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1042547 FMSE Pi-Pxxiv Pp3.Indd Endnotes Chapter 1 1. Kenji Hall, “Japan: Google’s Real-Life Lab,” Business- Marketing Research, August 1967, pp. 291–295; Vijay Week, February 25, 2008, pp. 55–58; Ian Rowley, “Testing Mahajan, Eitan Muller, and Frank M. Bass, “New Prod- What’s Hot in the Cradle of Cool,” BusinessWeek, May 7, uct Diffusion Models in Marketing: A Review and Direc- 2007, p. 46. tions,” Journal of Marketing, January 1990, pp. 1–27. 2. Jacob Jacoby, “Consumer Psychology: An Octennium,” in 11. Jacob Jacoby, Carol K. Berning, and Thomas F. ed. Paul Mussen and Mark Rosenzweig, Annual Review of Dietworst, “What About Disposition?” Journal of Mar- Psychology (Palo Alto, Calif.: Annual Reviews, 1976), pp. keting, April 1977, pp. 22–28. 331–358. With permission from the Annual Review of 12. Easwar S. Iyer and Rajiv K. Kashyap, “Consumer Recy- Psychology, vol. 27, © 1976, by Annual Reviews. cling: Role of Incentives, Information, and Social Class,” 3. Pauline Maclaran and Stephen Brown, “The Center Can- Journal of Consumer Behaviour 6, no. 1, 2007, pp. 32–47. not Hold: Consuming the Utopian Marketplace,” Journal 13. Nigel F. Maynard, “Waste Not,” Building Products, July– of Consumer Research 32, no. 2, 2005, pp. 311–323; Dawn August 2004, pp. 45+. R. Deeter-Schmelz and Jane L. Sojka, “Wrestling with 14. See Peter Francese, “A New Era of Cold Hard Cash,” American Values: An Exploratory Investigation of World American Demographics, June 2004, pp. 40–41. Wrestling Entertainment as a Product-Based Subculture,” 15. Joydeep Srivastava and Priya Raghubir, “Debiasing Using Journal of Consumer Behaviour 4, no. 2, 2004, pp. 132–143; Decomposition: The Case of Memory-Based Credit Card Stuart Elliott, “Crossing the Street Is Anything But Pedes- Expense Estimates,” Journal of Consumer Psychology 12, trian,” New York Times, May 25, 2004, www.nytimes.com. no. 3 (2002), pp. 253–264. 4. See, for example, C. A. Russell, A. T. Norman, and S. 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Baba Shiv, Ziv Carmon, and Dan Ariely, “Placebo Effects Slowdown,” MarketWatch, March 17, 2008, www.mar- of Marketing Actions: Consumers May Get What They ketwatch.com. Pay For,” Journal of Marketing Research, November 21. See, for example, Valerie S. Folkes, Ingrid M. Martin, and 2005, pp. 383–393. Kamal Gupta, “When to Say When: Effects of Supply on 10. Jonathan Arndt, “Role of Product-Related Conversa- Usage,” Journal of Consumer Research, December 1993, tions in the Diffusion of a New Product,” Journal of pp. 467–477. 11042547_Endnotes042547_Endnotes pp2.inddpp2.indd 1 111/18/081/18/08 55:32:29:32:29 PPMM N-2 Endnotes 22. Pui-Wing Tam, “Entreaty to Camera-Phone Photogra- 39. Rasul Bailay, “A Hindu Festival Attracts the Faithful and phers: Please Print,” Wall Street Journal, December 28, U.S. Marketers,” Wall Street Journal, February 12, 2001, 2004, pp. B1, B3. p. A18. 23. Mark A. Le Turck and Gerald M. Goldhaben, “Effective- 40. 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Stewart, “A Re- Post, December 1, 2007, p. D1. Appraisal of the Role of Emotion in Consumer Behav- 33. Kuan-Pin Chiang and Ruby Roy Dholakia, “Factors Driv- ior: Traditional and Contemporary Approaches,” in ing Consumer Intention to Shop Online: An Empirical ed. Naresh Malhotra, Review of Marketing Research, Investigation,” Journal of Consumer Psychology 13, no. vol. 1, 2004, pp. 1–33; R. P. Bagozzi, M. Gopinath, and 1, 2003, pp. 177–183; David Whelan, “A Tale of Two Con- P. U. Nyer, “The Role of Emotions in Marketing,” Jour- sumers,” American Demographics, September 1, 2001, nal of the Academy of Marketing Science 27, no. 2, pp. 54–57. 1999, pp. 184–206. 34. Jonathan Birchall, “How to Cut in the Middleman,” 44. Deborah J. MacInnis and Gustavo deMello, “The Con- Financial Times, March 12, 2008, p. 12. cept of Hope and its Relevance to Product Evaluation 35. 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