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Introducing Diamond Sporting Group Jon V5.Key INTRODUCING DIAMOND SPORTING GROUP Diamond Sporting Group is a fresh thinking multi brand Sports Group. We specialise in Sports Festivals & Events, Sponsorship, Sportswear and Brand Creation & Development. Founded on our passion for sport and creativity, we enjoy turning concepts into reality and pride ourselves on building long-term relationships. The company consists of a young and dynamic team who have vast experience working with global brands and sports institutes worldwide. We are proud to be from Bournemouth and work closely with local partners and authorities to bring exciting projects to the local area. Diamond Sporting Group are the proud owners of the renowned Bournemouth 7s Festival which has just celebrated its 8th successful year and has cemented its place on the sporting and festival calendars. The festival plays host to a staggering 30,000 people, 3,000 campers, 386 rugby, netball, hockey and dodgeball teams over the Spring May Bank Holiday Weekend each year. The company also owns Viper 10 which is the brand leader in performance sportswear and customised teamwear. The company prides itself on its outstanding customer service and guaranteed delivery times. Our cutting edge 3D designs and our latest technical fabrics ensure maximum performance for the athlete on and off the field. V10 Creative is the latest addition to the Diamond Sporting Group Portfolio offering brand design and creative services to Universities, Sporting Celebrities and Sports Clubs as well as experiential brand activation for sponsors and partners. DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 PROMOTING FACEBOOK DSG - A SOCIAL POWERHOUSE Combined total of 59,100 + fans Facebook.com/Bournemouth7s Facebook.com/Viper10Sportswear Gender Breakdown 53 % Male 47% Female Age Breakdown 5% Aged 13-17 30% Aged 18-24 50% Aged 25-34 10% Aged 35-44 5% Aged 44+ TWITTER Combined total of 44,100+ followers Twitter.com/Bournemouth7s Twitter.com/Viper10Sports Gender Breakdown 68 % Male 32% Female INSTAGRAM Combined total of 11,100+ followers Instagram.com/Bournemouth7s Instagram.com/Viper10Sports YOUTUBE Combined total of 313,100+ views Youtube.com/Bournemouth7s Youtube.com/Viper10Sportswear LINKEDIN 25,000+ Connections Over 10,000 Sporting Connections Over 5,000 Marketing Connections DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 EXPLAINING OUR MARKETING REACH MARKETING REACH Total Estimated Reach Over 3.5 Million TV & Radio Sample Total Estimated Reach Of 3,000,000 People Print Advertising Sample Total Estimated Reach Of 490,000 People Outdoor & Promotional Campaign Sample Total Estimated Reach Of 150,000 People Online, Social & Viral Media Campaigns Total Estimated Reach Of 190,000 People AUDIENCE Demographic • ABC1 Sport Enthusiasts • 60% Male • 40 Female Primary Demographic 18-30 ABC1 Secondary Demographic 30-45 ABC1 & Young Families REGIONAL PROFILE London South 31% Midlands West 6% South 27% Midlands East 4% London North 13% North East 4% South West 12% North West 3% DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 INTRODUCING The company consists of a young and “ dynamic team who have“ vast experience THE DIAMOND SPORTING GROUP TEAM working with global brands and sports institutes worldwide. DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH SIMON EVANS (HEAD OF COMMUNICATIONS) OUR COMMERCIAL NETWORK HEATHROW EXPRESS It was an absolute pleasure working with the “ Commercial Team at Diamond Sporting Group. Their intimate knowledge of the audience“ and creative vision helped us to engage with over 10,000 potential customers in just two days! FESTIVAL SPONSORS 2014 & 2015 2014 2012 - 2015 2009 - 2014 2012 - 2014 2015 2011 - 2015 2009 - 2015 2014 2012 - 2014 2014 2012 - 2015 2012 - Present 2011 - 2015 2008 - 2011 & 2015 2014 2014 2014 & 2015 2015 2015 2012 - 2014 DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH OUR COMMERCIAL NETWORK DSG PARTNERS DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH MEDIA PARTNERS & EXAMPLE COVERAGE DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH SOME OF OUR BIGGEST FANS “To perform at the top level you need to boundaries, Viper 10 have done just that. The designs, quality and fit are amazing. I’m proud to be part of the Viper 10 family.” “I have now attended a few Bournemouth 7s Festivals and it has to be said that this years is by far the biggest and best! It really is an unforgettable weekend.” Lewis Moody (MBE) Former England Rugby Captain Alex Cuthbert Wales & British Lions Rugby Player “I was blown away by the scale of Bournemouth 7s. The concept of mixing four sports & music is 100% unique. Bournemouth 7s is like a sporting Glastonbury!” “V10 Creative provided the perfect platform for us to promote Alcatel One Touch. Not only did they provide the target audience, they also developed and delivered a consistent and impactful activation.” Jamie Roberts Wales & British Lions Rugby Player Tracey Hudson Alcatel OneTouch “V10 Creative successfully delivered an impressive and visually impactful experiential marketing message “VIPER 10 brings a unique edge to netball, it's a which not only raised the profile and awareness of our lifestyle brand for people who are passionate about brand but allowed us to interact with the next their sport. They have perfected the womens fit, on generation of Heathrow Express regulars.” and off the court.” Simon Evans Geva Mentor Heathrow Express England International Netball Player DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 INTRODUCING BOURNEMOUTH 7s FESTIVAL The Bournemouth 7s Festival is an action packed May Bank Holiday weekend filled with enthralling sport, live music and entertainment. Launched in 2008, the event has established itself as the world’s largest sport and music festival attracting 30,000 people to Bournemouth Sports Club. In 2015, Bournemouth 7s celebrated eight years of success and with the event selling out in record time, it was undoubtedly the best event to date. Described as the Sporting Glastonbury, the event proudly hosted 386 teams across Rugby 7s, Netball 7s, Dodgeball and Hockey 7s. With the event attracting some of the largest global brands around, the opportunities for festival-goers at this years event were endless. Brands such as Lucozade Sport, Tuborg, Somersby, Toro Pro, Muscle Milk and Kopparberg played a vital role in the success by sponsoring a selection of the 10 live arenas on offer. In addition to this, crowds flocked to the various experiential stations offered by sponsors within the Main Festival Arena. Bournemouth 7s sister company Viper 10 Sportswear also assisted the success of the event. As the Official Sponsor of the Viper 10 Campsite, up to 3,000 campers could be accommodated across a variety of campsites including V.VIP Glamping, VIP Camping, Women Only Camping and Standard Camping. With the event growing year on year, it also attracts some of sports biggest names such as Manu Tuilagi, Geordan Murphy, Lewis Moody and Alex Cuthbert. BOURNEMOUTH 7s FESTIVAL WWW.BOURNEMOUTH7s.COM 2015 PRESS RELEASE BOURNEMOUTH 7s FESTIVAL The 2015 Bournemouth 7’s Festival cemented its 8th year of existence in a 2015 also saw Bournemouth 7s forge a relationship with Bournemouth University who true to form fashion. Showing again why it is such an undoubtedly popular were granted naming rights to the 2015 Sport BU Wrench Dodgeball Cup. event. Hockey 7’s has gone from strength to The Festival took place over the last May Bank Holiday Weekend, Friday 22nd – strength, seeing an increase in Sunday 24th May, with the momentum of the festival gathering year on year it was participation numbers having only no surprise to see that the event sold out again weeks in advance. been introduced at the 2014 Festival from 22 teams to 32 in 2015. The Festival weekend saw 30,000 sport enthusiasts and festival-goers, including 3,000 campers yet again descend upon the Bournemouth Sports Club, to enjoy 3 Teams who attended the festival days of thrilling sport and entertainment proving again why it has achieved the found that extra bit of luxury with status of the World’s Largest Sport and Music Festival. Bournemouth 7s is proud participants being accommodated by to show growth in team numbers year on year and the 2015 festival was no the Festivals Glamping yurts, which different, welcoming the most ever teams at the festival with 386 teams compared had their most successful year to to 2014’s 366 as well as 5,000 players competing across Rugby 7s, Netball, date, with the number of participants Dodgeball & Hockey 7s competitions. set to increase for 2016. These are all pre-erected as well as being The Viper 10 National Cup, that took centre stage on the main Festival arena, saw equipped with beds, duvets and several thousand spectators witness The Black Sheep win for the second year in a pillows for the comfiest weekend possible. row beating the Viper 10 All Stars in the final, showing their class Again the Festival saw famous International Rugby Stars attend the Festival with the having only entered the Festival likes of England player Manu Tuilagi as well as Welsh Try – Scoring Legend Shane for the first time in 2014. Williams celebrate his retirement at this year’s event. The Elite Ladies Cider Cup saw All of the teams wearing Viper 10 kit at the festival benefitted from a variety of Viper 10 the Hawketts come out victorious perks provided by Official Partners; Piranha Guard, TomTom and hydrating drinks having competed in the Festival provided by Vita Coco Coconut Water. before. If you were able to find a moment to draw your attention away from the sports The Netball 7s Festival proved to competitions, there was some fantastic entertainment including the the introduction of be a great success once more Bubble Ball which proved to be a huge hit at the festival. In addition to this guests were welcoming Superleague Netball able to make the most of a wide selection of fun fair rides throughout the day and Teams such as the Hertfordshire night.
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