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2016 April Publisher.Indd The Oklahoma Publisher Official Publication of the Oklahoma Press Association www.OkPress.com Vol. 87, No. 4 www.Facebook.com/okpress 12 Pages • April 2016 INSIDE Oklahoman circulation manager PERISCOPE TIPS: Tips honored by Editor & Publisher from Gatehouse reporters to help you create brand BY: NU YANG AND ADREANA YOUNG, Howard also answered how newspapers recognition for your newsroom. Editor & Publisher (Reprinted with Permission) can show the importance of journalism PAGE 7 Editor & Publisher recently recognized to young students besides Newspapers in KNOW YOUR LEGAL a member of The Oklahoman’s manage- Education. ment team as a newspaper up-and-comer “Communication, and the speed at RIGHTS: Every journalist which society is able to share information, needs a basic understanding of under the age of 35. Ashley Howard, circulation and audi- has changed dramatically in the past 10 laws that involve newspapers. years,” said Howard. “Unfortunately, it is PAGE 8 ence development manager for The Okla- homa Media Co., was one of the “25 Under not uncommon for a nonsense story with WINDOWS 10: July 29 is 35 for 2016” featured in E&P’s April issue. zero credibility to go viral via social media. the last day to update for free. Howard, 29, received a master of arts It is imperative, in today’s world, to verify It’s time to decide whether you degree and bachelor of arts at Ashford where the information we are consuming is should upgrade to Windows 10. University. coming from. If the newspaper and journal- PAGE 10 With a master’s degree in education, she ism industry could take the time to focus on was originally brought on to lead the com- the dangers of consuming information that DONATE TO ONF to receive pany’s educational services department. has not been verified, it could have a signifi- this Will Rogers print. Details at After only three months, she was promoted cant impact on the value that students see OkPress.com/will-rogers. to circulation digital audience development in credible journalism. manager because of her willingness to to as the ‘daily miracle.’ There is a plethora “Considering these dangers may even learn all aspects of the industry, said Eric of moving parts that go into ensuring the encourage some students to pursue a Wynn, vice president of circulation. successful delivery of both a print and digi- career within the industry. Understand- Since taking on this role, Howard has tal product. A high level understanding of ing the facts surrounding issues within grown subscriber engagements for the how these parts intersect, interact and rely our communities, in addition to under- paper’s digital print replica from 4 to 10 on each other lends to new opportunities standing both state and national affairs, percent and The Oklahoman’s subscrib- for being bold, innovative and willing to produces a more knowledgeable citizen- er engagement with its paid website has take calculated risks. Believe in the power ship. High level civic literacy directly influ- increased from 1 to 33 percent. of collaboration and be willing to take risks. ences civic engagement; the more a person Wynn said Howard also contributed to “Challenge the notion that newspapers understands the issues plaguing the world several promotional campaigns, and she are dying. Newspapers are not dying. Our around them the more likely they are to get was instrumental in growing numbers in methods of delivery are changing, how peo- involved and take a stand, but first we have revenue and in the paper’s digital and print ple consume the news is evolving – but let to get students to see the value in consum- circulation. me repeat this again, the newspaper is NOT ing credible information.” When asked what advice Howard has for dying. If this is your mentality, you will not To read the entire E&P article and see other young professional in the newspaper survive in this industry. A newspaper is a answers from all 25 under 35, visit www. industry, she replied: living product that lends to excitement and editorandpublisher.com/feature/eps-25-un- “Express a willingness to learn. There is vitality – treat it as such, and I promise you der-35-2016. a reason a daily publication is often referred will fall in love with the industry. Oklahoma Press Association board members tour the Oklahoma City Boathouse District during their annual retreat. The board, which met April 7 and 8 in Oklahoma City, toured two of the boathouses, including an indoor rowing facility. On the tour is Ted Streuli, The Journal Record; Jeff Funk, Enid News & Eagle; Ray Dyer, El Reno Tribune; John Denny Montgomery, The Purcell Register; Mike Strain, Tulsa World; Mark Thomas, OPA Executive Vice President; Brad and Dayva Spitzer, Sayre Record & Beckham County Democrat; OPA President Robby Trammell, The Oklahoman, and Brian Blansett, Tri-County Herald. 2 The Oklahoma Publisher // April 2016 arm. The suspect had been pulled over vigilante mobs. The agents quickly put for driving a car with no license plate the handcuffed suspect in a van. A cara- on Interstate 35 north of Perry. He was van sped to a nearby helicopter, which still being held in the Noble County jail. flew him to Oklahoma City. The scene outside the county court- Death threats had been made, but house – which had been closed and there was no violence, a standard typi- cordoned off with yellow police tape cal of America’s heartland. – was bizarre. Using the state’s Open Records Act, As word spread about a possible sus- The Oklahoman was able to get OHP pect, hundreds of people gathered at radio logs of the suspect’s initial arrest the courthouse square – some seated and track that the bomber’s getaway on lawn chairs beneath shade trees, car had been purchased in Junction others visiting and speculating on what City, Kan., for $250 and the trade-in it could all mean. A woman drove by of another old car with a blown head with a hand-printed sign taped to her gasket. car: “Hey bomber, Perry ‘gladly’ wel- This was the first real evidence that comes you to the Noble County Jail.” the bombing was financed on a shoe- Still proud of Oklahoman’s Newspaper photographers had string and not part of some huge, inter- bought up all the step ladders from a national conspiracy. The bomber didn’t coverage of OKC bombing nearby hardware store so they could even know if the getaway car was going climb above the crowd in hopes of get- to start. It was ticks past 9:02 a.m. Some Building. The blast would claim the ting a picture of the suspect. U.S. and The “baby killer” was ultimately events freeze time in your mind. You lives of 168 men, women and children Oklahoma flags outside the courthouse executed – legally – by the very gov- will always remember, as they say, and leave hundreds more maimed and were at half-staff. Yellow, white and ernment of the people, by the people, where you were when you first heard injured. blue ribbons were tied to light poles in and for the people that he wished to the news. April 19 is my wedding anniversary. honor of the blast victims. overthrow. I was listening to the ABC nation- I had told my wife that I would take her Troopers with German shepherds “If terrorists thought they could al news broadcast on KTOK radio in out to dinner that night. It would be were brought in to make sure no unau- frighten and divide Oklahomans, they Oklahoma City while driving west on more than a month before I could keep thorized people came within 30 yards were wrong,” one resident said. “Okla- the Turner Turnpike near the Wellston that promise, as I and other Oklahoman of the courthouse. The scene lasted homans stick together. I don’t care if exit. I was en route to The Daily Okla- reporters worked nonstop for weeks in five hours. it’s floods, tornadoes or whatever.” homan and my job as an investigative the aftermath of the bombing. I was in front when the stone-faced I’m proud of The Oklahoman’s cov- reporter. I was assigned to investigate and suspect dressed in orange jail clothes erage of the victims, the massive inves- Suddenly, the national broadcast was report on what, at that time, was the and surrounded by FBI agents and tigation, the lengthy court proceed- interrupted for a local news bulletin. I worst terrorist attack ever on the other lawmen emerged. Immediately ings and ultimate convictions of those remember thinking – wow – this must American homeland. Other reporters the crowd’s mood, which had been responsible, as well as anniversary sto- be important for them to be cutting into focused on the victims, writing a per- somewhat jovial, turned ugly. ries. This year’s the 21st. the ABC national news. sonal “profile of life” on each one – a “Baby killer!” someone screamed. Before the bombing, I used to say an It was important. There had been a model other papers around the country “Murderer,” others yelled. “Killer,” occasional big story was probably “the massive explosion in downtown Okla- have adopted when covering tragedies. some shouted. The crowd booed and most important one that I would ever homa City. It was April 19, 1995. Two days later, the FBI discovered jeered. cover.” I don’t say that anymore. A domestic terrorist, we came to the primary bombing suspect had actu- I remember thinking this must have learn, had detonated a truck bomb ally been arrested by a state trooper on been how suspected murderers histori- outside the Alfred P.
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