MUSA D7.1 Initial Market Study
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MUlti-cloud Secure Applications Deliverable title Deliverable ID: D7.1 Preparation date: 30/06/2015 Initial market study, trends, Editor/Lead beneficiary (name/partner): segmentation and requirements Antonio M. Ortiz / Montimage Internally reviewed by (name/partner): Erkuden Ríos / Tecnalia Stefan Spahr / Lufthansa Systems Abstract: This deliverable presents a detailed analysis of the target market of the MUSA solution, focusing on the main sectors that may influence the MUSA developments and that will guide their exploitation. The deliverable constitutes the first step towards a thorough exploitation plan that will be developed based on the findings of the present study. The document covers the MUSA context analysis, the definition of the MUSA value proposition, the value chain description, the MUSA targeted sectors and competitors analysis. Dissemination level PU Public X CO Confidential, only for members of the consortium and the Commission Services This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 644429 D7.1: Initial market study, trends, segmentation and requirements 3 MUSA consortium Fundación Tecnalia Research & Project manager: Erkuden Rios Innovation [email protected] (TECNALIA, Spain) +34 664 100 348 www.tecnalia.com/en Centro Regionale Information e Communication Technology Contact: Massimiliano Rak (CER ICT, Italy) [email protected] CA Technologies Development Contact: Victor Muntes Spain SAU (CA, Spain) [email protected] Contact: Edgardo Montes de Oca Montimage edgardo.montesdeoca@montimage (MI, France) .com AIMES Grid Services Contact: Prof Dennis Kehoe (AIMES, UK) [email protected] Lufthansa Systems Contact: Dirk Muthig (LSY, Germany) [email protected] TTY-säätiö Contact: José Luis Martínez Lastra (TUT, Finland) [email protected] D7.1: Initial market study, trends, segmentation and requirements 4 Table of contents MUSA consortium .................................................................................................................................. 3 Table of contents ..................................................................................................................................... 4 List of figures .......................................................................................................................................... 6 List of tables ............................................................................................................................................ 7 Executive summary ................................................................................................................................. 8 1 Introduction ..................................................................................................................................... 9 1.1 Objectives and summary ........................................................................................................ 9 1.2 Structure of this document ..................................................................................................... 9 1.3 Relationships with other deliverables .................................................................................. 10 1.4 Contributors ......................................................................................................................... 10 1.5 Acronyms and abbreviations ................................................................................................ 10 1.6 Revision history ................................................................................................................... 11 1.7 Change log ........................................................................................................................... 11 2 Cloud market analysis ................................................................................................................... 12 2.1 Infrastructure (hardware) providers ..................................................................................... 12 2.2 Cloud service providers (IaaS, PaaS, SaaS) ......................................................................... 13 2.3 Application developers ........................................................................................................ 15 2.4 End users .............................................................................................................................. 16 3 MUSA market needs (the need for multi-cloud security) ............................................................. 18 3.1 ICT trends: a market moving rapidly to multi-cloud applications ....................................... 18 3.2 Cloud market size and growth ............................................................................................. 19 3.3 Regulation, legislation and government policy .................................................................... 19 4 MUSA value proposition ............................................................................................................... 21 4.1 Cost motivations .................................................................................................................. 23 4.2 Revenue motivations ............................................................................................................ 24 4.3 Drivers for adoption in the value chain ................................................................................ 25 4.4 MUSA exploitable results .................................................................................................... 26 4.5 Market segmentation ............................................................................................................ 26 5 Competitors, current solutions and initiatives ............................................................................... 29 5.1 Commercial solutions .......................................................................................................... 29 5.1.1 Cloud-based application modelling IDEs ........................................................................ 29 5.1.2 Cloud Brokerage platforms ............................................................................................. 30 5.1.3 Cloud deployers ............................................................................................................... 31 5.1.4 Security-as-a-Service solutions ....................................................................................... 31 5.2 Related projects .................................................................................................................... 32 5.3 Patents .................................................................................................................................. 34 5.3.1 Hybrid multi-tenancy cloud platform .............................................................................. 34 5.3.2 System and method for resource sharing across multi-cloud arrays ............................... 35 5.3.3 Decision support system for moving computing workloads to public clouds ................. 35 5.3.4 System and method for secure and reliable multi-cloud data replication ........................ 36 6 Market directions ........................................................................................................................... 37 7 EU policies and strategies related to cloud-based technologies .................................................... 38 7.1 The Cloud Computing Strategy ........................................................................................... 38 7.1.1 Cutting through the jungle of standards........................................................................... 39 7.1.2 Development of model “safe and fair” contract terms and conditions ............................ 39 7.1.3 Establishing a European Cloud Partnership .................................................................... 40 8 Conclusions and next steps ............................................................................................................ 41 D7.1: Initial market study, trends, segmentation and requirements 5 References ............................................................................................................................................. 42 Appendix A. MUSA motivation and background ............................................................................ 47 D7.1: Initial market study, trends, segmentation and requirements 6 List of figures Figure 1. Cloud stakeholders overview, including the most relevant players for each category .......... 12 Figure 2. Worldwide hosting and cloud market size (2010-2016) [7] .................................................. 13 Figure 3. Downtime in 2014 of compute services (in hours) [11] ........................................................ 14 Figure 4. Cloud services deployment forecast 2013-2018 .................................................................... 14 Figure 5. Worldwide public IT cloud services spending by segment (in $ billion) .............................. 15 Figure 6. Global public cloud market size forecast (2011-2020) .......................................................... 16 Figure 7. Worldwide IT jobs, 2011-2015 .............................................................................................. 16 Figure 8. Concerns about public cloud hosting ....................................................................................