MANUFACTURING & SERVICE OPERATIONS MANAGEMENT Vol. 22, No. 3, May–June 2020, pp. 430–445 http://pubsonline.informs.org/journal/msom ISSN1523-4614(print),ISSN1526-5498(online) OM Forum Innovative Online Platforms: Research Opportunities Ying-Ju Chen,a Tinglong Dai,b C. Gizem Korpeoglu,c Ersin Körpeoğlu,d Ozge Sahin,b Christopher S. Tang,e Shihong Xiaoa a Hong Kong University of Science and Technology, Hong Kong; b Johns Hopkins University, Baltimore, Maryland 21218; c Bilkent University, 06800 Ankara, Turkey; d University College London, London WC1E 6BT, United Kingdom; e University of California, Los Angeles, California 90095 Contact:
[email protected], https://orcid.org/0000-0002-5712-1829 (Y-JC);
[email protected], https://orcid.org/0000-0001-9248-5153 (TD);
[email protected] (CGK);
[email protected], https://orcid.org/0000-0002-0288-6015 (EK);
[email protected], https://orcid.org/0000-0001-9597-7620 (CST);
[email protected], https://orcid.org/0000-0001-6779-6259 (SX) Received: January 9, 2018 Abstract. Economic growth in many countries is increasingly driven by successful startups Revised: June 11, 2018; August 26, 2018 that operate as online platforms. These success stories have motivated us to define and Accepted: September 24, 2018 classify various online platforms according to their business models. This study discusses Published Online in Articles in Advance: strategic and operational issues arising from five types of online platforms (resource sharing, August 29, 2019 matching, crowdsourcing, review, and crowdfunding) and presents some research https://doi.org/10.1287/msom.2018.0757 opportunities for operations management scholars to explore.