THE POWER OF PARTNERSHIP

This packet will help you discover how TAP can help your business grow for:

TOUR OPERATORS Seeking a network to enhance their outreach and cut costs

PREFERRED PROFESSIONAL PROVIDERS Known as “suppliers” in other circles who seek higher ROI THE POW TRAVEL BUYERS ER Seeking quality global tour product to offer their clients TAP-APPROVED

O F P 907.243.7125 AR TNERSHIP www.TravelAlliancePartners.com www.GuaranteedDepartures.com PARTNER LISTING

Effective 6/2014

AFC Waterloo, ON, Canada Branson, MO San Diego, CA Seattle, WA Ellington , MO Calgary, AB, Canada Halifax, NS, Canada Midland, NC Fred Standeven Kim Vance Randy Case Douglas Prior David Burns Corey Marshall Richard Arnold Rick Pharr (519) 747-3283 (800) 346-7706 (858) 481-8188 (206) 935-6848 (573) 663-3100 (403) 245-6200 (902) 423-6242 (704) 888-0698 www.acttours.com www.advancetourandtravel.com www.afcvacations.com www.alkitours.com www.allamericantours.us www.andersonvacations.ca www.atlantictours.com www.ctntravels.com

Allen Park, MI Stoneham, MA Easton, PA Rochester, MN Naperville, IL Grand Rapids, MI Indianapolis, IN Cincinnati, OH Sue Biggs Richard Durgan Bob Buesing Larry Larsen Sandi Pufahl Justin Osbon Jo Ann Carr Greg Wingham (313) 388-0448 (781) 438-2224 (610) 252-7774 (507) 289-3332 (630) 778-7010 (616) 957-1010 (317) 913-0387 (513) 777-8221 www.customholidaysonline.com www.durgantravel.com www.eastcoasttouring.com www.ed-ventures.com w w w . f a n c y f r e e h o l i d a y s . c o m www.imagetours.com www.interludetours.com www.joytours.com

LLC Notch Above Tours Brighton, CO Hermitage, TN Stephens City, VA Colchester, VT Salem, OR Rapid City, SD Staunton, VA Sacramento, CA Lee Dahl Judy Johnson, CTIS Kate Scopetti Gwendy Lauritzen Tony Minden Shebby Lee Steve Everidge Mark Hoffmann (303) 659-4858 (866) 992-8784 (540) 869-1864 (802) 881-0661 (800) 333-0774 (605) 343-4852 (540) 885-1528 (916) 361-2051 www.leisurewesttours.com www.letsgotravelin.com www.takeafuntrip.com www.notchabovetours.com www.orwest.com w w w . s h e b b y l e e t o u r s . c o m www.shenandoahtours.com www.sportsleisure.com

travel twinconcepts

Hatfield, MA San Jose, CA Bensalem, PA Galena, IL Kinderhook, NY Parkersburg, WV Schenectady, NY Salt Lake City, UT Jay Smith Serge Talbot Barry Gerber David Lange Nicholas Calderazzo Bob Cline Crystal DeLorenzo Shawn Horman (413) 247-7678 (408) 879-0101 (215) 638-5750 (815) 777-0820 (917) 575-6600 (304) 485-8687 518-355-4500 (801) 233-0600 www.sportstravelandtours.com w w w. t a l b o t to u r s . c o m www.travelauthority.us www.tristatetravel.com www.twintravelconcepts.com www.ustours.biz www.wadetours.com www.westernleisure.com

This packet is provided by the Travel Alliance Partners, llc and supported by our network of TAP Partners, PPTPs and Preferred Travel Buyers.

2 Dear Prospective Partner,

On behalf of the Travel Alliance Partners TAP is a unique model that works in a to talk with you further about the (TAP), we are delighted to provide insight variety of ways but only you will truly opportunity of partnership with the Travel into our company. Since 2001, TAP know how your company can fit into the Alliance Partners. has emerged as one of the dominant puzzle. leaders in the travel industry. As a Warm regards, corporation owned and managed by tour We invite you to browse this benefit operators, we take a great deal of pride packet, determine where you could fit into the TAP structure and contact in establishing the right partnerships with Stefanie Gorder, ctp, ds either our office or any TAP Partner for tour operators, Preferred Professional Executive Director more information. Our strength is in our Travel Providers and Travel Buyers. 907-243-7125 numbers and we would be delighted [email protected] As a Partner, tour operators gain access to the TAP Network of trusted professionals who are committed to follow an approved Standard of Participation. As a Preferred Professional Travel Provider (PPTP or “supplier” in other circles), our elite circle of quality PPTPs have insight into TAP’s “outside of the box” thinking by connecting with business owners who focus on the return on investment (ROI). As a Travel Buyer, you will gain access into hundreds of tours available worldwide to take the headaches out of planning. All of these partnering methods offer the opportunity to increase your bottom line. In today’s busy world, we can all use more revenues through partnership!

I often hear questions regarding who and what is TAP and how to get involved and I always respond, “First, talk to a TAP Partner () and then to staff, TAP is so different that you will inquire TAP Partner Locations several times before the concept clicks.”

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Being a TAP Partner TAP PARTNERS has allowed our business to (dozens of tour operators with a management stake in TAP) expand into markets we previously were not in which includes working with travel agents and non-TAP tour operators, selling cruises and providing unique tour itineraries outside of our normal territory. TAP As a company, TAP seeks like-minded tour operators throughout North has truly opened the door to our ability to sell America who enhance the partnership through product, location and global tours. services. TAP distinguishes itself from associations and organizations by collaborating with reputable and strategic-thinking travel professionals while - Shawn Horman focusing on their return on investment. By purchasing products, their TAP Vice President, Western Leisure Partners, our Partners can spend more time generating new customers and less time on product development. New prospective Partners can apply in a two-step print application process. Your first contact should be to a current TAP Partner to ensure you understand the Standards of Participation set out for success.

TAP Partnership Benefits for Tour Operators

• Recognition of being involved with a and within the partnership. Instead of review the commitment to ensure company that is committed to higher being a company of one sales force, success for all. Share buy-in level can standards and monitors the health of you have dozens of team members be established after three years for the corporation. working with you. enhanced benefits like dividend and rebate programs. • Full access to trusted professionals • Ability to offer tour packages that who focus on respect and buying from have a unique niche or destination not • Participate in networking each other. currently available in your product opportunities with Partners and learn offerings. TAP Partners trust that their from industry peers. As specialists • Lower operational costs and reduced clients will enjoy the travel experience of many things, we share ideas and rates due to our corporate volume as though it were their own tour and best practices without the threat of buying power. do not worry about losing a client to a competition. competitor. • Increased profits through product • Becoming a TAP Partner sets your placement via distribution on • Entry level into partnership allows for company apart from the crowd. the TAP Retail web site: TAP and a company to individually www.GuaranteedDepartures.com

4 PREFERRED PROFESSIONAL TRAVEL PROVIDERS 2014 (known as “suppliers” in other circles) DESTINATIONS GUILD Preferred PROGRAM GUILD PROGRAM

TAP Partners believe in equality in the travel business. Whether you are a tour operator, , attraction, method of transportation or destination, it takes all of us to create dynamic tour packages to offer to a travel buyer. With this philosophy, we removed the word “supplier” from our vocabulary and have an acronym that truly is uniquely TAP. Just ask a PPTP how they feel about being

HE POW T E one and it’s easy to see why it caught on. We are different! TRAVEL ALLIANCE PARTNERS, LLC R PO Box 221666 l Anchorage, AK 99522 TAP-APPROVED At an Tel: 907-243-7125 l Fax: 520-399-6499

www.TravelAlliancePartners.com l www.TAPpreferred.com O F P www.GuaranteedDepartures.com l www.TheTAPdance.com AR TNERSHIP industry event, I TAP Partnership Benefits for PPTPs was speaking with a non-TAP tour operator who saw my TAP Guild Member pin; they told me that if I was a • PPTPs can tap into a network of top enhanced marketing and promotion a customized part of TAP they knew I was reputable! TAP travel decision makers that span North opportunities. tracking report to has boosted my credibility inside and outside America. watch ROI grow! of it. Guild participation has also allowed me • The “Guild,” our Preferred Destinations Travel Metrics® access to the Travel Metrics, which I’ve found • TAP Partners utilize the PPTP listing cooperative program is available for is an industry to be the most reliable group tour tracking to support and move market share for PPTPs wanting to take advantage of phenomenon where available to DMOs. those that support TAP. additional benefits like advertising, TAP tour operators monthly teleconferences hosted by are mandated to – Kathy Johnson, West Virginia • PPTPs invest time in their TAP tour operators, guaranteed invitation provide us with their Division of investment to ensure they can to TAP sanctioned programs, etc. actual annual revenues. maximize the offerings. Receive first Certain Guild Member levels receive chance at hosting a TAP meeting, boost off season offerings by creating a dynamic new SpecTAPular Tour or Event or participate in our regional travel shows and TAP Marketplace.

• Only PPTPs have the chance to participate in our elite, invite-only event – TAP Dance, held each summer.

• Corporate Preferred PPTPs can work with TAP at a higher level through

5 TAP TAP PREFERRED is a fantastic organization, because I know that I can send my clients TRAVEL BUYERS on a tour that they will love and where they will be treated like true guests; and (travel professionals offering TAP tour products to their clients) even better, I know that when I book a Guaranteed Tour, I never have to worry about my clients’ tours being cancelled. On the contrary, they always come back raving Our elite TAP Preferred Travel Buyers are sellers of travel located throughout about their fantastic experiences. North America who tap Into TAP Tours to offer the best in global travel - Christine Tripod, Tripod products to their clients. Tour operators, travel agents and group leaders are Vacations behind our concept of increasing profits through working with TAP.

• Offer your clients hundreds of • Earn money through commissions • Exclusive TAP Into T.A.P - Tuesdays at Guaranteed, Scheduled, and Custom on selling global travel product. TAP Two (EST) weekly webinars featuring tours. Created by regional experts, offers higher revenues with lower unique tour products, TAP Partners, our itineraries are unique, and offer headaches. destinations and an assortment smaller sellers of travel the ability of topics lasting no more than 30 to increase their offerings without • Friendly TAP Call Center team minutes. If you miss a week, just increasing operations. Tours available members are trained to make the access the link via our TAP Instant on our newly remodeled web site (see sales experience seamless. Our team Replay and listen to the recording www.GuaranteedDepartures.com) has direct access to the TAP decision later. and special features showcased in our makers. Who else gives you access annual brochure, TAP Into Guaranteed to the owners of dozens of tour • Exclusive monthly Preferred eBlasts Departures. companies? Only TAP. showcase TAP Tours & Programs to enhance your selling ability. Our • Never turn away business to your • Opportunity to participate in our TAP travel shows are open to any travel competitors because you don’t offer a Tour Wrap program where all TAP professional and allow you to mingle destination! Guaranteed Departure Tours can be with TAP Partners. If we have a TAP showcased on your web site via a link Partner in your neighborhood, we will with no fear of you losing your client! even help with your own travel show to Your clients stay YOUR clients! enhance sales.

6 OVERVIEW OF TAP PROGRAMS

www.GuaranteedDepartures.com 2 PM EST Travel Alliance Partners (TAP) redefines escorted motorcoach tours by offering a collection of one-of-a-kind experiential travel programs that were each created by a regional travel expert. TAP travelers can choose from more than 500 Join us each week as we TAP Into Travel worldwide destinations and be assured of both a professionally packaged travel and explore a new tour or destination in our unique webinar series. getaway as well as a once-in-a-lifetime guided motorcoach tour for a that brings together the best of the destination with authentic local insight. We Link to our Free Webinars through invite you to explore our website to find the destination and touring options that www.GuaranteedDepartures.com are right for your clients. Learn more about TAP through our TAP 101 sessions held by staff to assist you. We offer:

Guaranteed Departure: These tours Custom Group Tours: Travel have no passenger minimums and GD itineraries that can be created by CD 2014-2015 will never cancel once a deposit any of TAP’s regional travel experts FOR TOURING IN NORTH AMERICA & WORLDWIDE is secured. Guaranteed Departures are to meet the unique interests, travel clearly noted in the itinerary section. budgets and number of passengers (a minimum of 20 is required) for groups Scheduled Departures: Researched, seeking a personalized touring experience. Travel scheduled and with set prices, these SD TAP has developed sample itineraries that itineraries are ready for booking and can be used as the basis for customized once a passenger quota is met, Scheduled travel itineraries –from and Departures can become Guaranteed attractions to the number of days on tour. Departures.

(866) 373-0790 www.GuaranteedDepartures.com

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TAP is A a very loyal group PROGRAMS R CONTINUED of operators. Being located T W in an area in which operators A P R have many choices, I have found that TO U TAP partners give me preference when coming my way due to our relationship. I love that! They also work very hard to promote us, especially when we put in Travel Metrics the effort to assist them in doing so. Travel Metrics is a tour follow-up system of measuring the success of travel to a – Heather Boehm, Grapevine, specific destination. We measure how TAP TX CVB SpecTAPular Tours & Events tours perform and we promise to make this This program kicked off in 2012 and is TAP exclusive information available only in partnership with our PPTPs & Guild to qualified PPTP participants. TAP is the Members to showcase a tour or special only company in the industry that requires event that TAP creates and markets (yes, REQUIRES)TOUR every member WRAP to submit collectively. Imagine the power of dozens tracking numbers. This is why we can of tour companies offering a unique and guarantee the results for destinations exclusive product and bringing in between 40—2,000 guests into a community at a time when the business is needed. BET on TAP Program The Buyers Educational Tour started in our W 2010 by TAP Partners to expand their T ra tour outreach. Held annually, the B.E.T. P p A recognizes TAP Partners’ top Travel Buyers T and encourages new tour opportunities. TAP tour operators invite their clients to experience a destination and mingle with TOUR WRAP other professionals who have product to sell. The invitation component is coordinated by TAP Headquarters to TAP Tour Wrap protect our inviting TAP Partners as TAP Gives Back Program Interested in offering TAP Tours to your all sales are driven back to the inviting Since 2006, TAP Gives Back has been our clients via your web site? Our new TAP Partner only. The key to this program charitable arm which raises funds year Tour Wrap allows full access to all of TAP is allowing the B.E.T. on TAP delegates round to be distributed in the community tours without the risk of losing your client! to experience TAP and meet with our that hosts our Annual General Meeting All tour requests go back to your office Partners and PPTPs (TAP suppliers) each December. TAP Gives Back is simply allowing you to service your client and who can promote their products in about improving the lives of children and earn commission! a setting built on mutual trust. making them happy.

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