sign in sign up
<<
Home , Avery Johnson, Mark Dantonio, Pat Haden, Steve Sarkisian, Urban Meyer

MediaMiser QuoteHunter meets U.S. TRACKING THE TOP QUOTED FOOTBALL SPOKESPEOPLE AT SELECT AP TOP 25 SCHOOLS t’s the dawn of another college football Iseason, and athletic programs across America are in full-on media engagement mode as schools attempt to put their best foot forward. These schools aren’t just competing on the gridiron — they’re also competing desperately for brand recognition. So who among the spokespeople of some of the Associated Press’s (AP) Top 25 football schools have been quoted in the media the most often? We used MediaMiser’s patented QuoteHunter technology — which uses algorithms to quickly and easily parse, analyze and rank quotation data from digital media content — to analyze thousands of football-themed articles mentioning Alabama, Baylor, USC, Michigan State and Ohio State. Along with identifying each school’s top-quoted individuals, we’ve also ranked the schools by total quotes for their top five spokespeople during the period analyzed, which encompassed August 1 to September 10, 2015. share this on: QUOTEHUNTER: QUICKLY AND EASILY PARSE, ANALYZE AND RANK QUOTATION DATA FROM DIGITAL MEDIA CONTENT.

QUOTEHUNTER MEETS U.S. COLLEGE FOOTBALL // MEDIAMISER.COM 2 OHIO STATE BUCKEYES

Associated MediaMiser Total quotes Press top quoted rank among top five (Among schools Top 25 rank analyzed in this report) spokespeople (As of Sept. 17, 2015) #1 #1 TOP QUOTED

920 Urban Meyer

397 Tight End

394 Running Back

393 Wide Receiver

386 Offensive Tackle

Comments As Ohio State won the National Championship last season, the majority of stories that included quotes from top quoted head coach Urban Meyer took on a lighter tone, noting some of his mannerisms, such as making students who wear blue do push-ups and giving out “snack packs” to his players. His top quote, however, was on the ongoing controversy surrounding starting either J.T. Barrett or at the position.

TOP QUOTE I have an idea of who’s going to go early, but I also made a decision that when you have good players, you play them. I would anticipate throughout the course of the year we’ll play both .

- Urban Meyer’s top quote, mentioned around 50 times in media reports. share this on: ' QUOTEHUNTER“ MEETS U.S. COLLEGE FOOTBALL // MEDIAMISER.COM ”3 USC TROJANS

Associated MediaMiser Total quotes Press top quoted rank among top five (Among schools Top 25 rank analyzed in this report) spokespeople (As of Sept. 17, 2015) #6 #2 2,467 TOP QUOTED

986 Head Coach

788 Quarterback

406 Su’a Cravens Safety/

152 Athletic Director

135 Tre Madden Tailback

Comments Head coach Steve Sarkisian led the charge for USC. He was mostly quoted speaking about the upcoming season, however his most-quoted statements involved his apologizing for inebriated behaviour during a pre-game rally in late August (which was well covered in the media). Unlike Ohio State, non-football personnel also made USC’s list with the school’s athletic director also making the top five most quoted.

TOP QUOTE I was not right, and I think the moral of the story is this: When you mix meds with alcohol, sometimes you say things and/or do things that you regret, and I regret it.

- Steve Sarkisian’s top quote, mentioned more than 100 times in media reports.

share this on:

QUOTEHUNTER“ MEETS U.S. COLLEGE FOOTBALL // MEDIAMISER.COM ”4

Associated MediaMiser Total quotes Press top quoted rank among top five Top 25 rank (Among schools spokespeople (As of Sept. 17, 2015) analyzed in this report) #2 #3 1,143 TOP QUOTED

939 Head Coach

63 Defensive Coordinator

54 Ryan Anderson Outside Linebacker

53 Geno Matias-Smith Defensive Back

34 Avery Johnson Men’s Coach

Comments Head coach Nick Saban spoke mostly about the upcoming season and choosing a starting quarterback. He also received a significant spike after commenting in an ESPN interview that despite Alabama having won four championships in the last eight years, he felt they should have won all eight. Men’s basketball coach Avery Johnson was the only non-football coach to appear in any of the schools’ top five lists. The hiring of the former NBA player garnered significant coverage, which highlighted that Alabama could become just as well- known for basketball as for football.

TOP QUOTE

We’re trying to make a decision on what’s best for our team. share this on: - Nick Saban’s top quote regarding choosing a starting quarterback, which appeared in media reports more than 300 times. QUOTEHUNTER“ MEETS U.S. COLLEGE FOOTBALL // MEDIAMISER.COM ”5 BAYLOR BEARS

Associated MediaMiser Total quotes Press top quoted rank among top five (Among schools Top 25 rank analyzed in this report) spokespeople (As of Sept. 17, 2015) #5 #4 1,513 TOP QUOTED

657 Art Briles Head Coach

573 Tom Holmoe Director of Athletics

99 Ken Starr President and Chancellor

96 Spencer Drango Offensive Tackle

88 Shawn Oakman Defensive End

Comments The majority of Baylor’s top spokespeople were quoted in connection to a legal matter the school during the analysis timeframe, in which a student member of the football team was convicted of sexual assault. This is reflected by the prominence of the school’s president/chancellor and director of athletics on the top five most quoted list. Aside from that, much of the commentary from top spokesperson and head coach Art Briles was around training camp, the beginning of the season, and trying to get over last year’s upset at the Cotton Bowl (in which Michigan overcame a 20- fourth quarter deficit to upset Baylor).

TOP QUOTE We’re still in pain from the Cotton Bowl… We’ve gone seven months with a really bad taste in our mouths, so this is an opportunity to make food taste good and music sound good again, because it hasn’t. share this on: - Art Briles’ top quote, mentioned nearly 70 times. QUOTEHUNTER“ MEETS U.S. COLLEGE FOOTBALL // MEDIAMISER.COM ”6

Associated MediaMiser Total quotes Press top quoted rank among top five (Among schools Top 25 rank analyzed in this report) spokespeople (As of Sept. 17, 2015) #4 #5 1,262 TOP QUOTED

609 Mark Dantonio Head Coach

363 Shilique Calhoun Defensive End

116 Quarterback

80 DeAnthony Arnett Wide Receiver

71 Madre London Running Back

Comments Head coach Mark Dantonio spoke mostly about the upcoming season, and was quoted several times regarding an upcoming game against Western Michigan. No. 2 top quoted Shilique Calhoun was very critical of his team following their win against Western Michigan, noting that if they were going to beat Oregon’s Ducks in their next game they’d have to play better.

TOP QUOTE

We made some mistakes that have got to be cleaned up.

- Head coach Mark Dantonio’s top quote in media stories, appearing nearly 100 times. share this on: “ ” QUOTEHUNTER MEETS U.S. COLLEGE FOOTBALL // MEDIAMISER.COM 7 CONCLUSION Using technology like MediaMiser’s QuoteHunter allows university and college communications teams to quickly and easily sort, analyze and rank top spokespeople for any topic be it football, the university’s latest grant, or a groundbreaking research report. And although crisis communications situations aren’t ideal, they happen. In these cases, QuoteHunter can easily be deployed and cross-referenced by tone to determine who is being quoted the most by sentiment. Not only important on the field, this analysis shows just how important young student athletes and football coaches are in terms of their brand ambassadorship of their respective universities. On average, student athletes in this study were second only to their head coach in terms of quotes in the media. So for universities, it’s important to ensure these young athletes are prepared to speak to the media on a regular basis.

Would you like more information on MediaMiser’s QuoteHunter technology or its comprehensive Media Analysis services? Contact us

Content created by: Jim Donnelly Director of Content, MediaMiser @jim_donnelly 866.545.3745 ext.117

Designed by: Pascale Lapointe Graphic Designer, MediaMiser share this on: About MediaMiser: Through innovative web-based and mobile solutions, MediaMiser reduces the time and effort it takes to gather, analyze and distribute valuable business intelligence extracted from traditional and social media sources. For organizations that prefer to outsource, MediaMiser also provides detailed analysis reports and daily media briefings through an expert client services team.

QUOTEHUNTER MEETS U.S. COLLEGE FOOTBALL // MEDIAMISER.COM 8