICE AGREEMENT SALESPERSON: 021100 - Victoria Tackett FEDERAL TAX ID: 95-6000939 REF: 17-0104450 RENEWAL ADVERTISER ID: 126519 PO NUMBER: DATE: 06/13/2018 SHIP TO: BILL TO: CONTRACT: 18-0109363 REV: 00001 ADVERTISER: County of San Luis Obispo ADVERTISER: County of San Luis Obispo START DATE: 07/01/2018 CONTACT: Ms. Nikki Schmidt, Administrative Office CONTACT: Nikki Schmidt END DATE: 09/30/2018 EMAIL: [email protected] WEB SITE: NAME OF BROCHURE / PUBLICATION: ADDRESS1: 1055 Monterey Street, NEW ADDRESS: ADDRESS1: 1055 Monterey NEW ADDRESS: Highway One Discovery Route ADDRESS2: Suite D430 ADDRESS2: St., D430 X INVENTORY ID NUMBER: 015135 CITY: San Luis Obispo CITY: San Luis Obispo We will distribute the above named item in the area or STATE: STATE: CA ZIP: 93408 CA ZIP: 93408 areas set forth below. Display shall be on a single pocket basis. Minimum distribution period is 3 consecutive PHONE: (805) 781-5496 FAX: PHONE: (805) 781-5496 FAX: (805) 781-5023 months.

CODE DISTRIBUTION PROGRAM AREA #SITES START DATE END DATE MONTHLY FEE #MONTHS GROSS FEE NONPROF SCABUY5 NET FEE 18-BR-11-AP/SJ San Jose International Airport 3 07/01/18 09/30/18 50.00 3 150.00 -7.50 -35.63 0.00 106.87 11-BR-11-AP/B Burbank/Bob Hope Airport 3 07/01/18 09/30/18 50.00 3 150.00 -7.50 -35.63 0.00 106.87 11-BR-11-AP/OAK Oakland International Airport 1 07/01/18 09/30/18 50.00 3 150.00 -7.50 -35.63 0.00 106.87 11-BR-11-AP/SN Sonoma County Airport 07/01/18 09/30/18 25.00 3 75.00 -3.75 -17.81 0.00 53.44 11-BR-11-AP/MRY Monterey Regional Airport 1 07/01/18 09/30/18 25.00 3 75.00 -3.75 -17.81 0.00 53.44

COMMENTS/SPECIAL INSTRUCTIONS: TOTAL NET FEE: 427.49 APPLICABLE SALES TAX: 0.00 TOTAL FEE: 427.49 APPROVED BY ADVERTISER MONTHLY BILLING SCHEDULE (Including applicable sales tax)

AGREEMENT TO TERMS. Advertiser hereby acknowledges that Advertiser has read all the terms and Fees are normally billed 30 days in advance of service. Monthly Billing Schedule details actual billing TERMS. The agreed payment is provisions set forth on the front and backside of this Agreement, and agrees that all such terms and for the month indicated, not for the month service is provided. NET CASH. Payment shall be made provisions are a part of this Agreement. not later than 30 days from invoice date. If unpaid, a late charge of 1 Jun Jul Aug Sept Oct Nov 1/2% per month or 18% annually Your Signature: 142.48 142.48 142.53 0.00 0.00 0.00 will be added on the unpaid balance and monthly thereafter until Dec Jan Feb Mar Apr May paid. Advertiser agrees to pay all Name (print): collection costs including 0.00 0.00 0.00 0.00 0.00 0.00 reasonable attorney's fees. Title: Date:

PREPAYMENT OPTION TOTAL NET FEE: 427.49

APPROVED BY (Certified Folder Display corporate office) PREPAYMENT DISCOUNT (Please check one) Yes No (0.00% on all applicable programs) 0.00 Signature: SUBTOTAL: 427.49

Name (print): APPLICABLE SALES TAX: 0.00 :

TOTAL PREPAID FEE Title: Date: 427.49 Print Date: June 13, 2018 at 9:24 AM All fees billed 30 days in advance of service Page: 1 of 1 CF070DIS rev. 10/29/16

Local Fund Applications for January 2018 – December 2018 (updated 6/14/2018) Total Funds Requested: $6,375,239 Total Projects Funded: 473

Cambria: Cambria Chamber Sign at north gate ($1,400) Chamber Zagstar Bike Sharing program ($10,000) – also received BIG funding totaling $17,000 Scarecrow Festival sponsorship $15,000 (also asked for funding from SSTA) American Legion July 4th sponsorship $6,000 (also asked for funding from SSTA) Film Festival sponsorship ($4,500 and submitted matching funds request for $2,250) – will be brought to the CBID in July once SSTA has confirmed their funding Certified Folder contract ($1,200) LFA admin Managing Assistant 2 year contract renewal ($84,000)

Avila Beach: SLO Wine Harvest on the Coast sponsorship ($16,000) TJA annual marketing contract renewal ($141,980) LFA administrator 2 year contract renewal ($39,600)

Cayucos: Whale Tail benches ($2,500 in partnership with other community organizations as part of the BIG county funding program) Keep Cayucos Clean July 4th beach clean-up ($2,500)

San Simeon: Marketing RFP awarded to Solterra Strategies commence on 4/1/18 for 3 years ($125,000/year X 3 years -= $375,000) Chamber Tradeshow & Sales Mission with Millie Matz ($21,295) Scarecrow Festival sponsorship ($4,950) – also asked for funding from CTB American Legion July 4th sponsorship $4,000 (also asked for funding from CTB) Coastal Discovery Center Ocean Fair sponsorship ($2,229.50)

Los Osos/Baywood/uninc. MB: FAM No Back Home $1,000 Solve web services ($350) Note: board agreed to relocate approved funding of $100/month going to Big Big SLO to Solve for web services Solve annual marketing contract renewal ($20,000)

Oceano/Nipomo: TJA annual marketing contract ($18,400) Mid-State Fair Community display (NTE $2,000) Edna Valley/AG: SLO Chamber Visitor Guide ($1,200)