1997 Annual Report Swisscom This year’s Annual Report focuses on people and communication The Swisscom Annual Report gives the reader a meaningful insight into our company. It seeks to convey an impression of the company’s mission as well as providing financial facts and figures. The 1997 Annual Report focuses on human communi- cation. The pictorial theme is based on the origin and fount of all communication: people. The photographs, with their communicative faces, form a deliberate contrast to the high-tech communication usually associated with a leading telecommunications company like Swisscom. The people shown in the photographs symbolise the linguistic and cultural diversity of our world. But they also reflect our determination to win over people of other countries and cultures to Swisscom through our outstanding products and services. The 1997 Annual Report and Financial Review of Swisscom are not intended for distribution or publication in the USA, Canada or Japan. The 1997 Financial Review with the review of the group’s results and the consolidated accounts of the Swisscom Group are appended to this Annual Report. Contact Publishing Details Swisscom AG Swisscom’s 1997 Annual Report Corporate Communications is available in English, German, French Viktoriastrasse 21 and Italian. Postfach You can order extra copies of the CH-3050 Berne report or ask for more information Tel. +41 31 342 36 78 using the reply coupon enclosed. Fax +41 31 342 27 79 Up-to-date information is Internet: http://www.swisscom.ch also available on the Internet. E-mail:
[email protected] Publisher: Swisscom AG, Berne, Investor Relations Switzerland Curd-Hasso von Flemming Concept and production: Tel.