INTRODUCING DIAMOND SPORTING GROUP

Diamond Sporting Group is a fresh thinking multi brand Sports Group. We specialise in Sports Festivals & Events, Sponsorship, Sportswear and Brand Creation & Development. Founded on our passion for sport and creativity, we enjoy turning concepts into reality and pride ourselves on building long-term relationships.

The company consists of a young and dynamic team who have vast experience working with global brands and sports institutes worldwide. We are proud to be from Bournemouth and work closely with local partners and authorities to bring exciting projects to the local area.

Diamond Sporting Group are the proud owners of the renowned Bournemouth 7s Festival which has just celebrated its 8th successful year and has cemented its place on the sporting and festival calendars.

The festival plays host to a staggering 30,000 people, 3,000 campers, 386 rugby, , hockey and dodgeball teams over the Spring May Bank Holiday Weekend each year.

The company also owns Viper 10 which is the brand leader in performance sportswear and customised teamwear. The company prides itself on its outstanding customer service and guaranteed delivery times. Our cutting edge 3D designs and our latest technical fabrics ensure maximum performance for the athlete on and off the field.

V10 Creative is the latest addition to the Diamond Sporting Group Portfolio offering brand design and creative services to Universities, Sporting Celebrities and Sports Clubs as well as experiential brand activation for sponsors and partners.

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 PROMOTING FACEBOOK DSG - A SOCIAL POWERHOUSE Combined total of 59,100 + fans Facebook.com/Bournemouth7s Facebook.com/Viper10Sportswear

Gender Breakdown 53 % Male 47% Female

Age Breakdown 5% Aged 13-17 30% Aged 18-24 50% Aged 25-34 10% Aged 35-44 5% Aged 44+

TWITTER Combined total of 44,100+ followers Twitter.com/Bournemouth7s Twitter.com/Viper10Sports

Gender Breakdown 68 % Male 32% Female

INSTAGRAM Combined total of 11,100+ followers Instagram.com/Bournemouth7s Instagram.com/Viper10Sports

YOUTUBE Combined total of 313,100+ views Youtube.com/Bournemouth7s Youtube.com/Viper10Sportswear

LINKEDIN 25,000+ Connections Over 10,000 Sporting Connections Over 5,000 Marketing Connections

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 EXPLAINING OUR MARKETING REACH

MARKETING REACH

Total Estimated Reach Over 3.5 Million

TV & Radio Sample Total Estimated Reach Of 3,000,000 People

Print Advertising Sample Total Estimated Reach Of 490,000 People

Outdoor & Promotional Campaign Sample Total Estimated Reach Of 150,000 People

Online, Social & Viral Media Campaigns Total Estimated Reach Of 190,000 People

AUDIENCE

Demographic • ABC1 Sport Enthusiasts • 60% Male • 40 Female

Primary Demographic 18-30 ABC1

Secondary Demographic 30-45 ABC1 & Young Families

REGIONAL PROFILE

London South 31% Midlands West 6% South 27% Midlands East 4% London North 13% North East 4% South West 12% North West 3%

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015

INTRODUCING The company consists of a young and “ dynamic team who have“ vast experience THE DIAMOND SPORTING GROUP TEAM working with global brands and sports institutes worldwide.

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH SIMON EVANS (HEAD OF COMMUNICATIONS) OUR COMMERCIAL NETWORK HEATHROW EXPRESS

It was an absolute pleasure working with the

“ Commercial Team at Diamond Sporting Group. Their intimate knowledge of the audience“ and creative vision helped us to engage with over 10,000 potential customers in just two days! FESTIVAL SPONSORS 2014 & 2015

2014 2012 - 2015 2009 - 2014 2012 - 2014 2015

2011 - 2015 2009 - 2015 2014 2012 - 2014 2014

2012 - 2015 2012 - Present 2011 - 2015 2008 - 2011 & 2015 2014

2014 2014 & 2015 2015 2015 2012 - 2014

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH OUR COMMERCIAL NETWORK DSG PARTNERS

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH MEDIA PARTNERS & EXAMPLE COVERAGE

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 WHO WE WORK WITH

SOME OF OUR BIGGEST FANS “To perform at the top level you need to boundaries, Viper 10 have done just that. The designs, quality and fit are amazing. I’m proud to be part of the Viper 10 family.” “I have now attended a few Bournemouth 7s Festivals and it has to be said that this years is by far the biggest and best! It really is an unforgettable weekend.” Lewis Moody (MBE) Former England Rugby Captain

Alex Cuthbert Wales & British Lions Rugby Player “I was blown away by the scale of Bournemouth 7s. The concept of mixing four sports & music is 100% unique. Bournemouth 7s is like a sporting Glastonbury!” “V10 Creative provided the perfect platform for us to promote Alcatel One Touch. Not only did they provide the target audience, they also developed and delivered a consistent and impactful activation.” Jamie Roberts Wales & British Lions Rugby Player Tracey Hudson Alcatel OneTouch

“V10 Creative successfully delivered an impressive and visually impactful experiential marketing message “VIPER 10 brings a unique edge to netball, it's a which not only raised the profile and awareness of our lifestyle brand for people who are passionate about brand but allowed us to interact with the next their sport. They have perfected the womens fit, on generation of Heathrow Express regulars.” and off the court.”

Simon Evans Geva Mentor Heathrow Express England International Netball Player

DIAMOND SPORTING GROUP WWW.DIAMONDSPORTINGGROUP.COM 2015 INTRODUCING BOURNEMOUTH 7s FESTIVAL

The Bournemouth 7s Festival is an action packed May Bank Holiday weekend filled with enthralling sport, live music and entertainment.

Launched in 2008, the event has established itself as the world’s largest sport and music festival attracting 30,000 people to Bournemouth Sports Club.

In 2015, Bournemouth 7s celebrated eight years of success and with the event selling out in record time, it was undoubtedly the best event to date. Described as the Sporting Glastonbury, the event proudly hosted 386 teams across Rugby 7s, Netball 7s, Dodgeball and Hockey 7s.

With the event attracting some of the largest global brands around, the opportunities for festival-goers at this years event were endless. Brands such as Lucozade Sport, Tuborg, Somersby, Toro Pro, Muscle Milk and Kopparberg played a vital role in the success by sponsoring a selection of the 10 live arenas on offer. In addition to this, crowds flocked to the various experiential stations offered by sponsors within the Main Festival Arena.

Bournemouth 7s sister company Viper 10 Sportswear also assisted the success of the event. As the Official Sponsor of the Viper 10 Campsite, up to 3,000 campers could be accommodated across a variety of campsites including V.VIP Glamping, VIP Camping, Women Only Camping and Standard Camping.

With the event growing year on year, it also attracts some of sports biggest names such as Manu Tuilagi, Geordan Murphy, Lewis Moody and Alex Cuthbert.

BOURNEMOUTH 7s FESTIVAL WWW.BOURNEMOUTH7s.COM 2015 PRESS RELEASE BOURNEMOUTH 7s FESTIVAL

The 2015 Bournemouth 7’s Festival cemented its 8th year of existence in a 2015 also saw Bournemouth 7s forge a relationship with Bournemouth University who true to form fashion. Showing again why it is such an undoubtedly popular were granted naming rights to the 2015 Sport BU Wrench Dodgeball Cup. event. Hockey 7’s has gone from strength to The Festival took place over the last May Bank Holiday Weekend, Friday 22nd – strength, seeing an increase in Sunday 24th May, with the momentum of the festival gathering year on year it was participation numbers having only no surprise to see that the event sold out again weeks in advance. been introduced at the 2014 Festival from 22 teams to 32 in 2015. The Festival weekend saw 30,000 sport enthusiasts and festival-goers, including 3,000 campers yet again descend upon the Bournemouth Sports Club, to enjoy 3 Teams who attended the festival days of thrilling sport and entertainment proving again why it has achieved the found that extra bit of luxury with status of the World’s Largest Sport and Music Festival. Bournemouth 7s is proud participants being accommodated by to show growth in team numbers year on year and the 2015 festival was no the Festivals Glamping yurts, which different, welcoming the most ever teams at the festival with 386 teams compared had their most successful year to to 2014’s 366 as well as 5,000 players competing across Rugby 7s, Netball, date, with the number of participants Dodgeball & Hockey 7s competitions. set to increase for 2016. These are all pre-erected as well as being The Viper 10 National Cup, that took centre stage on the main Festival arena, saw equipped with beds, duvets and several thousand spectators witness The Black Sheep win for the second year in a pillows for the comfiest weekend possible. row beating the Viper 10 All Stars in the final, showing their class Again the Festival saw famous International Rugby Stars attend the Festival with the having only entered the Festival likes of England player Manu Tuilagi as well as Welsh Try – Scoring Legend Shane for the first time in 2014. Williams celebrate his retirement at this year’s event.

The Elite Ladies Cider Cup saw All of the teams wearing Viper 10 kit at the festival benefitted from a variety of Viper 10 the Hawketts come out victorious perks provided by Official Partners; Piranha Guard, TomTom and hydrating drinks having competed in the Festival provided by Vita Coco Coconut Water. before. If you were able to find a moment to draw your attention away from the sports The Netball 7s Festival proved to competitions, there was some fantastic entertainment including the the introduction of be a great success once more Bubble Ball which proved to be a huge hit at the festival. In addition to this guests were welcoming Superleague Netball able to make the most of a wide selection of fun fair rides throughout the day and Teams such as the Hertfordshire night. M a v e r i c k s w h o c a m e o u t eventual winners of the Pimm’s Cup competition. The evening entertainment on offer this year was taken to another level in terms of quality and variety. In total there were 10 Entertainment Arenas including the iconic Dodgeball continued to show its popularity with its continual growth in Tuborg Beer Tent, which once again formed the centrepiece of the festival boasting a participation numbers, from 64 teams in 2014 to 96 competing across a variety of 100 meter long bar and some of the hottest DJ acts on show. different cups at this years Festival, all taking part in the C4L Dodgeball Arena. This included Super League Netball teams like Thunder and testing their hand at something new. Continued…

BOURNEMOUTH 7s FESTIVAL WWW.BOURNEMOUTH7s.COM 2015 PRESS RELEASE BOURNEMOUTH 7s FESTIVAL

Thirsty sports players and festival-goers alike embraced the launch of new Festival Sponsors Somersby with the introduction of the Somersby Cider Garden at this years event. This proved to be very popular with everyone who attended the Festival, becoming a social hub for the 2015 Festival.

The Big Top Dance Tent sponsored by Kopparberg was open all weekend running from the Friday Night Player’s Party through to the Sunday Night Closing Party.

Another addition in 2014 which returned for 2015 was the Jungfrau German Beer Tent which proved very popular with party-goers over the weekend whilst watching the hilarious performances by the German Oompah Band.

For a vast majority of teams who had come on their end of season tour in groups of 40, 50 & 60 people, The VIP Arena was the place to be, partying in style with 1500 other like-minded sports players.

Adjoining the VIP Arena was The San Miguel V.VIP Lounge, which boasted the ultimate festival experience welcoming many celebrity faces. V.VIP guests were given access to a private Champagne & Wine Bar sponsored by Lanson and Concha Y Toro Wines.

Diamond Sporting Group, owners of the Bournemouth 7’s Festival would like to extend a big thank you to all the sponsors old and new that supported the Festival once again this year. Without their continued support, the event would not be where it is today and we are proud to be linked with such recognised global brands.

The Diamond Sporting Group team have already come up with a strategy to make the 2016 Festival the biggest and best event to date that will take place on the final May Bank Holiday Weekend in May, Friday 27th, Saturday 28th & Sunday 29th.

- Ends -

BOURNEMOUTH 7s FESTIVAL WWW.BOURNEMOUTH7s.COM 2015 INTRODUCING VIPER 10 SPORTSWEAR

Launched in 2012, Viper 10 Sportswear is revolutionising the UK sports market by providing premium, bespoke teamwear for clubs, schools and universities.

In addition to this, Viper 10 offer a technical leisurewear range for individuals including a number of celebrities and professional sport personalities.

Viper 10 have recently extended their multi-sport range which now includes Cycling and Hockey. Priding themselves on their cutting edge designs, Viper 10 enable customers and clients the opportunity to design their own bespoke kit which is powered through their 3D kit designer and their commitment to customer service. Produced in the UK and Europe, Viper 10 offers an unrivalled 4 week turnaround on any bespoke designs across the range of teamwear and leisurewear.

As part of Diamond Sporting Group, Viper 10 are a proud sponsor of Bournemouth 7s Festival and offer exclusive hospitality to all teams wearing Viper 10 kit.

Viper 10 are also the Official Kit Supplier of Netball’s Vitality Superleague Team Hertfordshire Mavericks who regularly compete in top of the table clashes with fellow DSG partner, .

Following just 3 years of trading, Viper 10 have secured endorsements from Former England Captain Lewis Moody and Bournemouth’s own England International, Geva Mentor, who has recently been ranked as the World’s Best Netball Player.

Viper 10 create a truly unique experience for their customers which has led to a range of success stories from leading sports stars.

VIPER 10 SPORTSWEAR WWW.VIPER10.COM 2015 PRESS RELEASE VIPER 10 SPORTSWEAR

With cutting edge 3D designs, the latest technical fabrics, a state of the art Viper 10 are keen to ensure that customers know exactly what they are purchasing website and excellent customer service, Viper 10 is revolutionising the and how much this will be. That’s why they ensure that there are no hidden costs sportswear market following its launch in March 2012. and offer teams the inclusion of as many sponsor/club logos as they Endorsed by some of the biggest names in World sport, Viper 10 has been re- would like and the price remains defining conventional Sportswear, Teamwear and Leisurewear. Former England the same on any playing kit design. Rugby World Cup Captain Lewis Moody is just one of the world-class athletes to put his name to this pioneering sports brand. It is not just the teamwear that has seen significant growth over the The V10 Family also includes Bath past 3 years but also the rugby captain Stuart Hooper, Great introduction of leisurewear to the Britain Athletes and Olympians, range of products on offer. Viper who include an impressive line up 10’s technical leisurewear range for of GBR Beach Volleyball Players individuals has seen a large and Olympic Sailors who are on increase in demand since it’s the road to Rio 2016 and finally launch. Products such as Gym star Geva Mentor Leggings, Lifestyle Tees, the iHoody who was recently ranked World’s and Full Zip Hoodies are just a Best Netball Player. snippet of what Viper 10 offer customers via their Online Shop.

Following just three years of With a 100% customer satisfaction rate and the quality of product on offer, a number trading and guided by their passion of professional sporting teams have approached Viper 10 to become the Official Kit for sport and motivated by a Supplier. Netball’s Superleague team Hertfordshire Mavericks is just one example of talented family of sports fanatics, Viper 10 covers every requirement of the modern the many teams to be supplied Viper 10 teamwear and the demand continues to day sportsperson. increase.

A refreshing approach to customer service is complimented by Viper 10’s 100% Viper 10 is the second company to be launched by Diamond Sporting Group and British & European supplier list which guarantees that all bespoke teamwear orders continues to show why it has taken the UK Sportswear market by storm. Being a and customised kit will be delivered only 4 weeks after any order is confirmed. proud sponsor of Bournemouth 7s Festival; The World Largest Sport and Music Festival, has created a new look to the event with so many bespoke kit creations on Alongside this excellent service level, the revolutionary 3D kit designer at offer. Viper 10 also offer teams wearing their kit, additional hospitality at the event Viper10.com allows coaches, captains or just the plain-intrigued to see how their new with access to the exclusive players lounge. Again, creating that special experience kit will look before placing the order. From there a dedicated account buddy will for customers. upload logos, sponsors or finishing touches. Viper 10 offers the whole package with minimal fuss and an end product which stands out from the crowd. Exciting times lay ahead for Viper 10 as it edges closer in securing its place as the brand leader in performance sportswear and customised teamwear. The company Customers do not only have the choice of bespoke playing kit, but also a number of prides itself on its amazing designs different materials to suit every sporting individual. Viper 10 understands that sport is and outstanding customer experience changing every day and the physical demands can be challenging. That is why Viper so in short, Viper 10 does everything 10 offer this special range which include V10 Endure, V10 Air Elite, V10 Response, i n i t s p o w e r t o e x c e e d t h e V10 Contour and V10 Sublimax; each offering a different feel and design to teamwear expectations of its customers. ensuring the best possible performance. Revolutionary.

VIPER 10 SPORTSWEAR WWW.VIPER10.COM 2015 PHOTO GALLERY VIPER 10

VIPER 10 SPORTSWEAR WWW.VIPER10.COM 2015 INTRODUCING V10 CREATIVE

Based in Bournemouth, V10 Creative are a family of creatives from the worlds of digital design, branding and marketing with extraordinary creative flair and unrivalled attention to detail.

V10 Creative specialise in branding, digital design and experiential marketing. They pride themselves on building close relationships with clients which enable them to develop dynamic brands that stand out from the crowd and get people talking.

V10 Creative have vast expertise in delivering a wide range of aspects of digital design from extensive e-commerce websites to microsites and everything in between. As experts in marketing, V10 can develop bespoke campaigns, market these to a database in excess of 100,000 and spread a brand’s message across all social media platforms.

As part of a dynamic group which has delivered high profile events and experiential campaigns for over sevens years, V10 Creative have the tools to maximise measurable investment for any brand.

Working with England Netball on their latest website plus some of the countries leading Netball Teams and sporting organisations, V10 are able to demonstrate the quality of their service and product to a large audience.

V10 Creative are currently working with Lewis Moody, Team Mac, Hertfordshire Mavericks, Bournemouth 7s Festival, Scottish Student Sport, Viper 10 Sportswear, Bermuda RFU and The Olly Barkley Rugby Academy.

In addition to this, V10 Creative helped global brands such as Heathrow Express, Tuborg, Kopparberg, Somersby and Jägermeister with branding for the Bournemouth 7s Festival, ensuring bespoke materials were completed to the highest standard possible.

V10 CREATIVE WWW.V10CREATIVE.COM 2015 V10 CREATIVE | WHAT WE DO INTRODUCING V10 CREATIVE

V10 CREATIVE WWW.V10CREATIVE.COM 2015