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University News Shortlisted for THE University of the Year 2017 Spring 2018 • northumbria.ac.uk Issue 15 NORTHUMBRIAUNIVERSITY NEWS Northumbria unveils bold and ambitious new brand he University has unveiled Speaking about the new Blue Chip partners to research ‘movement’ – #TakeOnTomorrow a clear purpose. a new brand position brand position, Adam Dunlop, funders. We also wanted an idea – something that we know people “What also resonated with us was designed to reinforce Northumbria’s Marketing Director, that staff could also engage with and identify with when they work with or the way that it matched our brand TNorthumbria’s credentials as a true said: “We wanted an idea that we really get behind. study at Northumbria. explorations and reflected what challenger institution. could own and one that provided “After a period of reflection, “This idea represents an we had learnt when speaking with #TakeOnTomorrow has launched a platform to build our reputation we developed the idea ‘Take On institution that is bold, directional, colleagues and other stakeholders. alongside a new logo, establishing for world-class quality. Above all it Tomorrow’ and we knew instantly confident, challenging and can #TakeOnTomorrow feels very us and Northumbria’s ambition, which needed to connect with all of our when we saw it, that it was the do, that embraces the future shows our ambition.” embraces the future and tackles many stakeholders; from prospective right one for us. When the hashtag and faces challenges head on. It global challenges head on. students to internal staff and from is included it gives a real sense of implies leadership, direction and INSIDE Northumbria’s Get set for Fantastic Paralympians the Great fifth for are ‘Taking On Exhibition of Northumbria’s Tomorrow’ the North sport stars 3 8 40 NEWS NORTHUMBRIA UNIVERSITY NEWS 2 News CONTENTS NORTHUMBRIA UNIVERSITY NEWS 5 8 14 37 Northumbria University coat of arms (pictured left) and our new logo (right) I am excited by this new visual ‘‘ identity and, as our progress Northumbria also has also accelerates, by the rising News 1-5, 7-8, 19-20, 22-23, 25, 36-38 launched a new logo, which Big Interview 9 includes a shield directly drawn confidence that it symbolises from the University coat of arms. Feature: Take on Tomorrow 14-15 See the image above. in Northumbria as a new kind Adam continues: “As well Business 16 -17, 19 as creating a focus for our of excellent university, ready ambition, we wanted to use this Health 10-11, 34-35 opportunity to signal to the to take on tomorrow. Science 12-13 world that we have changed. So, Vice-Chancellor, Professor Andrew Wathey CBE we’ve revitalised our identity to ’’ Law 6, 18 reflect the strong, ambitious and confident brand we are. “Extensive research with home, EU Northumbria academic Lee Feature: Brand new world 21 “Our new logo immediately and international students, as well Barron, an expert in media and signifies change but as prospective students, influencers, advertising from the Department Environment 24 simultaneously celebrates our and stakeholders told us that the top of Arts. You can also read more heritage, as the shield comes five words associated with our new about how Northumbria’s staff Society 26-27 directly from our University logo are: Traditional, Bold, Leader, and students are already ‘Taking Culture 28-29 coat of arms. This grounds us Authoritative and Professional. In On Tomorrow’, on Pg. 14-15. by celebrating where we have addition, 69% of all respondents International 30-31 come from, but when combined felt that the new logo would be with our core brand idea – associated with a high-quality Feature: Best of The Conversation 32-33 #TakeOnTomorrow – there is and ambitious university.” a very real sense of strength Turn to Pg. 21 to learn more www.northumbria.ac.uk/ Sport 3, 37, 39-40 and direction. about the importance of brand from takeontomorrow Courses among the best in the world The Times he internationally-recognised globally. These subject areas publication lists the top 1,300 scored particularly highly in the A design student at work Higher Education research-led institutions metrics for research citations and Tin the world in its annual World international outlook. Also highly (THE) has rated University Rankings. The rankings ranked were subjects from Health QS World University Rankings over The University also retained measure universities against 13 and Life Sciences including life and the last two years. Repeating last its ranking in the top 151-200 a number of performance indicators, including physical science, and those in the year’s results, Art and Design, and in Architecture and Built teaching, research, knowledge clinical, pre-clinical and health Architecture and Built Environment Environment, while Law has now Northumbria’s transfer, citations, industry income disciplines. These all featured in both scored highly again in the been ranked among the top 251- and international outlook. the THE’s Top 500 and were all 2018 annual QS World University 300 in the world. courses as being This year’s THE rankings highly-rated for industry income and Rankings by Subject. Northumbria among the highlighted Northumbria’s research citations. has been ranked in the top 101-150 engineering and technology courses The University’s performance in out of almost 1,650 universities for best in the world. as being in the Top 300 in their these global rankings builds on the Art and Design, placing it firmly www.northumbria.ac.uk/ discipline among universities success of its performance in the among an elite group of universities. courses NEWS Spring 2018 • northumbria.ac.uk • #TakeOnTomorrow News 3 Northumbria Paralympians lead the way forward As Northumbria announces its ambitions for the future with the launch of its new brand position #TakeOnTomorrow, student and Paralympic swimmer, Phelipe Northumbria’s Rodrigues, took BUCS Success time out of his busy Phelipe Rodrigues training at Sport Central Story training schedule to Phelipe Rodrigues won two opportunity for me. I am really gold medals at the BUCS talk to Northumbria enjoying the course, the people are Championships, which took friendly and my tutors are helpful place in February 2018, in University News and supportive. My main aim is to the 50 metres freestyle and win gold at the Paralympic Games 100 metres freestyle. He also about his own – I’ve been a Paralympic athlete won a silver medal in the since 2008 and although I’ve been 100 metres butterfly. The ambition of close, I’m still looking to win my Northumbria swim team first gold medal.” of seven students – which winning gold at The 27-year-old Paralympic included Paralympians Taka the Tokyo 2020 swimming medallist has won Suzuki, Phelipe Rodrigues five silver and two bronze medals and Claire Cashmore – won Paralympic Games. in swimming events at previous 17 medals at the BUCS Paralympic Games representing his Championships meaning home country of Brazil. Northumbria finished helipe lives and trains in Northumbria’s track record in the comfortably in the top Brazil and is able to study for pool at previous Paralympic Games, 10 in the pool. a Northumbria Leadership proves that Phelipe is at the right Northumbria students Pand Management degree through university to pursue his ambition of won 24 medals across the University’s distance learning winning a gold medal at Tokyo in five sports at the BUCS option. Studying online and being 2020. Four of Northumbria’s talented Nationals Indoor able to access the latest teaching students brought home an impressive Championships in Sheffield. materials anywhere, at any time six medals between them at the The University’s success enables students, such as Phelipe, to 2016 Games in Rio. Phelipe Rodrigues was not just poolside, as fit learning around their lifestyles. Leadership and Management karate came away with a The Paralympic swimmer students Harriet Lee, Claire gold and silver medal and came to visit the University’s city Cashmore and Andrew Mullen Claire, who has been competing In 2017, the University launched Northumbria judo won a campus in February to prepare for were part of Team GB in Rio. for Great Britain for 13 years, won a its ‘Faster, Higher, Stronger’ silver and two bronzes. this year’s British Universities & Meanwhile, Sport Management silver medal in the 100m breaststroke fund, providing Disability There were also personal Colleges Sport (BUCS) National student, Taka Suzuki, represented and was part of the Para-swim team Sport Scholarships for elite bests recorded for athletics, Indoor Championships in Sheffield, his home country of Japan in the alongside Steph Millward, Steph athletes studying and training at with Jack Roach taking gold where he represented Northumbria. pool. Harriet brought home a silver Slater and Alice Tai who took gold in Northumbria; research opportunities in the Men’s Long Jump While in the UK preparing for medal in the Women’s SB9 100m the women’s 4x100m medley. Claire to create and apply knowledge about (jumping 7.44m) and Nakita the Championships, Phelipe used breaststroke swimming event, while received an MBE in January 2017 for sport performance, health and Gray collecting bronze in the opportunity to train in the fellow GB athlete and Northumbria her services to swimming to cap off wellbeing; and specialist equipment the Women’s High Jump University’s pool. student Andrew stormed his way to a hugely successful year for her. Taka and technology to enable more (jumping 1.70cm). Team “I have really enjoyed training here a silver medal in the Men’s S5 50m narrowly missed out on a medal at students to participate in sport. Northumbria currently and making the most of the facilities backstroke. Andrew also bagged two the Rio Games, finishing fourth in sit ninth in the BUCS that the University has to offer,” said bronze medals at last year’s Games, both the Men’s SB3 50m breaststroke table, 377.5 points ahead of Phelipe.
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