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The Los Angeles Marathon Ad Hoc Committee

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The Los Angeles Marathon Ad Hoc Committee FORM GEN. 160 CITY OF LOS ANGELES INTER-DEPARTMENTAL CORRESPONDENCE 0220-02276-0071 Date: February 2 5, 2 01 4 To: Budget and Finance Committee From: The Los Angeles Marathon Ad Hoc Committee Gerry F. Miller, Chief Legislative Analyst, Co-Chair Miguel A. Santana, City Administrative Officer, Co-Chair Subject: 2013 LOS ANGELES MARATHON ANNUAL REPORT At its meeting of September 19, 2008, the City Council approved an amendment to the Los Angeles Marathon Contract which provides for the City Administrative Officer (CAO) to establish an Ad Hoc Committee to be jointly chaired with the Chief Legislative Analyst (CLA), with the Mayor as an ex-officio member. The purpose of the Ad Hoc Committee is to meet with the Los Angeles Marathon organizer, Los Angeles Marathon, Inc. (LAM), to discuss issues and resolve potential problems concerning upcoming Los Angeles Marathon events. The City Council also instructed the Ad Hoc Committee to prepare and submit a "pre-race" progress report to the Council relative to the implementation of the race. Furthermore, Council instructed the Ad Hoc Committee to submit an annual report to the Budget and Finance Committee, which provides an assessment of the success of the event and areas requiring improvement. The pre-race progress report for the 2013 Marathon was transmitted to Council on March 8, 2013 (C.F. 12-0257). Attached is the annual report prepared by LAM for the 2013 Marathon, which was on March 17, 2013. The departments involved in supporting the 2013 Marathon also reported that there were no major incidents. In 2013, the 5K Run sold out for the first time in race history and the Marathon sold out for the second time in race history. The table below provides a comparison of pertinent information on the 2013 Marathon and 2012 Marathon. 2013 Marathon 2012 Marathon Percent Change Marathon - no. of participants 23,018 22,286 3.3% 5K Run - no. of participants 3,603 3,578 0.7% Charity Fundraising ·· $3.09 million $3.02 million 2.3% Downtown- no. of room nights 2,316 2,325 -0.4% Downtown Economic Impact* $866,184 $702,150 23.4% *Based on $374 per room .mght,cost... (prov1(led by LATCB), wh1ch mcludes hotel charges, meals, ground transportation and shopping. · b!nd30 _ )\\::1310 },l\0 ~ !Z ~s ~d s~ aa.a ~\Ol 38\::l:\0 S.'>\8318 JJ.\0 (i:' ~ ,-1')>U JJt\I:J,,,::JO -2- RECOMMENDATION That the Council note and file this report inasmuch as it is for informational purposes only. FISCAL IMPACT There is no impact to the General Fund since the City's direct costs, in accordance with the contract, are reimbursed by LA Marathon, Inc. The estimated economic impact to the downtown area as reported by LA Marathon, Inc. is $866,184. GFM:MAS:PS:MTS:t,:08140127 Attachment: LAM Annual Report N z® 0 :r: <0::: <( .~ j EVENT HIGHLIGHTS " ASICS LA Marathon sells out in early March for only the 2nd time in race history a Perfect weather conditions in Los Angeles on race day lead to 19,634 Marathon finishers (5.1% increase over 2012) and 297 Charity Relay finishers, the first year-over-year increase in finishers since 2010 - 98% of race entrants that started the ASICS LA Marathon completed the race " Aleksandra Duliba (Belarus) wins debut marathon and "The Challenge" in 2:26:07 o Charity fundraising again tops $3 million MARATHON® 3 z@> 0 :c <0::: <( ~ I f' ~ i! I z@ 0 ·!li :r: c.. ~ . 1-- ~ ~ '<( 1.1.1 ~ V') 0:::: ,<( ::::) 0 ~ u M "F" 0 'j N COURSE HIGHLIGHTS (clockwise from top left) Mile 1 - Dodger Stadium Mile 2 - Chinatown Mile 4 - Walt Disney Concert Hall lbA\MARATHON® 6 COURSE HIGHLIGHTS (clockwise from top left) Mile 11 - Hollywood Mile 16 - Rodeo Drive MHe 26 - Ocean Ave - Santa Monica co z@> 0 ::c <~ <( ~ j LA BIG 5K o Official warm-up race of the ASICS lA Marathon (held March 16, 2013) .. 3.1 mile race course begins at the ASICS LA Marathon Start Line and loops through Elysian Park ending back in the Dodger Stadium parking lot . 3, 603 entrants registered - race sold out for first time in race history [lAMARATHON® 9 ASICS LA MARATHON ® 26.2 mile course starts at Dodger Stadium and runs through historic los Angeles neighborhoods including: Elysian Park, Echo Park, Chinatown, little Tokyo, Angeleno Heights, Silver lake, little Armenia, Thai Town, Hollywood, Century City, Brentwood ® Course also runs through West Hollywood, Beverly Hills, federal VA property, and finishes in Santa Monica @ Finish line located on Ocean Ave in Santa Monica, steps away from the Pier @ 23,018 entrants in Marathon- race sells out for second time in race history (201 0) ® 562 entrants in Charity Relay (46% increase over 2012) 1 ~MARATHON® 0 ASICS LA MARATHON WINNERS MALES BIB NAME CIT TIME PRIZE CHALLENGE BONUS 11 Erick Mose KEN 2:09:43. $251000 14 Julius Keter KEN 2:10:30 $121500 2 Nicholas Chelimo KEN 2:10:42 $101000 6 Weldon Kirui KEN 2:10:50 $5,000 15 VitalyShafar UKR 2:13:29 $2,500 FEMALES BIB NAME CIT TIME PRIZE CHALLENGE BONUS F10 Aleksandra Duliba BLR 2:26:07 $25,000 $50,000 F4 Zemzem Ahmed ETH 2:30:31 $12,500 F1 Deena Kaster USA 2:32:38 $10,000 F6 Aberash Nesga ETH 2:37:09 $51000 F3 Colleen De Reuck USA 2:41 :23 . $2,500 ll:~MARATHON® 11 ASICS LA MARATHON PARTNERS TITLE PARTNER PREMIERE PARTNER SPONSORS PARTNER COMMITMENTS: THROUGH 2014: ARROWHEAD, MICHELOB ULTRA THROUGH 2015: ASICS, KECK USC, MARATHONFOTO ~MARATHON® 12 OFFICIAL CHARITY PROGRAM o 81 Official Charities (8% increase from 2012) D $3.09 million raised by charities (2.3% increase from 2012) " 12.8% of ASICS LA Marathon participants ran for charity o 42.4% of LA Big 5K participants ran for charity o 2013 Top Charity Fundraisers - Team in Training ($233, 908) - Team 2 End AIDS ($173,000) - The Dream Center ($148,639.35) DOWNTOWN LA HOTEL PICK-UP Downtown LA 1 ,415 nights 2,055 nights · 2,325 nights 2,316 nights Total Rooms 2, 983 nights 4,690 nights 4,320 nights 4,335 nights @ Average length of stay in Downtown LA- 1.88 nights/stay lbAMARATHON® 14 TELEVISION BROADCAST e live 5-hour broadcast (including pre and post-race shows) in los Angeles DMA on KTLA 5 KTLA .2013 Pre-Race Show (6:00- 7:00am) .5 I 3 share --- - ---·······················--··---- ---- -- -······-·······--- Race (7:00- 10:00 am) 2.2 I 7 share . ·····--················- -----···---: Post-Race Show (10:00- 11:00 am) 2.0 I 6 share --------····················-···-·-····· --····- --- ·-·-·------ -----··-······ - •............... -- -- ---- - @ Race coverage rebroadcast nationally on Universal Sports ® 2013 broadcast had ratings increase over 2012 in all key demos (Adults 18-34, Adults 18-49, and Adults 18-54) 1 ~MARATHON® 6 RADIO & ONLINE COVERAGE o AM570/FOX SPORTS Los Angeles - Start-to-finish race coverage beginning at 5:00 am - Live coverage of traffic into Dodger Stadium and weather prior to race o Continued Twitter partnership to help push out information to race participants () KTLA.com - Live stream of entire race broadcast - 12.5% increase in# of views over 2012 (13,500 views) PRIMEDIA EXPOSURE Media 230 189 231 Accreditations # of Agencies 97 77 95 Media Coverage 198 2.11 265 Summary " 12 ASICS LA Marathon press releases distributed nationally 1 ~MARATHON® 8 .
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