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China Fashion Week lifestyle SUNDAY, NOVEMBER 3, 2013 China Fashion Week This file photo shows South Africa-born Australian fashion designer Collette Dinnigan (right) acknowledging the public following her ready-to-wear collection show in Paris. — AFP Australian designer Dinnigan calls it quits ustralian fashion designer Collette in 1995. She will shut her Sydney, Dinnigan has called it quits after 24 Melbourne and London boutiques, wind up Ayears in the business, closing her her bridal business and cease showing in global boutiques to devote more time to Paris, though two department store lines her young family. Dinnigan, so far the only “Collette by Collette Dinnigan” and “Collette Australian designer to be invited to show Dinnigan Enfant”-will continue production. on the exclusive Paris ready-to-wear circuit, “I could have sold the brands and made a made the announcement in a handwritten lot of money but that is not what I believe letter to her supporters late Tuesday. “After in, that is not what I envisioned for the 24 years of design, countless collections brands I created. I wanted to maintain the and shows I have decided to take a break integrity of the brands and I believe this is and be with my family,” said Dinnigan, 48, the best way to do that,” Dinnigan told adding that it was a decision taken with a Australian media. “heavy heart”. She made the announcement on her “Over the past 12 months I have been late mother’s birthday, saying she did not thinking very deeply about all the time and want to miss any more “special moments” effort that goes into running a brand like with her own two children due to the Collette Dinnigan and I have decided to “relentless” global fashion business. “I plan focus my energy on my family. Personally, I on spending as much time with them as I know that I need balance in my life.” South possibly can,” she said of her children, who Africa-born Dinnigan is one of Australia’s are aged nine and one.—AFP best-known fashion names, having dressed celebrities including Oprah Winfrey, Nicole Kidman, Kylie Minogue and Naomi Watts since bursting onto the Paris fashion scene Malabar Gold & Diamonds - First raffle draw of the Diwali Campaign was drawn by an Photos show models parading creations from the 2014 Gioia Pan & Mark official from the Economic department of Ministry of Kuwait at their outlet in Souk Cheung Collection during China Fashion Week in Beijing. — AFP photos Al-Watya. Afsal Khan, Zonal Head, Malabar Gold and Diamonds and Lukman Alavi, Branch Head, Malabar Gold & Diamonds are also seen. Anu Mamman Abraham is the first winner and gets a quarter kg of gold. Pedro Lourenco: The fashion talent out of Brazil arely four years after he first appeared “spoiled brat”. Lourenco, one of the few at the Paris fashion show, then aged Brazilian designers known abroad, is based in Bjust 19, Brazilian designer Pedro Sao Paulo but his goal is to set up shop in Lourenco has made a name for himself both Europe. “I am really keen on moving here at home and abroad. Late last year, the US (Paris) and I want to focus all my energy Forbes magazine included him on its annual toward this goal next year,” he said in the list of 30 under-30 young talents who made French capital after presenting his collection. their mark in fashion, education, music, sci- “I am globalized”, said the young Brazilian ence and health, sports or technology. who completed his training in France. He Along with American Alexander Wang, the adorns his garments with crepe, tulle, suede, creative director at Spain’s Balenciaga fashion organza, leather, wool and lame, using elabo- house, and US twins Ashley and Mary-Kate rate material from Italy, Switzerland and also Olsen, the designing duo of fashion line The Brazil. His pieces give the body a bare, sensual Row, Lourenco is now one of the most talked- quality with which he says he identifies. “I like about names in fashion circles. He was born to pay tribute to Brazil and I love the sensuali- in a “fashion family”, as the son of designers ty of the Brazilian woman,” he said. — AFP Reinaldo Lourenco and Gloria Coelho, which explains his familiarity with business. In fact, he began designing at the age of 12. Modernity and tradition “To work in fashion for me is like breath- ing,” he said in Sao Paulo as he presented his 2014 collection at Latin America’s premier style event. Inspired by the Portuguese-born Brazilian samba singer Carmen Miranda, a cinema and music icon of the first half of the 20th century, his collection has already been featured in Paris in early October. OSN scoops ‘Best Twitter Strategy’ & ‘Best Loyalty References to pineapples and butterflies along with a combination of techniques such as hand embroidery and laser cuts provide an Programme’ Awards at Marketing Show 2013 air of both modernity and tradition which, SN, the region’s leading pay-TV network, principles have helped OSN grow its Twitter follow- direct access to the brand and at the same time, according to Lourenco, is what he wants to scooped two prestigious awards at The ers 15-fold from 4,000 to 70,000 over the last 12 engages audiences with compelling content that explore. “We have to do things for the times OMarketing Show 2013, for the ‘Best New months. keeps them coming back for more. This is a proud we are living in,” he said backstage. “I adore Loyalty Programme’ and ‘Best Twitter Strategy.’ Similarly, on Facebook, OSN’s fan base has moment for the entire marketing team especially making a synthesis. Put everything in the Since its launch just over a year ago, OSN grown by over 27 times, while its YouTube page since we were up against extremely strong region- blender, mix and get something new,” he said. Privileges - the network’s loyalty programme - saw views have increased from two million to 30 million al brands.” “We are a bit trite. I feel that technological over 13% of its customer base register with an this year underlining the network’s successful abili- The Marketing Awards, a well-established development is missing and I am interested Brazilian fashion designer Pedro Lourenco average of 5,000 new members joining OSN ty to engage and retain audiences with compelling industry event, recognised excellence in social in probing the fusion of high technology and is seen during the 2014 Winter collection of Privileges each month. The intensive research prior content. media and loyalty across sectors with some of the couture to create something new.” Out of the Sao Paulo Fashion Week in Sao Paulo, to launch, customer-centric values and features, Hamad Malik, Chief Marketing Officer, OSN, biggest brands in the region shortlisted for top Brazil and ready to conquer the world Brazil. — AFP and the extraordinary success achieved in such a said: “The awards highlight OSN’s commitment and honours. Lourenco is young, handsome and is reputed short span of time are some of the factors that success in conceptualising and implementing to have a bad temper. During the show, he helped OSN Privileges earn the accolade of the breakthrough marketing strategies that not only refused to be photographed or videotaped ‘Best New Loyalty Programme’. add value to the end user but also reinforce our and afterwards met with reporters but only to Highlighting the focus of OSN to draw on the brand strengths. talk about his collection. latest social networking tools, its award-winning “While OSN Privileges rewards subscribers for Renowned Brazilian fashion consultant Twitter strategy is based on three key pillars: listen- their loyalty and gives them even more from their Gloria Kalil a few years ago described him as a ing, being targeted and staying relevant. These subscription, our social media strategy provides.
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