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Welcome to the New White City

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Welcome to the New White City WELCOME TO THE NEW WHITE CITY Computer-generated images are indicative only INTRODUCTION THE NEW HEART OF WEST LONDON 01 The new White City is regeneration for professional skills, the team has created a 21st every generation, exceptional in its scope and century London lifestyle unlike any other. unique in its execution. It’s a world-leading cultural, technological and educational hub in Private club facilities such as the state-of- the middle of West London. the-art cinema rooms, pool, spa and fitness centre as well as lounges for both business At its centre, among world-renowned neighbours and leisure make everyday life that much such as Imperial College London, the BBC brighter. At the entrance two Zone 2 tube and Westfield, St James is building a thriving stations bring the rest of the city to your new neighbourhood with over 1,400 homes set doorstep – Marble Arch in 10 minutes, the within eight acres of parkland and gardens. West End in 15, and three of the capital’s top five universities within 30 minutes. As a member of the Berkeley Group with a reputation for excellence in creating It is an atmosphere as vibrant as it is tranquil, many of London’s finest new places to a neighbourhood perfectly connected to the live, St James has been able to bring city around it yet the most calming place to together world-leading architects, landscape call home, a place to live for those who seek designers and interior experts especially for to enjoy life at its brightest. this one project. Together, drawing on their unrivalled experience, profound insight and Welcome to White City Living. VIEW OVER CENTRAL GARDENS Computer-generated images are indicative only WELCOME HOME LOBBY ENTRANCE Computer-generated images are indicative only 0 6 TRANSFORMATION Rich in history and ripe with opportunity, White City is London’s brightest new neighbourhood. 52 STEP INSIDE Spacious, light and airy apartments with views and outside spaces that keep you connected to the world outside. Welcome 24 to a world of refined design and architectural excellence. 05 04 OPEN VISION A new place to live, a new way to live: Welcome to a new London landscape with nature at the very forefront. 42 64 THE LIVING HEART YOUR LONDON With a carefully considered selection of private West London is right on your doorstep and central London is residents’ facilities, you’ll find you’ve got everything less than 10 minutes away – but with direct connections to the you need to make day-to-day living richer, easier and city’s cultural, educational and commercial heartlands, the rest altogether brighter. of the capital is yours for the taking. Computer-generated images are indicative only TRANSFORMATION THE CITY HOLLAND IMPERIAL PARK COLLEGE LONDON NOTTING PHASE 1 HILL HYDE PARK IMPERIAL WESTBOURNE COLLEGE GROVE LONDON PHASE 2 TELEVISION WHITE CENTRE CITY PLACE ROYAL COLLEGE WHITE WOOD WESTFIELD OF ART CITY LANE LONDON MAYFAIR KENSINGTON WHITE CITY REGENERATION AREA Computer-generated images are indicative only TRANSFORMATION NORTH KENSINGTON EDGWARE ROAD MARYLEBONE WORMWOOD ROYAL SCRUBS PARK OAK LADBROKE PHILLO GROVE FLOWERS PADDINGTON THE LEDBURY ELECTRIC SELFRIDGES CINEMA DAYLESFORD LANCASTER BAYSWATER BOND STREET WHITE GATE MARBLE CITY LATIMER ARCH ROAD NATIVE & CO QUEENSWAY NOTTING SOHO HOUSE HILL MAYFAIR BAYLEY & SAGE GRIFFIN THE ALLIS GALLERY KENSINGTON E NOTTING L HILL GATE GARDENS I HYDE PARK M WOOD LANE 5 E . HOLLAND L THE 0 I WESTFIELD PARK ORANGERY PROUD M BUSH MARY’S HALL SHEPHERD’S HOLLAND 1 BUSH MARKET PARK KENSINGTON SERPENTINE HOLLAND PALACE SHEPHERD’SSHEPHERD’S PARK GALLERIES SERPENTINE BUSH KYOTO LIDO BUSH GARDEN THE KNIGHTSBRIDGE KENSINGTON IVY HYDE PARK CORNER 08 GINGER THE 09 PIG GOLDHAWK BELVEDERE ROAD HIGH STREET ROYAL GREEN KENSINGTON ALBERT HALL HARRODS PARK LAUNCESTON KITCHEN PLACE W8 S E KNIGHTSBRIDGE BELGRAVIA L RAVENSCOURT I M PARK KENSINGTON 5 (OLYMPIA) . 1 NATURAL S V&A E HISTORY MUSEUM L I M HAMMERSMITH 2 GLOUCESTER SOUTH ROAD KENSINGTON PETER EARL’S JONES SLOANE COURT SQUARE S WEST E L R KENSINGTON I I V SAATCHI E M R GALLERY 5 . 2 T H CHELSEA A M E S Maps are not to scale and show approximate locations only TUBE STATION NATIONAL RAIL PARK PLACE OF INTEREST SHOPPING RESTAURANTS ENTERTAINMENT FUTURE DEVELOPMENT KYOTO GARDEN AT HOLLAND PARK TRANSFORMATION 12 IDEAS BORN HERE It’s strange to think that all of this was just retail, entertainment and education are all farmland little more than a hundred years doing what they do best. At the centre of it ago. Then came the 1908 Franco-British all, St James has the brightest of visions for Exhibition: a colossal collection of white the area. pavilions stretching into the distance and giving the area its name; a White City built The result is something very special – a to house the glories of two vast empires, a revitalised cultural hub, the city’s foremost monument to the latest ideas and innovations. leisure destination, a nexus of learning, creativity and technology, all centred around The pavilions, of course, like the empires St James’ new landscape for living. whose treasures they housed, couldn’t last forever. However, in the intervening century In a sense, each partner in the regeneration the spirit of innovation, collaboration and is simply keeping an old promise, fostering forward thinking has survived intact. the spirit of the original White City. But this time it’s different. Across the £8 billion White City regeneration area, some of the world’s greatest names in THE 1908 FRANCO–BRITISH EXHIBITION AT WHITE CITY TRANSFORMATION FOUR WORLD-CLASS IMPERIAL PARTNERS, COLLEGE LONDON ONE NEW PLACE PHASE 1 IMPERIAL ST JAMES COLLEGE WHITE CITY LONDON PLACE PHASE 2 A WHOLE NEW NEIGHBOURHOOD WITHIN WHITE CITY’S NEW PARK WHITE CITY IMPERIAL COLLEGE LONDON NOTTING A 23-ACRE CAMPUS FOR A GLOBAL HILL TOP TEN ACADEMIC INSTITUTION 15 14 TELEVISION CENTRE WALKWAYSWESTFIELD UNDER ARCHES WOOD LANE LONDON PHASE 2 WESTFIELD LONDON EUROPE'S LARGEST SHOPPING AND ENTERTAINMENT COMPLEX WESTFIELD LONDON WOOD LANE TELEVISION CENTRE & WHITE CITY PLACE OVER 3,000 EMPLOYEES OCCUPYING A MILLION SQUARE FEET DEDICATED SHEPHERD’S BUSH MARKET TO CREATIVITY SHEPHERD’S BUSH TRANSFORMATION WHITE CITY LIVING London: a global financial centre, a commercial powerhouse, a world-famous cultural capital. With all this going on, you need a place where you can take a break, a breath, a step back. With its beautifully maintained lawns and gardens, its streams and lagoon, trees and lush planting, White City Living 17 16 isn’t just a new park for White City and a new London skyline – it’s a whole new landscape that lets you enjoy the city on your own terms. From the boutiques and cafés to the superb residents’ facilities, everything has been carefully planned to balance a sense of serenity with one of refined vitality. The hustle and bustle of this extraordinary city is always within reach. EXHIBITION PARK Computer-generated images are indicative only TRANSFORMATION WESTFIELD LONDON Westfield is already home to over 360 shops, 60 places to eat and drink, and 17 state-of-the-art cinema screens. The Village alone houses 35 luxury brands from across the world including Louis Vuitton and Gucci, Tiffany & Co and De Beers. However, if that’s not enough… Westfield is growing. The billion-pound expansion comprises a superb pedestrian 18 quarter and 740,000 square feet of 19 additional retail space with over 65 new shops, all centred round the UK’s largest John Lewis department store. When complete in 2018 this will create the largest shopping and entertainment centre in Europe. All of this is directly accessible from White City Living via the two gateways housed under the graceful line of Victorian railway arches that border Exhibition Park. Popping to the shops doesn’t get better – or easier – than this. TRANSFORMATION IMPERIAL COLLEGE LONDON Live here and you’ll find yourself surrounded by a unique community of some of the world’s brightest and most creative minds. Take a few minute’s stroll northwards through White City Living parkland and you will find the site where globally renowned CONSISTENTLY AMONG Imperial College is in the process of creating a 23-acre research campus. Consistently THE TOP TEN UNIVERSITIES 20 ranked one of the world’s top ten academic IN THE WORLD AND HAS BEEN institutions and at the cutting edge in a RANKED THE MOST INNOVATIVE variety of scientific fields, Imperial boasts no fewer than 15 Nobel laureates among UNIVERSITY IN EUROPE* its alumni. Imperial College’s new White City campus will be a major innovation hub, playing host to thousands of students, academics and researchers, all working side by side with established businesses and start- ups to push the boundaries of science and technology. IMPERIAL COLLEGE LONDON, WHITE CITY Computer-generated images are indicative only *Source: www.timeshighereducation.com TRANSFORMATION IMPERIAL COLLEGE LONDON PHASE 1 A40 WESTWAY WHITE CITY PLACE CENTRAL LONDON IMPERIAL COLLEGE LONDON PHASE 2* WOOD LANE WHITE TELEVISION CENTRE CITY JOHN LEWIS WOOD LANE NOTTING HILL WESTFIELD LONDON Map is indicative only *Subject to planning consent A3220 WEST CROSS ROUTE OPEN VISION MASTERPLAN A NEIGHBOURHOOD WITHIN WHITE CITY’S NEW PARK 25 24 A project unlike any other demands a team how the landscape works within the overall unlike any other. That’s why St James set out masterplan, which in turn helps to ensure to bring together creative partners whose that their designs consider the open space expertise and experience matched their first and the buildings second. own. They went in search of people whose specialist abilities could be welded seamlessly Each of the pavillions around the park are together and dedicated to making their architecturally unique.
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