EXTENDED STAYS Full-Service Apartments LEARN ALL the BENEFITS of PREMIER PRIVILEGES PREMIERE

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HOTEL NEWS & INFORMATION FOR TRAVEL PROFESSIONALS ABCglobal services PREMIERAn ABC Global Services Publication Winter 2016-2017 IN THIS EDITION...

UNIQUELY ABC Candlewood Suites Comforts of Home Unique O erings Travel Economical Spacious Family Hyatt House

MainStay Suites MainStay Furnished Apartments Long Term Term Long Stays Aordable Home Like Home Like Setting Home2 Suites Homewood Suites Extended Stay Accommodations In-Suite Kitchens Hawthorn Suites NEW Comfort Hotel Living Book ABC rate code Temporary Assignments Staybridge Suites Family Vacations Rentals Corporate PREMIERE Churchill Living THE GROWING DEMAND FOR

OPENINGS Self-su cient Premier Hotel Program Hotel Premier Relocating Employees Relocating EXTENDED STAYS Full-Service Apartments LEARN ALL THE BENEFITS OF PREMIER PRIVILEGES PREMIERE

INTRODUCING NEW HOTEL OPENINGS AROUND THE GLOBE

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2 LEARN ALL THE BENEFITS OF

Exclusive Service and Special Amenities for Your Corporate VIP Clientele!

igh-spending leisure guests and complimentary Wi-Fi was “very important” With Premier Privileges, some participating VIP business travelers often for their stay. hotels offer travelers this option without Hrequire an extra level of service requiring them to use their precious points. to hold their business. Fortunately, ABC Global Services has partnered with many of COMPLIMENTARY BREAKFAST the top hotels around the world to help travel EARLY CHECK-IN AND professionals satisfy their most demanding Like Wi-Fi, complimentary breakfast customers. usually ranks near the top of travelers’ LATE CHECKOUT As part of its Premier Hotel Program, desired amenities. Having free breakfast ABC works with more than 350 four- and helps corporate travelers cut costs for their Time is precious and schedules are tight five-star properties across the globe to offer companies, ensuring a bigger return on for the VIP corporate traveler. Some hotels Premier Privileges by ABC. When you investment for their travel, and saves all in Premier Privileges offer early check-in and book a participating Premier Privileges hotel travelers time of having to seek out a breakfast late check-out, enabling those travelers to get for customers, they’ll be treated to special option in the morning. As a general trend, to their room even when they arrive on an amenities that will make their stay efficient, hotels have been revamping breakfast options early flight or wish to keep their luggage in memorable and satisfying. These amenities to offer greater varieties and healthier options, their room all day while they conduct business are accessible exclusively by booking with so Premier Privileges will help your top prior to a late afternoon or evening flight. the ABC rate code, so as an ABC agent, you travelers enjoy that trend. Access the Premier Privileges Program are uniquely positioned to offer these to your via your GDS using the “ABC” rate code for clients. easy booking and fulfillment! Participating Here are a few of the amenities you will WELCOME AMENITIES Premier Privileges’ properties are identified find with Premier Privileges: in the GDS under the ABC rate code with the identifier “ABC Premier Privileges.” Demanding travelers expect more and they are looking for something that makes COMPLIMENTARY WI-FI them feel like a highly-valued guest. All hotels in the Premier Privileges program offer a WE ENSURE YOUR GUEST While Wi-Fi access is free at many special welcome amenity, this might include a IS RECOGNIZED! hotels today, guests at four- and five-star welcome drink, local food specialties or high- hotels frequently must pay for access or end toiletries—to please these travelers from Once you have confirmed the reservation, have some level of loyalty program status to the moment they reach their room. please advise the ABC Premier Desk via email avoid the fee. Premier Privileges erases that at [email protected] uncertainty, with Wi-Fi access included in and include a copy of the PNR. This procedure the rate at all participating properties. Free ROOM UPGRADES will ensure that your clients enjoy the special Wi-Fi access is one of the top amenities attention and benefits that you, as a valued requested by travelers, and having to pay for It goes without saying that an partner of ABC Global Services, are entitled access often tops their list of pet peeves. That upgraded room is an immediate satisfier to. Upon check-in, your VIP travelers will re- holds true for top-spending travelers, even for any traveler, but for younger travelers, ceive a special communication acknowledging though you might think a Wi-Fi fee would be it’s a particularly big win. A study by your agency and advising them of the special a pittance to them. In a study from earlier this PricewaterhouseCoopers this year found that amenities they will receive during their stay. year conducted by Resonance Consultancy, millennial travelers were more than twice as For a full look at participating hotels and two-thirds of the wealthiest travelers—those likely to use reward points than travelers in available amenities, visit ABC’s Online Hotel earning at least $400,000 per year—said general to upgrade their room experience. Directory at www.ABCGlobalServices.com. 3 THE GROWING DEMAND FOR EXTENDED STAYS

Homewood Suites by Hilton | Albany, NY

he extended stay hotel segment modified to better fit with the long-term- is enjoying strong growth in stay traveler, and brands offer additional Tdevelopment and demand as services such as grocery shopping for guests. corporate use remains strong and more You’re more likely to see a store selling travelers discover the segment. ABC Global microwaveable meals and living essentials Services is well-prepared to help its clients rather than a fancy restaurant in the lobby. stay on top of this trend, offering access to Rather than an elaborate pool bar, you’re more than 1,300 extended stay properties more likely to find a relaxing patio area with through the ABC Premier Hotel Program a fire pit or barbecue pit free for guests to covering a wide range of brands and price use. points. Businesses needing to house relocating Unlike traditional hotel rooms, extended employees or those working away from stay properties more closely mimic a home- home on long-term assignments traditionally like experience for travelers usually staying a have been the target audience for extended week or longer. Rooms often are larger, suite stay hotels, but the properties have been setups with living spaces and kitchenettes. successful in attracting new types of Services such as daily housekeeping are customers as well. They are great options Staybridge Suites by IHG | Reno, NV

for people needing a temporary space to stay during a home renovation or after disasters, for visiting relatives during holidays or for a family traveling on vacation that does not wanting to cram into a one-room hotel and eat out for dinner every night. Millennial travelers are also drawn to extended stay properties, attracted by the non-traditional atmosphere provided by the additional space and amenities that were previously only satisfied through an apartment rental. Like standard hotels, the industry divides extended stay properties into tiers. These include upscale brands such as IHG’s Staybridge Suites, Hilton’s Homewood Suites and Hyatt’s Hyatt House brands. More moderately priced brands include IHG’s Candlewood Suites, Wyndham’s Churchill Living 4 Hawthorn Suites, Hilton’s Home2 Suites lower-tier extended stay hotels’ occupancy entire portfolio to be either new or renovated and Choice’s MainStay Suites brands. There rate was 74.1 percent, STR senior vice within the next few years. are other emerging brands that specialize president Jan Freitag reported. Overall U.S. On the amenity side, Hawthorn Suites in apartment accommodations, such as hotel occupancy in 2015 was 65.6 percent. this year began a new in-room cooking Churchill Living. Demand has been on the rise this year program to help guests learn how to better In the United States, extended stay hotels as well. The Highland Group, a research prepare tasty meals in its property’s in-suite firm that specializes in extended stay hotels, reported that extended stay demand during the third quarter increased 5.5 percent year over year, and occupancy has held over 80 percent. Extended stay brands are building up new supply to keep pace with this demand. More than 40,000 extended-stay hotel rooms were under construction in the United States as of this summer, the largest number seen in nearly two decades, according to The Highland Group. Increasingly, although the extended stay concept remains less familiar to travelers outside of the United States, extended stay brands also have been branching out around the world, including Mexico, Canada, Europe, the Middle East and Africa. Additionally, extended stay brands have been tweaking their designs and amenities Hawthorn Suites by Wyndham | McAllen, TX to help build demand. Staybridge Suites, Hyatt House by Hyatt | Austin, TX for example, this year launched a new have been boasting higher occupancies than design with modern amenities for its urban kitchens. Candlewood Suites has developed standard hotels, according to hotel research properties. Hilton has been redesigning a “lending locker” in which guests can firm STR. Last year, upper-tier extended stay Homewood Suites properties to make its borrow large appliances, fans and other items hotels had a 71.2 percent occupancy rate, and public spaces more modern and expects its they would not be able to pack themselves.

Feel relaxed from the start.

Spacious Suites Large Desk Space Fully Equipped Kitchens Free high-speed Internet Free Laundry Candlewood Cupboard®

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