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Maria Herrera Maria Herrera Brand Partnership Opportunities Inaugurated as the FIM Road Racing Championship Grand Prix, and the oldest motorsport World Championship in existence, MotoGP™ has been thrilling race fans since 1949. Unsurprisingly it continues to win new fans as it expands around the globe. Its 19-round season visits a total of 16 countries across 4 continents, showcasing the world’s fastest motorcycle racers in three categories com- prising Moto3™, Moto2™, and MotoGP™– the pinnacle of motorcycle racing. MotoGP™ features the most technologically advanced and fastest pro- totype machinery on the planet. Producing over 250hp on a bike that weighs less than 160kg results in 0-100km/h (62mph) acceleration in under three seconds, and top speeds above 350km/h (217mph). Add to this the extreme lean-angles of over 60-degrees from the vertical, and braking forces more than 1.5G, holding on with just hands and feet, and it’s clear to see why the riders’ exploits are beyond comprehension. MEDIA COVERAGE Atotal of 207 countries and territories received live or same-day-delayed programming of the 19 Grands Prix held in 2018, with total broadcast hours reaching 31,525. A total of 9,454 media representatives from 66 countries attended the GPs, with an average of 498 media staff attend- ing each event. These ever-increasing figures underline the successand continued growth interest in MotoGP™ around the world. A GLOBAL MARKET MotoGP™ travels the world, with the world in tow! It brings the motorcycle racing show to all, as well as featuring the very best riders from world. The all-new FIM Enel MotoE™ World Cup made a debut in 2019 as a new category of motorcycle racing. This parallel path of racing combines speed and sustainability like never before, with the electric 2019 Energica Ego Corsa ready to get out on track. The motorcy- cles will all be identical in the Cup, supplied by Energica Motor. What’s more, all the energy stored in the The pull of MotoGP™ is represented by the diversity in the nations com- peting across the three classes of the batteries that will power the motorcycles will be produced from renewable resources, a commitment from Enel, the Title Championship, including: Argen- tina, Australia, Czech Republic, France, Germany, Indonesia, Italy, Japan, Sponsor of the series. Kazakhstan, Malaysia, the Netherlands, Portugal, Spain, South Africa, Switzerland, Turkey, Thailand, the UK and the United States. Big crowds consistently attend Grand Prix events around the world, with over 2.8 million spectators Enel X, the Official Smart Charging Partner of the series, will not only provide a mobile charging solution, the JuiceRoll, but heading to the track in 2018 to watch MotoGP™. Out of the 19 Grands Prix on the 2018 calendar, 16 once more Solar Panels as well. Battery capacity is around 20 Kwh, power up to 120Kw (around 160 Hp) and the maximum speed up to attract- ed crowds of well over 100,000 spectators (Argentina, Austin, Jerez, France, Mugello, Catalunya, 270km/h. The grid comprises 18 riders, including the presence of female rider Maria Herrera. They’re split up into 12 differ- Assen, Sachsenring, Brno, Austria, Silver- stone, Misano, Aragón, Thailand, Sepang and Valencia). The newest ent Teams comprising MotoGP™Independent Teams and some teams from Moto2™ and Moto3™. event on the calendar, the PTT Thailand Grand Prix drew the biggest crowd of the year with over 222,000 spectators, followed by the Austrian GP at the Red Bull Ring. Media Information DIGITAL The pace of the on-track MotoGP™ action is matched by Dorna’s dynamic LIVE TV delivery of digital content, serving a dedicated and enthusiastic fan base BROADCASTED 31,525 HOURS who utilise the latest technology to consume their favourite sport. 207 DIGITAL AUDIENCE COUNTRIES REACHED (RECEIVING LIVE TV SIGNAL) TOTAL BROADCASTED HOURS Reach 6.7B Videoviews1.25B Engagement361M SOCIAL MEDIA FANBASE MotoGP™ keeps the sport’s growing global fan base fully up-to-date with all the developments on the race track and around the paddock via, Facebook, Twitter, Instagram and YouTube. 428 MILLION 66 HOMES REACHED VIA CABLE SATELLITE NETWORKS COUNTRIES REPRESENTED BY MEDIA PERSONNEL 13M 2.4M 6.4M 1.8M Fans Followers Followers Subscribers 9,454 498 Reach 4.3B Reach 790M Reach 1.6B Videoviews 133M MEDIA REPRESENTATIVES Videoviews 860M Videoviews 97M Videoviews 166M Engagement 237M Engagement 6.1M Engagement 118M 51% ARETV PERSONNEL MEDIEA PROFESSIONALS PER GP (AVG) Source: GoogleAnalytics CSM International GmbH, Nielsen Sports, Zenith Media and Kantar Media all contribute to Dorna’s market analysis work. THE OFFICIAL WEBSITE OFFICIAL MotoGP™APP Available in six languages, MotoGP™.com provides Live Online The Official MotoGP™ application is the only official app and OnDemand Video in High-Definition, plus news, photos, which provides Live Video, Live Timing and Live 3D official results and historical statistics, interviews, special Tracking of each practice, qualifying session and race of features and much more, providing extensive coverage of the MotoGP™ World Championship – all available in real- every Grand Prix. time and on demand via your smartphone or tablet. WEBSITE AND APP DATA 96M 24M 294M Sessions Users Page/Screen Views 05:09min 30M Average Session Duration Videoviews (Plays) USER PROFILE 41% 44% 15% 18 -34+ years 35 -54+ years 55+ years Source: GoogleAnalytics 27 SPECTATORS AT THE CIRCUIT MEDIA PROFILE PROFILE The MotoGP™ Championship appeals to a young 70% follow the Grand Prix on television alongside friends ™ audience, with 65% under the age of 35. These figures are and family, making it a shared experience for most Studies carried out at Grand Prix circuits around the world show a MotoGP for the first-ever time. The statistics also speak heavily in backed up by the fact that 43% have been following the viewers. In addition, 83% of those who watch MotoGP™ on significant loyalty to the MotoGP™ brand. On average, MotoGP™ fans the sponsors’ favour, with 83% of fans tending to choose a ™ sport two to five years, meaning newcom- ers and television say they would tend to choose a brand come in a group of four, with 70% arriving by car and 20% by brand because of its association with MotoGP . younger viewers of the sport are growing in number. These because they associate it with the sport. This proven motorcycle. ™ factors are key for the appeal of the Championship to statistic is essential for MotoGP ’s commercial partners. The average distances they travel to an event is 270km. Their advertisers, broadcasters and sponsors. 2018 MotoGP™ satisfaction level was high, with 90% of fans saying that they would most probably return the following season. 10% of fans were experiencing 30% 65% 80% 20% WOMEN Media followers are less MALE FEMALE 15 of 19 Races in Total than 35 years old AVERAGE RACES WATCHED ON TV THROUGHOUT 70% THE YEAR 68% 70% 83% MEN Bought a product due to Track Spectators less would tend to choose abrand 70% MotoGP™ Sponsoring than 35 years’ old because they associate WATCH THE RACES WITH FRIENDS AND FAMILY it with MotoGP™ Source: CSM International GmbH & Nielsen Sports 85% will definitely or most probably come back next year On average, they come to the circuit in a group of 4 29 THE EXPERIENCE Brands can get right to the heart of the MotoGP™ experience with promotional activities at the circuit, which allow them to directly interact with consumers as they take in the on-track action. This presents a fantastic opportunity to display a product to a captive market of millions of fans that attend races each year. 48 ABOUT Born in just outside of Madrid Spain, Herrera was the first female competitor to win a race in the FIM CEV Repsol series, winning the Moto3 race at Motorland Aragón for the Junior Team Estrella Galicia 0,0 squad in 2013. She added a second victory later in the season at Circuito de Navarra, MARIA and led the championship into the final round at Jerez. Ultimately, Herrera retired from the final race, and finished fourth in the championship, thirteen points behind champion Fabio Quartararo who now competes in the premier class of MotoGP. Herrera was joined by Quartararo at the HERRERA Junior Team Estrella Galicia 0,0 squad for the 2014 season. Maria Herrera was the only female rider in the MotoGP paddock for 2017 with Team AGR, who was running a single bike in both Moto3 and Moto2 series. She took part in the Moto3 category in 2017. She raced in the same Moto3 class the previous year as Owner-Rider on a KTM with team MH6 and in 2015 with Husqvarna Factory Laglisse. Maria Herrera returned again as the only female in the Grand Prix paddock in 2019, as the Ángel Nieto Team second rider for the inaugural FIM Enel 2019 MotoE World Cup. The MotoE World Cup is first global racing series for electric motorcycles.. Currently Maria is preparing for the next years of her career with a goal of returning to the MotoGP World Championship Moto2 category future MARIA HERRERA A ROLE-MODEL BRAND VALUE FOR WOMEN AND 195K GIRLS ALL BRAND AMBASSADOR Equal to 3% of all MotoGP fans on Instagram SPOKESPERSON / BRAND AROUND THE ENDORSEMENT 48K SOCIAL INFLUENCE WORLD 45K GLOBAL DATA 13 5 8 3 BROADCASTERS CONTINENTS ONLINE CHALLENGES ONSITE EVENTS (2 SEMI-FINALS, 1 GRAND FINAL) ™ DIGITAL AUDIENCE MotoGP eSport Championship Worldwide coverage via motogp.com, esport.motogp.com, YouTube, Twitter, Facebook and Twitch. The critically-acclaimed MotoGP™eSport Championship returned in 2018 with more challenges, more chances to win and an increased number of platforms available to compete on, making it sure to be abigger and better show than ever before.
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