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I Prezzi Degli OLED in Strana Discesa Futuro Incerto, Il Mercato È Nervoso n.208 / 19 21 OTTOBRE 2019 MAGAZINE Switch-off: incentivi Samsung The Frame Tutte le risposte 360 Reality Audio: di 50 euro al via forse 2019 in Italia. Per chi sull’offerta Netflix l’audio a 360 gradi già a novembre 08 vuole un TV diverso 11 su Sky 14 di Sony è realtà 16 I prezzi degli OLED in strana discesa Futuro incerto, Il mercato è nervoso Anche in Europa i TV OLED sotto una soglia pericolosa per i TV premium: la convenienza a produrli scende Il mercato teme Samsung con qualcosa di grosso? 02 Google Pixel 4 e Pixel 4 XL 30 Questa volta Big G fa sul serio Svelata la quarta generazione di Google Pixel: due modelli completi e con tante novità, soprattutto nel software. OnePlus 7T Pro Ecco perché i nuovi Pixel di Google sono diversi dagli altri una bella conferma 04 ma con poche novità Canon EOS M6 mark II in prova 36 tra le vie e i sassi di Matera La mirroless Canon è la scelta ideale per i vlogger Volvo XC40 ma è capace di dare soddisfazioni anche ai fotografi. Recharge, la prima Piccola e potente: e lo smartphone resta in tasca 23 elettrica svedese IN PROVA IN QUESTO NUMERO 25 28 32 34 Galaxy Note 10+ Huawei Watch GT2 LG G8S, smartphone Apple iPhone 11 Gioiello senza sconti Preciso e durevole competitivo Top sotto i 1000 € n.208 / 19 21 OTTOBRE 2019 MAGAZINE MERCATO Anche in Europa gli OLED stanno scendendo sotto una soglia non salutare per i tv premium I giganti del I prezzi degli OLED stanno crollando, perché? web tassati O LG Display ha abbassato il prezzo del pannello per LG Electronics, o Samsung ha qualcosa di grosso dal 1 gennaio di Roberto PEZZALI 2020. Gualtieri ecentemente, l’OLED LG C9, il mo- preannuncia la dello più interessante di quest’anno, digital tax R ha toccato i 1250 euro nella versio- ne da 55” su eBay, da un negozio italia- Il Ministro ha dichiarato no. Non è la prima volta che si arrivano a l’intenzione di rendere prezzi così bassi per gli OLED, ma per la operativa la Digital prima volta viene “svaccato” un modello di punta di quest’anno. L’Italia è sempre Tax a partire dal stato il Paese dell’Unione Europea dove i primo Gennaio 2020, TV OLED costavano meno degli altri, tan- come parte integrante to che i francesi venivano a far shopping lo OLED è talmente alto che, se togliamo usando sempre pannello LG. E che non da noi. Oggi la situazione si è totalmente le tasse e i margini, certi TV sono venduti possono neppure comprare da altri, non della nuova manovra ribaltata: nel nord Europa, quindi paesi praticamente sottocosto. Non solo: l’anno esiste alternativa. economica con un reddito pro capite ben più elevato, prossimo arrivano i TV OLED da 48”, que- La seconda è che LG Display abbia bi- gli OLED da 55” LG hanno toccato gli 800 sto lo diamo per certo: il prezzo previsto sogno di aumentare quote e volumi di di Franco AQUINI euro in alcune promozioni. E la cosa non per questi TV è di 1.199 euro circa per la vendita per guadagnare una quota di ha davvero alcun senso: se l’OLED crolla serie di ingresso, ma sarà davvero difficile mercato importante nella fascia di TV da A inizio 2020 entrerà in vigore la di prezzo, sparisce la fascia premium dei riuscire a vendere un 48” a 1.200 euro se 55” a 65”, in previsione di un forte ritorno Digital Tax, nota come Web Tax, TV, con tutto quello che ne consegue. La i 55” si troveranno a molto meno. Perché di Samsung con qualcosa di nuovo. Sam- già approvata dal precedente go- caduta dei prezzi di LG ha poi portato an- i prezzi stanno scendendo così tanto, sung potrebbe presentarsi a inizio 2020 verno ma ancora non operativa. che altri produttori, solitamente più attenti soprattutto quelli dei TV LG? Le possibi- con qualcosa di rivoluzionario in ambito A dirlo è il Ministro dell’Economia nel gestire i prezzi, ad abbassare a loro lità sono sostanzialmente due: la prima è TV, e per “rivoluzionario” non stiamo pen- Roberto Gualtieri da Lussembur- volta il prezzo di mercato: Sony, ad esem- che LG Display, dopo aver aumentato la sando a QD-OLED, ma ad un concetto go. “Come è noto l’Italia ha la di- pio, è sempre stata attentissima ma in produzione, ha iniziato ad abbassare sen- totalmente nuovo di televisore che per gital tax”, ha detto il Ministro, “noi periodo promozionale è comunque scesa sibilmente il costo dei pannelli venduti a funzionalità, design e impatto può portare la faremo entrare in vigore dal 1 attorno ai 1600 euro. Una situazione diffi- LG Electronics, e quindi LG riesce a fare ad una terza era del TV. Dopo il tubo cato- gennaio, è uno dei componenti cile da spiegare: il prezzo del solo pannel- prezzi migliori di tutti gli altri brand che dico, e dopo lo schermo piatto. della manovra. Siamo tra i Paesi di punta tra quelli che vogliono andare avanti nel rafforzamento dei principi dell’equità”. La tassa MERCATO Il rapporto di AGCOM fotografa un calo di utenti connessi, ma un grande aumento della fibra rivolta ai giganti del web prevede un’aliquota fissa al 3% (calcolata sui ricavi al lordo dei costi e al net- Rapporto AGCOM: la fibra ottica supera l’ADSL to dell’IVA e di altre imposte indi- Le linee FTTH in Italia sono più di un milione. Scendono le attivazioni di SIM. Pessima l’editoria rette) per le società che sviluppa- no almeno 750 milioni di fatturato di Pasquale AGIZZA rici, la fibra ottica ha superato a livello mondiale, di cui almeno l’ADSL anche se il totale delle 5,5 milioni in Italia. Si rivolge, in l rapporto trimestrale di AGCOM sullo utenze servite da connessioni altre parole, ai colossi come Fa- stato della rete fissa italiana è una me- in rame rimane di poco superio- cebook, Amazon o Google, che I daglia a due facce. Da un lato c’è un re a quelli serviti dalla fibra. Ad riescono a pagare allo stato cifre preoccupante calo del numero di utenze una crescita così marcata della irrisorie, se paragonate ai profit- connesse, che scendono di 260mila unità connettività in fibra non può che ti realizzati. Con la nuova tassa rispetto allo stesso trimestre e 660mila corrispondere una grande cre- dovrebbero invece entrare nelle unità complessive rispetto a giugno 2018. scita della velocità della nostra casse dell’erario 150 milioni nel Ma dall’altro lato sono sempre di più le rete. Il 50,3% degli italiani viaggia 2020 e 600 milioni l’anno quan- connessioni in fibra che sostituiscono le ad una velocità superiore ai 30Mbps (era- numero di SIM di circa 3 milioni. In chiusu- do la tassa sarà entrata a regime. vecchie ADSL, con un ovvio miglioramen- no il 5,6% nel 2015), mentre solo il 22% ra diamo uno sguardo al settore televisivo Il ministro dell’Economia, tuttavia, to in termini di velocità media. delle utenze fa registrare velocità inferiori e a quello dell’editoria. Buona prestazione non si è fermato qui: “Non voglia- AGCOM paragona i dati attuali a quelli di ai 10Mbps (erano il 70% nel 2015). della RAI, che vede i suoi ascolti salire fino mo solo la digital tax italiana ma giugno 2015, evidenziando una crescita Dati in chiaroscuro anche per quel che al 35% (+1,5%). Scendono Mediaset e La7. vogliamo che sia collocata den- di oltre 6 milioni e mezzo di unità per quel riguarda il settore mobile. Scendono di Buio pesto, invece, per quel che riguarda tro una misura definita sul piano che riguarda le connessioni con tecnolo- molto le attivazioni di SIM consumer (-1,3 l’editoria. Il numero di giornali venduti, in internazionale”. Misura che però gia FTTC, di 720mila utenze per quel che milioni di unità) ma questo calo è contra- versione cartacea o digitale, si ferma ad prevede la collaborazione di tutti riguarda la FTTH e 690mila unità per la stato da una crescita impetuosa nel set- appena 2,6 milioni di copie quotidiane gli stati europei e la complicata tecnologia FWA. Ora le linee FTTH in Italia tore M2M (+4,3 milioni di SIM). Il computo facendo segnare una flessione del 9,9% armonizzazione dei sistemi fiscali sono più di un milione. In termini nume- totale vede comunque una crescita nel su base annua. nazionali. torna al sommario 2 n.208 / 19 21 OTTOBRE 2019 MAGAZINE MERCATO Abbiamo provato il mini alimentatore per notebook (e non solo) dell’italianissima Eggtronic La BBC sbarca Il micro alimentatore Eggtronic è realtà (in inglese) sul E adesso arrivano nuovi finanziatori DAB italiano Potente ed efficiente, grazie ai brevetti della società, dal 2020 arriverà anche in versione italiana C’è l’accordo con di Gianfranco GIARDINA EuroDab Italia Tutte le radio vendute in Italia dal i parla tanto dei talenti italiani e 1° gennaio 2020 dovranno avere la delle startup costrette ad andare capacità di ricevere i segnali radio Sall’estero e non si capisce mai se è digitali DAB+. La BBC ed EuroDAB così vero che il nostro Paese sia inospi- Italia si portano avanti con i lavori, tale nei confronti delle nuove iniziative almeno per quanto riguarda la o si tratti della ricorrente esterofilia che trasmissione dei contenuti della serpeggia dalle nostre parti. Alcune volte BBC come nuovo servizio incluso nel viene da pensare che siano vere entram- multiplex DAB+ di EuroDAB Italia. be le cose: in Italia non si riesce a fare L’accordo prevede la trasmissione più innovazione perché sono i potenziali delle BBC News e di documentari, investitori e i distributori a credere che la di venture capital europeo collegato ai - a regime il nostro alimentatore sta al- programmi economici, sportivi, sola vera innovazione possa venire dal- fondaotri di TomTom, per un cosiddet- meno 20 gradi sotto quelli della concor- artistici e scientifici.
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