Hermes International Vs. Thursday Friday Inc.Pdf

Home , Birkin bag

Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 1 of 12 JUDGE HELLERSTEIN 114 F" 0 j 0 Andrew Baum (AB-3783) FOLEY & LARDNER LLP 90 Park Avenue New York, New York 10016 Tel: (212) 338-3527 Fax: (212) 687-2329 t^r^-1 Attorneysfor Plaintiff, D. IN THE UNITED STATES DISTRICT COURT 01 2 2011 J'' SOUTHERN DISTRICT OF NEW YORK I Lf,Syr4Y:t., It CO P

HERMES INTERNATIONAL, a French corporation,

Plaintiff,

v. CIVIL ACTION NO.

THURSDAY FRIDAY INC., a California corporation,

Defendant.

COMPLAINT

Plaintiff Hermes International ("Hermes" or "Plaintiff"), for its Complaint against

Thursday Friday Inc. ("Defendant"), states as follows.

INTRODUCTION

1. Hermes created, manufactures and sells the iconic "Birkin" handbag. Through

enormous sales, publicity and media attention, the appearance of the Birkin Bag has become

immediately recognizable to millions of women. Defendant is selling cotton tote bags which

bear, on each of their surfaces, a color photograph of the corresponding surfaces of what appears

to be a Birkin Bag. Defendant is simply riding on the reputation and recognition of the Birkin

NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 2 of 12

to sell Bag its otherwise generic tote bags. In so doing, Defendant is creating confusion among

the public and is putting Plaintiff s reputation at risk.

2. This is an action under federal and state law for trademark infringement, false

designation of origin, unfair competition and dilution by tarnishment. Hermes seeks injunctive

relief, damages, statutory treble damages, costs, an accounting of profits, and attorneys' fees

based on Defendant's intentional infringement and related misconduct. Hermes brings these

claims pursuant to 15 U.S.C. 1125(a) and 1125(c), the common law of the State of New York,

and N.Y. Gen. Bus. Law 360-1.

PARTIES

3. Hermes is a French corporation having its principal place of business at 24, rue du

Faubourg, St. Honore 75008 Paris, France. Hermes does business in the United States through

its wholly-owned subsidiary Hermes of Paris, Inc., a New York corporation having its principal

office at 55 East 59th Street, New York, New York 10022.

4. Upon information and belief, Thursday Friday Inc. is a California corporation

having its principal place of business at 2672 S. La Cienega Blvd., Los Angeles, California

90034, and is doing business on a systematic and regular basis within the State of New York

through its interactive website located at www.thufri.com.

JURISDICTION AND VENUE

5. This Court has original jurisdiction over this action pursuant to 15 U.S.C. 1121.

This court has subject matter jurisdiction pursuant to 28 U.S.C. 1331 and 1338, as questions

of federal law have been presented under 15 U.S.C. 1125(a). This Court has supplemental

jurisdiction over Plaintiff's state law claims pursuant to 28 U.S.C. 1367.

2 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 3 of 12

6. This Court has in personam jurisdiction over Defendant pursuant to N.Y.C.P.L.R.

302(a)(1) and (2) in that, upon information and belief, Defendant, by itself or through its

agents, regularly solicits, transacts, and engages in business in New York, and has committed

tortuous acts in New York, including this jurisdiction.

7. Venue is appropriate in this Court over Defendant pursuant to 28 U.S.C.

1391(b) because it is a corporation over whom this Court has personal jurisdiction, and

therefore resides here, and because a substantial part of the claims arose in this district.

FACTS COMMON TO ALL COUNTS

Plaintiff and the Birkin Bag

8. Continuously since long prior to the acts of Defendant alleged herein, Plaintiff has

been renowned throughout the world and in the United States for its high quality goods and

services in the fields of leather goods, wearing apparel, fragrances, fashion accessories and home

furnishings.

9. Plaintiff s original business was the production of elegant, custom made, high

quality harnesses for horses. During the nineteenth century, Plaintiff's harness business

expanded to saddlery and other related horseback riding equipment. During the twentieth

century, Plaintiff expanded its business further to include hand made handbags, personal leather

goods, and wearing apparel of the highest quality. Throughout its history, Plaintiff has

maintained its reputation for the manufacture of goods of the highest quality, without

compromise. Unlike some other so-called luxury goods manufacturers, Plaintiff does not license

its trademarks for use on goods made by others, and all of its leather goods are made within

Plaintiff s own factories and workrooms.

3 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 4 of 12

10. Continuously since at least as early as 1986, Plaintiff has manufactured and sold,

the within United states and in other countries, a handbag which has become known as the Birkin

The Bag. Birkin Bag is named after the actress and singer Jane Birkin, and was created out of a

chance meeting between Ms. Birkin and Jean-Louis Dumas, then chairman of Hermes. M.

Dumas remodeled a capacious tapestry bag to suit Ms. Birkin's needs.

11. The Birkin Bag has a distinctive design that is characterized by, inter alia, (a) a

distinctive three lobed flap design with keyhole shaped notches to fit around the base of the

handle, (b) a dimpled triangular profile, (c) a closure which consists of two thin, horizontal straps

with metal plates at their end that fit over a circular turn lock, and (e) a padlock, which

sometimes is placed within the turn lock and is sometimes placed at the end of a leather fob. A

photograph of a Birkin Bag is attached as Exhibit A.

12. The closure of the Birkin Bag itself has become so recognizable and distinctive

that it is the subject of U.S. Trademark Registration No. 1, 806, 107 which registration is in full

force and effect and is incontestable. A copy of the Certificate of Registration for this Birkin

closure is attached as Exhibit B.

13. Each Birkin Bag is handcrafted from the finest leather by an experienced artisan

or artisans. A single such handbag requires between sixteen and nineteen hours of labor to

create. Because of the intensive labor and craftsmanship involved in creating Birkin Bags, they

are very expensive. Prices start at about $6, 000, and some models are more expensive.

Nevertheless, there is a waiting list to obtain such bags. Currently, a customer must wait at least

eighteen months to obtain a Birkin Bag from one of Plaintiff s stores in the United States.

4 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 5 of 12

14. During the period 2002 to 2008 inclusive, Plaintiff sold more than thirty thousand

Birkin Bags in the United States, representing total revenue in excess of $200 million.

15. Despite the high price and exclusivity of the Birkin Bag, its design has become

enormously identifiable and well recognized among the general public, primarily due to the

considerable attention given by the fashion press and general media. Indeed, photo spreads

incorporating the Birkin Bag are a staple of fashion magazines. Attached as Exhibit C are

samples of such publicity from publications with nationwide circulations such as Allure, Bazaar,

Vogue, Vanity Fair, Style and People ranging in date from 1998 through 2009.

16. The Birkin Bag, and the desire to own one, became so well known that it became

a key plot element in an episode of the HBO series Sex and the City. Attached as Exhibit D is a

synopsis of the episode, in which a Birkin Bag is prominently displayed. The Birkin Bag has

also been featured in episodes of television shows such as Gilmore Girls, Will and Grace and

Gossip Girls.

17. Further evidence of the widespread fame of the Birkin Bag, and the urgent desire

of many women to own it, is a book entitled Bringing Home the Birkin. This book describes

author Michael Tonello's business venture buying and selling Plaintiff s luxury products,

primarily Birkin Bags, at premium prices in order to satisfy customer demands. The cover of the

book emulates the distinctive flap of the Birkin bag and the outer jacket includes a rendering of

the entire Birkin Bag. See Exhibit E. The Birkin Bag was featured prominently in materials and

events in connection with Bringing Home the Birkin, including a book review in The New York

Times and a segment on CBS's The Early Show. Copies of materials related to publicity over

Bringing Home the Birkin are attached as Exhibit F.

5 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 6 of 12

18. The Birkin Bag does not bear any visible word trademark on its exterior or on any

hang tags sold with it. As a result of this, and as a result of the enormous sales, extensive

advertising and promotion and ubiquitous publicity and attention in the press and media, the

design of the Birkin Bag has acquired secondary meaning and has become a famous trademark

(the "Birkin Bag Trademark"), associated exclusively with Plaintiff

19. Plaintiff's rights in the design of the Birkin Bag have been judicially tested and

approved by cases such as Hermes International et al. v. Lederer de Paris, Inc. and Pelle Via

Roma, Inc., 98 Civ. 2820 (SAS), in which two separate juries found that the design of the Birkin

Bag had acquired distinctiveness and was infringed by a knockoff bag.

Defendant's Acts

20. Upon infoimation and belief, Defendant is a recently foinied corporation whose

principals have no prior experience in the handbag industry.

21. Defendant recently began offering for sale and selling, through its fully interactive

website located at www.thufri.com, a cotton canvas tote bag called the Together Bag. The

Together Bag contains, on each of its five exterior surfaces (front, back, sides and bottom) a

photograph of the corresponding sides of what appears to be a genuine Birkin Bag. Photographs

of the Together Bag are attached hereto as Exhibit G.

22. Defendant's website includes the ability to order products directly from the

website, and payment for the goods may be made through the website. Upon information and

belief, Defendant has sold the Together Bag through this website to persons within the State of

New York, including this juridical district.

6 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 7 of 12

23. Defendant's affixation of the photographs of what is apparently a Birkin Bag to

its cotton tote bags, and the advertising and sale thereof, is likely to create confusion, mistake or

deception, in that persons will believe that the bag is either sold by Plaintiff or has been licensed,

sponsored or endorsed by Plaintiff.

24. By its actions alleged herein, Defendant is seeking to take unfair advantage of the

fame and reputation of the Birkin Bag, and by leading people to believe that Plaintiff has

engaged in the licensing of the image of its bag in connection with inexpensive goods, is

tarnishing Plaintiff s reputation for quality and commercial integrity.

25. Defendant's acts alleged herein were undertaken willfully and with the purpose of

confusing the public and unfairly exploiting the wide fame and reputation of Plaintiff and the

Birkin Bag.

COUNT ONE

(False Designation of Origin 15 U.S.C. 1125(a)(1)(A))

26. Hermes repeats and realleges the allegations contained in paragraphs 1-25 of its

Complaint as if set forth herein.

27. The Birkin Bag Trademark has acquired a secondary meaning and has become

identified by consumers as associated with Hermes exclusively. The design of the Birkin Bag is

not functional.

28. Defendant's advertising and sale of tote bags bearing a photographic production

of what appears to be a genuine Birkin Bag on its exterior surfaces is likely to cause confusion,

mistake, or deception as to the origin, sponsorship, or approval of Defendant's bag. Defendant's

7 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 8 of 12

use of these photographs is likely to cause consumers to believe that Defendant's bags originate,

and/or is licensed by or otherwise authorized by Hermes. Defendant's actions therefore

constitute common-law trademark infringement and false designation of origin under the

Lanham Act, 15 U.S.C. 1125(a)(1)(A).

29. Upon information and belief, Defendant has undertaken these acts with the

express intent to confuse, mislead, or deceive the public as to the origin of Defendant's products.

30. As a direct and proximate result of Defendant's actions, Hermes and the public

have been and will continue to be irreparably damaged unless Defendant is enjoined by this

Court from advertising and selling its infringing tote bag.

31. Hermes has no adequate remedy at law.

COUNT TWO

(Federal Trademark Infringement 15 U.S.C. 1114)

32. Hermes repeats and realleges the allegations contained in paragraphs 1-31 of its

Complaint as if set forth herein.

33. By its actions, Defendant has infringed Plaintiffs registered trademark, the Birkin

Closure, set forth in U.S. Reg. No. 1, 806, 107, pursuant to 15 U.S.C. 1114.

34. By affixing to its tote bags photographs of what appears to be a Birkin Bag,

including the Birkin Closure registered trademark, Defendant expressly intends to confuse,

mislead or deceive the public as to the origin of Defendant's products.

8 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 9 of 12

35. As a direct and proximate result of Defendant's actions, Hermes and the public

have been and will continue to be irreparably damaged unless Defendant is enjoined by this

Court from advertising and selling its infringing tote bag.

36. Hermes has no adequate remedy at law.

COUNT THREE

(New York Common Law Trademark Infringement and Unfair Competition)

37. Hermes repeats and realleges the allegations contained in paragraphs 1 through 36

of its Complaint as if set forth herein.

38. Defendant's actions constitute trademark infringement and unfair competition

under the common law of New York.

39. Upon information and belief, Defendant has undertaken these acts with the

express intent to confuse, mislead, or deceive the public as to the origin of Defendant's products.

40. As a direct and proximate result of Defendant's actions, Hermes and the public

have been and will continue to be irreparably damaged unless Defendant is enjoined by this

Court from advertising and selling its infringing tote bag.

41. Hermes has no adequate remedy at law.

COUNT FOUR

(Dilution 15 U.S.C. 1125(c))

42. Hermes repeats and realleges the allegations contained in paragraphs 1 through 41

of its Complaint as if set forth herein.

9 NYC1 079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 10 of 12

43. Plaintiff s Birkin Bag Trademark is a famous trademark.

44. By affixing a photograph of what appears to be a genuine Plaintiff s Birkin Bag to

its inexpensive tote bag, Defendant is likely to create dilution of Plaintiff s famous trademark by

tarnishment, by associating Plaintiff s fine goods with Defendant's inexpensive, lower quality

products and by creating the false impression that Plaintiff has given in to the temptation to

license its famous trademark for mass market goods.

45. As a direct and proximate result of Defendant's actions, Hermes has been and will

continue to be irreparably damaged unless Defendant is enjoined by this Court from advertising

and selling its infringing tote bag.

46. Hermes has no adequate remedy at law.

COUNT FIVE

(Dilution Under New York General Business Law Section 3604)

47. Hermes repeats and realleges the allegations contained in paragraphs 1 through 46

of its Complaint as if set forth herein.

48. By its acts alleged herein, Defendant is creating a likelihood of injury to the

business reputation of Hermes, in violation of the New York Anti-dilution Act, N.Y. Gen. Bus.

Law 360-1.

49. As a direct and proximate result of Defendant's actions, Hermes has been and will

continue to be irreparably damaged unless Defendant is enjoined by this Court from advertising

and selling its infringing tote bag.

50. Hermes has no adequate remedy at law.

10 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 11 of 12

PRAYER FOR RELIEF

WHEREFORE, Plaintiff demands judgment that:

a. Defendant, its officers, agents, servants, employees, attorneys, and all persons

acting in active concert with them, be enjoined during the pendency of this action,

and thereafter permanently enjoined and restrained from using any photographs or

reproductions of Plaintiff's Birkin Bag, or any substantially identical bag, on or in

connection with the advertising, promotion, importation, offering for sale or sale

of tote bags or handbags of any kind;

b. Defendant be ordered to deliver up for destruction any and all inventory,

packaging, labels, advertising, or sales promotional materials, and all prints,

mechanicals, plates, or means used to reproduce the labels and packaging bearing

any reproduction of Plaintiff's Birkin Bag and/or any designs confusingly similar

to Plaintiff's Birkin Bag;

c. Defendant be required to account for and pay over to Plaintiff all damages

sustained by Plaintiff and all profits realized by Defendant by reason of its

unlawful acts alleged herein;

d. All damages awarded to Plaintiff under Count I be trebled, pursuant to 15 U.S.C.

1117;

e. Defendant be required to pay to Plaintiff all of Plaintiff's costs, disbursements,

and attorneys' fees in this action, as provided by law, including 15 U.S.C. 1117;

11 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 12 of 12

f. Defendant be required to file with the Court and serve upon Plaintiff s counsel

within thirty (30) days after entry of any injunctive relief herein a written report

under oath setting forth in detail the manner and form in which Defendant has

complied with the requirements of the aforementioned orders; and

g: Plaintiff have such other and further relief as the Court may deem just and

equitable.

Dated: JanuaryTr2011 FO, &LARD "ER LLP New York, New York BY: Andrew Baum 90 Park Avenue New York, New York 10016 Tel: (212) 338-3527 Fax: (212) 687-2329

Attorneysfor Plaintiff

EXHIBIT LIST

Exhibit A: Photograph of Plaintiff s Birkin Bag

Exhibit B: Certificate of Registration for U.S. Reg. No. 1, 806, 107

Exhibit C: Magazine photo spreads showing Birkin Bag

Exhibit D: Synopsis of "Sex and the City" episode involving Birkin Bag

Exhibit E: Cover ofBringing Home the Birkin

Exhibit F: Publicity on Bringing Home the Birkin

Exhibit G: Photogaphs of Defendant's "Together Bag"

12 NYC_1079178.1 Case 1:11-cv-00580-AKH Document 1-1 Filed 01/28/11 Page 1 of 3

EXHIBIT A Case 1:11-cv-00580-AKH Document 1-1 Filed 01/28/11 Page 2 of 3

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Int. Cl.: 18

Prior U.S. Cl.: 3 Reg. No. 1,806, 107 United States Patent and Trademark Office Registered Nov. 23, 1993

TRADEMARK PRINCIPAL REGISTER

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HERMES GESTION, INC. (DELAWARE COR- THE MARK CONSISTS OF A RECTANGU- PORATION) LAR DESIGN ATTACHED TO THE FLAP OF 1409 FOULK ROAD, SUITE 102 A HANDBAG AND THE DOTTED LINE AP- P.O. BOX 7108 PEARING ON THE DRAWING IS NOT A PART WILMINGTON, DE 19803 OF THE MARK AND SERVES ONLY TO SHOW THE POSITION OF THE MARK. SEC. FOR: LEATHER HANDBAGS, IN CLASS 18 2(F). (U.S. CL. 3). SER. NO. 74-336,038, FILED 12-2-1992. FIRST USE 1-1-1972; IN COMMERCE 1-1-1972. DAVID CHO, EXAMINING ATTORNEY Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 1 of 14

EXHIBIT C Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 2 of 14

'476,iPAA4P4..;lh vit.ainge,,,,-Alk. -11/ a •-f4- •754raminmageq- 011JECTS OF LU DPASIRE What treats and treasures deserve a 2. PRECIOUS PERFUME place on your most-wanted list for 2008? Douse yourselfifyou dare, but at We have some dandy suggestions. $2,350 gn ounce, perhaps a discreet little dab ofthe fragrance called No.1 hadbetter do. This 1. HAUTE HANDBAG exquisite floral- tal Get in line now for the riermn. Birkin oriencomposition bag—you may be there for a while, is reminiscent ofthe 1. (I s Named in l984 for actress Jane Birkin, days when QueenVic- this prized =meson? (at left, in violet the --th. 1 crocodile, $27,400) has topped the fash- toriagranted Eng- to- -.7! io fo i that t 4 hperfumery A -..7...---- if' i• thno cittartsVs redefrsoinedoonugr liS,ISHOViciive Christiati concept of what fashion- the to use her Ir:k i able means. From se- right .1 i 1 lecting the exotic skins c-row-Ws likeness-on. end to handcrafting the the bottle stopper. A, result, each beg typi- diamond embellis .1 cally takes between six hes. 0j T months and two years to the 7... lead-crystal ...:v. make. Worth the wait? flacon. AtBergetoif 7 j Stylish women the world f over think so. 800-441- Goodman, NYC,4800- I" 4488; hermes.com. 558-185% clivecom.

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to Grabbed kilittET OVER Bags Trix main, s From a GO'd clutch to an FPd baguette, most accessories of the moment change with flth7441 Ili ve the Wind. But some handbagslveather any storm. survivingon their own. merit Louis P6C.. &114.11. 17N- r.1 Vuitton's accessories pouch can hold a fultsinwallet and cell phone yet double as an 14105000 474\it evening bag. Others earn a following throuncareful planninc Prada's bowling bagwas I:. given to fashfon editors lathe spnng runway show. Some bags are simply so cool. thew appeal cannot be explained. Of her denimanateather HermIs Birkin bag, Kate Moss 61&'s*.• admits. I love ft because I love it. I love it because it's genius.-sticatu.s rosatnits

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tink Tank i 1 s a diriyJob. hut somebody's gotto do ct-testdeodorant. that is: So when Unilever froduceS a neW alry MoSt recent D Aritt-Vta..spirexit-it,reties orrwhat Might be 1 1L teed its Armpit CorpsOf Engineers. 'We'Ve never been able to replicate the htiman i i,. 11,11!", D9e; exiliains JUdy Rehti, clirliqi soignee Manager for Unilever. it'S the most i IF, 0 snsitjve 415UL:him out there.' The Into srilffers. sweaters, ano-for troops„sre alladed v, better wom-sfinkers The sweaters tesrwetness 80 minutes in a a ie-ck'pre by spending a 4 sauna-with mnisture-cdlteatirtg pads under their arms_ Stinkers test odor ntideotaa g a Week deodorant_ & the after without Once they've athleved suitable-level ofgaMinesS, e 1, etirlke.sfs have their Ott. 110,c,"1 by the SniffeM. The stinkeieltertstartwearirig X deoricra,K. chechlsig.bacst tO--see hew well the orodlt.is Working. Most stInkere t welcome me owd....lrant with opetrarmplts. 'You waiii. Into that room and It",c.Pretty 1 Stinky; -Raboacknowiedges, 'Were nappy to get them mated.' -thorn vax ancesi as

90 ALLURE WARW. 2000 Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 6 of 14

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Chic thrills: Medicine is a retreat for me. It's my Own territory and gives me a sense of what's important. When you're wearing scrubs all day, dressing up to go out becomes sort of a thrill Paid for thought: JG Melon [where photograph was taken1 represents wOnderful memories for me: many Sundays of hamburgers and french fries. It's been a constant in my life.

Party pass: There are a tot of party invitations cruising arotind these days. But the greatest luxury is to be invited to someone's house for dinner. It's my favorite thing to de. Wired woman: The Internet offers great possibilities. I go online for information or to order dinner from Joe s Stone Crab in Florida.

t Dress code: I jike to come across as someone who's confident. accomplished. and happy. If you take your style too seriously. irs a reflection of Who you are. Split personality: rrn a morn by day and completely change gears at night.Thars the essence of a typical busy New Yorker. We spent two and a half weeks in Argentina's pampas, and I thought, It's pretty scary t have to go this far to get away.

'Etzit-Aar 1taratze0 Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 7 of 14

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144 Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 10 of 14

ELLE FEBRUARY 2000

MODERN TIMES

r.. 7. 2000 collections—the -N.. v Spring first& the millennium—mark aNvel, come return tO*ophOicaliork i? oil ii::,.form.: log-ot, the ultimaiestotuLtsim• t)f I 1,,,,11 gs°is, adorn from 'Os to, i -7..... 1, eYerything it i,,,, I puPeP, AfSyrfAmis,t or sex thaarn ecol 1 r',. z i'yful to, Chariie'sAngelityleaepagate4 1, wear to work and play. Silk chiffon—the fabric of theimoment—is ait into cfra-, rnatic dresses or shi Os that are paired .Q.., with sltirfs, one of,,,,, knee-length making '..c.',1, .;:bAkA the roost looks in yearn. The.,,, ;27:3!170; diak*II,U, '..'...c friltr,P, t) *11-4r '.;Z': r, ‘jr41.4 i heoiii, 41,,,, —1 i 134:144, rik.M. P,r f;1;711rrti ferhijIle'1 ...... 6, fkkt '7 't.fif-A....iv/ i\i'i‘‘I. A .f. q4117441:1111 40444, IN'• IL r -If i F 1: a:?-".L.. litleiV\‘,1N11;1.i.*."4", Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 11 of 14 44: .441 L.,,

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Another witty take on the Linda Evangelista VIM her -lean For his runway debut. Jean Paul Gatifier shortened the helgM Motherfathib Hermes scarf in &ma' paul Gaultier-oustomtzed Birkin of the Eiden to mate this luxe, must-have carryall. a pint-size Kelly 1

1 IiWO-duce& 1930. Introduce& 1994. Famous Ian= Jane amous fans: 4 Introduce& 1960.s. p- 1 latherine Demo* Famous fens: Suzanne 1. 8i6df1 keTileft), Demi eft), Carla Sokzani., Saperstein (left). moom pefti. Lucy Llu, Most-wanted Naomi Campbell lost-wanteli style: k f et*: ....r. he otten-copied bag. The closest thing to -i.,, Most-wanted style: x The smallest size-- ibest friths pared- a logo bag by Herbs, d,, 1-, 7. cm, like black [ow,n throw-overu ir Cnillstenze tisi ..:1.25 tiloore's '`veision—la a oiglarm, 27-ern sae:;bold hardware that causing -i a lwe skin, looks .1 frenzy. At vintage and 0,4_for berilh ladytike x tuirtil their renewed Easter hues, like pale, consignment stores, .1 dn i tz i'.'t 9009 ygurtands In the Jt Ilurries ale hottest Ella& vensions hom., r 7, 1, aiSirkfn bright the blue denim color wotild n the vintage market MO 6ag's early days .r. 1. t 4 I leathet.-one coits of production sre 4. be agiajor score. Often, abotit $2000; tne in demand at vintage pricireoar above retail. and in basic coveted c stoma and' 4 V bags been $6000 leather can coat 'Ir.S.u..._ .4" close to $8000. and MOO. S2000. I -7es lir, k 1 1r 1 croav1911111riF/741 1 i A Ai 4 I 123 i 1 5.i Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 12 of 14

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ude; the ilelilions scent or a S>yptique .ndI ii,chtls aetoom. The canoisseur :cd not opt for a Kelly to undersutnd the nall bukeftectivc luxuries in life_ B ut, inevitably, one graduates to the hard Ulf. Ont tlit);, not bong ago. m9 bank :totint stayed black for longer then usual ohjij.teekoned, Once you have the where- Mal. you-develop a blanket a9proach to le wholeanterprise anythipg by Yohji maraca° wotild db. Theg.00 skirt was ixuruldng in the aownsairs department Joscillit in Brcinipton CvsS, hanging rovócatively on a shiny alummilim langer. or the Firstyumei it,ras no lorigecutterly ut of hounds. 1 coUld own this skirt! It ()old be4tnine, hangittk in my wardrobe, Utting an the leperliabels and cheaper tbrics toishame like a magnum of cham- agne in ilfridge full oflemonade. I peeled the skirt frbm its hanger and ingerly held it against my chest as I headed .wthe chimpng cubicle. My heart sang. On rent the skirt and... Damnation take it. -he glorioustkirt, apple of my eye, label of ny dreams for a decade, was not for me it was, as it turned Out, for my friend iuzunnahl No matter. I still have a bottle if Issirnu Midnight Secret in my Fendi laguette bag _And!! have my eye ma very !ood-lbolasletiherjacket (softt soft, soft) rYing mit for attention at Oilcci. 4c:titer is fulltitht editor Of the Evening Slumlord" 7oestockists, see Vogue Injimnution Case 1:11-cv-00580-AKH Document 1-3 Filed 01/28/11 Page 14 of 14

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245 Case 1:11-cv-00580-AKH Document 1-4 Filed 01/28/11 Page 1 of 3

EXHIBIT D Case 1:11-cv-00580-AKH Document 1-4 Filed 01/28/11 Page 2 of 3

HBO: Sex and the City: Episode Guide: Summary: Season 4: Episode 59 Page 1 of2

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64 Ring a Ding Ding "If it's sO hard to get pregnant. how do YOU eccount for the nurnberof crying 65 A Idea children on pInies?‘ Samaptha 'Vogue' 66 1 Heart NY Directed by: David Frankel Written by: Jenny Bicks Season 5 Episodes Synopsit Miranda tells Game that she's pregnant from having unprotected sex with Steve Season 6 Episodes and his one ball. Miranda doesn't want the baby and don't want to tell Steve. Charlotter however, can't seem to get pregnant no Matter what bedroom techniques she 'tries. When she finds thatipliranda is and rs going to out,, pregna% Sex the have•an abortion, she's so uptet.she stermaway. CarrieFand Sarnarikha admit Inside and elat they've both had a5zirtions Carrie Afer a onelnightstan# with a waiter in the '80s. Carrie tells Aldan about Miranda and swears hlm to secrecY. Aldan is Sign up for "The DiSh", appalled that Miranda isn't going "to tell Steve. Carrie lles.to Man about having theofficial Sex and the City had an abortion herself. email address subm, Samantha has lunch with Limy Uu, hoping to represent her. They hit it Or and

http://www.hbo.comicity/episode/season4/episode59.shtml 11/24/2.008 Case 1:11-cv-00580-AKH Document 1-4 Filed 01/28/11 Page 3 of 3 HBO: Sex and the City: Episode Guide: Summary: Season 4: Episode 59 Page 2 of2

Lucy tells Samantha thatishe refuses to be lied to. Samantha also has her eye on the sdveted Lierrnas mid "13 i rkin" handbag UnfortUnately, there's al etecnally long waiting list, so Samantha uses Lucy Llu's sterpower to score a bag, When Lucy' shows up at their nextlunch Ca_nying the /7reen bag, Samantha tells her It'S actually for herself. Lucy is furiouS, firesSamantha and walksioff with the bagi.

Charlotte sees a fertility doctor and finds out that she has only a 15 percent chance of conceiving naturally, She bumps ihto on the street, herthe Mirettda tells Leather Pa news and walks ilday from the unhappily pregriant Miranda. Carrie accompa-res Miranda to have herabortion. White they're waiting Miranda beromes'increasingly Bag worried that,she's not making the right dectsitin. She wonders if this Is her only now o NShyog chanceto have.a baby. She decides to leep the baby, and the girls, including Charl-tte, gather aralind her aricriupport her deoisipn.

Carrie returns td the restaiirant where She had met Chad, the waiter who had gotten her pregnant years ago. He's still there and tkesn't remember Carrie. She realizes she giadeltt right decision apd leaVes Carrie t1e0des t.be honesr.dnd admits to Aidan thatshe 'had an abortion when she was 22. She was wwried that he would criticize her, butAidan is non-judgealental.

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Bag Man On the trail af the elusive Birkin.

BY caournNE MUSLIM

ofthe world justInched a Be neaten an easy setter Mraliit- rri#.ndtenamanwin Abouthandbag& Nat. Jim any handbag. Far those gat familiar with the Bit-kin bag made by Hermes, the French luxury leathersgoods compLnyfgrAftOttrJane #itldnifictlie earlVsoltaMitirMaexecuthQsawthe chanteuse struggling wifh her vagabond- veiihtg-on-cat-ladY straw parse on a

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plane it doeset matter, hecause_, you can'agetoneanyway. Ama_other /an—cwhe °IMF walks in °tithe site& and Isis fora Bir- Main politely thkrthereis atwo-to-three- °IV rear waiting rtsi, Dia and thigary-lairei leather model cost about 41,501-t with a crocedfleandallamand ve.raiOn ten* outatiI601000. advice for potential sellers, then barrela and soon he's spending over S1.6 minim These days, Americans versed In pop toward kasfateful sale,a silk Hermesscarf a year on handbags bougati Utrauah an cUlture—*Sex and the citr ()wellbeing that draws aggreMehtdding, as well as internadolial network he's eatablisliazi tO turned away at tai Paris Hermes etore e-mail messages from desperate maim- feed to the market fat marked-up Birkins know about Birkins.And for awoman ota tors Imploring him to help themeomplere (espectally crocodile). certain class anywhere in theivorld, ear- thelr-scarf 'with Lista" "I intimated that Fib ausinessaffoals him a gram lifestyle. tying one isithe.qvidtest wily to telegraph Ohs was 'only the tip of the icebergah ffe recaunts tales ta eapensne e meals, ma- to other women, "I win." And so some of he writes in kis endwastingly chatty, ties alCaampagne,citic hetelsanashopping themwilldo or payjust absut anything to .gjaVend-legirltriend tone. ("Ibpello ha sprees. One haYer asks (tintto drive her kr-- get one. never met a clicA he didn't love, md is ton Martin from Massachusetts to Piorida: At the start of °Bringing Home the addicted to alliteration. Sample: 'I didn't gracenitheganien lends hirn her Lamar Birkira" the author, MrChael Tonello, a mind the calculus of cutTency conversien East Skleaparintent and neat never mei party boy in Provincetown, Mata.„ Who or the etymology oftaotic entrees.") eimer wiimansucb wag the bond of luxe- Oesntilkno BitWhfrom Buddha Faso. Soon OtEr plucky lian Ls an eBay"Fiali- az It also gives Taman that je rie$17as nubli I Weary aftravaljorklas Ilia/rand ouraPowerSeller,"shillpingoverS25,0001n Hood feeling. He wnteta li alkmitely dug makeuparlastaircommert* hadecfTes Hermes merchandise amonth. Hislife be- the idea of beating Hermism ilaWTI gaille to move to Barcelonaafter working On= comes a circuit of computer to post offlee, Maybe it was silty, but 1 faur.d it exciting 1-13,X_ShOht in tha aka A jab magically plus buying ttipt around the con'dnent. ("1 to thmk; had lammedge that had eluded mathrializela than vanishes: and Ibnello was drowning in silk by the time I real- even the wealthiest people hi the world' issue/an Spain with a fivelwiease,ao ized 1 wasin uncharted waters., Many Cd But outwitting the fiercely aruttative pia- w t visa and expenst A ..tn Clasets 'his conversations are recounted in e-mail pany loses its-appeml after the death alas he had builito lit his•designer elothes. He form, as the.only other eentaeris whit ins reellyer Cl gLuna know 11- ray rmilaise was a Creek his wastup--..ea particular "wtthoat a pal- andtheir cat, Dalt a plats*, its. WW1, and he realises that ata, hewrites. Buthis latherremindshim newikivetJulin,When the buyer of a deck of Hermes role was rosansivthe iancistasm and inse- of}Beaman:an entreptaneurial pluck, re. pistils cards asks lajm If he has aanY Sir- euritY of Paottle who lailks° I" natilma calling how, as a teentaaa. Michael made Ithivieigs, lbneila hifs to centact his sae but who inaged Air Mr." InonWWhis French class trip by sell- memnr, graceofthegardentgyahon.com, ts Tonatio biting dm hand thai iiiicked ing -sandwiches.,al then countjy_clithtout to ask what one is, w4cla seems Ohl: 'Buy u Now `i? Jam a apt nibble }le ions- of agollt4rt. Lifilning. soon strike-OTal gentle:nut, since even whartirlawas taidng ants. himself pa. blithe ingenue tit "all supPoseit sometimes dra, in the firm of place, pre-PlackBarry, any aBay searah Sutter charcoal trousemand a dark linit Cashmere: rearranging his sweaters_ fur for "Hettnes" turned up pages of Birkin geeitri caahmere turtleneck, wim a par the "Path time, he realateaXa not no auctions. Must me, I waslooktag tari of tat= matte crocodile &kelp venelit tualiy that Cold in §pain- Haliats a Ralph I have a httlediennes "wish list- Of my bregueswhiad rather germ° over a few, Lauren acreon e#..ay, bought aamn outlet awn.) Dazzled by thepotenfial profit mat- hiatiiiS at winaahan the* attain las own forS9Lfitich sellsjor$1* Paieth foudd. gin,heahonesevery boatiqueinspainand relationsinp to dusIgner goods. which leFi II Suddenly, everything in his apartment asks forlone. No dice. He drives to eveky Itho m witasaru he win the Mal paw has *Fay appeal. Even his "friends, his stiligib thetioudfof France.ansi inquites: bt'd tacked into what radli. makes pea- fftst-edidcm Lillian HJain and Tillman "Rails:One scarf-buyiag midsion in Mn- pie define themselves bv their ee$ef--51-0# alpine books,are puron the virtuarbitick. thici, however, he acckdentally hits intim to Fiermes, "Briugina Hume the Bil+sf Thnello breetes through a patalraph of the winning fonriula: tie pflesmp ili at ao could have brought homt sonD'. scams, then casually aka "Oh. and pertain truths about oat limes But liati Otrishne analkeis a i'L-. 'if a ault-91- deputy -editor of vat moregitaga... DOyau havea;, i ..'N' Ii 0:I, ^Wri T: The NewYork Does style Magazine. The $18,11011 beg pets him aS6,000 profit tat aura. ;tea A tu.L.N-nvcroNtreknikv.,—fista Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 3 of 13

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StyleMaven Blog Shopping Inspiration: "Bringing Home the Birkin" Win a Birkin han... Page 1 of 2

StyleMaven Blog Shopping Inspiration

April 24, 2008 "Bringing Home the Birkin" Wm a Birkin handbag!

Have you everdreamed of claiming your very 4ifat own r- weft Birkin? Besides the hefty price tag, the footo, totwix4 /40141 toed. wait list may last atleast two years. Enter to a. 1- a Birkin of own a IbitopiaiomairiminuilAtt, m win your very it's 114, Now* 4714, promotion from Harpeg Collins Publishers to promote a new Home the NT...a-mod ud. book, "Bringing ormilit 'Imorlorlib0"4 0 Birkin" by Michael Tonello. ..A.en *434I _1 A.siammik 1-4440644, 004 arS1116

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Briri_aftliomg.thairlikjgv Life in Hot Pursuit ofthe World's Most Coveted Handbag tells of Michael's adventures as a Birldn hunter of sorts and a seller of Genuine Birkins on eBay. The pursuit ofthe coveted bag and discovering the insider secret to the Hermes waiting list. We can't wait to read this title and learn more ofthe intrigue, humor and the secrets ofthe snagginga Birkin without the,waitlisti Bringing Rome the Birkin Contest Site

Posted at 11:52 AM in Raga I Eamank Technorati Tags; Eirkin, Contest Handbag, Hermes

Comments

Love this! Did you. see his interview on the Early Show?

http://stylemaven.typepad.com/styleagenda/2008/04/bringing-home-thtml 11/2412008 Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 9 of 13

StyleMaven Slog Shopping Inspiration: "Bringing Home the Birkin" Win a Birkin han... Page 2 of2

http://www.cbsnews.com/sections/1 VideO/Maii1C00251.9htinVid-404442'40,

Posted bT 3'evia I April 25. 2008 at 08:2s No. 1 missed the interview. Too bad... I would LOVED have caught it though. Does he have an amazing job or what? A Birkin bunter extraordinaire!Ill checkout the video.

Posted by: Stephanie I April us. 2008 at (124o8 PM

hnp://stylemaven.typepad.com/styleagenda/2008/04/bringing-home-thtml 11/24/2008 Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 10 of 13 The Great Search for a Luxury Good WSJ.com Page 1 of4

More Fed* April 25, 2008

HIE WM1 STREETIOIMAL BOOKS F r

Todays Paper Video Columns Slop Graphics Newsletters & Alerts New!. -Journal Community

HOME U.S. WORLD BUSINESS MARKETS TECH PERSONAL FI4ANCE 11IFE-& STYLE OPINfoN C.

ARTS & ENTERTAINMENT AUTOS BOOKS FASHION F000 & DRINK SPORTS TRAVEL WS.

1 of 10 2of 10 Mugie Johnson on When Buildings Try Succeeding in )2, Too Hard i I., Business 4 of 4f,a

BOOKS A,Pn L 25.2008 The Great Search for a Luxury Good By LAUREN LIPTON

Article Comments

pFroc

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The Great Search for a Luxury Good WSJ.com Page 2 of4

Demail E Printer friendly Share- b Yahoo Buzz 'exVSi2er

A Birkin handbag the ultimate "it" bag since Hermes Introduced it in 1984 starts at around $7,000 and, depending on what kind of hide its made of, can cost as much as $100,000_ Say that you want one. Say that you can afford one. You'll still have to cool your well-heeled heels to get one by joining Hermes's years-long waiting list Unless you're Michael Tonello and know how to talk snooty Hermes salespeople into selling to you, right this minute, that extra Birkin they just happen to have stashed In the back room. :r In his sunny memoir, el., __.c-_f .n.ei "Bringing Home the f: Birlcin, Mr. Tonelio. 0. 1 1--.Z, beautician who "i F j 4....r___.10, moved to Barcelona titi, v. 4., wA, --4.6ill a I 1 few years ago, 14." 1 a stumbles onto a wiri,o1 lucrative career as a ...4-- 7 fili, >...... t, Nikc„,,, Hermes reseller or, 7ei' et .4,=/3 as he puts It, a r i,. It leather liaison." His v -pd, f...r4 'I, business is simple. 7.7., it ..•--4rr 11 Buy new Bftkins at 1' 1 retail the li. i five-fisjure '1 A crocodile styles are it;+.4 the most wanted 1r 4' "ik I i., and then them on flip eBay, where the (boxy, cumbersome) bags get Snapped up almost immediately despite Mr. Tonello's substantial markup. At one point he refers to selling a $22,000 bag for a $5,000 profit

Of course, the scale of his income depends on the number of bags he can sweet-talk out of Hermes, a French iuxury-goods maker that sells its merchandise at its own stores and controls its Birkin supply with DeBeers-like obsession, Mr. Tonello soon gets wise. "I have to laugh when I read articles that claim Hermes produces 'about 100 Birkins per year, he writes. If that were WM. true, he adds, then in 2005 "I bought the entire annual production. and then some!" How is 111Fthisregular person able to get his hands on so many Birkins, when the rich and famous often STAY.:4 can't buy one? It all comes down to Mr Tonello's "Formula, a buying strategy that depends on social subtlety and a generous budget. 6.7.„r. Even Mr. Tonello can't believe his good fortune when the Formula dawns on him. He travels through Europe mostly, but also Asia and South America, stopping at Hermes boutiques dressed. to the nines, pouring on the charm, and making sure to avoid asking for a Birkin outright, at least Video at first. Instead, he spends a couple of grand on other Hermes items (Which he also resells on aBay) and then asks, as if by the way, whether the store has a Birkin that he might buy often 0

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The Great Search for a Luxury Good Wacom Page 3 of4

"for my mother."

Whereas the direct approach might well have Book Excerpt Valking to a elicited the usual waiting-list reply adding to of Read artizixceipktrom "Bringing Authors &rich the Birkin aura but an actual sale 'Barbarians Home the thwarting 6.1te iesa>or Mr. Tonello's roundabout method somehow 4.20 inspires clerks to discover a Birkin or two ih have otherwise held back. He Formula their inventory, bags they might refines his by breaking More hi E down Hermes salespeople into types ("the Grandmother, "the Nair and so on) and tailoring his Ihe toad pitch accordingly. tt The Search In no time he is rnaxing out his credit cards, buying Birkiris from place to place and shop to shop Chauceet. R one year, he buys $1.6 million In bags and other Hermes goodies and reselling them to a seemingly insatiable Internet clientele. The only venue where the Formula fails to work Fs New Rareillooks York; where the of admission is too To be taken it price high: seriously, seems, requires Into the Wi spending far more than a couple of thousand dollars.

lose "Bringing Home the Birkin" threatens to pace when Mr. Tonello recounts his Formula Most Poi triumphs again and again. A Hermes store in Santiago, for instance, has only two Birkin bags: E1 The saleswoman tells him that "Paris does not really like It if we sell two bags to one individual" Seed' and then invites Mr. Tonello to buy one today with his credit card and the other tomorrow with cash. But the book offers subplots, too, including Mr. Tonello's finding true love. And there are memorable business moments. He solves his supply-chain problem by using free-fance buyers 2. COM who apply the Formula, pass the bags along to Mr. Tonello and receive, in return, a share of the profit. When he buys more bags on his travels than he can carry onto the plane back to a-. to beloved a Barcelona, he starts shipping them his pafents in Florida, who become de facto 4- Obal fulfillment center, eventually sending the bags on to eBay buyers. 5. Se& In one amusing scene at the Athens Hermes boutique, Mr. Tonello beats a group of competing resellers at their own game, Most Beat --4 :::•1'.• ...LI:. buying their reserved Birkins out from underneath them. He calls ..:7". 1. the shop and claims that earlier in the day he had put the cream crocodile Birkin on hold for his wife but that, alas, she already hat a bag in that color "Would you please tell the lady who put it on VI, 4 hold for me that I don't need it?" A half-hour later he goes into the store and buys the bag himself. He even has his mother phone F 4 from Florida to remove "her" holit from a second bag, then he buys it as well.

But the memoir reads as much ilke a breezy travelogue as a I business story, with descriptions of gourmet menus ("toast with woodcock and sardines") and sumptuous lodgings ("a natural hot-spring Jacuzzi tucked in a bamboo hut")• The prose is vivid, the tone lighthearted. Mr. Tonello comes off as the fantasy gay best friend immortalized in contemporary women's fiction: sassy, plucky, optimistic oh, and he can get you a Birkin.

More than once, "Bringing Home the Birkin" raises a question at its own expense: Is this any way to make a living? Mr. Tonello remarks many times that he thinks spending major money on a

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handbag is ridiculous. But he is only too glad to exploit such folly for his own purposes At least for a while. At the end of the book, after a family tragedy, he realizes that he is weary of the game and decides to make his money some other way. Of course, he comes to this decision while soaking up the sun on a glamorous vacation in Greece.

Ms. Lipton covered online shopping and luxury goods at the Journal. Her second noveL "Mating Rituals of the North American WASP, will be published next year.