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2007 Texas Jeweler Spring

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2007 Texas Jeweler Spring the publication of the J TEXASeweTexas Jewelers Association lSpringer 2007 MOISSANITE VERSUS THE DIAMOND COMMUNICATING COLOR SELLING THE VALUE AND BEAUTY OF COLORED GEMSTONES NEW DATES for TJA Convention New TJA Benefits! Medical, Dental, Vision And Much, Much More! INSIDE Spring 2007 EXECUTIVE BOARD President T H I S I S S U E Doug Jackson Jewel Mart - D Jackson Co. Paris, TX FEATURES 903-785-7100 New TJA Benefits! Medical, Dental, Vision and Much, Much More! . .6 [email protected] President Elect Communicating Color . .10 Mark Priest Selling the Value and Beauty of Colored Gemstones Legend Jewelers San Angelo, TX Moissanite Versus the Diamond. .14 325-653-0112 [email protected] Do You Have a No Tolerance Policy? . .16 Vice President Stan Mathews Make BIG Profits Using Little Words . .18 Mathews Jewelers Orange, TX Inventory Recordkeeping . .20 409-886-7233 [email protected] In Sales: Are You a Winner or a Whiner? . .22 Secretary/Treasurer Eric Wright Emotional Leakage:. .24 Village Goldsmith Jewelers Getting Mad at Peter and Taking it Out on Paul Dallas, TX 972-934-0449 BY NANCY FRIEDMAN – Stop what you’re doing, take a deep break and [email protected] put on a phony smile before picking up the phone. Past President Texas’ New Margin Tax Changes the Rules . .26 Peter LeCody BY CHARLES MOSTER – Fast-Fix Jewelry Repair Prepare your company in 2007 for tax changes Dallas, TX effective in 2008. 214-361-2811 fastfix@fastfix.com Expert Tips: Jewelry Take in Procedures . .30 BY ARTHUR ANTON SKURATOWICZ AND JULIE NASH – Tips on inspecting TEXAS JEWELERS ASSOCIATION Joe McCullough take in jewelry. TJA Executive Director 1306-A West Anderson Lane Austin, TX 78757 512-454-8626 DEPARTMENTS Fax 512-454-3036 President’s Message. .4 [email protected] www.texasjewelers.org Executive Director’s Report . .6 News Shorts. .8 Publisher Sail House Publishing Calendar . .28 3510 Crowncrest Dr., Austin, TX 78759 512-346-0892 309-420-6280 fax [email protected] Advertising Representative of a synthetic moissanite stone provided by Joanne Pantaze Cover photo (512) 272-9393 Charles & Colvard, www.moissanite.com, the exclusive global source (512) 278-1531 fax of the synthetic product, which is grown in a laboratory setting using [email protected] proprietary technology. President’s Message Doug Jackson Give Us Your Feedback GOOD MORNING, aftern and our executive director. As you know, all valuable experience. Let us hear from you. oon, or evening – whichever members of the board are volunteers. This Think about donating some of your time applies to you and the time means we are here serving our membership and knowledge to improve our association of the day you are reading because we want to help each of you become and helping our industry. Ya know, we are this. I hope you’re having a more successful and, at the same time, a fairly small industry and when each one great day, business has been help the Texas Jewelers Association. Joe of us helps it makes a big difference. Along good, everyone is healthy McCullough, our executive director, is here the way we invariably help ourselves when and the sunshine of life is to help the association as a whole, and to we help others. Don’t ask me why; it just beaming in on you. Life is good, to quote a guide us through some of the things a non- happens. fella I know, namely Brian Dodge. profit can and must do to fulfill our legal I want you to know we have a great In each issue of the magazine, I am obligations. He is also highly concerned board of directors who truly want to help asked to write something to and for the about helping us grow and be all we can and are ready, willing and able. To each of membership of our association. As you be—for you, our general membership. these fine folks, I say “thank you.” I truly might imagine, it’s not always easy for a In order to do that, we need to hear appreciate your help. jeweler to be a creative writer and come from you. We need you, the retailer and My phone number is 903-785-7100. You up with something interesting, timely wholesaler, to talk to us anytime you have are welcome to call me with any questions and informative for the membership that questions or suggestions and comments, or suggestions and I will do my very best to will help as many as possible in some way. (yes, even the not so positive). Give us answer any concerns or questions and help Today, I will be asking something of each the good, the bad and the ugly. There are in any way I can. of you. a lot of bright, experienced jewelers in We truly are here for you. Let’s talk about the board of directors Texas who have wonderful ideas and lots of Have a wonderful year and God bless. 2006 – 2007 Board of Directors Peter Barr Ronnie Pagel Bob Singleton Corpus Christi, TX Round Rock, TX Colleyville, TX 361-992-2277 512-388-4653 817-577-3802 [email protected] [email protected] [email protected] Amber Gustafson Jeannie Roberts Roe Peter LeCody Amber’s Designs Del Rio, TX Past President Katy, TX 517-775-0600 Dallas, Texas 281-391-6333 214-361-2811 [email protected] Renato Ronquillo fastfix@fastfix.com Baytown, TX David Harleston 281-421-5603 Joe McCullough Lathrop’s Gem Shop [email protected] TJA Executive Director Bellaire, TX Austin, TX 713-665-0614 Steve Konetzke 877-305-3935 (toll free) [email protected] Sleeper, Sewell & Company [email protected] San Antonio, TX Ronnie Miller 210-490-6611 Meyerland Jewelers [email protected] Houston, TX 713-666-6333 [email protected] 4 – Texas Jeweler www.texasjewelers.org ELECTRICITY DISCOUNTS for Members IS ENDORSED BY Superior Customer Service Seamless, NO COST POWER Switching YOUR WORLD Residential Customers: Receive the discounted member offer when you EASY sign up online at www.TaraEnergy.com using Web Promo Code: TJA0705 Enrollment Commercial Customers: Call us for a free rate quote Electricity for your: Contact Us Today (866) GET-TARA x 1317 Home (866) (438-8272) x 1317 Business Or E-mail at Employees [email protected] Executive Director’s Report Joe McCullough nowTexas Jeweler Association has Medical • Dental • Vision & Much, Much More! OTHER AREAS STEP NUMBER 1 health care. What these individual plans OF BENEFITS OFFERED do is offer a variety of medical and dental Go to www.texasjewelers.org and find the insurance models. Some models are more • DISCOUNT MEDICAL orange “Click On” button and you will be comprehensive and some are set up as ENHANCEMENT OPTIONS entering the newest and far reaching family discount plans that address basic needs. You of MEMBERSHIP BENEFITS for 2007 can pick your model depending on your This is a package of discount medical this association has ever seen. This website company and/or individual medical issues. services that provide savings on a variety was designed especially for the association There are a couple of basic medical plans of medical needs. You will have access to market and it allows for a wide variety set up like menus, where you pick and the most extensive network of health care of services, benefits and even vacation choose benefits according to your needs. providers for each of the discount medical packages. They are all packaged under one You pick your payment and you pick services available in the marketplace today. click-on button on your association home your benefit level. The medical coverage The discount medical services available page website. is through A+ rated Champion Life and in this package include discount vision, Before you get started… I would should be looked at pretty seriously by those discount hearing, discount dental care, highly suggest that you spend your first without any coverage for their family and or doctor/hospital network discount, and 15 minutes or so reading the GREEN even your office staff as a company benefit diagnostic imaging and lab discounts. BUTTON SECTION – PROGRAMS plans and retention plan. These plans offer AND OVERVIEWS. This section helps FLEXIBILITY at affordable prices and they • ID THEFT AND RECOVERY you better understand how the various offer SECURITY to you and your family ID Theft & Recovery Program is a membership benefits differ and how they and/or those in your company. powerful benefit that gives you the help can be combined for increased satisfaction. The medical and dental plans, while you need when identity theft destroys your This section is somewhat essential for better multi-purpose and flexible, also have the good name. You’ll have it all taken care of, navigation and understanding, so please added value sections found by clicking on usually in just a few days. Your good name take the time and read this section first. the SILVER, GOLD AND ADDITIONAL restored, and your credit record, too! ADD-ON BENEFITS IN BLUE, which ARE THESE can be added to your basic plans. By • PERSONAL COUNSELING SERVICE NEW BENEFITS ALL clicking on the blue buttons you will be able The counseling service allows members to ENCOMPASSING? to review the numerous benefits that each seek professional clinical assistance in order of these sections brings to the table. Again, to resolve numerous personal problems. A The benefits for medical and dental are you pick and choose any program that fits professional counselor will work directly and most likely not the answer to all company your business and or lifestyle needs. If you confidentially with the member or family and or individual needs.
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