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Advertising Rates 2011

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Advertising Rates 2011 MT GROUP The Montana Group reaches approximately 227,247 readers daily READERSHIP and 252,878 readers Sunday based on NAA average of 2.3 readers per copy. Source: ABC Audit Publishers Statement March 31, 2010. DAILY SUNDAY BILLINGS GAZETTE 42% 51% MARKET PENETRATION BUTTE MT STANDARD 46% 47% The Montana Group circulation LEE HELENA INDEPENDENT RECORD 48% 47% MT GROUP coverage reaches readers GROUP ADVERTISING RATES 2011 - 2012 in 56 counties across Montana, MISSOULIAN 32% 41% SALES plus 9 counties in Household coverage for Newspaper Designated Market northern Wyoming. ABC Publisher’s Statement March 31, 2010. CUSTOMIZED BUYS INCLUDING HAMILTON RAVALLI REPUBLIC 16% penetration OTHER MARKETS Falcon report 10/10/11 AVAILABLE. CALL FOR DEMOGRAPHICS STATE OF MONTANA POPULATION BY AGE: INFORMATION. Population 981,970 Under 18 23% 18 to 24 10% PHONE: (406) 657-1350 Households 394,196 25 to 34 12% FAX (406) 657-1536 35 to 44 12% BILLINGS GAZETTE Households w/ [email protected] children under 18 109,311 45-55 14% 401 NORTH BROADWAY Median household income $45,142 55 to 64 14% Claritas 2010 (estimates) 65+ 15% BILLINGS, MT 59101 OR P.O. BOX 36300 HELENA INDEPENDENT MISSOULA RECORD MISSOULIAN EFFECTIVE STATE OF MONTANA BILLINGS, MT 59107 BUYING INCOME/ Effective Buying Income $14.8 Billion EFFECTIVE OCTOBER 1, RETAIL SALES Food Sales $5.5 Billion 2007 Restaurants/Food Service $2.6 Billion Automotive Dealers $2.1 Billion Hardware, Lumber, Garden $888 Million BUTTE MONTANA HAMILTON Claritas 2010 STANDARD RAVALLI REPUBLIC The Montana Group is a network of five of the largest daily newspapers in Montana. Together, these newspapers deliver 274,942* readers with one easy buy! CIRCULATION : 5 MONTANA GROUP NEWSPAPERS THE MONTANA GROUP IS A NETWORK OF FIVE OF THE LARGEST DAILY NEWSPAPERS IN P.O. BOX 36300 DAILY 98,803 SUNDAY 109,947 MONTANA. TOGETHER, THESE NEWSPAPERS BILLINGS, MONTANA 59107-6300 DELIVER 252,878* READERS WITH ONE EASY BUY! 406-657-1350 OR 1-800-543-2505 * Total MT Group Circulation / Montana # of households ** Billings Gazette Wyoming Circulation x NAA 2.3 Readers per copy **Ravalli is a M-F publication. Daily circulation is M, Tu, Th, Fri circulation average. Wednesday circulation is used for Sunday circulation. SOURCE: Based on circulation x NAA average of 2.3 readers per copy EFFECTIVE OCTOBER 1, 2011 MONTANA NEWSPAPER GROUP GENERAL ROP RATES PREPRINTS MECHANICAL SPECS General ROP rates are for a five-paper Group buy only and are for same a. Rates below are for preprints inserted into all 5 of the Montana Group 6-Column ROP/Classified Format day, same size, same copy. papers, same day, same size, same copy. 1 col............ 1.556 inches 4 col. .......... 6.556 inches COMMISSIONABLE, COST PER THOUSAND 2 col............ 3.222 inches 5 col. .......... 8.222 inches PER COLUMN INCH, COMMISSIONABLE 3 col............ 4.889 inches 6 col. .......... 9.889 inches Full Run Copies Needed: Daily 102,000 Sunday 114,000 DAILY SUNDAY Open Rate, per col. inch $183.50 $206.95 TAB PGS. CPM PGS. CPM PGS. CPM National ROP and Classified Display ads are sold by the column inch to the Cap Rate $174.30 $196.65 2............. $78.00 18 .......... $137.00 34 .......... $160.00 nearest quarter inch. Minimum ad size is one column inch. CONTRACT LEVELS: 4............. $84.00 20 .......... $141.00 36 .......... $164.00 MAXIMUM DEPTHS: Retail Display Journal ads over 18 inches in depth NEWSPLAN DISCOUNT INCHES DAILY SUNDAY 6............. $92.00 22 .......... $145.00 38 .......... $168.00 will be charged at full column rate of 21.5 inches. Tabloid ads over 8.5 inches 1 pg. 5% 129 $174.33 $196.60 8............. $98.00 24 .......... $149.00 40 .......... $172.00 in depth will be charged at a full column rate of 9.75 inches. (BILLINGS GAZETTE, BUTTE MONTANA STANDARD, 2 6% 259 $172.49 $194.53 10 .......... $109.00 26 .......... $150.00 42 .......... $175.00 NEWS STYLE, COMIC STYLE, POLITICAL & ISSUE ADS: Must HELENA INDEPENDENT RECORD, MISSOULA MISSOULIAN & 12 .......... $114.00 28 .......... $154.00 44 .......... $177.00 carry the word ‘‘Advertisement'' at the top. HAMILTON RAVALLI REPUBLIC*) 4 7% 516 $170.66 $192.46 14 .......... $125.00 30 .......... $156.00 46 .......... $179.00 AD SIZE IS MEASURED IN COLUMN INCHES 6 8% 774 $168.82 $190.39 *Hamilton RR publishes Mon. - Fri.. Ads scheduled for weekend will run 16 .......... $131.00 32 .......... $158.00 48 .......... $182.00 To figure the size of an ROP ad, multiply the number of columns wide by its number of Monday and Tuesday. All other papers publish daily. 10 9% 1290 $166.99 $188.32 inches deep. ( for example: a 2 col. x 4” ad = 8 inch ad). The width of ads may be altered Additional pages, add $2 per 2-page unit. slightly during the printing process to fit the printed column width. 13 10% 1677 $165.15 $186.26 Advertising Rates and Information Effective October 1, 2011 FREQUENCY DISCOUNTS 26 15% 3354 $155.98 $175.91 4x ........10% 20x ........20% 40x ........35% 12x .......15% 30x ........30% 60x ........36% GENERAL INFORMATION GUARANTEES/FREQUENCY CONTACT INFORMATION Page guarantees ROP display advertising are available at a 20% b. BREAKDOWN FOR FULL RUN QUANTITIES: Important Note: Reservations via Billings Montana Group Headquarters only. surcharge, section guarantees +10%. Frequency discounts for pickup DAILY SUNDAY DAILY SUNDAY Materials can be sent DIRECTLY to each of the five newspapers. It should be ads within the same week qualify for a 25% frequency discount. Billings 40m 47m Missoula 27m 30m received at least 2 working days prior to run date. If sending materials via Montana Group Coordinator 406-657-1350 e-mail, send ad as a PDF to the e-mail addresses indicated below. (For display ROP ads, preprints and online buys) COLOR RATES Butte 14m 14m Hamilton 5m 6m* Helena 14m 15m Totals 100m 112m DAILY OR SUNDAY, COMMISSIONABLE 1. MONTANA GROUP HEADQUARTERS Montana Group Classified 406-657-1212 *Wednesday quantity for Hamilton Ravalli Republic. ONE COLOR TWO COLORS FULL COLOR BILLINGS GAZETTE, ATTN: DIANA RUSSIFF Montana Group FAX 406-657-1345 c. PREPRINTS/FSI SPECIFICATIONS. Signed contracts required for FSI Full Page $1,277 $1,946 $2,187 401 North Broadway, Billings, MT 59101 frequency discounts; inserts accepted any day; single sheet inserts or P.O. Box 36300, Billings, MT 59107-6300 Toll Free 1-800-543-2505 40% discount on single colors available for ads 1/4-page or less, process should be minimum of 60-lb. stock.; inserts prepaid must be Phone: (406) 657-1350 FAX (406) 657-1536 colors only. Ads may be ganged. delivered 10 days prior to insertion, sent DIRECTLY to each of the [email protected] Montana Group newspapers, mounted on disposable skids. Skid tags indicating total number delivered for verification are required. 2. BUTTE MONTANA STANDARD, COMMISSIONS & PAYMENTS CLASSIFIED RATES d. TMC: Increase your market penetration by adding TMC ATTN: DANIELA SCALABRIN a. All rates for ROP, classified, preprints and color are commissionable at 15% a. Rates are per line, per day, 3 line minimum. non-subscriber households. Ask for details. 25 West Granite, Butte, MT 59701 to recognized advertising agencies unless noted. b. All advertisements placed Local advertisers: per line net $20.76 daily / $24.43 Sunday with the Montana Group shall be on a cash-with-copy basis until credit for the or P.O. Box 627, Butte, MT 59703 account has been established. (Advertisers based in Montana and Wyoming qualify for local rates.) PRODUCTION Phone: (406) 496-5500 FAX (406) 496-5578 RATE POLICY National advertisers: per line gross $31.97, daily or Sunday. Display ads Camera ready ad materials can be sent via Adsend or e-mailed as [email protected] billed at 12 lines per inch. a. Acceptability. The right to classify, revise, edit, or reject any advertisement a PDF with art and fonts embedded to [email protected]. is reserved by the publisher. All ads shall be at least as many inches deep as b. All ads include online on each publication’s website: For best reproduction, camera-ready halftones should be 85 or 100 3. HELENA INDEPENDENT RECORD, columns wide. b. Errors in Publication. It is agreed Montana Group is not line screen. Ad construction also available at no additional charge. ATTN: KAREN RICKMAN to be held responsible for errors in publication, excepting where corrections marked on the advertising proof by the Advertiser have not been properly made, MONSTER HOTJOBS (30 day online posting) $219 317 Cruse Ave., Helena, MT 59601 DEADLINES and then only for republication of that part of the advertisement affected by TOP JOBS (reach the passive job seeker) $170 or P.O. Box 4249, Helena, MT 59604 the error. It is agreed that Montana Group accepts responsibility for errors only Top Jobs runs on the following websites: billingsgazette.com, mtstandard.com, Run day: .........................................Deadline: Ship preprints to: 2222 Washington St., Helena, MT 59601 on first insertion of the advertisement. It is further agreed that in no case shall ROP ADS Phone (406) 447-4000 FAX (406) 447-4052 Montana Group be held liable for selling losses incurred by errors in publication. missoulian.com, helenair.com, ravallirepublic.com [email protected] c. Liability. The Advertiser assumes liability for the content of all advertising Sunday .................................Wednesday by 4 pm c. Sunday employments ads include “Work For You” in Billings, $3.56 per line. that he authorizes for publication, and any claims that arise therefrom that All Others ............................ 4 days prior to run date may be made against the Publisher. Ad rates are d. Rate Adjustments. CLASSIFIED ADS 4. MISSOULA MISSOULIAN, ATTN: CHRIS ARVISH subject to revision upon 30 days written notice to contract holders.
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