Hispanic Market Weekly

May 13, 2013 Volume 17 ~ Issue 18

+ Sign in to Your Account H i g h l i g h t s SR Three. Two. One...Upfronts 8 A HIspanic Market Weekly special report A Conversation With… Craig Geller As the annual Upfront showcase gets the Hispanic audience isn’t going away… network on broadcast (HMW Archives At nuvoTV, English- underway this week, network executives it’s getting bigger,” says Steve Mandala, 2/27/13. Broadcast TV Ratings Watch). language content is clearly are in overdrive fine-tuning the flashy executive vice president of advertising focused where bicultural presentations that place their upcoming and sales at Univision. “Advertisers first Hispanic networks on the cable side have Latino see themselves, and primetime lineups, productions, and took money to cable and now they’re also delivered strong numbers in 2012 it’s the core of the network’s new platforms before advertisers, media looking at Spanish-language because it’s and so far into 2013. growth and marketing executives and agency buyers. growing and their dollars go further.” strategy. Fox Deportes had a record-breaking The ultimate goal is the same: grab a Leading into the 2013 Upfront the 2012 and in the first week of 2013 set bigger slice of the television advertising consensus is positive: “robust,” “optimistic” all-time highs among both total viewers 4 dollars pie. and “fascinating” are some of the words and viewers 18-49 in total day, primetime used to describe the marketplace. and weekend day viewership, boosted by A Message Although the population numbers and strong growth from its news and soccer And A Chuckle spending power of U.S. Latino consumers Spanish-language networks have talk show “Central Fox.” Tecate’s revamped strategy are no secret, the share of advertising increasingly become powerful competitors In this year’s first quarter, Discovery en of bringing back “el dollars allocated to Hispanic television for traditional English-language broadcast hombre” to target a broader Español and Discovery Familia achieved doesn’t compare. and cable networks. spectrum of Latino men is their most-watched quarters on record, delivering results. Data from Kantar Media reveals In this February sweeps period, Univision including growth in a number of key that spending on Spanish-language came in as the No. 4 network on all of demos. Discovery en Español increased television represented 8.2 percent of broadcast among viewers 18-49 and 18- viewership year-over-year for the fifth 10 the total invested in advertising in 2012. 34, finishing ahead of NBC for the first consecutive quarter, according to data Julio Aponte This despite the fact that, according to time (HMW Archives 2/21/13. Broadcast from Nielsen. Nielsen, Hispanics make up roughly 17 TV Ratings Watch). has been named director percent of all television viewers and 19 Driven by their growing numbers, Hispanic of Hispanic sales at percent of the coveted 18-49 year-old During the same period, Telemundo consumers are wielding increasing Sun Broadcast Group, overseeing sales of all demographic. averaged 1.32 million primetime viewers, influence on the U.S. media landscape the best in the network’s history among – from programming to channels to new the radio group’s Latino “More and more advertisers and total viewers. In February, Telemundo was media vehicles. properties including “ marketers are starting to recognize that the fastest-growing Spanish-language

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“The Hispanic market is getting stronger by the day,” “All three major players – Univision, Telemundo and while the daytime lineup will feature “Suelta la Sopa” says Bob Turner, president of network sales at Azteca MundoFox – are going beyond telenovelas, reality and the game show “Entre Grandes y Chicos.” América. “There’s more Hispanic TV competition shows and scripted series,” says media analyst Julio entering the market, which leads to better competition Rumbaut. “There’s more programming outside of the “Telemundo’s momentum in the marketplace is and in the end, better product/content for the clients standard this year.” undeniable and given the unprecedented growth of the to reach their consumers.” Hispanic audience, we see only a robust future for our At this week’s Upfront, Telemundo will unveil over content and for our clients,” says COO Jackie Hernández. Tried And True… 1,000-plus hours of new content, including five “There is an enormous appetite for our brands.” telenovelas and two daytime series and a second With A Shot Of New season of “La Voz Kids” for the 2013-2014 season. Late last week, Univision executives revealed plans to launch 30 new shows across its television networks While few executives are willing to offer previews of The network teamed with Ryan Seacrest Productions as well as to offer advertisers increased product their Upfront presentations, the common denominator to create “Duelo Musical: Super Estrella”, a head-to- integration opportunities. In the mix are two new for many will be new offerings playing closely to their head music battle. Televisa-produced telenovelas – “La Tempestad” and most successful formats. The lineup of primetime telenovelas includes “Dama “Mentir para Vivir.” Both will extend their storylines y Obrero,” “La Impostora” and “Reina de Corazones” into digital and social media platforms.

www.hispanicmarketweekly.com On the sports front, Univision looks no different. While some will provide coverage of the point to a flat or minimal gains for FIFA Confederations Cup, the the 2013-2014 season, most agree CONCACAF Gold Cup, the FIFA U- that Hispanic networks will buck 20 World Cup and the 2014 World the trend. Cup Qualifiers. The company’s second broadcast network, UniMás, “If history holds true, it will be which now targets younger Latinos different,” says Lia Silkworth, will showcase La Viuda Negra,” managing director of Tapestry, based on the true-life story of a SMG’s multicultural media buying 1980’s Miami drug lord, and soccer- firm. “We know the different factors themed series “La Selección.” playing into our landscape – the supply situation isn’t as impacted “We are optimistic about a share as in the general market. The shift” from English-language upside is still large given that so networks, Univision CEO Randy many brands are not active in the Falco said during a pre-Upfront Hispanic market.” press conference. Under the “one for all” theme, the media Although many networks have conglomerate’s Upfront strategy, been holding “client development he added, will focus on the multi- meetings” with current and potential platform its multiple platforms advertisers the last several weeks, deliver. “The emphasis is on more few are willing to venture a guess targeted multimedia programming of where dollars will go. with more cross-platform Rumbaut points out that while marketing.” Upfront sales forecasts for total market or English-language Will The Dollars networks are in the two-percent Come? range, Hispanic television could deliver a dollars surprise. Companies like Procter & Gamble, General Mills, Unilever, Coca Cola, “It could be a good year,” says Ford, and Walmart have made the Rumbaut. “We might see sales Latino market an imperative for higher than two percent, although growth… and this year’s Upfront not into the double digits.” www.hispanicmarketweekly.com This Week’s News And in September, music superstar Jennifer López acquired an equity CONVERSATIONS stake in the network.

A Conversation The creative, production and marketing With… Craig Geller partnership put López on screen as well as behind the camera. J.Lo, along with Senior vice president of advertising her Nuyorican Productions’ partners sales at nuvoTV Benny Medina and Simon Fields, set out At bicultural cable network nuvoTV, to refine nuvoTV’s original programming English-language content is clearly lineup (HMW Archives 9/16/12. A High- focused on young, bilingual Hispanics, Profile Partner For NuvoTV). a demographic described as “modern What is now nuvoTV began in 1997 Latino.” It’s that content where as a programming service, Sí TV, bicultural Latino see themselves which produced two bilingual shows represented, that’s at the core of - “Café Olé” with Giselle Fernández” the network’s growth and marketing and “Funny is Funny – that aired on strategy. Galavisión. The target: to deliver “cutting edge” A year after the launch, company programming. executives decided to make Sí TV The last year has brought a flurry of a full-fledged television network activity to nuvoTV, including a $40 focused on delivering Hispanic-themed million investment allowing for the programming in English (HMW Archives expansion of original programming 3/1/04. Three. Two. One... Launched). tailored to the culture and lifestyle Sí TV, the network, debuted in 2004 of American Latinos (HMW Archives targeting bicultural Latinos ages 18-49. 9/3/12. New Dollars For NuvoTV). In mid-2011 it took on its “new voice” The network crossed the 30-million- – becoming nuvoTV as part effort to subscriber threshold, boosted expand its reach. by launches in Atlanta, Seattle, Minneapolis-St. Paul, the Washington, The network became Nielsen rated D.C.-Baltimore-Virginia area and in 2011 and in its first full quarter Puerto Rico. measured, nuvoTV delivered nearly

www.hispanicmarketweekly.com 6 million unduplicated households our size. Today we’re in 32.6 million across markets including Los Angles, Nielsen television households. New York and Miami (Hispanic Entertainment Business Archives Can you give us a preview of 2/1/12. Cable TV Ratings Watch). nuvoTV’s Upfront presentation? We have a new head of programming, Here are the most outstanding Bill Hilary, who’s a 20-year veteran points of Hispanic Market Weekly’s leading BBC America and Comedy conversation with Craig Geller: Central and was also in president of Magna Global Entertainment, who English-language television for brings tremendous ideas. There will Hispanics, does it work? also be the infusion of the Jennifer López Absolutely yes. The question then equity partnership and the creative becomes how to make it culturally vision of her Nuyorican Productions. relevant. While language is only one You’re going to see from comedy to aspect of your culture, you need those potentially scripted with lifestyle and cultural markers that relate to and docu-series all inside of nuvoTV. reflect who this consumer is. Today, we’re a nation of more Hispanics born Forecasts about advertising dollars here – 37 million - than immigrants. this Upfront season are mixed, While they may be consuming the what do you anticipate? majority of their content in English, The leading economic indicator for it’s content that doesn’t resonate with us being an immature but emerging them from a cultural standpoint. channel is traditionally demand for our space is higher than ever. While fully How is nuvoTV performing in terms mature networks may see a shift of of both ratings and advertising revenue between each, our position dollars? is that new business will be the fuel We’ve almost doubled our base of our network. Clients that are in are of clients coming in as there is going to take a bigger position. And heightened awareness of the modern the opportunity to reach this particular Latino. In terms of ratings, it’s slow sector of the Hispanic marketplace is growth. We’ve only been Nielsen ever more critical. NuvoTV’s audience rated for less than two years and that is higher educated, has a higher household was monumental for a network of income and own more homes than others.

www.hispanicmarketweekly.com Who is the modern Latino at the Do advertisers understand the core of nuvoTV’s audience? need to connect with Hispanic A Hispanic with an average age of 32 consumers? and an average household income There’s a difference between getting reaching $61,000 per year. They are it and acting on it. Before, they were influencers within their community not really reaching modern Latinos and their family. Seventy percent because language is only one aspect, own their own home. You can’t them and acculturation/assimilation are to be entertained by content that’s often misused. Advertisers understand overly Hispanicized. They want to see they have to do something but many themselves represented – not as the have segmented their marketing plan. maid or the gardener. Their viewing A total market approach has to focus preference isn’t you’re abuela’s on reaching Latinos at an emotional novela. The novela is a phenomenon level to really capture them. In an they can’t say they won’t watch, but environment where consumers feel it has to be reflective of how they live content is relevant to them, there’s their lives. more engagement.

How is digital media impacting What does the Hispanic cable nuvoTV and Hispanic cable television landscape look like networks? today? As a channel that is a producer of Many of the large networks are at the leading content we have to take a mercy of their parent companies but strong position on our digital platform. as independents, we have been true That will include multiple screens, to our mission and that’s validated distribution in all aspects. For us in our position. Others are talking about ad sales, we see the digital platform bilingual-bicultural programming as being another connecting point to when 90 percent of their content is the consumer we desperately want Spanish-language. That content can’t to make a relationship with. It’s that represent English-dominant Latinos. engagement factor. I’m not suggesting Spanish-language television is dead, quite the contrary, a total market approach that includes English and Spanish is best if you want to reach the broadest audience.

www.hispanicmarketweekly.com May 13, 2013 Volume 17 ~ Issue 18

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RADIO Growth Plateau Maturity And For The Leader With more than 14 million weekly Diversity listeners age 12 and older through 326 For Hispanic Radio rated AM, FM, HD Radio and streamed stations, Mexican Regional remains the A changed Hispanic radio marketplace most popular Hispanic radio format in reveals two different audiences, a the U.S., though its growth has slowed mature crowd for Mexican Regional and its audience is aging. and a diverse one for Spanish Contemporary, according to Arbitron’s The format delivered a 2.9 percent latest Radio Today report. audience share in Spring 2012, according to the Radio Today report, The wide-ranging report released by down a bit from 3.0 percent in Fall 2011 Arbitron last week offers a snapshot of and Fall 2010. the U.S. radio market and it includes some interesting findings from the That share makes it easily the most Hispanic sector. It examined several popular Latino format, and tied for Latino formats including Mexican No. 13 overall with Contemporary Regional and Spanish Contemporary/ Christian. Spanish Hot AC, the latter of which were combined for the first time. The main thing to keep and eye on with the Mexican Regional format is the While U.S. Hispanic radio certainly fact that its audience is maturing - the has much more to offer than those two format’s percentage of listeners age formats, a look at the pair quickly reveals 18-34 has dropped from 52 percent two very different audiences, reinforcing in 2005 to 38 percent in Spring 2012, the notion that it’s important for media while listeners 35-54 have grown from executives and advertisers to realize 32 percent to 41 percent. how diverse the medium can be. “It’s not as if all of a sudden older people started listening,” says Monica Narvaez, Hispanic broadcaster account specialist at Arbitron. “It’s the fact that those listeners that were there five www.hispanicmarketweekly.com May 13, 2013 Volume 17 ~ Issue 18

+ Sign in to Your Account or 10 years ago still have the passion for Mexican That said, 94.9 percent of the format’s listeners are The spending power of the U.S. Hispanic segment Regional, but that generation became older.” Hispanic, No. 2 by a large margin and behind only should encourage other categories to step up as well. Mexican Regional. Studies put Latino spending power at $1.3 trillion, Also, of the 22 formats Arbitron looked at for the study, which would make it the ninth-largest economy in the Mexican Regional has the seventh highest proportion Still Plenty Of Room world. of male versus female listeners, 59 percent to 41 percent. That said, the percentage of male listeners For Growth “It’s the best time to get into particular segment of the has declined slightly since Fall 2010. It’s no secret that the Latino population continues to population,” Narvaez insists “because you’re starting grow at a brisk pace in the U.S., and that has helped to brand at a younger age.” Spanish Contemporary: Hispanic radio formats grow over the years as well. MARKETING The Most Diverse But the influx of Hispanic listeners, particularly While Mexican Regional has an older and decidedly younger U.S. Latinos, has also benefited non- A Message And A Chuckle more male audience, Spanish Contemporary/Spanish Hispanic radio formats. Admitting that an original strategy was too narrow Hot AC attracts a very wide demographic. focused, Tecate’s revamped strategy of bringing back “Formats including Top 40 and also Rhythmic CHR “el hombre” to target a broader spectrum of Latino In fact, the two formats - combined in the latest Radio have specifically benefited,” Narvaez observes. “For men is delivering results. Today report for the first time - were the only to claim example, in markets such as Houston, Los Angeles at least 6 percent of its audience from each age and Miami, stations are now catering to English- The Heineken-owned brand’s latest campaign - “Es group examined. That includes listeners 12-17 (6.4 dominant Hispanics, and also younger Spanish Fácil Ser Hombre” takes a witty tone and picks up on percent), 18-24 (11.0 percent), 25-34 (23.8 percent), speakers.” real-life situations where men use ingenuity to resolve 35-44 (22.2 percent), 45-54 (17.1 percent), 55-64 unexpected challenges. The scenarios presented are (10.4 percent) and 65-plus (9.0 percent). And with the Latino population booming, there’s quite familiar to most Hispanic men. perhaps no better time for advertisers to target them With such a diverse demographic, more and more via radio. “We need to break through the clutter, and in order to Spanish Contemporary stations have been testing do that you have to create positive destruction,” says the waters of mainstream English-language music “When you have the non-Hispanic population growing Félix Palau, vice president of marketing for Tecate. as well. by about 5 percent and Hispanics growing by double “You have to be unique and be relevant.” digits, I really don’t see that slowing down,” says “What the stations have done is primarily Spanish Narvaez. “A big part of the message is the time is He points out that over the last few years Tecate’s music, such as reggaetón or bachata, but they’ve now. marketing strategy has been to build upon the also started to add English artists and music into brand’s values, which include masculinity, ingenuity their libraries,” Narvaez notes. “You also have a lot Advertising categories that are already strong and carácter. The new campaign highlights those of crossover artists, like Shakira, Ricky Martin and in using radio to target U.S. Latinos include traits, elevating them to a national level broadcast on Pitbull.” telecommunications, electronics, grocery, home both sides of the border. improvement, furniture and automotive.

www.hispanicmarketweekly.com May 13, 2013 Volume 17 ~ Issue 18

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“We had to ensure the scenarios presented were Airing nationally, “Es Facil Ser Hombre” has an extended to include all Hispanic men of character relatable to all Hispanic men, not just Mexicans,” increased presence in Tecate’s key markets, including despite their language of choice.” Palau adds. Arizona, California, Illinois, New Mexico and Texas. The television component includes Spanish-language Palau is particularly pleased with the current The campaign includes three 30-second television spots on national networks - Univision, Telemundo, positioning, which has delivered solid results. In spots and three radio commercials plus out-of-home UniMás, Galavisión, Estrella TV, Fox Deportes, ESPN 2012 Tecate sold 14 million tanks of beer and Tecate ads that are running in key markets. The campaign, Deportes, Univision Deportes, Azteca America, LATV Light’s sales were up 50 percent last October. which is also running in Mexico, was created by and NUVOtv – and English-language commercials in “Tecate led Heineken’s growth in the Hispanic Olabuenaga Chemistri, Tecate’s Hispanic agency of select local markets. record. market,” Palau says. “And Tecate Light is on fire.” “It’s all about efficiencies and the best way to reach Tecate has been active in the U.S. Hispanic market In the first 30-second spot, “Boda,” a bride looks the Hispanic core is national TV in both Spanish- since the early 1990s. In early 2012, the Heineken- confused after a few tosses of the bouquet has language and English,” says Palau. “Right now we owned brand selected Mexico-based Olabuenaga it bounce back into her hands. When the camera don’t have the dollars to do national English-language Chemistri as its new Hispanic agency of record, turns… it’s a man jumping in to intercept the flowers television so over the last few years we’ve been handling all advertising for Tecate and Tecate Light and toss them back. The spot closes with: “A man buying local media in English; almost 100 percent of (HMW Archives 2/6/12. Tecate Shifts Account To prefers an uncomplicated life.” out of home is English; and digital will almost all be Mexico). in English.” In “Llaves,” the second television spot in the campaign, For the last decade, the bulk of Tecate’s advertising a man arrives home from a late night out to realize he Palau admits that there’s still plenty of work to be to U.S. Hispanics has been in Spanish, but the brand doesn’t have his keys, so he turns to his cell phone done, especially since Tecate’s digital footprint is has increased its activations of English-language for help. A group of mariachis appear to serenade minimal. Executives are actively working to develop initiatives aimed at more acculturated Latinos. his wife who opens the door without knowing about a digital network “that goes beyond Facebook.” the missing keys and saving him from an argument. They’re also pursuing integration opportunities in The Spanish-language advertising targets recent “A man knows there is always another way in,” the total market media, which Palau describes as an Mexican immigrants, mostly Spanish-dominant. In narrator closes. “effective, efficient” strategy. English, the goal is to connect with second and third generation Latinos – regardless of their nationality The Spanish-language radio and out-of-home A veteran of the U.S. Hispanic market, Tecate’s - who have a distinctly Hispanic culture, but prefer components follow the tone of the television marketing momentum has evolved over the years, its English. commercials. In one of three 60-second radio spots, strategy changing as the brand’s consumer base and a man shocks his wife when he stops to ask for distribution footprint expanded. Despite the perception that the sport was dying, Tecate directions while driving and in another a husband made boxing the backbone of its marketing outreach hanging out at a bar with friends tries to determine “In the past, we focused more on the Mexican to U.S. Hispanics, particularly Mexican immigrants how upset his wife is by calling home pretending to newcomer who’s been in the U.S. for less than 10 The brand’s message “con carácter” showcases the be a pizza delivery man. years,” Palau says. “But over the years our target has boldness and masculinity of the Tecate fan.

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Tecate’s outreach to U.S. Hispanics has been closely the demographic or physiographic information used and offered in their preferred languages. tied to sports almost from the start. by marketers to allocate budgets and resources - marketers must proactively connect with this rapid Altogether, this reform creates marketing opportunities Since 2001, Tecate and Tecate Light have had key growing and ever powerful Hispanic consumer, or for television and radio broadcasters, online/mobile sponsorship roles in the Toyota Grand Pix of Long face a declining market share. marketers and overall marketing communication Beach. Another key component is boxing. The strategists as more advertisers seek to reach this brand zeroed in on the sport in 2007 and has it the Hispanics make up 16.2 percent of the overall U.S. growing consumer group. The Latino segment will backbone of its marketing outreach to U.S. Hispanics, population and, most importantly, account for an now be visible and real, showing up in consumer particularly Mexican immigrants (HMW Archives average of 37 percent of the population across the research data as well as the point of sale. 9/10/10. Tecate Celebrates With Boxing). country’s ten largest DMAs. So marketers, embrace this opportunity to welcome In mid-2011, Tecate signed on as the official beer With immigration reform, these numbers will surely these underserved spenders with open arms. Because sponsor of the International Boxing Hall of Fame surge again. if you think you can’t afford to target Hispanics; the (IBHOF), marking the first time a Hispanic or Latino- reality is you can’t afford not to. focused brand has sponsored the IBHOF’s induction In the 1980s, millions of undocumented immigrants weekend (Hispanic Sports Business Archives 6/10/11. who gained legal status in the U.S. through the Con Los Guantes Puestos). Immigration and Reform Control Act were active consumers yet ignored by marketers who based their arriba/abajo INSIGHTS budgetary decisions on published reports instead of actual population size and demographics. Julio Aponte has been named director of Hispanic Eleven Million More Reasons sales at Sun Broadcast Group, overseeing sales of Retailers and merchants in Hispanic communities to Market to Hispanics all the radio group’s Latino properties including the benefited from the strength and the power of these recently signed “El Vacilón del Mandril” morning A column by George San José, president of The undocumented residents. For example, during this show. Hosted by popular Mexican radio personality San Jose Group time small Latino supermercados - also known as Ricardo Sánchez, “El Mandril” offers a mix of jokes, “bodegas” - outperformed large total market grocers skits, music, interviews, and news. Major advertisers will soon have approximately 11 by a 3:4 ratio on many well-known American products million more reasons to establish a robust multicultural when marketed in-language. As part of those responsibilities, Aponte will work marketing program. For the second time in thirty alongside Sun’s programming department to years, the Hispanic population in the United States When Congress passes fair and sustainable identify and develop bilingual and Hispanic-focused could grow by millions overnight. immigration reform legislation, the U.S.’ Hispanic products. population could reach upwards of 60 million with As the government continues to devise a plan nearly 55 percent residing in the top ten DMAs. Most Aponte brings 23 years of sales experience to the for documenting immigrants - who are energetic importantly, the largest percentage of this population position. Until recently, he was director of Hispanic consumers and large contributors to the $1.4 trillion speaks and consumes media that is culturally relevant sales for Cumulus Media Networks En Español Latino spending power, but not included in any of

www.hispanicmarketweekly.com 10 May 13, 2013 Volume 17 ~ Issue 18

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– which delivers programming including HIspanic Market Weekly “Conexión Thalía” and ESPN Deportes Radio. he pfront chedule 2332 Galiano Street, Coral Gables, FL 33134 T 2013 U S Tel: 305.448.5838 - Fax: 305.728.7001 Following the $2.3 billion cash-and-stock May 13 www.hispanicmarketweekly.com acquisition of Citadel Broadcasting and Citadel Azteca América Media Networks in 2011, Cumulus became Publisher: Arturo Villar 5PM - Per Se - Time Warner Center, 4th Floor (10 Columbus [email protected] the largest pure-play radio broadcaster in the Circle) U.S. The company owns or operates roughly Editor-in-Chief: Cynthia Corzo 570 radio stations in 120 markets as well as May 14 [email protected] a national radio network serving 4000-plus Univision Chief Marketing Officer:Marcelo Salup stations. 11Am - New Amsterdam Theatre [email protected] (214 W. 42nd St) Advertising Sales: Heléne Coutinho In mid-2007, he joined Bela Broadcasting’s [email protected] KBEH-Channel 63 in Los Angeles - an MTV Discovery US Hispanic Web Manager: Andrew Schwartz Tr3s affiliate - as general sales manager. Before 3PM - Gotham Hall (1356 Broadway @ 36th St) [email protected] that, Aponte was western region manager of transportation provided from Univision event Hispanic sales for ABC Radio Networks (HMW Operations Director: Zelena Rivera Telemundo [email protected] Archives 8/28/07. News Briefs). 6PM - Jazz at Lincoln Center’s Frederick P. Rose Hall Time Warner Center (Broadway @ 60th) Hispanic Market Weekly is published every Monday Earlier in his career, Aponte was sales by Solmark Media Group, Inc. HMW has no manager in Los Angeles for Group W, a Miami- May 15 connection to any other existing newsletter, media group, agency, advertiser, researcher or network. based owned and operated Hispanic radio Fox Hispanic Media group; president of Emmis Argentina and vice The editors are solely responsible to their readers 11:30AM - Alice Tully Hall at Lincoln Center and to themselves. president of Radio Unica; and senior account (1941 Broadway @65th St) - Media check-in @ 10:30AM manager at Univision Television Station COPYRIGHT NOTICE: Group. ESPN Deportes It is a violation of federal copyright law to reproduce or 5:30PM - Joseph Urban Theater - Hearst Tower distribute all or part of this publication or its contents by any means. Hispanic Market Weekly does not license (300 W. 57th St) or authorize reproduction by subscribers or anyone else without specific written permission. However, multiple NUVOtv copy or site license subscriptions are available at 6PM - Edison Ballroom (240 W. 47th St) substantial savings. Please contact Heléne Coutinho at 305.448.5838 for more information. Televisa Publishing + Digital Copyright 2013. Hispanic Market Weekly. 6:30PM – Guastavino’s (409 E. 59th St) All rights reserved. Launched March 24, 1997, HMW has been chronicling Tr3s: MTV, Música y Más breaking news in the Hispanic marketing and media industries every week. For our editorial pledge please 8 PM – Webster Hall – 125 E 11 St. (b/w 3rd & 4th) visit www.hispanicmarketweekly.com