DIGITAL SPEC SHEET

Postmedia offers a wide variety of digital desktop, mobile and tablet ad formats for premium exposure of advertiser messaging across our brands.

042921 DISPLAY AD FORMATS

DESKTOP PG PMP MOBILE

LEADERBOARD BIG BOX BILLBOARD HIGH IMPACT MOBILE OPTIMIZED INTERSCROLLER DISPLAY

STANDARD 728x90 300x250 970x250 Traditional Digital Ads Traditional Digital Ads Traditional Digital Ads optimized for horizontal optimized for horizontal optimized for horizontal BANNER BIG BOX TALL BLOCK 300x600 scrolling. scrolling. scrolling, with increased height 320x50 300x50 300x250 300x600 Next generation mobile for enhanced brand exposure. wallpaper positioned in Mobile specific display ads optimized for between content PG PG PMP PMP vertical scrolling positioned strategically for strategically for increased best mobile performance. engagement. FEATURE XL BILLBOARD XL LEADERBOARD PRE-ROLL IN STREAM CONTENT PLAYER PG PMP VIDEO PREMIUM 1200x250 1200x90 Extra Large digital ads Extra Large digital ads Premium video pre-roll Next Generation Right-Rail optimized for horizontal optimized for horizontal that plays before video player with sticky scrolling with increased scrolling with increased height content. Generally functionality for increased height and width for best and width for best found on Story pages. engagement.

performance. performance. VIDEO

PRE-ROLL FEATURE OUTSTREAM IN STREAM CONTENT PLAYER HOMEPAGE TAKEOVER POINT OF ENTRY SPONSORSHIP INTERSCROLLER Premium mobile video player Mobile video player Mobile video which which plays before content which loads at the bottom of plays on Story pages in generally found on Story pages for further between content. Story pages. engagement.

PG PMP PG PMP PG PMP Digital ad sponsorship Maximize both reach and 1000x700 HIGH IMPACT opportunity with ability impact with a rotational takeover Largest Display ad size available. to takeover every ad capped to 1 per user per day for Next generation Wallpaper positioned slot on a page. increased engagement. in between content strategically for increased engagement. PG PG

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DESKTOP MOBILE

CONTENT AD CONTENT AD 255x90 675x140 In-feed ad with a similar look In-feed ad with a similar look and feel of and feel of traditional editorial traditional editorial placements. Used to drive placements. Used to drive CONTENT audiences to custom content on the Postmedia CONTENT audiences to custom content on network as part of our content packages. the Postmedia network as part of our content packages. PG PMP PG PMP

RESOURCE CENTRE RESOURCE CENTRE < < 990x160 < < 255x160 Horizontal carousel ad located within the Horizontal carousel ad located content well that features up to 8 links within the content well that (images and headlines) to content on the features up to 8 links (images and advertiser’s website. headlines) to content on the advertiser’s website. SPONSORSHIP SPONSORSHIPS CONTENT MODULE CONTENT MODULE

< < 990x160 255x160 Horizontal carousel ad located within the < < Horizontal carousel ad located content well that features up to 8 links within the content well that (images and headlines) to custom content on features up to 8 links (images and the Postmedia network. headlines) to custom content on the Postmedia network.

COBRAND COBRAND 300x250 300x250 Display ad that features both advertiser and Postmedia logos as well as a Display ad that features both scrollable feed of custom content, advertiser and Postmedia logos including headlines and images. as well as a scrollable feed of custom content, including headlines and images. *All sponsorship formats must be purchased as part of a custom sponsorship package.

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CATEGORY CUSTOM RESOURCE CENTRE CONTENT MODULE SOCIAL FEED STATIC RSS ASK ME CUSTOM CLIENT SPONSORSHIP CATEGORY (TEXT WIDGET) (LIST WIDGET) COBRANDED AD COBRANDED AD ANYTHING WIDGET PROVIDED WIDGET

ADVERTISER LOGO ADVERTISER LOGO AD SIZE AD SIZE Twiiter user name/ AD SIZE AD SIZE ADVERTISER LOGO PROTECTED I FRAME 116x40 pixels 60x30 pixels 990x160 (desktop), 990x160 (desktop) Facebook page URL 600x300 (mobile only) 600x300 (mobile only) 100x100 Pixels JPEG or PNG JPEG or PNG 255x160 (mobile) 255x160 (mobile) 300x250 300x250 JPEG or PNG Refer to Display specs Refer to Display specs (desktop and mobile) (desktop and mobile) BRANDSELL for creative formats, sizes for creative formats, sizes Refer to Display specs for BRANDSELL 970x250, 720x90, that are accepted that are accepted creative formats, sizes ADVERTISER LOGO 300x250, 300 x 600 that are accepted 60x30 pixels 970x250, 720x90, Refer to Display specs ADVERTISER LOGO TITLE CHARACTER JPEG or PNG 300x250, 300 x 600 Pixels for creative formats, 60x30 pixels COUNT Refer to Display specs for ADVERTISER LOGO sizes that are accepted JPEG or PNG 52 characters max. CUSTOM CATEGORY creative formats, 60x30 pixels Must include the RSS AND TITLE sizes that are accepted JPEG or PNG TITLE CHARACTER TITLE CHARACTER custom category title. character count COUNT: COUNT SPONSORED 52 characters max 52 characters max. 52 characters max. STORY PAGE URLs STORY URLs Must reflect the type 4 Stories Minimum including custom category of content. title (character count 52 characters max.) STORY PAGE URLs 4 Stories Minimum

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PG PMP PG PMP PG PMP PG PMP LEADERBOARD 728x90 IN-BANNER VIDEO VIDEO VIDEO BILLBOARD 970x250 EXPANDING LEADERBOARD 728x90 (VIDEO WITHIN AN AD UNIT) (IN STREAM) (OUT STREAM) BIG BOX 300x250 EXPANDING BILLBOARD 970x250 LEADERBOARD 728x90 TALL BLOCK 300x600 EXPANDING BIG BOX 300x250 BILLBOARD 970x250 XL LEADERBOARD 1200X90 EXPANDING TALL BLOCK 300x600 BIG BOX 300x250 FILE SIZE FILE SIZE XL BILLBOARD 1200x250 TALL BLOCK 300x600 300mb max file size 300mb max file size

ANIMATION ANIMATION FILE SIZE FILE SIZE FILE SIZE Skippable = 6 minute max. 30 second max duration Skip button enabled at 5 second mark. 100kb file preferred, 100kb file preferred, 1mb max file size These units may expand; see Non-Skip = 15 seconds max. 1mb max file size expandable specifications. 728x90 – 728x315 expanded size ** 6 second max preroll Max initial load: 40k; Z-INDEX RANGE 970x250 – 970x500 expanded size preferred for MOBILE ** 300x250 – 600x250 expanded size max polite load: 100k 0-4,999 ANIMATION 300x600 – 600x600 expanded size 30 seconds auto, Z-INDEX RANGE Unlimited during interaction ANIMATION AUDIO 0-4,999 ANIMATION 30 secs or less; unlimited user interaction May play automatically 30 seconds auto, max bitrate: 192kbps, 44kHz, stereo CBR Z-INDEX RANGE min bitrate: 128kbps,44kHz, stereo CBR Unlimited during interaction AUDIO 0-4,999 Z-INDEX RANGE max bitrate: 192kbps, 44kHz, stereo CBR 0-4,999 Z-INDEX RANGE min bitrate: 128kbps,44kHz, stereo CBR VIDEO AUDIO 5000-1,999,999 30 fps max AUDIO User initiated on click only. VIDEO If using audio, functioning on/off button Must be user-initiated 30 fps max required. Volume control optional. AUDIO (on click; mute/ unmute); GENERAL User initiated on click only. default state is muted. QuickTime(.mov), .avi, .mpg, .wmv, .flv, .mp4 Codecs accepted: If using audio, functioning on/off button GENERAL VIDEO required. Volume control optional. mpeg2, wmv, H.264/aac, mpeg 4 QuickTime(.mov), .avi, .mpg, .wmv, .flv, .mp4, 300mb max file size 30 second max duration 30 fps max VIDEO .mpegs, 3GPP, WebM, DNxHR, ProRes, 0-4,999 **NO VPAID ACCEPTED** 30 fps max VIDEO CineForm, HEVC (h265) VAST 2.0 or higher preferred. Codecs accepted: mpeg2, wmv, H.264/aac, To check your VAST tag for compliance, GENERAL 30 fps max mpeg 4 **NO VPAID OR VAST WRAPPERS please use the VAST TAG INSPECTOR Accepted .jpg, .jpeg, .gif, .png GENERAL ACCEPTED** VAST 2.0 or higher preferred. HTML creative must be self-contained Controls necessary: Play, Pause, VAST 3.0 required for skippable video. OR third party hosted. To check your GENERAL Mute (and/or volume to 0) Tags must NOT have geo, browser, or any other HTML5 ad for compliance, please use Expandable only on user interaction. Note: A close button is not required as targeting on the 3rd party end. Google’s HTML5 VALIDATOR If expanding on click, retract with the video resides within the ad unit To check your VAST tag for compliance, please “Close X” box. 728x90 Must provide a standard jpeg/gif use the VAST TAG INSPECTOR “Close X” button top right, image backup file (40K or less) **Tags accepted from certified 3rd parties ONLY: Arial 12pt(Word) or 16pt(Flash) 970x250 5-7 days business days DBM, comScore, DoubleVerify, IAS, MOAT, minimum for testing and execution Nielsen, Kantar, and Research Now**

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PG PMP INTERSCROLLER MOBILE OPTIMIZED SITE WALLPAPER MOBILE APP TABLET APP DESKTOP/TABLET/MOBILE BANNER 300x50 (VIDEO WITHIN AN AD UNIT) BIG BOX 300x250 BIG BOX 300x250 300x250 FULL PAGE PRE-APP INTERSTITIAL BIG BOX TALL BLOCK 300x600 FULL PAGE PRE-APP INTERSTITIAL FILE SIZE FILE SIZE 100kb file preferred, 1mb max file size 1000x700 Separate left and right panels required 300x600 (P) 1000x700 (L) For full specs, please refer to wallpaper 300x600 template for small vs large screen creative fields 100kb file preferred, 1mb max file size FILE SIZE FILE SIZE FILE SIZE Static images only, solid background 300x50 / 320x50 (50 KB) 300x250 (40KB) 300x250 (40KB) colour required 300x250 (150KB) 320x480 (P) (40KB) 768x1024 (P) 1024x768 (L) (150kb) ANIMATION 300x600 (200KB) **second spot only** — ANIMATION ANIMATION ANIMATION — ANIMATION 10 seconds or less Maximum 30 seconds Z-INDEX RANGE 10 seconds or less — Z-INDEX RANGE Z-INDEX RANGE Z-INDEX RANGE — Z-INDEX RANGE N/A N/A AUDIO N/A — AUDIO AUDIO AUDIO — AUDIO — — VIDEO — — VIDEO VIDEO VIDEO — VIDEO — — GENERAL — Must be received 5 business days in advance. Format: jpg or png GENERAL GENERAL GENERAL non-animation (no flash) Accepted .jpg, .jpeg, .gif, .png GENERAL Supported formats are GIF, JPEG, PNG Supported formats are GIF, JPEG, PNG may be clickable **Creative MUST use a single solid Supported formats are GIF, JPEG, PNG and vendor approved 3rd party tags. and vendor approved 3rd party tags. colour background** and vendor approved 3rd party tag. Static GIFs preferred over animated GIFs. NO FLASH ACCEPTED. Provide HEX# colour code for Static GIFs preferred over animated GIFs. Animated GIFs should follow No close or ‘x’ button. The reader will background colour bleed Animated GIFs should follow KB size limits. swipe the ads in and out. No 3rd party tags, static creative files only. KB size limits. NO FLASH ACCEPTED. Must use specific HMTL coding for NO FLASH ACCEPTED. If animated 3 loops/iterations with a clickthrough, example: If animated 3 loops/iterations with a maximum play time of 15 seconds. Google. maximum play time of 15 seconds.. ca Hyperlink Or .

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BIG BOX 300x250 BILLBOARD 970X250 LEADERBOARD 728X90 TALL BLOCK 300x600 BANNER 300x50

FILE SIZE FILE SIZE FILE SIZE FILE SIZE FILE SIZE 300x250 (150KB) 970x250 (200kb) 728x90 (150kb) 300x600 (200KB) 300x50 (50 KB)

ANIMATION ANIMATION ANIMATION ANIMATION ANIMATION 30 seconds auto 30 seconds auto 30 seconds auto 30 seconds auto 30 seconds auto Unlimited during interaction Unlimited during interaction Unlimited during interaction Unlimited during interaction Unlimited during interaction

Z-INDEX RANGE Z-INDEX RANGE Z-INDEX RANGE Z-INDEX RANGE Z-INDEX RANGE N/A N/A N/A N/A N/A

AUDIO AUDIO AUDIO AUDIO AUDIO N/A Expandable: Two-part expand only, No N/A Expandable: Two-part expand only, No N/A Expandable: Two-part expand only, No N/A Expandable: Two-part expand only, No N/A Expandable: Two-part expand only, No custom close. custom close. custom close. custom close. custom close.

GENERAL GENERAL GENERAL GENERAL GENERAL Accepted .jpg, .jpeg, .gif, .png HTML Accepted .jpg, .jpeg, .gif, .png HTML Accepted .jpg, .jpeg, .gif, .png HTML Accepted .jpg, .jpeg, .gif, .png HTML Accepted .jpg, .jpeg, .gif, .png HTML creative must be self-contained OR third creative must be self-contained OR third creative must be self-contained OR third creative must be self-contained OR third creative must be self-contained OR third party hosted. **Tags accepted from certified party hosted. **Tags accepted from certified party hosted. **Tags accepted from certified party hosted. **Tags accepted from certified party hosted. **Tags accepted from certified 3rd parties ONLY: Bonzai, Celtra, Dianomi, 3rd parties ONLY: Bonzai, Celtra, Dianomi, 3rd parties ONLY: Bonzai, Celtra, Dianomi, 3rd parties ONLY: Bonzai, Celtra, Dianomi, 3rd parties ONLY: Bonzai, Celtra, Dianomi, Google Campaign Manager, Polar, and Google Campaign Manager, Polar, and Google Campaign Manager, Polar, and Google Campaign Manager, Polar, and Google Campaign Manager, Polar, and ResponsiveAds** URLs must use HTTPS ResponsiveAds** URLs must use HTTPS ResponsiveAds** URLs must use HTTPS ResponsiveAds** URLs must use HTTPS ResponsiveAds** URLs must use HTTPS protocol No iFrames, SSL compliant All protocol No iFrames, SSL compliant All protocol No iFrames, SSL compliant All protocol No iFrames, SSL compliant All protocol No iFrames, SSL compliant All clicks using MRAID.open() or No fourth-party clicks using MRAID.open() or No fourth-party clicks using MRAID.open() or No fourth-party clicks using MRAID.open() or No fourth-party clicks using MRAID.open() or No fourth-party tracking All ads are to spec in portrait and tracking All ads are to spec in portrait and tracking All ads are to spec in portrait and tracking All ads are to spec in portrait and tracking All ads are to spec in portrait and landscape mode. landscape mode. landscape mode. landscape mode. landscape mode.

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Drive reader attention using key premium positions and deliver your Leaderboard messaging smoothly. or Billboard Paired with a captivating interscroller that enhances the creative by expanding to fill the screen as people scroll through the page.

HOMEPAGE TAKEOVER: This digital sponsorship package allows advertisers to dominate the homepage of numerous premium properties using multiple ad sizes for a full day. Interscroller in 1st slot under POINT OF ENTRY: editorial block Interscroller This digital opportunity allows advertisers to deliver their ads first to a unique user as they enter any site(s) on our entire network.

BENEFITS:

Effectively capture Better user experience as Scalable with the Postmedia the attention of ad units flow seamlessly Network, reach users Regular potential customers. with the site content. across our networks that Regular Ad Slot spans across the country. Ad Slot

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This document provides an overview of SPECS the specs as well as proper format for file delivery. Please refer to our photoshop DESKTOP/TABLET (LANDSCAPE) MOBILE/TABLET (PORTRAIT) files to simply build your interscroller. You should design your creative with a buffer at the top and You should design your creative with a buffer at the top and bottom to accommodate for the scroll. Ad Size (1000x700px) bottom to accommodate for the scroll. Ad Size (300x600px) REQUIREMENTS: 140px 60px 1000x700 creative will be seen by Desktop and Tablet (Landscape) screens.

300x600 creative will be seen by Mobile and Tablet (Portrait) screens. SAFETY AREA 300px wide Creative should use a solid background colour. HEX colour

SAFETY AREA high 600px

code must be supplied along with 1000px wide high 700px files for creative bleed edges. x 500px high

Fitting essential creative messaging within the safe area is at the discretion of the client/agency.

Two JPEG files – 1000x700 and 300x600 20px (Max file size is 1 MB per file). 60px Must be received by Postmedia 5 days prior to FORMAT FOR FILE DELIVERY: live date for testing and revisions. When saving the JPEG files, please follow the naming conventions Desktop/Tablet (Landscape): Mobile/Tablet (Portrait): SPECIFIC CAMPAIGN NAME - START DATE - INTERSCROLLER 1000x700.JPG SPECIFIC CAMPAIGN NAME - START DATE - INTERSCROLLER 300x600.JPG (eg. WINTER SALE STAPLES CANADA - FEB 7 2020 - INTERSCROLLER 1000x700.jpg) (e.g. WINTER SALE STAPLES CANADA - FEB 7 2020 - INTERSCROLLER 300x600.jpg)

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THIRD PARTY DOUBLECLICK SELF-CONTAINED HTML5 BUNDLE HOSTING CAMPAIGN MANAGER

The HTML5 creative will be stored on a 3rd party server. A HTML5 creative hosted by an advertiser/agency using A self-contained HTML5 snippet. A compressed file containing all HTML Provided to Postmedia as 3rd party ad tag. DoubleClick Campaign Manager. Provided to Postmedia as single HTML5 and supporting assets. CREATIVE FORMAT file. Must be less than 1,000KB Provided to Postmedia as compressed zip bundle. Must be less than 1,000KB

To test the compatibility of your HTML5 ad before submission, we recommend running it through Google’s HTML5 Validator tool HERE

SOFTWARE USED WHAT TO SUBMIT SUMMARY OF STEPS MORE DETAILS NOTES

GOOGLE WEB DESIGNER ZIP file containing .html file and all .js, 1. Create an Exit button CLICK HERE *HTML files must be received 5 days prior to run **Preferred .css, and image assets, plus a static 2. Make sure the Exit has an ID to learn how to add an exit button date for testing and execution BACKUP .gif or .jpg file 3. Apply a clickthrough URL in Google Web Designer 4. Publish locally 5. Submit the resulting .zip for trafficking

ADOBE EDGE ANIMATE ZIP file containing .html file and all .js, 1. Add Studio Enabler CLICK HERE *HTML files must be received 5 days prior to run **Limited support .css, and image assets, plus a static 2. Create an Exit button to learn how to add Studio Enabler to your date for testing, execution, and submission of ZIP file .gif or .jpg file 3. Adjust Publisher settings Edge project, and adjust the Publish settings revised material if necessary 4. Publish the project *RESULTS USING THIS SOFTWARE 5. Create a .zip archive of the resulted “web” folder ARE NOT GUARANTEED and submit for trafficking

TUMULT HYPE ZIP file containing .html file and all .js, 1. Add Studio Enabler CLICK HERE *HTML files must be received 5 days prior to run **Limited support .css, and image assets, plus a static 2. Add the Polite Load listener to learn how to add Studio Enabler, Polite LOad, date for testing, execution, and submission of ZIP file .gif or .jpg file 3. Create an Exit button and Exit to your Hype document revised material if necessary 4. Export to HTML *RESULTS USING THIS SOFTWARE 5. Create a .zip archive of the exported folder ARE NOT GUARANTEED and submit for trafficking

ADDITIONAL INFO CREATIVES NOT COMPLIANT WITH ONE OF THE ABOVE MUST BE SUBMITTED AS THIRD PARTY AD TAGS. Postmedia is not responsible for the costs associated with third-party hosting. All HTML5 creatives MUST have a valid ClickTag or Exit function. For additional support please refer to the DoubleClick Help article HERE. PLEASE NOTE THAT ALL HTML ASSETS REQUIRE EXTERNAL HOSTING.

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HEADLINE WITHIN VIEWABLE AREA ✓

E-NEWSLETTER EBLAST LEADERBOARD 729x90 600x400 PIXELS BIG BOX 300x250

FILE SIZE Below provides an overview of the specs SPECS 100kb file preferred, 1mb max file size as well as proper format for file delivery. It is extremely important that your eblast meets AODA (Accessibility for Ontarians with Disabilities Act ) SUBJECT LINE Must be descriptive compliancy as penalties are quite substantial. ANIMATION SIZE Adhere HTML5 file to maximum width of 600 30 seconds auto Unlimited during interaction On average, the top 600px by 400px ORDER It’s important for all your subscribers to be able to view your are immediately viewable. content in a logical order no matter what device they’re using, but it’s This area should be utilized for showing especially vital for people who use screen readers Z-INDEX RANGE attention-grabbing headers and/or hero images. 0-4,999 Headline text is allowed but should only cover ALL COPY MUST BE LIVE HTML TEXT Subscribers who use a 20% of the full image area. 600px wide or 598px screen reader, or have images blocked in their email client, will not see if a 1px border is present on either side MAIN IMAGE WITHIN VIEWABLE AREA AUDIO information in images. Make sure the most critical content in your message ✓ is presented in text — IMMEDIATELY VIEWABLE AREA FONTS Use web fonts whenever possible at a minimum of 16pt 600 x 400 VIDEO IMAGES Optimize JPG, GIF or PNG file sizes for quick load times, 30 fps max maximum 1MB per eblast. If there is text in your image it will not be accessible by screen readers

GENERAL RESPONSIVE Images and text must be legible when on mobile and any accommodate for all screen sizes and ratios Accepted .jpg, .jpeg, .gif, .png height HTML creative must be self-contained OR third party hosted USE EFFECTIVE COLOUR CONTRAST it is generally a good To check your HTML5 ad for compliance, design choice, but it’s especially important for people with color blindness please use Google’s HTML5 VALIDATOR CTA CTA BUTTON Use one clear button which is easy to click

FOOTER Include the physical address of business, unsubscribe link, legal verbiage, support links and social networks as appropriate any FOOTER height 600px wide

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