Transnational Tourism After the Opening of the Borders

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Transnational Tourism After the Opening of the Borders INAUGURAL – DISSERTATION zur Erlangung der Doktorwürde der Naturwissenschaftlich-Mathematischen Gesamtfakultät der Ruprecht-Karls-Universität Heidelberg Vorgelegt von Master of Science: Warangkana Thawornwiriyatrakul aus: Khon Kaen, Thailand Tag der mündlichen Prüfung: 27. Juni 2014 Thema Transnational tourism after the opening of the borders A case study from northeastern Thailand and southern Laos Gutachten: Prof. Dr. Hans Gebhardt Prof. Dr. Paul Reuber Acknowledgement Acknowledgement This dissertation has been accomplished at the Geographical Institute, University of Hei- delberg, Germany, under the supervision of Prof. Dr. Hans Gebhardt. I would like to ex- press my appreciation and gratitude to my advisor, Prof. Dr. Gebhardt, firstly, for giving me the opportunity be a doctoral student at the Geographical Institute and to work on this title. Secondly I am thankful for his guidance and suggestions, his great insight and sympathy throughout the time of working on this project. I also thank Prof. Dr. Paul Reuber from the Institute of Geography at University of Mün- ster for being the second advisor. Thanks also to Associate Prof. Dr. Sekson Yongvanit from the Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand, for his ample support since I expressed my wish to pursue a doctoral degree in Germany. It was a fortunate occurrence that he introduced me to Prof. Dr. Gebhardt in 2000. I am also grateful to Dr. Annika Mattissek from the Institute of Geography, Technische Universität Dresden, for having been a mentor with precious discussion and helpful opinions; for her companionship, and her support over the times when I encountered any difficulties. Even though there were numerous problems, many thanks to her for her encouragement and recommendations. I also would like to thank to Assistant Prof. Dr. Chaw Wayupaktr, the former director at Nong Khai Campus, Khon Kaen University, for kindly encouraging me to further my studies at the beginning of my career as a lecturer, and thanks to Dr. Patrick Sakdapolrak for our friendship and keeping me motivated. Thanks also to the late Prof. Dr. Heiko Schmid. I would like to thank to Dr. Klaus Sachs from the Institute of Geography for his concrete suggestions on statistics, former and recent colleagues and HiWis at Prof. Dr. Gebhardt’s research group – my thanks to them all, and other colleagues at BST.48 for their friend- ship and support throughout my stay in Heidelberg. I also thank all my Thai friends in Heidelberg who have been very supportive and helpful, and thanks to those friends and colleagues in Thailand who have always been cheerful and caring as well. Thanks also to the Royal Thai Government and Khon Kaen University for the scholarship granted. ii Acknowledgement Lastly but not least, I express my infinite gratitude to my father, my mother, my sister and my brother for their patience and for always giving me full support and courage to finish this dissertation through the time of prolonged study. iii Summary Summary After the opening of the borders to formerly communist countries in Southeast Asia, new opportunities have emerged for transnational tourism, combining the highlights of the Southeast Asian countries into touristic programs. This has changed remarkably the situation in some remote areas that previously enjoyed little or no tourism. This disser- tation analyzes the transformations in two of these formerly remote areas: the north- eastern part of Thailand (I-san) and the southern part of Laos near the border to Cam- bodia, an area which had remained largely untouched by tourism until the borders be- tween the communist countries of Laos, Cambodia and Vietnam, and the more western- oriented Thailand began to become increasingly open. The study investigates develop- ments and possibilities for transnational tourism in the two chosen study areas and de- scribes how tourism development in these areas has taken different paths due to differ- ent socio-political circumstances in Thailand and Laos, in addition to the globalisation of both tourism destinations and tourists. The characteristics of the two studied areas and their respective tourism destinations are described, with a focus on the aspects of acces- sibility and connectivity before and after the opening of the borders. The results show that based on their similarities and differences, I-san and southern Laos attract different tourist groups. In particular, two distinct ways of “doing tourism” can be distinguished: one for Asian tourists (mostly Thais), and one for international tourists, who mainly come from Europe, North America and Australia. The development and structure of the two sub-segments of tourism are analyzed through a quantitative survey of perceptions and preferences of tourists on one hand and qualitative interviews with tourism stake- holders on the other. The empirical results show three different aspects: (1) the differ- ences in perceptions, expectations and demands in the main visitor groups, (2) the strategies of tourism stakeholders, which take different preferences of Thai and interna- tional tourists into account in planning their offers and (3) future scenarios of tourism development in northeastern Thailand and southern Laos and the possibilities for pri- vate and government agencies to improve sustainable forms of tourism that contribute to the prosperity of the region. Overall, this study illustrates an initial phase of transna- tional tourism and the development in the two similar regions, it presents the profile of tourists who have visited northeastern Thailand and southern Laos and suggests possi- iv Summary bilities for further development of the respective tourism destinations based on prefer- ence, valuations and ratings from tourists. v Zusammenfassung Zusammenfassung Die Öffnung der Grenzen zu den früher kommunistischen Ländern in Südostasien hat neue Möglichkeiten für den transnationalen Tourismus in Südostasien eröffnet, die tou- ristischen Highlights der einzelnen Länder in länderübergreifenden Touren miteinander zu verknüpfen. Dadurch hat sich insbesondere die Situation solcher Gebiete verändert, die bislang aufgrund ihrer Nähe zu undurchlässigen Grenzen im Windschatten der tou- ristischen Entwicklung lagen und nun von der Öffnung der Grenzen zwischen Laos, Kambodscha, Vietnam und dem stärker westlich orientierten Thailand profitieren. Die Dissertation untersucht vor diesem Hintergrund aktuelle Transformationen in zwei die- ser bislang touristisch peripher gelegenen Gebiete, dem Nordosten Thailands und dem Süden von Laos. Ziel der Arbeit ist es, die Entwicklungen und Potentiale des transnatio- nalen Tourismus in diesen zwei Regionen zu erklären. Sie beschreibt, wie sich der Tou- rismus in Nordost-Thailand und Süd-Laos entlang unterschiedlicher Pfade entwickelt hat, die sowohl von den jeweiligen sozio-politischen Rahmenbedingungen, als auch von Globalisierungsprozessen und den Erwartungen und Praktiken der Besucher beeinflusst sind. Dazu werden zunächst die zwei Untersuchungsgebiete und ihre jeweiligen touristi- schen Ziele beschrieben und ihre Erreichbarkeit und Verkehrserschließung vor und nach Öffnung der Grenzen diskutiert. Dabei zeigt sich, dass Nordost-Thailand und Süd- Laos jeweils unterschiedliche Typen von Touristen anziehen. Insbesondere lassen sich in Süd-Laos zwei distinkte touristische Teilmärkte voneinander unterscheiden: einer für asiatische, v.a. thailändische Touristen, einer für internationale Touristen, die aus west- lich geprägten Ländern Europas, Nord-Amerikas und Australiens kommen. Die Entste- hung und Struktur dieser zwei unterschiedlichen touristischen Teilmärkte wurde mit Hilfe einer quantitativen Befragung zu Sichtweisen, Praktiken und Präferenzen von Tou- risten und qualitativen Interviews der Anbieter untersucht. Auf der Basis dieser empiri- schen Erhebungen diskutiert die Arbeit drei Aspekte: (1) die unterschiedlichen Vorstel- lungen, Erwartungen und Wahrnehmungen der unterschiedlichen Touristen, (2) die Strategien der Tourismus-Anbieter, die sich an den Vorstellungen der jeweiligen Ziel- gruppe orientieren und (3) zukünftige Entwicklungsszenarios des Tourismus in Nord- ost-Thailand und Süd-Laos und die Möglichkeiten für private und staatliche Akteure, nachhaltige Formen von Tourismus zu fördern, die der Gesamtentwicklung der jeweili- vi Zusammenfassung gen Zielgebiete zu Gute kommen. Insgesamt stellt die Arbeit damit die Initialphase des transnationalen Tourismus in zwei Untersuchungsregionen dar, schildert die Nachfrage- Profile der Besucher in Nordost-Thailand und Süd-Laos und schlägt auf der Basis der Präferenzen und Einschätzungen der Besucher Möglichkeiten für eine weitere Entwick- lung vor. vii Table of Contents Table of Contents Acknowledgement ............................................................................................................................ ii Summary ............................................................................................................................................. iv Zusammenfassung ........................................................................................................................... vi Table of Contents .......................................................................................................................... viii List of Figures .................................................................................................................................... xi List of Tables .................................................................................................................................
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