CURRICULUM VITAE

MOTY AMAR ______

ACADEMIC POSITIONS

Current position Assistant professor of Marketing, School of Business, Ono Academic College, Israel.

2009 – 2010 Post-Doctoral Fellow, Department of Marketing and JDM, Fuqua School of Business, Duke University, USA )iinvited by Dan Ariely(.

EDUCATION

2004 - 2009 Ph.D., Department of Marketing. School of Business Administration, the Hebrew University of Jerusalem.

Dissertation: “Generating a Placebo Effect through Marketing Actions”. Advisors: Maya Bar-Hillel (chair), Dan Ariely and Chezy Ofir.

1996-1998 MBA. Marketing and Finance School of Business Administration, the Hebrew University of Jerusalem.

1992-1995 B.A. Economics and Sociology & Anthropology, Summa cum laude Economics Department, the Hebrew University of Jerusalem.

PRIMARY RESEARCH INTERESTS

Consumer Behavior, Judgment & Decision Making, Consumer Financial Decision making, Food consumption behavior.

AWARDS, SCHOLARSHIPS and GRANTS

The paper “Winning the Battle but Losing the War: The Psychology of Debt Management,” on the Top 10 List of All-Time Downloads in the SSRN: Public Policy & Consumer Behavior category (March 2014-present).

The Franco Nicosia ACR Best Competitive Paper Award by the Association for Consumer Research (2015) for the paper "Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences."

Ono Academic College School of Business 2013 conference, Best Paper award.

ISF – The Israel Science Foundation. Amar, M., (Principal Investigator) & Ayal, M. (Principal Investigator). Irrational Decisions in Debt Management ($92,000), 2012-2016. 4 years - Annual $23,000.

NIHP - The Israel National Institute for Health Policy Research. Amar, M., (Principal Investigator), Etzion , M., (Principal Investigator) & Lahad (Principal Investigator), A. The Influence of Commercial Features on Therapeutic Efficacy of active drug, ($6000), 2012- 2013.

Duke University, The Fuqua School of Business, Durham, North-Carolina, USA. Amar, M., (Principal Investigator). The Psychology of Credit Card Expense Management ($42,000), 2013 - 2014.

Post-Doctoral Fellow Scholarship. Duke University, The Fuqua School of Business, Durham, North-Carolina, USA ($40,000), 2010.

Doctoral Fellow Scholarship. The Center for the Study of Rationality, The Hebrew University, Israel ($12,000), 2006.

B.A. Excellence Award. Teva Pharmaceutical Industries Ltd, 1996.

JOURNAL PUBLICATIONS

Schrift Rom Y and Amar Moty. (2015). Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences. Journal of Consumer Research, ucv041. (Impact factor 3.1)

 Winner of The Franco Nicosia ACR Best Competitive Paper Award by the Association for Consumer Research, 2015

Gvili Yaniv, Tal Aner, Amar Moty, Hallak Yael, Wansink Brian., Giblin Michael and Bommelaer Colombe. (2015). Fresh from the tree: Implied motion improves food evaluation. Food Quality and Preference, 46, 160-165. (Impact factor 2.8. This paper was cited 1 times)

Amar Moty, Ariely Dan, Ayal Shahar, Cryder Cindy and Rick Scott. (2011), “Winning the Battle but Losing the War: The Psychology of Debt Management.” Journal of Marketing Research, 48, 38-50. (Impact factor 2.8. This paper was cited 65 times)

• On the Top 10 List of All-Time Downloads in the SSRN: Public Policy & Consumer Behavior category (March 2014-present).

Bar-Hillel, M., Budescu, D.V. & Amar, M. (2008) Predicting World Cup results: Do goals seem more likely when they pay off? Psychonomic Bulletin & Review, 15(2), 278-283. (Impact factor 3.4. This paper was cited 30 times)

OTHER PUBLICATIONS

* The following papers were accepted (after a competitive peer review process) to Advances in Consumer Research. However I decided to publish it only as an extended abstract, so it can be published in a higher impact journal in the future .

Moty Amar, Haiyang Yang, Ziv Carmon, and Dan Ariely (2015) ,"How Counterfeiting Contaminates the Efficacy of Authentic Products", Advances in Consumer Research 43, 45- 50.

Aner Tal, Yael Hallak, Yaniv Gvili, Moty Amar, and Brian Wansink (2015) ,"Taste the Self You Want to Be: Desire For Social Image Enhances Taste", AP- Advances in Consumer Research , 11, 144-147.

Aner Tal, Yaniv Gvili, Moty Amar, and Brian Wansink (2015),"Taste Buds With an Agenda: Is Food Experience Affected By Consumers’ Values and Beliefs", AP - Advances in Consumer Research, 11, 142-143.

Yaniv Gvili, Aner Tal, Moty Amar, and Brian Wansink (2015) ,"All the Right Moves: Why Motion Increases Appeal of Food Products", Advances in Consumer Research, 43, 352-357.

Aner Tal, Brian Wansink, Colombe Bomaleaur, Moty Amar, Yael Halak, and Yaniv Gvili (2015) ,"The Effect of Motion on Food Appeal", AP - Advances in Consumer Research 11, 95-97.

Tal Aner, Yaniv Gvili, Moty Amar, and Brian Wansink (2014) ,"When Politics Tastes Bad", in LA - Advances in Consumer Research 3, 51-52.

Amar Moty and Dan Ariely. (2013), “Which Card to Pull? The Psychology of Credit Card Expense Management ,” E - Advances in Consumer Research, 10, 272-274.

Amar Moty, Carmon Ziv, Ariely Dan and Hayang Yang. (2013). “Opening Pandora's Box: Customer-level Consequences of Counterfeiting,” E - Advances in Consumer Research, 10, 251-253.

Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy (2013). “The impact of Country-of-origin on consumer actual performance,” E - Advances in Consumer Research, 10, 306-308.

Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy (2010), “Reputable brand names can improve product efficacy,” Advances in Consumer Research, 38, 598.

Amar Moty, Carmon Ziv and Ariely Dan (2012). “Infectious Counterfeiting: Labeling Products as Fakes can Contaminate Perceived & Actual Efficacy,” Advances in Consumer Research, 40, 962-964.

The following paper was published by the Center for the Study of Rationality at the Hebrew University Jerusalem, Israel: Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy. (2011). "Brand names act like marketing placebos," No. dp566, 2 – 11. (Was cited 8 times)

BOOK CHAPTERS

Amar Moty and Kroll Yoram (in press), " Factors Affecting The Impact of Investors' Horizon on Asset Allocation Decisions: An experimental exploration," in Behavioral Finance: Sophistication, Gender, Attention, Media, and Culture Effects on Investors' Decisions, World Scientific Publishers.

Rusou Zohar, Amar Moty and Ayal Shahar (in press), "Gender and personal finance management," in Behavioral Finance: Sophistication, Gender, Attention, Media, and Culture Effects on Investors' Decisions, World Scientific Publishers.

Bar-Hillel Maya, Budescu D.V., & Amar Moty (2007) "Wishful thinking in predicting world cup results: Still elusive", In J.I. Krueger (ed.), Rationality and social responsibility: Essays in honor of Robyn M. Dawes. Mahwah, NJ: Erlbaum, 175 – 186. (Was cited 7 times)

SELECTED WORK IN PROGRESS

"Taste Buds With an Agenda: Is Food Experience Affected By Consumers’ Values and Beliefs," with Yaniv G, Aner T and Brien (Marketing letters under review)

"Visual rhetoric," with Yaniv G, Aner T and Brien (Journal of Advertisement under review)

"When Politics Tastes Bad: Political Ideology Influences Taste," with Yaniv G, Aner T (European Journal of Marketing, under review)

,"How Counterfeiting Contaminates the Efficacy of Authentic Products", with Haiyang Y, Ziv C and Dan A. To be submitted soon to JMR

"Intelligence and Financial Decisions: The Repayment of High- and Low-Consequences Debt,” with Yoav G.

"Biases in Taxes and Finance managements," with Ilanit G and Ester G.

The process underlying debt account aversion,” with Ayal, S.

“Behavioral considerations in managing tasks,” with Ayal, S.

"Placebo effect of branding on experts," with Carmon, Z., Ariely, D. "For Your Eyes Only: Consumers Choice Based on Aggregate Information."

TEACHING EXPERIENCE

2011- Present Marketing Management (International MBA) & Brand Management (MBA), School of Business Administration, Bar Ilan University.

2001- Present Marketing Management (at both the MBA and undergraduate levels), Marketing research, Marketing strategy, e-marketing, School of Business, Ono Academic College

2004 – Present Fundamentals of health marketing - School of Medicine, the Hebrew University (MPH and MHA)

2005 – 2006 Marketing research methods, Fundamentals of advertising, School of Business, Ben-Gurion University (MBA)

2004 – 2005 Fundamentals of marketing for nonprofit organizations - School of Social Work, the Hebrew University (MSW)

PAPER PRESENTATIONS AT PEER-REVIEWED CONFERENCES (*Presenter)

* Amar Moty and Yoram Kroll (2016) ,"Do all investors behave myopically? An Experimental examination", paper to be presented at the World Finance Conference, New York, USA.

* Amar Moty and Yoram Kroll (2016) ,"Do all investors behave myopically? An Experimental examination", 23rd Annual Conference of the Multinational Finance Society (MFS), Stockholm, Sweden.

* Amar Moty, Dan Ariely, Maya Bar-Hillel, Ziv Carmon and Chezy Ofir (2016) ," Country- Of-Origin Can Improve Product Performance ", West East Institute – Barcelona conference Business & economics and management, Barcelona, Spain.

* Amar Moty, Yang Haiyang, Carmon Ziv, and Ariely Dan (2015) ,"How Counterfeiting Contaminates the Efficacy of Authentic Products", society for consumer psychology, New Orleans, USA.

Gvili Yaniv, Tal Aner, * Amar Moty, Hallak Yael and Wansink Brian (2015) ,"All the Right Moves: Why Motion Increases Appeal of Food Products", society for consumer psychology, New Orleans, USA.

* Schrift Rom and Amar Moty (2015) ,"Pain and Preferences: the Impact of Other’S Decisional Conflict on Our Own Preferences", society for consumer psychology, New Orleans, USA.

Tal Aner, Hallak Yael, Gvili Yaniv, * Amar Moty, and Wansink Brian (2015) ,"Taste the Self You Want to Be: Desire For Social Image Enhances Taste", AP- Advances in Consumer Research , 11, 144-147.

Tal Aner, * Gvili Yaniv, Amar Moty, and Wansink Brian (2015) ,"Taste Buds With an Agenda: Is Food Experience Affected By Consumers’ Values and Beliefs", AP - Advances in Consumer Research, 11, 142-143.

Aner Tal, Gvili Yaniv, Amar Moty, and Wansink Brian (2014) ,"When Politics Tastes Bad", in LA - Advances in Consumer Research 3, 51-52.

*Amar Moty and Ariely Dan. (July, 2013). “Which Card to Pull? The Psychology of Credit Card Expense Management ,” presented at the European Association for Consumer Research Conference, Barcelona, Spain.

* Amar Moty, Carmon Ziv, Ariely Dan and Hayang Yang. (July, 2013). “Opening Pandora's Box: Customer-level Consequences of Counterfeiting,” presented at the European Association for Consumer Research Conference, Barcelona, Spain.

* Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy. (July, 2013). “The impact of Country-of-origin on consumer actual performance,” presented at the European Association for Consumer Research Conference, Barcelona, Spain.

* Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy. (2013, May) “Brand names act like marketing placebos,” Presented at the Consumer behavior Conference, La Londe, France.

* Amar Moty, Carmon Ziv, Ariely Dan and Hayang Yang. (2013, March). “Infectious Counterfeiting: Labeling Products as Fakes can Contaminate Perceived & Actual Efficacy,” Paper to be presented at the society for consumer psychology, San-Antonio, Texas, USA.

*Amar, M., Carmon, Z., Ariely, D. (2012, October). “Infectious Counterfeiting: Labeling Products as Fakes can Contaminate Perceived & Actual Efficacy,” presented at the Association for Consumer Research Conference, Vancouver, Canada.

* Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy. (2012, June) “Brand names act like marketing placebos,” Presented at the society for consumer psychology, first international conference, Florence, Italy.

*Amar, M., Carmon, Z., Ariely, D. (2011, December) "Infectious Counterfeiting: Labeling Products as Fakes can Contaminate Perceived & Actual Efficacy." Paper presented at the 20th Anniversary of the Center for the Study of Rationality, the Hebrew university, Jerusalem, Israel.

* Amar Moty, Ariely Dan, Ayal Shahar, Cryder Cindy and Rick Scott. (2011, August) "Winning the Battle but Losing the War: The Psychology of Debt Management.” Paper presented at the Subjective Probability, Utility, and Decision Making Conference, London, England.

* Amar Moty, Ariely Dan, Ayal Shahar, Cryder Cindy and Rick Scott. (2012, May) "Winning the Battle but Losing the War: The Psychology of Debt Management.” Paper presented at the University of Michigan Decision Consortium May Conference; Ann Arbor, Michigan.

* Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy. (2011, May) “Brand names act like marketing placebos,” Paper presented at the Judgment and Decision Making Conference, the Interdisciplinary center, Herzliya, Israel.

* Amar Moty, Ariely Dan, Ayal Shahar, Cryder Cindy and Rick Scott. (2010, November). Winning the Battle but Losing the War: The Psychology of Debt Management.” Paper presented at Society of Judgment and Decision Making Conference, St. Louis, Missouri, USA.

* Amar Moty, Ariely Dan, Bar-Hillel Maya, Carmon Ziv and Ofir Chezy. (2010, October) “Reputable brand names can improve product efficacy,” Paper presented at the Association for Consumer Research Conference, Jacksonville, Florida, USA.

Amar, M., *Ariely, D., Ayal, S., Cryder, C., and Rick, S. (2010, June). Winning the Battle but Losing the War: The Psychology of Debt Management.” Paper presented in the First Annual Boulder Summer Conference on Consumers’ Financial Decision Making. Boulder, CO, USA.

*Amar, M. (2008) “Generating a Placebo Effect through Marketing Actions”, Paper presented at the the Center of Rationality’s Annual Conference, Israel.

*Bar-Hillel, M., Budescu D.V. & Amar M. (2007) “Predicting World Cup results: Do goals seem more likely when they pay off?” Paper presented at the Subjective Probability, Utility, and Decision Making Conference, Warsaw, Poland.

*Bar-Hillel, M., Budescu D.V. & Amar M. (2006) “Wishful thinking in predicting world cup results: Still elusive” Paper presented at the Judgment and Decision Making Conference, Houston, TX, USA.

*Amar, M. (2005) For Your Eyes Only - Consumers Choice Based on Aggregate Information”, Paper presented at the Center of Rationality’s Annual Conference, Israel.

PROFESSIONAL ACTIVITIES

Editorial Review Board Member International Journal of Entrepreneurship Management & Technology, New York (IJMET)

Committee member in the ISF – Israeli Science Foundation, 2014.

Reviewer for the Journal of Consumer Research (JCR).

Reviewer for the European Marketing Academy(EMAC).

Reviewer for the Consumer Behavior La Londe Conference.

*Positions in administration:

2016 - Head of research in the marketing field, Business school, Ono Academic College.

2010- Current: Director of the Laboratory of consumer behavior, Business school, Ono Academic College.

2010- Current: In charge of the Business School seminar, Ono Academic College.

Membership in Professional Organizations:

Association for Consumer Research (ACR)

Society for Judgment and Decision Making (SJDM)

Society for Consumer Psychology (SCP)

European Association of Decision Making (EADM)

RECENT INVITED TALKS

 The Interdisciplinary Center (IDC) Herzeliya, May 2016  Technion, September 2015  Derbi, Finance department, March 2014  The Hebrew University, Public Health School, January 2014  The College of Management, April 2013  Ben-Gurion University of the Negev, Decision Making and Economic Psychology seminar, March 2013  Ben-Gurion University of the Negev, the Department of Health Systems Management, November 2012  The Interdisciplinary Center (IDC) Herzeliya, June 2012  The Hebrew University, marketing department, May 2012  INSEAD, March 2012  Bar-Ilan University, February 2012  University of Haifa, January 2012  Ben-Gurion University of the Negev, November 2011

SELECTED PRESS COVERAGE OF RESEARCH PRINT AND ONLINE COVERAGE

My research has been covered by Yahoo! Finance, Forbs, UPI (United Press International), Haaretz ( Stoul-Troring, A. (2011), "How brands make us better," Haaretz;See also online: http://www.haaretz.co.il/news/science/1.1174257), the Marker, Bizportal, ICE and Calcalist (Klian, G. (2011), "How brands make us better," Kalkalist;See also online: http://www.calcalist.co.il/local/articles/0,7340,L-3529180,00.html)

TELEVISION AND RADIO INTERVIEWS TELEVISION: Chanel 2 News (http://www.mako.co.il/news-channel2/Weekend- Newscast/Article-6fd35ab4a54c131017.htm); Morning show with Avri Gilad. Israel National Television [Geula Even show, Uri Levy show, Chanel 1], Chanel 10 News. RADIO: Kol Israel Reshet Bet [Keren Noibach show], Galey Zahal [Yael Dan show], Galey Zahal [Golan Yocpaz show], Galey Zahal [Tali Lipkin-Shahk show] ONLINE: Bizportal and ICE (a T.V series on consumer financial decision making: http://www.ice.co.il/article/view/300251; http://ice.co.il/article/view/302068; http://www.ice.co.il/article/view/302907. AOL DailyFinance, The Baltimore Sun, Business Insider, Chicago Booth Capital Ideas, The Chicago Tribune, CreditCards.com, The Dave Ramsey Show, Experian, Fidelity, Fox Business, The Globe and Mail, Kiplinger, MarketWatch, MSN Money, NerdWallet, The Oregonian, Pacific Standard, Pittsburgh Tribune-Review, The Seattle Times, SmartMoney, Time, Yahoo! Finance, The Small BIG: Small Changes that Spark Big Influence

NON ACADEMIC WORK EXPERIENCE (in brief)

2001-Current Financial and marketing consultant to firms, such as Eldar, H-stern, Royalty and to non-profit organizations such as the municipalities of Jerusalem, Eilat and Givataim

2000-2001 CFO, Clementina design group

1997-2000 Comptroller, the Jerusalem Municipality In charge of municipal budgets (totaling 3 billion NIS), the job entailed: budget planning, preparation, control and budget supervision, economic analysis , and initiation of system enhancement projects.

1995 -1996 Assistant to the Deputy Finance Minister. Government of Israel, Knesset (parliament), Jerusalem

1993 -1994 Parliamentary Assistant and Assistant to the Chairman of the State Audit Committee. Knesset (parliament) of Israel, Jerusalem

1992 Economic and Statistical Researcher, Research department, Bank of Israel, Jerusalem.