BIBLE POP MAGAZINE POP MAGAZINE Issue 34 POSITIVITY Issue 37 Spring / Summer 2016 Autumn / Winter 2017 £6.50 £6.50

650 PAGES 700+ PAGES

01

DARIA

I LOVE PARIS by

by Harley Weir

WA$$UP A$AP?!!! ROCKY AND JUERGEN TELLER X DARIA: THE WILD, COMPLETE NAOMI: ELECTRIC BODY POP PARIS TRIBUTE PORTFOLIO HISTORY OF VETEMENTS He’s cute, talented and now has a killer Daria stands triumphant at ’s most meteoric creative clothing line... A$AP Rocky gets it on the Gare du Nord. Juergen takes to the talks exclusively about with Naomi Campbell right here streets, revisits his Parisian back pages clubs, culture and his future R A F S P E A K S ! RICK SPEAKS! JUERGEN CROAKS! He’s the King of Calvin, Prince Maverick legend Rick Owens – show There’s frogs, there’s school kids and there’s of New York and mo’ Pop than ever of the season and spilling the dirt/dust keyhole surgery... we know you missed him! Distribution Ltd Seymour International +44 207 429 4072 Advertising Advertising Bureau Eleni Gatsou [email protected] [email protected] +33 6 26 96 06 68 O ! ces Studios Hill Primrose Avenue 110 Gloucester NW1 8HX London HISTORY this ensures the POP legacy ofinnovationthis ensures andbold, thePOPlegacy brilliant editorial. These are thedays of POP... Along-envisaged Bauer Media. ‘succession’ plan(Bauerchose to overtures reject from Condé Nast), 2012Ashley HeathIn completed thepurchase ofbothPOPandArena Homme+from HeinzBauer/ Always #rst, always evolving... Harley Weir and Tyrone Lebon staralongsidethelikesofJuergen Teller and Viviane Sassen. Atlas andMarcus Piggot,fashion scene withMert POPhassince repeated thefeat; today magazine that ismostresponsible for genuinestarphotographers. breaking Having changedthe namesinfashionphotography,POP works withthemostimportant yet also istheinternational Spears (2010), Taylor (2014)?...yes, (2013)andGrimes (2012),Iggy Azalea Swift it’s always POP. ofcallfor asensational,#rst port exclusive glossycover for international musicicons likeBritney #rst cover ofPussy ontheirunexpected, suddenrelease Riot from jailin2013?POP!And whoisthe with itsmemorable Tavi cover Gevinson POP! by Damien Hirst? Who publishedtheworld exclusive stars and ‘break’ strong editorial stories. Who took the ‘fashion blogger’ phenomenonto newlevels Since it’s launchissuein2000,POPhasalways beenbrave newcover enoughto pioneerimportant, POP simultaneouslyexists inthemainstream yet provokes themainstream. andpredicts resolutely andalways spirit onboththenewsstands contemporary andonthefashionscene. impact toSchouler Gwen Stefani innew-look Paco by thecovers JulienDossena, Rabanne a ofPOPre "ect the designer Ghesquière Nicolas for hisdebutseasonat ). From inProenza Grimes is heading(witnessthestunningAlexa Chungcovers ofAutumn/Winter with 2014inauniquetie-up When POPreleases acover itisalways anevent akey signpost andoften to where thefashionworld Yes, Girls. thetrueIt Campbell andGiseleBündchento , andFreja Erichsen. Beha whohavesupermodels delivered iconic striking, POPcovers stretches from Moss, Naomi Kate to Abramovi Grimes, Marina ć andeven Elton Johnhave memorably graced itscover. The listof POP isnow closeto 20years old. Famous faces from Spears, Britney Taylor andMadonna Swift & CREDENTIALS CREDENTIALS 02 O!ces Advertising Distribution Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 a newfashionera...” A boldandeditorially brave international women’s glossy to celebrate POP from thefoundation of The Face allthat. occured speci#callyto further creating a Vogue for anewgeneration. That was needed. The launch of “At The Face we magazineintheNineties hadthisbeliefthat we were POP founder Ashley in2002,said: Heath, interviewed artists. pioneered withcelebrated innovative blue-chip editorial tie-ups and writers to achieve this. single-handedly The magazinehasalsovirtually celebrated andconsidered. POPworks withthebestphotographers, stylists Fashion yet intelligent colourful context inorder needsastylish, to bebest More thanany otherfashiontitlePOPbelieves thebestcontemporary • Fashion everyday design for asimportant theModern Woman And ultimately: • The now constant rede #nition of ‘Chic’ • Fashion asanewworld language visualculture• Cutting-edge (from Art World to ) • Technology andsocialmedia) (theInternet • Travel The POPwoman isde#nedby: andidiosyncratic elegancematching ofPOP. new-era theimpact in 1999.Ahostofcopycat titleshave followed, butnonehave gotcloseto conception andlaunch asabi-annualadditionto The Face by Ashley Heath POP revolutionised theworld ofglossyfashionmagazinesfrom its POP isMEDIA Cindy Sherman (right) (top), Charlotte Wales (le!), Photography: Brianna Capozzi 03 O!ces Advertising Distribution Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 THE POP READER

The POP reader is stylish, cultured and well educated. She is of the ‘Travel 01 Generation’, women who experience regular aspirational journeys to a myriad of new destinations. She buys POP for a visually arresting, cutting- edge yet international perspective she really can’t #nd elsewhere - not in weekend newspaper supplements, monthly women’s titles or other less innovative, poorly written bi-annual magazines. The POP reader responds to the magazine’s bold contemporary design, #ercely intelligent and independent opinion and, of course, its elegant fashion editing.

The POP reader, like the magazine, is fashion obsessed. But she is a stylish leader not a passive follower of the cliched, the lazy and the

overly familiar. She is a woman of the new fashion world, interested and Distribution Ltd Seymour International +44 207 429 4072 informed by the styles and lifestyles of women of di$erent territories and many di$erent walks of life.

The de#nition of ‘What is Chic?’ is now evolving faster than ever. There may not be one, simple answer, but the POP reader is the most on top of

this wonderful eternal quest. Advertising Bureau Eleni Gatsou [email protected] [email protected] +33 6 26 96 06 68

OUR READERS PROFILE 90% Female AB 40% ABC1 60% O ! ces Studios Hill Primrose Avenue 110 Gloucester NW1 8HX London

Photography: Torbjorn Rodland WORK WITH POP Photography &Seng Sean Photography Juergen Teller than rival titles. both alongerreading timeandrepeat exposure treasured. research Market showed POPhas further, isamagazinelikelyto bekeptand thanamonthly inthemarket and,period As abi-annual, POP hasalongerexposure COST EFFICIENT Susie Lauetal. Instagram runsparallel to that ofStevie Dance, of POPGirls’, themagazine’s active, chic and thoseofitskeycontributors. A ‘world via bothitsown Instagram/Twitter accounts POP hasanin"uential socialmediapresence SOCIALMEDIA • POP’S in"uencing herpeers. The POPwoman atastemaker isinturn andphotographs.and buywhat POPselects loyal.very They trustinthemagazine’s taste The POPreaders are discerning upmarket, and LOYAL INFLUENTIAL READERSHIP POP isiconic. Where POPleads, othersalways follow. cement theirpositioninginacluttered market. fashion andconsumer brands to showcase and POP istheultimate environment for luxury POSITIONING BRAND best designer fashion. ideas andachic, takeonthe contemporary women’s publishingwithboldcovers, brave Time andtimeagainithasinnovated in international bi-annualfashionmagazine. POP istheoriginal andmostprestigious PROVEN TRACK RECORD We’re obsessedwithPOP’s world. We listen to ourclients. We quickly. act INFORMED RESPONSIVE TEAM installation settings. andpop-up gallery experienced) exciting inextending into projects a dailybasis. (andvery POPisalsocomfortable allowing for adeeperdialoguewiththereaders on platforms, thePOPbrand itsreach extends digitally Through thepop.com and, crucially, socialmedia MULTIPLE PLATFORMS key clients. a continual seasonaldialoguebrands develop with enjoyed of onaparwiththe editorial andare part seen asaninterruption, inPOPthecampaigns are Unlike many canbe othermediawhere advertising COMMUNICATION INTEGRATED COMMERCIAL Photography: Harley Weir 05 O!ces Advertising Distribution Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 Photography: on request Full breakdown territory • 50%Overseas • 50%UK Print Run90,000 POP DISTRIBUTION Charlotte Wales Copy: Early July Early Copy: LateOn Sale: August AUTUMN/WINTER ISSUES LateCopy: December February Early On Sale: SPRING/SUMMER ISSUES PUBLISHING SCHEDULE Photography: Viviane Sassen 06 O!ces Advertising Distribution Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68