Make the Point Survey Results October 2020 MAKE THE POINT SURVEY OVERVIEW On Monday, September 14, 2020, The Point of the Mountain State Land Authority issued a statewide survey to solicit input from Utahns regarding future development at The Point. The survey entitled, “Make the Point” asked Utahns to help “make The Point” by “making their point” through the survey. The brief, 5-minute survey was organized into three sections: 1- Site Attributes 2- Development Objectives 3- Development Approaches Building on significant public outreach conducted during The Point of the Mountain Regional Visioning process from 2016-2018, the “Make the Point” survey asked respondents to rate and rank importance of the Preferred Scenario’s main elements. The survey was conducted between September 14 through October 16, 2020 using the Qualtrics XM platform. Over a dozen news outlets (print, radio, TV and digital) covered the survey’s launch, garnering significant earned media coverage. In addition, cities, counties, state agencies and other partners disseminated information about the survey on their respective social media platforms, websites, print and digital newsletters. The resulting public response was significant, with approximately 2,838 Utahns completing the survey. The input gathered from the survey has been analyzed by The Point staff and a comprehensive report has been given to the planning consultant team for their consideration when working with The Point of the Mountain State Land Authority to create the master plan for the site. SITE ATTRIBUTES Respondents were asked to rate various site attributes on a scale of 1 to 5, with 1 being “not at all important” and 5 being “very important.” Out of the 2,838 responses, “parks, playgrounds and open space” site attribute gained the highest rating. Other highly rated site attributes included public transit options and connections to regional trail networks.The responses gathered demonstrated strong support for open space, public transit and active transportation. The same question was asked of respondents again, but this time with the goal to see how respondents would rank each site attribute compared to the others. Again, a majority of respondents ranked “parks, playgrounds and open space” and “connections to regional trail networks” as their top attributes. Restaurants and shops also ranked high, with a “university/ research presence” ranking the lowest. DEVELOPMENT OBJECTIVES In this section, respondents were asked about the importance of The Point’s various development objectives. Respondents rated each objective on a scale of 1 to 5, with 1 being “not at all important” and 5 being “very important.” Out of the 2,838 responses, “create parks, connected trails, open space, and recreational opportunities” was given the highest rating by 1,675 respondents. Rated as a close second objective was “promote a high quality of life for residents on and surrounding the site” development objective was rated 5 out of 5 in importance by 1,641 respondents. The same question was asked of respondents again, but this time with the goal to see how respondents would rank each development objective compared to the others. Much like the previous question that rated the importance of each development objective, the vast majority of respondents ranked “create parks, connected trails, open space, and recreational opportunities” (854 respondents) and “promote a high quality of life for residents on and surrounding the site” (555 respondents) as their first and second priorities respectively. The lowest ranked development objective was “explore opportunities to create a nationally recognized innovation district” with 1,325 respondents ranking it as their second-lowest priority and 132 respondents ranking it as their lowest priority. DEVELOPMENT APPROACHES Question three asked respondents to rank four development approaches on a scale from 1 to 5, with 1 being “not at all important” and 5 being “very important.” Out of the 2,838 responses, the “improve air quality” (1,743 respondents) and “protect the environment” (1,358 respondents) development approaches were rated 5 out of 5 by most respondents. This is consistent with the results of previous questions and demonstrates Utahns’ desire for The Point to be environmentally sound and to provide quality recreation and active transportation options to residents on and surrounding the site. OPEN-ENDED FEEDBACK The survey asked respondents to provide additional feedback about The Point. The overwhelming majority of written responses were positive and constructive, showcasing a well-intentioned desire for the site to be used to its fullest potential while simultaneously protecting the environment and enriching lives of residents on and surrounding The Point. Respondents would like to see more biking and walking facilities, open space, air quality improvements, and environmentally friendly design. Site Attributes Of the following choices, what do you feel is most important? Trails Parks Transit Shops Office Housing Entertain Research Connections to Regional Trail Networks 1,128 613 571 232 115 Responses Not at all Very Important Important Parks, Playgrounds, and Open Space 1,524 624 383 145 59 Responses Not at all Very Important Important Parks Public Transit Options Such As Buses and Light Rail 1,169 556 460 243 147 Responses Not at all Very Important Important Restaurants and Shops 1,068 690 542 233 122 Responses Not at all Very Important Important Office Space 615 500 463 400 350 Responses Not at all Very Important Important Wide Variety of Housing Options 578 557 452 438 385 Responses Not at all Very Important Important Entertainment Venues 750 644 607 359 224 Responses Not at all Very Important Important Universities / Research Presence 627 522 421 432 401 Responses Not at all Very Important Important Of the following choices, what is your top priority? Trails Parks Transit Shops Office Housing Entertain Research Connections to Regional Trail Networks Responses Higher Lower Priority Priority Parks, Playgrounds and Open Space Responses Higher Lower Priority Priority Public Transit Options Such As Buses and Light-Rail Responses Higher Lower Priority Priority Restaurants and Shops Responses Higher Lower Priority Priority Office Space Responses Higher Lower Priority Priority Wide Variety of Housing Options Responses Higher Lower Priority Priority Entertainment Venues Responses Higher Lower Priority Priority University/Research Presence Responses Higher Lower Priority Priority Development Objectives Of the following choices, what do you feel is most important? Jobs Residential/ Quality of Life Plan for Jobs Facilitate Create Complementary Explore Comm. Growth Urban Parks Development Opportunities Centers Maximize the Creation of High-Quality Jobs and Facilitate a Highly Trained Workforce 724 657 671 297 195 Responses Not at all Very Important Important Ensure Strategic Residential and Commercial Growth 797 717 592 251 197 Responses Not at all Very Important Important Promote a High Quality of Life for Residents On and Surrounding the Site 1,641 588 315 67 99 Responses Not at all Very Important Important Plan for Jobs Close to Where People Live 705 698 621 328 195 Responses Not at all Very Important Important Facilitate Urban Centers and Housing Types that Match Utah’s Workforce Needs 626 624 487 386 321 Responses Not at all Very Important Important Create Parks, Connected Trails, Open Space, and Recreational Opportunities 1,675 571 322 118 58 Responses Not at all Very Important Important Seek Complementary Development to Existing and Planned Development in the Surrounding Communities 762 707 528 333 208 Responses Not at all Very Important Important Of the following choices, what is your top priority? High- Strategic Quality of Jobs close Facilitate Create Complementary Research quality Growth Life to Home Urban Parks Development Presence Jobs Centers Promote a High Quality of Life for Residents On and Surrounding the Site Responses Higher Lower Priority Priority Plan for Jobs Close to Where People Live Responses Higher Lower Priority Priority Facilitate Vibrant Urban Centers and Housing Types that Match Utah’s Workforce Needs Responses Higher Lower Priority Priority Create Parks, Connected Trails, Open Space, and Recreational Opportunities Responses Higher Lower Priority Priority Seek Complementary Development to Existing and Planned Development in the Surrounding Communities Responses Higher Lower Priority Priority Explore Opportunities to Create a Nationally Recognized Innovation District Responses Higher Lower Priority Priority Development Approaches Of the following choices, what do you feel is most important? Improve Protect the Minimize Enhance Air Quality Environment Resource Mobility Use Improve Air Quality Responses Not at all Very important Important Protect the Environment Responses Not at all Very important Important Minimize Resource Use on the Site Responses Not at all Very important Important Enhance Mobility through Investments in Transit, Walking, and Biking Responses Not at all Very important Important Open-Ended Responses What Utahns are Saying about The Point Don’t build a shopping mall or shopping district - we have plenty of that. Don’t build a bunch of homes - we have plenty of that. Build a nationally recognized research park with office space and a transportation hub with some green space in there for good measure. For the love of humanity and our planet itself, we have to eliminate/minimize high density housing that has become the norm in