Radio and Television Mirror

RADIOAND TE.ezevtMojv MIRROR MAY • 25t e they are -all the programs and stars you voted your favorites in Radio and Television] \br

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MAY, 1950 RADIO EVISION nH>/>: There goes MIRROR perspiration! VOL. 33, NO. 6 KEYSTONE

PEOPLE ON THE AIR

Radio Mirror Awards For 1949 Godfrey Tops Them All! "They Knew Them When"—View of Fibber and Molly by Pauline Swanson Nonsense and Some-Sense by Art Linkletter Best Job In The World by Ted Mack Father Is Best! by Fredda Dudley "Does A Working Wife Cheat Her Family?"

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What's New From Coast to Coast by Dale Banks 8 Facing the Music by Bob Poole 22 Collector's Corner by Paul Weston 25 Information Booth 27 Inside Radio 72

FOR BETTER LIVING

You and Perfume by Dorry Ellis 6 When A Girl Marries by Joan Davis 10 Traveler of the Month by Tommy Bartlett 12 Poetry 21 Grandma Is A Freshman by Terry Burton 76

TELEVISION

Fran's the Favorite 54 Radio Mirror Television Awards Winners for 1949 56 How to Stop the Music! by Harry Salter 58

YOUR LOCAL STATION

CKEY: Crysdale and Company 14 WPRO: Baker's Bailiwick 16 WFIL: Towne Topics 24 WBEN: Music for Many Moods 26

RADIO MIRROR READER BONUS

Radio's Own Life Story by Llewellyn Miller 62 The Case of The Suspect Sweethearts—A Perry Mason Novelette by Delia Street 64 Daytime Diary 66 Now try Stopette— the deodorant that changed a nation's habits!

Millions now spray perspiration worries Editorial Director Editor Art Director away with amazing Stopette Deodorant in FRED B. SAMMIS DORIS Mel ERRAN JACK ZASORIiN the famous flexi-plastic bottle. Associate Editor Associate Art Director JOSEPHINE l'EARSON FRANCES MALY A quick squeeze checks annoying per- Editorial Assistants: JOAN POLLOCK, MARYANNE CROFTON spiration, stops odor. You never touch Television: FRANCES KISH Home Service Department: ESTHER FOLEY Stopette . . . hardly know it touches you. Chicago Office: Editor. HELEN CAMBRIA BOLSTAD Wonderfully economical, harmless to nor- Hollywood Office: Editor, ANN DAGGETT Managing Editor, FRANCES MORRIN skin mal or clothes. Staff Photographers, HYMIE FINK, STERLING SMITH Assistant, BETTY JO RICE Wonderful for men, too 2 sizes: 214 oz. $1.25; 1 oz. (50c. 'v GuaTanteed by ^ At cosmetic counters everywhere. Good Housekeeping published MONTHLY by Macfadden Publications, Inc., New MANUSCRIPTS, DRAWINGS AND PHOTOGRAPHS should be JULES MONTENIER, INC., Chicago York, N. Y., average net paid circulation 590,240 for 6 accompanied by addressed envelope and return postage and months ending June 30. 1949. will be carefully considered, but publisher cannot be re- EXECUTIVE, ADVERTISING, AND EDITORIAL OFFICES at sponsible for loss or injury. Street, York, Y. Editorial 205 East 42nd New N. Branch Re-entered Class Matter March 1, 1948, at the 321 South Beverly Drive, Beverly Hills. Calif., and as Second Offices: Post Office at New York, N. Y., under the Act of March 3, 221 North LaSalle Street, Chicago, 111. O. J. Elder, Presi- Dept., Ottawa, Wise, Executive President; 1879. Authorized as Second Class mall, P. O. dent: Harold Vice Herbert Ont., Canada. Copyright 1950 by Macfadden Publications, Inc. G. Drake, Ernest V. Heyn, and James L. Mitchell, Vice Copyright Convention. Meyer Dworkln, Secretary Treasurer, All rights reserved under International Presidents; and Ad- All reserved under Pan-American Copyright Conven- offices also in Boston, Chicago, Francisco, rights vertising San and tion. Todos derechos reservados Begun La Convencion Pan- the Original Los Angeles. americana de Propledad Llteraria y Artlstica. Title trademark SUBSCRIPTION RATES: S3. 00 one year, U. S. and Posses- registered in U. S. Patent Office. Printed by Art Color SPRAY DEODORANT sions, and Canada. $5.00 per year for all other countries. Printing Co. Member of The TRUE STORY Women's Group SEE HOW PLAYTEX PINK-ICE GIVES YOU THE SLIM YOUNG LINES, THE SUPPLE, SLENDERER SILHOUETTE FOR SPRING.

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Nona From Nowhere: Meet her in the June issue of Radio Mirror

is so rare as a day in WhatJune? We'll venture an answer to that which Eleanor and Jeanne Fulstone of doesn't include the month's Smith, Nevada. "Toni is the one blue skies and balmy wave that never frizzes my hair breezes: a copy of Radio — always leaves it soft and but Mirror the day after its ap- natural looking," says the Toni pearance on the newsstands. tell which one Twin. Can you Speak to your newsdealer she is? See answer below. now—ask him to set aside a copy for you on Wednesday, May 10, the day the June issue goes on sale. You won't want to miss any of the fea- Hair styles in this picture by Don Rito, famous Hollywood hair stylist tures that are scheduled, particularly Joan Davis' happy marriage contest. As Toni looks as lovely as a $20*permanent you know from reading the When A Girl Marries feature, Joan is deeply con- -feels as soft as naturally curly hair cerned with the problems of living, especially with those which affect marriage. In her contest, Joan invites Isn't it wonderful? Now for only one Toni is the only permanent that has your ideas on what con- dollar you can get a wave that's mar- given over 67 million lovely, long- stitutes a happy marriage. velously soft —like naturally curly hair lasting waves. Letters of praise come There are worthwhile rewards for those of you who . . . and guaranteed to look as lovely, from women with every type of hair send in the best letters. last just as long as a beauty — even gray, bleached and Next month, another day- shop permanent costing $20. baby-fine hair. So whether time serial feature in which will the people in (*Includingshampooandset.) it's your first Toni or your you meet the Nona From Nowhere What's Toni's secret? It's tenth, you can be sure of drama, will appear. There'll the lotion. Toni waving lo- getting a wave that looks as be color pictures and a story tion is an exclusive creme lovely as a $20 permanent on the characters in this formula — a gentle - action — feels as soft as naturally drama which has won a big following since its debut on formula especially created to curly hair. Eleanor, the "twin the air a few months ago. give you a wave that's free on the left, has the Toni. * * * of harsh frizziness — a wave P. S. For a lovelier you, Other coming attractions: that feels and behaves like naturally get Toni Creme Shampoo and Toni color pictures of Pepper Young's family; an inside curly hair. But remember, only with Creme Rinse, too. account on busy Bill Slater Toni Home Permanent do you get by the woman who knows this superb waving lotion. him best—Mrs. Bill Slater; Wonderful results — again and again! and advice on how to make a grand slam by Grand What better proof of Toni quality! Slam's mistress of ceremo- TONI MlDGEf nies, Irene Beasley (and who should know more about it "Now daddy calls both SP/A/ CUKtERS than she?). You'll also find Mummy and me his Toni your regular favorites For perfect neckline curls Twins," says Barbara Daytime Diary, the Bonus far easier far faster! Novel (based on The Bright- Wiltgen ofEvanston, Illinois. — er day), Nancy Craig, Art "Everywhere we people Wonderful for new, short hair styles. go Linkletter's Nonsense and say our hair is so and Winds short, wispy ends closer to the soft Some Sense, etc. Keep the head tor longer-lasfing curls. pretty and natural-looking date in mind—it's Wednes- SPECIAL 1 Toni Refill Kit with 6 Midget . . . guess that's why daddy's day, May 10, when the June $PIN Curlers and tube of Toni so proud of us and our issue will be available on Crerne Shampoo. $1 .50 value only $ 1 .33 Toni waves!" your newsstand. . ?

Dumb is the Word for DORA

Away now to some Secluded Spot self, may not know when you have for a big, Romantic Evening with it, so why take chances of offending her new-found Romeo. That's what . . ever she Thinks! It's so easy to put your breath on Instead, She's going to be Dumped the agreeable side with Listerine back on her own Doorstep in no Antiseptic . . . not for seconds . . . not time Flat. Two hours with her in for minutes.. . but for hours, usually. the movies have Cooled this Casa- Before any date where you want to nova off for Keeps! She's off his List be at your best, never omit this forever. . . and she won't know Why. extra-careful, wholly delightful pre- Dumb certainly is the word for caution against offending.

Dora . . . and for thousands of other It's almost your passport to popu- Women who take their Breath for larity. Granted. Don't Be One of Them.

While some cases of halitosis are of systemic origin, most Nothing puts you in a worse light cases, say some authorities, are due to the bacterial fermentation of tiny food particles clinging to mouth surfaces. with a man than halitosis (bad Listerine Antiseptic quickly halts such fermentation, then overcomes the odors fermentation causes. breath). Unfortunately, you your- Lambert Pharmacal Company, St. Louis, Missouri — have a

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"Perfume was never meant to be worn only on special occasions," says TV star Eloise McElhone, who has made perfume a vital part of daily living. Her mood is her fragrance guide.

Eloiae appears on WNBT's Leave It To the Girls, 7 P.M. Sun.; ABC's Think Fast, 8 P.M. Sun.; Du- More women use Mont'a Eloise Salutes the Stars, 7:30 P.M. Tues. <&vuq&OL HOLD-BOB than all other bobbypins combined/

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FILM GLUES ACID 10 YOUR TEETH

Tooth decay is caused by the acid that film holds against your teeth. This acid is formed by the action of mouth bacteria on many foods you eat.

To stay as sweet as you are PEPSODENT REMOVES FILM —make perfume part of your HELPS STOP DECAY! every-day beauty routine When you use film-removing Pepsodent Tooth Paste right after

eating, it helps keep acid from forming. It also removes the dulling stains and "bad breath" germs that collect in film. Perfume was never meant to be worn only on special occasions. Every woman should wear it daily. If you're under the impression that you must be a certain type to wear a particular perfume, you are wrong. The only yardstick is your own taste. Even if you like the fragrance Mrs. Jones always wears, don't buy it for yourself, unless you feel the perfume expresses your personality. Lovely Eloise McElhone is one girl who has made perfume a vital part of her daily life. And, she'd never think of wearing the same fragrance all the time. No matter which of the three TV shows she is appearing on—Leave It to the Girls, NBC, Eloise Salutes the Stars, DuMont, or Think Fast, ABC—her mood is her perfume guide. And she's learned that no perfume can possibly last throughout the day without being refreshed. So, whenever she retouches her lipstick, she does the same for the perfume. This is easy enough since she always carries a small flagon in her purse. Like most women, Eloise puts perfume on her wrists, in the crook of her elbows and behind her ears but, for a little excitement, she suggests applying it to the nape of the neck. Learn how to test a fragrance when you are making a selection. Don't allow the salesgirl to show you more than three perfumes at one time. Your sense of smell just can't take it! The best test is to touch the perfume to your inner wrist. Then, allow the alcohol to evaporate before sniffing. Perfume reacts differently, according to your body chemistry. FILM NEVER LETS UP! Meticulous women, like Eloise, buy their perfume accessories, such as Film is forming on everyone's teeth day and night. Don't neglect powder, toilet water, sachet and soap, in mouth. Always brush with all in the same fragrance. This gives it. Don't let decay start your a wonderful matching effect. film-removing Pepsodent right after eating and before retiring. No The best general rule you can fol- tooth paste can duplicate Pepsodent's film-removing low when applying perfume is to use other it directly on the skin. Never apply formula. No other tooth paste contains Irium* or Pepsodent's perfume to fabric. The fragrance be- Pepsodent every day— comes stale and unpleasant. gentle polishing agent. Use Eloise McElhone, one of TV's femi- see your dentist twice a year. nine favorites, takes her perfumes seriously. Why not follow her lead? YOU'LL HAVE BRIGHTER TEETH AND CLEANER BREATH when you

fight tooth decay with film-removing Pepsodent!

•Irium is Pepsodent's Reoistered By DORRY ELLIS ANOTHER FINE PRODUCT OF LEVER BROTHERS COMPANY Trade-Mark for Purified Alkyl Sulfate. Ezio Pinua rehearses his first dramatic air role in Goodbye Again, with Linda Darnell and Madeleine Carroll under the skilled hand of Theatre Guild On the Air director Homer Fickett.

what this writer considers to be an Inastute move, the advertising agency handling We, The People has just named emcee Dan Seymour, Program Editor. Sey- mour, who has been with the show since 1943, is probably the one man who not only knows the show itself, but, perhaps even more important, its audience. Watch for bigger and better human interest stories on We, The People. * * * Rumor around Hollywood has it that Walt Disney has just nixed a million dollar offer to use shorts over a two-year span on television. * * * CBS is really nailing its talent these days. Latest is comedian Alan Young who has been signed to a five-year radio and TV contract by the web. Young's first assignment under this contract will be a thirty- minute TV series which has yet to be scheduled. * * * It is with a certain amount of fear and trepidation that Sam Edwards, "Dexter" of Meet Corliss Archer fame, swings into his second flicker episode. According to Ed- wards, his first encounter with the silver screen was a complete fiasco. "I invested

BY DALE

L, Van Heflin, August Busch Jr., Andy Russell, Ken Murray, Lloyd Nolan, Boris Karloff, Jack Mulhall, Billy Gilbert, Walter Abel and Charles Korvin fete Ken Murray Show.

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FROM COAST TO COAST

in a tailor-made suit and a fresh haircut and reported to the studio. First they put a mask on my face, pulled a hat down over ]0' my eyes, turned up my coat collar and fill parked me in the back seat of a sedan. Then they made a long shot of the car in the dead of night. That took care of me and my X tailor-made suit!" With the ominous shooting title of his second venture being, "The Sun Sets at Dawn," Sam wonders whether he'll find himself in a "repeat performance." It could happen to "Dexter," but shouldn't to Edwards. * * * Chip-off-the-old-block: Star Joan Davis' daughter, Beverly Wills, is the voice of Joan's conscience on her Leave It To Joan program. And it was all Beverly's idea.

A paradoxical situation has blossomed in the relationship between TV and the movies. While most of the leading film companies expressly forbid video appearances by their Col. Park Holland, CO., 85th Air Depot contract players, these same studios are Wing, greets Jeanette MacDonald and Gene. dangling lucrative screen pacts before top Raymond on their European Theatre tour. TV stars. An example in point is Ed Wynn. Wynn made his last picture in 1933, and then became filmtown's forgotten man. Now that he has become (Continued on page 15)

BANKS . TONI TWINS Discover New Shampoo Magic

By JOAN DAVIS

problem of Mrs. F. P., whose couragement on which he can de- Theletter was printed in February pend. If you take this away, your Radio Mirror, was that her hus- artist husband would become lost. band devoted all of his spare time How proud you must be that you to music, none to her. In the have work that you can do. There opinion of the judges, the most is no greater balm for a troubled interesting letter in answer to Mrs. heart than a busy mind and hands. F. P. was sent in by Mrs. Nathalie All about you there is a dreari- Michaud, of Newport Beach, Cali- ness that far surpasses yours. Seek fornia, to whom Radio Mirror's to discover where you can help check for twenty-five dollars has others for in doing this lies the been sent. Here is her letter: secret of true happiness. Cultivate and cherish your friendships. They Soft-Water Shampooing Dear Mrs. F. P.: are among the most fulfilling things How lucky you are! You are in life. Find a hobby of your own needed. You have many friends. to occupy your spare time. Even in Hardest Water You have work to keep your mind Making a break as you speak of and hands busy. You are young. it in your letter wouldn't require You have a home, and a husband courage; it would only be turning of whom you are fond. You write your back on your problem and "The first time we tried Toni well which shows your capability admitting defeat. But it does take Creme Shampoo something of intelligent thinking; and you a courage of which you can be proud to things squarely. It is wonderful happened to our have tried to study the subject face which is close to your husband's much better to fight a problem and hair," say beautiful blonde heart, which shows understanding. win than to quit and never know twins Alice and Alva Anderson of These are just the few things that whether you could have won. Evanston, 111. marvel- "Our hair was so are evident in your letter, and. there Mrs. N. M. ously soft ... as if we actually washed must be many more things that you it in rain water. Its softness made it are, or have, or can do. I am nineteen, out of school and so much easier to manage." All of life is a compromise and working as a plumber's apprentice. before any of us can be emotionally I earn sixty dollars a week, out of That's the magic of Toni mature we must learn this. If you which I bring home fifty-three dol- Creme Shampoo . . . Soft- „ .,.,.-. will consider the terrific com- lars. I have always turned over my Water Shampooing! Even in Ka, ) promise that your husband has had money to my mother and she gave hardest water you get oceans to make in not being able to pursue me back spending money and car- of creamy lather that rinses away dirt his musical career, it should be fare. I considered this all right and dandruff instantly. Never leaves easier for you to see that your task until—and then comes trouble. is not as the I engaged to a dull, soapy film. That's why your hair half difficult. Out of recently became a multitude of people who are artis- very sweet girl. After keeping sparkles with all its natural highlights. tically creative, only a comparative company for a year, I thought it And it's so easy to set and style. few are destined to reach great only right I should announce my heights; those • Leaves hair gloriously soft, easy to who fall by the way, good intentions in the form of an manage undiscovered, suffer emotionally, engagement ring. This I did, with- for an artist's world is a thing out informing my mother. I had • Helps permanents "take" better, look apart. To your husband, being talked a little of a ring at home, but lovelier longer alone with his music is like the my mother discouraged it to the • Rinses away dirt and dandruff in- quenching of a terrible thirst, and extent that I knew she would never stantly if you can understand this it should give me the money for the ring. I • Oceans of creamy-thick lather make help you to accept your compromise did tell my girl's mother, though, hair sparkle with natural highlights. as he has had to do. and both her parents approve. If it seems to you that you are There is no real talk yet of mar- Enriched with Lanolin unnecessary in his life, you should riage, but we would like to start comfort yourself with the re- saving. I have tried to discuss assurance that probably the only these plans with my mother, but thing that helps him to accept she always becomes angry and things as they are is the knowledge walks away. I'm willing to pay that he has your strength and en- board of twenty dollars a week and

When A Girl Marries, with Mary Jan Higby as Joan Davis, is heard M.-F. at 5:0OP.M. EST 10 my own expenses. But she demands thirty-five dollars out of fifty-three and I still have to pay carfare, union dues and tuition. My father makes well over two hundred dollars a month and our home is paid for. If mother had ever given me any reason to think she loves me, maybe I could forgive some things, but You're shopping in Olvera Street, the Mexican all she can think of is my money. My father drinks to excess and al- quarter just outside Hollywood. But wait. See who's most never speaks to I me. have chatting with that little sefior? Here's your chance been looking for a room because I steal long look Gardner! won't don't feel that I can stand it for Vorit look now... to a good, at Ava She much long- (Continued on page 97) think you're rude . . . stars expect to be admired. That's why she uses flattering Woodbury Powder (in Brunette) on her lovely complexionl

Each month Joan Davis will answer your questions on any problem concern- ing marriage, except problems of health or law. No letters can be answered personally. Joan will choose from these letters each month a problem which she will ask you, the readers, to answer.

RADIO MIRROR will pay $25 Ava is one of the Hollywood stars who chose Woodbury Powder 6 to 1 in response to a recent to the person whose problem letter is there's . unique ingredient in Woodbury Powder chosen and another $25.00 will be paid survey* A to the person submitting the best answer gives the smoothest, satiny finish you've ever known! to that problem in the opinion of the Ava Gardner... Magically warm, infinitely fine in texture, enchant- editors, whose decision will be final. ingly fragrant, it clings for hours! 7 heavenly shades

Letters must be postmarked not later glorify every skin type. 15tf, 30^, $1.00, plus tax. than April 28. No letters will be returned. Address Joan Davis, Radio Mir- ror Magazine, 205 East 42nd Street, New * York 17, N. Y. Prize answers, with the IN HOLLYWOOD name of the winner, will be printed each month. Winner of the prize for the STAttS month's best problem will be notified CHOSE by mail, as those who submit problems usually prefer not to have their names used in the magazine. 6-rbf

over NBC. Sponsored by General Foods. u NO OTHER DENTIFRICE OFFERS PROOF OF \ I SUCH RESULTS! PROOF THAT USING COLGATE RAVELEROFTHE DENTALCREAM HELPS STOP TOOTH DECAY!

By TOMMY BARTLETT 2 years' research by LEADING UNIVERSITIES proves that using Colgate's right after

eating helps stop tooth decay before it starts! Welcome Travelers, em- ceed by Tommy Bartlett, More than 2 years' scientific research at is heard leading universities— hundreds of case his- M-F at 10 A.M. tories—proves that using Colgate Dental ESTon NBC. The sponsor Cream as directed helps stop decay before is Procter and Gamble.

it starts ! Modern research shows that decay is caused by acids which are at their worst right after eating. Brushing teeth with Colgate Dental Cream as directed helps remove these acids before they can harm This is 2630 West Melvin St. in enamel. And Colgate's active penetrating Phoenix, Arizona, where the Mc- foam reaches crevices between your teeth where food particles often lodge. Nallys enjoy year-round sun. L.

to r., Mrs. M., Gerry, Michael.

The Most Conclusive Proof In All Dentifrice History On Tooth Decay!

Yes, the same toothpaste you use to clean ever a family as a unit could be Michael and Gerald have been un- your breath while you clean your teeth, has If termed "beautiful" I would attach touched. Mrs. McNally has been in the been proved to contain all the necessary that adjective to the McNallys, lately hospital seven times in seven years ingredients, including an exclusive patented of Hartford, Connecticut, and now re- while her husband has suffered recur- ingredient, for effective daily dental care. siding in Phoenix, Arizona. From the ring attacks of pneumonia and ear in- No risk of irritation to tissues and gums! youthful-looking, attractive Dad and fections which have left him deaf. And no change in Colgate's flavor, foam, or Mother to little five-month-old Gerald, Mumps, measles and rare stomach ail- cleansing action! No dentifrice can stop all the McNallys appeared to me to be the ments have dogged the youngsters. tooth decay, or help cavities already started. epitome of serene happiness. No one More than once the pretty slim, young But brushing teeth with Colgate Dental would know that Francis J. McNally mother and the tall, good-looking Cream as directed is a safe, proved way to bore the burden of a continuing series twenty-nine-year-old father had to pool help stop decay! of illnesses and heart-wrenching mis- their remaining bits of optimism, cour- fortunes. When I met them at our NBC age, and good humor to bring their microphone at the College Inn of the family through seven difficult years of ALWAYS USE Hotel Sherman they were on their way grief and sickness. COLGATE'S TO CLEAN to Phoenix, leaving behind them in When the doctor suggested the family YOUR BREATH WHILE Hartford a story of tribulations that leave for Arizona, the McNallys found you clean youR wiped out their liquid assets, but they such a venture next to impossible. did take with them the warm best Seven years of illness had taken all TEETH -AND HELP wishes and prayers of hundreds of savings and put them in a deep finan- STOP TOOTH DECAy! Hartford-ites who hope that their hard cial hole. Mr. McNally scraped up luck would cease and a new life would enough for a train trip but that meant begin for them in the Arizona sunshine. disembarking in Phoenix penniless, The McNallys were called a "rheu- without house or work. It was their

matic" family by Connecticut doctors. parish priest who urged them on . . . D Four-year-old Michael has been hit to place their fate in the hands of God RIBBON L Good Housekeeping , twice by the fever that is the leading for the sake of their children. killer of children. Patricia, six—Joyce, The people of Hartford, when they three—and Kathy, two—have shown heard the McNally story, swamped the £co/H?my$/ze59t definite symptons of the disease. 12 "SRSWP Only little family with offers of help. Instead — — —

Kathy, Francis J. McNally, Pa-

tricia and Joyce. The McNallys were called a "rheumatic" fam-

ily by doctors in Connecticut

IHt, of accepting the financial aid, however, Gjul dhaAf Lov$fr~fcl&>V Mrs. McNally asked them only for their 1 prayers and best wishes. "I think these people are most kind and my husband Suddenly, breathtakingly, you'll be embraced and I are grateful," she said. "We don't . . . held . . . kissed. want to take their hard-earned money because we are confident we will make Perhaps tonight. out all right. All it takes is courage and faith in God"—and the McNallys have Be sure then, that you are always lovely to that in abundance. She then urged the love; sweet and alluring. Never uncertain. So thoughtful people to give their money many lovely girls depend on Fresh Cream to the Cardiac Crusade fund campaign. "In that way," she explained, "they Deodorant because it is completely effective will be helping not only our children — stops odor stops perspiration worries com- but their own and others', too." pletely. Fresh is different from any other deodorant you may have tried The McNallys arrived in Phoenix on schedule and literally hundreds of their creamier, more luxurious, and really effective. new neighbors who had heard their Test Fresh against any other deodorant— creams, messy liquids, hit-or-miss story on Welcome Travelers over KTAR were on hand to meet them at the train. sprays or powders. You'll never change to another once you've begun to use The McNallys found their home Fresh Cream Deodorant. well furnished, well situated, near church and school. The climate is ideal. Daddy found his job and is making New! Here is a Fresh Cream Deodorant wonderful progress. The Air Force vet- in a handy new tube for those of you who eran put it this way: "When you think find a tube more convenient. it all over, we're pretty lucky. We've had our troubles, yes, but we're all together a is breaking." and new dawn 13 This is probably how Toronto listeners Meet Joe Crysdale, the man of many CKEY (Toronto) see CKEY sports director Joe Crysdale. moments. As CKEY Sports Director, Joe Crysdale is in touch with the entire sport world and sooner or later brings the various sport celebrities before his microphone—or the microphone before the celebrities. It's all the same to Joe. Seven days a week he's busy as a beaver on sports in and out of the studios.

Joe Crysdale was born in Toronto on February 17, 1918. He thought nought of radio until he entered a contest at CKOC, Hamilton, in 1939 and, to his utter amazement, won it. CKOC gave him a job which he held for two years until he moved to CKEY (then CKCL).

Joe has been voted top announcer in many Canadian con- tests since then, and his position in Toronto sports today is unequalled. During the winter, the local columnists rave about his rebroadcast hockey and in spring they praise him for his coverage of International Baseball.

Joe is past president of Club 580, Canada's original teen- age show—he held the honor for five and a half years. At present, he is busy with his daily program, Joe Crysdale and Company, on which he interviews top sports celebrities.

Joe covers golf and boxing actualities and, of course, every November he broadcasts the traditional "Santa Claus Parade" for the kiddies and the shut-ins.

He's a popular man in Ontario, is CKEY's Joe Crysdale. That's probably due to his belief that "it's not what you do on the air that really counts; it's your activities off the air."

CRYSDALE and COMPANY

This is how the cameraman sees Joe with Toronto's base- ballers. Top sportsmen like these guest on Joe's show. 14 !.

WHAT'S NEW from / ' > COAST to COAST Dream girl, dream girl, beautiful Lustre -Creme Girl (Continued from page 9) Hair that gleams and glistens from a Lustre-Creme shampoo

a top TV personality, those same studios are fighting to get him back. According to reliable sources, Warners has the inside track, with the opus "We're Work- ing Our Way Through College." » * * Man-chasing comedienne Vera Vague is dumb like a fox. Away from radio, Vera—Barbara Jo Allen in private life —raises nearly fifteen thousand vari- eties of orchids. During Christmas her white orchids retailed for twenty-five dollars each in New York! * * * Comic Edward Everett Horton joins the TV line-up in a series which is as yet untitled. All action will take place in a mythical hotel which has Horton as its manager. Each week the show will present a guest comedy act, a short dramatic sketch, and a musical vignette. Viewers should find Horton a welcome addition to ABC-TV's programming.

Many free-lance movie stars are heading for Puerto Rico these days since a report circulated in Hollywood that Ed (Duffy's Tavern) Gardner is going to produce TV movies there. According to insiders, Gardner, whose Thursday night broadcasts are coming from Puerto Rico this season, plans to invest a tidy sum in the making of these films. * * * Mutual's Adventures of The Falcon is providing an unusual opportunity for especially talented student actresses. With the cooperation of major colleges and universities throughout the country, the producers of The Falcon have arranged to feature weekly, in a minor role, an outstanding student-actress. Teeing off in this experiment will be Stephens College, Columbia, Missouri, and New York's Fordham University. * * * Who's afraid of television! The late Tom Breneman's Hollywood restaurant recently acquired a new electrical sign reading: American BROADCASTING Tonight! . . . Company. Filmtown snicker concern- Show him how much lovelier ing the display was: "Any TV station would be proud to have made last year what that sign cost ABC!" your hair can look . . . after a * * * Sorry, wrong number! On a recent broadcast of The Goldbergs, "Molly" mentioned the "Goldberg's" Bronx telephone number. Quite by accident, the phone number mentioned in the script was a real one, and it wasn't too long before Gertrude irate Berg received an Exclusive! This magical secret-blend lather with Lanolin! call from the party owning the phone saying that by actual count he had re- Exciting! This new three-way hair loveliness . . ceived 121 calls as a result.

Due to heavy New York commitments —CBS-TV Ban Against Crime and Leaves hair silken soft, instantly manageable Broadway's Detective Story—Ralph . . . first wondrous result of a Lustre-Creme Bellamy will not be able to trek West shampoo. Makes lavish, lanolin-blessed to star in the film version. Being con- lather even in hardest water. No more unruly, sidered for the lead in the film are Ray soap-dulled locks. Leaves hair soft, Milland, Alan Ladd, Dana Andrews and obedient, for any style hair-do. Humphrey Bogart. * * * Leaves hair sparkling with star-bright sheen. Ever wonder how a weather man No other shampoo has the same magic blend feels the climatic conditions when he of secret ingredients plus gentle lanolin to forecasts fail to come true? Clint Youle, bring out every highlight. No special rinse NBC's meteorologist, press-agented a needed with Lustre-Creme Shampoo. terrific storm on one recent TV show. Next day dawned bright and balmy, Leaves hair fragrantly clean, free of loose the result that character with a wear- dandruff. Famous hairdressers insist on R ing a big black moustache faced the Better than a soap ! Better than a liquid! Kay Daumit's cream Lustre-Creme, the worfd's leading cream H cameras that night, and in easily iden- shampoo lanolin. Jars: $1. Yes, tonight, show him a lovelier you tifiable tones announced, "I'm substi- with $2, shampoo. Jars and tubes: 25^. tuting for Clint Youle." 49^, —after a Lustre-Creme shampoo 15 Baker's ailiwick

Ann Baker's tested cake recipes are favorites with WPRO's staff; her Homemaker's Institute is popular with Providence housewives.

night-club star, Kay Thompson, heard her girls and boys who have "made good in the big city." Whencue-line and smiled her "Thank you, Ann, and Miss Baker keeps her fans constantly aware of their good morning, everyone," southeastern New Eng- own talents, which she urges them to develop and land housewives settled back for another "celebrity- use for both pleasure and the possibility of added in- session" on WPRO's Homemaker's Institute. come. The director of The Homemaker's Institute is The girl who introduced Kay Thompson was the a believer in the idea that "age is a state of mind—and director and originator of The Homemaker's Institute, no one need take a back seat because of it." As a mat- Ann Baker. Bringing her listeners fresh, informal chats ter of fact, every one of her WPRO programs highlights with "visiting firemen" is just one of the entertaining the "value of a plan; and the worth of a smile." and informative features of Ann's 10 A.M. daily pro- Ann Baker brings her home-maker listeners a wide gram on WPRO, Providence. She packs this quarter- field of experience. She was the dietitian on the faculty hour visit in the homes of her wide audience with of The Rhode Island School of Design, for which post everything from meal-planning ideas and economical she prepared at Cornell University. Later, Ann be- food-buys to style and Hollywood news. came fashion and bridal consultant for one of Rhode About half of each day's program is given over to in- Island's larger fashion stores. formation on food-buying and the planning of eco- Some years ago, a leading Rhode Island banking in- nomical menus. During the rest of the time, Ann stitution, observing rising food costs and the resulting brings her fans up to date on the latest in home- difficulties facing the housewife in her efforts to <

16 . —

YOU Can Have A Lovelier Complexion in 14 Days with Palmolive Soap, Doctors Prove!

NO MATTER WHAT YOUR AGE OR TYPE OF SKIN!

NOT JUST A PROMISE . . Here's proof it works!

but actual proof from 36 leading In 1285 tests on all types of skin — older and You, Too, May Look For These every women skin specialists that Palmolive Soap younger, dry and oily—2 out of 3 Complexion Improvements showed astonishing complexion improvement in 14 days! facials can bring new complexion in just 14 days. Conclusive proof of what you have been seeking— a way to beautify your beauty to 2 out of 3 women • Fresher, Brighter Complexions! complexion that really works. Start this new • Less oiliness! Never before these tests have there been such Palmolive way to beauty tonight. sensational beauty results! Yes, scientifically • Added softness, smoothness conducted tests on 1285 women— supervised even for dry skin! by 36 leading skin specialists—have proved • Complexions clearer, conclusively that in just 14 days a new method more radiant!

with Palmolive Soap . . . using of cleansing • Fewer tiny blemishes

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Here's the easy method:

1. Just wash your face 3 times a day with Palmolive Soap, massaging Palmolive's re- For Tub markable beautifying lather onto your skin or Shower for 60 seconds each time ... as you would Get Big a cream. Bath Size Palmolive 2. Now rinse and dry—that's all. Palmolive's It's these 60-second facials with DOCTORS PROVE PALMOLIVE'S BEAUTY RESULTS! rich and gentle lather that work such wonders. ARLEM E McOUADE

•*&*«?«.,

Arlene "Fuzzy" McQuade appears as Rosalie on The Goldbergs.

DRY SKIN ! "Before I started using Nox-

zema, my skin was very dry," says pretty real name is Arlene Margaret Jeffrey. "Now my complexion looks HerMcQuade, but most of her so much softer, smoother! Noxzema is my friends call her Fuzzy. regular night cream and beauty aid." She also answers to another name, Rosalie, her character name in the CBS radio-TV serial, The Goldbergs. Twelve -year -old Arlene's primary love is acting, but she also plays the piano. In LOVELIER addition, she is adept at tap LOOK dancing, juvenile ballet, and is regarded by her singing OR YOUR teacher as one of her most 10 MONEY BACK! promising young pupils. She DAYS likes to paint has turned and out work in water colors, oils, pastel and charcoal and Doctor develops new home greaseless cream. And secondly, it's she has designed blouses beauty routine — helps 4 out of Noxzema's medicated formula — in a which were merchandised by unique oil-and-moisture emulsion! a clothing firm. 5 women in clinical tests Her nickname, Fuzzy, Money Back If Not Satisfied stemmed from her childhood If you want a more alluring com- • habit of playing constantly Try this Doctor's new Flome Beauty plexion, if you've suffered from dry, with fuzz-covered blankets Routine for 10 days. If you don't see a rough skin,*externally-caused blemishes and animals. Fuzzy, or Ar- real improvement in your skin, return or similar skin problems—here's news. lene, started taking singing the jar to Noxzema, Baltimore, Md.— lessons when she was three. A noted Doctor has now developed a your money cheerfully refunded. That's Six months later, her teacher new home beauty routine. He found, took her to Madge Tucker, how sure we are you will be wonder- in clinical tests, that a greaseless skin who with Milton Cross was fully pleased with the results. cream—famous Noxzema—has a gentle, assembling a radio program called Coast-to-Coast on a medicated formula that helps heal such Protective Cream! Bus. This was the first of blemishes . . . helps supply a light film "Ever since I've used many air shows in which Noxzema as my pow- of oil-and-moisture to the skin's outer Arlene has appeared. der base I've found Her first stage appearance surface . . . helps your skin look softer, my dry skin looked so was in "Violet," in 1945; her smoother, lovelier. Here's what you do: much softer and smoother. Noxzema's most recent was in "Summer wonderful!" says Mary and Smoke," in 1948. 4 Simple Steps Proctor. A novel charm bracelet, Fuzzy's favorite, records this 1. Apply all over Morning— Noxzema theatrical progression. Each your face and with a damp cloth time she appears in a play, Blemishes!* "I was "creamwash" your face — just as you a little gold disk giving the troubled with annoy- date and the character part would with soap and water. Note how ing facial blemishes*," is added to the bracelet. clean your skin looks and feels. 2. After says Dorothy Johnson. "My girl friend ad- Those who have watched face, drying smooth on a protective film vised Noxzema. In a Fuzzy rehearse for an air or of greaseless Noxzema as a powder base. very short time it stage show often have com- helped my skin look mented on the youngster's Evening — 3. Before retiring, softer, again clearer." calmness and lack of tension. "creamwash" your face. 4. Now mas- Says Fuzzy, "I don't see sage Noxzema into your face. Remem- Medicated Noxzema Skin Cream is why anybody should get all tensed up or have to repeat ber—it's greaseless. Pat a little extra the favorite beauty aid of scores of ac- lines twenty times. If it's that over any blemishes* to help heal them. tresses, models, and nurses. See for hard to act, I always feel they This new "Home Facial" actually yourself why over 25,000,000 jars are shouldn't be acting at all." helped 4 out of 5 women in clinical used yearly! At all drug and cosmetic 18 tests. The secret? First, Noxzema is a counters. 40*, 60*, $1.00 plus tax. ! )

NEW YORK CITY Four gay days of sightseeing at famous spots, *.-**--& three nights at $1x55* smart hotel. **

CALIFORNIA Spend 3 wondrous days at Yosemite, enjoy 6*- MPn <- meals. 2 nights at$V£5(P rustic lodge. **

FLORIDA

Eleven-day adventure all through Sunshine *.~ mn r& State! Ten nights SRI 05* at fine hotels. " '

WASHINGTON Four dramatic days of historic tours at Na- *««%-rr* •« tion's Capital, 3 $|075* Greyhound nights' hotel. * A Boston, 4 Days $24.00* • m Los Angeles •4 Days $14.00* m Amazing America Tour ! Miami, 6 Days $33.85* Colonial Virginia 6 Days $40.45* Treat yourself to travel adventure Amazing America Tours are not San Francisco 4 Days $16.25* along America's romantic highways, conducted . . . you can travel alone, Chicago. 3 Days $12.00* not only during your vacation — but in a twosome, dr with a group. But New England Circle, 7 Days $46.55* often, on gay weekends, holidays, assures your and Greyhound fun Detroit, 3 Days $12.10* time off—whenever you get the urge! your funds by providing all trans- Denver, 3 Days $13.00* Because they cost so very little, portation, hotel accommodations, Salt Lake City 3 Days $ 8.50* Greyhound Expense-Paid Tours will itineraries, special sightseeing, and Havana, 4 Days $60.70* set you free as the breeze to go where entertainment ... all planned in ad- (Includes round trip fare by bus and airplane from Miami toCuba. you please . . . for any length of time vance at no extra charge. Fill out Mexico City to any of the Nation's playgrounds, coupon below, and write for the tour 8 Days $65.15* sH To these prices, add Grey- cities, that great lively resort areas. takes your fancy hound round-trip fare from your heme town. Note: Except where shown, prices do not include meals, or transportation to point where tour begins. U.S. tax extra. Prices include double-room (per person) hotel rates. All prices subject to GREYHOUND change. WRITE FOR FREE PICTORIAL FOLDER!

Greyhound Information MY TOUR PREFERENCE: Center, 105 W. Madison, NAME Chicago 2, Illinois.

Please send me a free ADDRESS_ folder about the tour in

CITY. . STATE _ which I am interested. —

LARRY HAINES

Larry Haines is heard as Ralph Munson on CBS' Young Dr. Malone.

Although Larry Haines acts in many radio shows, he is best known for his por- trayal of Lefty on Rosemary, Gil on Pepper Young's Fam- ily, and Ralph Munson on Young Dr. Malone. Larry always wanted to become an actor. He thinks he must have gotten the notion while he was still a very young fellow in Mt. Vernon, New York, where he was born and raised. He was one of the luckier kids in his neighborhood, because he always had enough pocket money to be able to go to the movies as often as he wished—which was very often. He got his first acting experience by describing and acting out the pictures he'd seen for the benefit of the other kids in his gang who couldn't afford the Cashmere Bouquet movies. Determined* to be an actor is actually milder for at all costs, Larry gave up all types of skin college before he was grad- uated and went to work for than most other leading radio station WWRL. He worked very hard, appearing toilet soaps! on many dramatic shows for which he received no money. Yes, in laboratory tests conducted under severest When he felt that he had learned enough to try his conditions on normal, and oily skin types . . . dry wings, one by one he audi- Cashmere Bouquet Soap was proved milder! So tioned for all the major net- use Cashmere Bouquet regularly in your daily bath works in New York City and has never been idle since. and for your complexion, too. It will leave your skin In 1943, Larry married his

softer, smoother . . . flower-fresh and younger looking! wife Gertrude, whom he had The lingering, romantic fragrance of Cashmere known in high school, but, oddly enough, had never Bouquet comes only from a secret wedding of rare dated in those days. He's a perfumes, far costlier than you would expect to find sports enthusiast and claims in'any soap. Fastidious women cherish Cashmere he would much rather meet a celebrity in the sports world Bouquet for this "fragrance men love". than the most famous stage, screen, or radio figure. He played football and basketball himself in high school and has never gotten over his admira- Cashmere _,„ a New Bath Size tion of great athletes, so naturally, what spare time he Cake, Too! manages to have is spent Bouquet largely in attending football and basketball games. Now— At the Lowest Price In History! 20 — -

POETRY

MATURITY

I tried to make a sculpture Of the virtues you had shown A perfect, shining idol To be kept upon a throne.

But what I thought was marble In reality was clay. And it cracked beneath my chisel To my heart's complete dismay.

But experience brings wisdom. With contentment in its girth; The years have taught this sculptor The frailties of earth. —Dorothy B. Elfstrom

THE OPEN DOOR

Poor old house with Spring Now breathing through your eaves All bundled up asleep Knee deep in winter leaves. With this dejected key

I'll make you come alive, Rejuvenate your pulse, Unleaf your cluttered drive. I'll make the warm blood course Along your furnace veins And clear your blurry vision Of months of dreary rains.

I'll tear apart the nets The spiders carefully wove And scare the mice away From underneath the stove. And while I'm armed with mop And scrubbing on the floor I'll ditch my silly pride And open wide the door. * The breezes will intrude NEW SHAPE And crickets send their call And wisps of children's voices Echo in the hall. But in the midst of dishes, My fingers shaking foam, * ,ke A neighbor voice will shout NEWS Is anybody home? —Bernice Ames The new-shape lantern sleeve is news because it's the most enormous

PERSONAL TOUCH you've seen in years. Puffed widely and softly, it lends important "top heaviness" to the silhouette. Emphasizes this year's slim, straight loo"k by Whenever I must send a gift To someone whom I care for, dramatic contrast. Yes, there's an idea behind the design. I think about the things he likes And what he has a flair for. I go to every store in town The new-shape Modess box is news because it, too, has an idea be- And shop and shop, undaunted— hind the design! Wrapped, this discreet-shape box might be bath salts, note And then I choose and send the gift That / have always wanted. paper, candy. No one could guess you"were carrying sanitary napkins ... no —Lydell Stearns more need you wonder if anyone's guessing! And another appreciated Modess exclusive, the new box is tactfully pre-wrapped before

it even reaches your store's counter!

RADIO MIRROR WILL PAY • Same fine quality Modess FIVE DOLLARS napkins • Same price —you don't pay for the best original poems sent in for these two new extras each month by readers. Limit poems to 30 lines, address to Poetry, Radio • Regular, Super, and Junior Mieroe Magazine, 205 E. 42 StBeet, Modess sizes New York 17,N.Y. Each poem should be accompanied by this notice. This is not a contest, but an effort to pur- new-shape, Only Modess comes in the R chase poetry for use in Radio Mirror. M secret-shape box. ..pre-wrapped! 21 FACING the

Singer Margaret Phelan gets the bird. She recently acquired a new title when she was crowned Queen of the Poultry Show.

Songstress Evelyn Knight learned some tricky steps from Ricky Fernandez when she went to Fred Astaire's By BOB

Bill Farrell's rise to vocal stardom is, piano and bass; and eventually played aft- POOLE if nothing else, a typical American er school with a four-piece dance group. story. It started with little William Bill's first break came at an Italian block The Bob Poole Show Fiorelli (his real name) shining shoes on party in his native Cleveland. It was on the corner while singing and playing har- the Feast of the Blessed Virgin. Bill is heard M.-F., 11:15 Day monica with his shoe-shine pals in order played with his little group and timidly A.M. and 3 P.M. over to attract customers. His story continues sang one number that convinced him, his MBS stations includ- with a succession of jobs which consisted girl friend and his neighbors that vocalizing WBAX, Wilkes- of delivering newspapers, selling maga- ing was his special talent. When the band zines and working as a pin-boy in a bowl- broke up for the new school term, Bill Uarrc, Pa.; \PLOE, ing alley—all typical American pursuits. decided to pursue a vocal career instead. in Leaksville, N. C. Through it all, though, Bill continued to He took club-dates around town until, one attend school and keep right on singing day, he was signed for an appearance at and playing. He mastered the harmonica, Buffalo's Chez Ami. There, it was, that

22 MUSIC

Volunteer Melissa Smith, vocalist with Horace Heidt, entertains a patient as part of the local USO hospital-party program. Accompanist is Jack Skiles, musical director of KTSA.

Dance Studios in New York to brush up on rumba technique.

Bob Hope heard him and immediately signed him for the Hope radio show. Bill is now doing night club work in New York but he still practices every day and takes elocution lessons. Despite his radio success and his hit records on the MGM label, Bill still keeps his union card as a bass player—"just in case." Exactly what kind of vocal style he has is difficult to say—he's been compared with such contrasting voices as Billy Eck- stine, Vaughn Monroe and Al Jolson. It s a new "sound," however, and the public likes it. Bill's star is in the ascendant.

Singer Bill Farrell (1.) and orchestra leader Russ Case startled sophisticated Broadwayites in Case's trick car.

23 TOWIE TOPICS

W'hen Peggy Towne discusses plays or women's fashions on her Wednesday night television show on WFIL-TV, she's dealing with subjects on which she's particularly well qualified to speak, for this charming mistress of ceremonies is widely known as both actress and fashion expert. Since November, 1949, she has been seen and heard weekly on Towne Topics with Peggy, a fifteen-minute program presented by WFIL-TV at 7:30 P.M. In selecting her guest and conducting interviews, she never loses sight of the fact that there are men in the audience too, and that eye appeal is important. Before joining the WFIL-TV staff, Miss Towne was active as a producer of fashion shows for Philadelphia women's shops and as a style authority on radio and television programs. She often serves as a judge at fashion showings, an extra-curricular job which comes naturally to a woman who was assistant fashion director of one of Philadelphia's largest department stores. Previously, she had been associated with the John Robert Powers' school in Philadelphia as a teacher of speech and styling. A graduate of Emerson College, after conducting her own school of dramatic art in Drexel Hill for five years, she returned to the New York stage during the war years. In private life, Peggy Towne is Mrs. Lois Dow McLaugh- lin. "Having been a homemaker for nearly twenty years," she says, "I feel as though I'm on firm ground when I give household hints and recipes. But what makes my work par- Peggy Towne's recipes and house- ticularly satisfying is the number of nice people who ap- hold hints are tested by her family. pear on the show to tell of their jobs and hobbies."

Peggy (third from 1.) and members of a little theater group on her 7:30 P.M. WFIL-TV Wed. program.

24 COLLECTORS CORNER WORD GETS AROUND FAST-M/nrf Your Back!

Why risk it? Smoke all you want— ingredient that literally foams cleaning By PAUL WESTON but give Tobacco Mouth the brush-off and polishing agents over tooth sur-

with the new, specialformula Lister- faces . . . removes yellow tobacco

ine Tooth Paste . . . morning and stains while they are still fresh . . . night, and especially before any date. whisks away odor-producing tobacco (Wearing a Phi Beta Kappa debris. Get a tube today. key might prove a hindrance There's a reason: minr-cool Lister- musician who pre- to a young ine Tooth Paste is made with wonder- Know they'll never say "Tobacco fers his music on the swing ful Lusterfoam, a new-type cleaning Mouth" about you! side, but not so to Paul Weston. He won his key at Dartmouth not too long ago, but he won his musical spurs while ar- 1111 ranging for Tommy Dorsey Give it the brush-off with back in the Jack Leonard, Pied To'fSfR^E Pipers, then Sinatra days. To- JzZ: H PASTE day he's the most recorded man in the nation and the youngest musical director on any major recording label.)

favorite ten records will definitely give me away as Myan all-around music lover. I like swing, jazz and my semi- classical efforts for Capitol have met with success thus far. And when Rachmaninoff is BREATH around to lend atmosphere by %!2C0W)* TEETH way of recorded music, I'm _ certainly one to listen. Since I don't believe in stick- ing to one type of music, my collection varies considerably. One of my top favorites is Tommy Dorsey's "Hawaiian War Chant." When I was with Tommy, this number was re- quested most frequently. Benny Goodman's "Sing, Sing, Sing" is another bell- ringer. His wonderful clarinet makes this disc a "must." And I'll never be without a copy of Hoagy Carmichael's "Stardust," no matter who records it. fe-T" The way Jose Iturbi handles - Chopin's "Polonaise" is some- fw thing I can listen to over and over—and Erna Sack does wonders with "Voices of Spring," a recent addition to my list of good listening. The Ella Fitzgerald version of "How High The Moon" has always left me limp. As for Jo Stafford, anything she sings is worth listening to. Her recent 6£TC/S..m ate on the m "Whispering Hope," a popular ~aAA£A/W ", rendition of a hymn, is one of COW* usfcrine Tooth Paste Tube Id the top discs of the year; her vocalizing on "Timtayshun," with Red Ingle's band, will UABB/r never leave my library. Maybe the voices don't seem similar to you, but I've always enjoyed Sinatra and Mercer 'VONAVOVUtX- R records, whether they're sweet Heads of your Walt Disney favorites . . . Donald Duck, or swing. Sinatra's "She's Fun- Mickey Mouse, Pluto and Br'er Rabbit ... in gleaming M ny That Way" and Mercer's plastic are caps on these new Listerine Tooth Paste counter. MOtfSfc "One For My Baby" round out tubes. Children love them ! See them at any drug MlCKEy COmiCHI W«t OlSNtl MODUC1ION* the way I like my records spun. 25 A quartet of Buffalo video favorites are WBEN-TV's Four Quarters from Buffalo, Kansas, Oklahoma and Missouri.

Four natural young musicians from widely separated parts of the country, who first got together in Buffalo for informal swing sessions, are now one of Buffalo's most popular television features. They are The Four Quarters and they hail from Buffalo, Kansas, Oklahoma and Missouri. The Four Quarters play all kinds of music and they play all types well. They are more popular than ever around Buffalo and have made many one-night stands since TV zoomed them to popularity. The Four Quarters are Bassie Atkinson, bass; Ken- neth Strother, who plays both piano and celeste; Eddie Inge, clarinet, and Reggie Willis, guitar. Bassie, the only Buffalo native, is a graduate of Buffalo's Hutchinson Central High School. For a short time he broadcast over Virginia radio stations but most of his experience has been in his own home town. Ken attended high school in his native Coffeyville, Kansas, and after that toured the nation with name bands. He had a small combination in Coffeyville called The Dukes of Rhythm, who had their own weekly radio spots. Eddie was born in Kansas City, Missouri and attended school in St. Louis. He is well known for his recordings with the famous jazz combination-featured in the Kansas City Jazz Album. Eddie, the most famous of the Quarters has played with such outstanding name bands as those of Don Redman, Andy Kirk and McKinney's Cotton Pickers. The fourth member of the quartet is Reggie, who doubles as guitarist and vocalist. He was born in Guthrie, Oklahoma, but considers Minneapolis his home town. He started in the entertainment world as a tap dancer and toured the nation in vaudeville. Two of the men saw wartime service. Bassie Atkin- son was in the Navy and Ken Strother played with an Army band at Camp Clayborn, Louisiana.

MUSIC for many MOODS

Since television zoomed them to popularity, the Four Quarters are greatly in demand at Buffalo night spots. 26 INFORMATION BOOTH

YOUR INFORMATION— If FORthere's something you want to know about radio, write to Information Booth, Radio Mirror, 205 E. 42nd St., N. Y. We'll answer if we can either in Information Booth or by mail—but be sure to sign full name and address, and attach this box to your letter.

HERE'S PAUL

Dear Editor: Would you please print a picture of the actor who plays Paul on One Man's Family? I think he is very good and I would like to see what he looks like. D. P. F. Pensacola, Fla. Michael Raffetto

Here's Michael Raffetto, whom you hear as Paul.

WHO ARE THEY?

Dear Editor: For some time, my friends and I have been Oevvvti'^fex mAwL'Ujps Juma. s*)1m, iMU

The parts you mention are taken by

Lyle Sudrow (Frank) ; Barton Yarbor- ough (Clifford) ; and Warren Bryan (Bob).

FOUND: ONE COMEDIAN

Dear Editor: Would you please tell me if Henry Morgan is l6ut tiou ytfjid. ifaA qaZoam, to AJbmovt iwwivu/Miwwfr still on the air? And what has happened to Fred Allen? I haven't Even in swimming, some girls manage to look lovely. Must be heard him since he those new "stay-on" tinted make-ups! went on vacation last But those same cream, cake or liquid make-ups that cling for M. N. Henry Morgan hours are not easy to remove! Allreda, N. C. They need a special cleanser—Woodbury Cleansing Cream— spe- The Morgan Show is currently Henry cially designed to take off hard-to-remove make-ups (ordinary make- heard Sunday evenings at 6:30 EST over too). Because it contains Penaten, Woodbury Cleansing Cream NBC. During the week it is heard locally up, on WNBC at the same hour. Fred Allen penetrates deeper into the pore openings. It loosens every trace of has been making guest appearances but make-up and grime so you can tissue it off instantly! no longer has a show of his own. prefer So mild, so gentle is this special cream that sensitive skins look baby-fresh when you cleanse with SISTER GRACE it. Your skin, too, will Woodbury Cleansing Cream! 20<£, 394, 69tf plus tax. Dear Editor: Can you tell me if Big Sister is still on the air? I can't seem to find the program anywhere. Mrs. W. J. Corsicana, Tex. penetrates deeper Big Sister (played Grace Matthew8 by Grace Matthews) because it contains can be heard Monday through Friday at PENATEN 1 P.M. EST over CBS. ; . ! . .

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28 L RADIO MIRROR

Each Spring, one entire issue of the maga- many new categories, too, never before included zine is devoted to Radio Mirror's yearly in Radio Mirror Awards ballots, because those polling of reader-listeners to determine programs and stars could not be seen and heard, which radio—and now, television—-stars and as short a time ago as last year, by the maj ority programs you like best, listen to most often. of you. Television has made amazingly impres- Here, in this issue, are the results of your sive strides during this past listening season and voting in the annual Radio Mirror Awards. those strides are reflected in a larger number The Radio Mirror Awards are the only of television categories in the Awards, a larger system of voting, on a nation-wide scale, by number of voters for television shows and per- listeners—Awards now being made are a result sonalities. of ballots printed last Fall in the magazine, How do your preferences in radio and tele- filled in by you, returned to Radio MlRROR for vision entertainment compare with those of the tabulating. No prejudices or special criticisms majority of reader-listeners as reflected in the can color the results, as might be possible in a Award-winning players and programs listed on poll of radio editors or critics, for example. the following pages? Now you can see how You, the listeners, have no axe to grind, no your tastes are like to, or different from, those commitments to fulfill, no fear of treading on of the general listening and viewing public, see important toes. All you care about is getting what shows and performers you're most likely good entertainment when you turn on your to find on the air for a good while to come. radio and television sets. The Radio Mirror Throughout this month, you will hear and Awards balloting gives you an opportunity, see Radio Mirror editors making the Awards each year, to tell the largest national radio presentations in person on many of the pro- magazine—and through it the networks, the grams you voted your favorites. Be sure to producers, the writers, the advertising agencies watch the winning programs for these appear- and others responsible for what you see and ances—after all it is really you, and not the hear on radio and TV—how you feel about the editors, who should be making the presenta- programs and the players currently on the air. tions, for it is you who have made them possible. It is your chance to make your voice heard, to The voting in this Radio Mirror Awards bal- make your opinions felt, in this big business loting was by far the largest since the poll was of radio and television—where, perhaps, one instituted. The editors like to believe that' this voice might be lost, but many raised together, always-increasing upward trend in the voting can carry impressively far! indicates that reader-listeners are taking, each You will find, as you look through the fol- year, a more active interest in making known lowing pages at the results of your voting, that their listening likes and dislikes—which indi- many old favorites are still in the top-ranking cates, in turn, the probability of better enter- spots; that other long-time winners are missing tainment for you each year. Thank you for this year; that there are many newcomers, your comments, for your continued interest in especially in the field of television. There are these, your Radio Mirror Awards. —THE EDITORS

29 —

Your Favorite Your Favorite Your Favorite COMEDY SHOW COMEDY STORY ANNOUNCER

Two-time winner Red Skelton On the list in '47 as the best new When Tony Marvin was studying makes it three, and in a walk. The program and in '48 as the best com- medicine at a college in Brooklyn, redhead's brand of humor continues edy story program, My Friend Irma radio was one thing he never to delight huge audiences in pub- sweeps into first place again in that thought much about. These days lic and a small but exceedingly category. Helping to put it there is Tony thinks about little else what loyal one in private: his family the engaging numbskull heroine with his myriad announcing chores, wife Georgia, daughter Valentina Irma, played by the engaging but mostly for Godfrey: on the Arthur Marie and son Richard Freeman. non-numbskull Marie Wilson. Irma Godfrey Show, Mon.-Fri., 10:15 P.S. They're redheads, too. Skel- and her charming, slightly screw- A.M. EST; on Talent Scouts, Mon, ton's shenanigans can be heard on ball friends can be heard on Mon- 8:30 P.M. EST (AM and TV) ; and Sundays at 8:30 P.M. EST on CBS. days at 10 P.M. EST, over CBS. TV, Wed, 8 P.M. EST, all CBS.

Your Favorite Your Favorite ^

Ted Mack's a man who has to make John Larkin has received a high decisions that he'd often rather accolade from listeners by being fhf ^^/f»z> JfW1AfiSlf/cA^^ WW*Sf/its/ MWrVa/stmA. not. But Ted, who presides over *? voted thejr {avorite daytime actor , the Original Amateur Hour, makes but it's quite certain that he would enough right ones to get a decision rate even greater admiration if his himself— "well-done" from read- public could see him. The hand- a /i*sir* 'mm°* WH^MM,Am/msi/vs/ WM,/im/' W£/m er-listeners who have voted his some Mr Larkin> who has been ft***' their favorite amateur program. in radio since shortly after The Original Amateur Hour is ^ his college days in Kansas City, heard on Thurs., 9 P.M. EST, ABC; // //.'„,/„„******/ plays lawyer - sleuth Perrv Mason, IftAWa, (WmUtM, 0<#€Wl'r<4&OUsmsimJa TV—Tues., 10 P.M. EST, WNBT. *^ Mon.-Fri. at 2:15 P.M. EST, CBS.

Your Favorite Your Favorite Your Favorite DAYTIME SERIAL QUIZ MASTER DISC JOCKEY

Portia Faces Life, a winner in its Emerging on the Awards scene last A first time winner, Disc Jockey category for the second consecutive year as m.c. of the year's best new Bob Poole has as strong a follow- year, is the story of a woman law- program, Bert Parks' popularity ing among the housewives as he yer who has difficulty maintaining skyrocketed via his double duty on does among the hepcats. Starting in a balance between her roles as Stop the Music and Break the Bank. radio with his Poole's Paradise careerist and homemaker. Bart The busy Bert sees these two shows show in New Orleans, Bob soon Robinson plays the part of Walter through both radio and TV. STM moved North when his program Manning, Portia's husband. Written is on Sun, 8 P.M. EST; on TV caught the ear of a network. Poole's

by Mona Kent and directed by Thurs. 8 P.M. EST, both ABC. Paradise is on M.-F, 11:15 A.M;

Hoyt Allen, Portia Faces Life is BTB is on Wed. at 9 P.M. EST; on EST, MBS. The Bob Poole Show 1

heard M.-F. at 5 :15 P.M. EST, NBC. TV Wed, 10 P.M. EST, both NBC. is on M.-F, 3:00 P.M. EST, MBS. 1

1 RADIO MIRROR AWARDS RED SKELTON MARIE WILSON TONY MARVIN

TED MACK JOHN LARKIN

BART ROBINSON WINNERS FOR 1949 •-»-

DINAH SHORE ARTHUR GODFREY

FIBBER McGEE MOLLY McGEE

MAGGI McNELLIS LOUELLA PARSONS

RADIO MIRRO R AWARDS —

Your Favorite Your Favorite The Best COMEDIAN WOMAN SINGER PROGRAM ON THE AIR

Close in other years, the exuber- Dinah Shore repeats her victory The phenomenally popular Arthur ant Bob Hope finally checks into of two years ago when the readers Godfrey comes through again, leav-

first place as the favorite comedian of Radio Mirror voted her the girl ing the competition far behind him. of Radio Mirror readers. Bob's with the most potent voice appeal. Arthur's daily program, heard

been winning other honors lately, Dinah, who insists—and means it, M.-F. at 10:15 A.M. EST on CBS too—among them the Air Forces too—that her husband and child earned him the accolade this year Exceptional Service Award for his are more important to her than and for those who can't get enough tireless entertaining of men in hos- her career, seems to charm audi- of him, there are Talent Scouts, pitals and at air bases abroad. The ences without even trying. She's (AM and TV) Mon., 8:30 P.M.

Bob Hope Show is heard on Tues., heard on the Jack Smith Show, CBS, and Godfrey and His Friends, 9:00 PJM. EST over NBC stations. Mon.-Fri. at 7:15 P.M. EST, CBS. Wed„ 8 P.M. EST, CBS-TV.

Your Favorite Your Favorite HUSBAND AND WIFE TEAM HUSBAND AND WIFE TEAM

Long time favorites become this Molly McGee, as everyone knows, year's most popular husband and b6wv£ elected w& uou is the distaff side of this year's wife team—the McGees of 79 Wist- favorite husband and wife team. ful Vista. Fibber, who also could Everyone knows, too, that she's the be called The Man At The Closet, distaff side of the Jordan husband

is private citizen Jim Jordan when and wife team and, when she is, Id wm me ccwkd he's not concerned with being pub* answers to the name of Marian. lie citizen McGee. His and Molly's Fibber McGee and Molly, just

domestic escapades are heard on to keep the record straight, is Tuesday evenings at 9:30 P.M. heard on Tuesday evenings at 9:30 EST over NBC network stations. P.M. EST over NBC stations.

Your Favorite Your Favorite AUDIENCE PARTICIPATION Your Favorite TV PROGRAM for WOMEN PROGRAM WOMAN COMMENTATOR

Beautiful, brunette and brainy The Breakfast Club and its genial There's only one Louella Parsons, apt adjectives for the lady who emcee, Don McNeill, come across fans will tell you. And their loyalty runs Leave It To the Girls, which the line again this year and not to Hollywood's gossip arbiter has was voted tops in this year's ballot- by a photo finish either. Emanating made her this year's most pop-

ing. The name of the lady who fits from Chicago, this popular pro- ular woman commentator. Louella's this description, incidentally, is gram has a unique feature—the the first one to hear anything

Maggi McNellis who referees the Reverse Giveaway, which is de- worth telling and the first to tell battles of wits—and sexes—that the signed to benefit needy families. anything worth hearing. That's program Leave It To the Girls is The Breakfast Club is heard every what makes her program the most

famous for. It is televised Sundays Monday through Friday at 9:00 A.M. widely listened-to of its kind. It's at 7:00 P.M. EST, on WNBT. EST over ABC network stations. on Sun„ 9:15 P.M. EST, ABC.

1 W I N N E RS FOR 1949 RADIO MIRROR AWARDS i Your Favorite Your Favorite Your Favorite MUSICAL PROGRAM COMEDIENNE MASTER OF CEREMONIES

One of the few who has been a Eve Arden makes the grade again Another possessor of seemingly three-time winner, Fred Waring as the fast-talking English teacher permanent popularity is Art Link- continues to supply music that en- heroine of Our Miss Brooks. A letter, winner in the m.c. category dures through the years. Fred winner last year, F/ve's dynamic de- last year, too. Art claims that his and his Pennsylvanians have tried livery of witty lines leaves her own offspring (five) gives him an television, too, building up an ap- without a near rival in the favorite insight into child psychology

preciative audience among the de- comedienne category. Eve doesn't which makes it easier for him to votees of that medium. The Fred limit herself to radio though. She's handle the children who' appear on

Waring radio show is heard Sat. at in movies and has been on the his program. House Party, which

10:00 A.M. EST on NBC; on TV stage. As Our Miss Brooks, she Art conducts, is heard. Mon.-Fri. at Sundays at 9:00. P.M. EST on CBS. is heard Sun., 6:30 P.M. EST, CBS. 3:30 P.M. EST over CBS stations.

Your Favorite Your Favorite NEW PROGRAM DAYTIME ACTRESS

Father Knows Best (whether he Readers who voted Portia Faces does or doesn't) is the listeners' emom uou, me veadev* Life their favorite daytime pro- choice among new programs as the gram also returned a majority of one they like best. And Robert ballots for Lucille Wall who's been

Young, whose role calls for him to in the cast of Portia since it started insist that father does know best, 'bknevb, now named on the air ten years ago. Lucille has some off-the-air experience to plays in other dramas but she's back him up (see page 48). most closely identified with Por- Father Knows Best, with Robert tia, which is heard Monday

Young as Jim Anderson, is heard through Friday at 5:15 P.M. EST Thursday evenings, 8:30 EST, NBC. over stations of the -NBC network.

Your Favorite Your Favorite Your Favorite NEWCOMER TO RADIO NEWCOMER TO RADIO MYSTERY PROGRAM

Dean Martin is the singing half of Jerry Lewis is the incorrigible half Suspense's producer, Bill Spier, the zaniest comic team to come up of the team that has had nightclub, has been in radio since that indus-

in a long, long time. Playing the movie and radio audiences in a try was in its salad days. Chrono- resort circuit as an individual enter- state similar to stitches since hit- logically, Bill was too, when he tainer, Dean met Jerry Lewis. It ting their stride. But the boys had started out on a career which has was a case of spontaneous comic to forget their lines in an unfunny earned him a top reputation in the

combustion and before the boys situation at a Florida club last year field -of chiller type dramas. Sus- left Atlantic City, it was Martin & —fire broke out and they helped pense, the favorite of Radio Mir-

Lewis, Inc. Though their radio fight it. Later, in the tradition ror readers, is heard, on Thursday show is off the air, you can see the of troupers, the boys finished evenings at 9:00 P.M. EST over pair cavorting on NBC television. their act on an improvised stage. stations of the CBS network.

L WINNERS FOR 1949 GROUCHO MARX LOWELL THOMAS

i yz~~ ^^B ' m

BILL STERN

GUY LOMBARDO NILA MACK GEORGE D 36 RADIO MIRROR AW Favorite Favorite Your Your Your Favorite - DRAMATIC PROGRAM QUIZ PROGRAM NEWS COMMENTATOR

Lux Radio Theatre is such a You Bet Your Life, as anyone with Perennial favorite Lowell Thomas well-established favorite that it is a laugh meter knows, is probably comes through again for the third difficult to think of any honors the funniest quiz show on the air. straight year. And 1950 marks the that haven't been accorded the And it's that highly unorthodox twentieth year of broadcasting for show in its fifteen-year history. quizmaster, Groucho Marx, who can the globe-trotting, adventure-seek- The readers of Radio Mirror send take the credit. His handling of ing commentator. His daily 6:45 it their Award, too, and (or the You Bet Your Life helped it reach P.M. spot on CBS makes him the third straight year. Under William first place this year by an over- dinner companion of millions of Keighley's guidance, the Radio whelming majority. This quiz show Americans who find the Thomas Theatre is heard on Mondays at to end all quiz shows is heard on presentation of the news an excel- 9:00 P.M. EST over CBS stations. Wed. at 9:00 P.M. EST on CBS. lent way to keep well-informed.

Your Favorite Your Favorite Your Favorite MAN SINGER RELIGIOUS PROGRAM SPORTS ANNOUNCER

Fulfilling the bright future that A religious program, when pre- Bill Stern's colorful coverage of

Radio Mirror readers foresaw sented under non-religious aus- sports events makes him the fa- when they voted him last year's pices, must resolve the problem of vorite announcer in that field, an most promising newcomer, Bill being acceptable to all faiths. The honor Radio Mirror readers have Lawrence sweeps into first place Greatest Story Ever Told achieves given to him three times. Although as this year's favorite man singer. this universal acceptance because he's best known for bringing the

The handsome young baritone is its scripts, which dramatize the life big games into the parlor, Bill's heard on the Arthur Godfrey show, and teachings of Christ, are subject daily program features little-known M.-F., 10:15 A.M. EST, CBS and on to approval by a board of repre- stories about well-known sports

Arthur Godfrey and His Friends, ' sentative clergymen. It is heard figures. It is heard Monday-Friday Wed., 8 P.M. EST, CBS-TV. Sun., 5:30 P.M. EST on ABC. at 6:15 P.M. EST on NBC stations.

Your Favorite Your Favorite Your Favorite ORCHESTRA LEADER CHILDREN'S PROGRAM EDUCATIONAL PROGRAM

Styles in music come, styles in Let's Pretend, with its imaginative Whatever the subject—and it could music go, but the one known as dramatizations ' of fairy tales, has be anything from socialized med- "the sweetest music this side of been keeping youngsters enchanted icine to world government-—listen- heaven" seems to go on forever. for twenty years. And for the third ers to America's Town Meeting of

And its creator, Guy Lombardo, straight time, it wins the Radio the Air are certain to hear a live- continues to be an enormous fa- Mirror Award as the favorite chil- ly, literate debate. Moderated by vorite among all types of people. dren's program. Nila Mack, who George V. Denny, whose tactfulness Guy's orchestra, which recently originated Let's Pretend back in is as highly developed as a dip- completed its twentieth season at 1930, is the show's producer and lomat's, Town Meeting marks its New York's Hotel Roosevelt, can director. It is heard every Saturday fifteenth year on the air, its second be heard Sat., 9:30 P.M. EST, MBS. morning at 11:05 A.M. EST, CBS. award (Tues., 9 P.M. EST, ABC).

WINNERS FOR 1949 Devotion unlimited is what Godfrey gets from his fans via letters and gifts—and Awards.

tfS

Sto J

**'Ay

S -it-

.Z. Arthur, his programs and performers,

take the lead in seven Award categories

Best PROGRAM ON THE AIR

In the all-embracing category, Arthur Godfrey Time wins hands down. Heard Monday-Friday,

10:15 A.M. EST on CBS, this program features Arthur and "the little Godfreys" in an hour and a quarter carnival of music, fun and commercials done in the easy-to-take Godfrey style.

Best TV PROGRAM ON THE AIR

Arthur Godfrey and His Friends is a video version of Arthur Godfrey Time. Telecast

Wednesday evenings at 8:00 P.M. EST on CBS-TV, it features Bill Lawrence, Janette Davis, the Mariners, the Chordettes and Archie Bleyer's orchestra. Presiding, of course, is Arthur.

Your Favorite TV VARIETY SHOW

Arthur Godfrey and His Friends captures the Award in this category, too. With "the little

Godfreys," guest stars and the advantage of a double-barreled projection of the Godfrey personality, Arthur's hour on the channels brings him closer to his admiring public.

Your Favorite RADIO VARIETY SHOW-

Arthur Godfrey Time takes another award. This morning show, which has an enormous following among housewives, took the Award in the previous two years that Radio Mirror has been sponsoring reader-listener polls. It has enough talent to keep a dozen shows supplied.

Your Favorite TV MAN, NIGHT TIME

To define the exact reason for Arthur Godfrey's appeal is something that has been attempted by a number of observers, but nobody has given a satisfactory one except, possibly, the vast numbers of people who simply state that they "like him," and prove it by voting for him.

Your Favorite MALE SINGER

Last year Radio Mirror readers voted Bill Lawrence the most promising newcomer. This year he comes into his own as their favorite man singer. Bill, who first came into the God- frey orbit on Talent Scouts, appears on the daily A.M. show and on the Wed. P.M. TV program.

Your Favorite ANNOUNCER

Tony Marvin handles all the announcing chores on the Godfrey shows, but his talents aren't limited to sending a few words here and there through the mike. Arthur frequently calls on him to lend his knowledge to whatever knotty question comes up. Versatile Tony sings, too.

39 Arthur Godfrey's unparalleled popularity makes

With ease and confidence and that comfortable grin of his, Arthur Godfrey has breezed through to win the Radio Mirror Awards in almost every category in which he was eligible to do so. Arthur's been a winner in the past, but he's one man who knows that laurels weren't made to sit on. His shows, winners for three straight years, continue to improve, offering more for the listening and watching effort than any other of their kind. While it's the Godfrey personality that makes them what they are, Arthur still insists on top-flight talent to supply the songs, music and fun that make his programs such outstanding entertainment. And top-flight talent is what he has, whether it comes singly as in the cases of Bill Lawrence and Janette Davis or in quartets as with the Mariners and the Chordettes. Bill, the bobby-soxers' delight from East St. Louis, has developed tremendously in the little over a year's time that he's been with the God- frey shows. Still only twenty-three, he can look

Under Archie Bleyer's direction, Godfrey's bright young solo singers, Bill Lawrence and Janette Davis, rehearse.

.The Mariners quartet was formed during the war at a Coast Guard station. They hit their stride with Godfrey.

\ g^- him the man of the year in both radio and TV

forward to a future unlimited, whether he remains with Arthur or strikes out on his own. His recent appearances at a New York theatre prove the latter—Bill's teen-age admirers filled long lines at the box office. Janette Davis, Arthur's girl singer, started adorning his shows, both vocally and visually, in 1946. And although she had been starred in her own series for CBS, Janette prefers, at the moment, to stay on Arthur's programs. The case of Arthur's quartets is another instance of the bonds of loyalty that exist between Godfrey and his performers. The Mariners elect to remain with his shows as a unit, although all have future ambitions which include solo concert singing. The distaff quartet, the Chordettes, are a product of the Talent Scouts program. About them, Arthur gets sentimental and says: "When they hit those harmonies, the tears just roll out of my eyes." Clearly, it's a case of mutual admiration and affection between Arthur arid the "little Godfreys."

Arthur's Talent Scouts program discovered the four girls from Sheboygan who call themselves the Chordettes.

nn haul liu

Godfrey's announcer, Tony Marvin, often pinch hits as his encyclopedia, too.

The invaluable Mug Richardson, Godfrey's girl Friday—and practically every other day—handles production of shows.

41 "THEY KNEW THEM WHEN"

By PAULINE SWANSON

There are two ways to learn about people. The best "This way, sir," the embarrassed captain beseeched way, of course, is to know them personally. The the newly-important guests, and showed the Jordans second way, and the one that keeps the publishing to a ringside table. business a flourishing one, is to listen to the stories Marian and Jim are accustomed by now to this told about them by people who do know them double-take treatment. It happens all the time—and personally. closer home than Paris. This month (April) Jim and Marian Jordan begin A clerk in Saks Beverly Hills store failed to their sixteenth year as a radio team. Two of Amer- recognize Marian when she shopped there recently ica's favorite people as Fibber McGee and Molly, the for a new spring suit. Jordans—as the Jordans—are celebrities nobody "I love the blue," Marian decided, but she hesitated. knows. "Do you have many like it?" she asked, for she Nobody, that is, except their family, their co-work- was planning to wear the suit at her broadcasts. "I ers and a few, fond, old friends. wouldn't want to meet myself coming down the When Jim and Marian crossed the Atlantic last street." summer on the Queen Mary, they enjoyed five days "Oh, no," the clerk reassured her. "There was only of complete privacy. As Mr. and Mrs. Jordan on the one other suit like this." And she added with un- passenger list, they caused no more excitement than conscious rudeness, "And it was sold to somebody any other middle-class, Midwestern couple on a you'd never meet, Gracie Allen." holiday. On the last day out, somebody discovered The Jordans are not altogether unhappy about- their that the Jordans were Fibber McGee and Molly. The status as uncelebrated celebrities. It gives them a whole ship's company, passengers and crew, turned chance to enjoy the fruits of their success without into autograph hounds. Everybody on board came the usual accompanying gallery. to the Captain's party in honor of the "celebrities." Their friends will tell you that Jim and Marian Jim and Marian had to lock themselves in their state- couldn't go Hollywood if they lived in the town for room to get a minute's peace. a hundred years. A few weeks later, in Paris' famous Ritz bar, a "The Jordans clicked as Fibber McGee and Molly big-name-conscious headwaiter brushed off an in- because they are Fibber McGee and Molly, typical significant looking American couple with a "Sorry, cross section Americans," Don Quinn, the humorist- no tables." Columnist Hedda Hopper, who observed psychologist-humanist who has written their program the rebuff, whispered in his ear, "But they're Fibber since its inception, will tell you. McGee and Molly." They were broke when (Continued on page 80)

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Fibber McGee and Molly are heard Tues. 9:30 Your Favorite HUSBAND and WIFE TEAM- P.M. EST, NBC. Sponsored by Johnson's Wax.

42 VIEW OF

The McGees' "just folks" appeal is no more than a reflection of the off-the-air personalities of Jim and Marian Jordan.

S£'

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Ms* 'IP*Mm —

ART LIIKLETTEI'S

NONSENSE

SOME-SENSE

THE MERRY, MERRY MONTH OF MAY- VERSE—OR BETTER:

whilst live fifth month of the year, traditionally bring- You told me, Maro, you VhsM ing forth the flowers nurtured by last You'd not a single penny give, But that, whene'er you chanced to die, l|\y eft y~<£Q^ month's showers ... to the more practical- ^~"~"? legacy: IF' minded. May means the first tender young You'd leave a handsome IjPls>^ V rhubarb, young shoots of asparagus, You must be ' mad beyond redress, < AA '^^^' "-''----^4^ If next wish you cannot guess! early-ripening strawberries . . . here are my four other ways to say the name of the month: Spanish, mayo; Martial—40-104 A.D.

Portuguese, maio; French, mai; German, Mai . . . May's birthstone:

emerald . . . flower-of-the-month: lily of the valley or hawthorn . . .

finally—but first, as far as radio listeners are concerned—May's the FUN AND AMES (Awards Division): m &—fy -^M' G issue of RADIO MIRROR in which the annual RADIO MIRROR Awards are announced! |j«|pP I"i^lP As you know, the RADIO MIRROR Awards B^# ffiSj ballots are printed in the November and Dc-

8 1 cTj cember issues of the magazine each year. and results of your voting are announced in OSCAR WILDE SAID IT: flL I t-^^J ^k the following May issue. Here's a sugges- "It is always a silly thing to give advice, but to give good tion—why not make yourself a next-to-the-

advice is absolutely fatal." radio chart of the various Awards cate-

gories, and fill in names of your favorites throughout the year.

Perhaps one name will remain on the list through the entire listen- QUICKIE QUIZ (AWARDS DIVISION) — ing season: perhaps your choice in a certain category will change many times before voting time, but in any case you'll have your list

ready when you fill in your RADIO MIRROR Awards ballots next 1. In the Radio Mirror Awards for 1947, '48 and '49 the same fall. It might for of family winner has taken each of the following categories each year be interesting each member the to keep his own separate list see likes and dislikes in radio listening who are they? (a) favorite news commentator (b) favorite sports — how can vary in family! announcer (c) favorite dramatic program ... 2. The Radio even one Mirror Awards are presented as a result of (a) a poll of radio editors (b) a poll of local radio station managers (c) radio listeners ... 3. There are many new categories in the Awards this ST. LUKE SAID IT: year because of (a) added interest in the voting (b) the many

new programs on radio (c) growth of television has made new "He that is faithful in that which is least is faithful also in

- categories necessary which were not in existence before. (Answers much; and he that is unjust in the least is unjust also in much.' on opposite page.) —Gospel According to St. Luke; 16-8. 44 Art Linkletter emcees House Party heard Monday through Friday at 3:30 P.M. EST over

CBS stations. The program is

sponsored by Pillsbury Mills.

Your favorite MASTER of CEREMONIES

IT HAPPENED ON HOUSEPARTY: for the best book on American Democracy; the Harriman Me- morial Awards for effort toward conservation of human life on Linkletter: Where did you get your long hair? railroads; the American Institute of Architects Gold Medals. Finally, Little girl: It grew. there are less impressively named and impressively purposed: The Pillsbury Mills in the Linkletter: How long has it been growing? Awards Baking; choice of Miss America, Little girl: Three thousand years. Mrs. America and Mr. America. And, there are "most valuable" Linkletter: Do you know what that makes you? A mummy! awards in local communities—most valuable public servant, baseball player, etc. For some of these local heroes special Little girl: Well, I will be one—when I grow up! days are set aside—query: shouldn't a special Arthur Godfrey day be set aside? That list of Awards he won!

IF YOU LIVE IN AN APARTMENT—

IT'S in Minneapolis, Minnesota, you may keep GOING TO HAPPEN ON HOUSEPARTY:

a goat in the apartment if you like. But Sometime shortly after this issue goes on sale April 12 you'll if a mule's your choice of pet, you'll be hearing RADIO MIRROR'S Hollywood editor presenting Art Linkletter with his RADIO MIRROR Award as Favorite Master have to move—there's a law against it! of Ceremonies of America's listening audiences!

"HERE LIES" DEPARTMENT: A LITTLE LEARNING (Awards Division)—

A house she hath, 'tis made of such good fashion, RADIO MIRROR doesn't, of course, stand alone in the giving of The tenant ne'er shall pay for reparation, Awards each year. There are Awards given in just about every Nor will the landlord ever raise her rent field of endeavor you can name—starting out with those of sister Or turn her out of doors for non-payment; publications of Magazine's trophies for the RADIO MIRROR: SPORT From chimney-tax this cell is free, Top Performers of the Year, and PHOTOPLAY'S Gold Medal Awards To such a house who would not tenant be ? in the field of the movies. Let's run more of the Awards down a few —On the grave of Rebecca Bogess, Folkstone, August 22, 1688 which are regularly presented: The Nobel and Pulitzer Prizes; the "Oscars" presented by the Academy of Motion Picture Arts and *9jo;aq souajsixa in jou aiOM. iprqAi Sciences; the "Edgars" presented by the Mystery Writers of Amer- AjDsseaau ssiiobaiDo Man aprjui sei[ uotsiAsiei ;o inAioib '3 "g ica, the Drama Critics' Circle theater selections, the George Foster sjBua(si] oipai 'O 'Z Peabody Awards in Radio. There is, too, a multitude of less ej»D3ux oip»H xn1 'E t«a»S Ilia '1 sduioux tia.AW>q -d 'i familiar names. Here are a representative few of the many: John Billings Fiske Annual Award For Poetry; Woodrow Wilson Award zino araom© 01 suhmsny 45 ! MT LINKLETTERS

\rt linkletter emcees llotlse Part] heard Honda] through NONSENSE PrMaj ii B:SQ I'M i ST ovw CBS nations, Hn program It ipontond bj PiUtbnrj Mills,

SOME-SENSE

Your favorite MASTER of CEREMONIES

THE MERRY. MERRY MONTH OF MAY— VERSE—OR BETTER: IT HAPPENED ON HOUSEPARTY: lor the best book on Amorlcan Democracy: the Hurriman Me mortal Awards lor ellort toward iidli month of the year, traditionally bring- You fold me, Maro, whilst you live conservation of human life on Linkletter: Where did you get your long hair? railroads: the American Institute of Architects ing forth the flowers nurtured by last You'd not a single penny give, Gold Medals. Finally. Little girl: It grew. Ihore are less Impressively named and Impressively purpo»d: month's showers ... to the more practical But that, whene'er you chanced to die, The Linkletter: How long has it been growing? Pillsbury Mills Awards In Baking; the choice ol Miss America, W7 minded. May means the first tender young You'd leave a handsome legacy: Little girl: Three thousand years. Mrs. America and Mr. America. And. there are "most valuable" t". A rhubarb, young shoots ol asparagus. You must be mad beyond redress, ^^^- "fieB Linkletter: Do you know what that makes you? A mummy! awards in local communities moil valuable public servant, base early -ripening strawberries . . . here are If my next wish you cannot guess! ball player, Little girl: Well, I will be one when I grow up! etc. For some of these local heroes spsclal days are lour other ways to say the name of the month: Spanish, mayo; Martial^O-104 A.D. — set aside—query: shouldn't a special Arthur Godfrey day be set Portuguese, maio; French, mat; German, Mai . . . May's birthstone: aside? That list ol Awards he won I emerald . . . (lower-of-the-month: lily of the valley or hawthorn . . . finally —but first, as far as radio listeners are concerned—May's the IF YOU LIVE IN AN APARTMENT— FUN AND GAMES (Awards Division): issue of RADIO MIRROR in which the annual RADIO MIRROR lit >1 M I'AKTY: ' ITS GOING TO HAPPKN ON Awards are announced! I in Minneopolis, Minnesota, you may keep jMl«^,« As you know, the RADIO MIRROR Awards a goat in the apartment if you like. But Sometime ihortly aftt Uk# jjr; •- ballots are printed in the November and De if a mule's your choice of pet, you'll be bearing RADIO mirror's Holly* I editoi pri intiog An '^ eember issues oi the magazine each year. SAID III 1 Linkletter with hit RADIO mirkok Awai OSCAR WILDE IT: in it! anc' resu,,s °' y°ur voting are announced have to move—there's a law against sm IILpbrvJ - tudii of Ceremonies of Amerii i listening the following May issue. Here's a sugges "It is always ;i silly thing to give advice, but to give good tion—why not make yourself a next-to-the advice is absoluteh fatal." radio chart of the various Awards cate "HERE LIES DEI iR I Ml gories. and fill in names of your favorites throughout the year A LITTLE LEARNING (Awards Division)— Perhaps one name will the entire listen- •<'>' remain on the list through A house the hath, ti It oi ing QUICKIE QUIZ (AWARDS DIVISION)— season: perhaps your category will change of t"' "'"" choice in a certain RADIO MIRROR doesn't, of course, stand alone in the giving The tenant tic <-r shall pay "I"' many times before voting have your list ever r.nsr bet tent time, but in any case you'll Awards each year. There are Awards given in just about every Nor will the landlord I. In the Rajho Mikkcik Awards for 11+,, '+s and '49 ready next the same when you fill in Awards ballots held sister her out of doorl lor I payment; your RADIO MIRROR of endeavor you can name—starting out with those of Or rum winnei lias taken each of the following categories each year fall. It might be interesting family to keep the chimney-tax this cell i' free, for each member of the Publications of RADIO MIRROR: SPORT Magaiine's trophies for From who in. ill., iii favorite news commentator (b) favorite sports his own separate list— radio listening Top house who would not tenant lie? see how likes and dislikes in Performers of the Year, PHOTOPLAY'S Gold Medal Awards To such a announcer (c) favorite dramatic and program . . >. 'Z, . i can Bogess, Poll um ne mum vary even in 'n the , jravs oi Rebecca one family! field of the movies. Let's run down a few more of the Awards Mirror Awards arc presented as a result of (a) a poll of radio which are regularly presented: The Nobel and Pulitxer Prizes; the editors (h) a poll of local radio station managers (r) radio Oscars" and -eioteq eaueisixe ur too ere* qoiq* presented by the Academy of Motion Picture Arts listeners . . 3. There are main new categories . in the Awards this opo"- »°l»l"l»l M"b "» C Sciences; the Mystery Writers of Amer- Ajnwewa seuobsiDJ *•» ">1 1° V year because of added interest ST. LUKE SAID "Edgars" presented by the (a) in the voting (I,) IT: sjeue|si| oipoj 'a ,h e many ,ca Foster z - the Drama selections, the George new programs on radio (c) growth of Critics' Circle theater television has »»™o 'I made new also m peabody of less eiiDetu oipotj xni c ""IS 1118 1 ll»*"»l "He that is faithful faithful Awards in Radio. There is. too, a multitude categories necessary which were nol in existence in that which is least is before. (Answers John much; and he also in much. '""miliar names. few of the many: on opposite page) that is unjust in the least is unjust Here are a representative ZU10 31I3U10 OI SH3MBNY 44 —Gospel Billings Fiske Wilson Award According to St. Luke; 16-8. Annual Award For Poetry: Woodrow That's what the Original

Amateur Hour's emcee says he has.

Anyone who would dispute

him had better read this story first

By TED MACK

Ted with aid David Bogart. Like the postman who carries

it, nothing stops the mail from coming into Ted's office.

Ted does the honors, and Regina Resnik, opera star, gets the first piece of cake at a recent celebration. Dennis James, 1. i I I

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4 ,>'

A constant line of hopefuls identifies the hall leading Ted has headgear—gifts from fans for all occasions. to auditioning room. Despite tension, aspirants seem calm. His secretary, Mildred Witt, tries one just for size.

JOB IN THE WORLD

elt a tingle run right up my spine as I watched Gladys will be one of the finalists on the June Ifthe audience stand up to cheer. It was an emo- program this year and there is little doubt that tional response that came from their hearts. she will go on to fame as have many other ama- But the cheering wasn't for me. It was for Gladys teurs who have appeared on our program: the Watts from Louisville, Kentucky. Sinatras and the Mimi Benzells, the Vera-Ellens "This is the happiest moment of my life," she and Robert Merrills, the Paula Kellys and Paul said. Winchells. But there is a philosophy behind the And it was, for her years of singing as an Amateur Hour that is responsible for the success amateur were over. This wasn't the perfunctory of the program and its contestants. handclap of a group of friends or the professional "The show must truly be the personal property approval of a critic. The people had given their of the great American public," said the late Major stamp of approval and it was the happiest moment Bowes. of her life as that one moment is for every other And it is. The program stays on the air only man or woman in show business. so long as it is popular. The amateurs who will That's why as Master of Ceremonies on the go on to fame in radio, stage and screen are chosen Original Amateur Hour I think that I have the not by Broadway producers but by the votes of most wonderful job in the world. I would rather the public. We do everything possible to conduct be Ted- Mack than President. The moment an the Original Amateur Show according to the basic artist arrives, moving from amateur to professional tenets of democracy, for in show business people status, you can see it in the eyes of everyone in are judged only by their talent and heart. The the studio. And if you sing spirituals from the story of Wee Willie Smith is one of our proudest heart like Gladys Watt, a blind girl, you can feel examples. it in the air. Willie was only one of (Continued on page 92)

The Original Amateur Hour: Thurs. 9 P.M. EST, ABC; on TV, four Favorite AMATEUR PROGRAM Tues. 10 P.M. EST, WNBT. Sponsored by Old Gold cigarettes.

47 _ mt

zA)id amemew ne mwu& iebt i& tomemma-

By FREDDA DUDLEY

Every Thursday evening, NBC sends over the air The growing-up process in the Young home has a delightful story entitled Father Knows Best, never been one-sided. While Father has been bring- starring Robert Young. ing up his daughters, the daughters have often Father Knows Best deals, as its millions of lis- brought up Father—short. teners will explain to you during the first pause for For instance: several years ago the beloved nurse station identification, with the alternate triumphs who had taken care of Mrs. Young during her child- and frustrations of a parent beset by "the younger hood and who had reared Mrs. Young's mother, generation." came to visit. The nurse was nearly eighty, but her Before discussing the program's star, it should be bright eyes were observant and her quick mind was pointed out that radio has never been troubled—as eager to be assured that life was going smoothly for the motion picture industry has—by type casting. Betty and for the children whom the nurse regarded Everyone knows and accepts the fact that Jack as great-granddaughters once removed. Benny is really open-handed; that Vera Vague, far She had seen few motion pictures, but she gath- from being a man-hungry spinster, is a beautiful ered from the appearance of the home that the woman who has been thrice married; that Hopalong father of the family was doing well. Cassidy is as much at home in dinner clothes as in "So your husband is successful. Splendid! Splen- black boots and double holsters. did! Obviously he works steadily and he is kind to It is amazing, therefore, to realize that Bob Young you and the children. He must be generous; I can as "Father" is an example of radio type casting. In tell that from your clothing and the fine table you private life he is the trousered half of the parents of set. Yes, I can see that you have married well," she Carol Ann, sixteen, of Barbara Queen, twelve, of observed, beaming. "Your husband must be a won- Betty Lou, seven, and of Kathy, four. derful man." These statistics, regarded analytically, still aston- At this happy point one of the smaller children, ish Bob and his svelte, auburn-haired wife, Betty. determined to join the conversation with a comment They are young, gay, glamorous people who fell in that would arrest attention, chirped resoundingly, love and were married. The years passed, swift as "And sometimes, when he first wakes up in the the course of a happy day, and abruptly the house morning, Daddy is as cross as a bear!" was full of four Young young ladies demanding One of the older children promptly qualified this bedtime stories, pony rides, new dresses, ice cream revelation. "That's only until he has coffee. After parties, music lessons, permission to have dates, and coffee, he lets us do anything." advice from Father. This description of Bob's (Continued on page 78)

Father Knows Best, with Robert Young, is heard Thurs. 8:30 P.M. EST, on NBC. Sponsored by Maxwell House Coffee.

Your Favorite NEW PROGRAM—

48 Bob Young and the women in hi* life: wife Betty, daughters Kathleen, Bar- bara. Betty Lou. Another daughter is away at school.

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D oes a WIFE

This month's daytime serial problem-question is one which has been raging since the "emancipation" of women and perhaps long before—perhaps since an early cave woman decided that she could get more lion skins in which to drape herself if she went out and did her own hunting! Sometimes a wife takes a job, or continues with wan a wemmi—c soidia vr- the one she had before marriage, from absolute necessity, in order to keep the family together. Sometimes she works because the money she earns means a difference between "just getting by" and providing anu omw uwman— some of the comforts, the important -little things, that women want their families to have. Sometimes a woman—a selfish one—works for herself alone, to buy expensive clothes and other luxuries awe- a nimmnd and mud that she wants, and feels that she deserves. Women like that, fortunately for home life, are few and far between. allme wwma caw Portia Manning is one of the women who has had, off and on ever since her marriage, to work because of necessity. As a lawyer, her skills have often been called upon to help people near and dear to her, and aMewikm mey> need who might otherwise have been unjustly punished for crimes or offenses which they did not commit. Much of the time she has devoted to law she would Mie e$ /omi have preferred to devote to Walter, her husband, and wnesn to her son. She feels that she may have in some way cheated them, by working, of the things that a woman means to her family, and of time which, for their fleiween me demanm ci good and hers, should have been spent with them. Each month, Radio Mirror puts before its reader- listeners a problem which confronts a daytime serial favorite of theirs. This month's problem is one which /wme and cawer? has troubled Portia Manning, of Portia Faces Life, ever since her marriage—is she, by her work as a lawyer, cheating her family of some of the love, the care, that is to be expected of a wife and mother? Perhaps you, or someone you know, has been faced with this same problem—perhaps you can offer Portia advice from your own experience. Listen to Portia Faces Life each day on NBC; refresh your memory with the brief story of Portia's life presented on the following pages. Then answer the question: Does a Working Wife Cheat Her Family? RADIO MIRROR WILL PAY $50.00 FOR THE MOST INTERESTING LETTERS Turn to the next page to read Portia Manning's story. Your Favorite DAYTIME SERIAL

50 1

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learning to participate in the fun Walter and Dickie share. Portia. a busy and M sought-after Parkerslown lawyer, often has to exclude herself in order to work on important case briefs women, twe

Portia—who, contrary to her own Walter—wants Portia to concen- Miss Daisy—a trusted family wishes, continues with her work. trate on being wife and mother. friend rather than a servant.

Some years ago, when young Portia Blake was left a widow, she turned gratefully to her training as Radio Mirror will purchase readers' best answers to a lawyer, for she had to support herself and her the question: "Does A Working Wife Cheat Her small son, Dickie. Through her work she met Walter Family?" For the best answer, $25.00; the five next- Manning, then a reporter iri Parkerstown. They fell best $5.00 each. in love and planned to be married. As young people in love so often do, Walter and his On these pages you will learn more about the bride-to-be discussed their plans for the future and life of Portia Manning and her family. talked of what their life together would be like. One since Ever her marriage to Walter Manning, of the important points in their dreaming of the days Portia has desired all else above to give up to come was this: Portia would give up her practice her career as a lawyer and to devote her entire of law; she would be a wife and a mother, a home- time to making a home for Walter and the two maker whose chief interest lay in her family. Through children. is But each time that the goal hear, a long series of troubles, and though they have been circumstances intervene to bring Portia back to a number of times separated (including the time her law work. Often she asks herself: would Walter spent in the service of his country during the our lives if be different I could not work—if I war), Portia and Walter have always clung to the had no talents, no training? much better How hope that someday—soon—Portia will be able to give a wife and mother could I be if I simply stayed up forever her work as a lawyer, devote herself at home? entirely to her family. Does a working wife cheat her family? What Up to the present, this hasn't been possible, with do you think? State your reasons, either in the exception of a few brief periods. Before they were agreement or disagreement, in a letter of no married, Walter went to Europe as a war correspon- more than one hundred words; address it to dent and Portia, alone again, fell back on her work as Portia, Radio Mirror, 205 E. 42 St., New York both support and solace, for Walter had been tricked, 17, N. Y. The editors will choose the best letter before he left, into promising to marry another girl. and will purchase it for $25.00 for publication in Unhappy and lonely, Portia met a doctor who fell in the August issue; they will choose the five next- love with her—and who was murdered in circum- best letters, purchase them for $5.00 each. Opin- stances which seemed to point to Portia as the mur- ion of the editors will be final; no letters will be derer. She was saved by the last-minute confession returned. Letters must be postmarked no later of a girl who, in turn, Portia defended; Portia won than midnight, May 1, 1950. The coupon below an acquittal based on self-defense. should accompany your letter. Free of entanglements, Portia welcomed back NAME '/.'... Walter, who returned to the United States—only to learn that the man she had welcomed was a spy, STREET or BOX Walter's double. However, the true Walter came CITY or P. O STATE back in time to upset the plot. Released from his promise to the other girl, Walter married Portia, and

52 —

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Christopher—Walter Manning's Cathy Baker—childhood friend- Bill Baker—Cathy's husband, now attractive, successful brother. ship with Portia remains steady. a close friend of Walter Manning.

then returned to his important work in Europe. Not long afterward came a report of Walter's death. Lonely and embittered at finding herself widowed a HERE ARE THE NAMES OF THOSE WHO second time, Portia drifted into an engagement with WROTE THE BEST LETTERS OF ADVICE a Dr. Byron, with whom her friend Cathy was in love. TO DR. JIM BRENT, ROAD OF LIFE, IN Jealous, Cathy kept from her the news that Walter FEBRUARY'S DAYTIME SERIAL PROBLEM. was alive, a patient in a hospital. Walter read of his In' February Radio Mirror, reader-listeners were wife's plans for marriage to Byron, managed to get told in brief the story of Dr. Jim Brent, of Road of out of the hospital and return to Parkerstown. Life, and were asked the question: "How Much Can Once more, Portia and Walter settled down, but A Man Forgive?" Radio Mirror editors have chosen Portia's services as a lawyer were again required the best answers, and checks have been sent as now in defense of Elaine Arden, who had accidentally foDows: killed Dr. Byron. Portia won an acquittal and the FIFTY DOLLARS to Mrs. Albert Dickie, Ellsworth, grateful Elaine cleared Walter of a cloud which had Wisconsin, for the following letter: troubled the Mannings, for she had tried to make it appear that Walter was falling in love with her. Dr. Jim's, or any man's, ability to forgive is in di- The Mannings were reunited; Portia went to Holly- rect relationship to his own emotional maturity, wood with Walter; a book of his had been bought by 'bigness of heart, and understanding of the every- a film company. After their return to Parkerstown day problems of human beings. Emotional maturity Walter was assigned by the motion picture company develops from knowing and appreciating the nor- to go overseas to make a documentary film. Portia malcy of undesirable, as well as desirable, character- stayed behind to defend their friend, Mark Randall, istics, and accepting and forgiving them in turn, ex- who was being held on a trumped-up murder charge. tending sympathy, strength and praise as each is Finally Portia and Walter have settled down to the needed. Dr. Jim realizes that sympathy, understanding and faith defeats wrong motives and gives quiet home fife they have longed for. Dickie, who has rise to strength. His forgiveness will its been cared for by Miss Daisy during the time Portia new find reward in Beth's new, changed grasp on life, and in has had to be away from him, now has a baby sister, himself, who experiences the strength of forgiveness. Shirley. Shortly after the birth of the little girl, Wal- ter was accused of murder, but Portia's skill as a TEN DOLLARS each for the five next-best letters lawyer brought the real criminal to justice. in answer to the question has been sent to: {Cather- Now, in the Manning household, all seems well, ine M. Small, Eatonville, Washington; Alberta Hel- despite the fact that Christopher, Walter's brother, ton, Kingsport, Tennessee; Marguerite Nixon, Beau- has turned up, and has fallen in love with Portia. mont, Texas; Mrs. Ann Abel, Lansing, Michigan; Portia considers her family—her husband, her Virginia Fischer, Staunton, Illinois. small daughter, her sturdy young son—and thinks: Road of Life is heard M-F, 3:15 P.M., EST, this is the way life was meant to be. A woman should NBC, sponsored by Crisco. be a wife, a mother. That is the vocation she is meant for, the way of life in which she can find happiness.

— | ^tm, no mtdtw Lw iLt womm M* ^«/^ ,„//,, ^/wrre Mew /amr/,€> fr % a Ue

concen- Miss Daisy— Portin—who, contrary to her own Walter—wants Portia to a trusted family Christopher—Walter Manning's Cathy Baker-childhood friend- being wife and mother. friend rather than a successful brother. Hill Baku wishes, continues with her work. trate on servant. attractive, ship with Cathy*! hatband, non Portia remains steady. i cIom trland ol Walter Manning,

years ago, when young Portia then returned to his important Some Blake was left work in Europe. a widow, she turned gratefully to her training as Not long afterward came a report of Walter's death. Radio Mirror will purchase readers' best answers to embittered a lawyer, for she had to support herself and her Lonely and at finding herself widowed a HERE ARE THE the question: "Does A Working Wife Cheat Her NAMES OF THOSE WHO small son, Dickie. Through her work she met Walter second time, Portia drifted into an engagement with WROTE THE BEST Family?" For the best answer, LETTERS OF ADVICE $25.00; the five next- Dr. Byron, with her friend Manning, then a reporter in Parkerstown. They fell a whom Cathy was in love. TO DR. JIM BRENT, best $5.00 each. ROAD OP UFE, IN in love and planned to be married. Jealous, Cathy kept from her the news that Walter FEBRUARY'S DAYTIME SERIAL PROBLEM. young people in love was alive, a patient in a hospital. Walter read of As so often do, Walter and his his In On these pages you will learn more about the February ii.,,i;„ Mirror, reader-listener! mra bride-to-be discussed their plans for the future wife's plans for marriage to Byron, managed to get and told in il„- life . briel norj „f Dr. Jha Brant, ol of Portia Manning and her family. out of the hospital return Road ol talked of what their life together would be like. One and to Parkerstown. Life, ;m,l is,t,- asked ili,. question: "Mm, Ever since her marriage to Walter Manning, Much I in of the important points in their dreaming of the days Once more, Portia and Walter settled down, but Portia A Man Forgive?" Radio Mirror adJlon hava chosen has desired above all else to give up Portia's services as a lawyer were again to come was this: Portia would give up her practice required the her career as a lawyer and to besl answers, and cheeks hare bean lanl n» devote her entire now in defense of Elaine Arden, who had accidentally of law; she would be a wife and a mother, a home- follows: time to making a home for Walter and the two maker whose chief interest lay in her family. Through killed Dr. Byron. Portia won an acquittal and the children. But each time that the goal is near, FIFTY DOLLARS i" Mrs, Ubarl Dickie, a long series of troubles, and though they have been grateful Elaine cleared Walter of a cloud which had BUtt circumstances intervene to bring Portia back to Wisconsin, lor the following latter: a number of times separated (including the time troubled the Mannings, for she had tried to make her law work. Often she asks herself: would it appear that Dr. Jim'*, or any man'', ability In it in on life, »»>/ bl has Unhappy fell in had to be away from him, now has a baby sister, the August issue; they will choose the five next- and lonely, Portia met a doctor who himself, who experience! ih* strength of forgiveness. love Shirley. Shortly after the birth of the little girl, Wal- best letters, purchase them for $5.00 each. Opin- with her—and who was murdered in circum- Bach lot id,- fiwa next-best letten stances mur- ter was accused murder, but Portia's skill as a TEN DOLLARS ion of the editors will be final; no letters will be which seemed to point to Portia as the of to tin- qneation ha been em to: Kathei lawyer brought to justice. in answer, returned. Letters must be postmarked no later derer. She was saved by the last-minute confession the real criminal ine M. Small, Eatonville, Washington; Alberta Bel than of a won Now, in all seems well, midnight, May 1, 1950. The coupon below girl who, in turn, Portia defended; Portia the Manning household, Ni»„n. ton, Kingsport, Tennessee; Marguerite Beau- should accompany your letter. an acquittal despite the fact that Christopher, Walter's brother, based on self-defense. Ann Abel Lansing, Michigan has mont, Texas; Mra. Free of entanglements, welcomed back turned up, and has fallen in love with Portia. NAME Portia Virginia Fischer, Staunton, llli Walter, who States—only to Portia considers her family—her husband, her I'M. returned to the United Road of Life is heard M-P, JtlS EST STREET or BOX learn a spy, small daughter, and thinks: that the man she had welcomed was her sturdy young son— NBC, |„,n-„r,-,l b) Crl this Walter's Walter came is the way life be. woman should CITY or P. O STATE double. However, the true was meant to A his be a wife, is meant back in time to upset the plot. Released from a mother] That is the vocation she and for, the happiness. promise to the other girl, Walter married Portia, way of life in which she can find

52 H RADIO MIRROR IB

When Fran first got into radio, people were so intrigued with her "Aunt Fanny" character that she very seldom got a chance to sing.

Kukla, Fran and OIlie, with Fran Allison, is 54 heard on NBC-TV stations at 7 P. M., EST, Monday through Friday, sponsored by RCA-Victor and Sealtest. 1M SECTION

Three loves has Fran Allison: Kiikla, Ollie—and

x4rchie. Here is the story of Fran and the man

who doesn't mind a bit being third on the list!

Three loves has Fran. She also lives three lives, simultaneously. Capsuled, that's the story back of Fran Allison, whom Radio Mirror readers have just named their favorite night-time television actress. Because those lives have been publicly isolated from each other, her career is punctuated by question marks which keep two rival networks and two competitive sponsors busy answering letters which ask "Who is Fran Allison, anyway?" Officially, for the record, her loves are Kukla, Ollie and Archie. Privately, the order is reversed—Archie Levington takes prece- dence, both by time and by marriage. There's no conflict about it, for Archie, too, confesses to multiple affections. He loves all three of her personalities: Fran, of NBC's fabulously popular Kukla, Fran and Ollie; Aunt Fanny of ABC's perennial Breakfast Club, and Mrs. Archie Levington, who presides over his household. It sounds complicated, but to Archie and Fran it is beautifully simple. They love each other; consequently, anything one does the other shares. Their romance, fittingly enough, began in the NBC studio in Chicago in 1937, when Archie Levington, a song plugger for Leeds Music Company, tucked his top new tune under his arm and set out to meet the girl staff singer, newly come from Iowa. In the opinion of Philadelphia-born Archie, vocally- as well as agriculturally, "Iowa" and "corn" were definitely synonymous. Gossip, which travels faster in show (Continued on page 94)

: '•>M« '.rti

'AM/) ilk.

-Favorite NIGHT TV STAR, WOMAN Kuklapolitans—top to bottom : Kuk- la and Ollie, Col. Cracky and Mad- ame Ooglepuss, Fletcher Rabbit.

55 . V

JOHNNY OLSEN PENNY OLSEN

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)

PEGGY WOOD MILTON BE RLE RADIO MIRROR AWARDS Your Favorite Your Favorite DAYTIME TV MAN DAYTIME TV WOMAN

Rumpus Room emcee Johnny Olsen's The winner in this category is the girl

friendliness and charm put him way out Johnny Olsen calls his "Million-Dollar in front as the favorite daytime TV man. Penny," the girl he wooed in Wisconsin

And it seems only natural that the same and married in Iowa. Right now the qualities won a majority of votes for his Olsens seem anchored in New York, wife, Penny Olsen, in the corresponding what with their TV show and their radio category. Between them, they make the programs. Penny has been singing on

Rumpus Room one of the most rollick- radio since she was six, and the high ing of daytime TV shows. It's telecast point of any Rumpus Room show are

Monday through Friday at 12:30 P.M. the duets she and Johnny sing to fit titles over the Duraont Television Network. called out to them by studio audiences.

%)me ofme

mo&en fo veceiw

Your Favorite Your Favorite TV DRAMA TV COMEDY SHOW

Although it's been on the channels only The Texaco Star Theater, with Milton

since last July, Mama's appeal was im- Berle, is the only two-time winner of a ( mediate, and its award was won by a huge Radio Mirror TV Award. Last year, when majority. The characters in Mama were there was only one television award familiar to the public long before they given, and that for the best show, Berle's reached TV. Created by Kathryn Forbes brand of comedy won your vote by an in the novel, Mama's Bank Account, overwhelming majority. This year, with they moved onto the stage and screen twelve awards to cover TV's Topsy-like

under the title, "I Remember Mama." growth, the Star Theater again earns an

Mama, with Peggy Wood in the title Award. It's telecast Tuesday at 9:00 P.M.

role, is on Fri„ 8:00 P.M., EST, CBS-TV. EST on the NBC television network.

[w i NNERS FOR 1949 " " /7^^

Anyone can do it, says the man who picks the

Pert and pretty Betty Ann Grove mystery tune, and it could be you! Let Harry Salter is the comic song stylist on STM.

tell you what to do if the phone rings and

". ." you hear the words . . Stop The Music calling . .

By HARRY SALTER

STM male vocalist is Texan Jimmie Blaine, ex-army air corps officer.

Everyone has a chance to name the mystery melody the apartment upstairs found it in Schirmer's Ele- on Stop the Music and win the jackpot. Here's mentary Piano Book. It's her piano lesson." one proof of it that also explains what makes my That's what I mean. Anyone, man, woman or hair turn gray. child, has a chance of winning the jackpot so don't As musical director and one of the originators of freeze-up some evening when you answer the tele- Stop the Music it has always been my job to select phone and hear a female voice say, "This is the the mystery tune. Sometimes a melody runs through Stop the Music operator in New York City calling— my head that I've known since childhood but for the If you're a normal person, not allergic to winning life of me I can't remember the name. In the case of magnificent prizes, you'll likely miss a heartbeat, the mystery melody, "Upon St. Paul's Steeple," it feel your knees buckling and, as you grope for the took me and three experts a month to trace the cor- nearest chair, ask someone to bring you a glass of rect title. water or something stronger. When we played the melody for the first Sunday The operators, prepared for temporary panic, know I felt rather tickled. The musicians, producers and that nine out of ten people who answer will be nearly studio audience were completely baffled. The simple paralyzed with surprise for STM—as we call it—has chimes, I thought, would really keep the nation on created more national excitement than any other its ear but the next night I had my ego punctured. game or contest in the country. I was sitting at the dinner table when my wife Since early 1948, STM has teased and tormented asked, "Is the name of the mystery melody 'Upon people from every walk of life. A prominent Wall St. Paul's Steeple?' Street financier regularly tries to wheedle the name I nearly choked but finally recovered to ask, "How of the mystery melody from one of the producers. did you find out?" Senators, harassed by their constituents for the title, Roberta grinned and explained, "The little girl in in turn belabor clerks at the (Continued on page 83)

Your Favorite TV QUIZ SHOW-

58 *z

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1 1

1 J

'4?

Familiar sight to Stop the Music viewers: emcee Bert Parks on phone, musical director Harry Salter poised on podium, ready to lead the orchestra in the strains of the mystery tune. Harry, who gives some useful hints here for stopping the music, was one of the originators of the program.

Stop the Music: Thurs. 8:00 P.M. EST, WJZ-TV. Sponsored by the Admiral Corp. and Old Gold cigarettes. 59 ARTHUR GODFREY

ESTELLE LORING BOB SMITH and HOWDY DOODY RADIO MIRROR AWARDS Your Favorite Your Favorite TV VARIETY SHOW TV MAN, NIGHT

Though strictly a pro now, it was an There's just no one on TV or radio who amateur contest that gave Godfrey's vi- can begin to approach the popularity of

vacious vocalist, Janette Davis, her first the Hasbrouck Heights, N. J. redhead break in a career that led her to the pro- named Godfrey. Arthur, who could stay gram that wins an award as your favorite on the channels twenty-four hours a day TV variety show. Janette, along with mu- and still find appreciative audiences, wins sical colleagues Bill Lawrence, the Mar- Awards for the third straight year. Among

iners and the Chordettes, supplies songs other things, he's out on top as the fa- on Arthur Godfrey and His Friends, which vorite nighttime TV man for Talent is telecast on Wednesdays at 8:00 P.M. Scouts, Mon., 8:30 P.M. EST and for his EST over the CBS television network. variety show, Wed., 8 P.M. EST, CBS-TV.

sleeted fo receive

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Your Favorite Your Favorite TV QUIZ SHOW TV CHILDREN'S PROGRAM

Estelle Loring is one of the few vocalists, Howdy Doody has won almost enough

if not the only one, on television who can awards to match the freckles on his cute

dangle a Phi Beta Kappa key from her little face. When he was told about charm bracelet. A Cornell graduate who this newest honor from Radio Mirror almost became a lawyer, Estelle heard readers, he ran his hands through his about a role in a Broadway chorus. In red hair and said, "Well, gee, Mister

the usual fashion, one thing led to an- Smith, will you tell the kids and their other and she now shares Stop the Music mothers and fathers who voted for me

songs with Betty Ann Grove and Jimmy that all the folks who work on the Howdy Blaine. STM, Award-winning TV quiz Doody show, thank them very, very

show, is on Thurs., 8 P.M. EST, WJZ-TV. much!" (M.-F., 5:30 P.M. EST, NBC-TV.)

INNERS FOR 1949 RADIO'S

By LLEWELLYN MILLER

1928: Three things happened in 1928 that were of enormous significance to the future of radio. The first feature-length, all-talking film "The Lights of New York," produced by Warner Brothers, was one. They used the Vitaphone process, a method of synchronizing records with silent film, and the sound was terrible. The S's hissed out of the loud speakers like escaping steam, and frequently the records and the picture went separate ways with dismaying effect. There it though. Talkies were In 1929, young housewife Gertrude Berg wrote her first was no doubt about script about the members of a family named Goldberg. here to stay. Al Jolson's second film, "The Sing- ing Fool," was rushed out. It was a sensation.

• People went back half a dozen times to hear him sing "Sonny Boy" and "There's a Rainbow Round My Shoulder." Overnight, most of the "silent" stars were on the shelf. Stage and concert players packed the trains going west. Radio had to meet two challenges at once—the rivalry of the fascinating new talkies, and the need to find a whole new set of stars and find them in a hurry. There was a big change in politics, too. Al Smith, "the man in the brown derby," went on the "raddio" in his (Continued on page 86)

Anybody who was anyone received a greeting on radio Big innovation was the portable mike. Plus-four clad from Norman Brokenshire. Here with a Miss America. Ted Husing gave golf fans an eighteen hole account.

62 Part V: The big years for the nation are big years for the medium, too. But when the I

O't^V

H First of the crooners to create a clamor was Rudy Vallee. Here with the Connecticut Yankees and Graham McNamee is the man whose admirers cherished his greeting, "Heigh-Ho Everybody," and knew every word of the songs he made famous.

ifiisjwee jgHBHSSB : Kg

Clem McCarthy's reputation as a great turf Reporter American life regulated itself to leave a free period was established with the first Kentucky Derby broadcast. from 7:00 to 7:15 P.M. The reasons: Amos 'n Andy.

oom waned, radio continued to climb, developing stars of imperishable popularity .

~£o me Aoefo Actnl mil, U Mind. 'j

Looking at Martha—which the If we get right down to it, Perry in Perry's busy downtown office. She whole city was doing—it was doesn't believe in instinct himself. had all the symptoms I've come to almost impossible to conceive Not my instincts. When he has one, recognize: the pale lips, the twisted that those soft, frightened dark eyes he calls it a hunch, so of course that handkerchief, the rigid perch on the had ever blazed with murderous makes it okay to go ahead and act on edge of the anteroom chair. When a fury, or that those delicate fingers it. Don't get me wrong—when it client like that shows up I don't keep had once gripped a knife and plunged comes to pure brain power, the chief him or her waiting. One of them, a it deep, again and again, into the is as sharp a lawyer and as intelli- long time ago, had a nervous collapse body of a man. Looking at her hus- gent a human being as you're likely right there beside my desk, and the band, Don, as he sat quietly beside to find. But golly, how much easier little men in white coats had to take her in the courtroom, the very model my life would be if he'd just once, her away. So now, When I see a client of a seriOus-minded, undramatic just for five minutes, relax that brain as tense as that, I shove her through young businessman, it was equally and let his feelings go to work. Prac- to the chief. impossible to believe that he had tically everyone I know is dumber Her approach, like her manner, helped her. than he is, but they all caught on was a textbook example of what we Yet so the state prosecution con- long ago that Perry Mason's .secre- get too often. "I have a friend," she tended. And such is the power of tary is in love with the boss. So I began. Perry and I exchanged a brief words ... by the time District At- figure it doesn't take brains, and I glance. We got those "friends" every torney Noble was halfway through keep on hoping that one day, maybe day, and nine out of' ten of them his case, you couldn't believe they when he's very tired after a long, never existed. We knew from the hadn't done it. My boss Perry Mason hard courtroom battle ... when he outset that Martha's problem was not knew they were innocent, and so did doesn't really know what he's say- her friend's, but her own. I—partly because Perry never de- ing . . . his instinct will take over. As problems go, it wasn't so bad. fended a client he thought was guilty, He'll look at me as if he's never A man named Wilfred Palmer had and partly because I was used to seen me before and say, "Why, Delia, been blackmailing her since 1944. discounting the magic power of you love me! And I love you! What She wanted to know what to do words, which could pull you this way are we waiting for?" about it. or that way. I had learned to look All right, call it a daydream. But "Go to the police," Perry said. beyond them, and go by feel alone. I'm still hoping. Still, if it ever hap- "Oh, I can't!" Martha exclaimed.

But the jury was something else pens, it'll be another story . . . and (She said 'my friend can't', but I again. As Perry said, he could hardly this one is about Martha and Don didn't bother putting that in my go up to them and say "Look here, Smith. notes so I won't bother with it here.)

friends. You've got to let these . We got into it before they were "You don't understand. I know it's youngsters go. My secretary Delia married. Martha was Martha Herold the right thing to do, but now—right Street knows instinctively that then. She was also gentle, quietly now especially—I just can't risk hav- they're, not guilty, and Delia's in- lovely—and worried to death, like ing it all stirred up again." stinct is never wrong." so many other people who turn up Perry grinned reassuringly. "Short

Delia Street: Perry's secretary. Don Smith: confused young lover. Martha Herold: suspect sweetheart.

A PERRY MASON STORY • RADIO MIRROR

64 —

and ^/)

of murder, you can't have done anything so terrible. Believe me, whatever it was you'll be better off with the police than you will if you go on squeezing blood out of stones to pay off this guy." "I didn't do anything. That's the hideous thing," Martha Herold said. There was a silence while she studied first Perry's face, then mine. Then she cleared her throat. "I'll tell you what happened, and then you'll see the only wrong I've committed is that I'm a coward. I come from Hil- ton Falls. It's a really small small- town, you've probably never heard of it. I was a cashier in a bank there, and I guess I was kind of a popular girl. Anyway, the boss's son used to take me out now and then. It didn't mean a thing. We were just friends. I was as happy as anyone when he got engaged." She shook her head incredulously. "I still can't believe that engagement was the beginning of the end of my happiness. Why, he didn't mean a thing to me! When he invited me to go along on a week-end yachting party to celebrate his engagement, I never thought of refus- ing. His fiancee was along, and his dad—oh, at least six other people." Her voice, which had been under good control, began to go shaky. I put a cup of water at her elbow, and she thanked me with a look that had tears (Continued on page 98)

Perry Mason, hero of Erie Stan- ley Gardner's mystery novel series, is heard on CBS, M-F 2:15 P.M. EST. John Larkin, winner of this year's daytime serial actor award, plays the title role in Perry Mason (Sponsored by Tide).

Allyn Whitlock: what did she know? Perry Mason: duty before love.

Your Favorite DAYTIME SERIAL ACTOR— DEADER BONUS

65 DAYTIME DIARY

Up-to-the-minute reviews of all the daytime dramas—cast, background

and recent events. You'll find it a good guide to good listening

AUNT JENNY

CAST: Aunt Jenny, noted in Littleton for young widower, Mr. Hawkins, who needed two important things—her cooking and her her as much as she needed him. As an stories. "adopted grandmother" and companion to BACKGROUND: Visiting in Aunt Jenny's his motherless youngsters, Miss Emma found kitchen, announcer Dan Seymour and the a new and heartening meaning in her lonely other listeners who hear Aunt Jenny every existence. week day have heard the story of Miss RECENTLY: Aunt Jenny is now telling the Emma, the retired spinster who found, when story of Phil Gibson, whose recollection of she left' the Metropole Trust Company after his poverty-ridden childhood is so acute that thirty-five years of employment there, that he is willing to do anything to "get ahead." Aunt Jenny the world was a very lonely place. After sev- Will Phil continue to be ruthless in his ambi- heard on eral heartbreaking attempts to make a life tions even if they bring him to the edge of CBS 12:15 P.M. for herself, Miss Emma finally discovered a illegality and ruin his marriage?

BACKSTAGE WIFE

CAST: Mary Noble, wife of Larry Noble, herself and Larry—fails because of Mary's popular Broadway actor; Rupert Barlow, firm belief in her husband. wealthy backer of Larry's show; Julia Dixon, RECENTLY: Now Rupert has embarked on Rupert's housekeeper; Beatrice Dunmore, another plan. He has convinced Larry that beautiful press agent. he and Rupert must be seen around town BACKGROUND: In spite of the fact that together and spend much of their time Mary and Larry are happily married and together, for professional reasons. In this very much in love, Rupert Barlow allows his way he can continue to achieve his real interest in Mary to develop to the danger- purpose—to see as much as possible of ous point where he is eager to do anything Mary. But Julia Dixon has been long frus- Mary Noble to break up the Noble marriage and get trated in her attempt to win Barlow's love. heard on Mary for himself. His last plan—to have Will his interest in Mary be the spark that NBC 4:00 P.M. Beatrice Dunmore spread gossip involving will drive Julia to some desperate action?

BIG SISTER

CAST: Ruth Wayne, wife of Dr. John Wayne RECENTLY: Ken's despair over the fickle- of Glen Falls; Dr. Reed Bannister, John's ness of Carol, whom he loved, may react friend and associate; Valerie, Reed's wife; unpleasantly for Mary Winters. Sensing that Dr. Ken Morgan, disillusioned young mem- Mary is becoming too fond of him, Ken ber of the Health Centre staff; Mary Win- appeals to Ruth to explain to the young ters, young widow in love with Ken. widow—who is also his landlady—that he BACKGROUND: The feud between John has no love left to give any woman, and and Reed comes to a crisis when Valerie, to warn Mary to forget him. Meanwhile, who had switched from John to another trouble arrives for Neddie, Ruth's brother, doctor during her pregnancy, suffers a mis- as his flamboyant wife Hope comes back to Ruth Wayne carriage. John's response to Reed's cry for town. And trouble for Neddie means trou- heard on help alters things, and enables Ruth to be ble for his big sister Ruth. How will she CBS 1:00 P.M. with Valerie in the latter's trouble. handle Hope's reappearance?

BRIGHTER DAY

CAST: Elizabeth Dennis, who mothers the herself—down a flight of stairs. Thus the rest of her family—her father, Reverend "baby" is disposed of, and Bruce is none Richard Dennis; her sisters, Althea (mar- the wiser until the doctor innocently re- ried to Bruce Bigby), Patsy, and Babby; her veals that there never was a baby. brother, Grayling. RECENTLY: Althea turns even this to her BACKGROUND: Even gentle Liz is forced advantage, putting the blame for her lies to recognize that Althea married Bruce not on her fear of Bruce's rich family. But for love but for money, when Althea pre- Grayling has had enough of his sister's tends to be pregnant in order to force Mr. duplicity. He tells Bruce the whole truth. Bigby Sr. to supply bigger checks. After Bruce fights a losing battle with himself. He Babby an attempt by Liz and Poppa Dennis to talk is prepared to take Althea back when Liz, heard on Althea into confessing her deception, the heartened by Grayling's stand, talks him CBS 2:45 P.M. determined young woman falls—or throws into leaving Althea for his own good.

DAYTIME DIARY— 66 DAVID HARUM

CAST: David Harum, leading citizen of Bridges," wanted for murder. Knowing his Homeville; Aunt Polly, his sister; Brian and father only as "Mr. Smith," Brian takes his Susan Wells, young friends of David's; Zeke advice and disappears. Will Susan ever Swinney, Brian's father; Larry Graham, who learn that in Philadelphia, as "Tom loves Susan Wells. Bridges," he has fallen in love with a girl BACKGROUND: Long ago Brian changed named Amy Weston? his name in an effort to disassociate him- RECENTLY: In Brian's disappearance Larry self from his ne'er-do-well father. But now Graham sees his chance to win Susan. His Zeke is back in town, having managed to love and protection are so welcome to the gain control of the newspaper Brian worked distraught girl that she gives Brian up for David Harum so hard to build up. After a fight with his dead and looks ahead to the possibility of heard on father Brian develops amnesia, and Zeke marrying Larry. But David, unconvinced of NBC 11:45 A.M. convinces him that he is really "Tom Brian's death, continues to investigate. DOROTHY DIX AT HOME

CAST: Dorothy Dix, well-known counselor Roxanne might find happiness together. on personal problems; John, her nephew; RECENTLY: On her way to the Adirondacks, Roxanne Wallingford, young heiress who is Roxanne stops at Greenfield to see John, attracted by John, but cannot seem to pull and is caught with him in a disaster during away from gangster Sherman Lang. which a bridge is washed out. Roxanne is BACKGROUND: John Dix, almost against impressed by the business-like manner in his will finds the madcap Roxanne haunt- which John, who is working on a Greenfield ingly appealing. But Lang grimly tightens newspaper, covers the story. But it is through his own hold on Roxanne. Dorothy Dix her- John's story that Lang learns Roxanne was self is uncertain how to advise her nephew, with John against his orders. Before Lang Lela Wallingford for Lang has revealed himself as a strong, can get Roxanne back to New York, she is heard on ruthless but in many ways admirable per- put to bed, with a dangerously high fever, NBC 10:45 A.M. sonality, and she suspects that he and at the home of Dorothy Dix. FRONT PAGE FARRELL

CAST: David Farrell, star reporter for the taken him to colorful Greenwich Village, New York Daily Eagle; Sally, his wife, where a well-known magazine artist was herself a former newspaperwoman. found, stabbed to death, in his studio. A BACKGROUND: Technically, David Farrell talkative neighbor and a host of beautiful is a reporter, sent out by his paper when- girls help to confuse David and the police ever a big story breaks to get the news. in their search for the murderer. But when Actually, however, when his assignment is David and Sally discover a fragment of a a crime story—as it usually is—the police red rubber glove in the studio, the solution department has learned that it can count is made just a little easier. Did one of the on "Front Page" Farrell and his sharp-eyed artist's glamorous models wear that glove David Farrell wife to help them catch the criminal in- when she killed him? Or did a clever man heard on volved. make use of the glove to mislead police NBC 5:45 P.M. RECENTLY: David's latest assignment has into looking for a woman? GUIDING LIGHT

CAST: Charlotte Brandon, whose marriage RECENTLY: In spite of the help of her friend to Ray Brandon suffers when she agrees to Dr. Mary Leland, Charlotte cannot endure give their adopted son Chuckie back to the Selby Flats Hospital. She manages to his real mother, Meta Bauer. make her escape and disappears. But Ray, BACKGROUND: Desperately unhappy, alive for the first time to his own responsi- Charlotte cannot sleep. A prescription for bility for her condition, finds her and takes sleeping pills helps her to obtain temporary her to an isolated cabin hoping to speed rest, and gradually she learns that by the her cure by his love and devotion. Char- increased use of drugs she can blot her lotte, half-crazed from lack of drugs, fights

troubles from her mind for longer and longer him bitterly, and runs out . . . only to be Ray Brandon periods. The outcome of this is tragic: Char- trapped in a blinding mountain snowstorm. heard on lotte finds herself a helpless drug addict, By the time Charlotte is found, her action has CBS 1:45 P.M. and is forced to undergo hospitalization. tragically affected many lives besides her own. HILLTOP HOUSE

CAST: Julie Paterno, new supervisor of presence in town infuriates Michael. Glendale's orphanage, Hilltop House; RECENTLY: Little Carol Nesbitt, the subject Michael, her husband; Kevin Burke, with of a bitter custody suit, is ordered removed whom Julie was once in love; David, Kevin's from both parents and temporarily placed son; Carol Nesbitt, young newcomer to Hill- at Hilltop. Although under Julie's care she top; Mrs. Nesbitt, her mother. becomes happier and healthier than ever BACKGROUND: The marriage of Julie and before, her angry mother opens a fight to Michael, which promised so much happiness, contest Hilltop's right to keep her. Ironically,

is shaken by Kevin Burke's arrival in Glen- Mrs. Nesbitt engages Mike as her lawyer. dale. Julie cannot refuse his request that She also finds him attractive enough to flirt Jean Adair she look after little David because at the with, thus doubly complicating the tense heard on time he makes it, Kevin believes he is going situation that already exists between Julie CBS 3:15 P.M. to die. But he does not, and his continued and Mike.

RADIO MIRROR READER BONUS 6". —

JUST PLAIN BILL

CAST: Bill Davidson, barber of Hartville; Dorothy and her aunt Hester and Philip his daughter Nancy; Kerry Donovan, Nancy's Conway all arrived in town, Bill decided to lawyer husband; Judson Burke, in love with do what he could to help. Dorothy Tate; Ruth Tate, Dorothy's sister, RECENTLY: It is now plain, even to Jud, who loves Judson; Philip Conway, the girls' that Dorothy's interest in Philip Conway is cousin; Hester Conway, their aunt. not romantic. But Philip, disowned by Hes- BACKGROUND: Judson Burke first came ter, always needs help and encouragement, to Hartville in an attempt to put Dorothy and Dorothy cannot bring herself to stop Tate out of his life. He had just become seeing him in order to try to lead him into engaged to her when he learned, or thought a happier way of life. Will Jud's resent- Kerry Donovan he had learned, that she loved another man. ment and Ruth's determination ruin the love heard on Ruth, following Jud to Hartville, tried to that might bring happiness to Jud and Doro- NBC 5:30 P.M. convince him that this was the case. When thy?

LIFE CAN BE BEAUTIFUL

CAST: Papa David, proprietor of the fire, as far as trouble is concerned. "Slightly Read Book Shop;" his protegee, RECENTLY: Victoria's nephew Paul and his young Chichi Conrad; Douglas Norman, the wife Christine can't wait for the old wo- writer Chichi loves, married to Alice Swan- man's death to get their hands on her son; Jim, Alice's former husband. money. Chichi's arrival has made them BACKGROUND: With Douglas Norman's nervous, because Chichi's charm and kind- marriage to Alice Swanson, Chichi finds the ness are just the personality traits that may neighborhood of the Book Shop increas- —they're afraid—endear her so much to ingly uncomfortable. Her job as companion Victoria that she might come in for some to Miss Victoria Vandenbusch gives her a of the money. Chichi can't be sure, though,

Toby Nelson new interest . . . but she wonders, as she whether the things Paul and Christine are heard on becomes familiar with the family, if she saying to her are really threats ... or if NBC 3:00 P.M. hasn't jumped from the frying pan into the she's just becoming unduly nervous. LIGHT OF THE WORLD

CAST: Miriam, young maiden of Jerusalem, Simon and Andrew, interested by their talk who loves the Roman centurion Anthony; of Jesus of Nazareth. Some days later he Bartholomew, her brother; Uriah, who has goes fishing with them. While they are out been chosen for her by her family. on the water, a storm blows up so violently BACKGROUND: To separate Miriam from that they are prepared to face death. Sud- Anthony, her family have arranged a visit denly the tumult is quieted and upon the for her with relatives in far-away Galilee. shore they see Jesus Himself beckoning to Intent on Miriam's trouble, nobody in the them. Meanwhile both Anthony and Uriah family has any suspicion of the peculiar have found excuses for following Miriam to fate that awaits Bartholomew at the end Galilee and here -Miriam is upset by a Miriam of the dangerous journey. message from her mother—a story about heard on RECENTLY: On the shores of Galilee, Bar- Anthony which almost succeeds in its pur- NBC 2:45 P.M. tholomew forms a friendship with fishermen pose of killing her love for the young Roman. LORENZO JONES

CAST: Lorenzo Jones, mechanic at Jim admiration of Sandy Matson, who works Barker's garage, who prefers to think of around the garage, that plaster of Lorenzo's himself as an inventor; Belle, his wife, who still hasn't dried, quickly or otherwise. sometimes criticizes Lorenzo, but will not RECENTLY: Meanwhile, Lorenzo becomes allow anyone else to do so. embroiled in local politics with a new kind BACKGROUND: This is one of the times of recording machine which just happens when Jim Barker wonders—just a little to record a conversation that certain people what he's paying Lorenzo for. The water would rather not have publicized. When his shortage has become much more interest- recording breaks, Lorenzo knows that once ing to Lorenzo, than his job, though he again he has stumbled on the trail of some- Sandy Matson hasn't yet devised a way to beat it. The thing important. And when the truth comes heard on same goes for his quick-drying plaster. In to light, the rest of the town is forced to NBC 4:30 P.M. spite of the encouragement and speechless agree that Lorenzo is right. MA PERKINS

CAST: Ma Perkins, beloved by all of Rush- hoped to inveigle $10,000 out of Ma. ville Center; Shuffle Shober, who helps Ma RECENTLY: It's decided to buy the Middle- run her lumber yard; Willy Fitz, husband of boro yard in Willy's name and offer Ed a Ma's daughter Evey, who works in the job there. Insulted, Ed and Bonita pack up yard; Cousins Ed and Bonita Hammacher, and leave. But shortly they're back for Ed who thought Ma was an "easy mark." has a new scheme. He is going to under- BACKGROUND: With Cousin Ed looking mine Shuffle so that Shuffle will quit Ma's for a good business in which to invest, it lumber yard, thus opening the way for Ed seemed a fine idea for him to go into part- to become Ma's right hand man, partner, nership with Willy in the Middleboro lum- and eventual boss. Ma's sense of family Evey Fitz ber yard Ma planned to help Willy buy. responsibility has made things easy so far heard on Shuffle, however, suspected Ed's money was for Cousin Ed—but just how far can Ma CBS 1:15 P.M. a myth, and events proved him right. Ed be pushed?

DAYTIME DIARY— 68 MARRIAGE FOR TWO

CAST: Vilclci, who hopes—and still believes Vikki now faces a further financial and emo- —that marriage will turn her husband Roger tional struggle as Roger decides to go into Hoyt into a responsible person; Pamela business with Pamela. Towers, who wants Roger just as he is; Mil- RECENTLY: At the advertising agency dred, the maid who came to Vikki on Pam- where he previously worked, Roger Hoyt ela's recommendation, and who knows that had some kind of future ... if he worked. Pamela wants the marriage to break up. But Pamela talked him into leaving. At- BACKGROUND: In spite of her love for tracted by her extravagant talk and ideas, Roger, Vikki's life becomes daily more Roger is enthusiastic at first. But soon he difficult. Living—-at Roger's insistence—in sees that by "big business" Pamela and her Mrs. Adams a house she hates and cannot afford to run; backer, Mr. Taylor, mean an unethical and heard on under constant strain because of the trouble underhanded kind of business in which Roger NBC 10:30 A.M. which her maid Mildred manages to cause, refuses to take any part. NONA FROM NOWHERE

CAST: Nona Brady, adopted daughter of out on a screen career. But Thelma Powell, Pat Brady; Vernon Dutell, important pro- chief star at Palladium, means to get rid ducer at Palladium Films in Hollywood; of Nona somehow, for she fears that if Thelma Powell, who expected to capture she does not she will lose Vernon to her. Vernon until Nona appeared on the scene; RECENTLY: All Hollywood is shocked by Emery Monaco, director, mysteriously mur- the murder of Emery Monaco. A crushing dered; Renee, his wife, who claims to believe weight of circumstantial evidence leads the that Nona is guilty. police to arrest Pat, Nona's foster-father; BACKGROUND: When Pat Brady sought but Thelma Powell sees in the murder a out his old friend Vernon, to introduce Nona fine opportunity to rid herself of Nona. Vernon Dutell to him, Vernon was struck by the girl's radi- Working with Renee Monaco, she helps heard on ant beauty. As the result of a screen test build up a case against Nona herself. Will CBS 3:00 P.M. Nona left her job in a law office and started Vernon be able to protect Nona?

OUR GAL SUNDAY

CAST: Sunday, wife of Lord Henry Brin- RECENTLY: Sunday's predicament is acute, thrope; Allan Drake, son of the late Edwin for she refuses to believe—as even Lord Drake, Sunday's friend; Sylvia, Allan's mer- Henry believes—that Janet Lynn is a for- cenary wife; Janet Lynn, the young girl tune-hunter. On the other hand, she feels who was engaged to Edwin; Priscilla, Edwin's that perhaps Edwin's son Allan has the best malicious sister. right to the money. But she discovers that BACKGROUND: Edwin Drake's will made Sylvia Drake will do anything to get the a strange provision of his money: he speci- money, and this makes her wonder if his fied that a certified check for $100,000 was father would have given the money to Allan to be given to Sunday, who was to decide under the circumstances. Sunday's bewilder- Lord Henry whether the money was to go to Allan, the ment is increased where Sylvia cleverly gets heard on son Edwin had not seen for many years, or Lord Henry on her side. Will Sunday and CBS 12:45 P.M. to Janet, Edwin's fiancee. Lord Henry disagree?

PEPPER YOUNG'S FAMILY

CAST: Pepper Young, red-headed young RECENTLY: Mrs. Trent, ill in Elmwood Hos- mayor of Elmwood; Linda, his wife; Peggy, pital with a broken hip, goes ahead with her his sister, wife of Carter Trent; Mrs. Ivy scheme to make Ginny her heiress, convinced Trent, Carter's wealthy, selfish mother; Jerry the girl will think twice about giving up so Feldman, young pilot in love with Mrs. much money for Jerry Feldman. Just back Trent's secretary, Ginny Taylor; Edie Hoyt, from South America, Jerry himself is not whose husband Andy has been lost in South sure how he feels about Ginny. Also, he America for over a year. has brought a new problem for Edie in his BACKGROUND: The arrival in Elmwood of reluctant report that the man he went down Carter's mother causes trouble from the very there to investigate cannot possibly be Andy Peggy Trent beginning. The Youngs are particularly up- Hoyt. But Edie can't give up hope. Leav- heard on set by Mrs. Trent's plan to keep Ginny and ing little Edith with Linda and Pepper, she NBC 3:30 P.M. Jerry apart. plans a trip to S.A. to see the man for herself.

PERRY MASON

CAST: Perry Mason, sharp-witted criminal them is Audrey Beekman, who knows that lawyer; Delia Street, his secretary; Paul her evidence can help Martha—but if she Drake, the detective who works with Perry; gives it she will have to tell why Palmer was Martha and Don Smith, defended by Perry blackmailing her, and she fears her happy on a murder charge; Audrey Beekman, an life with Ed, her husband, will end right important and hard-to-find witness; Allyn there. However, Perry persuades Audrey to Whitlock, another witness whose importance talk, and her evidence clears Martha. Perry realizes almost too late; Walter Bodt, RECENTLY: A tan coat and certain traits Allyn's mysterious, powerful boy friend. of personality finally lead Perry to the truth. BACKGROUND: The murder of blackmailer In a dramatic courtroom scene he twists Delia Street Wilfred Palmer, of which Martha and Don Allyn Witlock up in her own testimony, and heard on are accused, disrupts the lives of many exposes her as the woman who stabbed CBS 2:15 P.M. others whom he was blackmailing. Among Palmer to death.

RADIO MIRROR READER BONUS 69 —

PORTIA FACES LIFE

CAST: Portia Manning, lawyer, married to determination to prove he could still handle writer Walter Manning, who has just bean important job. But will the accusations come managing editor of a local news- made against Staley by his lumber yard paper; Mr. Staley, publisher of the paper, workers make it impossible for Walter to and also owner of a lumber yard whose em- continue on the paper? ployees are becoming militant over the lack RECENTLY: Has Walter become hypocriti- of proper safety and health precautions; cal in an effort to protect his job? Portia Christopher, Walter's brother who has fallen refuses to believe this, but as the poverty- in love with Portia. stricken factory workers press their claim BACKGROUND: Worried about money she feels so strongly that it is justified, and Portia Blake and the possibility that he had become a so definitely that Walter's employer is at heard on second-rater in his profession, Walter ac- fault, that she may not be able to maintain NBC 5:15 P.M. cepted his newspaper job in a spirit of grim an open mind about Walter's future conduct.

RIGHT TO HAPPINESS

CAST: Carolyn Kramer, who has lost the fact that Miles was forced to leave to fur- custody of her son, Skippy, to her divorced ther his political ambitions, and the fact husband, Dwight Kramer; Miles Nelson, that Annette Thorpe is so intimately con- Carolyn's fiancee; Annette Thorpe, head of nected with those ambitions, have not light- a newspaper chain which is backing Miles' ened Carolyn's fears for the future. candidacy for the governorship; Dr. Dick RECENTLY: Learning that Dwight intends to Campbell, an old suitor of Carolyn's move to Chicago with Skippy, Carolyn des- BACKGROUND: As a lawyer and as a perately plans to remove Skippy from the lover, Miles has helped Carolyn through jurisdiction of the court that awarded him many troubled days. But now she feels that to his father. With increasing desperation Connie Wakefield it is due to his leaving her just as the trial she wonders just how much she can count heard on over Skippy approached its crisis that on Miles for help and love, if Annette NBC 3:45 P.M. Dwight obtained custody of the boy. The Thorpe should decide she wants him.

ROAD OF LIFE

CAST: Dr. Jim Brent, whose wife Carol has the newspaper plant of Frank Dana, Jim's never satisfactorily explained her recent friend, and learns enough about Beth's year-long absence; Beth Lambert, the ac- treachery to make two attempts on her life. tress trained to impersonate the real Carol RECENTLY: Frightened, Beth makes a full Brent by a gang of international gangsters confession to Joel Clark, who thinks her story interested in Jim's top-secret work at Wheel- is a fantasy and that she is suffering a ock Hospital; Dr. Carson McVicker, head nervous breakdown. Dr. McVicker also be- of Wheelock; Dr. Joel Clark, in love with lieves "Carol" is going to pieces; but for Beth; Rockwell, head of the gang. safety's sake she reports the story to the BACKGROUND: When Beth, posing as FBI, which immediately sends Dr. Olin Fer- Beth Lambert Jim's wife, falls in love with him, she begins guson to Merrimac to investigate. Will he heard on to falsify her reports to Rockwell. Suspicious, be in time to frustrate Rockwell's plan to 3:15 NBC P.M. Rockwell plants Ed Cochran as a printer in destroy the laboratory?

ROMANCE OF HELEN TRENT

CAST: Helen Trent, brilliant Hollywood it seemed almost a certainty. It was Gil's gown designer; Gil Whitney, her fiance; persistent belief in Helen's innocence, and Cynthia Swanson, wealthy widow who has his desperate efforts to bring Dorn to justice, long tried to make Gil believe that his that finally resulted in Dorn's confession and friendship for her could easily turn into Helen's freedom. love; Daisy Parker, gossip columnist whose RECENTLY: Happily, Helen and Gil make hatred for Helen Trent is almost as vicious their plans—plans that include marriage as Cynthia's. very soon, and a more exciting career than

BACKGROUND: The hideous ordeal is over. ever for Helen. But Cynthia Swanson, a Karl Dorn, on his deathbed, made a full determined and resourceful woman, has Gil Whitney confession of the murder of Rex Carroll made an ally of Daisy Parker. Together heard on the murder for which he had so successfully these two, inspired by malice toward Helen, CBS 12:30 P.M. framed Helen Trent that her conviction for may yet destroy her happiness with Gil. ROSEMARY

CAST: Rosemary, wife of Bill Roberts; home there, Rosemary finds herself longing Blondie, the neighbor who has become Rose- for Springdale. mary's friend, in spite of Bill's dislike; Mr. RECENTLY: Bill does not know that his boss Wilson, Bill's boss; Blanche Weatherby, di- has made Rosemary a proposal that shocked vorcee daughter of the Wilsons. her—he has asked her to be his go-between BACKGROUND: A new perplexing life is in an affair with Blondie. When she refuses, opening up for Rosemary, as Bill's job with he warns that Bill's job may depend on her Wilson's advertising agency takes them to help. Blondie, resolved to see that no trouble New York City. Established in the penthouse comes to Rosemary, undertakes to handle apartment of Blanche Weatherby, who says the situation. Bill, meanwhile, finds the BUI Roberts they may remain as long as they like, Rose- lovely and lonely Blanche very appealing. heard on mary tries to fit in with the glamorous life What will her return to New York mean in CBS 11:45 A.M. of the big city. Though Bill is completely at Rosemary's life?

DAYTIME DIARY— 70 —

SECOND MRS. BURTON

CAST: Terry Burton, wife of Stan Burton, their ship safely, several incidents that Dickston merchant; Brad, teen-age son of occur on board make him realize that his Stan's first marriage; Wendy, the baby. every move is being watched by enemy BACKGROUND: Stan is asked to under- eyes. His resolution does not waver, how- take a secret mission for the government ever, until at Waterloo Station in London so secret that he must take his family abroad an attempt is made to kidnap Terry and without allowing them to suspect that he is Wendy. Horrified, Stan tells Terry she must going for anything other than business go home with the children—he will remain purposes. abroad alone. But before he can put this RECENTLY: Almost from the moment he plan—so startling to Terry—into operation, Brad Burton accepts the assignment Stan is made aware he contacts the man who is waiting for him heard on that his life is in grave danger. Though he in London, and finds himself unable to alter CBS 2:00 P.M. and Terry, with Brad and Wendy, board the course of his mission.

STELLA DALLAS

CAST: Stella Dallas, self-sacrificing mother; resumes its pleasant course, and Stella once Laurel, her daughter, wife of wealthy Dick more is able to rejoice in her daughter's Grosvenor; Mrs. Grosvenor, Dick's widowed happiness. mother; Minnie Grady, loyal friend to Stella; RECENTLY: Suddenly a dramatic change Iris Devin, Minnie's newly-discovered niece. comes into the life of Minnie Grady. She BACKGROUND: The recent horror in which discovers she has inherited a fortune. With Stella was involved—the horror caused by the fortune, however, comes a niece, who Mrs. Grosvenor's foolish infatuation for a arrives to live with Minnie. Stella doesn't scoundrel, which led to a murder of which quite know what to make of Iris, but a new

Stella was accused—is over. Stella has been development starts her wondering . . . and Laurel Grosvenor cleared of all suspicion, and is back at home. worrying. Minnie abruptly and unaccount-

heard on Laurel's marriage to Dick, rescued from the ably becomes ill, under circumstances that NBC 4:15 P.M. threat of interference by a family tragedy, make Stella suspicious.

THIS IS NORA DRAKE

CAST: Nora Drake, a nurse, in love with with medical care, Nora turns her attention lawyer Charles Dobbs; George Stewart, to Tom and discovers him on the edge of Charles' brother, who is being sued for a mental breakdown. forgery as part of a campaign by young RECENTLY: Nora makes Tom realize that Tom Morley to bring trouble upon Charles; he may have a distorted idea of his dead Suzanne, young pianist in love with Tom; father's character. Tom refuses to admit it Dorothy, George's glamorous wife. completely, but he does turn to Suzanne, BACKGROUND: Blaming Charles for the and with her love to lean on he recovers his death of his father, Big John Morley, Tom mental health, and revises his ideas about has become a vengeful youth carried away Charles. As a result, when George is on George Stewart by his hatred of Charles. After the reconcili- trial Tom upsets the prosecution by defend- heard on ation between Dorothy and George, when ing him, and George receives a suspended CBS 2:30 P.M. Dorothy pawns a bracelet to provide George sentence.

WE LOVE AND LEARN

CAST: Madame Sophie, who began life young Elizabeth Johnson to marry Orville as a down-to-earth French peasant, and has Hudson, who—though wealthy—is crippled now become the most glamorous coutouriere and three times her age. in New York; Paul Tracy, debonair lawyer, RECENTLY: Can Madame Sophie and at- Madame Sophie's friend. tractive Paul Tracy, working together, con- BACKGROUND: Madame Sophie, who en- vince Elizabeth that Hudson is too old for joys re-designing the lives of her friends as her? And how formidable an enemy would much as she does designing a new creation, Hudson become if their interference should has been working recently on two human be successful? Meanwhile, the problem of problems, trying to make them come out Jim and Thelma Carlton still disturbs Ma- Madame Sophie the way she feels everyone concerned would dame Sophie. Will she be able to patch up heard on be happiest. Most intriguing to Madame their broken marriage in spite of the clever NBC 11 A.M. Sophie is the determination of beautiful opposition of Jim's mother? WENDY WARREN

CAST: Wendy Warren, successful news- which she naturally assumed would end in paperwoman; Don Smith, her managing marriage, came to a grim end when she editor; Dorothy Chaffee, who loves Peter learned he was already unhappily married Wotton, her boss; Kitty Hayes, in jail on a to a wife who refused to divorce him. But narcotics charge. Dorothy is still in love with Pete, and con- BACKGROUND: Believing Kitty innocent, tinues to work for him because of his plea Don puts up $20,000 bail for her. With this that he can't get along without her. Half- money he planned to buy the paper to happy, half-miserable, she wonders how it keep Mary McKenna from selling it to a will all end until one day she finds an invoice stranger, so he is hard hit when Kitty dis- among Pete's papers which she cannot un- Mark Douglas appears, forfeiting bail. Suddenly Dorothy derstand. When she asks him about it, he heard on comes to Wendy with a strange report. becomes a snarling stranger who orders her CBS 12:00 Noon RECENTLY: Dorothy's engagement to Pete, brutally to forget she ever saw the paper.

RADIO MIRROR READER BONUS 71 WHEN A GIRL MARRIES

CAST: Joan Davis, wife of Harry Davis; Dr. Ralph, responsible for Harry's recently restored memory; Dr. Morley, eminent Brit- ish brain surgeon interested in Harry s case. highly dangerous INSIDE RADIO BACKGROUND: After a and delicate operation, which he agreed to undergo as a last resort, Harry finds his All Times Below are Eastern Standard Time lost memory completely. It is like being re- For Correct Central Standard Time, Substract One Hour born into happiness. At last he can take up his life again with Joan, the wife he fail Stanley loves and with Sammy and Hope, and look B3I w*m heard on forward to the new little child who will NBC 5:00 P.M. A.M. NBC MBS ABC CBS arrive before many months have passed. RECENTLY: But fate has plans for Harry 8:30 String Quartet Local Programs Old Fashioned Re- The Garden Gate and Joan which may interfere with the quiet vival Hour 8:45 Memo From life they plan on their Beechwood farm. Dr. Morley, on a visit Lake Success from England, hears of Dr. Ralph's surgically brilliant feat and 9:00 World News Happiness Hour Sunday Morning News becomes interested in Harry's cure on behalf of a patient of his 9:15 Wormwood Forest Concert Hall E. Power Biggs own, whose case is similar to Harry's. At Morley's earnest request, 9:30 Bach Aria Group Dixie Quartet Joan and Harry agree to try to help. They are startled when Dr. 9:45 Male Quartet Voice of Prophecy Trinity Choir of St Paul's Chapel Morley reveals the name of the sick man, whose wealth and promi-

nence have made him a figure of international reputation. 10:00 National Radio Radio Bible Class Message of Israel Church of the Air 10:15 Pulpit 10:30 Family Time Voice of Prophecy Southernaires Church of the Air 10:45

11:00 Morning Serenade Christian Reform Foreign Reporter Allan Jackson News YOUNG DOCTOR MALONE 11:15 Church Frank and Ernest Newsmakers 11:30 News Highlights Reviewing Stand Hour of Faith Salt Lake Tabernacle CAST: Anne Malone, separated from her 11:45 Solitaire Time husband, Dr. Jerry Malone; Sam Williams and his son Gene, both in love with Anne; AFTERNOON PROGRAMS Lucia Standish, who runs the Institute in New York where Jerry is working; Mother 12:00 American Forum College Choirs Fantasy in Melody Get More Out of Malone, trying hard to reconcile Anne and of the Air Life Jerry; Dr. Browne, who understands Lucia's 12:15 sinister influence over Jerry. 12:30 Eternal Light Lutheran Hour Piano Playhouse People's Platform 12:45 BACKGROUND: As the separation pro- longs itself, Anne loses hope that she and 1:00 America United Doubleday Quiz Dr. Ward Ayer Charles Collingwood Dr. Malone Jerry will ever come together again. As for 1:15 Elmo Roper 1:30 Chicago Roundtable American Warblers National Vespers Invitation to Jerry, tells his that he heard on he bluntly mother 1:45 Learning CBS 1:30 P.M. thinks he is in love with Lucia Standish. Working hard as the superintendent of the 2:00 NBC Theater Mutual Chamber This Week Around To be announced 2:15 Music The World Dineen Clinic in the job Jerry Three Oaks— 2:30 Bill Cunningham Mr. President Galen Drake left to go to New York—Anne tries to concentrate on her job. But 2:45 Veteran's Information Drama Jack Sterling she finds that the affection which both Sam and Gene keep thrust- 3:00 One Man's Family Treasury Variety Speaking of Songs N. Y. Philharmonic ing upon her only make her long all the more for Jerry. 3:15 Show RECENTLY: Little Jill, the Malones' daughter, is the chief sufferer 3:30 The Quiz Kids Juvenile Jury The Lutheran Hour 3:45 in this strained situation. She misses her father desperately, and

Anne arranges to have her visit him in New York. Mother Malone 4:00 Edwin C. Hill Hopalong Cassidy Voices That Live is fearful and outraged when she learns that Lucia Standish has 4:15 Facts Unlimited 4:30 High Adventure Martin Kane Milton Cross Opera Record Parade offered her country estate for the visit. 4:45 Private Eye Album

5:00 Richard Diamond The Shadow Think Fast Earn Your Vacation 5:15 5:30 James Melton True Detective Greatest Story Ever Strike It Rich YOUNG WIDDER BROWN 5:45 Mysteries Told CAST: Ellen Brown, young widow who sup- EVENING PROGRAMS ports her two children by running a tearoom in Simpeonville; Dr. Anthony Loring, her 6:00 The Catholic Hour Roy Rogers Drew Pearson My Favorite Husband fiance; Glen Halliday, whose to marriage 6:15 Don Gardner the unsuitably young and flamboyant Mitzi 6:30 Henry Morgan Nick Carter Music With the Our Miss Brooks started a tragic chain of events in town; 6:45 Girls Duval, Mitzi's brother; Bruce Weldon, 7:00 Christopher London Adventures of the Phil Bovero The Jack Benny tPeteblinded as the result of a mysterious attack 7:15 Falcon Show iMfoSmk r ^Jf|| by an unknown assailant. 7:30 Phil Harris-Alice The Saint Amazing Mr. Malone Amos 'n' Andy 7:45 Faye Show BACKGROUND: In spite of her old friend- Ellen Brown ship for Glen, Ellen almost had words with 8:00 Adventures of Sam A. L. Alexander Stop the Music Edgar Bergen heard on him over his accusation that Anthony Lor- 8:15 Spade 8:30 Theater Guild on Enchanted Hour Red Skelton NBC 4:45 P.M. ing, resentful of Bruce's avowed love for 8:45 the Air Ellen, had attacked his rival and caused his present blindness. Ellen pointed out that 9:00 Opera Concert Walter Winchell Corliss Archer 9:15 Louella Parsons Glen himself had more reason to hate Bruce, for Mitzi had been 9:30 American Album Sheilah Graham Chance of a Lifetime Horace Heidt paying a scandalous amount of attention to him. 9:45 Twin Views of News RECENTLY: Secretly, however, Ellen suspects that Pete Duval may 10:00 Take It or Leave It Music Jimmie Fidler Contented Hour guilty be the party. Suddenly, a series of suspicious circumstances 10:15 lead both Ellen and Anthony to wonder if Mitzi herself might not 10:30 Bob Crosby Show Phil Napoleon Jackie Robinson Orchestra have struck the blow that has ruined Bruce's life. Anthony even has a theory about what Mitzi's motive was. Is he right?

BERMCE BER \YI\—known to lis- DAYTIME teners as Hazel in One Man's Family DIARY- (NBC, Sun. 3 P.M. EST) is married to a San Francisco lawyer and has a son, RADIO MIRROR READER BONUS sixteen.

72 ffimmmmmmmmmmmm " "

Dear Reader-Listener: A new research system has been set A.M. NBC MBS ABC ; CBS up in order to insure there being more up-to-the-minute information in 8:30 Do You Remember Local Programs Local Programs Margaret Arlen 8:43 8:50 Pauune Locai Programs Inside Radio than ever before. This Frederick new system will enable time, program and station changes to be made as late 9:00 Eddie Albert Robert Hurleigh Breakfast Club This Is New York 9:15 Tell Your Neighbors as the tenth of the month before 9:30 Clevelandaires Tennessee Jamboree Radio Mirror goes on the newsstands. 9:45 Missus Goes A Some changes, of course, will be re- Shoppiif

ceived too late to include but on the 10:00 Welcome Travelers Cecil Brown My True Story Bing Crosby whole you'll find the Inside Radio 10:15 Faith in Our Time Arthur Godfrey listings a precise guide to what's on 10:30 Marriage For Two Say It With Music Betty Crocker Mag- azine of the Air the dial. 10:45 Dorothy Dix at Home Victor Lindlahr The Editors. 11:00 We Love And Learn Behind the Story Modern Romances 11:15 Dave Garroway Bob Poole 11:30 Jack Berch Quick As a Flash Grand Slam 11:45 David Harum Rosemary

AFTERNOON PROGRAMS A.M. NBC MBS ABC CBS

8:30 Do You Remember Local Programs Local Programs Margaret Arlen 8:45 8:50 Pauune Local Programs 12:00 News Kate Smith Speaks Ladies Be Seated Wendy Warren Frederick 12:15 Echoes From the Checkerboard Aunt Jenny Tropics Jamboree

9:00 Eddie Albert Robert Hurleigh Breakfast Club , This Is New York 12:30 Hometowners Lanny Ross Helen Trent 9:15 Tell Your Neighbor 12:45 Heatter's Mailbag Our Gal Sunday 9:30 Clevelandaires Tennessee Jamboree 9:45 Missus Goes A 1:00 Vincent Lopez Cedric Foster Baukhage Big Sister Shoppin' 1:15 Harvey Harding Ma Perkins 1:30 George Hicks Harold Turner Young Dr. Malone 10:00 Welcome Travelers Cecil Brown My True Story This is Bing Crosby 1:45 Art Van Damme Misc. Programs Art Baker's Note- The Guiding Light 10:15 Faith in Our Time Arthur Godfrey Quintet book 10:30 Marriage For Two Say It With Music Betty Crocker Mag- azine of the Air 2:00 Double or Nothing Ladies Fair Welcome to Second Mrs. Burton 10:45 Dorothy Dix at Home Victor Lindlahr 2:15 Hollywood Perry Mason 2:30 Today's Children Queen For a Day Hannibal Cobb This Is Nora Drake 11:00 We Love and Learn Behind the Story Modern Romances 2:45 Light of the World The Brighter Day 11:15 Dave Garroway Bob Poole 11:30 Jack Berch Quick As a Flash Grand Slam 3:00 Life Can Be Beautiful Bob Poole Bride and Groom Nona From Nowhere 11:45 David Harum Doughboys Rosemary 3:15 Road of Life 3:25 Walter Kiernan Hilltop House 3:30 Pepper Young Pick a Date House Party 3:45 Right to Happiness 3:55 Cedric Adams

AFTERNOON PROGRAMS 4:00 Backstage Wife Misc. Programs Surprise Package Garry Moore 4:15 Stella Dallas Misc. Programs 4:30 Lorenzo Jones Hoedown Party Happy Landing 4:45 Young Widder Brown 4:55 Hite and the 12:00 News Kate Smith Speaks Ladies Be Seated Wendy Warren News 12:15 Echoes From the Checkerboard Aunt Jenny Tropics Jamboree 5:00 When A Girl Marries Straight Arrow The Green Hornet Galen Drake 12:30 Home Towners Lanny Ross Helen Trent 5:15 Portia Faces Life 12:45 Heatter's Mailbag Our Gal Sunday 5:30 Just Plain Bill Bobby Benson Sky King Hits and Misses 5:45 Front Page Farrell 1:00 Boston Symphony Cedric Foster Baukhage Big Sister 1:15 Harvey Harding Nancy Craig Ma Perkins 1:30 Georqe Hicks Harold Turner Young Dr. Malone 1:45 Art Van Damme Misc. Programs Art Baker's Note- The Guiding Light Quintet book EVENING PROGRAMS

2:00 Double or Nothing Ladies' Fair Welcome to Second Mrs. Burton 2:15 Hollywood Perry Mason 2:30 Today's Children Queen For A Day Hannibal Cobb This Is Nora Drake 6:00 Bob Warren Local Programs Local Programs Eric Sevareid 2:45 Ught of the World The Brighter Day 6:15 Clem McCarthy "You and— 6:30 Sketches in Melody Curt Massey 3:00 Life Can Be Beautiful Bob Poole Bride and Groom Nona From Nowhere 6:45 Three Star Extra Lowell Thomas 3:15 Road of Life 3:25 Walter Kiernan Hilltop House 3:30 Pepper Young Pick a Date House Party 7:00 Frank Sinatra Fulton Lewis Jr. Edwin C. Hill Beulah 3:45 Right to Happiness 3:55 Cedric Adams 7:15 News of the World Dinner Date Elmer Davis Jack Smith Show 7:30 Echoes From the Gabriel Heatter Counter Spy Club 15 4:00 Backstage Wife Misc. Programs Surprise Package Garry Moore Tropics Stella 4:15 Dallas Misc. Programs 7:45 Richard Harkness 1 Love A Mystery Edward ft. Murrow 4:30 Lorenzo Jones Hoedown Party Happy Landing 4:45 Young Widder Brown 4:55 Hite and the 8:00 Cavalcade of America Count of Monte Carnegie Hall Mystery Theatre News 8:15 Cristo 8:30 Baby Snooks Official Detective Gentlemen of the Mr. and Mrs. North 5:00 When A Girl Marries Mark Trail Challenge of the Galen Drake 8:55 Bill Henry Press 5:15 Portia Faces Life Yukon 5:30 Just Plain Bill Tom Mix Sky King Hits and Misses 9:00 Bob Hope Show John Steele Adven- America's Town Life With Luigi 6:45 Front Page Farrell 9:15 ture Meeting of the Air 9:30 Fibber McGee and Mysterious Traveler Erwin D. Canham Escape 9:45 Molly We Care, Drama

EVENING PROGRAMS 10:00 Big Town Frank Edwards Time For Defense Philip Marlowe 10:15 Mutual Newsreel 10:30 People Are Funnv Dance Bands BusinessManagement Pursuit 6:00 Bob Warren Eric Sevareid 6:15 Clem McCarthy Local Programs Local Programs "You and— 6:30 Sketches in Melody Curt Massey Time 6:45 Three Star Extra Lowell Thomas

7:00 Frank Sinatra Fulton Lewis Jr. Edwin C. Hill Beulah 7:15 News of the World Dinner Date Elmer Davis Jack Smith Show recently resumed his 7:30 Echoes From The Gabriel Heatter The Lone Ranger Club 15 BOB CROSBY— Tropics dual role of emcee and singing star of 7:45 H. V. Kaltenborn 1 Love A Mystery Edward R. Murrow CBS's Club 15 (M-F, 7:30 PJM. EST). Bob's musical career at Gon- 8:00 The Railroad Hour Bobby Benson Ethel and Albert Inner Sanctum began 8:15 zaga College in his native Spokane 8:30 Thomas L. Thomas Peter Salem Henry Taylor Talent Scouts when he got a job singing nights for 8:45 Buddy Weed Trio the contestants at a walkathon. Anson 9:00 Telephone Hour Murder By Experts Leighton Noble's Lux Radio Theatre Weeks heard him during the broadcast 9:15 Treasury Show portion of the show and gave him a 9:30 Band of America Crime Fighters Rex Maupin 9:45 job. After two years he joined the Dorsey Brothers and six months later 10:00 Nightbeat Frank Edwards Arts Quartet My Friend Irma organized his own band. 10:15 Mutual Newsreel 10:30 Dangerous Assign- Dance Bands The Bob Hawk Show 10:46 ment 73 " "

KEN CARSON—songwriter and gui- A.M NBC MBS ABC CBS tarist on the Garry Moore Show (CBS, M-F, 4 P.M. EST) was born on an 8:30 Do You Remember Local Programs Local Programs Margaret Arlen 8:45 8:50 Pauline Local Programs Oklahoma ranch. Ken's musical am- Frederick bitions were aroused by a harmonica when he was "knee-high to a horse- 9:00 Eddie Albert Robert Hurleigh Breakfast Club This is New York 9:15 Tell Your Neighbor shoe." By the time he was eleven he 9:30 Clevelandaires Tennessee Jamboree had composed some original tunes 9:45 Inside the Doctor's Missus Goes A and, in junior high school, led his Office Shoppin' own harmonica band. When the family 10:00 Welcome Travelers Cecil Brown My True Story Bing Crosby moved to Los Angeles Ken took up 10:15 Arthur Godfrey voice and realized a long-standing 10:30 Marriage For Two Say It With Music Betty Crocker Mag- azine of the Air desire to play the guitar. 10:45 Dorothy Dix at Home Victor Lindlahr

11:00 We Love and Learn Behind the Story Modern Romances 11:15 Dave Garroway Bob Poole 11:30 Jack Berch Quick As a Flash Grand Slam 11:45 David Harum Doughboys Rosemary

MBS ABC CBS AFTERNOON PROGRAMS A.M. NBC 8:30 Oo You Remember Local Programs Local Programs Margaret Arlen 8:45 8:50PaulineFrederick Local Programs

Breakfast Club 12:00 News Kate Smith Speaks Ladies Be Seated Wendy Warren 9:00 Eddie Albert Robert Hurleigh This Is New York 12:15 Echoes From the Checkerboard Aunt Jenny 9:15 Tropics Jamboree 9:30 Clevelandaires Tennessee Jamboree 12:30 Hometowners Lanny Ross Helen Trent 9:45 Missus Goes A Shoppin' 12:45 H cotter's Mailbag Our Gal Sunday

Bing 1:00 Vincent Lopez Cedric Foster Baukhage Big Sister 10:00 Welcome Travelers Cecil Brown My True Story Crosby 1:15 Harvey Harding Nancy Craig Ma Perkins 10:15 Faith in Our Time Arthur Godfrey 1:30 George Hicks Harold Turner Young Dr. Malone 10:30 Marriage For Two Say It With Music Betty Crocker Mag- 1:45 Art Van Damme Misc. Programs Art Baker's Note- The Guiding Light azine of the Air Quintet book 10:45 Dorothy Dix at Home Victor Lindlahr

2:00 Double or Nothing Ladies Fair Welcome to Second Mrs. Burton 11:00 We Love and Learn Behind the Story Modern Romances 2:15 Hollywood Perry Mason 11:15 Dave Garroway Bob Poole Quick Flash 2:30 Today's Children Queen For a Day Hannibal Cobb This Is Nora Drake 11:30 Jack Berch as a Grand Slam 2:45 Light of the World The Brighter Day 11:45 David Harum Rosemary

3:00 Life Can Be Beautiful Bob Poole Bride and Groom Nona From Nowhere 3:15 Road of Life 3:25 Walter Kiernan Hilltop House 3:30 Pepper Young Pick a Date House Party 3:45 Right to Happiness 3:55 Cedric Adams AFTERNOON PROGRAMS

4:00 Backstage Wife Misc. Programs Surprise Package Garry Moore 4:15 Stella Dallas 4:30 Lorenzo Jones Hoedown Party Happy Landing 12:00 News Kate Smith Speaks Ladies Be Seated Wendy Warren 4:45 Young Widder Brown 4:55 Hite and the 12:15 The Note Noodlers Checkerboard Aunt Jenny News Jamboree 12:30 Hometowners Lanny Ross Helen Trent 5:00 When A Girl Marries Mark Trail Challenge of the Galen Drake 12:45 Heatter' s Mailbag Our Gal Sunday 5:15 Portia Faces Life Yukon 5:30 Just Plain Bill Tom Mix Jack Armstrong Hits and Misses 1:00 Vincent Lopez Cedric Foster Baukhage Big Sister 5:45 Front Page Farrell 1:15 Harvey Harding Nancy Craig Ma Perkins 1:30 George Hicks Harold Turner Young Dr. Malone 1:45 Art Van Damme Misc. Programs Art Baker's Note- The Guiding Liqht Quintet book

EVENING PROGRAMS 2:00 Double or Nothing Ladies Fair Welcome to Second Mrs. Burton 2:15 Hollywood Perry Mason 2:30 Today's Children Queen For a Day Hannibal Cobb This Is Nora Drake 2:45 Light of the World The Brighter Day 6:00 Bob Warren Local Programs Eric Sevareid— 6:15 Clem McCarthy "You and 3:00 Life Can Be Beautiful Bob Poole Bride and Groom Nona From Nowhere 6:30 Sketches in Melody Local Programs Curt Massey 3:15 Road of Life 3:25 Walter Kiernan Hilltop House 6:45 Three Star Extra Lowell Thomas 3:30 Pepper Young Pick a Date House Party 3:45 Right to Happiness 3:55 Cedric Adams 7:00 Frank Sinatra Fulton Lewis, Jr. Edwin C. Hill Beulah 7:15 News of the World Dinner Date Elmer Davis Jack Smith Show 4:00 Backstage Wife Misc. Programs Surprise Package Garry Moore 7:30 Echoes From the Gabriel Heatter Lone Ranger Club 15 4:15 Stella Dallas Tropics 4:30 Lorenzo Jones Hoedown Party Happy Landing 7:45 H. V. Kaltenborn 1 Love A Mystery Edward R. Murrow 4:45 Young Widder Brown 4:55 Hite and the News 8:00 This is Your Life Can You Top This? Dr. 1. Q. Mr. Chameleon 8:30 Great Gildersleeve International Airport Casebook of Gregory Dr. Christian 5:00 When A Girl Marries Straight Arrow The Green Hornet Galen Drake Hood 5:15 Portia Faces Life 8:45 5:30 Just Plain Bill Bobby Benson Sky King Hits and Misses 5:45 Front Page Farrell 9:00 Break the Bank Mr. Feathers Adventures of Sher- Groucho Marx 9:15 lock Holmes 9:30 Mr. District Attorney Family Theater Buzz Adlan's Play- Bing Crosby room EVENING PROGRAMS

10:00 The Big Story Frank Edwards Lawrence Welk Burns and Allen 10:15 Mutual Newsreel 10:30 Curtain Time Oklahoma Symphony On Trial Lum and Abner 6:00 Lionel Ricau Local Programs Eric Sevareid— 6:15 Clem McCarthy "You and 6:30 Sketches in Melody Local Programs Curt Massey 6:45 Three Star Extra Lowell Thomas

7:00 Frank Sinatra Fulton Lewis, Jr. Edwin C. Hill Beulah BILL REDFIELD—familiar to radio 7:15 News of the World Dinner Date Elmer Davis Jack Smith Show fans as Gene Williams on Young 7:30 Echoes From the Gabriel Heatter Counter Spy Club 15 Tropics Dr. Malone and Grayling Dennis on 7:45 Richard Harkness 1 Love a Mystery Edward R. Murrow Brighter Day, is known to theater-goers California The F.B.I. In Peace as the star of Broadway's "Miss Lib- 8:00 Aldrich Family Caravan Blondie 8:15 and War erty." Billy, who is only twenty-two, 8:30 Father Knows Best Sports For All Date With Judy Mr. Keen made his first stage appearance at six 8:45 and has since taken part in eleven top 9:00 Screen Guild Limerick Show Ted Mack's Original Suspense shows. His radio career is equally 9:15 Amateur Hour exciting—he first talked into a live 9:30 Duffy's Tavern Music Crime Photographer 1 9:45 Robert Montgomery mike at the age of nine and has been M mikeside ever since. 10:00 Supper Club Frank Edwards Author Meets the The Playhouse Critics 10:15 Mutual Newsreel 10:30 Dragnet Dance Bands Hollywood Theatre 74 "

.... S A T U R D J . 21 VIVIAN SMOLEN—who plays the A.M. NBC MBS ABC CBS title role on CBS' Our Gal Sunday (M-F, 12:45 P.M. EST) is one of 9:00 Mind Your Manners Local Programs No School Today This Is New York those no-longer-rare creatures, a native 9:15 9:30 Coffee in Washington New Yorker. Vivian started her acting 9:45 Missus Goes A career when she was thirteen. She Shoppin' found that she liked radio so well that she has confined 10:00 Fred Waring Show Local Programs Galen Drake her activities to 10:15 broadcasting ever since. She enjoys 10:30 Mary Lee Taylor Leslie Nichols Joe Di Maggio Show all kinds of music from Raymond 10:45 Helen Hall Scott to Wagner and, she loves to play 11:00 Lassie Your Home Beautiful Joe Franklin's Let's Pretend the piano. 11:15 Stamp Club Recordshop 11:30 Smilin' Ed McConnell Man on the Farm At Home With Music Junior Miss

AFTERNOON PROGRAMS

' R 1 I A Y 1 12:00 News Man on the Farm 101 Ranch Boys Theatre of Today AM. NBC MBS ABC 12:15 Public Affair CBS 12:30 Luncheon With Lopez Lenny Herman American Farmer Grand Central 12:45 Station 8:30 Do You Remember Local Programs Local Programs Margaret Aden 8:45 8:50PaulineFrederick Local Programs 1:00 National Farm Home Joseph McCaffrey Navy Hour Stars Over Holly- 1:15 Jerry & Skye wood 9:00 Eddie Albert Robert Hurleigh Breakfast Club This is New York 1:30 Voices Down the Symphonies For Roger Dann Give and Take 9:15 Tell Your Neighbor 1:45 Wind Youth 9:30 Clevelandaires Tennessee Jamboree 9:45 Missus Goes A 2:00 Voices and Events Dance Music County Fair Shoppin' 2:15 2:30 Musicana Dance Orchestra Get More Out of 10:00 Welcome Travelers Cecil Brown My True Story Bing Crosby 2:45 Report From Europe Life 10:15 Faith in Our Time Arthur Godfrey 10:30 Marriage For Two Say It With Music Betty Crocker Mag- 3:00 Pioneers of Music Dance Orchestra Variety Reports From Over- azine of the Air seas 10:45 Dorothy Dix at Home Victor Lindlahr 3:15 Adventures in Science 11:00 We Love and Learn Behind the Story Modern Romances News 11:15 Dave Garroway Bob Poole 3:30 Caribbean Crossroads Farm 11:30 Jack Berch Quick as a Flash Grand Slam on Discs Dance Music Straight Facts For 11:45 David Harum Doughboys Rosemary 4:00 Living, 1950 Dunn Veterans 4:15 At the Chase 4:30 Contrasts Musical Sports Parade AFTERNOON 5:00 Slim Bryant True or False Tea and Crumpets Jimmy Dorsey PROGRAMS 5:30 Report on America Radie Harris Local Programs 5:45 Hollywood Closeups Hollywood Quiz Musical Notebook

12:00 News Kate Smith Speaks Ladies Be Seated Wendy Warren 12:15 Echoes From the Checkerboard Aunt Jenny Tropics Jamboree EVENING PROGRAMS 12:30 Hometowners Lanny Ross Helen Trent 12:45 Heatter's Mailbag Our Gal Sunday

1:00 Vincent Lopez Cedric Foster Baukhage Big Sister 6:00 Bob Warren Music Albert Warner News News From Wash- 1:15 Harvey Harding Nancy Craig Perkins Ma ington 1:30 George Hicks Harold Turner Young Dr. Malone 6:15 Religion in the News Roger Renner Trio Memo From Lake 1:45 The Playboys Misc. Programs Art Baker's Note- The Guiding Light Success book 6:30 NBC Symphony Al Heifer Harry Wismer Sports Review 6:45 Orchestra Preston Sellers Melody Rendezvous Larry Lesueur 2:00 Double or Nothing Queen For A Day Welcome to Second Mrs. Burton 2:15 Hollywood Perry Mason 7:00 Hawaii Calls String Ensemble Young Love 2:30 Today's Children Ladies Fair Hannibal Cobb This is Nora Drake 7:15 Bert Andrews 2:45 Light of the World The Brighter Day 7:30 Archie Andrews Comedy of Error Chandu the Magician Camel Caravan with 7:55 John B. Kennedy Vaughn Monroe 3:00 Life Can Be Beautiful Bob Poole Bride and Groom Nona From Nowhere 7:45 3:15 Road of Life 3:25 Walter Kiernan Hilltop House 8:00 Hollywood Star Twenty Questions Heinie and His Band Gene Autry Show 3:30 Pepper Young Pick a Date House Party 8:15 Theatre 3:45 Right to Happiness 3:55 Cedric Adams 8:30 Truth or Conse- Take a Number Hollywood Byline The Goldbergs quences 4:00 Backstage Wife Misc. Programs Surprise Package Garry Moore 8:45 4:15 Stella Dallas 9:00 Your Hit Parade Meet Your Match Nightshirt with Ray- Gang Busters 4:30 Lorenzo Jones Hoedown Party Happy Landing 4:55 Hiteandthe 4:45 Young Widder Brown News 9:15 burn & Finch 9:30 A Day in the Life of Guy Lombardo Arthur Godfrey 9:45 Dennis Day Digest 5:00 When A Girl Marries Mark Trail Challenge of the Galen Drake 5:15 Portia Faces Life Yukon 10:00 Canova Theatre of the Air Voices That Live Sing It Again 5:30 Just Plain Bill Tom Mix Jack Armstrong Hits and Misses Judy 5:45 Front Page Farrell 10:15 10:30 Grand Ole Opry Dance Music

EVENING PROGRAMS

6:00 Lionel Ricau Eric Sevareid 6:15 Clem McCarthy Local Programs Local Program "You and— 6:30 Sketches in Melody Curt Massey 6:45 Three Star Extra Lowell Thomas

7:00 Frank Sinatra Fulton Lewis, Jr. Edwin C. Hill Beulah JUDY CANOVA—star of her own 7:15 News of the World Dinner Date Elmer Davis Jack Smith Show NBC show (Sat., 10 P.M. EST) started 7:30 The UN is My Beat Gabriel Heatter Lone Ranger Club 15 out as an opera singer and wound up 7:45 H. V. Kaltenborn 1 Love a Mystery Edward R. Murrow as a singing comedienne. Judy (whose 8:00 Halls of Ivy Bandstand U. S. A The Fat Man Robert Q. Lewis real name is Juliet) and her sister 8:15 started out as a singing team but it 8:30 We The People Music This Is Your FBI 8:45 wasn't long before she discovered that her comic renditions proved far more 9:00 Screen Directors' Army Air Force Show Ozzie and Harriet Joan Davis popular than her 9:15 Playhouse attempts at grand 9:30 Jimmy Durante Meet the Press The Sheriff Broadway's My Beat opera. Judy's husband is Chester B. 9:45 England and their five-year-old daughter Juliette is nicknamed 10:00 Life of Riley Frank Edwards Boxing Bout Johnny Dollar "Tweeny." 10:15 Mutual Newsreel 10:30 Bill Stern Dance Bands Capital Cloakroom 75 —

don't tell how old I am. It's a dis- advantage and it dates you with the I young people." That's what a recent Family Counselor, Mrs. Elizabeth Lewis, mother of seven, grandmother of thirteen, and a freshman at New York University told us. I was extremely curious to know what made Mrs. Lewis decide to start college after so many years. She explained, "I don't believe in older people just sitting down waiting for time to pass. Boredom just makes people get older fast. It didn't take me long to find that out. For after my husband died, and my children grew up and got married, I found myself becoming a lonely and aging woman. I could feel myself deteriorating, so I made up my mind to change my entire life." That's exactly what Mrs. Lewis did too. She moved from Richmond, Vir- ginia, to New York to live with her cousin. And she's started college something she's wanted to do for nearly fifty years. Her course includes extensive study in sociology because she wants to help other elderly people get rehabilitated. Besides her actual class- work, she devotes a great deal of time to working with older people in a city- supervised settlement house. Mrs. Lewis' advice for de-aging one's self is to have a hobby. This she recommends to everyone. Her hobby, believe it or not, is dancing. When I heard this, I must say I was a bit surprised. However, Mrs. Lewis feels this way about it: "Dancing is glamorous and gay. And I'm having a marvelous time perfecting my rhumba and tango. The samba, however, is pretty strenuous, even for younger people." But Mrs. Lewis feels that there's no limit to what can be accomplished, and she is certainly an excellent example. When I asked her if she had been hand- icapped at all in her school work, she replied, "I had to learn to memorize practically all over again. But I certainly hadn't lost any of my creative faculties." Although Mrs. Lewis never mentioned it, I happen to know that she's been getting straight A's in her work. Her comment was: "Others could do the same thing. My advice is not to be afraid of old age." The way to prepare ourselves for later years, Mrs. Lewis says, is to have two or three goals in life. For a woman, it's a full time job to bring up a family. However, after the children are on their own, then you start a new career. It can be business, studying, writing, painting, or almost anything. In summing up, Mrs. Lewis said, "Anything that isn't used deteriorates. You must keep your mind alert and if you do, it'll keep you years younger."

A mother of seven and grandmother of thirteen, college fresh-

i man Elizabeth Lewis doesn't believe in telling her age. She

says, "If you keep your mind alert, it'll keep you younger."

n the SectHui Mr*. Bi RY BURTON 3BS: sponsored by Gei

76 :

e's full of surprises .... that woman hidden within you

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World-famous saying— 'She's Engaged! She's Lovely! She uses Pond's" 77 Father Is Best

(Continued from page 48)

blithe post-coffee mood is so exact, and your minds about the hobby?" owed Betty and Carol two each; he has become so well-known to his The girls were amazed. Of course even owed Betty Lou an hour. He daughters in turn, that each has learned they hadn't changed their minds. They found himself bringing in all the fire to take advantage of it. had some lovely autographs, see? wood, making his own and two or three On a brisk morning, after having Daddy looked. The Japanese gar- additional beds, cooking three meals a had a delicious breakfast and several dener had drawn exquisite landscapes day, and—in brief—destroying himself cups of coffee, Bob dashes for the along with his signature. The milkman, while the female of the species (all door on his way to an early radio re- two garbage collectors, the maid, the five of them) regarded him with a hearsal or a studio call. There, lurk- patrolman on the beat, the school smug, if affectionate, triumph. ing in the shadows of a partly opened teachers, the music teacher, and various He decided to take the family into coat closet, is usually a daughter who small friends had done yeoman service the village of Carmel every evening, hisses, "Daddy, may I go to a morn- toward filling the autograph books with terminating the Canasta tourney. It ing movie? This is Saturday, you re- verses and hearty good wishes. was supposed to be his vacation, too. member, and all the children are going." Daddy beamed. "Take good care of Like most families in which there are "Sure thing," booms Bob. "Have fun those; they're more precious than you teen-aged daughters, the Youngs went and tell me about it tonight." realize," he approved. "Some day, through The Trial of the Telephone. your own children will enjoy them." There came a miserable occasion when The chances are that this minor do- Bob has always taken an interest in Bob realized that he was going to be mestic drama is going to lead to a his daughters' rapidly changing hob- tied up by radio rehearsals until late larger drama because the daughter in bies. in the evening. He wanted to explain question has already been told by He undertook to teach both of the the situation to Betty, and to ask her Mother that Saturday morning movies older girls their rudimentary ballroom to join him for dinner in Hollywood. are verboten. Sometimes Father does dance steps. They accepted his tutor- not know best—he merely wants every- ing with mingled appreciation and He started to dial his home number one to be happy. reservations. Carol said tentatively one at three-thirty p.m. He called every When these confusions in family evening, "You're a very good dancer, quarter hour, then every ten minutes, authority occur, Bob swiftly awards all Daddy, but the boys don't seem to know then every five minutes. Finally, at power to Betty. "Coping with the wiles quite the same steps that you do." seven, he did not get the busy signal. of four dangerous representatives of "They'll come to them by and by," Betty answered, her tone that of a the deadlier sex is too much for me," said Father. "It's just a matter of woman tried beyond her strength. She he has said. But his grin has cast a time." After that, however, the danc- said she knew Bob had been trying to doubt over the statement. ing lessons languished and a tactful reach the house, but that she had been His discipline seems to have been re- silence on the entire subject of popular away—also trying to call home—and sourceful and effective. For the most steps descended. Carol went off to pri- only her arrival terminated the con- part, order is preserved by simple vate school. When she came home for versational marathon. threat. Bob told his eldest, Carol, on holiday vacation, she undertook to teach The next day Bob ordered a second one occasion, "Unless you learn to put Barbara some of the routines involved telephone to be installed in the girl's books away when you have finished in positively the latest dancing sensa- suite. When he learned that they were reading them instead of scattering them tion: a thing called the Charleston. on a two party line, he got in touch all over the house and expecting some- Bob came home from the studio in with the other party and explained that one else to do the policing up, you won't time to catch one of the routines. From from three in the afternoon, the traffic be allowed to bring anyone to our the doorway he watched until the girls was likely to duplicate a Senate fili- Family Night." paused for breath, and Carol called out, buster. He supplied his own private This was Big Stick No. 1, because "Isn't that tricky? It's the latest thing." telephone number and asked that an Family Night is a precious institution. "I'll say it's tricky," observed Bob emergency call be placed to him in case Friday is The Night on which the chil- drily, "but watch this." And he pro- the verbiage grew more impenetrable dren are encouraged to invite guests (as duced a series of the snappiest steps than an Amazonian jungle. He also many as they like) to the house for ever to knock the crown out of a cloche laid down a little law to the parties of dinner. Afterward a current movie is hat. the first part: the moment there was a shown in the spacious living room The girls were argus-eyed. "Where serious complaint, out came the tele- which is equipped with a built-in pro- did you ever learn that!" they gasped. phone. And after that, the girl who jection booth and a screen which, when placed an out-going call would be not in use, is secreted behind one of Bob left the room, whistling non- charged by the minute at the regular the ceiling beams. chalantly. At the stairway he turned telephone company rate. The motion pictures shown at these to favor his entranced offspring with a This was the haymaker, as the girls gatherings are almost never Bob's star- slight bow. "I get around," he said. are mathematicians enough to compute ring vehicles. The youngsters know Father didn't come off so well in last instantly the havoc to be wreaked on that he is a picture and radio star, but summer's family Canasta games. Not their budgets by such a disaster. they do not regard the occupations as only was he put completely out of Each of the girls (with the excep- exceptional. Neither are they im- countenance, but he always worked tion of Kathy, who is still a million- pressed by the many famous people himself to death. aire with a penny in her coveralls) is who are guests in their home. Since Each summer, as soon as school is given an allowance for specific house- babyhood they have known celebrated out, the Youngs pile into their car and hold services rendered. Carol gets one men and women so their hero-worship hurry to their ranch in California's in- dollar and fifty cents per week for is reserved for Disney characters and describably beautiful Carmel Valley. cokes, magazines, or movies. Barbara cowboy actors. They leave the household staff in Bev- (who is twelve) gets one dollar per When the children were small they erly Hills, so the only help on the prop- week, but she is required to deposit were fascinated by the fact that other erty is the couple who live in the care- fifty cents in a piggy bank which may children asked their father for auto- takers' cottage the year around. be opened only at Christmas time when graphs when the family dined out or Each member of the family is held she needs extra spending money. Betty went to the theater. They asked Bob responsible for certain duties. Each Lou gets five cents per week as she is for an explanation. He said that it takes care of his own room; one girl not yet a comic book fancier, and she was just a hobby: some people like to brings in the wood, one washes the scrounges her Cokes from her daddy. ride bicycles, some people liked to play dishes and another dries them. Even For a time, Father seriously con- cards, some collected autographs. the tots help by setting the table, run- sidered imposing a fine of a nickel—to Carol and Barbara decided that they ning errands, dusting, watering the be deducted from each girl's weekly would like to try it. flowers, and feeding the pets. allowance—each time the words "Yeah" Sighing, Bob and Betty bought pens In the evening, it is the custom for or "Hi" were spoken around the house and leather books and hoped their the family to gather around a game or over the telephone. famed guests would not be pestered table before the roaring fireplace and "In this house," announced Father, into vexation by two little girls abrupt- play Canasta. The visible stakes are "the words 'Yeah' and 'Hi' are unwel- ly become celebrity-conscious. Days matches, and each match represents one come guests. Let's get rid of them." n went by. Weeks went by. Not one hour's work. The winner is entitled to A day or so later one of Bob's best M illustrious guest was approached. as many hours' work from the loser as friends, to whom he had not talked for Finally Bob inquired one day, "Didn't the trophy matches represent. some time, telephoned. "Well, hi! you you girls do anything about your new At the end of the first week, Bob old son of a gun," said Bob heartily. autograph books? Did you change owed Barbara three hours' work; he "Sure is good to talk to you. It sure is. — ' — — !

Yeah, I play a little golf every chance I get—working at breaking ninety. Yeah, I'd love to. How about ten tomorrow? Right. See you then." When he swung away from the tele- There's NOTHING like phone, Bob's family was lined up stair- step order. Each hand was extended toward Father. "Pay us," said a delighted chorus. "Five cents each for one 'Hi,' and fifteen cents each for three 'Yeahs.' Oh, Daddy!" FELS-NAPTHA Father paid off. Once more he had proved to his own satisfaction that his favorite epigram was true: When dealing with one's children there is only one sure thing: This exclusive FELS blend of mild, golden soap you can't be sure of anything, not even of your own rules. and active naptha is now further IMPROVED A further proof of this axiom occurred just before Christmas, 1949. to make your washes whiter and brighter than ever. Bob is a sentimentalist. He has always insisted that Christmas gifts were intended to be opened on Christmas Regular users of morning, not one moment before. Fels-Naptha Soap In 1949, California put on a minor have discovered a new wash day ihrill! flood the Sunday before Christmas. Even so, the house was gaily decorated, the Christmas tree a glistening spire of This grand laundry soap —that brings TWO CLEANERS color and light. And every closet bur- to the job of getting dirt out of soiled clothes geoned with fascinating shapes surrounded by exotic wrappings. now contains the newest up-to-the-minute At breakfast, a late and leisurely I meal on Sunday, Barbara told her ingredients for making your family wash father, "We really bought a honey of a present for you, Daddy. You couldn't whiter and brighter! guess it in a million years." "That's rather a large statement," Women who use Fels-Naptha find all said Father jovially. "What was our understanding about exaggeration?" their white things whiter than ever, m

Barbara regarded her male parent sol- their washable colors brighter, emnly, fully realizing his meaning. their whole wash completely, fragrantly It is likely that Barbara is going to be a writer because she has the knack of clean as only Fels-Naptha does it! seeing an incident on the street and turning it into a minor drama during its retelling at the dinner table. She has been encouraged to start writing these stories in a copy book, but she has been cautioned against using sweeping generalities in conversation. Fit On this occasion she stuck to her an- ed nouncement. "It's the truth. You MADE IN PHILA. couldn't guess in a million years." /mP'' BY FELS ft Ca Father ventured that he could. Prob- ably a new golf bag. No? Well, then, w a sport coat? No, he wasn't even warm. By this time Father was well out on SvV% a limb. Worse than that, his curiosity was aroused. As Bob bogged down, the girls leaped to their feet, hoo- raying, and brought his gift from the closet. It was a stereo-realist camera. Bar- bara had stated her case well; Bob admitted he never would have guessed. During the remainder of the day the family experimented with the camera. They had what is known in the Young household as a "gorgiful" time. advice of This word, which fills a long-felt , fallow the want, was coined in this way: One night, when Carol Young was watching her mother dress for a party. Betty was wearing an exquisite pink so-caueu ^ net over pink satin, and she looked ~a mcraai;nrhidinc6 ws^Sm as most auburn-haired women do in have used, X&> pink—radiant. Little Carol was lost in detergents, see « ?» admiration. ^^p.iNap gS resultswithimprovedrels Then Carol glanced up as her father ^jg entered in full dress, complete with top hat, evening cape, white gloves and cane. was, doubt, He without a most — ' resplendent sight. "^ i$ She swallowed hard. She struggled for expression. Finally her accolade came out in an awe-stricken voice, "Oh, Daddy, you're gorgiful!" Fels-Naptha Soap R From that day to this, "gorgiful" is M the adjective most applied by the Young girls, all five of 'em, including WITH NEW 'SUNSHINE' INGREDIENTS Betty, when describing Bob Young. 79 ! ! — — —

i,i They Knew Them When" {Continued from page 42)

Quinn joined up with them in 1934 had been changed again—"Three forty- Quinn was broke too, and they're well five today," the engineer told him, up on their first million now and Quinn straight-faced, and three forty-five was is, too—but "their standards haven't at that moment five minutes hence—he changed. From their houses, their cars, nearly blew his top. their clothes, the things they think are "On the air," the control room sig- fun, they're no different from any other nalled while he was still blowing. In middle-class, middle western, ordinary the next ten minutes every horror good neighborly folks. For all their known to radio happened. The sound money shows in the 'conspicuous con- man dropped his props; the drummer sumption' for which Hollywood is no- sat down on his cymbals; strangers This bride didrit hint... torious they could have made their wandered into range of the microphone, money in the feed and grain business." looking—out loud—for Tony Wons. The only kind of conspicuous con- After ten Alas, wedding gifts full of fancy glamour minutes the engineer had sumption, apparently, which occurred had enough laughs, and he confessed. don't help a girl keep a house tidy. to the Jordans once they had money to The "broadcast" was what is called a When a new husband dribbles ashes, she jingle in their pockets was an in- dry-run this time change existed only Carpet Sweeper. needs a handy Bissell vestment in bigger and better wood in the engineer's fertile imagination. So much easier than hooking up the working equipment for Jim's shop, Jim went absolutely white, and vacuum each time super-special wheel toys for grand- speechless. daughter Diane, and newer and fancier Marian, her eyes filled with tears, electric gadgets for Marian's kitchen. made the only protest. "You shouldn't have. It upsets Jim." Their old ways are good enough for It was no wonder, in those days, that the lush days—and, as would natur- when Don Quinn first set eyes on Jim ally follow, so are their old friends. Jordan he asked "Who's the sourpuss?" The people who know them best, "When they told me the glum look- and whom Jim and Marian love the ing little guy was a comedian, I fell most, are people who knew them when: down laughing." When getting up the rent was a month- Quinn was a not-too-successful car- ly crisis. When Jim rented a tux and toonist at the time, and hung around wore rubbers to simulate evening shoes Radio Station WENR "for laughs— to keep a ten-dollar singing engagement and to dance with the beautiful host- This bride did... at Chicago's Edgewater Beach hotel. esses. It was a cheap evening." When Don Quinn, who was writing The Jordans proved more sociable on

She hinted .hard . . . and got a Bissell their daily show, Smack Out, for five acquaintance than Jim's gloomy face Sweeper from her Cousin Bess. "Bless dollars a script, was willing to double had indicated, and Quinn took to you, Bess !" says the bride, who uses her as baby sitter so the Jordans could get throwing them jokes." "I figured it Bissell® every day for quick sweep-ups, out to a ball game. would be a good test of Their early days in show business what was commercial" as a cartoonist saves her vacuum for periodic cleaning. — were anything but big time. Their he was in the joke business— "and be- singing duo act never played in the sides it was fun hearing my stuff on Palaces and Capitols of vaudeville; they the air." Only BISSELL has got into radio before the others who Jim Jordan knew good material when were to be their contemporaries in net- he saw it, and he asked Quinn to try his brush action "BISCO-MATK"* work broadcasting simply because they hand at the Smack Out scripts. were not too proud to work for the This miracle-action brush adjusts to any buttons and carfare radio paid its per- In Smack Out, Jim Jordan played rug, with no pressure on the handle. formers in those early, experimental a small town grocery store pro- Even gets dirt under beds and chairs, days. prietor, given to tall stories, who always with easy swoops "It was rough work, for low pay—if was just "smack out" of whatever the and when you could get it," says Tom customer wanted. Fizdale, another old friend of the Jor- Quinn, as he confessed, had never "Bisco-roatic" dans who was probably the first press been off the hot city pavements in his Bissell Sweepers agent to see potential gold in radio. life, and the only neighbor of whom he are priced as low But the McGees were tough. Radio was conscious was the girl in the as $6.45. Illustrated: could throw nothing at them any worse apartment across the air shaft who for- The "Flight" at $9.45. than the bad hotels, draughty theaters got to pull down the shade when she Prices a little more in the West and dirty trains which were daily fare showered. He may have known nothing on the tank-town vaudeville circuits. about country stores, but it turned out "Jim and Marian stuck it out," Fiz- he knew a great deal about humor. dale believes, "because they took the With Quinn writing the jokes, Smack good breaks without letting it go to Out prospered. their heads, and weathered the bad There was no such thing as form breaks by supporting one another." or formula—in the early days of their Bill Thompson, who, as a series of collaboration. Don was experimenting, fabulous characters from Nick dePop- trying everything. "Everybody in radio olis to Mr. Wimple, is a fixture on the was, then—we made our own rules." Fibber and Molly program, remembers Still thinking of themselves as sing- seeing that support in action. ers. Jim and Marian had been injecting Jim and Marian had just launched a song or two in their fifteen-minute their first comedy program. "It was routines. "If I wasn't feeling particu- sustaining, of course. So sustaining larly bright," Quinn says, "I'd simply that it was kicked all over the sched- write in another song." W5HL ule. One day it would go on at 7 A.M. But, little by little, Smack Out began and the next day at 4:30 in the after- to develop in the right direction. The noon, if a sponsor with a show—and listening audience grew; what was three bucks—had put in a bid for the more important, the show attracted morning time. It was written by what- daily listeners. SWEEPERS ever staff writer had an extra fifteen Sponsors were nibbling, but a series minutes, probably by some poor guy of auditions came to nothing. Jim, his Bissell Carpet Sweeper Company writing five shows a day already." puss sour again, thought seriously Grand Rapids 2, Michigan This was a strain, especially for Jim, about looking in the closet for his who is a notorious worrier. patent leather rubbers. He was a comedian, but he was in no But then one morning John J. Louis *R*«. TJ! 8. Pat. Off. Binslll's full spring controlled brush. mood for jokes. When he arrived one an advertising agency executive, heard day to be told that the broadcast time Smack Out over his auto radio on his 80 —

way to work. His agency was in the market for a new comedy program, and he thought the tall-story-telling character Jim played on Smack Out might "work into something." He called Jim, who snarled at him. Why should they break their heads over another audition show, just so one more advertising man could have a funny record to take home to his wife? But Louis persisted, and Quinn, as he says, "hacked out a script." Jim and Marian made the record, and everybody —they thought—forgot about it. At about this time, Jim—through a little expert finagling by Tom Fizdale won the National Liar's club award. It was nice timing. And it probably determined the name, Fibber McGee and Molly, under which Jim and Marian Jordan were to grow rich and famous —and also the advertising agency! For the agency bought the Jordans and Quinn along with them—and Fib- ber McGee and Molly were launched on a national network. "There never was an agency—or a sponsor—like ours," Don Quinn will tell you. "They went along with us for years when we were stinking. They rolled with it." But it paid off. In 1943, the "little show" on which Jack Louis had taken such a long chance rewarded them with a Hooper rating which is still radio's all-time high. It was a slow rise, but from the beginning of their sponsorship things looked up for the Jordans. They were doing well enough to give up their crowded little North Side apartment in Chicago, and move to a house they built (an almost exact replica of the old homestead on Pradley Avenue in Peoria, Illinois) on suburban Virginia Avenue. There, on Saturday nights, Jim and Marian gave a series of parties about which their old friends still grow sentimentally nostalgic. Marian would cook a whopping supper, with an inevitable chocolate ice box cake, and a crowd would gather around the fireside to sing and swap stories until midnight. Bill Thompson would drop in with his old Irish melo- deon, Jim would break out his fine Irish tenor, and Marian, as the evening wore on, would dazzle the group with her Irish clog dances. The Harlow Wilcoxes would be there —Harlow, then, as now, a superlative audience ready to laugh uproariously at the mildest joke, Hugh Studebaker, the actor whose Silly Watson character was then a regular on the McGee show, Isa- belle Randolph, the pretty young widow who was clicking on the show Baby oil with Lanolin, too. as Mrs. Uppington, Hal Peary, in ap- Meiihen gives you not prenticeship then for his eventual only pure, fragrant oil, Great Gildersleeve, Cliff Arquette, a but the extra of scattering of musicians from Ted soothing Lanolin. Weems' band who were then appearing MORE oil for on the show, and Weems' vocalist, a your money, too. serious -faced young homebody very Also Mennen much in love with his wife—Perry Medicated Baby Oil Como who was soon to light fires in for extra protection. the hearts of the bobby-soxers. A lot of the spontaneous fun of those Saturday nights turned up later on the air. Bill Thompson remembers one night when he knew he would arrive unfashionably late for the party, stopped at a drug store on the way and armed himself with a cheap watch. MENNEN Greeted with "High time!" and "Where have you been," as he walked in the front door at the Jordans, he gives you the extra pulled the watch from his pocket, barked "This blankety-blank watch!" walked quickly across the room and threw it in the fireplace. "It got a gasp," Bill recalls. in baby care! 81 ! —

The next week the gag was inserted Jim swallowed the pearl, but maybe make 'em sit up in Jim's pre-broadcast warm up. Un- the less said about that the better. fortunately, most of the ebullient In 1937, Fibber McGee and Molly and take notice Thompson humor could be employed were famous enough for Jim and Ma- professionally only on the warm-ups, rian to get their first Hollywood pic- since it was chiefly visual. ture offer, and the whole troupe moved in yourWHI newIIVII M Passionately fond of costumes, Bill to the West Coast to stay. was apt to turn up on a Saturday night Jack Louis likes to recall that mi- in a nightshirt and cap with a pet gration west. It was the Jordans' first snake in a basket. And as his salary journey on a really first class train, and grew his costumes grew fancier. He Marian and Jim could barely eat or would arrive on one Saturday in the sleep from excitement. vivid uniform of an African Zouave, "Such service," Marian remarked swim suit by Jordan the next in the plumes and trappings dreamily afterward, "why the steward of the Eighteenth Hussars. even boned the fish for us." The milk In Marian Jordan, whose passion for trains of their vaudeville days were make-believe is equally inventive, he nothing like that. found a ready collaborator. Their ef- So the Jordans, unchanged, lived forts are confined for the most part to happily ever after in the Hollywoods the living room, but once, on St. Pat- but not of them. rick's Day, 1940, they broke out of They can walk the length of Holly- bounds. wood Boulevard today, these famous That was after the program had "unknowns," without causing a flutter. moved to Hollywood. Bill and Marian But the people who knew them when were at the Brown Derby, waiting for will never forget them. Jim's arrival to order lunch, and wear- During their visit to France last year, ing—like the other guests—the green Jim impatiently saw the Paris sights carnations sentimentally provided by with Marian but exacted her promise the management. that she would spend one day in the But nothing was happening. country with him visiting the scenes "Quiet, isn't it?" Marian said, omi- of his World War I adventures. nously. Jim had stayed on in France in 1918, "Too sedate for St. Pat's," Bill agreed. after the Armistice, and organized a They whispered for a moment, and show for the doughboys waiting de- Bill disappeared—to emerge from mobilization. He was particularly anx- men's room in kilts and blowing his ious to show Marian a theater in Rouen, bagpipes. "It was quite a parade," where his company had played. says Bill. They got to Rouen, despite Jim's Broadcast day lunches at the Derby spotty French, and their cab drivers' are a ritual with the cast. For the reluctance to take American spenders four years the show originated in Chi- too far off the tourist path. And they cago, it was a Tuesday night dinner at found the theater. But it was locked. the Pit—everybody ate ribs, Jim's fav- He had to get inside, Jim insisted to orite dish, whether he liked it or not. his driver. He wanted Marian to see One night at the Pit, the group be- his old dressing room. gan speculating about the Crossley rat- The cabby disappeared in a little ings which were about to be published. restaurant next door, and from the time "Let's make a pool," Harlow Wilcox he took, Jim and Marian were sure he suggested, and everybody took a num- had gone to eat lunch. They tapped ber—Jim's, characteristically, the most their toes nervously. But the driver pessimistic. reappeared, escorting an ancient grey Bill Thompson was feeling expansive lady in long black skirts, who wore a and risked a whopper, 14.7. (The Mc- belt weighted down with rusty keys. Gee's all-time high, five years later "She'll open her up for you," he in- was 37!) dicated. Everybody laughed. The old lady was clinking away with But it wasn't funny, McGee. her keys, trying to find the one to the "You may be right, Bill," Jack Louis theater, and hadn't taken notice of the admitted—and if he should be, Louis curious strangers. promised, he would throw a party for She found the right key at last, and the whole group at the Tavern club. shoved open the theater door. And "It was quite a party," says Bill. then she took a good look at the Amer- It was at that party that one of Tom icans. Her face lit up like a Christmas Fizdale's insane stunts—the story of the tree, Marian reports. radio comedian who found a pearl in an "Jeem Jordan!" the ancient concierge oyster—backfired. Rumors are that cried, and she ran into his arms.

watch tor ui "MEET THE WINNERS"

SMART IN TARTAN are the plaid- Ralph Staub's on-the-scene trimmed parity and bra of this sigh- film of the famous Photoplay Gold Medal catching two-piecer of FAILLE Award Dinner featuring LASTEX. And the strap unbuttons the winners:

for suntanning. In Navy, Daisy, Em- Jane Wyman erald and Rose. Sizes 32-36. James Stewart About $8.95 Olivia De Havilland June Allyson Ingrid Bergman Loretta Young Kirk Douglas Cary Grant Bob Hope At smart shops, or write to Betty Brown William Bendix and other screen celebrities JORDAN MANUFACTURING CORP. A Columbia Short Coming r» » * • t I UOU t TUISS it! 1410 BROADWAY, NEW YORK 18 This Month To Your Local Theater 82 !

How to Stop the Music

(Continued from page 58) Its lere ! New Drene Shampoo

Library of Congress. In one Ohio college, a girls' dormitory accepts no in- wit coming calls from eight to nine on Sunday evenings. Each new mystery melody brings an avalanche of letters to columnists, movie studios and radio commentators requesting the name of the mystery melody. Most bedeviled in the storm is Bert Parks, the snappy, happy master of STM. He is button-holed on the street, cornered at parties and swamped with letters begging him for the name of the current tune. Yet the surprising fact is that even Bert sometimes doesn't know the mystery melody for several weeks. This goes not only for Bert but the producers, the sponsors and the sponsors' wives. "I wouldn't want to know it," anyone of them will tell you. "If I did, friends would drive me crazy."

But there is one man who, after seal- ing the name in an envelope and locking the envelope in a safe, carries the secret alone. This man guards the secret so jealously that he has never whispered it to his closest friend, his wife or child. Of that I am sure—for I am the man and I won't tell anyone. On the other hand, I can appreciate the effort thousands make to learn the mystery melody and I want to give Radio Mirror readers some tips, for I, too, have spent many weeks in the attempt to unearth the real name of a familiar melody. One tune everyone knows has evaded me for over a year. It's the simple melody to the words, "I like coffee, I like tea. I like the boys and the boys like me." If you know the correct, original title of that tune, send it to me in care of Stop the Music, New York City and I can assure you that the first person with the right answer will be a couple of hundred dollars richer. Finding mystery melodies for STM has become a full time job. As one of the original fathers of the program, I know that none of us expected the immediate overwhelming response the program got and in the beginning I chose the mystery melody by simply riming through my files. It wasn't long before I had to hire three musicologists to assist me. These experts work independently and don't even know each other's names. Having remained anonymous When you see how naturally lovely this new Beauty Conditioner. It's a cleans- for almost two years, they still go by your hair will look after you use New ing discovery found in no other shampoo the identification of Messrs. X, Y and Z. Today neither my secretary nor my Drene Shampoo with Beauty Condition- —a Procter & Gamble exclusive ! Try New wife flinch when she gets a mysterious ing Action, you'll never be satisfied to Drene today! phone call. "just wash" your hair again! "This is Mr. X calling," a man will say. "Tell Harry I've found the name ONew Drene conditions your hair to love- You'll want to condition it with New liest natural of that tune." softness, natural sheen . . . yet leaves it ever so easy to manage! One of these experts discovered that Drene . . . condition it to all its loveliest his son about knew the work he was natural sheen, natural softness. Yes, and ©Cleans hair and scalp like a dream yet doing and he had to swear the teen- — all this without the bother of special it's gentle, non-drying, baby-mild! aged lad to secrecy. The boy gasped, "Gee, Pop, it's just like working on the rinses or lotions. Just shampoo—that's Leaves no dulling soap film, so needs no atomic bomb." special rinses. Quickly removes loose dan- all you do! Another researcher, who lives in a druff from hair and scalp small town, insists that I pay in so him New Drene can promise you much Makes billowy, fragrant lather instantly cash. He explained, "If I take a check because Drene—and only Drene—has —even in the hardest water! to the local bank signed by Harry Salter, the whole town will know that I'm working on the show and I'll never get a moment's peace." ONLY NEW DRENE SHAMPOO One of the chief functions of the musicologist is to give the tune a double-check to make certain that other people can trace it. Usually I'll 83 hand one expert the music just the way commentators but there are other it will be heard over the air and say, sources. Several Congressmen use the "This is going to be a mystery melody. resources at their command to learn See if you can find the title." the of dentifrice all name the mystery melody for No other has Most melodies have their origin in their voters. Music dealers throughout folk songs, old hymns or marches. The the country have found a ready market important thing is not to be misled by for the sheet music of the mystery these SQUIBB benefits the first name that comes to mind for melody. it is probably a new version built on One Sunday evening listeners gasped the general pattern of the original in astonishment when they heard the melody. new mystery melody. They recognized A good example of this was the fa- it immediately as a march they heard mous mystery melody, "Get Out of the at newsreels. But they didn't know Wilderness," published in 1860 by Cap- which newsreel and never had known tain Minter, one of the best known the title. An enterprising chain of the- BREMH bandmasters in the United States. How- aters came to their aid the next day TfcSTE WO FRESHEHS ever, in the last nine decades other with freshly painted signs: well-known versions of the tune appeared with such titles as "The Old Do You Know the Name of the freshness. Gray Mare," "Down in Alabama," and Mystery Melody? "gives lasting one contrary composer rewrote the Come Inside tune to "Go Into the Wilderness." And See It and Hear It each one was different. These varia- tions threw thousands of STM listeners Many office workers gave up their off the track and it was seven weeks lunch hour to go into movies and see before someone cracked the jackpot. the title, "World Events March," The rhythm, too, should give you a flashed on the screen. clue as to whether the tune is a hymn, Another famous picture tune that set HELPS NEUTRALIZE MOUTH ACIDS jig, ballad or march but remember that the country on its ear was "Sun Dance." Magnesium hydrate counteracts the important thing to get accurately Every man, woman and child remem- mouth acids widely held to be a is the melody line. If you can copy the bered the Indian music as something he notes on paper, either by ear or with had heard in cowboy movies. This time cause of tooth decay. a recorder, you are in a far better posi- Congressmen for some strange reason tion to make a check against that stack were really bombarded with queries.

of old sheet music in the attic. One harried legislator got to his feet . Everyone working on STM realizes and boomed, "Does anyone here know that some of the winners get their titles the name of the mystery melody.?" from outside sources but even in this The late Sol Bloom, New York Rep- case the contestant must be sure the resentative, answered, "I do. I wrote title is letter perfect. There was the it." PLACES RARD-TO-BET-AT case of a Chicago woman who read the And he had, many years before when REACHES name of the mystery in a newspaper he was owner of a music publishing texture penmt9 Smooth, foamless yet lost the loot for one tiny error. company. better penetration. It happened when the Chicago Times Since STM went on television, the discovered the title of the mystery confusion and excitement has doubled, melody but in printing changed one for now there are always two mystery letter. melodies. As Bert Parks counsels the Bert Parks was startled by the audience, "Remember, a different tune woman's answer. She was so close and is used for the TV show. It's never the yet so far from the correct name. With- same one you hear on Sundays." out trying to hide his excitement, Bert Bert sympathizes with listeners on EXTRA SAFE... asked, "Will you please spell the last this new problem for it has given him word?" a couple of near headaches. Not too Polishes teeth to normal white* "B-U-F-F," she said and repeated, long ago, Bert had a contestant on the ness without endangering precious "Army Buff." phone during the TV show and when tooth enamel. Still anxious to give her the chance she gave him the name of the mystery to correct her mistake, Bert pleaded, melody, his face broke into a grin and "Will you please give me a word be- he began to wave one arm. ginning with the first letter of the word "You're absolutely right," he shouted. you just spelled." The audience applauded as Bert hur- The woman replied, "B as in beauti- riedly reached for the list of prizes. ful." Then suddenly he froze. He realized Bert groaned, "Lady, you'll never the woman had given him not the TV know how close you were." mystery melody but the radio tune. He The correct title was "Army Duff." backtracked fast. Many people probably get the title But let me tell you this, television Hy5,Z£ <*3 from newspaper columnists or radio tunes are chosen exactly the same way

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I Listen To Radio's Good Neighbor QPlBBi JACK BERCH and his human stories of human kindness. Rental Every Morning Mon.-Fri. Cream. cu, A NBC " "Heart-To-Heart De^| , Read Jack Berch's No Otter Hook-up" column in

jjore Ettective... TRUE EXPERIENCES magazine now on newsstands. 84 as the radio mystery melodies. The same rules apply. As a contestant you have to concen- '*"

As eager as most people are to have that call from STM, a startling fact is that frequently the telephone operators have a very hard time convincing the people that they call that it really isn't a gag. "Cut out the kidding!" contestants will say, time and time again. If the doubting Thomas is difficult to persuade, the operator has a thorough convincer. "Now listen to the radio," she'll say, "and I'll tell you the name of the next city being called before you hear it BARR, DALLAS, TEX., declares: with potent 'Lysol' for all cleaning . . over your radio." MRS. FRANCIS 1 . . . walls . . . house. Once the listener realizes it is no "Spring cleaning calls for extra vigilance, woodwork our whole joke another problem arises in keeping him calm. Betty Gallagher, a typical operator on the show, has some good advice for Wise Mothers Fight Infection Risks potential contestants. Betty is an intelligent, radio-wise young lady, for these clever young her full time job is secretary to one A CLEAN HOUSE, of ABC's executives. mothers realize, is not necessarily hy- "A contestant should get someone to gienically clean. Because many disease move the radio near the phone while dust. she is getting settled," she suggests. germs lurk in ordinary house So In Betty's experience with contes- these, and other wise mothers from tants, she has found phones are either coast -to -coast, add potent, effective at a great distance from the radio or in a different room so that it takes a bit "Lysol" brand disinfectant to the clean- of time and juggling to move a small, ing water, daily, to fight infection risks. portable set near to the phone. Betty and the other girls at the switchboard are extremely sympathetic, "EVERY DAY," they say, they use because they realize how much the "Lysol." And in a thorough job like prizes to winners and appreciate mean spring cleaning, they use it all through the eagerness of everyone to win. But they are not allowed to discuss the mys- the house. Walls, floors, everywhere. tery melody or even listen to a few Just 2M tablespoons of economical pre-game guesses. MRS. B. VERNON SMITH, BALBOA, CALIF., "Lysol" to a gallon of water—and house Sometimes they will get an elderly says: "I use 'Lysol' when cleaning bath- is alone cleaning becomes an important step in person on the phone who and room shelves, all cabinets, other dust col- just doesn't want to play. Occasionally health. as well as all the routine places." guarding family a woman will say, "I'm not an expert lectors, on music. No sense in my trying." The operator will generally answer, "Your chance is as good as anyone else." And that operator is right. Quite the best proof of this is the story of a famous newspaper man who almost regularly divulges the name of the -;.-; AMERICA'S mystery melody in his column. A lot URGES! of people have guessed as to whether he employs tune detectives or is him- UR self a musical genius. The truth of the °F0, «A* GERMS matter, and he himself admits it, is that he gets his information from readers. When a good many of them suggest the same title, he goes to a library and makes a check. They are nearly always right. MRS. ELVIN ERICKSON, BAY RIDGE, N. Y., IN YOUR HOME, as you get rid of winter's That's what I mean. Nearly everyone " works wonders ... I add dust and dirt, fight disease germs with has a chance to identify the mystery says: 'Lysol' millions melody and win the jackpot on Stop it to the water when cleaning the kitchen, effective "Lysol," as these and of the mothers, all over America, do. Music. It could . other smart be you! the baby's room . . and our whole house." 85 Radio's Own Life Story

(Continued from page 62)

YODORA against campaign for the presidency er made the substitution sound impor- Herbert Hoover, engineer." tant, the deodorant that works "the great so the introduction was "As a It is curious that radio came into its special attraction, we take you tonight own as the most powerful political in- outside the studio and directly to the strument the world has ever known Heigh Ho Club to hear Rudy Vallee and through these two particularly inept his Connecticut Yankees." speakers. The result staggered everybody. Al Smith had a magic personality in Rudy's nasal wail sped out over the 2 WAYS front of audiences, but it did not go country, and the next morning he was through the mike. His "sidewalks of the most sensational thing on the air. New York" accent sounded foreign to "My Time -is Your Time" became the voters outside of his home state. theme song of the nation, with "The Hoover's dry, flat delivery was hardly Maine Stein Song" as a runner-up. He spell-binding, either. Both used broad- built his show into a glittering weekly casts extensively in the campaign, how- revue and made The Fleischmann Hour ever. They had to. The air audience the outstanding entertainment of its was now far too big to ignore, so the kind to 1936. Then he ruled supreme on colorful day of political barnstorming the Royal Gelatin Show until 1939. He passed forever, and the processes of our had an uncanny sense of what the pub- democracy took a giant stride closer to lic wanted. Every week there was the individual voter. something new—from an unknown ventriloquist (Edgar Bergen with his Charlie McCarthy, In the leveling light of history, one of course) to the event in each year of radio's story condensed version of some 250 high- stands out above all the rest. In 1928, brow stage plays or the swinging romp nobody guessed that the arrival of an of old songs like "The Daring Young obscure band leader named Hubert Man on the Flying Trapeze." When Prior Vallee was an outstandingly im- other producers copied his interviews portant event in the broadcasting of with famous people such as the Grand entertainment, but it was. He changed Duchess Marie of Russia and Max Baer, the structure of radio shows. He set he did an abrupt about-face and put on a new style of singing. He was not only unknowns in the news, setting the pat- a great star, he was probably the great- tern that was to reach its full develop- est of the talent scouts. The roster of ment in We, The People. His public ap- his guests during the decade in which pearances caused such traffic jams that perspiration odor his show led all the rest reads like a he needed a police escort to get him Who's Who of show business. In from his Villa Vallee to the studio and Wonderful Yodora does not merely biographies of literally scores of stars then to the Paramount where he broke mask, but stops perspiration odor. of today is the notation "made first air records by staying ten weeks as master Effective for full 24-hour protection. appearance on the Vallee show"—Bob of ceremonies. Hope, Judy Canova, Joan Davis, Alice Faye, Ezra Stone, Olsen and Johnson, All of this was irresistible to the mov- Carmen Miranda, to mention a few. ies. In 1930 he made his first fea- Vallee was born in 1901 in Island ture length film, "The Vagabond Rock, Vermont. There, was no show Lover" with Marie Dressier and Sally business in his background. His father Blaine (Loretta Young's sister.) In it owned a drug store, and Hubert's in- he played a deadly serious romantic troduction to business was tending the lead with no hint whatever of the sen- gas pump out front during summer va- sationally funny comedy talent he was cations. His executive talent showed to develop much later, but his followers itself early. While still in college he nocked to it. Anything with Rudy was organized a dance band, "The Yale wonderful. News of his current ro- Boys" which became "The Connecticut mance filled the papers. His marriage Yankees" after graduation. to Leonie Cauchois McCoy had come Nicknames were the fashion in those to an end, and he was free to confide days. He did not fancy "Hubie." He to the press, "A wonderful thing hap- admired Rudy Wiedoft, sax player and pened to me last night. I didn't even song writer, so, as a compliment, he know her name, but from the moment took "Rudy" for a nickname. His band I looked across a dance floor into her had a pleasant success and kept busy eyes I knew that she was going to be on small dates from the start because terribly important to me." Ah, vaga- it was different. There was no raucous bond dreams with million-dollar trim- blaring of brasses. Everything was soft, mings! This was Fay Webb, who indeed confidential, easy and romantic as Rudy was to be important. Their marriage softens murmured the lyrics of songs through was stormy, but undaunted. Rudy later a megaphone instead of shouting them. married Betty Jane Greer, and then in He used "Heigh-Ho, Everybody" as his 1949, Eleanor Kathleen Norris. Since and beautifies underarm skin airmark—a greeting that was to be- the war, and his service in the Coast Guard, has lived in Hollywood. He Made with a face cream base, Yodora keeps come famous in one evening as the Rudy result of an accident. has just made a triumphal comeback armpits fresh and lovely-looking as the skin This is how it happened. CBS had a with a new network show on Mutual. of neck and shoulders. Tubes or jars lOi 30t 60* sustaining program called Night Club Trying as was his "vagabond lover" Kind to skin, chemi- Romances. One night, just before it was period to the masculine half of the na- cally safe for clothes, to go on the air, consternation reigned. tion, no one denies that he was second it's the perfect cream Somebody had forgotten the music to none in his particular contribution deodorant . . .You'll score, especially arranged and irreplace- to radio, and all who remember old adore Yodora 1 able. What to do? The program director slant-eyes in the twenties take hats off began to telephone frantically for a reverently to the boy who ushered in band with music in hand. Everybody the age of the crooner singlehanded. was busy. Finally, as a last hope, some- Two shows of great service value body reached all the way down the lme started in 1928. The late Dr. Walter for Rudy. Yes, he would go on, provided Damrosch's Music Appreciation Hour they picked him up from his night club. was put on the NBC network as a sus- The network wasn't happy about it, but taining show. It cost the company a McKESSON & ROBBINS he was better than nothing. Perhaps the fortune, but it contributed enormously BRIDGEPORT, CONN. listeners wouldn't rebel if the announc- to the culture of the rising generation because it reached five million school children in three thousand schools. The National Home and Farm Hour began on the same network. It started locally on KDKA in 1923 when Frank E. Mul- len, an editor of The National Stock- man and Farmer began giving market and weather reports. Though not of interest to city listeners, it gives invaluable aid to farmers and its rural following is huge. The Voice of Firestone also made its bow this year, featuring outstanding Home Shampoo music from the start. Vaughn de Leath, its first soloist, was followed by scores of brilliant singers like Lily Pons, Gladys Swarthout and Lawrence Tib- bett. He joined it in 1932, appearing on alternate weeks to Richard Crooks It's the real egg* that makes the magic in this luxury shampoo . . . who later alternated with Nelson Eddy and Margaret Speaks, just as Eleanor the very same smooth liquid creme used in the famous Richard Steber and Christopher Lynch do today. Its list of great conductors include Hudnut Fifth Avenue Salon to make hair more manageable, tangle- Hugo Mariani, William Daly, Alfred free, easier to do, and permanents "take" better. Whisks in and out Wallenstein, Howard Barlow, Andre Kostelanetz and many more who like a dream, removes loose dandruff, leaves hair extra lustrous because brought the best of music to millions of listeners to whom opera and symphony it's clean, clean, clean ! Try this gentler, kinder, luxury shampoo today. were a wonderful new experience. Wonderfully good for children's hair, too! $1.00; economy size $1.75 Romance was the thing, however. A From the Fifth Avenue Salon tenor named Frank Luther was coming along fast, and later was to open his show by breathing "This is your lover," so portentously that lonely ladies were known to swoon dead away beside the radio. Luther was born in Kansas and had been an ordained minister of the gospel before he took to the ENRICHED CREME air as a singer with the Happy Wonder Bakers. Remember their theme song? Yoho, yoho, yoho ahead! We are the bakers who bake the bread Shampoo For mama and papa and Nellie and Ned And also for little sister. with egg Yoho, yoho, yooo . . . hoooooooooo! He also was heard in Lucky Strike's quartet when they warbled another deathless commercial, starting 1932, Jump on the Manhattan Merry-Go- Round We're touring alluring old New York town Broadway, the Follies and Park Avenue Where everyone's happy and no one

feels blue. . . . They were the days when the little ones could really get their teeth into the radio plug, and many of those radio rhymes outlived such brief suc- cesses as "I Faw Down and Go Boom," the nonsense song of 1928. Guy Lom- bardo and his Royal Canadians had started to play "the sweetest music this side of Heaven" for CBS where he stayed on and on, delighting everybody, even the devotees of jazz who described his music as "pure corn." They meant corn syrup, and most definitely not corn whiskey which half of the country was now drinking hot from the still and which was just the opposite of soothing. His sweet music was a signpost pointing to a new era—the age of the crooner. 1929: The country was booming. Bellhops and nursemaids were in the market buying stocks on margin. Every- body seemed to have money because everybody was buying everything on the installment plan—cars, houses, jewelry, clothes and, of course, radios. $843,000,000 worth this year. Set manufacturers expanded plants feverishly and poured out novelty models built It's the real egg in Hudnut Shampoo that makes hair into all manner of fancy chests, tables and whatnot. Radios no longer were more manageable. Home permanents "take" better considered a luxury, so there were plenty around to bring the news of the stock market crash to the stunned na- *powdered, 1% tion in October, though before that shattering climax to the Terrific Twen- Listen to Walter Winchell, ABC Network Sunday Nights ties, everything was wonderful, and 87 everybody was in the mood for "mak- came around to tell them of Pepsodent's ing whoopee" as the new saying had it. emotion about all that money. They had Skirts had reached their shortest, their answer ready. Before Aylesworth only a flutter below the knee. Helmet could speak, they announced that they hats covered shingle bobs except for a wanted a raise. They thought $300,000 couple of pointed locks swept out over a year would be nice. When the ugly the cheeks. Belts were way down word, "cut," was mentioned, they around where the hips used to be. You laughed him to scorn. were unfortunate, indeed, if you still "We're worth what we're getting, and had them because the boyish form was we'll show you," they said. the thing. No smart coat had buttons. But how? There was still no system One hand stayed permanently some- of gauging the size of listening audi- what left of center to keep the rear ences. Finally the boys hit on a plan. wrapped stylishly tight. They invented a town, Webb City, for Great days, and packed with radio The Fresh Air Taxicab, Incorpulated to news. operate in, offered a free map on the Amos 'n' Andy were already a sen- air, and held their breaths. All de- sation in the area reached by Chicago's pended on what the mailman would WMAQ. Freeman Gosden (Amos) and bring. What would they do if nobody Charles J. Correll (Andy) started in wrote for the map? They needn't have 1924 with free appearances for fun as worried. Over a million letters clogged singers. In 1926, they invented a black- the mails. Within a week, 200 typists face act, Sam 'n' Henry, for WGN. had been hired to handle the mountain These names belonged to the station, of responses. After that there was no so they called themselves Amos 'n' more talk of a pay cut. Radio had Andy when they moved to WMAQ in proved itself, beyond argument, as a 1928. In 1929 they started on the NBC forceful advertising medium, if the network, sponsored by Pepsodent. show were right. Within a month, their seven o'clock Though not the first show with a con- show became a national date. Tele- tinued story, Amos 'n' Andy was the phone calls dropped to nothing while first really big one running six days a they were on the air. Theatres stayed week. The idea was to be developed empty until desperate managers hit on immediately into what we know as the the plan of stopping the movie and daytime serial, following their success routing the broadcast through the loud and that of another great show whose speakers. Hotels suspended room serv- famous opening line, "Yoo-hoo, Mrs. ice during their fifteen minutes. The Bloom," was heard for the first time help threatened to quit otherwise. A this year. doctor sent letters to his patients ask- When a young mother, Gertrude ing them not to telephone between 7 Berg, took a hand-written script to and 7: 15 except in gravest emergency. NBC, the first man who read it said, There has never been anything like "This has about as much entertainment it on the air before or since. They ex- value as a telephone directory." Just panded the listening audience by mil- the same, a month later she had a con- lions. "I'se regusted," "Check and tract to do what was first known as double-check," "Sho-sho," and "Ain't The Rise of the Goldbergs, and the Dat Sumpin'?" were the catch words of glorious Molly has been interfering the day, and Madame Queen's breach rashly and lovingly in the lives of her of promise suit against the Kingfish the neighbors ever since. hottest scandal. They were radio's first Though she had studied dramatics at million dollar talent deal—$200,000 for Columbia University for a year before the first year with options. That was her marriage to a chemical engineer, a walloping sum to pay two blackface Mrs. Berg had not thought of writing For your enchanted moments— comedians when many huge variety professionally until the burning of a at last a lipstick that will not shows with full orchestras cost less. factory cost her husband his job just as Beyond doubt, they were the biggest the depression struck. Molly enchanted smear.. .at last a lipstick of such thing in radio. Pepsodent was gleeful listeners from the start. The character exquisite texture that it goes on that it had signed them, but it was hard is based on Mrs. Berg's grandmother, on easier and stays on longer than to forget that they had been working her own mother and in some degree for nothing only four years ago. When herself in its facets of warm, emotional any you have ever used. renewal time came, Pepsodent sent out family devotion. Sammele and Rosalie Thenew, exclusiveTangeeioi- feelers to see if they couldn't take a cut. are not based on her own children, how- After all, the market had crashed and ever, who were babies when the show mula makes all times were hard. Amos 'n' Andy heard started. During the twenty-one years this possible for the rumors of this plot and were pre- The Goldbergs have been on the air pared when no less than the president (with time out only for the writing and the first time. of NBC, M. H. Aylesworth himself, playing of the stage hit, "Molly and In Tangee Pink Queen and six other en- "tft tvonlct" chanting shades. exfiottcU mcf

• Many women have voiced this feeling about "My True Story"—the true-life radio program that comes to you every morning, Monday through Friday. And here's the reason! This program brings you a complete story every day about real people and their problems, culled from the files of True Story Magazine. You feel that you know the characters personally because so many times the stories they tell are within, the realm of your experience.

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Me") the famous Mrs. Bloom has never been heard from except on one historic occasion. Molly was giving her a massage and the country was electrified by an emotion-packed "Oiy!" It was her one line, never heard again. Though these two shows were open- cm cm, ing the whole new field of radio drama, dance music was still the advertiser's best bet, and they were reaching out for the biggest. The Old Gold Hour was built around Paul Whiteman, "the jazz G£E, MOM, /rS SW£U TO king." It was announced by Ted Hus- 6£A6L£ TO 0/SCC/SS T//£S£ H/£U,ffAf/£A/T W£ ing who turned the job over to a promising unknown named Harry Von WT/MATE Tff/mS MTtf YOU ALWAYS 8E£A/PALS? Zell when the band went on the road. Whiteman's was the first program band to travel, broadcasting as it went, a custom unheard of until 1929. He invented the idea when he was signed to make "The King of Jazz" and decided to make the journey to Holly- wood count as a concert tour. The troupe barnstormed luxuriously in ten train cars, and gave performances in seventeen cities before their triumphant arrival on the coast.

Among the featured entertainers was a male trio called "The Rhythm Boys." Few knew their names—Bing Crosby, Harry Barris and Al Rinker. While in Hollywood, Bing sang at night with Gus Arnheim's orchestra in the top dance spot of the town, the Ambassador Hotel's Cocoanut Grove. His new method of putting over a song made a big hit. He just stood still and let his melodic "boo-boo-ba-boo" fall quietly on the enchanted ears of the dancers. If he felt really lively, he let his eyes move as much as an inch from side to side. The fans, already intoxicated by Rudy Vallee's sweet and lovely mur- i murs, were breathless with delight at their new discovery. Bing had something else on his mind beside singing. He was courting one of the brightest of the rising movie stars, Dixie Lee. Her studio frankly did not /dteeej^z u4w&wa& a/^&fe ateafez maw &a#/&EgaM>#z &&a&:

the first reporter to carry a portable the White House was forever shooing short-wave transmitter, a mammoth them off, saying, "Get away, stand back stride forward in on-the-scene report- —your cables are in the way of the 0ml ing. Before this, lines had to be strung newspaper men." They were so firm and newsmen of the air had to broad- about this that once Trout was waved cast from fixed field stations. A so- all the way back into a closet. The door too conservative f called "mobile unit" was known as was promptly closed by a traitorous col- early as 1922, but it weighed 560 pounds league. Trout claims to be the first re- and had to be hauled around on a porter to do an "eye-witness" account truck. Gibbons' new equipment was in total darkness. cumbersome and very heavy, but a Will Rogers began his first regular strong man could stagger around with series and instantly became one of the it unassisted. He was the dismay of all most widely quoted of commentators behind the times other reporters when he turned up at because he had a faculty for saying 7 Lakehurst, New Jersey, to cover, for what everyone was thinking with an NBC, the second visit of the Graf Zep- original twist of humor in even his pelin. Ted Husing, there for CBS, was most stinging observations. He loved bitten deep with envy. He was the to kid Congress: "Every time they make only reporter present who spoke Ger- a law it's a joke, and every ti-ne t-^jy man. When the dirigible's captain, make a joke it's a law." About the mar- Von Eckner, asked him what the radio ket crash: "We have the distinction of iMngintbepastf men wanted him to do, Husing trans- being the only nation going to the poor- lated somewhat freely. He and his pals house in an automobile." His col- were trying to lure Von Eckner closer umn was in hundreds of newspapers to their mikes, since, unlike Gibbons, and he was the top boxoffice movie star they were not walkie-talkies, but Hus- in 1935 when the little plane, carrying felt such technical details would ing him and Wiley Post on an Alaskan just confuse the birdman. "They want holiday, crashed and ended his great you to take off your cap," he said in career but not his great influence. German, indicating with a wave of the In 1929, one of the finest of all sus- hand Gibbons' mike as a convenient taining shows began on CBS, the Salt place to hang the official headgear. Von Lake City Tabernacle Choir. This vast, Eckner innocently followed the sug- unpaid chorus of 375 voices was formed gestion, effectively muffling Husing's in 1890. It has drawn its talent from competition for the first minutes of the every level of the community since interview. farmers, doctors, grandmothers, high Portable units came into widespread school students, mechanics, clerks, use immediately. A. L. Alexander, who everybody. It originates from the vast who had started as an announcer in Mormon Temple. During all but its 1925, was the first to adapt it to a brand first ten broadcasts it has been pro- new kind of show, the Man in the duced by Richard L. Evans who also Street interviews which set the pat- does the commentary. ASK YOURSELF why you hang back from tern of the unrehearsed audience par- In the East, Leopold Stokowski was adopting an improvement like Tampax ticipation shows that were to flood the trying an experiment. He was then (monthly sanitary protection) which can airways a decade later. conductor of the Philadelphia Sym- make so great a difference in your daily Clem McCarthy joined NBC this phony. At his insistence that he was year, where he still is. He was already the logical man to control so vital a life. Really ask yourself why Do you famous following his broadcast in 1928 thing as the volume of sound on a want more assurance, more evi- of the first Kentucky Derby to go on a broadcast concert, a special booth was NO BELTS dence? Remember that Tampax national network, and has been the rigged for him by the doubtful NBC. NO PINS was invented by a doctor and greatest of the turf reporters ever since. It had glass sides so that his orchestra NO PADS Familiar to all fans is his breathless could see the waving hands of the millions of women now use it. NO ODOR style and trip-hammer tongue. He maestro when they were not busy with Who is different from these lent his talents to other sports events, the control buttons. It was a noble ex- millions? too. Notable is his dead-pan coverage periment, but after he had blasted Tampax works on the principle of in- of the National Croquet Championship WEAF off the air three times in the finals, and his no less dramatic report first half-hour, Stokowski let the sound ternal absorption, well known to the of the hassle of the house-wives that man return to his job. medical profession. It is extremely simple brought out the riot squad to control a In Tulsa, Oklahoma, a singing cow- and practical. Pure surgical cotton is nylon line at Gimbels Department Store boy, Gene Autry, was getting ready to compressed into slender white applica- in 1946.- leave KVOO and find fame and for- a local station in tune in Chicago. He did. He became tors for neat and easy insertion. Good- Bob Trout was on Washington, D. C, and having his trou- widely known on The National Barn bye to belts, pins and external pads! bles. Those were the days when radio Dance, and in 1934 blazed the trail of Good-bye to odor, chafing, ridge-lines reporters were considered a nuisance in the singing Western in Hollywood. S. Hart! that "show through". . . . You cannot the Capital. The sergeant-at-arms in Shades of Tom Mix and Wm. feel the Tampax while using it and you can even wear it in tub or shower bath. Disposal is no problem at all. A full month's average supply of Tampax slips into purse. Buy it at drug you can get into the act on the or notion counters in 3 absorbency-sizes for varying needs. Try Tampax and relieve JIMMY DURANTE SHOW the tension on "those troublesome days." with Tampax Incorporated, Palmer, Mass. JIMMY DURANTE DON AMECHE VERA VAGUE

By tuning in on your local NBC station Every Friday Night see local newspapers tor time

see the May issue of True Story magazine for a warm inside story about America's favorite comedian, JIMMY DURANTE.

Accepted for Advertising by the Journal of the American Medical Association 90 !

Nila Mack's Let's Pretend, a show for children that was to receive- many Veto — Colgate's Deodorant—Gives You prizes, was getting under way at CBS where children are still taking magic carpets and other unlikely vehicles to the land of make-believe. This show began as The Adventures of Helen and DOUBLE PROTECTION Mary with only two children in a siz- able cast of adults. It soon became evident that adults were not the type and children took over the parts of witches, kings, giants and parents, making the show the oldest continuous offering with an all-child cast. Many players famous today began radio careers there —the Mauch twins, Skippy Homeier, Billy Halop, Eddie Ryan, Donald Buka, Joan Tetzel and Peter Donald.

(Treat names of this year were Julia I Sanderson and Frank Crumit, musical comedy stars, who took to the air on The Blackstone Plantation. They were to invent The Battle of the Sexes in 1938 when the quiz craze was raging. They had retired to their home, Dun- rovin, in Massachusetts before Frank Crumit died in 1943, but many fans still write to this magazine asking why they are heard no more—a happy memory. A man who was to originate many new radio forms reached the NBC net- CHECKS PERSPIRATION... work in 1929. Phillips Lord, far better Quickly, effectively! Veto safeguards you night known as Seth Parker, was born in and day. Rubs in easily and checks perspiration Hartford, Connecticut. His father was at once. Yet Veto is mild, gentle for normal skin

a Congregational minister. This early . . . safe for clothes. influence is evident in all of his shows which have won official praise from the STOPS ODOR INSTANTLY! Federation of Churches. He had his own orchestra in college and spent a Veto's scientific formula was perfected by the year on a local station before making famous Colgate laboratories. Veto works like a a quick hit in the big time. This was charm, is always delightfully smooth and creamy. with his Sunday Evening at Seth Park- Let Veto give you double protection! er's and his Country Doctor which he wrote and played in until 1933 when he Bath to Bath set off on The Cruise of the Seth Park- Veto Lasts and Lasts From er, a round-the-world trip. This was no imagined voyage. Lord and a rash crew actually took to the high seas. Their vessel, an ancient tub, was regarded with alarm by profes- FIRSTAID f« sional seaman. She wallowed slug- gishly out to the middle of the Pacific. Then no one was surprised to ACHES**" PAINS hear she was in trouble. She radioed news of a typhoon. Ships raced to the rescue, not once, but twice while the devoted air audience held its breath. It was great while it lasted, except perhaps for the captains who left their courses to pound to the rescue. On both occasions, they found the Seth Parker lapped by dead calms and were not 99 amused. The famous voyage ended in the Islands, and Lord came back to write and appear as master of ceremonies of We, The People and to originate Counterspy and Gangbusters. r Lord now is an outstanding producer of package shows, The Robe, for one. Kept smooth and

But all of this in the far hair-free longer . . . was future If aching muscle* cau*edi*tre# in 1929 which was dancing gaily by Nair . . . Around thi* time of year, straight toward the terrible October 24 the safe, odorless when sixteen and a half million shares depilatory lotion . . . I find that Alka-Seltzer changed hands; when stocks tumbled that removes leg hair *uch things disappear. thirty, forty, fifty points between re- Help* quickly, easily . . . ports on the jammed tickers; when leaves legs smoother . . . Variety printed its classic headline, "Wall Street Lays an Egg;" when the more exciting . . . U*e it aljo for FA$T RELIEF of Headachej • Acid Indigestion Jazz Age came to its end and radio Lady, throw your razor away use Nair, — Discomfort of COLD? came into its own as the country's chief new cosmetic lotion that keeps legs hair-free entertainment—because no one had longer! Dissolves hair skin- money for anything else. close— no ugly razor stubble. Easy to use— rinses off quickly. No clinging depilatory Alka- odor, no irritation to normal A NEXT MONTH skin. For "second look" legs/ *0v Who started the daytime serial? The —get Nair today! Seltzer birth of Colonel Stoopnagle. Crosby All drugstores thinks he is a failure, Kate Smith Canada invents "Thanks for Listenin'." nd 91 Best Job in the World IsltburDaughter (Continued from page 47) the fifty-thousand who audition for the offered a job in a Tia Juana club. It show each year. At seventeen he had sounded glamorous but it wasn't. The already been deprived of what most of club was a broken-down saloon sur- us consider our natural heritage: the rounded by cactus. I had plenty of time love and tenderness of parents. Willie to do nothing or to work. I worked, was raised in an orphanage at Ashe- learning to read music, arrange and ville, North Carolina. blow that horn. And it paid off. As a child he often danced for his A big-time orchestra headed by Art Became of buddies in the home. They knew Willie Landry picked me up and finally I was good and decided he better come went to work with one of the first big up to New York to audition for the swing bands in the country, Ben Pol- program. Every boy in the orphanage lack's. There were a lot of kids on their PeriodicPain ? dug into his pocket and when the pile way to fame in that red-hot combo. of pennies was counted, it was enough Musicians like Jack Teagarden, Bix for a one-way ticket to Broadway. Beiderbecke and Red Nichols. Have you told her\ We didn't know any of this but Marie But love for a woman can move about Midol? J Correll who puts the amateurs through mountains, start wars or take the hot their paces recognized Willie's talent licks out of a jazz musician's life. My immediately. college sweetheart, Marguerite Over- "He's got the makings of another Bill holt, was on her way to California to Robinson," she exclaimed. teach. She was a lovely, trim brunette We all agreed with her. I called up then and today, after twenty-three Boj angles, whose recent death sad- years of marriage, she still is. I left dened millions, and asked him to come Pollack's orchestra to marry her. • to the broadcast. He watched Willie We settled in Los Angeles and I con- modern girl need wallflower," No be "a dance then came up to the stage. ducted a pit orchestra. I was as naive miss parties and break dates because about show business as only a novice of the time of month. Midol has "Vou know," he said, "I can see my- can be but I decided that it would be changed all that by bringing quick Iself as a youngster when I look at clever to introduce an act with a hu- comfort from menstrual suffering. Willie." morous remark. And then he turned to the youngster Most comedians learn a routine that who was awe-struck by the great man. they buy from gag writers. One of the "Everybody's gotta learn," Bill said. best gag writers was Al Boasburg. "You've got to crawl before you walk." He was writing for movies and some But Bill Robinson wasn't through. In of the best comedians in the country, Midol brings amazingly fast the last public statement he made be- but he took time out to help a kid who relief from menstrual head- fore his death, he told Willie about didn't even know why comedians were ache because it contains two America. funny. And that was how I became a highly effective, proven med- "What you do off stage is just as "talking orchestra leader." There were ical ingredients that are often important as what you do on," he said. only two or three others at the time. prescribed by many doctors. "Manners and behavior can take you One of them was Jack Benny. where money can't, no matter what It changed the direction of my career, color are." taking me out of the smaller '<**MPS-- you confines ****. Big Bill and little Bill became close of the music field. Eventually it lead me £AS£S friends before the great dancer passed to the top in vaudeville—the Para- away and the boy's spirit was already mount Theater on Broadway. Midol contains an exclusive Boj angles' philosophy. Being on top of the, is anti-spasmodic ingredient strengthened by world a won- Willie, whose dancing is already derful place to be. The only trouble is which quickly eases cramps. touched with genius, will be among the that the further you have to fall, the Even women who have suf- finalists harder you hit. fered severely report that on the June show along with When the big de- other great Knull, pression came stage Midol brings quick comfort. amateurs, Tommy and shows folded, Jeanette Rosensteel, Wright, I went back into the business. And Midol does not interfere Tommy band Leizer. wife Marguerite in any way with the natural John Alexander and Ray My had long before given menstrual process All of these kids are smitten by show up teaching to travel with me. business but you've got to crawl before As wife of a bandleader and emcee she 'BUiEs- you walk. It's a long, hard road and got to know the country well. *'«* CHASBS too often you're broke and heartbroken. Take it from me. I know. She usually did the driving so I could The mild stimulant in Midol My mother died when I was sixteen. catch up on my sleep. And she never lost. helps lift her out of the de- Dad was a railroad brakeman and got I've often thought she could pression and "blues" which didn't care much for the entertainment have taught a lot to Daniel Boone about often attend the menstrual business. My mother, who had been a pathfinding. process. So see that your pianist and school teacher, gave me a But even the band business got so daughter takes Midol and real feeling for music. It came out when bad during the depression that I had takes it in time. She'll be her I worked as an usher in a Denver the- to give it up. Marguerite and I moved charming self even on days ater and saw an act called the Six to California where I worked as mu- she used to suffer most. Brown Brothers who raised the roof sical supervisor for MGM. From that with their saxophones. After hearing job I went to work with Major Bowes MOTHERS: Free copy of "Whaf Women Want to them, I thought the saxophone was the who had already started his Amateur Know", explains menstruation. (Plain wrapper). Write instrument God had meant his children Hour. The Major was looking for a Dept. B-50, Box 280, New York 18, N. Y. to play. man to work on auditions and organize I didn't have the money to buy an the road show units. instrument but I bought a mouthpiece I knew from the moment I was of- and practiced on a friend's sax. Finally, fered the job that I would like the MIDOL Dad bought one for me. work. I reasoned something like this, By the time I was in college, I began "I've taken enough of the bumps is the Thing to Takefor to play with a small orchestra and in show business to know just how FUNCTIONAL found myself in pretty fast company. rough it can be for youngsters. What Some of the other Denver musicians could be more satisfying than being PERIODIC PAIN were Glenn Miller, Matty Malnick, in the position where I can help Harry Barris and Bob Green. A group them?" of us, called the Colorado Cowboy Or- So we packed again and headed back chestra, made a trip to San Francisco to New York where I found Major to fill a one-week theater date. Bowes as imposing as he looked. We But we didn't go back to Denver got along well even though he never —too much pride. We nearly starved stopped kidding me about my name. on crackers and beans while we looked My real name was Maguiness until a for work. Then I got my chance. I was theater manager changed it. 92 :

Since 1935, when I began to work on the Amateur Hour, I and my associates This NEW and PATENTED have screened nearly a half-million applicants. Ten thousand of them were good enough to appear on the air or 4-WAY ADJUSTMENT road shows. Hundreds went on to become famous. Since most auditions and leant? programs are now heard in New York, Marguerite and I have been able to live a more normal life. It's a fact! More women We have no children but for the first than men listen to mys- time in our twenty-three years of tery shows on the radio marriage we have a home of our own. -It's EXCLUSIVE with . . . which just proves One day we were coming down the JOAN LANSING that we girls really Boston Post Road, through Sleepy know a good thing ! But it's no mys- Hollow territory, when we passed a flDJUS-TO-SLim tery to me that American Broad- sign advertising a Model Home. casting Company programs lead the Out of sheer curiosity, we turned off HEALTH SUPPORTER lists of "preferred" spine- ladies' the highway. Immediately we were GIRDLE tinglers. surrounded by trees and flowers. We The 2-way felt as though we were in the middle stretch wonder Right through the week chills and cloth, plus amazing adjusta- of the mountains. Then we saw a thrills come thick and fast via your bility of the front lace panel, ranch-type house. Before got back allows you to slim down your local station with mysteries we ABC tummy and enjoy "attractive" in the car, I knew this was it. and adventures sponsored by alert figure control all day long. "I love it," Marguerite said. advertisers who know we've a sweet Only ADJUS-TO-SLIM of- tooth for sleuthing! For instance, fers this new and patented 4- it shortly after way adjustment front panel. on Tuesdays and Thursdays at 7:30 That cinched and we moved in. I bought myself a book Color: Nude. PM (ET) DAVID HARDING, chief All sizes. Only in reg- telling a husband how he can be $3.98 of the Counter-Spies, keynotes dash- ular sizes. Sent on Free-Trial. ing adventures on "COUNTER- handy around the house and with it TAKES "YEARS" OFF SPY," sponsored by Pepsi-Cola. built a 400-foot brick terrace. My only help came from friends who came out YOUR FIGURE! The mood of mystery is maintained week-ends because they like to do You'll love the way ADJUS- on Wednesdays at 8:30 PM (ET) manual labor. TO-SLIM lifts and flattens when MARTIN GABEL recounts Usually, there are just the three of your tummy — takes "years" amazing tales culled from "THE us, Marguerite, myself and our setter away from your appearance. You'll appreciate the firm back CASEBOOK OF GREGORY dog. But besides running the house support and the wonderful HOOD." Hard on HOOD's heels is Marguerite has "her kids." comfort of ADJUS-TO-SLIM my favorite man of mystery fiction, When we lived in Manhattan, she that lets you enjoy vital control where you need it most. the bard of Baker Street, with "THE collected a group of children who live And remember, you can have ADVENTURES OF SHERLOCK in a crowded, run-down section of the an exclusive, patented ADJUS- HOLMES." The great SHERLOCK city. She took them on hikes, visits to TO-SLIM sent to you to wear THE on FREE TRIAL.' unlocks the doors to his famous museums. two or three at a time See our Now offer in the coupon. detective domain at 9:00 PM (ET) come out to the house for several days. SECRET for Petri Wines. In show business, too, it seems to me IN THE that the professional entertainer is MAGIC Friday, of course, is the night of 3l 7°" c often called on to take a fatherly inter- -<, nights for nifty, top-notch shows PANEL est in the novices. . . . with three thrillers, interspersed "Cultivate a youngster's talent, don't with a half-hour of comedy our Works MAGIC with Your — exploit it," I've told mothers who hope good friends OZZIE AND HAR- their children are budding stars. T RIET, heard at 9:00 (ET). UMMY PM A parent can't force a child into prize-winning parade leads off The show business but when a boy gets the Works MAGIC with Your Norwich Pharmacal's with "THE bug, nothing will stop him. And then FAT MAN," the corpulent con- WAIST it takes years of incredible work before tender to the helm of the crime he makes good. I remember when Following the portly private- Works MAGIC with Your realm. Robert Merrill became an Amateur is one of the great radio pro- eye Hour winner and traveled in one of the HIPS grams of our time (and not really -road units. He seldom joined the others a "mystery") . . . "THIS IS YOUR when they went out to see the town. THIGHS F.B.I.," an exciting and authentic He practiced. sliding front dramatization of cases from the —Because of the And there is the story of the Hoboken panel and adjustments at left official files of the F.B.I. This dy- Quartet that my associates Wanda Ellis, and right. namic documentary is sponsored by Lou Goldberg and Lloyd Marx recall. the Equitable Life Assurance So- A baritone in the quartet wanted to ciety of the U.S. At 9:30 (ET) PM sing a solo; he usually sang only eight SHERIFF" winds up mys- "THE bars of music by himself. But he tery-filled pursues Fridays as he knew where he was going and got hunted hombres relying on modern there too. The baritone's name is Frank rather old-fash- methods— than Sinatra. ioned, shooting-tooting tactics. Do You Look Do You Feel- Try the Magic Help They were all amateurs once. It's "Out of Shape"? Droopy? Tired? of Adjus-to-Slim "THE SHERIFF" is sponsored by remembering this that makes our work rnre "Magic" Plastic Laces. For your extra added Pacific Coast Borax Company. rn« that the so inspiring. Any broadcast may mean comfort you get a pair of Plastic Laces stretch gently as needed. Try them in ADJUS-TO-SLIM Secret missions to far away places the beginning of a great career. instead of regular laces. See which you prefer. make "CHANDU, THE MAGI- There is a man named Ray Leizer you CIAN" stimulating fare at 7:30 PM will hear on the finalists' contest. Ray SEND NO MONEY CET) on Saturday nights. Yes has no hands. They were blown off -YOU TRY IT BEFORE YOU BUY IT ma'am, when it comes to suspense- when he picked up an anti-personnel ful listening and high adventure, in- bomb in Israel. But when Ray got RONNIE SALES, INC., Dept. 5217-M | 487 Broadway, New York 13, N.Y. trigue and romance . . . CHANDU mechanical hands, he had the courage for days' FREE TRIAL an ADJUS-TO- I to master the piano again. Send me 10 " is the man for you—and me! SLIM. I will pay postman $3.98 (plus postage) Ray's talent and courage so im- (sizes 38 and over J4.98). In 10 days I will either I return ADJUS-TO-SLIM to you and you will return Off-the-cuff-crime-stuff pressed the radio audience that he be- my money or otherwise my payment will be a full | From, coast-to-coast the girls all came a three-time winner this year. and final purchase price. The laces are mine to keep. agree Ray turned to me then, almost trem- My waist measure is Hips are 'the great mystery shows are on bling with emotion. My height is (write clearly) ABC! "Ted, I wish I could repay you in Name some way," he said. Address ,- Ray had already repaid me a thou- City & Zone State..., sand times. 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UtimtTlfc Fran's the Favorite (Continued from page 55)

business than it does in a small town, selling advertising than crooning. did nothing to allay his suspicions. "Yep," Fran told him, suddenly as- She'd been discovered, he had heard, suming a flat, nasal twang, "I sure did by Bennett Chaple, the speaker at a everything around that station. Even Coe College class reunion at which she sold separators and spreaders. Manure was principal soloist. On returning to spreaders, that is." Chicago, Chaple, the friend of an NBC Little realizing that in telling of the executive, had arranged an audition character she dreamed up she was and she had landed on the staff. The actually forecasting her own entrance way Archie added it up, he'd better into network radio, Fran went on to not expect too much. tell the increasingly amazed young man On arriving at the studio, Chicago's about Aunt Fanny and how she came handsome, sharply tailored young man into being. about music took one look at the Iowa An announcer, Joe DuMond, who also import and changed his mind. Tall made a name for himself in radio, then Frances Allison's flashing brown eyes had a show Josh Higgins of Finchville, were almost level with his own. Her on which everything—including Fran dark hair was smartly coiffed, and she happened. He stepped up to the micro- greeted him with the infectious smile phone one day, but instead of introduc- television audiences, as well as Archie, ing her song, he stated, "Well, here's have come to love. She sang his song in Aunt Fanny. Just rode up on her bi- a throaty contralto and his own heart cycle. Let's have her say a few words." did flip flops. Promptly, he invited her Amazed though she was, young and out to dinner. beautiful Fran fell into the spirit of Primly making it clear that she re- the thing and became for the moment garded it as a song conference rather a sharp-tongued old maid: "Well, hello JwdiAtilnel than a date, Fran accepted. There's folks! You know I just got away from still a note of wonder in Archie's voice Alma Googert. Now that's the outtalk- LIPSTICK as he says, "And then I found out she ingest woman I ever seen. She can say knew more about music than I did." longer in half an hour than most people He learned too, during dinner, that can say in three weeks." Fran was one of those small town girls Aunt Fanny, Fran confessed, had be- inevitably headed for show business. come so entrenched at WMT that it A kitchen chair was her first platform; had taken the chance encounter at the her mother her first audience. class reunion to get her back into a Hard luck had hit the Allison family singing career again. of LaPorte City, Iowa. While Fran was Meeting background with back- still a child her father suffered a para- ground, Archie told Fran that the lytic stroke, and her mother, the uncon- music business had been the career Don't just sit and dream, querable Nan, supported the family by fartherest from his own expectations. darling. something! Shape DO sewing. Fran and her brother broke Although educated as an attorney, he your lips for glamour, the monotony of her mother's long had traveled west to Denver and gone •romance. Make them hours of work and her father's in- into business as a broker. During the irresistible, excitingly soft to validism by make believe. When the Depression, when stocks and bonds kiss with Irresistible Lipstick circus came to town, Fran and her found few buyers, he came to Chicago, brother borrowed the family milk encountered a friend who was a music . . . the smoother, softer, money to buy tickets, and on their re- publisher and had joined his staff to non-drying lipstick. Whip-text f :\ turn home played out every role, from promote tunes. His admiring glance for color brilliance* lion to ringmaster. Mimics both, they across the table indicated that if plug- also picked up the trick of aping the ging songs brought him the acquaint- voice, gestures and manner of speech ance of such singers as Fran Allison, of everyone they encountered. the job had advantages not outlined in Though money was a scarce com- the original prospectus. modity in the Allison household, pride The first dinner established the trend and ambition were plentiful. As de- of their meetings. Says Fran, "It's scendants of a pioneer family, they had funny, but I don't remember Archie PERFUME a position to maintain. Lynn, the ever asking me for a date. Things just brother, became a fine musician. Fran turned out so we were always together. in purse-size, spill-proof did her part by attending Cbe Col- He'd be going around town during an lege and later teaching school. She evening to see the different band FLACONETTE earned part of her tuition by traveling leaders and that interested me, too, so around Midwest cities producing home I went along. Then he'd have a song Your secret talent plays for civic organizations. he wanted me to try, so he'd come to magic . . With this grass-roots background in the studio or he'd come to the apart- Carry it with 76* entertainment, she got her first radio ment and I don't think we ever knew you always! job, Archie learned, at WMT, Waterloo, ourselves how much was business and Iowa. Hired as a singer, she found her- how much romance." Carry it like a love charm self spending more time writing and Of Archie, it's been said, "Sometimes

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It was only after he couldn't hold the kindness and gen- completed Officers' Training that she erosity he shows." returned to Chicago and the Breakfast Of Fran, Betty Mitchell, secretary of Club, spending such time as she had to AFRA, the radio actors' union, says, "I spare appearing on war bond shows. couldn't tell you the number of per- It was at a bond show on Michigan sons she helped, but the outstanding Boulevard, in front of the Wrigley instance came the time a girl who was building, where she met the other loves her closest rival for singing jobs got of her life, Kukla and Ollie. herself into incredible difficulties and Burr Tillstrom, creator of the irre- ended up in the hospital. Fran, although pressible pair, tells it this way: "Fran she had little enough for herself at and Sam Cowling had just done a skit that time, paid the girl's hospital bill and then it was our turn. Never missing and helped her get back on her feet." a pretty girl, Kukla and Ollie tossed a Unselfish though such generosity couple of remarks at her. She came might be, it wasn't conducive to meet- right back with an answer. We liked ing the cost of setting up a new house- that, for she treated Kuke and Ollie hold. It was the war, and threat of like people instead of puppets." separation, which finally propelled Fran Burr remembered it when, the war and Archie into marriage February 2, over, television came out of its freeze 1942. and he was offered a show on what Fran's obligations were easier to was then Chicago's only TV station, handle by that time, for her father had WBKB. Although Burr had waited for died and her mother had moved to such a chance since he did television Chicago. Nan and Archie got along demonstrations at the New York famously and since Fran was frantically World's Fair, the prospect had its ap- busy, it was Nan who made the prep- palling side. arations for him to move into their Doing a new show, sixty minutes in apartment. length, each day, five days a week, Recalling it, Fran says, "It darned was simply beyond one man's endur- near broke up the wedding at the last ance. Although it was far from conven- minute, too. I'd been running around tional puppet procedure, the only solu- all day, fast as I could go. By the time tion was to add a human to the cast. I'd done three shows and two auditions, It must have been spontaneous com- all I wanted was a chance to catch my bustion of thought, for Burr and the breath before my wedding. director of the new show, and the head "I came into the apartment, and what of WBKB, all arrived at the same con- did I find? There were Nan and Archie clusion: "Let's get Fran Allison." emptying out the dresser, heaping her It was a show, right from the be- stuff up on the bed so he could put his ginning—but Burr, remembering the things in the drawers. Archie, right first week, recalls, "None of us knew then, was the last guy I wanted to see, just how it would shape up, for nothing even if I was going to marry him in like this had been tried before. Fran, half an hour. Racing the way I had all feeling her way along, was just a little day, I couldn't quiet down. I led Archie stiff and schoolteacherish. And then she by two steps, all the way to the altar." tangled with Madame." Marriage for the young Levingtons Madame Ooglepus, a character of was slightly hectic. Fran's first major slightly mildewed glamor and multi- network break had come on the Don colored coiffures, was telling Fran of McNeill show where she auditioned as her great and undefined past in the a singer but had turned comedienne theatah when suddenly she broke off as soon as Don and his incessant heck- to remark with acid sweetness, "My ler, Sam Cowling, found out about Aunt deah, I hate to mention it, but are you Fanny. Listeners, too, were delighted sure your hair is on straight?" with the spinster who sounded as Fran, that queen of ad lib who had though she knew all their best friends swapped quips with Walter O'Keefe, back home. Her popularity was grow- Allan Prescott and Ransom Sherman ing, but Fran, pleased though she was and come out even, gave Madame one with the success, realized she must of those if-looks-could-kill glances. She look elsewhere for outlets for her sing- tossed her head. "I'll have you know my ing talent. Such engagements were be- hair is always on straight. Mine grows." coming more frequent. "With that," says Burr, "we were off. And then Archie, who was beginning Lines struck sparks. Fran found her to reap the rewards of hard work in true character. She's like Alice in Won- his own business, received Uncle Sam's derland and the Dorothy who went to familiar greeting. They had been mar- Oz. Because she believes the Kukla- ried only a few months when he was politans, everyone else does, too." inducted into the Army. Archie, back from service, first re- Fran made the same choice as many garded the Fran of Kukla, Fran and other wives. She gave up her career Ollie in the same light he regarded and followed Archie, first to Texas and Aunt Fanny. She was just one of his

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talented Fran's characters, and no one evenings devoted to viewing are more *t. m. ttg. would ever associate that character frequent. Fran, who says the show hap- with Mrs. Archie Levington. He found pens so fast she has no idea of what she out that television was different. has done until it's all over, borrows the Says Fran, "As many years as I had kinescope recordings as soon as they been going into the Woods building to have made the rounds of the stations meet Archie at his office, Old Bill, the not on the coaxial cable. She and Archie elevator man, never dreamed I was play them over so they may study her anything other than a housewife. Then performance. Archie is both critic and came the evening when dawn sort of fan. First with applause, he is also likely broke over his face and he said, "Why to make a quiet suggestion for change, you're Fran, aren't you?" Come to find particularly in costumes. out, every day, during his lunch period, Fran's clothes are definitely Archie's he went around the corner to a tavern department. Wise in the ways of show to watch the show." business, he supervises both her pro- The same sort of thing happened fessional appearance and her personal more and more often as the number attire. of television sets in Chicago increased. Meals in the household are usually People stopped them on the street, in of the meat and potatoes variety, pre- stores, in restaurants. The climax of pared by Fran's mother, Nan. "We such encounters came recently at the both work like the dickens," Fran ex- home of their friends the Murphys. plains, "and when we get home, we're hungry as truck drivers. A steak and Bob—announcer on the Breakfast a baked potato suit us best. The only Club—and Louise frequently enter- place we're likely to get exotic is on tain people whose names are tops in salads." Chicago radio and it never causes a For Fran's best liked salad, the ripple among either the five young Roquefort dressing comes first. To Murphys or their playmates. Prepar- make it, blend in a large wooden salad ing dinner for such guests one evening, bowl the dry ingredients: salt, celery Louise became aware that eyes were salt, onion salt and paprika. Add 3 parts peering in the windows and that her of oil to 1 part garlic vinegar and mix. back porch was filling up with small Add 1 tbs. mustard mayonnaise. Add neighbors. % lb. Roquefort or bleu cheese and When the crowd got thick Louise mash up well. Stir the whole mixture went to the door said firmly, "Look, thoroughly. Add the greens—lettuce kids, fun's fun, but scoot along home. hearts, artichoke hearts, chopped avo- It's dinner time; we've got company." cado pears and sliced hard-boiled eggs. A wail went up. "Please, Mrs. Mur- Toss lightly until the dressing covers phy," the youngsters begged, "won't the greens. you ask her to come out? We heard Favorite guests at their home, in Fran is here." addition to the Kuklapolitan crew, are In the two and a half years the show the Breakfast Club cast and their has been on the air, the Kuklapolitans families. Archie and Fran, though they have become part and parcel of the have no children of their own, adore Levington's home life as well as their youngsters. With them it goes much professional life. Archie, although he farther than mere giving of presents. has never appeared on the screen, very One mother in the group tells of hold- much is in the act. Burr, when he tele- ing dinner an hour, waiting for Fran phones, is just as likely to assume the to come down from the bedroom where voice of Kukla, Ollie or Beulah Witch she went to leave her wraps. Investigat- as his own, and Archie talks back, just ing the delay, she found Fran with her as naturally as Fran. children, singing song after song for Archie admires Burr tremendously. the entranced youngsters. He says, "Burr is as ambidextrous with There's just one thing about being AND his mind as he is with his hands. I've Fran's husband that Archie doesn't never heard him mix up a voice. Each like, but having made some glowing AS FINE Kuklapolitan character lives." achievement in his own field, he's able LINGERIE The Levington home has become a to turn philosophic about it. "It used favorite meeting place for people asso- to gripe me when anyone called me ciated with the show—Burr; Lew Go- 'Mr. Allison,'. Now I realize it's their mavitz, the director; Beulah Zachary, hard luck, not mine, if they aren't the producer, Jack Faschinato, the smart enough to realize a girl like music director, Joe Lockwood, costume Fran is almost certain to retain her designer, and others, for when visiting maiden name professionally. Fran and Archie they find music, good food and gracious hospitality. But I'll tell you what I'm going to Fran and Archie solved their personal do. I'm going to write a skit for a housing problem by buying a carriage benefit and get a batch of guys in the < by FLEXEES* house situated back of one of the old same boat to perform it with me. In Gold Coast mansions. The first floor is the manner of the old Gallagher and the garage and Archie's workshop Shean team we're going to sing, 'Oh, .' OF 2-WAY STRETCH NYRALON-TRICOT! where he has a great time repairing Mr. Allison; Yes, Mr. Darnell . . And furniture—when, like most husbands, then Pev Marley and I are going to he gets around to it. Fran's Christmas yell, 'Hey, that's not us' and laugh our As easy to wash as your softest undies, and anniversary gifts recently have heads off." these new Panteez mold like a girdle. been electric tools for the shop, but But he contradicts his own promise They're made of Flexees' own miracle- she sighs, "I don't know why I ever every time after the show when he do it. He never has time to use them." waits in Fran's dressing room to help blend : Nyralon . . . nylon and rayon . . The living room of their house, take the telephone calls. If a small, lastique inter-knitted for that clever stretching across the entire front of piping voice asks to speak to Kukla, two-way stretch! As soon as you see the second floor, is furnished in a Archie will explain gently that Kukla them, you'll say: "Panteez are for me!" modern manner with a low sofa, huge and Ollie both go to bed right after hassock, deep chairs and a huge built- the performance and that Fran is sign- You'll love their comfort! Garters axe in work table. Bookcases, crammed ing autographs for other youngsters. removable, adjustable. Sizes: small, both with books and their record col- He'll converse as long as the child wants medium, large ; in bride-white, petal-pink, lection, flank the fireplace. to talk, and from the tone of his voice There's a clear space at the side re- the look on his face, you know that baby-blue. $2.95. And ... to match . . and served for the motion picture screen. at that moment, if it would please the also of Nyralon-tricot, this beautiful Making movies was one of Archie's pre- little fan, Archie wouldn't mind being Flexaire Bra, in the same dainty colors! television hobbies and now that the called "Mr. Allison." He'd even stand AA, A and B cups, 32 to 38. $1.50 Kuklapolitans are part of their life, the for being called "Mr. Fran." 96 ! —

"I'm a teacher • • • When a Girl Marries (.Continued from page 11)

er. My older brother left home because my mother did the same thing to him. And they aren't good friends to this day. What shall I do? My mother has no legal right to my money, but does she have any moral right? Why doesn't she want me to be happy? How can I reason with her so that we may all be friends and talk this problem out? inimit FEMININE O. M. Jr. Dear O. M.: I can't afford CORNS, If I can judge from your letter you seem to be a sensible fellow, and quite HYGIENE? can you?" mature for your years. Your problem is "I don't dare risk sore feet. So when a corn one which you will have to face in a appears, I use a blue-jay Corn Plaster." mature fashion. I think it might be Nupercaine* soothes surface pain; gentle wisest for you to issue an ultimatum medication loosens hard "core," you lift but, if you do, make up your mind that it out in a few days! Get blue-jay today you're going to stick to it. (on sale at drug counters everywhere). 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The Case of the Suspect Sweethearts (Continued from page 65)

A TOWCrr /V10R.E just behind it. "We ran into a storm could hear sort of between her words horrible weather. We had to put the how she really felt about this Don. others ashore on a little island in the She worshipped him. Up to now she'd bay—they were all so sick and helpless. had a small, plain, quiet life. He was But Harold and I—that was the boss's the best, the most precious thing that son—neither of us got sick at all. We had ever come into it. MucrtMOfiei $o decided to go back to the mainland to The best thing . . . and the worst. get help. But something went wrong Because through him, through her fran- with the boat." She began to twist her tic fear of losing him, Palmer had been handkerchief again. "We didn't get in able to tighten his hold to the point until two days later. We were alone where Martha literally didn't know on that boat for two days." where to turn. She paused. Perry said casually, "You'll say to tell Don," she said "So what? Everyone knew it was an earnestly. "I know you will. I might accident. Happens every day." even take a chance and do it; I know if "Not in Hilton Falls." Martha Herold we were reversed—if he told me such smiled bitterly. "So little happens in a a story about himself—I'd only want to town like that, they weren't likely to kill the person who was hurting him let go of such a juicy morsel. Oh, I so, and comfort him. But he's worked don't think they were all so sure Harold so desperately hard to get where he is.

and I had . . . sinned, to put it the way He's got a good job, a good future ... If they would put it. But what did they Wilfred went to his boss and told him care? It was something to talk about those lies about me, about the girl his two days alone together on a boat. assistant is going to marry—his boss Harold's girl broke the engagement. isn't an understanding man, Mr. Ma- His dad fired me. It was pretty ob- son. He's kind, and fair, but I know vious I couldn't get another decent job what he'd do with a thing like this. I in Hilton Falls. Even so, Mr. Mason can't ruin Don's—life! I've got to keep —even so I'd have struck it out, if I'd paying—or else You're more exciting, more romantic, been another kind of girl. But I don't "Or else—what?" Perry prompted. desirable when hair more your glows fight. I run." "What?" she repeated. "Oh . . . ." with Marchand color. Yes, just that go out of his life, I guess. Leave him . . extra bit of rich, natural-looking color Perry asked softly, "That's how Pal- Abruptly she seemed to pull herself can change drab hair to color-bright mer got you?" together. She got up and held out her hand to Perry. hair that men love to touch. Martha nodded. "I had an awful Almost with decision time for a while. I nearly—well, I she said, "I was wrong to come. You Your hair can be like that whether didn't, though now I'm not so sure it can't help me—no one can, except my- you're blonde, brunette, brownette or wouldn't have been better. Then I self. There's no legal case. Thank you redhead. Simply follow each shampoo came here and got a pretty good job, for your time and your kindness." And with a Marchand Rinse in the shade and things began to straighten out. I with startling swiftness she was gone, leaving that gives the color effect you desire. saved a few dollars. Then . . . one day Perry and me staring, open- ... he called up." Her mouthed, at her empty chair. For caressable hair that sparkles with me words were coming quickly now; her small hands It seemed to me that almost before color and gleams with highlights, be clutched each other as if for comfort. we got our mouths closed after Martha's sure get Marchand 's you "From the way he spoke I had to see visit, Wilfred Palmer turned up on the Rinse. Safe, easy to use. him. He—he said he'd tell them, at the front pages . . . dead. Murdered. bank where I worked—tell them I'd "My, my," Perry said as he ran his COCOft been run out of town at home. He had eye down the details. "This fellow #ASH£S OUT pictures—they were faked, Mr. Mason. must have had some more lucrative \5r I don't know how or where he got clients than our little friend Herold. them, but they had nothing to do with You don't live at 963 Lincoln Avenue me. He said he'd make them believe on fifty bucks every now and then. it was me, though. I was frightened. I Hm—mm. Bloody business, wasn't it? archands didn't stop to think that I could go to I don't care for a knife myself. Well! the police then, or even go to my em- That'll be a weight off that nice girl's "MAKE- UP" HAIR RINSE ployers and tell the truth. I gave him mind, anyway. She can go ahead and

2 Rinses 10* • 6 Rinses 254 fifty dollars." . . . now, Delia, what's eating you? You "He said he'd never bother you again, ought to be glad for her. Your woman- * By the Makers of Marchand's Golden Hair Wash of course." ly heart was broken when she told her Martha nodded wordlessly. Perry tale. She's out of trouble now. Smile!" went on, "And a few weeks later "Who are you kidding, chief?" I asked FOR maybe a few months—he was back. morosely. "If that girl was in trouble ACT How much was it that time, Martha?" the other day she's in deadly trouble EXTRA "Fifty again. And then again. And now. The police will get her name and

then . . . then I met Don." the whole thing will come out." NOW- GASH! My pencil point snapped against my pad and I reached for a fresh one, cross- "Maybe not. It says here the guy's EASY—PROFITABLE I ing glances with Perry as I did so. I III wall safe was open and empty. Now—solve all your extra money worries was beginning to see daylight. She Police don't even know yet what his —pay those bills, fix up your house! hadn't done anything wrong; timid and business was. Must have been one of

If . . you have a regular job—you can repre- frightened as she was, even Martha his . er . . . clients who did him in, sent us in your spare time. Or you can would remember that one day, and de- public-spirited type. Took away all his devote full time to our job. In either case mand police protection against this files on the other victims. Good job! bloodsucker. won't anything you can increase your earnings—tremen- Even she would see that There be to tie little in a town as big as Martha with the corpse." dously. ours a petty little up ACT Now/ piece of small-town gossip would rate I made an indefinite, but dubious, Start NOW—it's easy, costs you nothing about as much attention as a couple of sound, and Perry glared at me. "Now, taxis brushing —just act as magazine secretary for your fenders—if that. She'd baggage, don't go getting instinct. That see it, sure . . . unless she happened to little mouse wouldn't lay a friends and neighbors for ALL MAGA- hand on a be afraid not of losing her job, which fly. She's not the type!" ZINES. (U.S.A. sales only.) Write today wouldn't happen, but of losing the man "Who is till the time comes?" —NOW—for FREE material and informa- she loved. This was the fear that was "Who indeed?" Perry agreed politely. tion to: tearing Martha Herold apart. He thrust the paper aside and rapped Subscription Secretary Division Listening to the rest of her story, I smartly on the desk. "Okay, baggage, Macfadden Publications, 205 E. 42nd St. felt as much pity for Martha as I'm shall we get down to the daily labors?" New York, N. Y. RM-5-5 willing to let myself feel during busi- We got down to it, but my mind ness hours. Being in love myself, I didn't. I kept wondering how Martha 9R " —" !

would take the news . . . how she'd look when she saw the headline. What would happen now to her and her Don? Would RELIEVES PAIN OF they be happy ever afterward? Would she, at last, have a little luck? HEADACHE • NEURALGIA The answer to that was no, and I only had to wait a few days more to learn it. At the end of that time Don Smith him- NEURITIS self called us up. He had a nice voice, a little stiff, but maybe that was because he was trying so hard to keep it steady. I wouldn't have blamed him if it had shaken a little, because what he wanted to tell Perry was that Martha The way had disappeared. He wanted Perry to thousands of . help him find her. . . . It's yours when you open "But I'm not a detective. I'm a law- physicians \ the pages of the PHOTO- yer," Perry objected. and dentists PLAY ANNUAL 1950, the "I know," Don said. He hesitated. recommend "We . . . we might need a lawyer. most exciting hook of the Martha told me she'd been to see you, year!!! told you about about Palmer." His — Anacin® relieves headache, neuralgia, voice its burst controls for a moment. neuritis pain fast because Anacin is like "If only she'd told me sooner. She that is, it contains . prescription . It's yours when you turn to a doctor's — its fact section, with over 4,000 should have had more faith! She should not just one, but a combination of med- I'd — ically proven, active ingredients in easy- facts about your favorite stars. have known do anything for her to-take tablet form. Thousands have been "flareful, Smith!" Perry said sharply. introduced to Anacin through their own \J "Palmer was killed, remember." dentist or physician. If you have never ELIZABETH TAYLOR "I'm not likely to forget! Mr. Mason, used Anacin, try it yourself for incredibly long-lasting relief from pain. Don't you've got to help me find wife fast, my wait. Buy Anacin today. AND before the police do." "Your wife!" MONTGOMERY CLIFT There was a nervous pause. Then exclusively photographed in gor- Don said soberly, "We were married geous full-color for the right after the news came out about Palmer. I guess that wasn't so bright." Finds Complexion Clay Gripping the extension phone, I drew PHOTOPLAY ANNUAL 1950 a sharp involuntary breath. No, it That Makes Skin Lovelier wasn't so bright. Nobody was going to Lovely Lillian Brokal miss the fatal implication of what says she looks better, they'd done. Esther Williams By our law a wife or feels better, after the husband cannot be made to give testi- first application with Double-page bathing girl picture, mony against his spouse . . . Was that Hopper White Clay in four-color—plus her own story why they'd rushed their marriage? Pack.® See for your- of how to keep your figure before Perry's tone told me he certainly self how this amazing - and after childbirth!! hadn't missed it. "Just how bad is it, facial pack cleans Smith?" he asked. pore openings, helps tighten the "Very bad, Mr. Mason. I'm afraid tired lines in your face and loosen blackheads which can then be easily it's that's why I want you to find her, — removed. Yes, you can thrill at the John Derek be with us when the police . . . I'll pay new loveliness of your complexion, ." anything . . the radiant, tingling feeling that is Life story and exclusive early pic- "Never mind that," Perry snapped. yours after a facial with Hopper Clay tures of filmdom's newest sensa- "Where are you?" He scribbled rapid- Pack. It's easy to use, costs only a few tion ly, and said over his shoulder, "Delia! cents. At drug or cosmetic counters. Get your hat and the car!" Finding Martha was pathetically easy. She'd left trail a mile wide all Olivia De Havilland a NEW SILK FINISH the way across town. She'd taken cabs, Exclusive story and photos- of the asked directions, made an effort to ENLARGEMENT screen's First Lady modify her appearance, and acted so w GOLD TOOLED FRAME distraught that everyone had seen who Beautiful 5x7 enlargement made her recalled her. We ran her down in from your favorite snapshot, photo or negative and mounted in a handsome a couple of hours, in a dingy hotel on gold tooled frame. Be sure to include color of hair, eyes and clothing- for June Allyson and the cheap side of town. The only trou- complete information on having your enlargement beautifully hand colored ble was—if we could do it that fast, in oil. SEND NO MONEY—simply pay police, faster. postman 19c each for the enlargement Pamela so could the and I and frame plus cost of mailing. Satis- two to a She went completely to pieces when tfiW" \\\\m faction guaranteed. Limit Ull* customer. Originals returned with your ^wjf A. Inside story of Mrs. Dick Powell we walked in—a real fit of hysterics. . enlargement. Offer limited to U. S. But oddly enough that saved us more time and trouble than anything else HOLLYWOOD FILM STUDIOS would have done. Because with the 7021 Santa Monica Blvd., Dept. M263 Hollywood 38, Calif. Great Screen Moments tears came her admission that she had run away to protect Don—she thought of 1949 he had killed Palmer, and her confused High spots from your favorite hit reaction had been to run away. If Personal motion pictures of 1949 she ran away, there would be nothing to connect Don with Palmer—no reason To Women With for the police to suspect him! now on newsstands . . . only 50c ... get your copy of "But—if you thought I did it—then Nagging Backache you couldn't have done it." Don stumbled and stopped. They looked at each As we get older, stress and strain, over-exertion, ex- other almost elatedly. "You didn't," cessive smoking or exposure to cold sometimes slows Don went on. "And I didn't. Mr. down kidney function. This may lead many folks to Mason— complain of nagging backache, loss of pep and energy, headaches and dizziness. Getting up nights or frequent "Yes, and what's even more im- passages may result from minor bladder irritations PHOTOPLAY or dietary indiscretions. portant is that I believe you both," due to cold, dampness Perry said crisply. "When I've heard If your discomforts are due to these causes, don't wait, try Doan's Pills, a mild diuretic. Used success- your stories about where you were and fully by millions for over 50 years. While these ANNUAL 1950 what you were doing at the time of symptoms may often otherwise occur, it's amazing how many times Doan's give happy relief—help the murder. I'll probably cut throat the my 15 miles of kidney tubes and filters flush out waste. from despair, but—oh, well. I believe Get Doan's Pills today 99 — ! neither of you is guilty. Now if you'll calm down and tell me in three words just why you were so sure the police would suspect you, I'll get to work." As Don had said on the phone, it was CALIFORNIA .... bad. It turned out that Martha's visit to our office had been her second attempt to find a way of ridding herself of Palmer. Her first had been, unfortunate- HERE YOU COME!! ly, more direct: she had found out where he lived and gone there to plead with him to take a last payment and leave . . . don't her alone. He had been out, but Martha miss the most sensational herself had been seen and noted by the travel opportunity ever!! building manager. Trying to get by the lobby desk without announcing herself, she had naturally attracted more attention than she otherwise would have, and she was sure the manager would remember her nervous demand to see Palmer. v O* co^v^ !! so* «B*« Then had come her interview with Perry, as a result of which she had gone to Don and told him the whole truth. His reaction was more than she had dared hope for—his horror at what she had gone through, his deep love and desire to protect her, opened "tt& F &Grown^ up a new world, a world in which quiet joy and security might be possible even for her. There was just one thing wrong. Knowing Don's terrible temper, she had tried to conceal Palmer's name 10

glove near Palmer's door. Being Mar- ... WORRIED ABOUT tha's glove, of course it had had a cleaner's tag in it—just to make things a little easier for the police! OILY DRY The next day's papers showed pictures of Martha and Don above the cap- CORNS SKIN? SKIN? tion "Held for questioning in Palmer CALLOUSES • BUNIONS • SORE TOES murder." A few days later the caption ". ." read . . accused of the murder . . "COMPLEXION FORMULA" And it seemed like no time at all, after that, that the trial itself began. Sauman Soaps From the outset I had no illusions about the Smiths' chances for acquittal. I know Perry so well—I can tell just from the way he carries himself in court whether he expects a tough fight or an easy one. The worse things are, the more suave and relaxed he appears. It's NOW! a good technique for two reasons. He saves his Pure ail-vegetable soap Dry, sensitive skin? own nervous energy and keeps FASTEST enjoy "peaches firm control . . . quick-acting pore Now, a over himself, and he usu- RELIEF EVER cleanser. You feef the and cream complex* ally manages to make the opposition "tingle" as it pene- ion!" Rich in Lanolin bite its nails with fear that he may have trates! Special aid for .. . . rich in lather . • . adolescent skin prob- a delightfully scented some terrific trump card up his sleeve. lems. Grand for your beauty soap. A de And outwardly he was awfully, awfully IActs Instantly—fastest relief possible treat! shampoo, tool Luxe sudsy bath this easy way . . relaxed during the early days of this if dealer cannot supply you, send 50£and dealer's name trial, when the jury was being chosen Quickest corn, callous removing for 3 cakes ofeither kind. Sayman Dept, T. 5. St. Louis (3), 2 and Prosecutor Noble began his attack. action known to medical science . . What an attack it was! Of course they The only method that stops corns, QUICK RELIEF! Use Say had learned very swiftly how Palmer 3 for externally caused skin rashes, pimples, callouses before they can develop. made his money, and how Martha fit athlete's foot, psoriasis, etc. Satisfaction gua Dr. Scholl's Zino-pads instantly into his scheme of things. That estab- Super-Soft Get a jar today . . . only 35p stop painful shoe friction and lift pressure. lished motive. Her marriage to Don in- Applied at first sign of sore toes from new or tensified the motive, for—if the jury PRODUCTS CO., St. Louis Mo. tight shoes, these soft -as -down, soothing, SAYMAN 3, were like most people they would look — cushioning, protective pads stop corns before upon people in love as not quite in their they can develop. And no corn, callous I AMAZING OFFER— $40 IS YOURS Free Samples sober senses. Then the prosecution went I FOR SELLING 50 BOXES removing action is faster than Dr. Scholl's. ONLY Imprinted on to I Also entirely different, new Deluxe opportunity, All-Occasion Stationery and had little diffi- assortment with feature television card. Little & Always insist on Dr. Scholl's—world's largest Pearls. Hankie Gift Greetings, other surprise Rose Scented culty showing that I neither Martha nor items. Samples on approval. Write today. It costs Notes selling foot reliefs. Sold everywhere. I nothing to try. Don had any alibi for the time of the Cheerful Card Co., Dept. N-30, White Pla i ns N. Y. |_ murder. The glove, of course, practically clinched things. And even so Noble didn't have to depend exclusively on the IfWteoBsm. glove to place Martha on the scene of Z~\ TEMPORARY BELIEF IS NOT ENOUGH the crime. Not only had he turned up CORNS CALLOUSES BUNIONS SOFT CORNS KUllHfl HAIC gQOT CAN YOU / ONLY BY THt more witnesses than he needed, but all J BE SURE UMWAMTE0 HAIR IS GONE WBCVK J ' BRINGS RELIEF AND SOCIAL HAPPINESS. k his witnesses seemed to be ' DO NOT t/SC OCR METHOD t/NT/L YOU equipped HAVE READ Ol/R INSTRUCTION BOOK with i more than the usual number of eyes Scholl's lino-pads ' D* CAREFULLY AMD LEARNED TO USE THE i ' MAHLCC M6TH0P SAEEIY AND EFP/CIENTLYg,^ and ears. Nobody had missed seeing a USED SUCCESSFULLY OVER SO YEARS/^^^* ——" ' BtAUTY girl in a tan coat—Martha's only coat FREE Amazing Book on «« booklet . — sewo 6* VAmps 4 was tan—in the vicinity of the building at MAHLERS, INC, Dept. 35 -F. Providence 15, R. various times. One man had seen her RHEUMATISM, ARTHRITIS remonstrating or arguing with Palmer If you suffer the aches, pains and discomforts of as in ARTHRITIS, NEURITIS, in a nearby Rheumatism, manifested restaurant one evening—he SCIATICA or LUMBAGO, send today for the FREE remembered in minute detail the fear Book. It reveals important facts about why drugs and medicine give only temporary relief without removing and desperation she showed. The Justice causes. Explains fully a proven, specialized system of of the Peace who had married the treatment that may save you years of distress. No Smiths remembered obligation. Write for this FBEB Book today! how nervous they BALL CLINIC, Dept.659, Excelsior Springs, Mo. were. And of course there was that all- seeing building manager, Charlotte NOSES RESHAPED due to Power her name was—she recalled with / NERVOUS TENSION relish how excited Martha had been the FACE LIFTING day she tried to see Palmer, and failed. Loose skin, wrinkles, outstanding ears, lips, baggy M,LES "She might have done it then if he'd eyelids, breasts, scars, tat- been home," Miss Power whispered toos—corrected by plastic NERVINE ghoulishly. Judge Neumann surgery. Consultation and rapped and Booklet MC Free. ordered If jittery nerves occasionally get that line out of testimony, but LINCOLN HOUSE so keyed-up —the jury had heard it. PUBLISHERS you you can't relax, try 542 FIFTH AVE.. SUITE 63, N. Y. C. LE. 2-1596 Miles Nervine. Use only as directed^ All drug stores — two forms—Liquid Ill through this Martha was a girl Nervine or effervescent tablets. it moving in her sleep. None of it pene- trated through the shell which had "^LONGER closed round her the day the police first Learn Facts About led her away for questioning. Her only emotion seemed to be fear for Don's HAIR? well-being. I finally figured that she Colitis and Piles was either numb with despair or confi- MAKE THIS EASY dent that Perry Mason would prove FREE BOOK—Explains she Causes, and Don were innocent. 7-DAY TEST!

1 Effects and Treatment But I couldn't figure Perry out to save Jost try; this SYSTEM onyonrhair7 days life. Why, as the days and see if you are really enjoying the pleas- my went by and Tjre of ATTRACTIVE HAIR that can bo very the case looked worse and worse he often capture Love and Romance for you. Avoid seemed to feel better and better! I MARVELOUS HELP for DRY, Dangers thought it was darn peculiar, but being BRITTLE, Breaking-Off HAIR under a strain myself I might not have WHEN SCALP and HAIR CONDITIONS are -tastf*' of Delay normal and dry, brittle, breaking-off hair can be retarded, it to get longer . . and trusted my own observation if Paul has a chance . and much more beautiful. Amazing. The JUELENE is not hair restorative. L^lJj*Ur*r,* j Drake hadn't been worried too. Paul's System a the detective who does most of Perry's SEND NO MONEY-Fuffy Guaranteed Learn about Colon troubles, Stomach con- leg work—the running down of clues Just try the JUELENE SYSTEM for 7 days. Then let your ditions, Piles and other rectal conditions. mirror PROVE the thrilling results. JUELENE comes in Causes, and witnesses, and that kind of thing. 2 Forms O Pomade Liquid. SEND FOR IT TODAY! effects and treatment. 164-page book C. O. D. $1.00 plus Government charges. It is fully guar- sent FREE. McCleary Clinic and Hospital, He's been around crime and juries for anteed. Money back if you are not delighted. Write Now! C505 Elms Blvd., Excelsior Springs, Mo. so many years that he's got a kind of JUEL CO., 472T N. Damon, De?».H-6IO, Chicago 25,111. 105 ^ ! — instinct about how things will break. tioning, Allyn testified that she had an When I saw he was puzzled about the apartment just down the corridor from chief's behavior I began to get really the late Wilfred Palmer's. "So that's it," upset. I thought. The blackmail business must Eyes "He's hardly even sent me on any have been doing well if Palmer could wild goose chases this time," Paul com- afford to live in a building that was fit plained one evening. "What's he doing to shelter glamorous, lacquered Allyn in there anyway?" He jerked his head Whitlock, her eight fur coats, her fabu- titwf? toward the inner office, where Perry sat lous collection of emeralds, her noted

in unaccustomed isolation. series of boy friends . . . and her bad, "Thinking," I retorted. But Paul saw bad reputation. Somebody must have my uneasy frown. been paying him the kind of blackmail He shook a late paper out on my desk. that runs into four figures. I wondered "Look at here. Noble makes the head- if that was the reason for Perry's lines again. You know what, Delia—if optimism? Bob Noble wasn't the prosecutor I'd I couldn't tell from his face what he give more than a dime for our chances. was thinking. Like everyone else, his As it is—the chief and Noble have had attention was riveted to Allyn. And too many court battles. Noble's just got how she knew it! Watching her, I felt to win this one if he wants to get any- that special irritation that any girl feels where in state politics—and there's no when she comes face to face with a doubt he wants to get there! He'll fight scene-stealer. You know the type—no this tooth and nail." matter how good-looking you may be, a "So?" I said coldly. "Let Noble fight. girl like Allyn comes into a room and The chief '11 still win. We're on the right you're nowhere. They send out a ray side." Paul shrugged, and my heart or something, and you can't see any- sank as I saw that he wasn't so sure thing but what they want you to look

about that "right side." "You know at . . . themselves. Perry won't take a client who might be As Noble's questions began to pick up guilty," I insisted. "Give him time—we speed and point, I stopped looking at haven't even started our defense yet." Allyn as a woman and started really Paul stabbed at a subhead in the listening. It became pretty evident that paper. "Get this—prosecutor hints mys- she wasn't up there just to show off her tery witness. Did the chief say any- figure. Unless Perry broke her down in thing to show he knew this was coming? cross-examination, Allyn Whitlock No. Usually he's way ahead of the charmingly anxious to cooperate with other side—calls all the turns. That's the law, carefully phrasing her words in OLD LEG TROUBLE what I mean. Something's loose with her elegant finishing-school voice—had this case. I don't like it." succeeded in putting Martha Smith into Easy to use Viscose Home Method. Heals many old leg sores caused by leg congestion, varicose veins, Well, I didn't let Paul know it, but I the electric chair. swollen legs and injuries or no cost for trial if it felt just the same way. Perry Briefly, what she to say was this: fails to show results in 10 days. Describe your What was had trouble and get a FREE BOOK. planning? What was he waiting for? On the night of the murder she had R. G. VISCOSE COMPANY 140 North Dearborn Street, Chicago 2, Illinois What was he so hopeful about? planned an early supper and bed, and Next day, I began to get a glimmer. was relaxing alone in her apartment ALLIMIN This was the day Noble's mystery wit- when a shrill scream startled her. Run- relieves distress- ness was scheduled to take the stand. ning out into the corridor, she saw a girl NERVOUS ing symptoms of "nervous stom- If the prosecution wanted a sensation, in a tan coat who stood hesitating beach" — heaviness they got one. When the witness's name fore Palmer's door. Suddenly the girl STOMACH after meals, belch- called ran the service stairs. Allyn, ing, bloating and colic due togas. ALLIMIN has been was even Judge Neumann's gavel toward scientifically tested by doctors andfound highly effec- couldn't quell the gasp that went up abruptly aware that she herself had on tive. More than a 14 billion sold. At all drug stores. from a couple of hundred throats. only a flimsy nightgown, had retired Perry jumped as if he'd been stung by into her place again. But a few moments ALLIMIN Garlic Tablets a live wire. As for me, I went limp later a seething commotion in the hall with astonishment. What was Allyn persuaded her out again. Throwing a Whitlock doing in this business? coat over her shoulders, she had fol- I guess every town has its Allyn lowed the excitement down to Palmer's Whitlocks. Long ago she had been the apartment, and offered her help to debutante flower of a family that bal- the distracted building manager. She anced its wealth with its dignity and hadn't seen the girl again, but she would had plenty on both sides. Long, long ago. know her anywhere. And in hesitant She finished her first season with a but unwavering tones, as one who must scandal so explosive that the details do her duty no matter how it hurts, she were still told in whispers, and ever identified Martha Smith as the girl. since then there had been a trail of esca- It was one right between the eyes for pades that flashed her name across us. From the look they gave each other, breakfast tables at least twice a year. I saw that Martha and Don had realized Her family kept her in money, but had the full force of the blow. Martha J/10C nothing else to do with her by mutual seemed to come really awake. She Booklet consent. swung round to Perry, her eyes enor- Under Noble's with horror. "She's lying! Mr. MARVEL CO. smooth, smug ques- mous 135 East St. New Haven. Conn. AMAZING CREAM REMOVES do you have a kindly heart? UNSIGHTLY HAIR QUICKLY, SAFELY Or, do you KNOW someone whose Acts Below "Razor Line" good works and unselfishness deserve Without Cutting or recognition? You can tell about it AND win a valuable prize Scraping Legs on The modern way to remove ugly hair from your legs is with 1 9' Neet' ' Cream Hair Remover. It "ladies be seated works deeper than a razor, below the surface of the skin. Monday—Friday ABC Stations Safer too from razor cuts and OLSEN, scratches. Neet leaves tender JOHNNY M.C. skin soft and smooth, free from razor stubble. Just apply Neet like any cream, then rinse off For details of "The Kindly Heart" contest, and hair disappears like magic. reao. TRUE ROMANCE magazine now at newsstands S " "

Mason, it isn't true—I never— "I know, I know." Perry's voice, necessarily low, was alive with excitement. "Sure she's lying. But why, why, why? Delia call Paul. Have him handy when R — S ™eD-.«-£^j Wash Hair Lighter, court adjourns. This is what I've been iaKe waiting for—it's just too good." Shinier, SAFELY with When I slipped back into my seat a few moments later Perry had begun his cross-examination. To anyone else—the NewCreamy* jury, for instance—his outward manner was as urbane and confident as always, tfomeShampoo but I sensed the wariness of his approach. He was circling around Makes rich, cleansing Allyn Whitlock like a jungle cat study- lather. Washes hair ing his prey looking for vulnerable shades lighter. Contains places. Andium — helps keep light took her through her story again. hair from darkening, He Right then I heard a subtle change brightens faded hair... N? Makes Morning Regularity So Easy! in Perry's voice. He was going some- it lustrous gives lovely, where with each question. People can hardly believe what wonder- shine. Safe for children. At I stopped breathing so I could hear ful results Nature's Remedy, N? Tablets 10c, and dept. stores. drug better. Perry said easily, "And then, bring the first time they try them. An you heard noises in the hall?" iNR at night brings morning regularity so "Yes. Excited noises—as though thoroughly, with no perturbing effects. BLONDEX Sfampoo something had happened." It leaves you feeling invigorated, alive. All-vegetable makes the difference—a big SPECIALLY FOR BLONDES "Will you tell the court once more, MADE please, just what you did then?" difference! NTs are made of 10 natural, elements, scien- "Why, I stopped to put on a coat— all-vegetable laxative Perry raised his hand. "One moment. tifically blended. You stopped to put on a coat. What Try N? at our expense. 25 tablets only kind of a coat, Miss Whitlock?" 25c. Buy a box at any drug store. Try Scratching satisfied, "The handiest—my mink." them If not completely return Relieve Itching caused by eczema, ath- box with unused tablets to and other "Indulge me, Miss Whitlock." Perry lete's foot, scabies, pimples us. We will refund your Itching conditions. Use cooling, medi- smiled. "You don't see the importance cated D. D. D. Prescription. Greaseless, money plus postage. of the coat? Well, perhaps . . . You stainless. Soothes, comlorts and checks Itching last. 35c trial bottle proves it— threw your mink coat over your night- or money back. Don't sufler. Ask your gown, then?" He went on casually, D. D. D. Prescription. druggist today lor "Tell me, Miss Whitlock, why didn't you wear your— tan coat?" PAY- EVE "Because I " she said and then ^ %*BIOw ^*"fok you with theseRV *"»DAY ^J caught her breath and seemed to CiNE COSMeT/CSsHOSlFBVc,. \ shrink against the back of the witness INGROWN NAIL Send (or FREE SAMPLES seat. MEN AMD WOMEN WORK FULL OR SPARE TIME. Hurting You? "You don't have a tan coat, Miss No experience necessary. We show how to make that is Immediate up to $75.00 per week. Cosmetics, hosiery and Whitlock? Perhaps what you household items needed in every home. were about to remark?" Relief! business — large profits and a life-time repeat "No! No, I " again Allyn stopped A few drops of OUTGEO ® bring blessed relief from of your own. Write NOW for FREE SAMPLES tormenting pain of ingrown nail. OUTGEO tough- suddenly. She took a deep breath and nail to and details. ens the skin underneath the nail, allows the some of her poise came back. "As a be cut and thus prevents further pain and discom- CORO, 17 N. Wabash Ave.. Dept 118, Chicago at all drug counters. matter of fact I do have a tan coat." fort. OUTGEO is available She even managed a laugh. "Every girl in the city has a tan coat this year, Mr. ladies Mason." EVEREST & JENNINGS Eam%*23 Perry said with hypocritical warmth, FOLDING "My congratulations, Miss Whitlock. iowu You've suddenly recalled the penalty WHEEL CHAIRS Weekly! for perjury, perhaps? Yes ... as you ." LIGHTEST and STRONGEST DRESS Gf. say . . he turned slightly toward the

jury . . . "every girl in this town has a Manufacturers Ladies, here's your chance tan coat this year. You can scarcely of the new > earn up to $23 weekly! And besides, tell one from another." Then, smoothly revolutionary ike your pick of dozens of gorgeous WING FOLDING Spring dresses without a penny of swiftly, Perry dismissed Allyn. Un- and ALUMINUM cost. That's what we offer you for rep- quiet the courtroom, resenting us in your spare time. Show able to Judge CRUTCHES our popular frocks to your friends, Neumann rapped angrily and adjourned then send us their orders. Collect handsome cash commissions in advance. No for the day. I stopped for a word with Ideal for TRAVEL, WORK, PLAY canvassing or experience necessary. Get Martha before following Perry out. She Lightweight Beautifully Designed free details of this unusual offer and Chromium Plated Portfolio of new styles. Everything fur- looked bewildered but more normal, See your nearest dealer or write 10 'nches nished FREE. Bush name, address and and I was grateful that the day's events dress size on postcard. Fashion Frocks, Dept. Inc, Desk D5053, Cincinnati 25, Ohio, had at least shaken her out of that EVEREST & JENNINGS. 2 trance-like unconcern. "What's happen- 761 North Highland Avenue, Los Angeles 38, California ing?" she whispered. "Who is this girl? su RS I never heard of her before? Oh, Miss ffif P 5 R I A 5 1 Street, she's lying!" (SCALY SKIN TR0UBJ.E) I squeezed her hand. "Perry'll figure non- MAKE THE ONE ^DCRITlOll it out. Keep hoping! I think he's got something." how longryou have suffered slib or what you have tried. Across the street in the Coffee House, SPOTt^ Beautiful book on psori- ^ n 1 asis and Dei-moil with Perry rehashed the Whitlock testimony. TEST . t amazing, true photo- graphic proof of results is it," sentFREE.Writeforit. "What I can't see why she'd do Don't mistake eczema he muttered. "You say Don and Martha for the stubborn, ugly FOR embarrassing scaly skin SEND are strangers' to her. So it's not per- disease Psoriasis. Ap- ply non-staining Der- GENEROUS sonal—not personal that way. What's moil. Thousands do for gulped a steaming cupful of scaly spots on body or \ TRIAL left." He scalp. Grateful users often then absently spooned sugar after years of suffering. ^^S^s^ "^^*.TSIZEV ^ î^Feii3JSa coffee and report the scales have -î^BâBjapB^ UA tft gone, the red patches gradually dis- T^^^^r^ into the empty cup and stirred it. appeared and they enjoyed the thrill of a clear skin is backed,, by a CATS doctors and got PAW again. Dermoll is used by many "What's left? She's more dough positive agreement to give definite benefit in 2 weeks or A money is refunded without question. Send 10c (stamps or than even I could spend, so nobody's One Spot ftu/>ber\\ &Soles coinjfor generous trial bottle to make our famous EELS Test." Test it yourself. Results may surprise you. Write to- paying her off. Not in money. Of day for your test bottle. Caution: Use only as directed. Print nameplalnly. Don't delay. Sold by Liggcttand Walgreen Drug course she's a neurotic publicity hound." Stores and other leading Druggists. LAKE LABORATORI ES, Detroit 27, Mich. narrowed thoughtfully. "She Box 3925, Strathmoor Station, Dept. 3704, His eyes 103 " " — " — —"

could be doing it for kicks. Get up there just how discouraged, how appre- "I remember," Noble said grimly. By and make a fool out of Bob Noble and hensive, I had been until now. When this time everyone in the room was the whole legal process, to say nothing Martha and Don were led in I smiled aware that something unprecedented

of me. Yes . . . she's done almost every- radiantly at them, trying to communi- had just taken place. A prosecuting at- thing else to collect thrills. Why not a cate without words—that this was the torney had halted in midstream, forced huge lie told right up there in public, day their lives might be given back to to turn against his own witness. The defying the whole world to catch her them. They smiled back—faintly at room was spellbound, waiting. in it?" first, then with slowly growing eager- Perry didn't let it go on too much I laughed incredulously. "A lie that ness. longer. He played her for a little while might cost two other people their lives?" When Perry strode in, he was carry- Allyn tried to claim she had lost the "You don't get it, Delia. I tell you ing the box with him—the department- coat in a theater. She changed that, and that girl's not normal. Even neurotic store box I had turned over to him in said her maid had stolen it. She began is too mild a term. She's a thoroughly the lobby. He put it carefully before to go to pieces right before our eyes nasty, depraved specimen. I could feel him on the table. Before I had time to and the spectacle was ghastly. it coming from her, up there on the ask any questions, Judge Neuman en- "Your maid stole the coat, Miss Whit- stand—she was hating me, loathing me tered, and court was convened. lock. What a shame! Delia—that box,

. . . and yet daring me to trap her. She Without preamble, Perry asked that please." Stiff with excitement, I handed was having the time of her life. I tell Allyn Whitlock be recalled to the stand. it to him. Very slowly he began to you, Delia, that girl would do anything There was a brief remonstrance from untie the cord. "Yes. In that case you'll

for a bigger thrill. Maybe . . . even Noble, but what could he do? Perry be thrilled when you see what I have

murder." had a job to do and he wasn't going to here, Miss Whitlock. Thrilled and . . ." I moistened my dry lips. "What be stopped. Noble gave way, and Allyn delighted . . Perry whipped aside the what about the coat, that question you Whitlock, quietly dressed in about fif- paper and drew out the tan polo coat asked her? Was that just a stunt?" teen thousand dollars' worth of plati- which, that morning on the phone, he Perry shrugged. "Random shot. But num mink, undulated to the stand, and had ordered me to buy, giving me a I got more than I bargained. I think sat down. detailed description of what he wanted. it's worth taking a risk for— Oh, Paul. The chief didn't bother playing cat Allyn stared wildly, unbelievingly, at Sit down, boy, we've got work ahead. and mouse that day. He was brisk and the coat. Her lips moved, but no sound Not you, Delia," he added, looking to the point. He began by making her came. Perry advanced, holding the coat suddenly worried. "You run along. See go back and restate her identification with the right sleeve outstretched. No you tomorrow." of Martha as the girl she had seen com- matter how she turned, she had to look With a grin at me, Paul sat down. ing out of Palmer's apartment. Look- at it ... at the brown-red splotches that I hesitated. "Chief, you're going to do ing at her steadily, Perry asked, "Now disfigured the light fabric? something you shouldn't. Please don't! you do realize the implications of that "Here it is, Miss Whitlock! Your tan At least let —me get into trouble with statement, Miss Whitlock?" coat—the coat you wore when you took you. If Paul Allvn said, "I'm afraid I do." a knife and plunged it down—down "You know I'd rather have you beside "Afraid? Why so?" into Wilfred Palmer's rotten heart!"

me, you being so much prettier than "Because I'm . . . I'm sorry I said it." Allyn Whitlock took her hands away Paul, but it can't be helped. I don't Perry leaned toward her eagerly. from her mouth. Her face was dis- want you mixed up in this. Go home," "You mean you want to withdraw that torted. "It's a lie, a lie," she screamed. he said sternly, "and don't even think statement—correct it? You mean you "That's not my coat! You'll never find about anything. Scoot!" didn't see Martha Smith at all?" my coat—it's gone, burnt. Nobody can Odd as it seems, that's about what I "Oh, no. I saw her." Allyn's hand find it! It's a trick!" did do. I just shrugged and gave up. clenched convulsively. "I saw her. I "Quite right, Miss Whitlock." Perry The next morning, at about six, my meant—I'm sorry to be the one who dropped the coat lightly into its box. telephone raised the dickens right on saw her. It's a terrible burden to bear He stepped down from the stand and ." my ear. It was Perry, with a hurried witness. . . dusted his hands together. "As you say, series of instructions. Just to be safe I "I'm sure it bothers you greatly," a trick. Unfortunately for you, it jotted down what he wanted me to do, Perry said softly. "Now, back to that worked. Mr. Noble, do you wish to take and when he rang off, with a curt warn- evening. You said, I think, that you over?" ing to me not to be late at court, I sat came home early?" He checked some Well—that was it. It was all over. staring at my pad stupidly, wondering notes in his hand. "About five?" Dazed with joy, the Smiths were ac- what on earth was going on. Allyn appeared to consider. "Around quitted. And Allyn Whitlock was held "Anyway," I mumbled aloud, "I'm five," she agreed. on suspicion of murder. glad I don't know what happened last "Do you happen to remember what And Perry explained about the coat. night. Don't think I could stand it if you did between five and eight, when He and Paul had burgled Allyn's apart- this is a sample." you heard the scream?" ment, found the coat—a hunch that At a quarter to ten, I was walking up "Not exactly. I've told all that—" paid off! —and rushed it to a laboratory the courthouse steps, still bewildered "Indulge me, Miss Whitlock. These to test the stains for blood type. Either

but puffed with pride that I'd been legal technicalities . . . Well. You don't they were seen, or in some other way successful in getting what Perry wanted. remember. Ah—do you happen to re- made themselves too obvious, for they Early as I was, he was there ahead of call what you were wearing when you discovered next morning that the coat me in the lobby, pacing impatiently. came home?" had been stolen. "It seems Allyn Whit- Paul was with him. Allyn stirred uneasily. "Well, really, lock's been keeping company no nice They bore down on me eagerly. "Got it was so long ago." girl should keep." Perry said ruefully. it?" Perry said. "Give it here, quick." Noble was on his feet, objecting. "Experienced thugs pulled that one off. I handed over the box I was carrying. "She doesn't remember, Mason. There's Her current boy friend must be some- "Just the way you described it. What's your answer. Now get on with someone pretty high up in the underworld! up?" I looked from him to Paul. "You thing pertinent to the case!" I realized the real coat was gone for- two look as if you hadn't slept." Perry bowed slightly. "I hope to ever. So, with customary brilliance— " "We haven't. Here, Paul—you know show that Miss Whitlock's attire that he grinned, —I conceived the plan of what to do. Rush, will you?" night is pertinent. Extremely so." He having you purchase a duplicate coat. "Yeah," said Paul, not wasting words. faced the stand once more, and said Paul then stained it, and it was my He grabbed the box and disappeared. with cold emphasis, "I also think I can devout hope that it would deceive the I was beginning to feel hurt. refresh her memory. I heard she was Whitlock woman long enough to shock "This is no way to treat a trusted wearing a tan coat when she came in." the truth out of her." He waved his employee," I remonstrated. "Get me Allyn said, too quickly, "No!" hand airly. "The rest you know. up at six a.m., send me— out on the Bob Noble shoved back his chair arid "Oh—just one thing, Delia," he added world's weirdest errand slowly, deliberately, stood up. "You as I started to enter Blake's, where he "Darling!" Perry said. He took my don't remember what you wore, Miss had said he'd buy me a steak dinner arm and led me to the double doors Whitlock?" he asked. to celebrate. He pulled me back. "I that opened into the large courtroom. "No—I don't remember— think I deserve a special reward for "It's just that there's no time now to "If she doesn't remember," Perry in- this case. Do you suppose it would be talk. Solace yourself with the thought terposed, "how can she be sure it was cricket if I kissed you, just once—on that you've helped to save the Smiths. not a tan coat?" the forehead, say?" He looked down at I'll tell you all about it later on." "Because I don't have a tan coat! me for a long moment. "On second "I'm not sure I want to know," I said Because I don't own—" Inarticulate thought, no," he said. "You're too resentfully. But I feel , did better. Some- with rage and confusion, Allyn stopped. pretty. You might confuse me—and in thing was certainly coming to a boil! Perry said sadly, "I'm afraid Miss my work I need a clear head at all ( Did he mean it—was there really a way Whitlock's confused. You recall, Mr. times. Shall we dine?" to save Martha and Don? The sudden Noble—her sworn testimony, yesterday, Now will somebody please tell me powerful surge of hope made me realize revealed she does have a tan coat." what you can do with a man like that? 104 — — —

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