Annual Fall Meeting th Washington Metropolitan Area Transit Authority Washington, D.C. USA October 15, 2003
Smart Cards in Motion SmarTrip Project Update Smart Card Alliance 11 Today’s Topic Outline
• Background on Washington’s Metro • Washington’s experience with SmarTrip • Regional integration program • Multi-application scenarios
Washington Metropolitan Area Transit Authority 2 October 15, 2003 Metro Today
• 3.7 million in service area • 3.7 million in service area • Daily users • Daily trips – Rail - 300,000+ – Rail - 650,000 – Bus - 235,000+ – Bus - 550,000 – Paratransit – 1,000 – Paratransit – 1,000 • 1.2 million holders of fare media • 1.2 million holders of fare media • Vehicles • Vehicles – Rail cars – 764; 192 on order – Rail cars – 900 – Buses – 1,400 – Buses – 1,400 – Paratransit – 134 – Paratransit – 134
Washington Metropolitan Area Transit Authority 3 October 15, 2003 SmarTrip – The Basics
• Contactless smart card technology • Proprietary technology system • Re-usable • Rail, parking and bus (in testing phase) • Re-loadable • Cash, credit, debit, trade-in farecards, SmartBenefits • Carry up to $200 on the card • $5 for card • Initial card and replacements • Card replacement guaranteed, if registered • Information privacy policy
Washington Metropolitan Area Transit Authority 4 October 15, 2003 WMATA’s SmarTrip Card
• Launched May 1999 • Nearly 375,000 cards issued • Metrorail and parking
Washington Metropolitan Area Transit Authority 5 October 15, 2003 SmarTrip – Convenience
• Popular with all customers
Contactless Wide, SmarTrip- technology allows equipped gates swipe ‘n go provide easy access
Washington Metropolitan Area Transit Authority 6 October 15, 2003 SmarTrip – Convenience
• Continuously evolving program • Offering more options expands attractiveness
• SmarTrip Faregate Targets: • All aisles, reversible
• Express Exit Lanes:
Washington Metropolitan Area Transit Authority 7 October 15, 2003 Customer Satisfaction
Extremely Dissatisfied Extremely Satisfied
0…..1…..2…..3…..4…..5…..6…..7…..8…..9…..10
• Satisfaction with smart trip is very high • Among current users, 99% expect to continue using the cards • Convenience is the primary reason cited for high satisfaction
Washington Metropolitan Area Transit Authority 8 October 15, 2003 SmarTrip’s Take up
400,000 375,000 350,000 325,000 300,000 275,000 250,000 225,000 200,000 175,000 150,000 125,000 100,000 75,000 50,000 25,000 0 Jul-99 Jul-00 Jul-01 Jul-02 Jul-03 Jan-00 Jan-01 Jan-02 Jan-03 Sep-99 Nov-99 Sep-00 Nov-00 Sep-01 Nov-01 Sep-02 Nov-02 Sep-03 Mar-00 Mar-01 Mar-02 Mar-03 May-99 May-00 May-01 May-02 May-03
Washington Metropolitan Area Transit Authority 9 October 15, 2003 SmarTrip – Regional Expansion
• Regional System: • Hardware for regional system by Cubic Transportation Systems • Piggy-back provisions for regional operators: • Same equipment • Separate contracts • Reduces cost • Maryland MTA for Baltimore • Maryland operators • Local DC transit providers • All are participating
Washington Metropolitan Area Transit Authority 10 October 15, 2003 New Fareboxes
• In test phase
Washington Metropolitan Area Transit Authority 11 October 15, 2003 SmarTrip – Regional Expansion
• SmarTrip Regional Customer Service Center: • Manage financial clearing processes • Manage point-of-sales network • Process and fulfill card orders • Perform account and card management • Maintain “bad card” list • Develop partnership relationships • Customer relationship management functions
• Outsourced activity, contract awarded - ERG
Washington Metropolitan Area Transit Authority 12 October 15, 2003 SmarTrip – Exploring Multi-application Potential
• Demonstration Projects: • First Union card combines • SmarTrip contactless chip • Mag stripe debit card • Pilot successfully concluded August 2003 • General Services Administration and Department of Education • SmarTrip contactless chip • Building access, photo ID • Contact chip with admin info
Washington Metropolitan Area Transit Authority 13 October 15, 2003 SmarTrip – Exploring Multi-application Potential
• Demonstration Projects: • Department of Education • SmarTrip contactless chip • Building access, photo ID • Contact chip with admin info
Washington Metropolitan Area Transit Authority 14 October 15, 2003 Thank you very much!
Gregory Garback Executive Officer, Department of Finance Washington Metropolitan Area Transit Authority 600 Fifth Street, NW Washington, DC 20001 Phone 202.962.1358; fax: 202962.1269; e-mail [email protected]
Washington Metropolitan Area Transit Authority 15 October 15, 2003