From Age to the Age of Humanity – ICE CAMP 2019 presented by Audi quattro is open

The clock is striking 13! ICE CAMP is being held on the Kitzsteinhorn for the 13th time and features an installation by East Tyrolean artist Max Seibald, as well as the new Audi S4 Avant quattro and a chic, stylish Ice – all housed in three magnificent made of ice and .

Kaprun, 25 January 2019. ICE CAMP is located on a sunny plateau at 2600 m above sea level, in the middle of the glacier ski area on the Kitzsteinhorn. For 13 years now, its handmade ice domes have been an irresistible magnet for visiting skiers, snowboarders and snowshoers. That said, time is relative – what are 13 years in comparison to the whole history of humanity? And it is precisely that vast swath of human history, known as the Anthropocene era, to which this icy art project is dedicated in 2019.

The Anthropocene – open-ended In the first , three hourglasses shaped out of ice symbolize the passage of various epochs: Two oversized hourglasses that have already run out represent the Geological Age and the Post-Glacial Age. Another small one, with the grains still running through it, stands for the human era. Ice artist Max Seibald explains: “The Anthropocene is characterized by human influences. When this era actually ends remains an open question. Humanity has the power in its own hand to determine the ultimate outcome.” Light designer Chris Geissler is of the same opinion: “The hourglass of the human era hasn’t yet run out. Within each of us, we have the power to make changes. The impressive video projected on the ceiling of the ice igloo, in combination with icy light objects, is a call to act, simultaneously creating space for interpretation and reflection.” The video is on loan from museo CCCB in , which also showed its first-ever exhibition on the Anthropocene theme just last year.

Icy and stylishly square In the second igloo, colorful cubes of ice serve as veritable icebreakers for a cozy chat or a more “serious” flirt at the Ice Bar. Cut out of real glacier ice, these icy cubes serve as furniture amid the cool, sophisticated atmosphere of the Ice Bar. If you prefer to top up your Vitamin-D tank, there is nowhere better than the sundeck out in front of the three ice igloos. Chillin’ to music and stretched out on your chair, you can gaze out at the freestylers in the snowpark or contemplate your own place in human history, indulging yourself in gastronomic snacks along with the imposing sight of the summit of the Kitzsteinhorn.

Strong Performance – icily presented The motorized age constitutes a relatively small fragment of Anthropocene time. Which makes the masterful high-tech performance of the fiery red Audi S4 Avant quattro in the “Audi Showroom” even more fascinating. With its newly developed turbo V-6 engine, a “virtual cockpit” and a Tiptronic 8-speed transmission, the Audi S4 Avant quattro puts 354 hp on the road. Here, in the third igloo of the ICE CAMP, you can quietly marvel at the sophisticated technology of this sporty, efficient Audi, presented to perfection on a colorfully illuminated plate of ice. Thanks to the PhotoPoint that has also been installed here, you can pose with the Audi and immediately upload your selfie to your favorite social networks

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The making of ICE CAMP. The rest of East Tyrolean ice sculptor Max Seibald’s team, which includes ICE CAMP master-builder Andy Tremschnig and his partner Chris Geissler, have also done their part to guarantee a punctual start to this year’s ICE CAMP. After a building period lasting several weeks, the three interconnected ice igloos, made from 60 tons of ice and 2500 m³ of snow, while also integrating artful interior design and impressive lighting, were officially presented to the public on the Kitzsteinhorn. The igloos, each 12 m in diameter, are centrally located in the ski area, right next to the pistes as well as the deep-snow hills. Winter hikers can reach the ICE CAMP via a marked trail, on which a guided snowshoe hike is also offered every Wednesday at 10:30 a.m. from the Alpinecenter to the ICE CAMP.

Kitzsteinhorn – the glacier

The Kitzsteinhorn in the Zell am See-Kaprun region is the only glacier ski area in Salzburger Land. At elevations around the 3000 m mark, fans can count on outstanding snow conditions from October until early summer with 100% certainty. Thanks to the Maiskogel, Kaprun also boasts a second – very family-friendly – ski area, which will now be linked directly to the glacier itself thanks to a generational project. In a first step, in December 2018 the MK Maiskogelbahn, a 10-passenger monocable gondola to the top of the Maiskogel, was opened. One year later, the 3K K-onnection will go into operation. The first tri-cable gondola in Salzburg, it will carry passengers from the Maiskogel straight to the Langwied area on the Kitzsteinhorn. As of December 2019, it will then be possible to reach the mountain station on the Kitzsteinhorn (TOP OF SALZBURG, elev. 3029 m) by means of a string of pearls consisting of six cableways running from the town center of Kaprun (768 m) via the Maiskogel. This 12 km scenic ride will not only be the longest continuous gondola axis, it will also rise the greatest elevation (2261 vertical meters) in the Eastern Alps.

--- Photos and Video: Photo Download: https://www.kitzsteinhorn.at/en/service/backstage/press/from-ice-age-to-the-age-of- humanity-pr3961 Video Download: https://www.youtube.com/watch?v=oaiU0L4XVQk&feature=youtu.be

ICE CAMP presented by Audi quattro is located at one of the most beautiful lookout points in the glacier ski area on the majestic Kitzsteinhorn. In front of the three interconnected snow domes, a spacious sundeck invites visitors to relax and enjoy. Kitzsteinhorn ICE CAMP presented by Audi quattro Photo credit: Kitzsteinhorn / Klaus Listl

The Anthropocene – the human era – is depicted as an hourglass with grains of sand running through it. The two hourglasses standing next to it, both of which have already run out, symbolize eras which have already elapsed, namely the Geological Age and the Post-Glacial Age. Kitzsteinhorn ICE CAMP presented by Audi quattro2019_2 Photo credit: Kitzsteinhorn / Alex Papis

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“There’s still time!”, the hourglass of artist Max Seibald at the ICE CAMP on the Kitzsteinhorn reminds us. Brought out perfectly by the lighting installation, visitors can experience first- hand this art installation on the topic of the “Human Era”. Kitzsteinhorn ICE CAMP presented by Audi quattro2019_3 Photo credit: Kitzsteinhorn / Alex Papis

The video projected on the ceiling is on loan from museo CCCB in Barcelona. The texts and pictures amplify the call for action.

Kitzsteinhorn ICE CAMP presented by Audi quattro2019_4 Photo credit: Kitzsteinhorn / Alex Papis

Artistry, technical innovation and icy enjoyment are closely interconnected at the ICE CAMP – visitors can make their way from the art igloo to the Audi Showroom or to the stylish Ice Bar.

Kitzsteinhorn ICE CAMP presented by Audi quattro2019_5 Photo credit: Kitzsteinhorn / Alex Papis

The Audi S4 Avant quattro is presented in the Audi Showroom on a colorfully illuminated icy plate. Visitors can marvel up-close at its sophisticated technology and modern design.

Kitzsteinhorn ICE CAMP presented by Audi quattro2019_6 Photo credit: Kitzsteinhorn / Alex Papis Opening of ICE CAMP presented by Audi quattro 2019 (left to right): Günther Brennsteiner (authorized officer of Gletscherbahnen Kaprun AG), Andreas Tremschnig (X-over), Max Seibald (artistic director), Katharina Nowak and Johanna Trampitsch (both Audi/Porsche Austria AG), Maria Hofer (marketing director Gletscherbahnen Kaprun AG), Norbert Karlsböck (board chairman Gletscherbahnen Kaprun AG) and Chris Geissler (X-Over) Kitzsteinhorn ICE CAMP presented by Audi quattro2019_1 Photo credit: Kitzsteinhorn / Alex Papis

Icy and stylishly square – the Ice Bar at the ICE CAMP invites visitors to enjoy a cozy chat on colorful furniture made of real glacier ice.

Kitzsteinhorn ICE CAMP presented by Audi quattro2019_7 Photo credit: Kitzsteinhorn / Alex Papis

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For a “serious” flirt at the Ice Bar, the 10 colorful icy cubes serve as real icebreakers. They give the bar a sophisticated flavor.

Kitzsteinhorn ICE CAMP presented by Audi quattro2019_8 Photo credit: Kitzsteinhorn / Alex Papis

With a chainsaw in hand, artist and sculptor Max Seibald turns the blocks of ice into sculptures for his ICE CAMP. He has been with the event since the very first ICE CAMP in winter 2006/2007. Kitzsteinhorn ICE CAMP presented by Audi quattro_Max Seibald Photo credit: Kitzsteinhorn / Dominik Wartbichler

Press Contact:

Maria Hofer Kitzsteinhorn - Gletscherbahnen Kaprun AG Kitzsteinhornplatz 1a A-5710 Kaprun Tel.: +43 / (0) 6547 / 8700-171 Mobile: +43 / (0) 664 / 78 29 855 E-Mail: [email protected]

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