The Pawling Historic Districts Committee
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Vol XI: Issue 9 DECEMBER 2014 A community newsletter from the Pawling Chamber of Commerce The Pawling Historic serving the Pawling, Holmes and Whaley Lake Communities. Districts Committee Inside this issue Business Matters: As part of the Comprehensive Plan Update, the Pawling Town Board formed a Implementation Committee with a Historic Districts Subcommittee. Bob Reilly, Pawling's Pawling Concert Series: American Town Historian has been asked to chair this Subcommittee. BoyChoir Gallery on the Green: Earthly The Historic Districts Committee has two tasks; the first is to provide residents of historic Delights II buildings guidance and direction to resources and funds available through grants and other avenues to assist in offsetting the cost of renovating in a historically sensitive fashion. One The Living Landscape Journal: such avenue is through registration on the National Register of Historic Places. The other Pawling Garden Club: task is to make suggestions to the Town Board so that historic areas in our town are better Feeding the Birds protected from inappropriate development. Members of both Planning and Zoning Boards The Computer Guy: Beware of sit on this committee. (continued on page 11) “Tech Support” Phone Calls It’s Not Easy Being Green Financial Focus: Member News and More GET PAWLING MATTERS The photo (by Bob Reilly) shows members at the Wednesday, November 12, 2014 meeting where David Greenwood ONLINE (Millbrook/Washington Historian) presented ideas on how to raise community awareness regarding local history. PDFs of this and past issues Light Up Pawling This Holiday Season are available on our web site www.pawlingchamber.org Pawling’s traditional celebration for the holiday season is taking place December 5. Santa and his elves, the tree lighting event at the Chamber building, the musicians and singers from our schools, the hot soups and hot chocolate, cookies and gifts for the children will help us launch the holiday season in Pawling. Funding this event is urgently needed. The chamber and its volunteers are vital and appreciated as well as sponsorship funding for special activities including lighting the large 60’ tree, the chamber building, the wreaths and lights in the village. Please support this year’s Pawling Charles Colman Blvd Decemberfest and Tree Lighting with a donation or sponsorship. Major sponsors will be rec- P.O. Box 19 Pawling, NY 12564 845-855-0500 ognized at our Tree Lighting event and listed in the January issue of Pawling Matters. (continued on page 11) 2 Pawling Matters Pawling Matters 3 Business Matters Pawling The American Boychoir Brought to you by SCORE “Counselors to America’s Business.“ To learn more about how SCORE can help your Events Calendar business, e-mail them at [email protected] or call 845-454-1700 x 1021 for the Dutchess Chapter, or find a The program will include many of the songs from Benjamin counselor online at www.score.org. Britten's Ceremony of Carols, traditional works by Felix Tree Lighting Mendelssohn, Norman Dello Joio, Gabriel Faure, a Hanukkah Friday, December 5 SEO Tricks: What Not to Do offering, contemporary songs from Venezuela, Nigeria, Spain, the Pawling Concert Series very welcome Georg Friedrich Handel and much more on this SEO, the practice of “optimizing” your Web content in order to achieve higher rankings on The American Boychoir bountiful holiday menu. search engines like Google and Yahoo!, has become popular among many Web-based busi- Friday, December 5 nesses. SEO providers make changes to site content, links and code in order to make sure Tickets are $30 for adults, $15 for students and no charge for those search engines can read your site accurately, often resulting in a better rank. But remember, Pawling Concert Series The Rose Ensemble 12 years old and under. Tickets are available at the Book Cove, at if something sounds too good to be true, it probably is –no company can “guarantee” that the door on the evening of the concert and through PayPal. You you’ll be the number - one result on Google for popular keywords 100% of the time. Friday, March 27 might want to come early for a light meal of soup, sandwich and Companies that do usually deal in shady practices that can actually get your Web site Pawling Concert Series salad for a modest price served in the CAVE from 6-7:30 pm. banned from popular search engine results pages. The Hot Sardines Gardiner Auditorium is handicapped accessible and there is plenty Here are a few SEO practices to stay away from: Friday, April 17 Choristers seem to need space, splendor and occasion when they of parking on campus. Additionally there are helpful Trinity- Cloaking perform and the Pawling Concert Series is delighted to fulfill all Pawling student ushers, armed with flashlights, to help you on your three needs. On Friday, December 5, you are invited to enjoy the way. For more information call 845.855.3100 or visit www.pawl- Cloaking refers to code changes that indicate one thing to search engines but provide totally annual Holiday Concert with the performance of the American ingconcertseries. different content to users. For example, Web programmers can write code that makes a Boychoir at 8 pm in the Gardiner Theater on the campus of Trinity- search engine think your Web site is taking charitable donations for an international organi- Pawling School. The Book Cove and Pawling Engineered Products The Concert Series will take a hiatus in the mid-winter months, zation, when in fact your site sells internationally produced counterfeit handbags. Cloaking have wrapped up this present for us. returning in the Spring on March 27, 2015 with The Rose is usually a red flag that a site (or company) is up to no good and Google is always on the Ensemble performing the country's early American songs that gave lookout for sites dealing in illegal activities in order to ban them from search results pages. The Boychoir was founded in 1937 and is recognized as the pre- Even if your business is legitimate, cloaking can get you banned. birth to bluegrass and old-time music. And, yes, on April 17, eminent organization that provides an exceptional training program sounds of yet another period in legendary American music - The Keyword Stuffing and Hiding Copy for musically talented boys combined with a superior academic Hot Sardines. Just wait and see! Don’t stuff your site full of irrelevant keywords – the search engines catch on fast if copy curriculum. This School recruits boys in the fourth through eighth isn’t written in natural language or if totally unrelated keywords are used. Some sites hide grades from all over the world to attend the boarding school in The Pawling Concert Series is partially underwritten with funds these keywords on pages by using a font the same color as the background, so users get dif- Princeton, New Jersey where they will pursue the mastery of choral from the New York State Council on the Arts, and by Arts Mid- ferent copy than the search engines. Both of these practices are pretty easy to spot for the music. The Choir regularly performs with major orchestras and is Hudson. Other very generous donors include M&T Charitable sophisticated computers used by search engines – the benefits just aren’t worth the risk. frequently invited to join internationally renowned jazz, pop and Foundation, Castagna Realty, Andron Construction, Joe Pietryka Using a Competitor’s Name classical performers on stage. Incorporated and by Joseph Meunier & Sons. Don’t overload your site with the names of major companies or competitors in order to divert some of their traffic to your site. Customers will be confused and angry when the site isn’t what they’re looking for and you could get blacklisted from all the major search 2014 Holiday Season at The Book Cove engines – not to mention being sued by the competitor whose traffic you try to steal. The Book Cove, your independent book store, York Times, The Los Angeles Times, and The Snaking Content continues the tradition of bringing the best local Yale Journal of Criticism. His latest book My SPECIAL NOTE: minds to the very center of our village this holi- Two Italies is his memoir of growing up as the It’s never a good idea to “borrow” text or copy from another site. Not only does this often Next General Meeting is day season. This is our 38th year in business child of two Italian immigrants. Mr. Luzzi writes violate copyright laws, it will also get you kicked out of search engine rankings. Write your Wed, December 17, 2014, 6 pm and we have just finalized our events for about Italy as both a native and a foreigner. He own content or make sure copy is totally different if you’re addressing the same subjects as DARYLL’S HOUSE CLUB December. attempts to explain the fascination with the ‘old competitors. country”, as well as the clichés surrounding Route 22, Pawling Local author Bernedette Rosetti-Shustak will be Italian-American stereotypes. This book speaks When it comes to SEO, quick and easy fixes like those above are almost always a bad idea. RSVP: Marie 845-855-1632 autographing her best-selling book I Love You of the immigrant experience that shapes our Make sure you preserve your reputation (and search engine ranking) by engaging in honest Through and Through. This children’s classic is country. It does not critique but explains the real- and reputable SEO practices. Resource Nation provides online and offline resources for a must have for any families in the area who Note to Member Organizations: ity our country presents to those fortunate entrepreneurs and small businesses.