The 4 Principles

THAT HAVE MADE ME OVER $1 MILLION ONLINE

With Michelle Hext Welcome!

Let's breathe and fully tune in.

Turn off distractions.

I'd hate you to miss something you really needed to hear today...the thing that will create the shift you've been waiting for.

Stay till the end...you'll be glad you did. The 4 Principles

These are not your run of the mill…follow by numbers principles but REAL LIFE stuff that works.

I teach ONLINE STRATEGY that is built on a STRONG foundation of BELIEF & CONVICTION.

SO…that means practical strategies, mindset work AND leveraging the skill of manifestation. THE FOUR PRINCIPLES

PRINCIPLE ONE: Products 4: HUSTLE HARD PRINCIPLE TWO: Promotion

PRINCIPLE THREE: Profile

PRINCIPLE FOUR: Intangibles

The proof is in the results.....

$30K Recurring Revenue & Climbing. $30K Recurring Revenue & Climbing. $360K pa with room to grow. $330K pa with room to grow. $30K Recurring Revenue & Climbing. $330K pa with room to grow. $30K Recurring Revenue & Climbing. $330K pa with room to grow. $30K Recurring Revenue & Climbing. $330K pa with room to grow. $30K Recurring Revenue & Climbing. $330K pa with room to grow. $30K Recurring Revenue & Climbing. $330K pa with room to grow. Products HOW TO MAKE YOUR COACHING PACKAGE A "HELL YES"

It's in your sweet spot & you're excited about the offer.

It makes a big, bold promise you know you can keep. 4: HUSTLE HARD It provides a truly transformational result.

It solves a very real problem (one problem).

It provides tangible value.

It show's your methodology (within reason) - "the way"

The benefits are clearly articulated.

LET'S LOOK AT OUR OPTIONS...

Private Coaching Package

Group Coaching Program

Membership Program 4: HUSTLE HARD Mentorship Program

Digital Course

Mastermind

Inner Circle

Retreat

VIP Day

CLIENT EXAMPLE - IESHA: Transformation For Life Coaching Package

It makes a big, bold promise you know you can keep. Transition to profound self-acceptance & soul-deep fulfillment.

It provides a truly transformational result. Yes / No 4: HUSTLE HARD It solves a very real problem (one problem). Happiness on the outside but unfulfilled and lacking inside.

It provides tangible value. Feeling as good inside as your life looks on the outside.

It show's your methodology (within reason) - "the way" 3 Phased Approach but custom to each client.

The benefits are clearly articulated. The title says it all but is backed up by the sales copy and imagery..

Apply this process to any offer to make it a winner... Promotion MY PHILOSOPHY AROUND WHAT MAKES FOR A GREAT PROMOTION....LEAD & SALES GENERATION

It must excite you first...then you know it will excite your clients.

It must make sense in relation to your offer. 4: HUSTLE HARD You help your people move the needle/win.

It must showcase your style & expertise.

It MUST feel aligned & in keeping with your vibe/integrity.

If it doesn't feel good don't do it.

If it doesn't work for free traffic don't spend $$$ until it does.

You can manage the tech side easily. LET'S LOOK AT OUR OPTIONS...

Selling From Stage

Selling From Webinars

Automated4: HUSTLE Sales HARD Funnel

Simple Lead Magnet

Host A Challenge

Create A Facebook Group

Paid Facebook Group Promotion

. CLIENT EXAMPLES - Facebook Challenge

Iesha used one of my free programs inside my Free Facebook Group to pull together her own Facebook Challenge. 4: HUSTLE HARD She enrolled 80 people into the challenge.

The sales she made doing that challenge enabled her to invest in coaching with me and became a staple lead generation activity.

Paul used a similar strategy with a webinar but those leads were PAID (He made $14K selling people into his mastermind type offer).

Apply this process to any promotion to make it a winner... Profile MY PHILOSOPHY AROUND VISIBILITY & RAISING YOUR PROFILE ONLINE

The medium must showcase your style, personality & expertise well.

You feel comfortable and at ease in this space. 4: HUSTLE HARD Master / dominate one platform / medium at a time.

Be clear about what you stand for...then stand for it.

Own your flaws and quirks...show up fully.

Building your profile is an ongoing...never ending thing....prepare for the marathon....especially the lonely km's

Claim your crown and show up for it...... CONSISTENTLY.

LET'S LOOK AT OUR OPTIONS...

VIDEO Livestreaming (with a choice of platforms) Pre-recorded Video Content Webinars & Masterclasses Summits

AUDIO 4: HUSTLE HARD Podcast (yours / others) Tele-seminar Clubhouse Pre-recorded Audio Content (can be shared to your list etc)

WRITTEN Blog Write & Publish A Book Social Media Posts (with a choice of platforms) Email Marketing

GO WITH YOUR STRENGTHS & BE UNAPOLOGETIC WITH YOUR MESSAGE

CLIENT EXAMPLES - Alexis, Paul & Inge

Lex is a great example of a coach who makes money whenever she consistently creates content for her audience.

Her daily content along with the content she shares inside her group along with her new podcast4: are HUSTLE all ways she isHARD growing her profile and this is also attracting other opportunities like magazine features.

Paul grows his membership base via the incredible free content he offers inside his free group....his group grows and so does his repulation.

Inge shares her content on youtube and her channel continues to grow week after week, recently we ran a 3 day flash sale that generated over 22K EURO...Inge is both raising her profile AND making money at the same time...which is how it goes.

Go all in with your messaging and remember...you can't screw it up...there's only one you! Intangibles WHAT ARE THE INTANGIBLES?

As I said earlier I teach ONLINE STRATEGY that is built on a STRONG foundation of BELIEF & CONVICTION.

The mindset work and leveraging the skill of manifestation becomes the magic you bring to your offers because you're a vibrational match for the success you4: HUSTLEdesire...and know HARD is possible for you.

I've been doing this work a very long time and it NEVER ceases to amaze me just how important this secret ingredient is.

I know that if your head isn't in the game and you're not going to succeed.

I know that if your energy is funky you will not succeed.

I also know that once you flick the switch and can hold the frequency THAT is when true magic happens....THAT is what I do....alignment work/strategy / alignment work/strategy...etc

HOW I PRACTICE THE INTANGIBLES DAILY...

When you take care of the vibe you're putting out into the interwebs.

When you KNOW you're the shit and owning it.

When you KNOW4: thereHUSTLE is absolutely HARD NOTHING stopping you.

IT ALL COMES TOGETHER IN THE MOST BEAUTIFUL WAY.

At the heart of my work is activating the badass inside of you to show up the way you want and need to show up online to put yourself on the map in a bigger way.

Together we rise....

What I'm looking to do every day is to align so I become a vibrational match for my desires. How you feel is more important than what you do. Energy is everything! The Empire IN MY OPINION AN ONLINE EMPIRE IS ONE THAT IS BUILT TO SCALE...TO ACCOMODATE LARGE NUMBERS WITHOUT REQUIRING YOU TO BE A SLAVE TO YOUR LAPTOP OR ONGOING CLIENT DEMANDS.

HOW TO BUILD A SUCCESSFUL & SUSTAINABLE ONLINE 4: EMPIRE.....theHUSTLE HARD basics.

PRODUCTS: High-Ticket Offers >>>>> Low Ticket Offers. (Build it one product at a time).

PROMOTION: Figure out your paid traffic strategy to deliver a steady stream of new leads, sales & clients.

PROFILE: Showing up for yourself, your company and your audience is your job....treat it that way.

INTANGIBLES: Do the inner work...this is where the magic is.

CLIENT EXAMPLE - DIANA

HOW TO BUILD A SUCCESSFUL & SUSTAINABLE ONLINE EMPIRE.....the basics.

PRODUCTS: 10 Month Online Academy For Lash Artists 4: HUSTLE HARD PROMOTION: Paid Traffic Campaign To Workbook / Masterclass Sales Funnel.

PROFILE: Prolific on Instagram.

INTANGIBLES: All of my clients do some form of inner work to strengthen their belief and focus.

My Online Empire Built To Scale

Limitless Scale Limited Scale Intimate / Price Scaled I can show you the way. & I can support you through the process.

Here's how....

Plus...automatic inclusion to live programs I run...... for example

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Click Here To Get Started https://www.michellehext.com/work-with-michelle/she- mastermind-master-secret/ Keep watching for what turned out to be a Super Interesting Q&A with a deep dive into behind the scenes.