Renault Last Updated Monday, 27 April 2020 05:30 Renault SA Parent Company Renault SA and French Government Category Sedan, Hatchback, SUV Sector Automobiles Tagline/ Slogan Drive the change USP 1 / 5 Renault Last Updated Monday, 27 April 2020 05:30 Strong Hold on European markets STP Segment SUV, Hatchback, Sedan Segment of Car users Target Group Businessmen, Young executives, Families Positioning Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs Product Portfolio Brands 2 / 5 Renault Last Updated Monday, 27 April 2020 05:30 1. Renault Koleos 2. Renault Laguna 3. Renault Latitude 4. Renault Logan 5. Renault Megane 6. Renault Scenic 7. Renault Wind SWOT Analysis Strengths 1. Wide customer base and loyalty in European markets 2. One of the Largest automobile group with Nissan Motors collaboration 3. International market presence with stronghold in the European market 4. Offers wide variety to choose from including sedan, SUV and hatchbacks 5. Available in over 110 countries with a workforce of over 125,000 6. Actively involved in global motorsport events as teams and sponsors 7. Strong brand associations with Nissan Motors , Mahindra etc helped in global reach Weaknesses 3 / 5 Renault Last Updated Monday, 27 April 2020 05:30 1. Despite European popularity, lacks penetration in Asian and growing markets 2. Cases of recall of cars slightly affected brand image Opportunities 1. Invest in hybrid and future cars 2. Develop and sustain strong partnership with national car manufacturers 3. Extend the distribution and servicing network to increase market penetration Threats 1. Competitive car manufacturers 2. Innovative features introduced in competitive care which leads to product differentiation 3. Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness Competition Competitors 4 / 5 Renault Last Updated Monday, 27 April 2020 05:30 1. Tata Motors 2. Maruti 3. Toyota 4. Nissan Motors 5. Honda 6. Ford 7. Chevrolet 8. Hyundai Motors 5 / 5.