MT Group Circulation / Montana # of Households YOUR BOTTOM LINE ** Billings Gazette Wyoming Circulation X NAA 2.3 Readers Per Copy **Ravalli Is a M-F Publication
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The Montana Group reaches approximately 227,247 readers daily READERSHIP and 252,878 readers Sunday based on NAA average of 2.3 readers per copy. Source: ABC Publishers Statement March 31, 2010. DAILY SUNDAY BILLINGS GAZETTE 42% 51% MARKET PENETRATION BUTTE MT STANDARD 46% 47% The Montana Group circulation LEE coverage reaches readers HELENA INDEPENDENT RECORD 48% 47% GROUP in 56 counties across Montana, MISSOULIAN 32% 41% SALES plus 9 counties in Household coverage for Newspaper Designated Market northern Wyoming. ABC Publisher’s Statement March 31, 2010. CUSTOMIZED BUYS INCLUDING M T GR OUP HAMILTON RAVALLI REPUBLIC 16% penetration OTHER MARKETS Falcon report 10/10/11 ADVERTISING RATES 2012 - 2013 AVAILABLE. CALL FOR DEMOGRAPHICS STATE OF MONTANA POPULATION BY AGE: INFORMATION. Population 995,310 Under 18 23% 18 to 24 10% PHONE: (406) 657-1350 Households 401,485 25 to 34 12% FAX (406) 657-1536 35 to 44 11% Households w/ [email protected] children under 18 114,018 45-54 15% 401 NORTH BROADWAY Median household income $42,046 55 to 64 14% Claritas 2011 (estimates) 65+ 15% BILLINGS, MT 59101 OR P. O . BOX 36300 EFFECTIVE STATE OF MONTANA BILLINGS, MT 59107 BUYING INCOME/ Effective Buying Income $14.8 Billion RETAIL SALES Food Sales $5.5 Billion Restaurants/Food Service $1.4 Billion Automotive Dealers $2.4 Billion Hardware, Lumber, Garden $1.3 Billion Claritas 2011 MONTANA GROUP IS A NETWOR K OF FIVE OF THE LARGEST DAILY NEW S PA PERS IN MONTANA. TOGETHER, T HESE NEW S PA PERS CIRCULATION : 5 MONTANA GROUP NEWSPAPERS DELIVER 252,878* READERS WITH ONE EASY BUY TH AT COULD INC REASE DAILY 98,803 SUNDAY 109,947 *Source: Based on circulationxNAA average readers of 2.3 readers per copy. * Total MT Group Circulation / Montana # of households YOUR BOTTOM LINE ** Billings Gazette Wyoming Circulation x NAA 2.3 Readers per copy **Ravalli is a M-F publication. Daily circulation is M, Tu, Th, Fri circulation average. Wednesday circulation is used for Sunday circulation. MT Group Advertising (406) 657-1350 401 N. Broadway Classified Advertising (406) 657-1212 Billings, Montana Online/Digital Advertising (406) 657-1350 59101 YOUR BEST CHOICE FOR DRIVING SALES. MT Group Advertising (406) 657-1350 401 N. Broadway Classified Advertising (406) 657-1212 Billings, Montana Online/Digital Advertising (406) 657-1350 59101 EFFECTIVE OCTOBER 1, 2012 MONTANA NEWSPAPER GROUP GEN E RAL R OP RATES PR EPRINTS MECHANICAL SPEC S General ROP rates are for a five-paper Group buy only and are for same a. Rates below are for preprints inserted into all 5 of the Montana Group 6-Column ROP/Classified Format day, same size, same copy. papers, same day, same size, same copy. 1 col............ 1.556 inches 4 col. .......... 6.556 inches 2 col............ 3.222 inches 5 col. .......... 8.222 inches PER COLUMN INCH, COMMISSIONABLE COMMISSIONABLE, COST PER THOUSAND 3 col............ 4.889 inches 6 col. .......... 9.889 inches DAILY SUNDAY Full Run Copies Needed: Daily 96,000 Sunday 107,000 Open Rate, per col. inch $183.50 $206.95 TAB PGS. CPM PGS. CPM PGS. CPM National ROP and Classified Display ads are sold by the column inch to the Cap Rate $174.30 $196.65 2............. $78.00 18 .......... $137.00 34 .......... $160.00 nearest quarter inch. Minimum ad size is one column inch. CONTRACT LEVELS: 4............. $84.00 20 .......... $141.00 36 .......... $164.00 MAXIMUM DEPTHS: Retail Display Journal ads over 18 inches in depth NEWSPLAN DISCOUNT INCHES DAILY SUNDAY 6............. $92.00 22 .......... $145.00 38 .......... $168.00 will be charged at full column rate of 21.5 inches. Tabloid ads over 8.5 inches 1 pg. 5% 129 $174.33 $196.60 8............. $98.00 24 .......... $149.00 40 .......... $172.00 in depth will be charged at a full column rate of 9.75 inches. 2 6% 259 $172.49 $194.53 NEWS STYLE, COMIC STYLE, POLITICAL & ISSUE ADS: Must (BILLINGS GAZETTE, BUTTE MONTANA STANDARD, 10 .......... $109.00 26 .......... $150.00 42 .......... $175.00 carry the word ‘‘Advertisement'' at the top. HELENA INDEPENDENT RECORD, MISSOULA MISSOULIAN & 4 7% 516 $170.66 $192.46 12 .......... $114.00 28 .......... $154.00 44 .......... $177.00 HAMILTON RAVALLI REPUBLIC*) 14 .......... $125.00 30 .......... $156.00 46 .......... $179.00 AD SIZE IS MEASURED IN COLUMN INCHES 6 8% 774 $168.82 $190.39 16 .......... $131.00 32 .......... $158.00 48 .......... $182.00 To figure the size of an ROP ad, multiply the number of columns wide by its number of *Hamilton RR publishes Wed. - Sun. Ads scheduled for Monday and Tuesday 10 9% 1290 $166.99 $188.32 inches deep. ( for example: a 2 col. x 4” ad = 8 inch ad). The width of ads may be altered will run Sunday or Wed. All other papers publish daily. Additional pages, add $2 per 2-page unit. slightly during the printing process to fit the printed column width. 13 10% 1677 $165.15 $186.26 FREQUENCY DISCOUNTS 26 15% 3354 $155.98 $175.91 Advertising Rates and Information Effective October 1, 2012 4x . 10% 20x ........20% 40x . 35% 12x . 15% 30x ........30% 60x . 36% GEN E RAL INFO R M ATIO N GUARANTEES/FREQUENCY Important Note: Reservations via Billings Montana Group Headquarters only. Materials can be sent DIRECTLY to Montana Group Headquarters. It should Page guarantees ROP display advertising are available at a 20% b. BREAKDOWN FOR FULL RUN QUANTITIES: be received at least 2 working days prior to run date. If sending materials via surcharge, section guarantees +10%. Frequency discounts for pickup CONTACT INFORMATION DAILY SUNDAY DAILY SUNDAY e-mail, send ad as a PDF to [email protected]. ads within the same week qualify for a 25% frequency discount. Billings 39m 45m Missoula 26m 30m Montana Group Coordinator 406-657-1350 C OLOR RATES Butte 13m 13m Hamilton 5m 5m* 1. MONTANA GROUP HEADQUARTERS (For display ROP ads, preprints and online buys) DAILY OR SUNDAY, COMMISSIONABLE Helena 13m 14m Totals 96m 107m BILLINGS GAZETTE, ATTN: DIANA RUSSIFF *Wednesday quantity for Hamilton Ravalli Republic. 401 North Broadway, Billings, MT 59101 Montana Group Classified 406-657-1212 ONE COLOR TWO COLORS FULL COLOR or P.O. Box 36300, Billings, MT 59107-6300 Full Page $1,277 $1,946 $2,187 c. PREPRINTS/FSI SPECIFICATIONS. Signed contracts required for FSI Phone: (406) 657-1350 FAX (406) 657-1536 Montana Group FAX 406-657-1345 40% discount on single colors available for ads 1/4-page or less, process frequency discounts; inserts accepted any day; single sheet inserts [email protected] Toll Free 1-800-543-2505 colors only. Ads may be ganged. should be minimum of 60-lb. stock.; inserts prepaid must be delivered 10 days prior to insertion, sent DIRECTLY to each of the 2. BUTTE MONTANA STANDARD, Montana Group newspapers, mounted on disposable skids. Skid ATTN: DANIELA SCALABRIN C L A SSIFIE D RATES tags indicating total number delivered for verification are required. 25 West Granite, Butte, MT 59701 COMMISSIONS & PAYMENTS a. Rates are per line, per day, 3 line minimum. d. TMC: Increase your market penetration by adding TMC or P.O. Box 627, Butte, MT 59703 a. All rates for ROP, classified, preprints and color are commissionable at 15% Local advertisers: per line net $20.76 daily / $24.43 Sunday non-subscriber households. Ask for details. Phone: (406) 496-5500 FAX (406) 496-5578 to recognized advertising agencies unless noted. b. All advertisements placed (Advertisers based in Montana and Wyoming qualify for local rates.) with the Montana Group shall be on a cash-with-copy basis until credit for the National advertisers: per line gross $31.97, daily or Sunday. Display ads 3. HELENA INDEPENDENT RECORD, account has been established. billed at 12 lines per inch. PR O D U CTIO N ATTN: DANIELA SCALABRIN RATE POLICY Camera ready ad materials can be sent via Adsend or e-mailed as 317 Cruse Ave., Helena, MT 59601 b. All ads include online on each publication’s website: a. Acceptability. The right to classify, revise, edit, or reject any advertisement a PDF with art and fonts embedded to [email protected]. or P.O. Box 4249, Helena, MT 59604 is reserved by the publisher. All ads shall be at least as many inches deep as For best reproduction, camera-ready halftones should be 85 or 100 Ship preprints to: 2222 Washington St., Helena, MT 59601 columns wide. b. Errors in Publication. It is agreed Montana Group is not MONSTER HOTJOBS (30 day online posting) $219 line screen. Ad construction also available at no additional charge. to be held responsible for errors in publication, excepting where corrections Phone (406) 447-4000 FAX (406) 447-4052 TOP JOBS (reach the passive job seeker) $170 marked on the advertising proof by the Advertiser have not been properly made, [email protected] and then only for republication of that part of the advertisement affected by Top Jobs runs on the following websites: billingsgazette.com, mtstandard.com, the error. It is agreed that Montana Group accepts responsibility for errors only missoulian.com, helenair.com, ravallirepublic.com D E ADL INES on first insertion of the advertisement. It is further agreed that in no case shall 4. MISSOULA MISSOULIAN, Montana Group be held liable for selling losses incurred by errors in publication. c. Sunday employments ads include “Work For You” in Billings, $3.56 per line. ATTN: RJ HADDICK c. Liability. The Advertiser assumes liability for the content of all advertising DAY TO BE PUBLISHED DEADLINE 500 South Higgins, Missoula, MT 59801 that he authorizes for publication, and any claims that arise therefrom that d. We also offer boxed ads and the use of logos, photos, and artwork to Sunday Your Home Tues @ 3PM or P.O.