Department of State FY 2010-2011

Discussion Points

Question 1: Please clarify which agencies are recommended for consolidation under the Office of Programs, and discuss the planned transfer of the Amistad Commission to the Department of Education. What amount of funding will be transferred to the Department of Education to support the Amistad Commission?

The Department of State has recommended that the Office of Faith Based Initiatives, the Martin Luther King. Jr. Commemorative Commission and the Amistad Commission be consolidated under the Office of Programs. Since the Amistad Commission was not recommended to receive any funding under the FY2011 budget, the Department of State does not intend to transfer funds to support this entity.

Question 2: Please describe the impact the reduction in funding will have on the ability of libraries to provide “minimum” standards. Please provide a spreadsheet summary on the per capita aid distributed to each of the public libraries in FY 2010 and the percentage of each library’s budget that this aid comprised, and an estimated distribution of aid to each library for FY 2011.

The proposed reduction in Per Capital aid should not have an impact on local libraries to meet minimum standards.

The below spreadsheet shows the Per Capita funding each library received in FY 2010 and an estimated distribution for FY 2011. Funding by county is also provided in the spreadsheet.

MUNICIPALITY/COUNTY LIBRARY FY11 AID FY10 (PROPOSED) PER 2009 2009 MUNICIPALITY OPERATING FY10 PCSA OPERATING ESTIMATED BUDGET * % 2009 BUDGET AT 51.226% (LESS JOINT OPERATING JOINT FY10 OF PRIOR LIBRARIES) BUDGET LIBRARIES 09% YEAR

ATLANTIC COUNTY ATLANTIC COUNTY LIBRARY $134,422 8,228,432 1.63% $68,859 ABSECON CITY $5,663 197,398 2.87% $2,901 ATLANTIC CITY $22,530 4,158,605 0.54% $11,541 LINWOOD CITY $6,647 378,047 1.76% $3,405 MARGATE CITY $6,074 1,263,562 0.48% $3,111 NORTHFIELD CITY $5,727 319,601 1.79% $2,934

BERGEN COUNTY ALLENDALE BORO $6,208 637,875 0.97% $3,180 ALPINE BORO $450 $231 BERGENFIELD BORO $29,189 1,581,413 1.85% $14,952 BOGOTA BORO $6,116 320,974 1.91% $3,133 CARLSTADT BORO $5,484 823,332 0.67% $2,809 CLIFFSIDE PARK BORO $21,322 1,068,938 1.99% $10,922 CLOSTER BORO $7,769 772,881 1.01% $3,980 CRESSKILL BORO $7,179 782,950 0.92% $3,678

1 Department of State FY 2010-2011

Discussion Points (Cont’d)

DEMAREST BORO $2,694 274,620 0.98% $1,380 DUMONT BORO $16,221 802,251 2.02% $8,309 EAST RUTHERFORD BORO $8,078 527,981 1.53% $4,138 EDGEWATER BORO $7,115 772,279 0.92% $3,645 ELMWOOD PARK BORO $17,539 588,451 2.98% $8,985 EMERSON BORO $6,670 364,438 1.83% $3,417 ENGLEWOOD CITY $24,284 $12,440 ENGLEWOOD CLIFFS BORO $1,973 2,576,581 0.08% $1,011 FAIR LAWN BORO $29,320 2,531,599 1.16% $15,019 FAIRVIEW BORO $12,284 478,323 2.57% $6,293 FORT LEE BORO $32,864 2,372,775 1.39% $16,835 FRANKLIN LAKES BORO $9,659 1,602,970 0.60% $4,948 GARFIELD CITY $27,604 960,032 2.88% $14,140 GLEN ROCK BORO $10,700 1,040,821 1.03% $5,481 HACKENSACK CITY $39,551 2,703,670 1.46% $20,260 HARRINGTON PARK BORO $4,393 378,628 1.16% $2,250 HASBROUCK HEIGHTS BORO $10,808 850,753 1.27% $5,537 HAWORTH BORO $2,513 317,178 0.79% $1,287 HILLSDALE BORO $9,348 733,476 1.27% $4,789 HO‐HO‐KUS BORO $3,763 318,516 1.18% $1,928 LEONIA BORO $9,913 915,069 1.08% $5,078 LITTLE FERRY BORO $10,009 452,009 2.21% $5,127 LODI BOROUGH $22,215 1,090,918 2.04% $11,380 LYNDHURST TWP $14,371 1,028,677 1.40% $7,362 MAHWAH TWP $22,300 1,931,521 1.15% $11,423 MAYWOOD BORO $8,825 527,590 1.67% $4,521 MIDLAND PARK BORO $6,438 470,144 1.37% $3,298 MONTVALE BORO $6,519 758,432 0.86% $3,339 MOONACHIE BORO $1,021 $523 NEW MILFORD BORO $15,199 963,440 1.58% $7,786 NORTH ARLINGTON BORO $14,069 508,760 2.77% $7,207 NORTHVALE BORO $4,133 356,375 1.16% $2,117 NORWOOD BORO $5,330 512,611 1.04% $2,730 OAKLAND BORO $9,242 107,556 8.59% $4,734 OLD TAPPAN BORO $4,064 477,515 0.85% $2,082 ORADELL BORO $7,458 648,071 1.15% $3,820 PALISADES PARK BORO $12,658 945,732 1.34% $6,484 PARAMUS BORO $23,852 3,350,038 0.71% $12,218 PARK RIDGE BORO $8,070 657,392 1.23% $4,134 RAMSEY BORO $13,300 1,192,536 1.12% $6,813 RIDGEFIELD BORO $10,037 714,786 1.40% $5,142 RIDGEFIELD PARK VILLAGE $11,930 719,885 1.66% $6,111 RIDGEWOOD VILLAGE $23,110 2,701,390 0.86% $11,838 RIVER EDGE BORO $10,144 768,859 1.32% $5,196 RIVER VALE TWP $8,757 812,741 1.08% $4,486

2 Department of State FY 2010-2011

Discussion Points (Cont’d)

ROCHELLE PARK TWP $2,049 $1,050 RUTHERFORD BORO $16,784 1,535,360 1.09% $8,598 SADDLE BROOK TWP $12,191 757,671 1.61% $6,245 SOUTH HACKENSACK TWP $834 $427 TEANECK TWP $36,384 2,723,068 1.34% $18,638 TENAFLY BORO $10,236 1,410,235 0.73% $5,243 UPPER SADDLE RIVER BORO $7,174 1,092,223 0.66% $3,675 WALDWICK BORO $8,917 683,365 1.30% $4,568 WALLINGTON BORO $10,735 412,897 2.60% $5,499 WASHINGTON TWP $8,283 698,807 1.19% $4,243 WESTWOOD BORO $10,193 795,474 1.28% $5,221 WOOD‐RIDGE BORO $7,084 450,482 1.57% $3,629 WYCKOFF TWP $15,299 1,035,063 1.48% $7,837

BURLINGTON COUNTY BURLINGTON COUNTY LIBRARY $251,604 11,081,076 2.27% $128,887 BORDENTOWN CITY $216 $111 BURLINGTON CITY $1,763 155,660 1.13% $903 DELANCO TWP $595 62,917 0.95% $305 FLORENCE TWP $2,151 121,145 1.78% $1,102 MOORESTOWN TWP $17,624 1,761,303 1.00% $9,028 MOUNT LAUREL TWP $37,275 2,332,610 1.60% $19,094 PALMYRA BORO $104 $53 PEMBERTON TWP $4,738 $2,427 RIVERTON BORO $63 $32 WILLINGBORO TWP $36,708 1,459,857 2.51% $18,804

CAMDEN COUNTY CAMDEN COUNTY LIBRARY $221,921 8,582,028 2.59% $113,681 AUDUBON PARK BORO $983 $504 BERLIN BORO $556 81,447 0.68% $285 BERLIN TWP $764 $391 CAMDEN CITY $88,862 1,444,090 6.15% $45,520 CHERRY HILL TWP $64,840 3,460,169 1.87% $33,215 COLLINGSWOOD BORO $13,277 530,621 2.50% $6,801 GIBBSBORO BORO $357 26,277 1.36% $183 GLOUCESTER CITY $12,771 664,227 1.92% $6,542 GLOUCESTER TWP $1,863 $954 HADDONFIELD BORO $10,805 1,094,656 0.99% $5,535 HADDON HEIGHTS BORO $6,994 327,493 2.14% $3,583 LINDENWOLD BORO $3,406 $1,745 MOUNT EPHRAIM BORO $575 $295 PENNSAUKEN TWP $33,119 1,104,520 3.00% $16,966 WATERFORD TWP $9,725 357,459 2.72% $4,982

3 Department of State FY 2010-2011

Discussion Points (Cont’d)

CAPE MAY COUNTY COUNTY LIBRARY $62,875 6,647,106 0.95% $32,208 AVALON BORO $1,589 2,467,714 0.06% $814 OCEAN CITY $11,401 2,699,248 0.42% $5,840

CUMBERLAND COUNTY $0 CUMBERLAND COUNTY $37,476 LIBRARY 1,499,245 2.50% $19,197 BRIDGETON CITY $21,301 300,958 7.08% $10,912 MILLVILLE CITY $24,881 728,826 3.41% $12,746 VINELAND CITY $52,150 1,887,473 2.76% $26,714 $0 ESSEX COUNTY BELLEVILLE TOWN $26,637 1,299,663 2.05% $13,645 BLOOMFIELD TOWN $44,191 1,714,967 2.58% $22,637 CALDWELL BORO $7,029 498,253 1.41% $3,601 CEDAR GROVE TWP $11,399 778,779 1.46% $5,839 EAST ORANGE CITY $77,652 4,255,623 1.82% $39,778 FAIRFIELD TWP $6,546 624,216 1.05% $3,353 GLEN RIDGE BORO $6,738 705,136 0.96% $3,452 IRVINGTON TOWN $67,499 1,678,099 4.02% $34,577 LIVINGSTON TWP $25,385 3,081,742 0.82% $13,004 MAPLEWOOD TWP $22,120 1,816,117 1.22% $11,331 MILLBURN TWP $18,317 3,086,670 0.59% $9,383 MONTCLAIR TOWN $43,347 3,907,973 1.11% $22,205 NEWARK CITY $304,213 15,190,275 2.00% $155,836 NUTLEY TOWN $25,358 1,407,385 1.80% $12,990 ORANGE CITY $30,461 894,128 3.41% $15,604 ROSELAND BORO $4,910 684,063 0.72% $2,515 SOUTH ORANGE VILLAGE TWP $15,721 1,104,468 1.42% $8,053 VERONA BORO $12,542 971,867 1.29% $6,425 WEST CALDWELL BORO $10,410 1,255,518 0.83% $5,333 WEST ORANGE TOWN $41,651 3,051,021 1.37% $21,336

GLOUCESTER COUNTY GLOUCESTER COUNTY LIBRARY $76,350 5,108,124 1.49% $39,111 DEPTFORD TWP $24,803 794,151 3.12% $12,706 EAST GREENWICH TWP $425 $218 FRANKLIN TWP $11,467 460,371 2.49% $5,874 GLASSBORO BORO $1,177 $603 MONROE TWP $26,845 614,866 4.37% $13,752 NEWFIELD BORO $274 32,318 0.85% $140 PAULSBORO BORO $4,567 144,885 3.15% $2,339 PITMAN BORO $8,648 348,919 2.48% $4,430

4 Department of State FY 2010-2011

Discussion Points (Cont’d)

WASHINGTON TWP $43,663 1,375,079 3.18% $22,367 WEST DEPTFORD TWP $17,949 1,047,397 1.71% $9,195 WESTVILLE BORO $4,170 118,706 3.51% $2,136 WOODBURY CITY $9,552 287,643 3.32% $4,893

HUDSON COUNTY BAYONNE CITY $57,312 1,954,450 2.93% $29,359 GUTTENBERG TOWN $4,006 $2,052 HOBOKEN CITY $28,601 2,310,450 1.24% $14,651 JERSEY CITY $222,472 8,992,814 2.47% $113,964 KEARNY TOWN $37,546 1,322,667 2.84% $19,233 NORTH BERGEN TWP $32,302 1,320,841 2.45% $16,547 SECAUCUS TOWN $11,811 1,861,267 0.63% $6,050 WEST NEW YORK TOWN $16,966 944,697 1.80% $8,691

HUNTERDON COUNTY HUNTERDON COUNTY LIBRARY $82,881 6,729,769 1.23% $42,457 ALEXANDRIA TWP $152 $78 FLEMINGTON BORO $4,671 286,455 1.63% $2,393 HOLLAND TWP $579 68,742 0.84% $297 LAMBERTVILLE CITY $3,585 274,843 1.30% $1,836 LEBANON TWP $965 $494 MILFORD BORO $1,107 52,077 2.13% $567 READINGTON TWP $1,190 $610

MERCER COUNTY MERCER COUNTY LIBRARY $132,793 13,007,754 1.02% $68,025 HAMILTON TWP $80,729 2,914,103 2.77% $41,354 HOPEWELL BORO $1,886 125,203 1.51% $966 PENNINGTON BORO $1,999 188,875 1.06% $1,024 PRINCETON BORO $13,163 4,633,526 0.60% $6,743 PRINCETON TWP $14,853 $7,609 TRENTON CITY $94,977 3,139,149 3.03% $48,653

MIDDLESEX COUNTY CARTERET BORO $7,677 874,560 0.88% $3,933 CRANBURY TWP $2,991 572,878 0.52% $1,532 DUNELLEN BORO $6,323 321,336 1.97% $3,239 EAST BRUNSWICK TWP $43,331 4,255,102 1.02% $22,197 EDISON TWP $90,532 5,878,632 1.54% $46,376 HIGHLAND PARK BORO $15,568 879,916 1.77% $7,975 JAMESBURG BORO $5,584 185,924 3.00% $2,860 METUCHEN BORO $11,900 784,504 1.52% $6,096 MIDDLESEX BORO $12,712 596,949 2.13% $6,512

5 Department of State FY 2010-2011

Discussion Points (Cont’d)

MILLTOWN BORO $6,487 336,508 1.93% $3,323 MONROE TWP $25,948 3,212,349 0.81% $13,292 NEW BRUNSWICK CITY $45,015 1,814,741 2.48% $23,059 NORTH BRUNSWICK TWP $33,629 1,729,260 1.94% $17,227 OLD BRIDGE TWP $56,028 2,712,590 2.07% $28,701 PERTH AMBOY CITY $21,919 1,073,257 2.04% $11,228 PISCATAWAY TWP $46,785 2,801,799 1.67% $23,966 PLAINSBORO TWP $18,734 1,484,905 1.26% $9,597 SAYREVILLE BORO $37,420 1,570,764 2.38% $19,169 SOUTH AMBOY CITY $7,333 369,604 1.98% $3,756 SOUTH BRUNSWICK TWP $34,970 2,857,966 1.22% $17,914 SOUTH PLAINFIELD BORO $20,213 1,025,852 1.97% $10,354 SOUTH RIVER BORO $14,200 696,617 2.04% $7,274 SPOTSWOOD BORO $7,303 293,014 2.49% $3,741 WOODBRIDGE TWP $108,100 7,028,255 1.54% $55,375

MONMOUTH COUNTY MONMOUTH COUNTY LIBRARY $145,356 13,044,205 1.11% $74,460 ABERDEEN TWP $16,176 1,102,413 2.22% $8,286 ALLENTOWN BORO $85 $44 ASBURY PARK CITY $15,690 600,279 2.61% $8,037 ATLANTIC HIGHLANDS BORO $1,005 108,800 0.92% $515 AVON‐BY‐THE‐SEA BORO $1,248 309,335 0.40% $639 BRADLEY BEACH BORO $4,442 233,460 1.90% $2,275 BRIELLE BORO $1,588 187,312 0.85% $813 COLTS NECK TWP $287 $147 FREEHOLD BORO $8,138 388,710 2.09% $4,169 HOLMDEL TWP $708 $363 HOWELL TWP $87 $45 INTERLAKEN BORO $30 $15 KEYPORT BORO $7,014 203,165 3.45% $3,593 LITTLE SILVER BORO $2,220 273,269 0.81% $1,137 LONG BRANCH CITY $23,236 1,560,502 1.49% $11,903 MANASQUAN BORO $1,022 149,105 0.69% $524 MATAWAN BORO $8,257 $4,230 MIDDLETOWN TWP $61,469 4,159,845 1.48% $31,488 MONMOUTH BEACH BORO $537 84,445 0.64% $275 NEPTUNE TWP $25,662 1,686,698 1.52% $13,146 RED BANK BORO $8,781 768,477 1.14% $4,498 RUMSON BORO $157 120,407 0.13% $80 TINTON FALLS BORO $1,153 169,595 0.68% $591 UPPER FREEHOLD TWP $38 $19

MORRIS COUNTY BOONTON TOWN $7,874 377,397 2.09% $4,034

6 Department of State FY 2010-2011

Discussion Points (Cont’d)

BOONTON TWP $1,589 $814 BUTLER BORO $6,877 415,009 1.66% $3,523 CHATHAM BORO $7,840 1,615,567 0.95% $4,016 CHATHAM TWP $7,478 $3,831 CHESTER BORO $1,515 692,870 1.19% $776 CHESTER TWP $6,749 $3,457 DENVILLE TWP $14,665 863,319 1.70% $7,512 DOVER TOWN $16,856 574,043 2.94% $8,635 EAST HANOVER TWP $10,559 942,257 1.12% $5,409 FLORHAM PARK BORO $6,567 770,453 0.85% $3,364 HANOVER TWP $7,172 475,570 1.51% $3,674 HARDING TOWNSHIP $1,179 88,201 1.34% $604 JEFFERSON TWP $18,273 895,191 2.04% $9,361 KINNELON BORO $8,679 861,137 1.01% $4,446 LINCOLN PARK BORO $10,129 519,296 1.95% $5,189 MADISON BORO $15,319 1,518,923 1.01% $7,847 MENDHAM BORO $2,834 266,067 1.07% $1,452 MENDHAM TWP $1,001 253,064 0.40% $513 MINE HILL TWP $1,364 $699 MONTVILLE TWP $19,313 1,564,024 1.23% $9,893 MORRIS TWP $20,200 3,215,139 1.16% $10,348 MORRIS PLAINS BORO $1,941 134,786 1.44% $994 MORRISTOWN TOWN $17,186 $8,804 MOUNTAIN LAKES BORO $2,367 242,465 0.98% $1,213 MOUNT ARLINGTON BORO $4,321 295,353 1.46% $2,213 MOUNT OLIVE TWP $22,421 1,426,616 1.57% $11,485 NETCONG BORO $956 $490 PARSIPPANY‐TROY HILLS TWP $46,939 3,499,004 1.34% $24,045 LONG HILL TWP $8,134 644,438 1.26% $4,167 PEQUANNOCK TWP $12,871 979,696 1.31% $6,593 RANDOLPH TWP $23,027 1,366,750 1.68% $11,796 RIVERDALE BORO $2,315 294,899 0.79% $1,186 ROCKAWAY BORO $5,999 313,781 1.91% $3,073 ROCKAWAY TWP $21,251 1,380,891 1.54% $10,886 ROXBURY TWP $22,134 1,288,113 1.72% $11,338 VICTORY GARDENS BORO $573 $294 WASHINGTON TWP $16,303 1,082,918 1.51% $8,351 WHARTON BORO $5,837 261,539 2.23% $2,990

OCEAN COUNTY OCEAN COUNTY LIBRARY $377,848 37,385,942 1.01% $193,556 BEACH HAVEN BORO $474 162,103 0.29% $243 PASSAIC COUNTY BLOOMINGDALE BORO $7,053 313,857 2.25% $3,613 CLIFTON CITY $72,910 3,925,974 1.86% $37,349 7 Department of State FY 2010-2011

Discussion Points (Cont’d)

HAWTHORNE BORO $16,884 1,133,474 1.49% $8,649 LITTLE FALLS TWP $10,060 574,258 1.75% $5,153 NORTH HALEDON BORO $7,340 454,594 1.61% $3,760 PASSAIC CITY $62,891 1,559,307 4.03% $32,217 PATERSON CITY $110,634 3,310,691 3.34% $56,673 POMPTON LAKES BORO $9,861 473,831 2.08% $5,051 RINGWOOD BORO $11,488 714,794 1.61% $5,885 TOTOWA BORO $9,167 646,266 1.42% $4,696 WANAQUE BORO $9,514 425,496 2.24% $4,874 WAYNE TWP $50,109 4,008,766 1.25% $25,669 WEST MILFORD TWP $24,476 979,056 2.50% $12,538 WEST PATERSON BORO $10,182 524,619 1.94% $5,216 $0 SALEM COUNTY $0 PENNSVILLE TWP $4,891 256,919 1.90% $2,505 PITTSGROVE TWP $750 $384 SALEM CITY $11,367 151,917 7.48% $5,823 UPPER PITTSGROVE TWP $1,000 $512

SOMERSET COUNTY SOMERSET COUNTY LIBRARY $148,166 14,946,112 0.99% $75,900 BEDMINSTER TWP $7,694 1,090,609 0.78% $3,941 BERNARDS TWP $22,775 2,160,702 1.05% $11,667 BERNARDSVILLE BORO $6,807 983,988 0.69% $3,487 BOUND BROOK BORO $3,043 $1,559 BRIDGEWATER TWP $3,949 $2,023 FAR HILLS BORO $796 $408 FRANKLIN TWP $37,740 2,644,536 1.43% $19,333 HILLSBOROUGH TWP $7,924 $4,059 MANVILLE BORO $9,585 462,352 2.07% $4,910 NORTH PLAINFIELD BORO $639 $327 PEAPACK‐GLADSTONE BORO $204 $105 RARITAN BORO $5,874 256,241 2.29% $3,009 SOMERVILLE BORO $13,816 704,628 1.96% $7,077 WARREN TWP $1,092 $559 WATCHUNG BORO $233 $119

SUSSEX COUNTY SUSSEX COUNTY LIBRARY $93,450 5,088,320 1.84% $47,871 SPARTA TWP $16,756 1,220,655 1.37% $8,583

UNION COUNTY BERKELEY HEIGHTS TWP $12,425 1,168,140 1.06% $6,365 CLARK TWP $13,528 957,363 1.41% $6,930 CRANFORD TWP $20,924 1,491,088 1.40% $10,719

8 Department of State FY 2010-2011

Discussion Points (Cont’d)

ELIZABETH CITY $111,737 3,769,936 2.96% $57,238 FANWOOD BORO $6,649 496,631 1.34% $3,406 GARWOOD BORO $3,849 158,675 2.43% $1,972 HILLSIDE TWP $20,154 870,228 2.32% $10,324 KENILWORTH BORO $7,113 589,042 1.21% $3,644 LINDEN CITY $36,509 1,934,221 1.89% $18,702 MOUNTAINSIDE BORO $6,118 692,775 0.88% $3,134 NEW PROVIDENCE BORO $11,035 872,859 1.26% $5,653 PLAINFIELD CITY $53,191 2,228,787 2.39% $27,248 RAHWAY CITY $29,471 1,613,059 1.83% $15,097 ROSELLE BORO $19,716 866,199 2.28% $10,100 ROSELLE PARK BORO $12,308 611,114 2.01% $6,305 SCOTCH PLAINS TWP $21,067 1,437,650 1.47% $10,792 SPRINGFIELD TWP $13,372 1,043,874 1.28% $6,850 SUMMIT CITY $19,583 2,558,019 0.77% $10,032 UNION TWP $50,420 2,695,963 1.87% $25,828 WESTFIELD TOWN $27,473 2,587,521 1.06% $14,073 WINFIELD TWP $561 $287

WARREN COUNTY WARREN COUNTY LIBRARY $72,179 4,137,066 1.74% $36,974 BELVIDERE TOWN $2,568 120,761 2.13% $1,315 HACKETTSTOWN TOWN $9,641 395,296 2.44% $4,939 PHILLIPSBURG TOWN $16,866 1,165,202 1.45% $8,640 WASHINGTON BORO $7,464 270,292 2.76% $3,824 TOTAL/AVERAGE % BUDGET $7,104,240 440,847,995 1.61% $3,639,218

* Amount represents total operating budget of library and not just total received from the municipality. Some towns pay a neighboring library for services and do not have an operating budget; some libraries do not report/meet PCSA requirements either in full or in part; some towns/libraries had adjustments for PCSA for FY09; some towns support the county library in excess of the dedicated tax and receive PCSA which in turn is given to the county library.

Question 3: Is Rutgers University expected to assure that the State Library continues these services, and has it committed to doing so? If not, is it expected that local libraries will be able to absorb these reductions and continue these services? Will connectivity to the local libraries be affected? Was the State Librarian or any other official or agency asked to conduct an analysis of the potential impact of these reductions on municipal and county library services and property taxes prior to the Governor’s determination to recommend them? If so, please summarize the findings and conclusions and provide a copy of that analysis.

9 Department of State FY 2010-2011

Discussion Points (Cont’d)

The State Library along with Rutgers University will be working to assure that the services currently provided to public libraries through the New Jersey Library Network and Virtual Library Aid will continue going forward. Services such as interlibrary loan and delivery of materials, internet access, and database purchases will need to be developed at the local level.

It is anticipated that Rutgers University and the State Library will preserve the $4.5 million in Federal aid which is used to support the Federally‐mandated Library for the Blind and Handicapped.

The State Library was not asked to conduct any analyses.

Question 4: Please provide information on how the FY 2010 appropriations have or will be expended under the Advertising and Promotion program and the Cooperative Marketing program. Please describe the division’s current year advertising, promotion, and cooperative marketing campaigns, and indicate how the funds are allocated either by county or by tourism region of the State (i.e. – region, , etc.). How much will be appropriated to Cooperative Marketing in FY 2011? If the Division of Travel and Tourism intends to fund the Cooperative Marketing Program, what is the rationale for deleting budget language requiring a 25 percent funding match by participating organizations? What is the rationale for deleting budget language requiring periodic reporting to the Legislature on the Cooperative Marketing Program?

Please describe the division’s current year advertising, promotion, and cooperative marketing campaigns

During FY2010, our marketing plan included a great variety of core media elements and new promotional programs designed to reinforce New Jersey as an ideal vacation destination to a regional audience looking for quality destination options close to home.

“” and “Fall for New Jersey” Stores During the summer and fall of 2009, the Division of Travel & Tourism collaborated with various New Jersey’s Tourism industry entities to promote New Jersey’s fabulous shore and fall destinations across the state by opening a “Jersey Shore” and “Fall for New Jersey” store in . The Jersey Shore Store exceeded all expectation in terms of generating media and consumer excitement for the state as a vacation destination. The store generated 46 broadcast segments and 21 print and online placements with a total audience of more than 14,440, 000 consumers. The media attention the store garnered represents an advertising value of nearly $1 million in earned media. The “Fall for New Jersey Store” was an equal success, generating a feature story in the NY Times and over 2000 visitors to the store per week.

Mall Kiosks

New Jersey Travel & Tourism staffed kiosks in three malls in the Philadelphia area and one New Jersey location outside of Trenton. These malls included: King of Prussia Mall, Oxford , Mall and .

The kiosks were located in high profile areas within the mall; either by a food court or near major shopping stores like Lord & Taylor or Macy’s and feature visually engaging imagery of New Jersey destinations and activities.

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Discussion Points (Cont’d)

Additionally, each mall had a large 8’ x 14’ banner promoting New Jersey, hanging from the rafters in high traffic locations.

Spot Radio  Utilized a series of 15 second traffic and weather triggered spots customized by market and updated weekly to promote New Jersey events. The spots ran for eight weeks in New York, Philadelphia, and Washington, DC markets. The spots showcased our state’s variety of activities despite the weather. Events and activities were promoted throughout the state such as the 21st Annual Chowder Fest in Beach Haven and Chester’s Annual Fall Harvest Festival.

Internet  The web components for the FY 10 marketing plan featured SEO/Search and strategic partnerships with high profile partners. A Keyword program has run on Google and Yahoo throughout the FY 09 year. The program features various campaigns with specific keywords segmented by category; for example, “accommodations”, “shore” or “destinations”. Each keyword has its own ad copy, to give users a brief description, and is link directed to the appropriate page at the visitnj.org web site. In addition, the Division utilized New York Times.com and Univision to reach targeted audiences with a variety of messages for consumers looking for travel deals.

Print Advertising ● The print component of our marketing campaign included both consumer and trade publications. A sampling of some of the placements include: Arrive Magazine, amNY, Philadelphia Visitors Guide, NJ Meeting and Planning Guide, National Tour Operators Guide, and Talk Travel.

How the funds are allocated either by county or by tourism region of the State (i.e. – , Shore region, etc.).

The Destination Marketing Organization Grant Program and the Cooperative Marketing Grant Program continues to be major drivers of tourism promotion‐ the Division funded 15 Destination Marketing Organizations (DMO’S) strategically located throughout the state. These DMO’S and Cooperative Marketing Grant recipients use the grant dollars for marketing activities aimed at attracting visitors to New Jersey and its attractions.

Destination Marketing Organization Grant Program: DMO

Jersey City Economic Development Corporation‐ Hudson County 25,000 Newark Convention & Visitors Bureau (Newark and surrounding area) 150,000 Tourism Council (Cape May & Cumberland Counties) 200,000 Meadowlands Liberty Convention & Visitors Bureau (Bergen & Hudson Counties) 105,000 Princeton Regional Convention & Visitors Authority (Princeton & area) 105,000 Hunterdon County Chamber of Commerce (Hunterdon County) 30,000 Shore Region Tourism Council (Monmouth & Ocean Counties) 132,000

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Discussion Points (Cont’d)

South Jersey Tourism Corporation (Mercer, Burlington, Camden, Gloucester, and Salem Counties) 126,000 Morris County Visitors Center (Morris County) 105,000 Southern Ocean County Chamber of Commerce (Long Beach Island & Mainland) 150,000 Atlantic City Convention & Visitors Authority (Atlantic City & Area) 126,000 Warren County Convention and Visitors Bureau (Warren County) 12,000 Central New Jersey Regional Convention & Visitors Authority (Middlesex County) 37,200 Somerset County Business Partnership ( Somerset County) 53,200 Sussex County Chamber of Commerce ( Sussex County) 126,000 Total: 1,482,400

In addition, $394,184 in Cooperative Marketing grants were awarded to 45 tourism organizations across the state. (See below).

Cooperative Marketing Grants County Grant Award ReClam the Bay, Inc. Surf City, NJ Ocean 15,000 Surflight Theatre, Beach Haven, NJ Ocean 15,000 Appel Farm Arts & Music Center, Elmer, NJ Salem 15,000 Wheaton Arts & Cultural Center, Millville, NJ Cumberland 15,000 Springfest Flower Show/NJ State Fair, Branchville, NJ Sussex 3,600 Warren County Farmers Fair Assoc., Phillipsburg, NJ Warren 4,800 Seaside Heights Business Improvement, Seaside Heights NJ Ocean 13,750 NJ Audubon Society, Cape May Court House, NJ Cape May 6,820 Mid‐ Atlantic Center for the Arts, Cape May, NJ Cape May 2,970 Atlantic Pier Amusements t/a Steel Pier, Atlantic City, NJ Atlantic 5,500 Greater Hammonton Chamber, Michele Saminic, Hammonton, NJ Atlantic 4,400 Atlantic City Aquarium/Historic Gardner's Basin, Atlantic City, NJ Atlantic 13,750 Somers Point Jazz Society, Somers Point, NJ Atlantic 1,100 Victorian Belvidere, Victorian Days Committee, Belvidere, NJ Warren 4,400 City of Ocean, NJ, Ocean City, NJ Cape May 8,250 Northern Consulting, Sussex County Arts, Sussex, NJ Sussex 12,500 Cape May Bird Observatory, Cape May Point, NJ Cape May 7,500 Monmouth Park Racetrack, Bill Knauf, Oceanport, NJ Monmouth 7,500 East Lynne Theater Co. West Cape May, NJ Cape May 7,500 Absecon Lighthouse, Atlantic City, NJ Atlantic 4,569 Cape May Tourism Commission, Cape May, NJ Cape May 12,500 Historic cold Spring Village, Cape May, NJ Cape May 8,000 Northern Consulting, Sussex, NJ Sussex 12,500 Cooper's Ferry Development Assoc., Inc, Camden NJ Camden 12,500 Highlands Tourism Partnership, Phillipsburg, NJ Warren 5,000 Barnegat Bay Decoy & Baymen's Museum, Inc./Tuckerton Seaport Ocean 12,500 River Road Business Alliance, NJ Chapter, Frenchtown, NJ Hunterdon 12,500 Cultural Alliance, Pleasantville, NJ Atlantic 7,000

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Discussion Points (Cont’d)

Naval Air Station WW, Cape May Airport, NJ Cape May 7,500 Borough of Stone Harbor, Stone Harbor, NJ Cape May 12,500 Gables of Cape May, Cape May Court House, NJ Cape May 2,500 City of Rahway, Rahway, NJ Union 2,500 Star Ledger, Pittstown, NJ Monmouth 7,500 Cape May NJ State Film Festival, Cape May, NJ Cape May 2,000 Museum of NJ Maritime History, Beach Haven, NJ Ocean 12,500 AC Trolley Tours, Cape May, NJ Atlantic, Cape May 4,625 7MBCA, Avalon, NJ Cape May 8,400 TOTAL 394,184

How much will be appropriated to Cooperative Marketing in FY 2011?

The Division is projected to appropriate approximately $1,400,000 to fund the Destination Marketing Organization Grants Program and $400,000 for the Cooperative Marketing Grants Program in FY2011.

What is the rationale for deleting budget language requiring a 25 percent funding match by participating organizations? What is the rationale for deleting budget language requiring periodic reporting to the Legislature on the Cooperative Marketing Program?

In order to remain consistent throughout the budgetary processes, budget language requiring periodic reporting to the Legislature on the Cooperative Marketing Program has been removed because that item does not have an appropriation, either by line item funding or by budgetary language. Typically, items that do not receive an appropriation for funding do not have imposed reporting requirements. Even though the budget language has been removed requiring a 25 percent funding match by participating organizations, the Division of Travel and Tourism will be including this condition as a required part of the application process.

Question 5: How will the $8.8 million in FY 2011 State funding for Rutgers University’s “Capital Campus” support Thomas Edison State College, the New Jersey State Library, and the New Jersey State Museum’s operating costs? Are there additional costs associated with this transfer? How will the transfer impact the short and long‐term fundraising efforts and philanthropic support for the State Museum? Have any other states transferred the operations of either a state library or state museum to an institution of higher education? If so, what has been the impact of the transfer? Was Rutgers University consulted regarding the transfer prior to the publication of the Governor’s Budget Recommendation? Please indicate whether the positions currently associated with the State Library, State Museum, and Thomas Edison State College are expected to be transferred to Rutgers University or whether these positions will be eliminated. How many layoffs, by organization, are anticipated? The presence of Rutgers University in the Capital City will breathe new life into the downtown area, one where students not only receive the highest quality education, but also have access to some of the premier educational and entertainment venues anywhere in New Jersey. The State Museum is certainly at the top of that list, and would be the cornerstone of Trenton’s Cultural Center. Without compromising its essential mission, this proposal will maximize the Museum’s potential for growth and better utilize its upgraded exhibition space and technological capabilities. We have no doubt it will be a win‐win for all involved.

Rutgers currently operates several museums and galleries, the most prominent of which is the Jane Voorhees Zimmerli Art Museum in New Brunswick. The Zimmerli Museum’s collection consists of some 60,000 works of art;

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Discussion Points (Cont’d)

the Zimmerli also has a research library of rare books, journals and other documents related to the art collection. The Zimmerli staff are well‐qualified to join with the State Museum’s fine arts staff to manage the State Museum’s fine arts collection. Rutgers also houses a Geology Museum, with collections of minerals, fossils and geologic specimens. This unit should be able to combine with the State Museum’s natural history (fossil, mineral) staff and collections.

Operation of the State Library was assigned to a higher education institution – Thomas Edison State College – by the Legislature, in 2001. Shifting this affiliation from Edison to Rutgers, as part of the development of a Trenton Campus of Rutgers, will not change the Library’s relationship with the State, but will enhance the quality of the Library. The State Library currently does not meet the requirements of a true academic facility; however, as part of the Rutgers library system, this would no longer be the case. Rutgers University maintains 26 libraries, centers, and reading rooms on campuses in New Brunswick, Newark, and Camden, which ranks among the nation’s top research library systems. Rutgers also has strong academic programs in Library Science (Rutgers’ Masters program in Library and Information Science has been ranked in the top 10 nationally by U.S. News and World Report). With the proposed merger, all these resources would be available to the research librarians of the State Library, and to the patrons they serve.

Question 6: Please describe how the process used by the Council on the Arts Cultural Grants program and the Historical Agency Grants program will ensure fair competition among the grant applicants. What independent third party has been or will be engaged, and by what process, to conduct the referenced analysis? Will the conclusions of this third party be binding upon the Department? Will there be a formula to determine the amount of grants awarded to recipients? If so, will the applications of entities which previously received funding appropriated explicitly to them, such as the Battleship New Jersey Museum, be given greater weight than those of the other applicants? Why is the Veterans Memorial Arts Center (formerly the War Memorial) recommended to receive $750,000 in Direct State Services in FY 2011 instead of participating in the competition process?

The New Jersey Historical Commission and New Jersey State Council on the Arts both employ a rigorous, transparent process to review grant applications and award funding. Application guidelines outline all requirements and the criteria by which applications will be evaluated. Grant opportunities are promoted through direct mail and email, press releases, posting on agency websites, forwarding information to legislators’ offices and publication in the New Jersey Register. In addition, workshops are held at locations around the state to provide assistance to potential applicants.

Independent peer panels of experts in history or specific artistic disciplines (third party) are convened to evaluate the applications based on the published criteria; they are not vested with the responsibility of making funding recommendations. The evaluations of the peer panels are provided to committees of the respective agency boards who are vested with making funding recommendations based on the expert peer panel review. The boards’ public members, who represent the citizens of the state, are appointed by the Governor and approved by the Senate. The committees form funding recommendations which are then presented to the full boards for consideration. The full boards vote in public session on the recommendations of the committees. Peer panelists and agency board members sign and follow the State’s Code of Ethics, keeping the grants process free of conflict of interest and political influence. The decision represented by the full board vote is binding. An appeals process is available to applicants if they believe the peer panel did not accurately read their originally submitted application. While there is not a strict formula for funding, both agencies directly base funding decisions on the peer panel evaluations,

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Discussion Points (Cont’d)

establishing a cutoff ranking below which funding is not provided (weak applications) and indexing funding to ranking (the stronger the evaluation the larger the percentage of request awarded).

Organizations that received State funding through a line item in the budget in FY2010 are directed through the FY2011 proposed State budget to seek support through the appropriate funding agency’s competitive grants process. These are: Newark Museum for the Council on the Arts and, for the Historical Commission, the Battleship New Jersey, Morven, NJ Council for the Humanities, the Old Barracks, and Save Ellis Island. All applications will be treated equally with no special weight given.

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