June 10, 2009

Ms. Elaine M. Polachek Deputy City Manager City of Santa Monica 1685 Main Street, Room 209 Santa Monica, California 90401

Dear Elaine:

We appreciate your continued consideration of our application to run part of the Los Angeles Marathon through the City of Santa Monica. We hope you share in our excitement for our plans and the great benefits we believe they will generate for the City.

As requested, this letter outlines the Santa Monica assets we’d like to use, as well as procedures and protocols we plan to implement, as part of the staging and production of the race:

Course Route (turn-by-turn)

1. San Vicente eastbound from 26th to Ocean Avenue 2. Ocean Avenue from San Vicente to Pico 3. Neilson Way from Pico to 2600 Barnard Way

Parking and Staging

We’re requesting use of Lots 2600 and 2030 for the Recovery Zone (post race) and Lot 1550 for shuttle bus operations to take any participants who require transportation back to the start line. Please see descriptions of these two areas below. Assuming we run the Marathon on Sunday, March 21st, we‘d need access to these lots from midnight Saturday, March 20th until 4:00PM on Sunday, March 21st.

Recovery Zone This area is the first stop after the finish line for the runners. It’s designed to provide finishers with warmth blankets, fluids, and food. Set-up materials here include tables, water, electrolyte beverages, fruit, energy bars, etc. We’d like to stage the Recovery Zone in the 2600 lot.

Finish Line Festival This celebration reunites runners with friends, family, and spectators in a contained area. In addition to various refreshments and music, the Festival will contain a stage and large screen television that will feature the race day broadcast as well as general announcements. Several canopies will define a runner information tent that will contain race day tracking computers. The Finish City of Santa Monica June 10, 2009 Page 2

Line Festival will take place from approximately 7:00AM until 4:00PM on Sunday March 21st. We’d like to stage the Finish Line Festival in the 2600 and 2030 lots.

Street Closures

Location Closure Re-opening

26th and San Vicente 7:30AM 11:45AM Ocean and San Vicente 7:30AM Noon Ocean and Colorado 7:30AM 12:45PM All Santa Monica Streets 1:00PM

Traffic Plan

. We’re in the midst of finalizing a traffic plan to allow for ingress and egress from Le Merigot, Shutters, Loews, and Casa Del Mar in addition to hotels and residences on the east side of Ocean Avenue, north of the Pier during the race. We expect to have it finished next week and will submit it to you promptly upon completion;

. All streets that intersect the course will have barricades blocking access to the route. Additionally, barricades will be placed one block off the course on all intersecting streets, with signage indicating course closures. This will reduce the impact of vehicle traffic driving up to the course and having to execute a u-turn;

. Emergency vehicles will have access to cross and/or drive along the course at all times at all points;

. Once the route is approved, we will submit a detailed traffic plan for the City’s review and revision;

. We’re requesting that Ocean Avenue have a curb-to-curb closure during the race day timeline.

Race Day Course and Medical Services

. 25 water and 13 electrolyte (Gatorade) stations along the entire course, with 4 water and 2 electrolyte stations in Santa Monica;

. 10 misting stations located adjacent to water stations, with 2 in Santa Monica;

. Dropped runner shuttles will circle the course, starting at Mile 7 and continuing through Mile 24, providing transportation back to the finish line for those participants who cannot finish the race. In this past month’s Marathon, 75 people were transported from the course to the finish line; City of Santa Monica June 10, 2009 Page 3

. 10 medical stations along the course starting at Mile 6 and placed every other mile through Mile 25. Stations are staffed by both MDs and nurses. Each station also has a dedicated van for delivery of personnel and supplies. Vans also can serve as cooling stations in case of warm weather;

. Major medical station erected 200 feet past the Finish Line, with a secondary medical station located adjacent to Finish Line Festival.

Municipality and Route Approval Deadlines

. City of Los Angeles Pending . West Hollywood Approved . Beverly Hills June 16 . Santa Monica Negotiable

Charitable Attributes and Components

. Heal the Bay is an Official Charity of the Los Angeles Marathon;

. Sojourn Services, part of OPCC, is also an Official Charity;

. Our Students Run LA program, in which over 3,000 at-risk youth trained for and completed the Marathon, has a training group at the Santa Monica Police Activities League;

. The 2008 Los Angeles Marathon raised $1.6 million for its Official Charities;

. The Los Angeles Marathon is about to become the world’s first major-city marathon to achieve green certification with the Council for Responsible Sport.

Course Video

This video link contains a number of shots taken during the final five miles of the 2009 Los Angeles Marathon. The segment demonstrates that runners finish the marathon in smaller groups spread out over a period of time, so major concentrations of runners is not an issue at the Finish Line:

http://www.youtube.com/watch?v=YguLqk7BggQ

Estimated Revenue to the City of Santa Monica

. Given that the finish line is very close to the Ocean Boulevard hotels, we anticipate selling out all available hotel rooms at these properties;

City of Santa Monica June 10, 2009 Page 4

. We will provide full cost recovery for City services;

. The estimated economic benefit to the City of Santa Monica over 5 years is greater than $21 million.

Community Outreach Efforts

. We will use a combination of email, flyers, and personal door-to-door contact to reach all residents and businesses along the route, providing course details, access routes, and contact information for further questions;

. Community relations staff will contact all businesses, houses of worship, and residences located along the route to provide event details and timelines and coordinate responses to resolve any potential access issues;

. Our marketing outreach includes television, radio, print ads, interactive, social media, and press coverage. Our highly functional web site contains information on street closures, schedules, alternative access routes, and more. See www.lamarathon.com as an existing example;

. Our Marathon Phone Center is staffed by bilingual personnel during the weeks leading up to race day to answer questions and provide information to local residents and businesses;

. The Marathon will provide, at our sole cost, personalized transportation to any Santa Monica citizen reasonably inconvenienced by the race;

. We will invite all houses of worship and other Santa Monica-based non-profit organizations to participate in our Official Charities program, enabling us to drive the benefits of the race deeper into the community, to lasting year-round effect.

We hope this information provides many of the details that you need for the approval process. Please let me know if you’d like any amplification or clarification.

We appreciate your continued consideration and support and look forward to making Santa Monica a feature of our world-class event.

Very truly yours,

LA MARATHON LLC

Russ Pillar President The 2010 Los Angeles Marathon Proposed 2010 Los Angeles Marathon Route Proposed 2010 LA Marathon Route (Santa Monica Detail) Santa Monica Detail Proposed Street Closures

Streets Closing Time Re-open Time

San Vicente between 26th Street and 18th Street 6:45 AM 11:45 AM

San Vicente between 18th Street and 7th Street 7:00 AM 12:00 PM

San Vicente between 7th Street and Ocean Avenue 7:00 AM 12:15 PM

Between Ocean Avenue and San Vicente 7:10 AM 12:30 PM Boulevard and Ocean Front Walk and Navy San Vicente Conceptual Traffic Control Plan Projected Economic Impact to Santa Monica

$21 million over 5 Years

Hotels Parking Meals • 3,150 rooms booked • 5,000 spaces in public • 25,000 participants, for 2 nights lots plus 2 nights hotel including 3,150 parking for 3,150 staying in Santa • $1.6 million economic rooms Monica impact Year One • $175, 000 impact Year • $2.4 million impact • $8.2 million economic One Year One impact over 5 years • $875,000 economic • $12 million economic impact over 5 years impact over 5 years True to Our Mission

World Class Event SANTA MONICA COMMUNITY OUTREACH

Community Involvement

Charitable Outreach Next Steps