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Présentation Powerpoint THE BRAND OF OPTIMISTIC LEADERS Les Echos helps those who lead, direct, arbitrate to take up the challenge of reconciling the present and the future. Thanks to its expertise, opening debates and providing inspiration, the brand accompanies its readers in their decision making and in taking action. +31% N°1* On actives 713 000 11,8 M vs V1 AB + AB ++ Readers of The 8,9M Readers every month Daily every day Index 152 Index 170 of V.U per month 3 Source : One Next Global 2020 V2 Les Echos / Evol vs One Next Global 2020 V1 / UC PQN = Les Echos, Le Parisien, Le Figaro, Le Monde, L’Equipe, Libération, La Croix/ One Next 2020 V2 LNM Les Echos / Médiamétrie Internet Global MAI 2020 THE DAILY LIFE OF OPTIMISTIC LEADERS Les Echos helps those who lead, direct, arbitrate to take up the challenge of reconciling the present and the future. Thanks to its expertise, by opening up debates and providing inspiration, the brand accompanies its readers in their decision making and in taking action. • An essential first notebook to know everything about macro-economic news in France and around the world. A recognized expertise with an objective and energizing treatment of information. • A second “Entreprises & Marchés" section highlighting the DNA of Les Echos, dedicated to companies and sectoral market analyses. • A 3rd punctual thematic notebook enriches the daily offer: Executives, Heritage, Entrepreneurs, Start ... more than 110 thematic files developed each year: tech, industry, innovation, entrepreneurship... +7,5% vs V1 N°1* 713 000 130 059 copies On actives Readers every day distributed every day AB + AB++ Index 186 Index 285 4 Source : One Next 2020 V2 Les Echos LNM / Evol vs One Next 2020 V1 / Diffusion France Payée – DDM Avril – Evol en un an / *UC PQN = Les Echos, Le Parisien, Le Figaro, Le Monde, L’Equipe, Libération, La Croix THE BOOKLET DEDICATED TO PUBLIC CONTRACTS AND LOCAL AUTHORITIES 8 pages to highlight the dynamism of communities • News from local authorities and companies in IDF • Local initiatives • Notebook & nominations • calls for tenders • Major projects to follow • Regulations and case law 713 000 readers +7,5% 61% of SME 55% of SME Every day vs V1 Managers in IDF Managers in Province 130 059 copies every day 5 Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 / ACPM PV 2019 - DFP Les Echos / Premium 2017 – Brand 30J les Echos – % couverture THE INCUBATOR OF THE NEW BUSINESS GENERATION Every day, Les Echos Entrepreneurs accompanies VSE/SMEs in their growth, their financing, the search for new talent or partners. 1 « start-up » page every day in the daily newspaper News from the heart of the start-up galaxy Experience sharing and testimonials from startuppers Access to community and entrepreneurial networks All services and solutions for his company 1 dedicated vertical digital Start up news, testimonials, business creation watch and idea lab... Manage your start-up on a daily basis: administration, management, strategy, marketing... Growing from VSE to SME, convincing a business angel, building his elevator pitch... My life as an entrepreneur start-up stories, entrepreneur networks ... +7,5% 713 000 readers vs V1 Every day N°1 in affinity with N°1 on affinity on the 8,9 executives and manaers top 5 income of V.U per month 130 059 copies every day on lesechos.fr 6 Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 ACPM PV 2019 - DFP Les Echos / Premium 2017 – LNM les Echos – affinité versus PQN (hors La Croix) –cadres et dirigeant entreprise >10 salariés – top 5% >85K€ annuels foyer – (indice TOP 5 143 – indice cadres et dir 155) / Mediamétrie Internet Global MAI 2020 PATRIMONIAL EXPERTISE Never before has the need for reference points been so great for decision-makers in matters of wealth, whether it be on taxation, real estate, investments, retirement... The Patrimoine des Echos channel aims to help our readers find their way around. Throughout the year, the editorial team proposes special case on the major patrimonial highlights (IR Declaration, ISF, Patrimonia Fair) as well as on the need to support the management of our readers' assets (Retirement, Investment, Real Estate, Life Insurance, Stock Exchange). These files are integrated on a daily basis and benefit from the entire distribution of Echos. +7,5% vs V1 713 000 readers every day N°1 affinity on top N°1 affinity on 130 059 copies every day executives the top 5 income 7 Sources : ONE NEXT 2020 V2 – LNM Les Echos / Evol vs One Next 2020 V1 / ACPM PV 2019 - DFP Les Echos / Premium 2017 – LNM les Echos – affinité versus PQN (hors La Croix) –cadres et dirigeant entreprise >10 salariés – top 5% >85K€ annuels foyer – (indice TOP 5 143 – indice cadres et dir 155).
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