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BEHAVIORAL ANALYTICS in the ERA of TRANSHUMANISM the New Human Era and Evolving Human Behavior Will Redefine Our Outlook Toward Society, Businesses, and Governments

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BEHAVIORAL ANALYTICS in the ERA of TRANSHUMANISM the New Human Era and Evolving Human Behavior Will Redefine Our Outlook Toward Society, Businesses, and Governments BEHAVIORAL ANALYTICS IN THE ERA OF TRANSHUMANISM The new human era and evolving human behavior will redefine our outlook toward society, businesses, and governments Visionary Innovation Group October 2019 Contents Introduction – The Future Human 3 Today, nearly 90% of US adults access the internet The Next Revolution is Psychological, Aided by Technology 5 at least once a week. 85% admit that they will check Why are Companies Using Behavioural Analytics 6 their phone while engaging Key Industry Applications 7 in conversation with someone (Bagby, 2018). Nearly 70% Personalization – Empowering the Customer 9 of workers admit they feel distracted when they’re on The Power of a Nudge: Disrupting Social Behavior 10 the job (Udemy, 2018). 2030 Scenario: Risks, Challenges and the Way Forward 13 Combatting Resistance to Change 13 Data Privacy as a Rising Concern 14 ‘Ethical’ Behavioral Analytics 14 Behavioral Change for Good 16 Increasing financial burdens on healthcare and other Conclusion 18 spaces will drive more to Legal Disclaimer 19 privatised industries as costs are increasingly passed The Frost & Sullivan Story 19 to consumers. The global HC market will reach $3.2 trillion by 2025, growing at a 7.4% CAGR. 02 Introduction: The Future Human As we enter a new era of humanity, hardware and biological augmentation in several ways will enhance our Today, nearly 90% of US Advancesadults access in hardware the internet ability to think, sense, feel, perceive and function. The mind, body, and behavior will be heavily influenced and at least once a week. 85% shaped by technology, triggering the next evolution in humankind—becoming transhuman. and biologicaladmit that they will check their phone while engaging Transhumanism focuses on converging forces of the future, which will shape human experience and refine the augmentation will transformin conversation our physical with someone nature of humanity3. Disparate advancements in technological, social, medical, and behavioral aspects will (Bagby, 2018). Nearly 70% result in a revolutionary convergence, blurring our existing identities into “transhumanism.”1 Exhibit 1 shows capabilities,of workers resulting admit they feel advances in hardware and biological augmentation that will enhance physical capabilities. in a biologicallydistracted when they’re on the job (Udemy, 2018). enhanced “transhuman.” Exhibit 1: The Transhuman Era—A Future Whole-body Prototype, Global, 2030 Enhanced Intelligence Increased Attractiveness anotech data storage Solarprotected skin with memory system tonetexture changeability Enhanced Sensing Extreme Aging Increased frequency range Smart skin Increasing financial burdens parabolic hearing, network on healthcare and other sonar sensors map info spaces will drive more to onto visual field privatised industries as Sports Optimization Diseasefree Bodies costs are increasingly passed Turbocharged suspension Replacement organs, to consumers. The global flexibility optimied diet HC market will reach $3.2 trillion by 2025, growing at a 7.4% CAGR. Digital Hardware Digital Biometrics Enhancements Biosensors externally Error correction devices stimulate atmospheric tension Enhanced Strength Ubiuitous and in vivo fiber-optic Continual onitoring communications spine Internal wholebody navigational grid, cardiac flow and function monitor Source: Frost & Sullivan 1 Forbes: Transhumanism And The Future Of Humanity: 7 Ways The World Will Change By 2030 03 External wearables will improve our sensory and movement capabilities. Internal implants in the brain will have the ability to enhance human intelligence. TransformativeThe mass customisation business model has The evolution of the human body and thought is expected to trigger an evolution in human behavior and technologiesshown to increase will span sales experience. Among these, human behavior is intriguing because evolution in the way that we behave largely the evolutionby 80% and of order thought sizes shapes us as individuals, our society, businesses, and public policy. by 20%. Advancescapabilities. in hardware Human actions can be stimulated using behavior as the primary focus. Behavioral science derives its roots from and biological behaviorism, a theory based on the premise that all behaviors are attained through conditioning.1 As such, behavioral conditioning can be classified into two major types. The first type is classical conditioning, wherein an environmental augmentation will stimulus is paired with a naturally occurring stimulus.1 For instance, a food delivery service introduces discounts or offers transform our physical to its customers during lunch hours to stimulate a feeling of hunger. The second type is operant conditioning, wherein capabilities,BehavioralThe US Neutraceuticalanalytics resulting human behavior is driven by consequence.2 For instance, Uber uses motivational tactics to compel drivers to drive for in a biologicallymarket will grow to $200 will havebillion a by far-reaching 2025, growing longer in anticipation of incentives. As a subset of behavioral science, behavioral economics emerged as the study of enhancedimpactfrom on $150 “transhuman.”a wide billion in 2020. this human irrationality, which is used to make economic decisions. The focus of this white paper will revolve around behavioral analytics, which delves deeper into the “whats” and “hows” of human behavior to yield meaningful variety of spheres, understanding and implications of decisions taken over time as we move toward this new era of transhumanism.3 As including public policy shown in Exhibit 2, human behavior, in particular, is expected to transform to be more communal, empathetic, and industries.Insurance companies will motivated and efficient/optimized.4 actively promote and provide paths for healthier living Exhibit 2: Key Framework Themes for Evolving Human Behavior, Global, 2025–2030 based on your provision of data. The more data, the Evolving Human Behaviors more supplements. Technology will propel Efficient/ Optimized humans to be more communal, collaborative, Guided/Motivated empathetic,125 million motivated, EVs are expected to hit the and efficient.road by 2025, leaping Communal/Collaborative considerably, constituting 23% of the global passenger vehicle market. Empathetic Source: Frost & Sullivan 2 Very Well Mind.com: https://www.verywellmind.com/behavioral-psychology-4157183 3 Business.com: https://www.business.com/articles/guy-greenberg-what-is-behavioral-analytics/ 04 4 Frost & Sullivan—Transhumanism: How Humans will Think, Behave, Experience, and Perform in Future, and the Implications to Businesses With the evolution of human behavior, disciplines such as gamification and behavioral analytics—supported by technological leaps in AI and sensorization—will propel the use of common “nudge” tactics toward desired Today, nearly 90% of US outcomes across all aspects of life. adults access the internet at least once a week. 85% The Next Revolution is Psychological and will be Aided by Technology admit that they will check their phone while engaging Human behavior is dynamic and complex. Its high degree of variance makes it harder to predict behavioral in conversation with someone 5 outcomes. As evolution occurs in the way humans think, behave, experience and perform, in the future, (Bagby, 2018). Nearly 70% behavioral analytics will play a major role in conditioning human efficiency, communal behavior, motivation of workers admit they feel and empathy.3 Exhibit 3 highlights different avenues of tracking human behavior over the short term.6 Wearables,distracted implants, when they’re on apps,the supplements, job (Udemy, 2018). Exhibit 3: Technologies Aiding Behavior Tracking, Global, 2025-2030 and virtual reality come Internet of Things Omnichannel together to advance Unstructured, harderto- User behavior and experience interpret data collected from will be tracked across ways of thinking. more than 72 million devices multiple digital interfaces by 202 requires a behavioral connected seamlessly. analysis approach. Social edia Big Data Increasing financial burdens With the ability to filter About 160 ZB of data on healthcare and other unnecessary content and will be generated by 202. spaces will drive more to decreasing attention spans, This explosion of data advertisers will be forced to requires advanced privatised industries as spread their messaging in a analytical processing costs are increasingly passed unique, interesting, and capabilities to handle to consumers. The global useful manner to their faster data speed, targeted niche. Future Growth Areas for volumes, and variations. HC market will reach $3.2 Behavior Tracking trillion by 2025, growing at Predictive Analytics Business Intelligence One of the biggest Combination of data analytics, a 7.4% CAGR. benefits of tracking human Big Data and predictive behavior, AI will be used analytics will provide the to predict the likelihood of Customer Thought- Internal information required to an outcome. Lifetime assisted Body interact with users. Value Behavior Implants Web Analytics Appification The use of multiple customer An app for everything will interaction points to a Biometrics Voice- Emotional continue to be the mantra track user path influenced assisted assisted Analytics and will be the universal by behavior. Tracking Tracking interface with which human behavior may be gauged. Source: SCC.com; Frost & Sullivan With recent advancements in AI and Big Data analytics, it is possible to analyze small datasets collected over short intervals of time to predict emotional
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