Renault Last Updated Monday, 27 April 2020 05:30
Renault SA
Parent Company
Renault SA and French Government
Category
Sedan, Hatchback, SUV
Sector
Automobiles
Tagline/ Slogan
Drive the change
USP
1 / 5 Renault Last Updated Monday, 27 April 2020 05:30
Strong Hold on European markets
STP
Segment
SUV, Hatchback, Sedan Segment of Car users
Target Group
Businessmen, Young executives, Families
Positioning
Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs
Product Portfolio
Brands
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1. Renault Koleos 2. Renault Laguna
3. Renault Latitude 4. Renault Logan
5. Renault Megane 6. Renault Scenic
7. Renault Wind
SWOT Analysis
Strengths
1. Wide customer base and loyalty in European markets
2. One of the Largest automobile group with Nissan Motors collaboration 3. International market presence with stronghold in the European market 4. Offers wide variety to choose from including sedan, SUV and hatchbacks 5. Available in over 110 countries with a workforce of over 125,000 6. Actively involved in global motorsport events as teams and sponsors 7. Strong brand associations with Nissan Motors , Mahindra etc helped in global reach
Weaknesses
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1. Despite European popularity, lacks penetration in Asian and growing markets 2. Cases of recall of cars slightly affected brand image
Opportunities
1. Invest in hybrid and future cars
2. Develop and sustain strong partnership with national car manufacturers
3. Extend the distribution and servicing network to increase market penetration
Threats
1. Competitive car manufacturers
2. Innovative features introduced in competitive care which leads to product differentiation
3. Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness
Competition
Competitors
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1. Tata Motors 2. Maruti
3. Toyota
4. Nissan Motors 5. Honda 6. Ford 7. Chevrolet 8. Hyundai Motors
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