Dorset Coastal Community Team Connective Economic Plan: 2016 Bournemouth Coastal Area Plan The Bournemouth Coastal Area plan is a daughter document of the Dorset Coastal Community Team Connective Economic Plan and covers the coastal area of Bournemouth. This plan has been written by the Dorset Coastal Community Team with input from Dorset Coast Forum members. Dorset Coastal Community Team Connective Economic Plan Bournemouth Coastal Area Plan Key Information This document is linked to the Connecting Dorset Coastal Community Team Economic Plan and (Sections 1-4 can be found in this) 5. Local Area (Provide brief geographical description) Bournemouth is the largest coastal resort along the Dorset coast. It is situated between Christchurch in the east and Poole in the west with its coastline stretching from Sandbanks to Christchurch Harbour. Bournemouth is not only a gateway town to the Jurassic coast but has 7.5 miles of golden sandy beaches that are backed by gravel and sandy clay cliffs. These cliffs are cut by a number of chines which provide both a unique landscapes and a natural access to the beaches. With the largest stock of bed-space on the south coast and the many award winning Blue Flag beaches Bournemouth is the main reasons for over 70% of visits to the area. Bournemouth is also the location for the UK’s first Coastal Activity Park where an area is being developed for the provision of facilities and a range of beach and water based activities. There are two piers along its coastal area; Bournemouth Pier and Boscombe Pier. Bournemouth Pier is a real focal point at central beach where there are plans to develop a unique beach front and promenade experience. Boscombe can be found west of central beach and while it has award winning beaches and parks and a rich cultural heritage central Boscombe (Boscombe West ward) continues to decline. For the purposes of this plan the Bournemouth Coastal Area is made up of the following wards: Westbourne and West Cliff ward Central ward East Cliff and Springbourne ward Boscombe West ward Boscombe East ward West Southbourne ward East Southbourne and Tuckton ward The town is quite compact and has good internal transport routes and our visitor surveys show that when it comes to residents, there is a pretty even spread of people who use the coastal area. If you are going to just talk about the coastal area, I would be clear that this includes the central retail areas of Bournemouth town centre and Boscombe high street as well as the principal hotel districts of the West Cliff and East Cliff and the more residential areas of Southbourne as well as Hengistbury Head local nature reserve and scheduled ancient monument. 1 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Bournemouth Coastal Area Plan 6. Context – community (suggested maximum 300 words) (Description of local community with demographics) The 2011 census data shows the population of the Bournemouth coastal area was 73,503 of which 12% were aged 0-15 years (England 19%), 69% were 16-64 (England 65%) and 18% were over 65 (England 16%). As such, it has a higher working age population than the national average and only a slightly higher proportion of retirement age residents. There are 149 Lower Super Output Areas 1(LSOA) along the Dorset coastal area. Eight of the most overall deprived areas in the country are in Bournemouth coastal area while two of the least overall deprived areas also are in Bournemouth. For income deprivation, four of the most deprived LSOA and two of the least deprived LSOA fall within the Bournemouth coastal area. In relation to employment deprivation, seven of the most deprived LSOA and one of the least deprived LSOA fall within the Bournemouth coastal area. With regards to the working population 18,015 people live and work in the area, 18,762 of people who live in Bournemouth commute out of the area for work and 23,794 people who don’t live in Bournemouth commute into the Bournemouth area to work. In commuters represent 57% of the workforce and, with more in commuters than out commuters. The town has a net commuting gain of 5,030. Poole is a significant origin of in commuters with just over a quarter (26%) of Bournemouth in commuters travelling from here. 42% of in commuters travel to Bournemouth from other parts of the borough of Bournemouth itself. Bournemouth employees are more likely to be in high level occupations than average with 43% working in these occupations compared with 41% in England. The top categories include professional occupations (18.1%), associated professional and technical occupations (13.4%), elementary occupations (12.5%) managers, directors and senior officials (11.7%). Bournemouth residents are marginally less likely than the national average to rate themselves as in very good/good health. Nine per cent of residents indicated that in terms of long term health problems or a disability, their day to day activities are limited a lot – marginally above the England average of eight per cent. Economically active residents (aged 60+) were more likely to consider themselves in very good/good health than those economically inactive. Nine per cent of Bournemouth residents provide some level of unpaid care: this is below the 12% average for England. Economically inactive residents are more likely to provide unpaid care than economically active residents. 1 LSOA: lower super output area – a small area geography containing roughly 1,500 residents and 650 households 2 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Bournemouth Coastal Area Plan 7. Context – economy (suggested maximum 400 words) (Local economy, e.g. business, tourism, manufacture, etc, ‘Starting point’) In Bournemouth, the level of economic activity is in line with the England average at 74.7% of the population employed. Of the economically active population in Poole, the percentage self-employed is above average (16.8%), the percentage unemployed is below average (4.9%) and the student population is slightly lower than average (3.6%). Of the employed population, a marginally above average percentage of residents are in full time employment: 72% compared with 71% nationally. Part time workers are more likely to be paid below the living wage than full time workers. More than half of Bournemouth’s 46,0002 employees work in four sectors: Accommodation & food services (16%); business administration and support services (13%), health (12%) and finance and insurance (11%). 13% of the workforce is employed directly in the tourism industry. Workers in Accommodation & food services and in Retail are more likely to be paid below the living wage. Bournemouth has an above average percentage of employees in employment working in low pay sectors – those with median earnings below the national average including agriculture, forestry & fishing; distribution; accommodation & food service; real estate; admin & support; health & social care; some manufacturing sectors; culture & recreation; other personal services. With the England average at 50%, Bournemouth has 57% in low pay sectors 45% of residents in Bournemouth held high qualifications (NVQL3+) in 2011, above the England average while 29% hole low or no qualifications Over the first half of 2015, claimant unemployment (Jobseekers Allowance and Universal Credit) in Bournemouth was about 2.0%: slightly above the England average. This was an average of around 950 claimants. More than a fifth of claimants in Bournemouth were aged 50 or more – slightly above the England average of 21%. Bournemouth is characterised by a high proportion of micro enterprises (78%) followed by small (18%) Small Enterprises. Bournemouth has a business population of 3,835 VAT/PAYE registered units. Representation of micro sized business units employing fewer than ten employees is below the England figure at 78%. Around 20 businesses employ 250 people or more. More than half of all Bournemouth business units fall into four sectors: Retail; Professional, scientific & technical; Accommodation & food services; Human health & social work. Bournemouth Coastal Area is home to a diverse mix of high profile and world-class companies across a number of industries including Hilton hotel. 2 2014 provisional BRES data 3 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Bournemouth Coastal Area Plan 8. Related initiatives (What else is going on in the community of economic importance, e.g. BID, LEP, CIC, CCF, CRF) • Bournemouth Chamber of Commerce • Backing Boscombe regeneration partnership • Bournemouth 2026 Trust • Bournemouth Town Centre BID • Coastal BID • Bournemouth Tourism Management Board 4 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Bournemouth Coastal Area Plan Plan 9. Ambition (A positive statement of the aims and objectives of the plan and a description of what it will achieve. Description of ‘what success will look like’): It is the ambition that the Council with strong community and commercial sector buy in to establish a World Class Seafront comparable with international competitors. It aims to deliver 7 large scale projects along 7 miles of seafront with 7% growth in resort visitor spend over in 7 years. 10. Needs of the community and intentions of the team to meet them. (Identify the socio-economic needs of the community and the opportunities to meet them. Each element should be Specific, Measureable, Achievable, Realistic and Timed): Currently, we have highlighted the needs of the Bournemouth coastal